Loading...

Follow Craig Campbell SEO | SEO Consultant on Feedspot

Continue with Google
Continue with Facebook
or

Valid
Top 3 Correlational SEO Tools for 2019 (Full Comparison)

With hundreds of different options, choosing the right On-Page SEO tool can be almost as complicated as the search engine optimization itself. To help you out, I’ve gone through and compared three of the most popular correlational SEO tools: PageOptimizer Pro, and Cora SEO tool and Surfer.

The Products PageOptimizer Pro

PageOptimizer Pro (POP) is brought to you by Kyle Roof (High Voltage SEO), the SEO guru most famous for getting his site on “Rhinoplasty Plano” to rank #1…even if the whole thing used only lorem ipsum text. Roof created POP using the same techniques he used on the site, called the Scientific On Page Method to optimize your content for SERPs.

Cora

Cora SEO Software was created by Ted Kubaitas, a veteran of the SEO game for over a decade. Cora analyses 540 different factors from the top 100 search results for the chosen keyword. Cora will provide you with a roadmap and shows you where your deficits are based on a correlation study.

Surfer SEO

Surfer is a full suite of SEO software which analyzes 500+ on-page factors giving you a lot of useful data to analyze for higher ranking in Google search. Surfer offers On-Page real-time comparison tools, statistical correlation, and backlinks analysis to find your site’s weak spots.

POP Vs Cora Vs Surfer: The Comparison On-site Ranking Factors

According to Search Engine Journal, Pageoptimizer Pro prioritizes 29 on-page ranking factors to determine your SEO score. Meanwhile, Surfer covers between 100 and 500+ SEO factors, depending on which plan you get. Cora SEO includes more than 500 ranking factors that you can optimize for.

User Experience

Surfer has a modern and minimalistic user interface – easy to digest, overwhelming on page factors. Not only designed for SEO specialists but for SEO Junior in-house or even Marketing Managers. It has an interactive chart that displays all the data in visual form.

POP is quite similar in that respect; plus, they also have an overall optimization score that makes it easy to track your progress.

Cora SEO can be difficult, especially at first. You may need to toggle some settings and spend time with it before you can make the most out of its detailed insights.

Simplicity

Both Surfer and POP have simple, clear instructions for use, even for people without any SEO expertise. Reports are easy to understand and interpret. Cora also automatically generates a list of recommendations, but it outputs its findings into a large and very detailed Excel file. Unless you have a lot of SEO knowledge, this format can be overwhelming to go through.

System Requirements

Cora SEO tool is a desktop program that you need to download and install. As it takes a lot of processing power to crunch out their numbers, it can eat up a lot of your computer’s space and RAM.

On the other hand, both Surfer and POP are browser programs—no special tools necessary, and all of your information is stored on the cloud.

TF* IDF

Cora and POP use TF-IDF analysis to make sure your content is optimized for relevant searches. Surfer uses the different formula which picks out contextual keywords and phrases related to your topic that are found on your competitors’ sites.

TF*IDF is an equation that combines two measurements – the measurement of how frequently a term is used on a page (TF), and the measurement of how often that term appears in all pages of a collection (IDF).

Traffic Estimation

Surfer is in the process of upgrading their system from estimating the traffic for URLs and domains for the UK and Poland-based clients to roll it out to the rest of the world. Other two SEO tools currently do not offer organic traffic prediction and visibility analysis for your website.

Backlinks

POP and Cora only analyze on-page content, but the latter does integrate with Ahrefs for backlink analysis. Surfer has its own crawlers and has backlink analysis built into the program. It’s currently only available in Poland and the UK, but other countries will be able to enjoy link building research soon as well. Ahrefs provides more data, but you need to hook your own API key.

Complex Analysis

All three tools are capable of outputting complex analyses for SEO experts. POP offers the smallest portion of data. Cora, in particular, provides an unparalleled amount of information for advanced-level optimization. Surfer is more comprehensive, but Cora with its scientific methodology has a really strong analytical backup.

Analyzed Pages

POP only analyzes up to 10 of your competitors, and you have to manually enter which ones. This could skew your results if you enter the wrong data. Cora automatically analyzes the top 100 search results, while Surfer looks at the top 48+ pages from the results page—both on-page content and custom URLs. Cora is an indisputable winner here thanks to the number of analyzed pages.

Price

POP is $39/month for access to the tool, but you have to do the data analysis on your own. If you want it to be automated, plans start at $219 per target page. Cora is a subscription-based model that runs for $250 a month. Surfer has a wide variety of plans that you can choose from Besides the free plan, you can get a monthly subscription for $29/mo or take a 7 days test drive for $1.

Conclusion
PageOptimizer Pro Cora Surfer
Ranking factors 29 540 500+
UX Easy to use Difficult to use Easy to use
Simplicity Clear instructions Excel file Sharable audit
App type Web app Desktop Web app
Semantic analysis TF-IDF TF-IDF Prominent words and phrases
Traffic estimation ✖️ ✖️ ✔️
Backlinks ✖️ Ahrefs API Own crawler
Complex analysis ✖️ Detailed excel Charts in app
Analyzed pages Manual 10 pages input Top 100 results Top 48 results from chosen localization
Price $39-$219/mo $250/mo $29-$99/mo

As you can see, the best data-driven SEO tool depends on a lot of factors according to Viola Eva article on Search Engine Journal.

If simplicity is your main priority, then consider PageOptimizer Pro. If you’re looking for a scientific analysis for expert-level SEO, then we’d highly recommend Cora SEO. But, in my opinion, if you’d like a tool that packs a lot of power without sacrificing usability, then Surfer is the best choice for you.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

While I was in Paris speaking at SEO Camp I was asked if I would appear on Jason Barnards Podcast, Jason was looking for me to discuss Social Media Automation which is a topic I love as using tools to do a lot of the grunt work has always been my thing, and in general I do love playing around with new tools to see what they do and what I can get away with.

Transcribed Version of the Podcast

Jason Barnard:
Lovely. Nice to meet you Craig, I’ve already met you a couple of times, but I know that since the last time we’ve met you’ve had a baby boy.

Craig Campbell:
Yes, baby boy.

Jason Barnard:
Same accent as you already?

Craig Campbell:
He whines like me, yeah. He whines a lot, but I’m not sure about the accent just yet. But hopefully he will.

Jason Barnard:
All right, he’s not talking yet. What, he’s two months old yeah?

Craig Campbell:
Yeah, two months old.

Jason Barnard:
Okay.

Craig Campbell:
So, a bit early for talking.

Jason Barnard:
Is there a crying Scottish accent? Do Scottish babies cry-

Craig Campbell:
Mine doesn’t, mine doesn’t. He’s actually a good guy.

Jason Barnard:
He doesn’t cry at all?

Craig Campbell:
Doesn’t really cry. The only time I’ve ever seen him cry, he was born and he had a touch of jaundice and they jagged his heel to take blood out of it, which looked quite sore. So, that’s the only time I’ve ever heard him cry properly. He moans, like if he’s hungry and he’ll go “Oh-oh-oh.” And he makes all these wee noises, but that wasn’t a good impression of the noises, that’s probably just me being an old guy. But yeah, no he’s not really a crier, so it’s hard for me to tell whether he cries like a Scottish baby.

Jason Barnard:
All right, well there you go. We’ll never know, or you can think about it next time.

Craig Campbell:
Yeah.

Jason Barnard:
Well, we’re now in Paris, we’re at the Usine, and you can confirm that’s a really beautiful place to have a conference.

Craig Campbell:
Yeah, lovely place.

Jason Barnard:
It’s great, isn’t it?

Craig Campbell:
It’s not the same type of venue I’d expect, it wasn’t what I was expecting, but yeah, it’s very French.

Jason Barnard:
Yeah, very French. They’ve got potted plants hanging from the roof, that’s pretty cool. And then they’ve got beer pong later on, which you’re going to win.

Craig Campbell:
Hopefully, hopefully. I confidently say I’ll get to the last eight anyway.

Jason Barnard:
The last eight standing.

Craig Campbell:
Yeah. Last eight standing at the bar. We’ll leave that vague.

Jason Barnard:
All right, brilliant stuff. We’re going to talk about social media, the more serious stuff.

Craig Campbell:
Yeah.

Jason Barnard:
I didn’t know you were a social media expert, except for the fact you’ve got loads of followers. What’s your favorite social media platform?

Craig Campbell:
Social media platform that works best for me would probably be Facebook, if I’m being honest. I’ve got a lot of followers on Twitter, but you know what it’s like in all the big long threads and all that, it’s jokey and you get some banter on there, but in terms of business to be had and interacting with people on a serious level, I think Facebook’s probably the best for me.

Jason Barnard:
Not LinkedIn?

Craig Campbell:
LinkedIn’s good as well, but not as good as it once was.

Jason Barnard:
Why’s that? What’s gone wrong?

Craig Campbell:
What’s gone wrong? With LinkedIn, I think it’s just very spammy now. I think with Facebook you’ve obviously got the opportunity to decline people and stuff like that where, and you can do the same in these other platforms as well, LinkedIn and stuff, but it’s just very salesy LinkedIn for me now. People are just spamming it to death, and when LinkedIn worked really well for me was probably three or four years ago when I was using a lot of automation. So, I was following people … Not following people, endorsing people and viewing their profile, all that kind of stuff, and that worked really well for me, but I think a lot of people have now caught onto that, so I think it’s now very spammy, and for every 20 inquiries you get through, one might be genuine, and then it’s the rest of them going, “Look at me, look at this service, look at that service.” So, yeah.

Jason Barnard:
I’ve got a question then, about LinkedIn, because what I’m currently doing is saying, “Okay, I’m using LinkedIn to identify named entities to Google and to Microsoft, because it belongs to Microsoft, so Microsoft presumably understands the platform, and Google presumably can use it to identify individuals.

Craig Campbell:
Yeah.

Jason Barnard:
Is that a good idea, a bad idea? Am I barking up the wrong tree?

Craig Campbell:
No, definitely not. There’s different ways you can use LinkedIn, outwith the general just connecting with guys you know and sending them a message, “Hello, how are you?” Networking and stuff like that. You can certainly use it for looking at people, there’s also cool little plugins, there’s one in particular called Contact Out. So, if you were doing outreach, for example, which is not social media marketing, but if you were doing outreach, for example, and you’ve got that Chrome extension, it basically scrapes the LinkedIn profile and gives you the email address, phone number, all that stuff, just at the push of a button. So, in terms of what you’re saying, looking at people or pulling data together, there’s so many other things you can do with the data on LinkedIn that maybe people are not that aware of. A lot of people are just using it as a spam thing now-

Jason Barnard:
I’m just using it to research the guests so I can find something embarrassing I can say about them.

Craig Campbell:
Yeah. Well, LinkedIn, I’m sure there’ll be dirt on there somewhere. But no, there’s a lot of data on there, and if you look in the right places you can certainly get the right stuff. So, LinkedIn, it’s not dead in terms of a social media platform for me, I still do get stuff through it, but I just feel that it’s got really spammy in the past couple of years.

Jason Barnard:
Yeah. Well, you mentioned Facebook. Kate Toon was telling me, “Get yourself a Facebook group, that’s the way to move forward for the podcast.” And I haven’t done it yet because I don’t know how to do it. I’ve just been on Twitter and LinkedIn, and for me, literally six months ago I wasn’t doing any social media at all, so all this is completely new. I’ve been at it for six months, and I’m doing okay, but I think I could probably do a lot better, and Facebook is apparently where I’m missing out.

Craig Campbell:
Facebook, I would definitely say, the SEO community in general, a lot of these guys are on Facebook. So, when I’m on Facebook I’m interacting with people who possibly want to do some consultancy, they might want to buy links, they might want training. So, everyone’s on there looking for different things, and there’s Facebook groups that sell websites, or whatever you’re interested in, or podcast groups, or whatever. There’s a group for everything, and there’s even groups, if you like fancy cars, or music band groups for things that you’re into, I’m sure there’s groups that are really good for people who obsess over the bass, or whatever it is you play. So I think Facebook …

Jason Barnard:
Yeah. Whatever it is you play.

Craig Campbell:
No, I’m just not a music guy, so I’m not sure the right terminology, so I’m not being funny with that one. But yeah, that big thing, I would have called it a trombone, if I’m being honest.

Jason Barnard:
Oh right, okay, yeah.

Craig Campbell:
I know it probably looks nothing like a trombone, it just looks like one to me.

Jason Barnard:
It’s a double bass, and you’ll see it tomorrow. So basically what I’m now hearing, and I haven’t really thought about it, Twitter’s for having a chat with your mates, LinkedIn is for putting out your business idea, the fact that you are who you are, and Facebook is actually looking for business. So, I’ve completely missed the boat.

Craig Campbell:
Yeah. Facebook, you also can be yourself, whereas LinkedIn you have to be seen as semiprofessional because people are always on your case if you say something that’s maybe controversial if you like, and Twitter, I feel is just full of trolls now.

Jason Barnard:
Yeah, so LinkedIn’s professional presentation. Yeah okay, no, you’ve got me excited about Facebook, I’ll be having a look at that. Now, tell me about automation.

Craig Campbell:
So, what I was saying earlier was there was a tool that worked really well for me, in terms of LinkedIn, and it still works really well for me to this day. So, there’s a tool called linkedhelper.com.

Jason Barnard:
Linkedhelper?

Craig Campbell:
Linkedhelper.com. Not LinkedInhelper, just linkedhelper. And it costs you $15 a month, and basically what it does is it allows you to invite connections, you can message recently added connections, all on autopilot, and I’ve actually got a tutorial on my website. So, anyone that you recently connected to on LinkedIn, you can send them a message saying, “I’m Jason Barnard, I’ve got a podcast.” You can do that, you can send a message to these people, endorse them, follow them on LinkedIn as well, you can remove connections, you can also, as I say, add connections as well. So, if I wanted to add people that were SEO agency owners, I’d just do a search for that, collect all of the agency owners, and there’s probably going to be a million of them on there, and this bot will basically go through all of those agency owners and connect with them for me.

Craig Campbell:
So, the thing for me, when I first started out with LinkedIn years ago, I used to get up at seven in the morning, and the wife would go in and have her shower and wash her hair, so I’d just be lying there just wakening up, and I would go onto my LinkedIn and just go add, add, add, add, add constantly. Just on the phone, bang, bang, bang, bang, bang, bang, bang, bang, bang for 20 minutes while she was in the shower, and that was my routine every day, and I built up quite a following doing that, but the fact that these bots and stuff are doing that now for you, on autopilot 24 hours a day, seven days a week, 365 days a year for $15 a month, you can basically message people, and what I’m not wanting to come across as-

Jason Barnard:
You can now do it in the time that she gets out of bed and closes the bathroom door.

Craig Campbell:
Yes. So, for me, that type of automation is really good. Not to spam people, because I don’t believe in spamming the life out of people, but I certainly think there’s certainly features on there, in terms of adding people who are mutually maybe going to want to talk to you, softly pushing your services out there, and just maybe even sending a message saying, “Hi there, I do a bit of training, if you want to talk to me,” or whatever. And I think even just looking at people’s profiles, people tend to look at your profile back, and then the amount of times I’ve done that and people have said, “Oh, I so happen to be looking for an SEO guy. Can I talk to you about this?” or “Can I talk to you about that?” Or whatever it may be. So, automation on LinkedIn, that tool’s pretty good.

Craig Campbell:
There’s also other tools like jarvee.com, so that’s J-A-R-V-E-E.com, and that works for Twitter, Facebook, and all these other things. So, the key part on Twitter was, how do you get good followers, or good quality relevant followers? And a lot of people-

Jason Barnard:
Because you’ve got tens of thousands, and they’re quality.

Craig Campbell:
Yeah, yeah, they’re all good people. And a lot of people joke, “You bought them from Fiver.” Or whatever, and I could potentially go out to Fiver and buy 10,000 eggheads and project my message to people who are never going to reply, that’s just counterproductive. But this Jarvee, basically what it does is you can set it up so that the bot follows everyone who follows you, who follows SEMrush, who follows Bill, Cindy, Dawn Anderson, whoever the hell it may be, and you change that up all the time. So, if you were clever and you set that up properly, this bot follows them all and people will automatically follow you back. If they don’t follow you back, you can set the … So, there’s a setting in the tool where if they don’t follow back after 10 days, or 14 days, or whatever you set it at-

Jason Barnard:
You unfollow.

Craig Campbell:
It unfollows them for you, and that’s something I’ve run for years on there, so I’m building up a real genuine audience.

Jason Barnard:
Is that how we connected?

Craig Campbell:
Probably yeah, but I’ve connected with that many people online, I’ve no idea where it all started. Probably was all bot stuff, but I think automation is key. Obviously I think the biggest part of social media is having your own personality and your own stamp on the actual messages you send to people and how you interact with people, but I certainly think there’s nothing at all wrong with automating a lot of the grunt work, or processes, if you like.

Jason Barnard:
I think that’s something you said to me in Leeds, when we met up about eight months ago, it was just before I started. Lucky you did, because it is you are who you are, and that’s where it’s going to work. But now you’re talking about automation, what are the traps, where does it go wrong?

Craig Campbell:
With the tools I’ve just mentioned, it doesn’t really go wrong. The linkedhelper has its own inbuilt safety features, so you can’t just connect with 5000 people a day. It stops and starts and it keeps you within the LinkedIn limits, and I can’t remember off the top of my head exactly what they are, but I think the most you could probably add is I think 150 a day on linkedhelper, don’t quote me on that. The key part of this tool is doing it all day every day, just setting it up. I’ve got it on a virtual computer, and it just works, and works, and works, and I just change the settings every week. So, I’m only adding 150 people a day, it’s not spammy, it’s not going to get me banned.

Craig Campbell:
So, there are other tools out there that will probably allow you to connect with 1000 people, you’re then going to get warnings from social media saying you’re spamming it, you’re not going to be allowed to add people for five days, or whatever their limits are, and most of these automated tools, the same as Jarvee and everything else, don’t allow you to go over that.

Jason Barnard:
I mean, choosing your tool you’ve just got to be really careful that it’s not a tool that’s just going to get you in trouble.

Craig Campbell:
Yeah, just a little tool that some guy’s thrown together, and I think with anything anyway, if you were going to do that, I think you have to be realistic with yourself. How many people could you physically follow in a day? Probably a couple of hundred on Twitter, if you were manually doing it. So, if you did so happen to go for a cheaper tool, then try and make it look real and not flag yourself up. I do know that Twitter, it’s several hundred people a day that you can follow before you start getting the message saying, “You can’t do this anymore.” So yeah, you just want to try and keep under those limits, but the tools do that for you.

Jason Barnard:
Right, okay.

Craig Campbell:
So, I think technology’s advanced, and automation’s advanced, you don’t even have to give that a second thought now.

Jason Barnard:
No, sure, because idiotically I’m now looking at thinking, “I’ve been doing it the wrong way, I’ve been doing it properly myself.”

Craig Campbell:
Well, you look at it, right, for the LinkedIn one, $15 a month, and that works for you 30 days a month for $15. You’re not going to get a cheaper rate than that, and it just works 24/7.

Jason Barnard:
No. And then the other one, which I can’t remember the name of.

Craig Campbell:
Jarvee.com.

Jason Barnard:
Jarvee is Twitter and Facebook.

Craig Campbell:
Twitter, Facebook, Instagram, all of that kind of stuff.

Jason Barnard:
Okay. Do you use Instagram?

Craig Campbell:
I do have Instagram. I don’t feel it’s great for the type of business, or the business that you operate in.

Jason Barnard:
No, I was thinking, posting pictures of myself isn’t going to get me anywhere.

Craig Campbell:
Yeah, exactly.

Jason Barnard:
Sorry.

Craig Campbell:
Or me. But no, I think in terms of businesses like hairdressers, or some business, photography even, businesses that are selling visual stuff, they can do well on Instagram. For us, how the hell can we show good SEO through a picture on Instagram or whatever?

Jason Barnard:
No, no, sure.

Craig Campbell:
So, unless you’re Brad Pitt on there …

Jason Barnard:
I look like Brad Pitt.

Craig Campbell:
You look a bit like Brad Pitt, yeah.

Jason Barnard:
Thank you very much.

Craig Campbell:
So, yeah. So I think Instagram doesn’t work that well for me, but it’s not something I’ve gave a right good shot of, to be honest, it’s just one of those social media platforms I’m like, “I’ve got it and it’s there, can I be bothered doing a bit on it? Not really.” And no one’s ever came to me through it or anything, in terms of asking about training or things like that.

Jason Barnard:
Where would it go horribly wrong if you’re doing all this automation? You’re saying, it can go horribly wrong, if you’re careful, so you’re really safe.

Craig Campbell:
Yeah.

Jason Barnard:
Next question; what’s going to happen next? In 2020 what do you think you’re going to be doing on social media, how do you think you’ll be dealing with it? You’ve got, what, 80,000 followers is it? I think it’s something like that.

Craig Campbell:
Something like that, yeah, can’t remember.

Jason Barnard:
I mean, I 2020 you’re going to have 200,000.

Craig Campbell:
More. Yeah, just continue to grow, but I think obviously something I’ve been playing about with is the automated chat bots and stuff like that, and that’s something-

Jason Barnard:
Sorry, I’m interrupting you. Do you have one that immediately likes and retweets somewhere where you’re mentioned, or is that really stupid?

Craig Campbell:
You can do that on jarvee.com as well, so there’s loads of different stuff.

Jason Barnard:
Okay. Is that a good idea?

Craig Campbell:
Yeah, why not?

Jason Barnard:
I suspect some of the people I know, who I won’t name, do it, because I post something and the like is much too fast, and the wrong time of day for them, they must be in bed.

Craig Campbell:
Yeah. So, you can do it any mention, you can like, retweet it. You can also on this tool, if you wanted to, if I wanted to share Jason, your stuff, three times a day-

Jason Barnard:
Please do.

Craig Campbell:
You can program that bot to share three of your tweets per day, just at random as well.

Jason Barnard:
Oh, okay.

Craig Campbell:
So, you can actually do that, but to schmooze people you can go and like their stuff and all that on autopilot as well.

Jason Barnard:
Schmooze, what does schmooze mean?

Craig Campbell:
Say, for example, you wanted Rand Fishkin on your podcast, and he doesn’t know who you are. You can just start to like a few of his things, and get in his good books, and massage his ego a little bit, retweet some of his stuff, and then go, “Rand, been following your stuff for years, how about coming on the podcast?” And it may work. Rather than just coming out of the darkness and-

Jason Barnard:
Yeah, I actually just asked him nicely on LinkedIn, and it worked.

Craig Campbell:
Well, sometimes this works, but I think sometimes people like their ego massaged a little bit and that can work. I’ve done that a few times myself where I’ve not known someone.

Jason Barnard:
No, no, I think the thing about it is, with the podcast, people are saying yes because there was a webinar. We were talking about that earlier on with Anton. I got the webinar, the webinar was good, people know that the interviews, I hope, are nice and friendly and informative, so it becomes … that wasn’t the question. I interrupted you completely when with were talking about the future. I want to know what you’re going to be doing in 2020, because I want to do know what you’re going to be doing in two years time, well a years time,..

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

SEMrush Topic Research Tool, Finding new ideas for creating content - YouTube

Hi guys. This is just a brief overview of the recent webinar I have done with A.J. Ghergich. This was on the topic research tool from SEMRush. I’m just going to talk you through what the tool does and how you navigate about the website. So, first thing’s first, as always with the SEMRush tools where do you find the tool? On the left hand side, you’ll see it just below the gap analysis. Just make sure you click on topic research, and it will give you a nice overview of the tool.

So, what does the topic research tool do? Now, it basically gives you content ideas. And it basically crawls, it looks at other websites from the locations, or the kind of search term that you’re looking for, and gives you ideas around that. Quite a cool, easy to use tool. What you can do is either enter a domain name or a topic in the search bar. Now I’m going to just use a search term, so we’ll do used cars, the same as I’d done on the live webinar. Make sure you click the correct database. You can go right down to Scotland, and city level, so we’ll just do Aberdeen. And click on the big green button, get content ideas.

Now, it does take a second or two for the tool to work, but it is normally fairly fast. So, we have got the dashboard here. Now, it’s still working, as you can see, collecting other topic cards. So, we’ll just give it second to finish. Before we do anything, I will talk you through the usual stuff here. So, you can export these topics to XLS by clicking on the green button here. And I’ll talk you through all the stuff here.

So, the content ideas tab is the first tab. We’ll talk about that. So, we’ll go to cards first and foremost, so what it does is it pulls all the data as cards. So, it’s got Landrover, the UK, it’s got cars for sale Aberdeen, Gumtree. And various other stuff. What I’m going to do is click on this one here.

Now, it gives you the kind of volume. It gives you some various other data there. But if we click on it, it will bring everything up. So, it’s got the volume, subtopic volume 320, difficulty is 88.63%. Topic efficiency is medium.

Now, what it basically does is gives us some content ideas, some headline ideas which we can see here. So, it’s got used cars for sale in Aberdeen, which is fairly common sense. Used cars for sale in Dice, which is in Aberdeen, and various other headlines that we could use there. Down below it does give you some related searches. And then it goes back to the topic cards again. So, it’s very simple and easy to use. Depending on what topic cards you click, will depend on the search term that you’re going to get or is going to depend on the data you get.

Now, Aberdeen’s not a big city, and it’s not always going to provide a huge amount of data. But, we will click on some other stuff. So, you’ve got … when you’re looking the something that’s more competitive, like the UK. It’s going to have used cars for sales UK, used cars for sale and some generic headlines here. It’s also got questions. So it’s got a whole bunch of questions that you can filter down into what, how, why, what’s, where, which. And you can click on all.

So, it’s got 49 questions that you can blog about as well. The topic volume here is 2,900. Difficulty 90.42%. So, that’s some topic ideas there. Now, when you’re going through these topic ideas you might click on various different cards, and you might find a great question here and then go to another card and find another question. So, how do you collate all this data? If you click on this little icon just here, you can add that to favourites and it turns green. And you can continue to scroll down and add several other as a favourite, and we’ll go over to the headlines and we’ll also add a couple of favourites in there.

Now, I could then go to Landrover and it’s going to pull a whole bunch of Landrover related headlines and questions, and we’ll add some of these as favourites as well. Just stick in headlines as well. And again, as always, it’s got the related searches down below.

So, what we can do is if we look at the second tab, it’s got all of your stuff here stored for you that you can then export by using the big green button. So, you can go through all different cards and just click and favourite all the good headlines, or questions that you want to use. And then carry on from there. So, we’ll go back to content ideas.

That’s what cards is, that tab there gives you cards. It’s also got another tab called explorer. Now, the explorer will basically give you the kind of subtopic here on the left hand side.

The content idea there, and it will also give you an idea of Facebook engagements, backlinks, total shares, and stuff like that. Now, in terms of topic ideas, it’s always good to kind of gauge the kind of engagement that something got on Facebook. If something got good engagement on Facebook, it’s probably something that you might want to think about.

Now, I’m not saying that for everything, but in general, things that are shared or get more engagement on Facebook are likely to be more fun ideas for content. So, just bear that in mind when you’re looking at the explorer tab there. You can scroll through that and favourite them, and all that kind of stuff as well.

Now, the overview is just going to give you a general overview of the kind of top 10 headlines based on backlinks. And the 10 interesting questions.

And then we’ve got mind map here which gives you a nice little map that you can have a look at. And it’s not full … it depends on the search term again. If I was to do used cars all over the UK, then there would be a lot more in here. But because we filtered it down to Aberdeen, then it’s going to give me a much more condensed bunch of data.

That pretty much is the topic research tool. It’s amazing for getting content ideas. And we all struggle, we always know that content’s king and we want new ideas. So, it’s great just to stick in a URL, or a keyword, and see what other people are doing. Headlines, questions, do them all. And always, always, always for me, I always go by the search volume. So, if something’s got a decent search volume, then I want to be involved with it. And that’s something that I would want to think would be the same across the board. The more searches, the more traffic you’re likely to get.

That is the topic research tool anyway on SEMRush and you can export all the data if you want to, to send it to a content writer or whatever it may be. It is a great little tool, it pulls all the data together for you, and makes life a hell of a lot easier. So, good luck when using that, and if you do have any problems or you want to give any feedback to SEMRush, go to the send feedback button and the guys will take on board your opinion if it’s a good idea. And if you’ve got any problems using the tool, they do have a support team there as well. Good luck with it.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Mads Singers Speaking at the Glasgow SEO meetup - YouTube

A transcribed version of video below.

Thank you guys. So my name is Mads Singers, which is a super unusual name, around here at least. I’m from Denmark originally but I left about 16, 17 years ago. I’ve lived in the Glasgow area. I couldn’t find anything rougher than Greenock so I spent about five, six years up there. The last five years now, I’ve been living in the Philippines.

Now, I’ve been around the SEO world and the online business world for quite a few years. My background was very much corporate, I used to work with big companies like Xerox and IBM. I’ve done various management roles and interesting corporate things. Alluding to what Craig mentioned in the beginning, one of the things I’ve always found with Glasgow was, it was very hard to meet smart, amazing people because they are always hiding at home. So, one of the things when I first moved to Glasgow, I opened LinkedIn, searched for interesting roles. I think I messaged about 100 people. I’m like, “Hey, do you want to have coffee? I’m doing talent. I’d love to meet some cool people.” And I think about 20 said okay so that was at least the base of my network here.

I then found a whole bunch of other great avenues such as Toastmasters, and alike, where I’ve met a lot of great people. I’ll definitely echo what Craig started out by saying, and really say, get networking! When you meet people today, get meeting them again. Set up a session to work together some time. Get to know people. Wherever it’s in your own industry or different industries, it’s from a business standpoint to have been one life’s biggest successes.

Management Consultancy Company

So, about five, six years ago, I quit working with IBM and I started my own management consultancy company. I had kind of started a couple of years before, but I went full time in my own thing, and I moved to the amazing Philippines because living in this area, the sun is not what you see the most of. I figured the Philippines would be a good place to stay. When I worked with IBM, I used to manage people both in Europe and Asia, so I knew the Philippines pretty well at the time. Yeah, that was a very interesting change.

My focus pretty much since then has very much been on helping online business owners. Helping business owners really manage people more effectively. So a lot of online business owners, they start an eCommerce store or something, and suddenly they find themselves with heaps of people around, and they don’t really know how to manage them very effectively. That’s what I help them do; I help a lot of business owners become more effective with their staff.

Now, I do this in various ways. So I obviously do a lot of speaking. I talk to a lot of amazing people and help share a lot of tips as well as I can. I do a lot of coaching. I even have an online course as well. One of the key things that I’ve found being a big challenge for people was actually finding cost-effective labour.

Mads Singers Virtual Assistants ( VA’s )in the Philippines

A couple of years of after I got to the Philippines, I started an outsourcing company as well, which is currently one of, two of my… well, the second of my four companies. The outsourcing company have been really really good at helping. Initially, it was mostly my clients I was helping, but now it’s really people all across the world. So, the US, Europe and Australia primarily, and really helping get cost-effective labour to help them execute particular repeatable tasks.

If any of you works in SEO, you’ll know that one of the key things is a lot of stuff is very repetitive. Who ever written more than 1000 meta descriptions? It’s so fun, right? Hiring people to do it is a great way of getting a little bit more joy in your own life, and it’s a great way of actually getting to do more with your time, doing what adds the most value. Particularly as a business owner, it’s always about optimizing the inputs you give. If you’re sitting doing repetitive, simple stuff that other people could be doing, you’re wasting your own, and your company resources.

So, how many of you guys in here actually employ any staff today? Can I see some hands? If there is any. Okay, a few of you. So, generally my recommendation… So, I have a lot of people always asking me, “Oh, but when can I start outsourcing?” Again, particularly if you’re in the SEO world, I recommend maybe initially a place like ‘Upwork’ is really good because you can hire people for just a few hours, and you can test it out, and so on. That’s really good, but there is a lot of companies both like my own, but also many other very good companies, where you can actually hire great staff.

Out here in the Philippines, you probably start maybe four or five hundred bucks a month for a full-time person. So that means 40 hours a week, grinding really hard, and again particularly if you’re from a place like Scotland, where the salaries are quite a bit higher, you can afford to let go of staff that you otherwise would not have.

How to Scale your business?

It’s a really, really good way of scaling your business because most of the SEO business owners I’ve talked to, their main problem is they can’t replicate themselves. They’re all trying, they’re like, “I wish I had an army, but I’m so busy doing all this stuff, and every time I get a new client I have to spend all this time!” If you want to build a real sustainable business, you definitely want to start scaling up one way or another, and that usually includes other people than just yourself.

Now, there’s also great service providers that you can outsource to, and get to do pieces of it. Most people tend to buy citations or buy a certain piece of work, content and the likes, which also works just as well to scale up.

In terms of other things, I generally always recommend people to try and niche down a lot. I’ve probably said that to a few people here already, but one of the challenges I see whether you’re an agency, an individual SEO, or whichever, a lot of people always so desperate to try and find work that they say, We’re an SEO. I want to help you, everyone, anywhere!” understand that desperation, however, that means every time you get a new client, you start from scratch. “Oh, I don’t know the dental industry. I need to figure out all the jargon, and to figure all this stuff out.”

Whereas, when you have to pick a niche you put yourself in a much, much better spot. You put yourself in the situation that says, “You know I had this one dentist client that was really good. I want to work with dentists.” If you build a website from scratch, you can literally build a template, and just update the colours, or whatever, make it look slightly different, but you can have pretty much the same structure. You can get content rewritten, but if you know a niche, you know what’s in there. You know it, you can build something that’s easy to copy.

Sorting out your SEO Processes

You can have solid processes whether that is for SEO, PPC, whichever it’s for. You can have very, very solid processes that become much easier to replicate, and hence, you can much easier copy yourself. Because it doesn’t become about you having to figure out every single niche, but it actually becomes about you being able to copy sustainable stuff. That’s definitely one of the biggest advice I like giving people.

It is pretty hard to pick in the beginning. Most people have had a few clients, and I always say, “Go back and look at one of them where, hopefully, you got some success, and build a case study out of it.” When you reach out when you are trying to land new clients: if you call up twenty different companies, you start emailing random companies around you, it’s a lot harder to get a client. If you say, “Oh I build websites.” Because? I’ll tell you why. Eight million other people email them that say, “Oh we build websites!” You don’t stand out.

If you email a bar and say, “Hey! We’re the company that build websites for bars.” And they say “Oh that’s us, we don’t have a website.” Your likely hood of landing a client like that is a hundred times higher. It’s much better to have a large percentage of a small market than to just struggle to get anything in a huge market. Naturally, the tendency, in the beginning, is “Oh, I’ll take any client! Money, money, money! I need money.” As soon as you niche down a little bit, your ability to replicate yourself, your ability to land a client, just increases so much. When you’re starting out, when you’re still fairly small, that’s one of the absolute top tips.

Now, one of the things we do a lot in our virtual assisting company is outreach. How many people in here have done outreach? That’s a fair few hands. It’s so exciting isn’t it? The four hundred emails you send like, “Hey, my name is Peter. I would love a link. I’ll do a guest post.” Not exciting.

Again, with those tools … I mean Ross has some good processes. Again, the more processes you can build around it, the more systems you can build, the more information can build, the better you can get around that. Labour is obviously an interesting aspect, and sometimes human beings help, but one of the things I love a lot is data. Whatever sort of staffing, outsourcing, or where ever you buy things like links – always, always look at the data. It might be that you have a higher response rate if you custom write each and every mail, but if you can send a hundred times more mail by doing it automatically. Again, you have to look at the end result, and see, is it worth it?

Some of the key things that we do a lot of outreach with are that, besides the links and SEO, is LinkedIn. Where we work with a lot of clients, trying to land new business, we’re in the digital media space. One of the key things we see working really well is individual videos, or let’s call it videos. Again, when you target the niche, it becomes a lot easier.

Outsource Linkedin Work

When you send a little LinkedIn message, and you put yourself in front of a camera, [I know it sounds scary]… but you put yourself in front of a camera – “Hey! I can see your work in the real estate industry. We work with people like you. Here’s a case study I’ve just done on another real estate company we work with, where we managed to increase the number of leads they had by eight hundred percent in two months.”

If you show off personally, and I’ll tell you why: so many people get spam in their Email box. So many people get spam everywhere, right? If you include a video, you don’t even have to say your name, but if you’re doing outreach campaigns targeting the same type people, if you do a little bit you will say, “Hey man, I can see you’re working in the automobile industry.” “I can see you’re a plumber.” Or whatever. If you make it just a little bit personable, so it feels that that video is targeting you, your success rate will shoot through the roof.

For most people, you can publish a video in five, ten minutes. Don’t mind that it is rough, the more human it looks, like if it’s perfectly edited and all that, it doesn’t look right. If it is you sitting at home… perfect, right? Make it look real, make people think you talk directly to them, and you will get a ton more success.

Outsource your Web Design

The third thing we do a ton of in this outsourcing company is, we build a lot of websites. And oh my god, I hate that industry. If you build websites, I definitely recommend putting something reoccurring in the back of it because every time you finish building a website, and you have to start looking for new clients, that’s a pain in the ass. Tell everyone that wants to start a web developing company, “If that’s what you want to do, you better be a sales guy, not a web developer, because its ninety-nine percent sales.” For most, ACO’s we work with, and most, sort of digital agencies we work with, I always tell them, “Your best friend should always be web developers. They’re always hungry for money.” If you’re an SEO, and you need clients, go and make yourself web developer friends. Because they build a lot of websites, they gain a lot of trust from people who they build websites for, and most web developers do not know SEO and a lot of these clients.

Clients always have this idea that when they build a website, magically customers will reappear. So, exactly a month and a half after a website is finished and built, you will want to call them up and say “Hey, Russ gave me your number, and he said he built you an amazing website. I just wanted to check if you’re having all the magical time you expected, or if you do not.”

So again, particularly from the website niche, even though we still build a few sites, and I’ll tell you from my experience that that is one of the most horrible industries I’ve worked in. Clients are never happy, but again the key thing we found is that these cookie cutter templates, like build something really good for dentists or whatever, and just copy the same thing. If that’s not what the customer wants, great, that is the wrong customer. But if you can do something with a cookie cutter technique, works great. ‘Webdev’ is a good entry, and I spoke with a couple of people here actually, who do ‘webdev’ upfront and sell SEO, and so on. It is a good entry, but you don’t want to do that as your only thing, because you need reoccurring income to make sure you can go on holiday’s and have a good time without having to struggle with your ‘webdev’.

So that was a little bit of experience from my journey so far.

What would be the difference between using your company, or using something like Upwork?

What’s the difference in using our company as someone like Upwork? The key thing for us is, we only do full-time people. One of the key things for me is when you hire people less than full-time, there are two aspects.

One, they keep also working for other people, and you run the risk of them someday being offered a full-time job with some else. Meaning you have spent months, and months, and months, and months, they know your stuff, and then suddenly they’re like “Oh I can’t work here anymore, someone else wants me full-time.” So, that’s one of the things.

Seconds of all, our focus is very much about finding amazing people. Skills are one thing, but again, for SEO for example, I mean… the actual knowledge… the actual processes of SEO is not particularly difficult. What we’re looking for is really amazing people with the right mindset and the right mentality that can show up every day. Most SEO processors individually are pretty easy to work. Our area in general is high in great people. We have a huge advantage of being underground. We generally help all our clients to make sure that things like, “Oh the Internet’s not working”, “The powers out”, “It’s my grandmothers 3rd birthday this year”, and all those great excuses, you sometimes get from withdrawn systems that they don’t come up. Obviously, sometimes life does happen, but generally, we are underground. We work with people much closer and have the ability to get great people and help manage them the right way. Our clients basically just focus on telling people what to do and how to do it. So, that’s the main difference.

Questions and Answers with Mads Singers

Any others?

How do you cope when you hire programmers because each programmer has their own style of writing code. They just say they’ll work for you for a few years, and you’ve done about 100 clients, Then what happens is, they get married, and saying the husbands  The husbands says, “No, no you need to stay at home.”

You start over. No.

What you want to do when you find developers in the first place, is you want to make sure that the type of code they write is easy to understand for other people. Obviously, if I’ve built something from scratch, I will know it better than anyone else, no doubt about that. By the way, I am no developer, we have hired a fair chunk of developers.

So, we basically, some of our testing includes checking out their code, and making sure it’s easy for other single developers to read, so that other people can go in, and take over. The worse scenario is not if they have worked with you for three years. The worse scenario is if they do ninety percent of a huge project, and then disappears. Generally, making sure that the code is fairly easy to be readable by other people. We usually have a head programmer that use to do some testing, and looking at the code from other people because again, I am code handicapped. That is also a key way of trying to ensure that that’s useful. With ‘WordPress’ you can quite often get away with it because ‘WordPress’ quite similar, and that’s if you have someone custom build a blog in, or something. You can often get away with it. If you’re going in to develop, or custom work, you definitely want to make sure that its something someone else can go in, and read and understand.

Treat VA’s as Human Beings

Number one is to treat them as a human being. And that might sound very simple, but what happens a lot of the time when people pay a lot less for labour, they tend to treat it a lot less. And the problem is, again, I mean… if you started a company, and you get paid the least, and therefore people treat you a lot less, do you think you’re going to do amazing things? Likely not.

What I always recommend is to treat people exactly the same. You want to make sure you do the same thing, you want to spend the same amount of time with them, you want to treat them like a regular employee.

That is probably the number one area where I see most people fail, and where I see most virtual assistants losing value. It is not necessarily because of their skill, but it is much more of how they are being managed. People look at the costs and they’re like “Oh well, if I don’t talk to the guy for three weeks, I don’t really care, its not that expensive.” But the thing is again, in your current job, or any other job, if your boss doesn’t talk to you for three weeks, it’s kind of off-putting, and it’s definitely not something that is going to help you improve your performance.

Again, number one is really making sure to treat them like a regular employee. And again, when people are not physically with you, like if you walk into an office every day and you talk to people, like “How’s it going?” You get to know people. You need to do something similar when people are remote. You need to make sure that you actually spend good time talking to them, getting to know them, like getting to know the name of their cat, and their dog, and the husband and the wife, and whatever. Again, treat them like a regular employee.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Richard Norman Talking about Hacking at Glasgow SEO Meetup, How to Protect your websites - YouTube

Richard Norman was kind enough to come along to the Glasgow SEO Meetup and talk about how hackers can easily access your WordPress websites and had some general tips and advice to demonstrate how hackers can get a whole heap of other information from you, showing you Phishing techniques and how these guys can easily trick you into handing over all your data. This was all done with a view of being able to protect yourself from this happening to you or your business, watch the video to find out everything Richard spoke about.

Transcribed version of the video

Good evening. How’re you doing? My name’s Richard Norman. So I should explain who I am this evening. My name, well my name is Richard Norman, and I am basically a software architect, I’m a programmer. I’m somebody that writes code, I’m somebody that can access a bridge into a number of other communities.

So, one of the things I do, is I’m very involved obviously with the technical community and innovation. I also bridge into the infosec and the cybersecurity community. So what I really wanted to do tonight was come along and try to give you some really good advice and knowledge bombs. Right? Straight in from the security community about how you run your websites, about how you secure your websites, and some of the things that you’re going to look out for, some of the things that potentially might be a bit scary for you.

So I’ve asked you tonight here, just to go to blackpage.co.uk, nothing bad’s going to happen if you have your browser open. All right? What we’re gonna` do is do some fun stuff with this. What really what I’m trying to do – watch yourself – what I’m really going to try to do tonight is give you three kind of really good lessons about how you can secure your websites.

About three things that are really important for you need to be aware of, and if you’re gonna exist on the wider internet. So, if you’ve gone to the black page, I’m going to ask Connor now to open it – we’ve never done this, by the way, before, so if it opens a bit horribly wrong, right, this is what happens.

So I’m going to explain what this is. So, we’ve asked you to go to the black page, and by going to the black page, what you’ve done, you should see this page here, which is asking you to participate in the demo. If it switches it back to the other one, this is the tool, this is the framework that’s picked you up because you’ve gone to that website.

Live Phishing Example

So essentially, if you look on the black page on your own phones, if you f12 this what you would see is a little bit of JavaScript. Just a single line of script tag, right? With hook.gs on it. And just by having that bit of script on a website, what it’s done is it’s hooked you right? And this is what you’re looking at here. You’re looking at all your phones, all your IP addresses of everybody’s phones, everybody’s devices that have gone to that website. There’s nothing on that website. If you look at our website, there are about twenty characters of html. Just the h2 tags, just the message.

And you can see down here, it says mobile tree. You can see all the various exploits and things that we can do to you just because you’ve joined that website. Just because you’ve gone to that website. Just because you went there, just because that script tag executed. This is all the stuff, if Connor scrolls down it. There some really, really nasty… none of this stuff we’re doing to you tonight. We’re just having a wee bit of fun tonight, right?

But there’s a load of stuff in there and you can see the variety of stuff that’s coming in here. This is how dangerous it is. This is the sort of stuff that’s out there to come and get you. Right? I don’t want to scare you too much.  So what this is, we go back to the other page. If Connor can switch across quickly to the top we’re going to try to put it back to the other one, into the actual black page. It’s at the top, right at the very top. It’s just because it’s been… you’ve got it over there? And so what this is going to do is going to try to do a few of these kinds of things to you, if he finds it. Got it? No, scroll up it’s because he’s got it on…go right on there.

Exploits available when Phishing

So he’s going to run a couple of exploits on this browser, on the screen and also Colin’s one, which has actually gone off Pretend its 1997. This is the days of Microsoft, right? Remember those days? Got this one? Just about, here we go. Right, takes to be certain cause we’re on our phone and all these fucking wifi is not working. There we go Remember the day’s when we used to ask these things? Hey do you wanna upgrade your browser?

To explain what this is doing its all JavaScript. All right so this is the same technology that most of you use when we’re doing anticipated leave. You know finally do it in the end and find when you protect and you  right in the screen and you pop up your message box right, to say hey! Join my mailing list. Right? This is exactly the same technology. Not just the warnings. There’s no anti-virus kicking at this point. Nobody’s telling you anything. Nobody’s saying this is bad, right? This is just stand up technology. Right?

And just all of a single Javascript, then you guys use last pass, right? You’re gonna use password managers, you use this. I have to look as this stuff right okay. Mad, right?. And so this is all happening in the browser. This is all basic because controls the browser. You can see this here. It’s a prompt digit. You wanna save end to your last part. You were just sitting there looking at the browser and this in front of you. Maybe use Gmail. Maybe you’re a regular Gmail user and you wanna Gmail, right? Got it? Just about.

Not really. And so, all this is done in the background, right? Just of a single line of script tag, We’re gonna get there finally. technology there you go, fantastic, wait now you gonna log in to Gmail. And all of this is controlled from his other lap, he’s not touching the see the laptop is running this. There’s nobody touching this, there’s nobody touching the keys, nobody’s touching mouse, right? It’s doing this on its own. And this is classy fishing techniques. And this is all happening off a single XSS and a single script tag. Yeah? So, we head back to the presentation. Probably we come back to the presentation now. This is a difficult platform

Cross Site Scripting

He’s had to do this. Had to do all of this. Nice page. There we go. So what it says is known as Cross Site Scripting. This is my advice to you. Right? A single script tag, you can see it there. It says there’s a down often a single script tag.

This framework that we just shown you here, its called BEF. It’s called the Browser Exploitation Framework, right? It’s a tool that bout for penetration testers for hackers. It’s freely available. Just go online right now and download it and set up for yourself if you wanna try it. Right? It’s all there. And take control of somebody’s browser. And so what the lesson is here and hat the message I’m about to bring the first one of my lessons for you tonight is be very very careful of two things.

First of all the bottom one, which is who do you like access to your work site. Like who do you like have authoring access to your website, because if you like somebody that can offer you a webpage on your website, and they could wanted the script tags onto one of your webpages well guess what? All of your customers, get hit with one of these. Right? But that’s not the really scary thing cause you’re thinking what I don’t giving him the access to my website, But, what you could do is actually really exposed on this is the second put the XSS Cross Site Scripting.

And so it’s any circumstance but you ask a user, Every time you put a form upon your webpage, right? With a submit button, let us know what you think. Fill on these comments, right? Contact forms 7, word press comments that’s gonna think. You have to be very conscious of not allowing script tags. Because the moment you allow somebody to place a script tag into your phone box, right? They can have a submit button and just jack all your users. Right? Does this make sense? Has anyone here jacked a backline off a forum? I know has. Right? He’s not paying attention. You must have done that has is probably what’s going on and you been into a forum post. You’ve gone on to the forum and said ‘ hey I wanna back line off that forum so I’m gonna AAA’ blah blah blah and you manage to get a backline off that forum.

Well this is exactly the same stuff. If you’re developing stuff, if you’re creating new things, right? In PHP, you have to explicitly handle this stuff. You have to check for this stuff. You have to make sure the people aren’t allowed to do this sort of kinds of stuff. Otherwise, you expose yourself to a Cross Site Scripting attack.

All it takes somebody to turn it on, copy and paste that script tag into your forum box, hit the submit button and guess what? They’ve got all of your users. Wow, isn’t that fun? Right? So last lesson, number 1, you understand, what I’m talking about here, you comfortable with this?  So that’s lesson number 1.

WordPress Plugins are Vulnerable?

So lesson number two here, tonight is all about plug-ins and word press. Right? Jill get used of word press as an actually word press core the actual build of word press is fairly secure. Yes, there’s a million of users using word press. If there’s an exploit, if there’s a hole, a gap, something found, actually they’re failing you to fix it, right? There are a million users using it. But you don’t word see for plugins. See for things.

You’re probably looking at your phones now Changing your website will re-direct you to different places where some of these can pop up on your screens. Right? Because we’ve got control of your browsers. Right? Just by having a single script tag on that its there. So, these are the concerns for the word press users. Right? The activation is back. The files are still there. Right? PHP file on your server. Right? Okay, it doesn’t show up on your word press but you know what the PHP found that’s still there? Somebody that can still access it.

If there’s a scanner that gets run on top of your website and it finds that PHP file, even if it’s an old plugin and you left it there for the last six months, you haven’t bought new cause you activated, well guess what they can just exploit it. Right? So delete your plugins. Don’t leave them sitting there. Don’t leave them lying. Right?

The second thing is its really difficult for me to explain this to you. As not many of you are developers. Generally speaking among the development communities quite annoying these days. That’s used to be the back home. Those plugin developers aren’t aware of this. For the record, For any of you interested in PHP, you need to write parametrized.

The third thing here is in the back, there the last one where well-known file upload exploit. Which is basically any plugin that allows the upload of a file, especially if you can change the name of the file. Because I can upload a file into your website right? And I can change the name of that file to ..forward/..forward/ content. Plugin steams, WP login.PHP, right? And you’re like sorry that’s not what I asked for, I thought you were uploading an image file.

Well no actually I’m gonna upload a PHP file to your website right? The plugin developers doing that? Soon to have died, the plugin quickly just to sell it and done that, he’s checking for that? Right? So be very very conscious, a very clock is all your side right? That allows a file to upload. Because it may be vulnerable, this is where most of your major vulnerabilities come from in word press. Right?

There are a few other major providers who just weren’t checking for this, and people of the number were allowed to uploads file and overwrite the files that actually system fails of your actual word press site, right? Does that make sense? The general rule here is if you’re not using a plugin delete it, right? Don’t leave it sitting there. If you’ve got good site maintenance, if you got good attitudes on how you run your websites, make sure that you delete these plugins. Don’t let them sit there deactivated. Right? They’re still there. People can still use them. Yes? And again, if there’s a maintenance plugin, there’s not actually a plugin that you use for the users, if users aren’t actively using this on a day to day basis, delete it. If its tiny PNG, if its a file that it’s a plugin that allows you to place files website, delete it. It doesn’t need to be there.

Have a good attitude that says I’m gonna tidy a website up and I’m gonna keep it nice and clean. I’m not gonna leave stop lying around. Right? Because you’re just exposing people.

