Loading...

Follow Digital Doughnut | Join the Largest Digital & M.. on Feedspot

Continue with Google
Continue with Facebook
or

Valid
This article takes a look at: why CX has become a heavy focus for many organisations, why there is so much movement (both expansion and consolidation) taking place among CX software solutions, and where CX might be headed (according to the experts).
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. This week we spoke with Sergii Denysenko, Chief Executive Officer, of MGID. We discussed what he thinks will be big in media in ten years time!
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
This article talks about the ways to analyse the effectiveness of display ad campaigns. I will demonstrate the importance of accounting for view-through and cross-device data, whilst highlighting the insights that can be extracted from your analysis and used for your campaign's optimisation.
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Brand managers may be shocked to learn that they could save up to 80% on their location-based targeting spend by removing inaccurate and poor-quality data. Despite the explosion of mobile marketing, the potential for fraud has been overlooked, and bad actors in the industry have taken advantage. 
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives.
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Every marketing email has a particular purpose and in most cases, it is getting a conversion from the receiver of the message. The best and most efficient way to reach this goal is to add call-to-action line in your content. You should not wait for the person to guess what to do. Show the opportunity to get benefits from the new offers, discounts, features, blog posts and so on.
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
With every passing day, there are new challenges making the B2B industry even more difficult. This article will take you through a few top tips to help you meet your sales goal!
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Data has become a company’s most valuable asset, providing a strong foundation for customer experience initiatives. So what can you do to build a data-centric culture and trigger insight-driven actions that enhance your customer experience?
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Whatever your reasons are to have a blog – making money or spreading your ideas – you want it to be easily findable. For this, things like keyword research, writing SEO articles, internal linking, building backlinks are at the top of your task list. However, you cannot say you have done everything to help your blog get visibility in search results before you implement recommendations on SEO image optimisation.
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
It is an evident fact that technological innovations present new and detailed challenges in any industry and promotes usability and user experience to lift your online presence to the next level. Nowadays, Artificial Intelligence is perceived as one of the biggest trends in your digital marketing strategy. It must also be noted that previously AI was only associated with machinery, robots, and complex studies.

Read for later

Articles marked as Favorite are saved for later viewing.
close
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview