Digital Doughnut | Join the Largest Digital & Marketing Community in the World
Digital Doughnut is a portal jam packed with useful information for marketers and business leaders. The community is brought together through content, networking and events. Marketers of all levels will find insight, inspiration and intelligence - but we also aim to have some fun!
This article takes a look at: why CX has become a heavy focus for many organisations, why there is so much movement (both expansion and consolidation) taking place among CX software solutions, and where CX might be headed (according to the experts).
The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. This week we spoke with Sergii Denysenko, Chief Executive Officer, of MGID. We discussed what he thinks will be big in media in ten years time!
This article talks about the ways to analyse the effectiveness of display ad campaigns. I will demonstrate the importance of accounting for view-through and cross-device data, whilst highlighting the insights that can be extracted from your analysis and used for your campaign's optimisation.
Brand managers may be shocked to learn that they could save up to 80% on their location-based targeting spend by removing inaccurate and poor-quality data. Despite the explosion of mobile marketing, the potential for fraud has been overlooked, and bad actors in the industry have taken advantage.
Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives.
Every marketing email has a particular purpose and in most cases, it is getting a conversion from the receiver of the message. The best and most efficient way to reach this goal is to add call-to-action line in your content. You should not wait for the person to guess what to do. Show the opportunity to get benefits from the new offers, discounts, features, blog posts and so on.
Data has become a company’s most valuable asset, providing a strong foundation for customer experience initiatives. So what can you do to build a data-centric culture and trigger insight-driven actions that enhance your customer experience?
Whatever your reasons are to have a blog – making money or spreading your ideas – you want it to be easily findable. For this, things like keyword research, writing SEO articles, internal linking, building backlinks are at the top of your task list. However, you cannot say you have done everything to help your blog get visibility in search results before you implement recommendations on SEO image optimisation.
It is an evident fact that technological innovations present new and detailed challenges in any industry and promotes usability and user experience to lift your online presence to the next level. Nowadays, Artificial Intelligence is perceived as one of the biggest trends in your digital marketing strategy. It must also be noted that previously AI was only associated with machinery, robots, and complex studies.