So this is lesson number 2, for your word press site. So I know all of you are using word press if you’re in digital, yes? So, get ready for the really scary one.

Never use the same password on two separate platforms !!!

I am gonna say this, I’m gonna repeatedly say this to you, right? Never use the same passwords with two different platforms, right? Never do that. See if your password in your LinkedIn is the same as your password in your Facebook, your password in your Uber, is the same as the password in your Gaming Forum that you signed up for last week, right? You’re a fucking idiot. You deserve to be hacked. I’m sorry you are. Because what people are doing, what the hacker’s doing is to create compilation files. Every time a platform gets breached, you can see some of the names are up there. Linkedin, Uber, Yahoo, Ashley Margison. Every time one of these platforms get breached, every time they extract five hundred thousand, two million users, they’re all added to massive down file.

These compilation files are circulated around in the internet and it contains huge amount of passwords and usernames. You see your passwords and usernames in there. And its the same across all of your websites, across your C panel, across your LinkedIn, across your Facebook, across your this, they’re looking for that. They can tell as soon as they see two breaches with the same login and password, there’s a target. There’s somebody that we’re going to get.  It’s a really really scary thing. Here it goes. It’s quite awkward to do this for him. We’ve seen files been circulated across, even on the darknet, this was on the darknet, no no

So the ideas is the basically risking these massive files. Fifty-five million usernames have committed to LinkedIn. There’s a massive amount of suffix circulating all across the internet. What it needs to be doing is keeping a unique password for every single system that you log into. Every single place that you log into should have a different password. What it means is that one of these platforms get breached, we all end up getting hacked, and somebody gets a password for all that system, they’re all key forums. Look at this.

There are 1.4 billion usernames and passwords in these files. Look at the amount of stuff that is on here. This data contains almost 2.7 billion records. This is every hack that’s ever happened. All compiled into one single big download. Just nice and easy for all those hackers that couldn’t get hold of, right? And so, if you’ve passwords in there, the same passwords you use across 15 different sites, will do you know what it does? Sorry, right. They can walk into really really fancy. So if you wanna test this, can you bring it back down again?

All you’re gonna do is put an email in here, pick daddies in your lap right? Jump and land on your feet. How many times has gallery been exposed? Just the occasional. There you go. Two sites. He’s been breached in. He’s been breached twice. That means they have his password from 2 different signup sites. If he’s used the same passwords on lots of different places, that means they get access to everything. Absolutely everything. And these things are fairly available. As I said, they’re not small systems. It’s LinkedIn, its Google, its Yahoo.

That doesn’t happen that often. And if you’re careful and its just one password case, somebody gets all of your Uber accounts. It’s not the end of the world.  See if its the same password you used in two different places. You’re in real trouble. So how do you protect yourself against this? What you really need is a password manager. You need a password manager that’s gonna allow you to keep different passwords on different systems. If you’re not doing get help.

I guarantee it. For all of you who ought to have, you’ll find that your password is in there. That means that your password and your login and your email details are somewhere on one of these platforms. So the real concern, and this is the number one way that people get hacked. This is the number one way that people get hacked. You take us back to the presentation site.

This is about an awkward one this one, there we go. So, there we go there, there are all the details there. But do you wanna use this with us? Nah, I’ll be honest. Go and use a password manager. We use epass as its file base and use one of the line ones, there are lots of plugins, there are lots of things that make it really easy to use it, go and make excuses.

Okay, so the good news, the good news is actually the security has been tightened up in recent times. So browsers are a lot more secure than they used to be. Chrome, Firefox actually won’t let you execute exe files, and don’t let you execute batch files. A lot of the actual infrastructures, Windows 10 and MAC` is a lot more stronger in recent times. It’s not as bad as it used to be. Ah, its dead. Nobody is using the internet explorer, please don’t for fuck’s sake use an internet explorer.

There’s the advice, if you keep your workplace sites tidy, don’t leave plugins don’t deactivate or delete them when you’re not using them. Keep them tidy anyway.

Use your unique password on different platforms. So you’re not sharing passwords, long passwords, nobody’s gonna guess it, doesn’t matter. If they manage to breach some system, they’ve got to and use it somewhere else. Run word fence or similar security plugins on your website. It starts picking this up, starts giving you some kind of fence against it. Know how to spot fishing in browsers or emails. So some of the stuff that shows earlier on the BEF, some of those kinds of slightly older looking sign-ins, some of the crappy stuff. You guys are all digital.

You are all professionals, you know how to spot this shit. Please, don’t fall for it. Do it where people post content to your site. Do it, let them have word press logins to your sites, I know its an account right and that allows him to offer a new post, and it means to write on your content and do it directly. Actually, it’s really dangerous.

All we have to do is slip a script tight in there and they’ll BEF you, right? Another much worse things about BEF is? And again, don’t try not to be very conscious of plugins that allow people to sign up the stuff. Allows anything that basically a form that they can fill in, either ends up with you doing your concern or seen up on the website is potentially vulnerable to cross-site scripts at time. There’s an old classic saying here, don’t look like grey.

If your security is tighter than everybody else, well there’s a very good chance to actually it’s a numbers game. They try to hack a lot of people lots of times they got a big list of people to do, they try you. And then these looking at the logs and the websites, and then they actually bother to recent times, you’ll see that 50 approach is every single day they’re trying your WPN admin file, they’re trying your PHP admin file, there are lots of automatic scripting attacks happening every single day.

The last thing on there I would say is very difficult to defend against anybody that’s gonna target you. It’s actually very different to defend against it because we’re specifically in something against you. Be very nice to people who use technology like us...

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Ross Tavendale Glasgow SEOMeetup - YouTube

So we have Ross Tavendale speaking at the Glasgow SEO Meetup event, and his topic was Data Journalism, a Practical guide to off page SEO along with some other tips about Content Ideation and various other bits and bobs including why a budget of £50k was spent and got no links as a result. You can watch the video above or read the transcribed version below.

Transcribed Version

Right, thank you very much Craig, that is fantastic. There’s nothing. So actually, that way we can protect the network, kind of thing.

I have only known Craig for a little period of time and every day our relationship grows stronger and the hatred also grows stronger.

So my name is Ross Tanvendale, I am the managing director of a company called Type A Media and like Kate says we’re, it’s a company based down in London Bridge. I’m actually originally from Glasgow and actually went to this university and dropped out of it about, 9-ish years ago. So it feels kind of weird to not to be in here a little bit tanked up listening to like Journeys ‘Don’t Stop Believing’ at this point but, today what we’re going to be talking about is data journalism.

So, a lot of the guys, can I just get a bit of an understanding of the room? Did anyone work for an agency here? A couple of them… Any hands? Business owners? All right, so it’s a reasonable mix, so this talk is going to be kind of in the middle, with regards to, what we’re going to be looking at. So like, day to day we build a lot of, kind of, high-end lines from places like The Guardian, the BBC, et cetera.

But it is not just a case of reaching out to them and asking for the length or maybe the content. Again Matt should have been through all of that with you…

Is there a clicker?

All right, I will just sort of stand here. There is not a ledge here, just ledge the hips.

It’s nice to be back in Glasgow.

Tools for Link Building outreach?

All right guys, so today what I am going to be talking about is how to actually make the content that gets into The Guardian and The Telegraph and the BBC, if you’re interested in the outreach parts or how to physically pitch people at skill, there’s a company called Pitchbox which are a kind of outreach CRM. I launched their blog for them with this particular post, it is a big long kind of 4000-word thing so, if you are interested or if you have got a team that is interested in that kind of skill each, then please do have a look.

All right so, without further ado, I am going to tell you a little bit of story. So, I want to take you back, it was 2012, we had just won our first client. A big, massive client, in fact, they ran an airline, and for us, that was a really, really big deal.

It was a brand new domain name and they were moving from one to another and the brief was we had to build links into this new domain so we can increase the rankings.

That wasn’t the interesting bit. The interesting bit was they were going to give me fifty grand per month to do that. Now I was a 22-year old account manager, so I’d been working in Edinburgh at the time, and so what’s the first thing you’re going to do when some guy gives you fifty grand to build links for him?

Technically, in a strategy session, that’s the first thing that we do. And as you’re gonna go through this, you’re like, “how did I even begin to spend fifty grand on links?” Keep buying them from Craig, but that would get me what, five thousand pounds deep, and then he would run out, perhaps?

How to spend big SEO budgets quickly?

So on the side of the agency, how do you spend the money really quickly?

Talk to a creative team, of course, and they tend to do something called an ‘ideation’ session.

Ideation Session?

Which essentially, what it looks like is people sitting on a bunch of beanbags and coming up with ideas. And, the lead creative guy which we’ll call the Commercial Director comes up with these ideas using their subjective opinion; no data, no logic, literally just their opinion.

To be fair to them, some ideas were actually pretty good. Someone sort of came up with this idea for an apple watch concept. So if you went to, let’s say, the Eiffel tower, it would look at your heart rate, and it would guess, depending on your biomarkers, how exciting that particular place was. It was kind of link trip adviser meets biomarkers and like, I could do some PR on that- It’s pretty cool.

Typically there’s always some old guy in the room who’s gonna talk about key articles or something he’s just read in the press that day.

So after a couple of days of what they call creative ideation, this is what we came up with.

So this particular content perhaps took about twenty thousand pounds of that fifty thousand pounds in about three weeks. Does anybody like to guess what we’ve done?

Infographic! Points to that man, exactly. It was a very nice infographic… Or at least our Commercial Director was inclined to think it was a very nice infographic, some would say phenomenal.

So we essentially, we went and pitched it to the client, and they used their subjective opinion to pick one of three designs and one of three concepts. Like, “yeah, we’ll take that one.”

The interesting thing about the client, their job is to maintain a profit and loss account, not to deal with creative, not to deal with marketing, not to deal with brands, but they were the ones calling the shot on the ideas the agency was pushing, which felt a little bit strange.

Alright. Amazing things started to happen when we pushed this fifty grand infographic out.

How many links can you get from an Infographic?

A show of hands, how many people think we got a hundred links?

fuck you guys, we’re not that bad.

Um, fifty links? Great. Less than 10?

We actually got zero links. All right. You’ve got two links, actually. We got one from my personal blog, and one from my client’s personal blog, as we’d spent all of the money on the gig and absolutely nothing on the outreach.

There’s a couple of other reasons why it failed. It wasn’t objective, there’s literally a bunch of guys in there making some decisions to take to some more guys and then to make some more decisions and then went

“Yeah, fine, we’ll just go with that.”

There are zero frameworks, so the decision-making was literally just how we felt that particular day, and it was through the lens of the people in the room, so this particular one was about travel in Saudi Arabia. There was no one who’d ever been to Saudi Arabia in their life the room so we can understand why that didn’t work.

Another one is, they had no concept flop risk. So technically, if you look at this graph, Flop Risk is inadvertently correlated to Algorithmic Risk. So for example, if you’re building VPN’s, the Algorithmic Risk is typically much higher in that if they’re discovered, then the risk of that being penalized is relatively high. However, if I’m building links on the BBC with Telegraph, I yet to see someone get featured in the press and be penalized. However, the flop risk associated with doing PR is considerably higher; they may like it, they may not like it. We need to think about how we mitigate the risk of doing that PR if some clients make some money on it, they actually get the result.

Raptor

We have a methodology called RAPTOR. They can see people that are probably quite happy who’d be using these little daft segments and stuff like that, everyone else was just secular lengths. RAPTOR essentially stands for Research Angles Pitch. That’s the first part we’re gonna have a look at and I’m gonna take you through how we actually do all this up.

So we have something called a RAP sheet, so technically if you come up with an idea, we need you to write a bit of it down and tell me why it’s a good idea and who’s going to physically pick it up. You’d be very surprised how quickly your ideas just go in the bin, and you can’t come up with one reason why it’s gonna do well, and some people are gonna take the actual work.

The RAP sheet allows you to do three angles and three headlines, which means you get nine total pictures. When we’re talking about de-risking a campaign and reducing flop-risk, it’s about 11% in total you need to hit. Usually, with a point to point outreach, you will email someone and you will get a link, or you will not. But with this style of PR typically need to hit 11% of the time, which is a much better odd. So, if the client’s putting a bunch of money in, the likely hood of you getting it is much much higher.

We have something called, ideation which, again, the agency people are like, “yes! We love ideation.” And everyone else is a little bit nervous when I say that. Essentially, what we do is start with the audience first.

Facebook Ads

I take it we’re all on Facebook? If you’re doing any ads on Facebook, I’d encourage you to go to Facebook Audience Insights first and foremost and start putting your brand name in, or your keywords in if your page isn’t big enough. And that’s gonna start spitting out some interesting bits about your audience.

So your next word, ‘casino’, is there any men in the room that play casino games? Are you engaged? Oh, you’re married. So when we asked Facebook Insights, men who play casino games, typically are 93% more likely to be engaged than the rest of the Facebook population. However, they are 58% less likely to be married, which we thought was a really weird outlying piece of data that we could start using as part of the outreach.

