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Differentiation is the name of the game in today’s retail loyalty world. If your loyalty program is a run-of-the-mill offering that ..read more
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Did you know that 70% of consumers agree that their loyalty is more difficult for a retailer to maintain than ever before? Traditional ..read more
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I think it’s always interesting to share personal anecdotes to illustrate key loyalty messages we believe in. That is my prelude to a ..read more
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Prime Day is all about Amazon, but it’s also not. While this year the two-day shopping event was one of the biggest in company history, ..read more
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As retailers rethink their respective loyalty programs, consumers are enjoying seemingly endless retail options. This point alone makes ..read more
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My entire professional career has been focused on writing. After nearly 20 years at two daily newspapers, seven years at B2B publication ..read more
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Everything is available and transparent to consumers today.  In the Age of the Customer, no one needs to go far to find the best ..read more
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Many people still view “loyalty” to a brand as merely a program. But loyalty is so much more than that. Having a great loyalty program ..read more
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There’s no doubt that loyalty is harder than ever. With so many buying options out there, it’s hard to build deep relationships with ..read more
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Chances are you have some affinity towards specific retailers, right? You might have a favorite grocery store or pet store or ..read more

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