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Our IP technology guru, Jon-James Kirtland, has seventeen years’ experience in the IP industry. Leading the redevelopment of key technology solutions such as Forecast, Jon-James has been at the forefront of innovation driven technology and holds a unique perspective on the role of trademark departments in the future of IP management.

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This article originally appeared in Trademark Lawyer on May 1, 2017

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More than 10,000 global attendees will be heading to Seattle, Washington for INTA 2018 and we will be there too! Come and say hello to the team, we’ll be on booth #239, demonstrating the power of The IP Platform bringing together the technology, services and tools connecting the IP industry.

Outside of the exhibition hall, some of our IP gurus will be moderating INTA Table Topics. Table Topics are a great networking opportunity to discuss topics of interest over lunch or breakfast with a small group of like-minded professionals. Come prepared to join in on the conversation and share your thoughts.

Sunday, 20 May. Our IP product guru Jon-James Kirtland will moderate ‘What does technology enable your trademark department to do? What should you be deploying it for?’. Replicating a focus group environment, participants will have the chance to debate what is possible with technology, and what still requires human input. Get a head start by reading Jon-James’s thoughts on combating today’s international filings challenges with technology.

Monday 21 May. Our Trademark Protection expert Dawn Logan Keeffe moderates ‘A masterclass in renewals for trademark attorneys’. Trademark professionals understand renewals are often seen as the sole responsibility of administrators and paralegals, but Dawn will reveal how attorneys and administrators/paralegals should work closely together over a trademark’s lifespan. Dawn has worked in the IP industry for more than fifteen years and is an expert in IP protection, with a focus on utilising trademark portfolio maintenance and management. You can learn more about Dawn’s IP career and journey in her blog: A sit down with Dawn Logan Keeffe

Wednesday 23 May. Known by almost everyone at INTA(!), Jayne Durden – our VP of Solutions Marketing and Strategy – will be moderating on ‘Mergers and acquisitions: the top five do’s and don’ts’ – helping trademark professionals navigate the complicated landscape of merging companies. Find out more on how to manage deals worth billions of dollars with the results often dictating the long term fortunes of companies. Also on Wednesday, Jayne will moderate Managing Trademarks Clutter in a Busy ‘Internet of Things’ World, exploring the key challenges of trademark clutter, and discussing potential solutions. Jayne recently contributed a Trademark Lawyer article on empowering trademark teams for global brand protection.

You can also meet Jayne at our booth to discuss the results of our comprehensive survey – uncovering the IP lawyer of the future. Conducted in collaboration with Managing IP and leading market research company B2B International, the survey findings offer a clear insight into the legal challenges IP professionals face in a fast-paced, ever-evolving IP-led economy.

Make sure to stop by booth #239 for your free copy of the survey. We hope to see you there.

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A World Trademark Review study found that 81 per cent of the 1000 most common words in the English language are registered single-word trademarks. This is good news for those businesses who will benefit from the goodwill associated with brand recognition and visibility. But, with many trademarks too broad and forgettable, it can be challenging to identify a new brand that will differentiate from competitors and build a trusted brand name.

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A report from legal consultant Altman Weil Inc. found 2017 was a record-breaking year for U.S. law firm mergers. Mergers have been on the rise since 2010, with 102 confirmed mergers last year alone. The year’s biggest combination was Womble Carlyle Sandridge & Rice LLP’s deal with British firm Bond Dickinson LLP, creating a transatlantic firm of 1000 attorneys.

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From 2013-2015 Professor Colleen Chien served in the Obama White House as a Senior Advisor, Intellectual Property and Innovation, working on a broad range of patent, copyright, technology transfer, open innovation, educational innovation, and other issues.

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Yesterday was World IP Day. This annual event is organised by the World IP Organisation (WIPO) to celebrate the role that intellectual property plays in encouraging innovation and creativity.

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2018’s World Intellectual Property Day will celebrate the ingenuity and creativity of women innovators. The celebration comes at a time when the total number of female inventors filing international patent applications has tripled year-on-year, according to the most recent figures from the World Intellectual Property Organisation (WIPO).

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While patenting prevents copying of innovations, applying for a patent results in other businesses knowing more about the inner working of the IP. Industries that put a larger emphasis on confidentiality instead turn to trade secrets to protect innovation.

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Lila Milford is a National Account Manager at CPA Global. Having joined the company in 2015, Lila has since developed a deep understanding of IP management and the power of ideas. In her own words, Lila talks us through her IP journey, from Santa Clara University School of Law to IP professional.

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