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We’ve hit a tipping point.  In research conducted by Nonfiction Research this past November, we learned that more than 50% of self-identified marketing experts were more likely to read the research conducted by another company on that company’s customers than they were to review research on their own customers. It sparks a Naughty by Nature […]

The post Why We Launched a Website Survey Integration with SurveyMonkey appeared first on The Daily Egg.

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The smallest design changes can sometimes have the biggest impact on your conversion rates. And sometimes the most popular fads will actually backfire horrendously on your site (I’m looking at you, infinite scroll).  The only way to know for sure is to A/B test those changes to see what resonates with your website visitors and […]

The post Best Practices and Pro Tips for Using An A/B Testing Tool appeared first on The Daily Egg.

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People talk all the time about the need to be a data-driven company and to use scientific decision-making at work. This is why so many companies conduct website tests like A/B and multivariate (MVT) tests. However, these are by no means the only testing methods available to marketers and UX designers. These tests tend to […]

The post Should You Pay People To Test Out Your Website? How Usability Testing Can Improve Your UX appeared first on The Daily Egg.

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Thanks for Making Crazy Egg a Shopify App Store Staff Pick! In honor of Crazy Egg being listed as a Shopify Staff Pick from June 26 – July 3, we thought we’d take some time to share what the Crazy Egg community has learned about building an excellent business on Shopify. If you’re interested in […]

The post Tips and Insights from People Who’ve Built Successful Shopify Stores appeared first on The Daily Egg.

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We’ve had this post queued up for a couple of months. But every time we were ready to hit publish, we found ourselves a week or two away from something else we wanted to share with you. Today we decided to bite the bullet, eschew the Frank Lloyd Wright and Mozart procrastination demons we battle […]

The post New Features Roundup: SurveyMonkey, Finding the Sweet Spot, “Now What?” for Next Steps, and More! appeared first on The Daily Egg.

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Keyword analysis has always been a vital element in every SEO strategy. You’d typically use it to identify what words people are typing into search engines to find your business and your products or services. But this application of keyword analysis is very one dimensional. You only get a fair idea of what people are […]

The post How to Use Keyword Analysis to Understand Your Customers appeared first on The Daily Egg.

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Our co-founder Neil Patel wanted to understand where companies were struggling to meet their fullest potential. One set of contrasting data points jumped out at the Crazy Egg team specifically. In his research of over 200 companies ranging in size from $1mm in Revenue to $300mm, he uncovered the following: Conversion Rate Optimization (CRO) is […]

The post Thanks for the Insight! Now What? How to Get Unstuck and Improve CX, Conversions, and ROI appeared first on The Daily Egg.

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One misstep we often see companies make: Investing in a massive website redesign without validating the changes they’re making by looking at their customer data first.   The downside of this mistake is massive; wasted time and money, to be sure, but also, this is a huge missed opportunity for making positive and impactful website […]

The post A/B Testing: How and Where to Start appeared first on The Daily Egg.

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In January, I shared a post on Crazy Egg’s new priority as a company: our mission is to help you get better at paying attention to the people visiting your website, so you can improve their experience. We believe (and have seen firsthand) the undeniable downstream impact of placing the focus on paying attention. Paying […]

The post Why Aren’t You A/B Testing Ways to Improve Your Website? appeared first on The Daily Egg.

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We are all united in a common struggle: designing products, apps, and websites that engage, entice, and delight our customers. So how do you know for sure that you are actually providing what they’re looking for? You research, experiment, and launch A/B tests. A/B testing can be a lightweight, sustainable, and time-saving activity that helps […]

The post A Beginner’s Guide to A/B Testing with Crazy Egg appeared first on The Daily Egg.

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