Another thing about people who enjoy casino games, they’re really into investment banking and they love a cheeky Nandos because that was one of the things that came important. They smell like a teenager because they wear lynx quite a bit and they also shop in JD Sports. If any of you play casino games it’s fucking hilarious how much it will be psyching you right now.

They’re a safe kind of edgy, because they like bands like Tinchy Stryder and we think a public figure is the dance band Diversity. Fantastic. So, we can get an idea of who these people are. ‘The Legend of Scott’ is one of the major pages they follow so they think they’re a pretty big deal.

Are you starting to get a picture of who this person is and the type of content they might enjoy? So when we start building that framework and start making that content, this is the exact same thing the newspapers are doing, so all we’re doing is matching these two things together.

Ideation Sessions

So, in these ideation sessions, we make these assumptive statements so I want to know this person is this thing, this person is not this thing. And if you look a little bit closer on this we’re making statements like this is a female, 30-40, into Hobbycraft, value-shopper from this bit of the world. And through that lens, when we’re coming up with ideas we can actually start to work out if the content will work for them or will it not work for them. And, we’re pitching journalists, if the content that journalist’s making does not fit the original person, we know not to pitch them.

All right, so here’s the framework. So, if you were to look on the Daily Mail website right now, you can see that every single headline uses this framework. So we have a client called Unilad, last year they were the biggest Facebook page in the world, they’re the most engaged Facebook page in the world. 80 to 100 million clicks each per month, and because of that we can have a look at that level of data and we can start seeing some patterns emerging.

And the patterns we see is, with this free lump of content, we can see people targeting people’s identity, something utilitarian, or something that plays on social information.

So, what does that actually mean? Identity is essentially a piece of content which describes you better than you can describe yourself.

So, here’s our classic example of that. Anyone who’s left-handed in the room? It’s hard out there, for a lefty. Being left-handed is an identity factor. Got it picked up in Harper’s Bizarre. Real easy. Why you shouldn’t ever… mess with gingers.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
RIMC 19, Reykjavik Internet Marketing Conference

So below are the slides from my Presentation over at RIMC in Reykjavik a few weeks back in the video below, a great Digital Marketing conference and a place I’ve always wanted to see, so if you get the chance to go to RIMC its well worth going too.

RIMC19, Reykjavik Internet Marketing Conference, Craig Campbell SEO, Slides - YouTube

Hi, guys. Just gonna go through the talk that I did over at the digital marketing conference in Iceland, which was a great event. I had never been to Iceland before so it was my first venture over there. The event is called the Reykjavik Internet Marketing Conference and the hashtag was RIMC19.

Great event, great people. First trip to Iceland. I didn’t get to see the Blue Lagoon or any of the good stuff over there because I was only over for about 30 hours, but I will definitely go back. It is an amazing place and there were some great people over there as well and, yeah, for sure, definitely I’ll go back. But my talk over at RIMC was about affiliate marketing and my journey, some of the mistakes that I’d made along the way.

I was introducing myself just as a UK-based SEO consultant, doing SEO training, affiliate marketing, and a small agency owner. I can also be seen in SEMrush Webinars and various other events such as SearchLeeds, BrightonSEO, the Chiang Mai SEO Conference which was amazing, over in Thailand. So I do speak at a lot of events and try and share as much knowledge as I possibly can that I picked up along the way.

But, where do you start with affiliate marketing? So, you can do private affiliate marketing. Private affiliate marketing is getting yourself affiliate deals with the likes of SEMrush who have the BeRush program. You can earn up to 40% recurring monthly revenue for all the subscription sales that come through SEMrush. So you can promote SEMrush to the hilt and get 40% recurring every month, which is an amazing deal for what is actually a great tool. So you can make money there quite easily. There are also various other tools out there, such as NinjaOutreach, who offer you 20% monthly recurring. Again, not too shabby. And you’ve got the Authority Hacker course, where, again, you can enrol as an affiliate and make some money. You can get up to $990 per sale promoting their courses, so it’s good, substantial commissions through private affiliate deals that you can get out there.

It’s quite easy for me to do the private affiliate thing because I speak at events. I’ve got a big mailing list, I’ve got a lot of contacts, I do lots of meet-ups and I’ve got a decent social media following. So that can all turn into money relatively easily, and that’s something anyone can do.

You can also look at private affiliates such as Booking.com, where they’ve over two million hotels and properties that you can promote to make yourself some decent revenue through the Booking.com affiliate program. Again, it’s something I’ve got. I didn’t start from scratch.

There was a business out there called Von Essen Hotels, which is the website you can see in front of you, which is my website. You can see there that the guy has a Wikipedia page, and he sold his hotels for millions and millions of pounds back whenever it was he sold them. So a very successful guy sold his website for millions of pounds and he just let his domain expire. Massive mistake. So he’d done SEO, had good rankings, a great reputation, everything else. That’s something, obviously, you can jump on top of. You can grab these domain names, an expired domain name, rank it well.

So I rank for over 648 keywords, got some links and stuff like that. So I didn’t start from scratch, and I was able to quickly scale that website up. It’s got a lot of referring domain names. As I say, you can start doing that. So looking at expired domain names to get yourself up there is one way of doing it, so you don’t have to start from scratch.

You can also start from scratch if you want. But, then you’ve no backlink profile, you’ve no real quick way of getting any kind of traffic to the website. A lot of people are always desperate to get away from clients and all that kind of stuff, so you’re always looking for that headstart, and I think using expired domain names is certainly a good way to do that.

However, starting from scratch, this is a mistake that I made. I started a business called vapourinfusion.co.uk a number of years ago. Now, I’m a non-smoker. I was just doing research, good at SEO, knew how to do research. So I thought, “I’m going to see what type of search volume vape and e-cigs and all that kind of got. “You see for vape alone, it gets 90,000 monthly searches, which is great. It had a lot of volume so I thought, “This is the next big thing, let’s do it.”

So, I threw together a WordPress website, plugged with WooCommerce, plugged in. Found myself a drop-shipper. Now, for anyone who doesn’t know what a drop-shipper is, you basically set up a website and you can sell products on it and there will be someone else who fulfils the orders, known as a drop-shipper, who will do it at a wholesale cost, and they supply everything to the customer and I keep the profit.

Then, we started to hit some problems. Payment for order 1289 was reversed because of a buyer complaint. This particular guy had bought five lots of the 10 mill Hangsen E-liquids. Now, the drop-shipper basically said, “We don’t have Hangsen Flavorless left in stock,” so they sent Jax instead. But, that’s all good and well, he sent something else out to the customer. He didn’t ask the customer, he just took it upon himself to send the stuff out. What we done, was then had the customer reversing payments, saying that they didn’t get what they wanted and all that kind of stuff. Now, it is hard enough with e-cigs and vape and all that kind of stuff, because you could only take payment through PayPal. You couldn’t do any paid search and you couldn’t do any paid social. I’m sure many of you will know if you take payments through PayPal, the clients can reverse payments quite easily, and that can prove to be a bit of a problem.

So do your research, because I didn’t do any research and I found out that people could reverse payments. My drop-shipper was just sending out stuff willy-nilly and the money was just getting taken right back out of my hands. So it wasn’t a sustainable model and I failed miserably because I hadn’t done any research, hadn’t looked at the pros and the cons of the business, and there was more cons than pros. As a result, I had to end up throwing it all in the bin. But, what people don’t realize is I probably spent six to nine months ranking that website for everything I could and it didn’t work. So thrown in the bin, nine months’ worth of my time and effort gone.

Now, I do have successful E-commerce businesses online who do drop-shipping. That’s one there for the 3rd of March to the 3rd of April, 2019. You can see the revenue in the bottom right-hand side. That’s a nice revenue, obviously, I don’t get to keep it all, there’s a lot of costs and stuff like that in that particular industry. So that’s the overall turnover, it’s not what the products cost. I’ve got drop-shipper fees, everything else to pay for. But, it is a good successful business model, so you can do drop-shipping successfully, but make sure you do your research.

You can buy and sell businesses online as well if you do not want to start from scratch. You can buy any type of website out there, whether that’s Amazon Affiliate, a drop-shipping website, a SaaS tool, or whatever it may be, you can buy them on empireflippers.com and various other websites. Some of the websites sell for millions of pounds. There’s other websites. this particular website that I’m showing you, list price is 1.160 million, and that’s a 38 times multiple of its monthly profit. Now, in order to see that, you can place a deposit and check the URL, check the proof of earnings and traffic, and all that kind of stuff. So you can do that on Empire Flippers. And it’s a fully refundable deposit.

They do take 15% for their fee and advertising and everything. But, the multiplier for a private sale is normally a lot less, which is 20% to 25% times the monthly revenue. The last website I showed you on Empire Flippers had a 37 or a 38 times multiplier. So there are various options. Empire Flippers is a great option. There are credible websites, they’re all researched, checked out and everything else, and well worth the 15% fee. However, if you want to start at the real bottom end of the scale, you can go onto Facebook Groups like the SEO Marketplace, where you’ve got guys selling websites for 850 quid, and it only makes $34 a month, but there’s probably not enough content, not enough links on there. So there are great opportunities on there for websites from a couple of hundred pounds to a couple of thousand pounds. Anything above that, you want to go to Empire Flippers or any of these other marketplaces, which are well experienced in selling businesses online.

Now, I’ve bought a wee website, a golf website, which is golfgearhub.com. Nice, plain, simple website promoting golf products. Very, very simple. It had a lot of articles on it already that I didn’t provide. There was one mistake in this particular business. So I bought the Amazon Affiliate website because I kept hearing everyone saying that Amazon was amazing and you could make some real good money on there. So I dived in, didn’t really do any research again.

You’ll see there, on the Amazon website, it’s basically got links to the products with my Amazon Affiliate link in there, which seems to be nice and easy. You can see the kind of URL search string there, which has greatgolfsite-20 in it. That’s quite easy to do. However, when you’re getting links from Amazon, you get three options. You get html, standard link, and short link.

The guy I bought the website from actually used short links, which was something similar to what you can see on this screen, which is fine for him. The link still end up going to his affiliate link.

But, when I’m going on to things like beta search and replace, they change over all the affiliate links quite easily and quite quickly. I can’t do it. So I had to manually go through the whole website changing every link on the website, including all the tables, all the pictures, and every other link on their website, which was a tedious job. So when you’re buying an Amazon Affiliate website, make sure the person’s not used an Amazon URL short, because that was a big pain in the ass for me, and took me a lot of time and effort to do it. I could’ve put that out to a V or someone in the office, but I wanted to feel the pain myself and understand how the full website worked, and the whole concept worked. So it was painful for me.

But, I bought the website, and you can see it’s grown over the last year. It ranks for over 7,600 keywords. It gets decent traffic. Out of the searches and keywords that it ranks for, over a thousand of them on page one. So that’s what’s driving in traffic. Obviously, that traffic can still be a lot better, the website can still make a lot more money, and it doesn’t make great money. The website’s technically sound, obviously, it’s got a good site score, GTmetrix I could be adding. Put some cash into improve that.

Done site audits and the likes of rushing stuff like that, and eliminated again, so it’s got a good foundation, the website. Certain things there that I could be tweaking up, and it’s something I will be tweaking up as we go.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
SEO Content Template & SEO Writing Assistant Tutorial

SEMRush SEO Content Template & SEO Writing Assistant Tutorial - YouTube

I’m just going over the webinar that I’ve done recently, which was on both SEO content template and the SEO writing assistant, which I have done with Fabrizio Balladini. I’m just going to go over my part of the webinar again, just so that you can understand fully how the tool works, and what it actually does.

First thing’s first, where do you find that tool? As always, with SEMrush, in the top left-hand corner, you’ve got All Tools, and then you can break that down into Content Marketing Kit. And once you break that down, you’ll be able to see the SEO Content Template and the SEO Writing Assistant are both here. I’m just going to click on the SEO Content Template, and you can see exactly what the tool does and how it works.

The first thing it tells you what the tool does. “We analyze your rivals’ content and give you ideas to writing winning optimized content.” You enter the keywords you want to target. SEMrush will analyze the content on the top 10 ranking pages, and it will give you recommendations on how to create SEO-friendly content. So it’s not something that’s super hard to do.

Now, here you can enter your target keywords. And here, you can select the correct database. So make sure if you’re in the UK and whatever else, then you select all the correct options, or change them to suit yourself.

I’ve already got a pre-existing template here, where I’ve just gone for the keyword, SEO Glasgow because that’s where I’m based and stuff like that.

It will give you recommendations, which this big green button you can see below which will allow you to export them to a document if you wanted to export those to show to a client.

The analysis is based on the top 10 rivals, which lists all the top 10 rivals there. And basically what SEMrush does is give you key recommendations. So it’s given me semantically related keywords, so we’ve got SEO company, SEO consultants, Glasgow-based SEO services, all that kind of stuff.

It’s also given me a place to try and acquire backlinks from as well. So you’ve got here your number of different well-known websites such as Screaming Frog, Backlinko, Bruce Clay etc. and there are some other websites in there as well, which I’m assuming that the top 10 rivals have got links from as well, which is why SEMrush is telling me to potentially get those links too.

Average readability score of the top 10 URLs is 54. And the recommended text length is 558 words. Now, these are kind of just guides. Now there’s no certain guideline you have to have  a specific amount of keywords, a specific amount of words to rank well, but this is all just based on what the competition’s got and it’s great to use as a guide.

