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As this is being written the day after Anthony Bourdain died, it might be appropriate to start with a kitchen metaphor. If you’ve ever had a chance to see how a professional kitchen operates (and in this age of Gordon Ramsey and Padma Lakshmi, everyone knows how a kitchen works even if they’ve never peeled […]
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We talk TA, sourcing, blogging, #SOSUUK, his new book and much more. I think I also freak him out a little, with my fanboy ways and my talk of Kathy Bates in Misery. The video version of this interview can be accessed via our YouTube channel at https://youtu.be/krOGWQ9tK5k
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Recruitment of the future. What does it mean? As recruitment is always in motion and continuously subject to change, being a recruiter is so much more than finding the right candidate for a vacancy. These days, a vacancy is approached from a strategic perspective, using multiple skills to attract the right candidate. Based on this […]
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There is no holy grail in recruitment marketing. Successful job advertising requires a tailored multichannel approach to support the full candidate journey and to turn passive candidates into applicants. Read on to learn how.
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Come and have a look at ClickIQ, an Automated Talent Attraction Platform which intelligently optimises your recruitment advertising.
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How to define your employer brand - by an expert who has worked with the likes of Sainsbury's, Transport for London, HS2, The AA, BA, Heathrow and Virgin Media.
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So, you have all the tools at your disposal to find people, you have a fantastic brand, the latest recruitment technology, a team of people in your organisation, yet you are not attracting all the right people you could. So, what could be missing??
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Educate yourself and your colleagues about recruitment marketing, approach it strategically, see it as value generation instead of a cost creation and start doing it!
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If you want your advert to be capable of persuading a qualified candidate (who doesn’t need another job) to enquire about your vacancy, then it’s going to have to quickly tell them why it might be better.
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