It’s also got some basic recommendations here as well, so it’s telling me to add at least one of my target keywords to the title tag. Don’t use each target keyword more than one time, and optimal title tag length, 55 characters. Meta description, 160 characters. It’s also telling me to use the keyword in the header tag, and within the text at least one time as well.

Lots of people on the webinar are going to say, “How many times do you need to have the keyword within a bit of content?” You want to write your content so that it looks good for the customers, but you also have to add keywords with a bit of common sense there as well. You can’t expect Google to just assume what the keyword’s going to be. You have to show it what the keyword’s going to be, and then you use other semantically related keywords as well.

They’ve also got this part here, Real-Time Content Check. And this is where it’s going to check the content on my SEO Glasgow page. Now, I don’t actually have an SEO Glasgow page, it’s my home page, I don’t really do client work, so it’s not something I focus on in a huge way. But it’s given me a low score, 3.8 out of 10, which I’d fully expect because my targeting on that page is not what I want it to be. Readability it’s given me 54, and the target’s 53.9, so I’m probably quite good in terms of the readability score.

Your score definitions are here, very difficult to read if it’s a college graduate stuff. Understood by university graduates, it’s a lot of terminology relating to that kind of level of education. You probably want something in the middle here. Fairly easy to read or whatever. Mine’s is apparently fairly difficult to read. Probably because I’m talking about SEO and I’m using words that general people might not want to understand. But that is the readability score, again just a guide. I’ve only used 407 words on that page. Don’t really target the keywords. I’ve not got any kind of recommended keywords in there.

It’s telling me the tone of voice is fairly formal and stuff like that as well, so that is what the Real Time Content Audit is, it gives you a score and it gives you a readability score and how many words are in there, and various other things.

You can also set a writing task here as well. You can also create a Google document, as long as you’ve got the add-on and everything installed, and you can create a writing task, and make sure that you’re writing some SEO-friendly content which we’ll go onto in a minute.

That is what the SEO Content Template is in a nutshell. There’s no other major special tricks or anything that it does. It just gives you a good overall comparison compared to the other competitors in terms of recommended keywords, semantically related keywords, readability, the volume of words on a page and stuff like that. So it’s giving you good basics there.

On the top right hand side here, if you feel that there’s anything else that this tool can do, you can send feedback into SEMrush if you feel it could do this, that or the next thing. So that is what the SEO Content Template does. It does go hand-in-hand with the SEO Writing Assistant.

You’ve got two options for the SEO Writing Assistant, and it basically is a tool that allows you to follow the best recommendations. You can get an add-on for Google Documents or you can get an add-on for WordPress, whatever suits you.

My recent template, I’m just going to go in here and check, I can send that to Google Docs, and I’ve got the add-on already installed.

Now basically what can happen here, is I can open the Google Document just by pressing the button. I can copy and paste the content in here.

Then I can click on the add-ons button here. And it’s going to give me the SEO Writing Assistant, and I’m going to click Show. It’s going to give me this option on the right-hand side, which it’s going to tell me that the overall score of this particular piece of content on the Google Document.

As you can see it’s showing the same information as the tool within SEMRush. Meaning you’ve always got access to it throughout any content you write.

It’s given me recommendations just as the SEO Content Template does, but you can use Google Docs, or you can get the WordPress plugin. So it’s quite a cool feature to have.

On the right-hand side here as well, we’ve got plagiarism, so check your text for plagiarized content, and you do have to log into your SEMrush account to check that out, which I’m going to do. Improve. So as you can see it’s given me a check there just now. Just takes a second to check, it shouldn’t be too long given that it’s not a huge amount of content.

So if you’re outsourcing your content to someone, they give you it on a Google Doc, then you can go in here and use the SEO Writing Assistant, or get them to use the SEO Writing Assistant, and they can do all of these checks themselves, before it comes to you for adding to a website. So that’s what the plagiarism checker does. It’s taking a bit of time there to load, but the SEO Writing Assistant basically is a guide as to what you can or what you should be writing. Now, there’s a lot of other things we can talk about in terms of Writing Assistant, and a lot of other ways that you can use the tool to benefit yourself.

A lot of these content tools then go hand-in-hand with topic research and stuff like that as well, so you’ll use the Topic Research and all the SEMrush tools do kind of work hand-in-hand as well, but in terms of this tutorial, that is what the SEO Content Template is, and that’s what the SEO Writing Assistant is, and you can get the add-on. Just click on the blue buttons here, get the add-on for Google Docs or get the add-on for WordPress, and you can download it. It’s very easy to do, very easy to install.

So that is the tools in a nutshell, and hopefully, that gives you an overview of how to use them. If you’ve got any questions, do give get in touch with SEMrush or myself and we’ll be more than happy to talk you through anything that you’re struggling with.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

SEMRush Organic Research Tool Tutorial - YouTube

Hi guys, so just a quick overview of the Organic Research tool on SEMrush. Recently done a webinar with Aleyda Solis which went well. You can see the full webinar at the bottom of this page, but this is just a quick recap on how the tool works, what it does and everything else that you can do with it.

So first of all, where do you find the Organic Research tool? When you log into SEMrush you’ve got your Dashboard over on the left-hand side and if you click on Domain Analytics you’ll see the second one down is the Organic Research tool.

If you click the Organic Research button it will open up a nice dashboard like this and you’ll be able to see here exactly what the tool does. So you can explore your rivals’ keyword rankings on desktop and mobile, view their landing pages displayed in the SERPs, see how much traffic a search term is bringing organically, find new organic competitors and observe domain position changes. So quite a cool tool. It saves you doing a lot of manual grunt work, which is I’m sure something that all of us want to try and avoid.

First things first you select the right database, in my case it’s going to be the U.K. version. I’m just going to put in my own domain name for test purposes and then you press this green search button that will show the graph dashboard and everything else.

I’m going to talk you through some of the stuff here, so if you want to change the database you can select the option here. Device, whether it’s desktop or mobile, you can also select that there. You can look in January, February, Merch and various other dates there. If you want to go back to historical data and if you want to change the currency to Dollars for your average cost per clicking stuff like that then you have a look at that.

This is just the brief overview where you can see everything, as you can see my website started in 2016 and this graph will show you all of the progress over the years. Not a huge amount of progress. I don’t do a huge amount of blogging, it’s more of a reference point.

It does show you the kind of top organic keywords. SEMrush they do a lot of webinars and do a lot of tutorials, so I’m position 1 for that particular search term which gets 18000 searches a month and so on. You can scroll all the way down there. You’ll be able to see the different volumes, which is hugely important. And obviously the percentage of sales traffic that those particular keywords bring in.

You can click on ‘View all organic keywords’ and you’ll be able to see all of that data. You can also see the kind of SERP Features. You’ve got local packed stuff, knowledge graphs, answers, news and so on. You can see everything that your URL has got based on those SERP Features. You can also see the top pages, how many keywords the particular pages rank for and things like that as well which is quite cool and you can also see top subdomains and stuff like that as well. That’s just the other version of my website, the non-www version of my website.

But for example, say we had a test.craigcampbellseo it’s quite good to see here whether that’s been indexed or not and if keywords are pulling up. It just gives you a quick chance to go in and make sure that any subdomain names not due to be indexed by Google are not actually getting picked up, so quite a cool little bit there to look at for top subdomains. Main organic competitors, you can see all your main organic competitors based in keywords and stuff like that as well.

So again, quite a cool feature, but I’m not going to go into any more detail on the overview because when we scroll across on these tabs here it drills down into all of that data.

Positions are the next tab and it will show you your organic search positions which in this case is 586. Now there is a bunch of filters here where you can actually just look at your top ten positions which I’ve got 52 of them. You can search by volume and you can use other advanced filters as well or filter by keywords. At the moment I’m not going to have any filters on. This gives you a kind of overview of all the keywords and stuff like that, that’s on there.

Craig Campbell:

Now over on the right-hand side, you can manage the columns. If you don’t want to see say the traffic percentages or the cost per click or the costs or competitive density or the results, you can eliminate all of these by unticking these boxes. You can also use on the right-hand side here, there’s a little icon you can drag and drop if you want to see traffic first for example. That’s quite a cool feature.

You can also export this data over here on the right-hand side if you wanted to give all of that data to a client if you were showing them anything there. Up at the top right-hand side you have the PDF button where you can actually export as a PDF. So just bear that in mind if you’re wanting to use that kind of stuff to show clients what you’re up to or any good information or whatever it may be.

Normally what you have down here is all the position changes and the difference in the positions or somethings were up two or three positions. It will tell you that. At the moment it seems we have no data to show. I’m not sure why that is, but again, you can manage the columns, you can export the data, and you can also export it as a PDF if you wanted to show people the position changes as a result of your work.

Next up is Competitors Again, you can export as a PDF, export the data or you can actually just drill down into the competitors’ data as well. But you’ve also got this Competitive Positioning Map which shows you a nice little graph of where you are compared to your competition, and as I say, you can then further drill down into the common keywords and various other things they’re working with you and your competition.

I don’t want to delve too much into that. Just want to stay focused on the Organic Research tool. Pages, it will show you all your pages and again, you can export this as a pdf here. You do have advanced filters and you can filter by URL. But what is quite cool is you can see the traffic that for example my homepage gets, the number of keywords that it ranks for and the backlinks that particular page has got as well.

Sadly I was made to face the odds by someone who decided to ram everything at my homepage which is fine. You know, just that stuff but that’s why that’s showing that amount of backlinks.

But keep on top of that if you ever do come up against that, but you’ll be able to see some of the other pages. I’ve just got a couple of backlinks here and there and that’s what you would expect to have throughout your website. But it does show your top performing pages based on keywords these pages rank for and stuff like that, so you want to make sure you keep on top of that.

Subdomains, as I say, you want to make sure that your subdomain names are not being indexed. So for example, if you’ve got a test website or other parts of your website that you may be used for something else, you don’t want that stuff indexed or maybe you do. If you do then fair play. You can look at the traffic and stuff like that that it’s ranking for, but for me in most cases, I think people have test websites and stuff like that which they will build on subdomain names and this is a good place where you can actually see if that’s happening to you.

In general, that is the Organic Research tool. As I say you can use it for a lot of things. You can delve further down into the data. And as I say you can then delve down into using other tools. So for example, if you go into common keywords between myself and Jump Online, it brings you up into the Keyword Gap tool and we can see where the gap is and if there are any opportunities that Jump Online are ranking for that I’m not.

So it does migrate into other tools, the Organic Research tool is something I use on a regular basis and it’s just good, personally speaking, to be able to see your position jumps etc it’s perfect. That’s one of my favourite features, the position changes. So that is something I would highly recommend that you use.

As I say, data is key to this whole game and it’s just another great feature by SEMrush. Just making the job easier, not having to do all the manual work. If you have any questions, don’t hesitate to get in touch.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Niche Affiliate Empires Meetup Liverpool, SEO Meetup in Liverpool - YouTube

SEO Meetup Liverpool

Hi guys. So I was asked by Gareth Daine to speak at the niche affiliate empires meetup in February and my talk was about affiliate marketing. So, rather than just give you slides because it doesn’t explain everything in full detail, I’ve decided to do a video on the talk that we had there so you can fully understand the meetup and the information given.

Sadly, I was only asked to speak with less than 24 hours before the event, so the slides were rushed to get them together for the speech the following night. The talk was about affiliate marketing in my Amazon journey, and some of the other stuff that I’ve dealt with along the way on my journey with affiliate marketing.

A bit about myself if you don’t know who I am. My name’s Craig Campbell. I’m a UK based SEO consultant. I do SEO training, affiliate marketing, and I do have a small agency that still does a handful of clients that we have dealt with for a long period of time. You may also have seen me on SEMRush webinars, SEO conferences such as Search Leeds, Brighton SEO, Chiang Mai SEO conference.

My Journey with Affiliate Marketing

So, with affiliate marketing where do I start? The first thing I ever did was start with private affiliates. That’s different from Amazon and various other affiliate marketing opportunities that are out there, so what I was doing was dealing with private companies who sell tools and stuff like that and I get a specific percentage of every sale that I drive through my affiliate link.

An example of a private affiliate would be SEMRush. They have an affiliate program which is on the domain name www.berush.com and you can get 40% recurring commission on an ongoing monthly basis for anyone you get to sign up to SEMRush and because I do training and because I’ve got a blog and stuff like that, it’s quite easy for me to get people onto SEMRush and get them to buy into the tool. It is a great tool, it’s not a sales pitch and it’s something that I find quite easy to sell. So, it’s something I’ve done for a while now and that is an example of a private affiliate marketing program.

There are various other tools out there as well. They don’t always pay as much as SEMRush do even although SEMRush is 40% recurring. Ninja Outreach, for example, is offering 20% monthly recurring for every customer you refer at the moment which again still isn’t that bad, still a good percentage and the fact that it’s recurring and you’re dealing with other markets, well, I’m dealing with other marketing people, it’s quite an easy sell. So, that’s another example of a private affiliate.

Selling Digital Affiliate Courses

There are other guys out there where they authority hacker here, you can enrol as an affiliate and you can get a fairly decent commission on selling the authority hacker of various other training courses and stuff like that that’s out there. So there are SaaS tool providers, there are training courses and there are loads of various options for a digital marketing expert to make money through affiliate marketing.

I speak at a lot of events, I’ve got a big mailing list, I do a lot of networking and I do a lot of meetups. So, you might go, “What is networking or meetups or speaking at events got to do with anything?” Obviously it buys trust when you speak at certain events as long as you come across well and obviously when you start to get trust you will then get people listening to what you’ve got to say and if you say that Ninja Outreach is the best outreach tool to use then people will hopefully follow that and it turns into sales.

Obviously, a mailing list still works very well to this day and a lot of people think email marketing’s old hat with GDPR and everything else, the general consensus is it may be not as effective as it once was. Certainly, that’s what I pick up from speaking to there people. It still works very well for me and it makes a lot of money and that’s what we’re all here for at the end of the day.

Other Affiliate Marketing Opportunities

You can also go to websites like booking.com who have an affiliate program. They’ve got loads of hotels, properties on there and you can set up a website and earn unlimited earnings depending on how good your SEO marketing strategy really is.

Buy Affiliate Sites via Empire Flippers

You can also look at a website like Empire Flippers which I’ve got a screenshot of there. Now, you can look at websites to buy on there. Now the reason I’m showing websites to buy is it’s an option that I looked at. So, on my affiliate journey, I wanted to try out some stuff and I wanted to see what was out there and what the costs were and obviously you can look at websites that are doing it, AdSense, Affiliate, Amazon Associates, Amazon FPA, eCommerce, Saas, Info Products and all that kind of stuff, so there’s a lot of stuff on there.

Now you can start your affiliate marketing journey from scratch. I personally, when I was getting into trying out Amazon, I wanted to buy something that was kind of halfway there, someone had done a lot of the grunt work and yeah, I didn’t want to start from scratch because it’s a hard old game.

So, you have a problem. You hate your client. Whose fault is it? It’s your fault. You’re not utilizing your skills to the best of your ability and at one point in my career I had a good client, it wasn’t a client I hated and he said to me, “Craig, you’re doing a really good job for me, you’re making me lots of money but why are you not selling products or something out there that doesn’t rely on me having to … you know, you having to chase me up for an invoice and all that kind of stuff” and having to report to him and jump through hoops.

So getting away from client work

So, whose fault was that? That was my fault. So, one of the biggest mistakes that I did after having that conversation was, I’m an impulsive guy anyway and what I’d done was jumped into a website called vapourinfusion.co.uk. It was an E-Cig business and what I’d done, I’m a non-smoker. I’d done some research so I’d jumped into SENRush checked out a search for vape, E-Cigs, all that kind of stuff and it was hundreds of thousands per month and I thought, “oh, that’s easy. I’ll be able to rank that well and I want a snip of the action.”

Never gave it another thought. So what I did was jumped onto WordPress, got Woo Commerce, got the products, whacked a website together, I found a drop shipper. What a drop shipper does is, someone buys from my website, we get it at cost price from the drop shipper and the drop shipper ships the E-Cigs in that instance and we keep the profit. So basically, if someone was to buy an E-Cig at 20, you know, the E-Cig package at 20 pounds, we’d probably get billed 12 or something. He ships it and we pay the 12 pounds and keep the 8 pounds and obviously you would need good volume to make some decent money there.

Affiliate Marketing Mistakes

One of the biggest mistakes we had there was we had buyer complaints. We had no control over the product. Now, we could fully control the SEO and the website and everything else but if that drop shipper doesn’t fulfil the orders properly, we were then having clients who are complaining and reversing payment and all that kind of stuff which was a problem.

You can also see here, we had an order there and it was for Hangsen E-Liquids and it wasn’t for a huge amount of money, you can see where the costs of it were very cheap. So, we were looking at decent volume here, seamless process to get this off and running and what we had is the drop shipper who agreed for us to pay her invoice every Friday. This guy would sit there and request payment for every order, so it was becoming a bit of a hassle with the drop shipper and the drop shipper was also on that order I showed you previously from Scott Patterson who ordered Hangsen. They just sent out Jacks instead which was another flavour that the client didn’t ask for, so the guy just took it upon himself to send out the Jacks and will charge us for Hangsen instead but the client wanted Jacks and that was all there was to it.

Payment Problems in the Vape Niche

There were other problems where we could only take payment via PayPal because of the government and banks and all that kind of stuff don’t really want to be dealing with nicotine or anything like that. You also can’t do any paid search or any paid social in the E-Cigs industry or you certainly couldn’t at that point. I’m not sure if the rules have changed or opened up any since then. It was a few years ago.

What I didn’t do was do my research properly and that had a massive impact on the business. I’d just seen the search volume, threw a website together, never gave anything else a second thought. I was confident enough in my own ability to get traffic to the website and get sales, which I’d done, but then it failed when the drop shipper, they payment problems and all the kind of legal other stuff, it made it an industry that just did … the heart wasn’t in it for me. There were too many restrictions but because I dive in two feet first, I made a hell of a mistake and didn’t do the research properly.

So, what I would say to anyone going into any affiliate, whether it’s drop shipping, anything else, do your research properly. It’s really, really important. Understand everything. Check it all out. Test things. Do proper research.

I basically had to throw that business in the bin. It was rubbish and it was a learning curve that cost me a few quid and yeah, I put it down to experience. I do have other … I wasn’t a complete novice. I do have websites there over the course of a month, pull in over 100,000 in revenue. There’s another one there 174,000 in revenue over the last month. So, I do have experience but that was a good drop shipper that I’ve dealt with for years and maybe I fell lucky, so do your research as I say.

But you can buy and sell quality businesses online and Empire Flippers is something that I wanted to try out because I want to continually build up affiliate marketing businesses for myself and get good money for the skills that I’ve got to try and eradicate all the hassle and humans and everything else that causes problems in between.

Type of sites that Empire Flippers sell?

So, Empire Flippers, you can look at domain brokers and various other options to buy websites. Now, you can go on here and there are websites that make 30,000 a month that Empire Flippers will sell for $1.1 million and so on, but they also do have websites at the lower end of the scale as well but I’m going to use this one as an example.

It’s a photography Amazon Associates info product and it gets $37,000 a month and $30,000 of that is profit. The list price of that is $1.1 million and the multiplier is 38 times. So, some of these websites sold on Empire Flippers can go for anything between 20 and 40 times their net profit. That’s how they kind of work out the figures.

In order to be able to see that website, what you can do is make a fully refundable deposit, so you’re not going to be looking at a website that is not making that kind of money, so they ask you to make a deposit which is fully refundable. You get access to the URL, detailing proof of earnings and all that kind of stuff and you can ask questions and all that to the owner.

So, Empire Flippers is a great option for anyone who is looking to potentially buy or sell websites. They have 15% for their fees and advertising and that’s something, they do extensive research on that as well and do a lot of stuff, so a lot of people go, “I don’t want to use Empire Flippers. They’ve got a 15% fee on there.” In the grand scheme of things, it’s not a big fee and they’re doing all the donkey work for you, eliminating all the crappy websites and then listing premium websites on their websites. So, it’s something that you can do.

Private Groups to Purchase Affiliate Sites

You can also go to guys on Facebook and stuff like that and there are guys on there selling websites, this example 850 pound for a website that earns $34. It’s not a great website. There are loads of websites for sale on here. You can go on to a group BHC PBN Marketplace and marketplace and there are guys selling websites and all that kind of stuff on there and it’s something you can have a look at.

I bought a golf website that had some good content and stuff like that on it. This was my first dive into affiliate marketing on the Amazon site and the website looks plain, clean, tidy, it does its job. It’s got all sorts of links, it ranks really well and it’s all kind of just golf clubs and stuff like that as well. So, it’s got a lot, well not a lot, but it’s got a fair amount of blog posts and stuff on there.

First Mistake

Now, one big mistake I did when I was buying this website was the chap that I bought it from, he wasn’t experienced, well he’s a web developer and had experience and a very nice guy but he used Amazon URL shorteners on all of the products. So when I bought this website, I couldn’t just go into better search and replace and replace his affiliate URL with my URL, I had to manually go into everything including all the tables and everything else on the website which was a massive mistake. Well, it wasn’t a massive mistake but it took me a lot of time and effort to get all my affiliate stuff on to that particular website.

So, do look out for little small things like that that may give you a big, big task. That was one wee thing but it’s … Amazon. I hadn’t dabbled in it before. Heard good and bad things. I know the affiliates are quite small but I signed up, got the website and went in there, changed all my URLs and that’s it. You can get your link on Amazon. You can use the standard link or you can get a short link. Always use the standard link especially if you’re going to sell it onto someone else. Save them that job of having to do what I had to do. That is an example of a URL shortener there which is no good and that’s the one I had a problem with. So just be wary of that in case any of you go in blindly because it was a real pain going through that and having to do it all manually.

Typically, as I said, you can use better search and replace and you could search for a particular, you know, the last guy’s affiliate URL and replace it with mine but it didn’t work. But the website, as you can see on AH Refs, it gets 4,500 hits a month at the moment, something that has scaled up over the last 12 months and it ranks for 7,602 keywords at present as well. So, the website’s going nicely, it’s getting decent traffic. It ranks on page one for a lot of different search terms, I believe it’s over 1000 and some of these search terms do get decent volume.

So, I’m quite happy with the progress that’s on there, yeah, 1,088 keywords over in the US that rank well forward on page one. The website loads really fast. I could obviously fix the leverage browser cache but the website loads fast, it’s technically sound, it does really well. It’s not got any real errors, it’s got a couple of warnings as you always do with SEMRush but in general, the website was in very good health and overall, what I wanted to do was inherit a website that was set up properly, reasonably fast, had a bit of content and was earning some money.

Amazon Affiliate Fees

The only downside to this is Amazon’s fees and I’m not an Amazon expert, as I said, but the standard program fee rates are in front of you just now and they’re not great, to be honest. The percentages are very, very low and that’s something that I find quite difficult. Last month, it earned $404 per month, that was for January to February and at that time of year, buying golf products is really, really quiet. At certain points throughout the year, the website did make over $1,000 a month and that’s something I obviously want to scale up and improve on because it is not a huge amount of work to maintain that.

But when I go out and buy links, say I went a bought myself 10 links from a website. It’s going to cost me the best part of 1,000 pounds. You can buy them from moneyhat.co.uk, you can buy them from Done for You Links, you can buy them from all over the place, and if I’m buying 10 links, which isn’t an outrageous amount of links to buy and I’m spending $1,000 on it but my website’s only making me $400, I would go bankrupt very, very quickly. So Amazon, you would need a sheer volume of websites to make that work for you and people can make it work very, very successfully but you’re really going to have to look at something like onlinejobs.ph to get links at the cost where you could actually still make any kind of profit out there.

Scaling up and outsourcing the work

You can also use People Per Hour and stuff like that to get people to do bits of the work, get bits of content, stuff like that and People Per Hour is a place that I do get some of my blog posts done. I’m not a golf enthusiast at all, so I need someone that can write about golf and getting someone on People Per Hour’s quite easy. So, that’s a place where you can get content. Same as UPWork, but what I want to say is, I don’t personally feel that Amazon’s going to be good for me and what my plan is, is to potentially monetize the website in other ways.

Monetising my Amazon Affiliate Site

Now, I can use the website that I’ve got and drive the traffic to a private affiliate who can fulfil the orders and probably get 15% – 20%, which is a lot better than the 5% that Amazon are paying me or I can flip everything over to Ali Express and make money that way.

So either way, I’m going to make a lot more money with that Amazon website and potentially the resale value would be far higher and I would make a hell of a lot more money than I paid for the website. So that is just an option I’ve got but I don’t want to totally dismiss Amazon. They’ve got guys on here like gearhungry.com. If you look at this website, this website’s got a serious amount of referring domain names. It gets 805,000 hits a month and I believe these guys have got multiple websites like this, so Amazon can be very lucrative if you do throw enough time and effort and money at it, it will eventually come good.

But as I said, I’m probably going to monetize mine using Ali Express or a private affiliate or Ali Drop Ship. I’m going to do something because using the Amazon Affiliate percentages isn’t going to work that well for me given the costs are more than the revenue, so although I can throw money at it and time and effort and all that kind of stuff to get better rankings and stuff like that, how I’m going to monetize it’s a bit of a problem just because of the Amazon commission.

That’s a wee mistake that I’ve learned along the way with affiliate marketing but I could go back, make the website more profitable and then go and sell it on Empire Flippers again at a much higher fee.

So, that was my talk from Liverpool. It was just a few pain points, a few things that I’ve done along the Amazon way and a few of the issues ive had, as I say, more importantly, the mistakes I’ve made along the way by diving in headfirst or not looking at things properly and even just diving into Amazon thinking I can do but it doesnt always work out that way, you need to do research.

Hopefully, you enjoyed the slides. I think the people in Liverpool certainly did and hopefully, you guys can come along to one of the other meetups in the future because there’s always good information at these things so get yourself along.

Read Full Article

Read for later

Articles marked as Favorite are saved for later viewing.
close
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview