When you’re marketing your business, you want to put your best foot forward. And when you’re marketing on Facebook, that foot is your Facebook cover.
Your Facebook cover is the first thing people see when they visit your page—and if you understand how to create Facebook covers that covert, you can leverage your cover to drive real results for your business, from building your audience to generating buzz around your new product launch to driving sales.
But how, exactly, do you do that? Let’s take a deep dive into the art of effective Facebook covers (and some Facebook cover ideas to convert your audience and drive results):
What is a Facebook Cover?
Image via Buffer
First things first—before we talk about how to create Facebook covers that convert, let’s quickly cover what, exactly, a Facebook cover is.
A Facebook cover is the header image of your Facebook profile. When people visit your business’ Facebook page, your cover image is the first thing that they’ll see. Think of it as your audience’s Facebook introduction to your brand.
When it comes to Facebook cover ideas, you have a lot of design flexibility; as long as your image is the right dimensions, you can include anything you want in your design. You can use your Facebook cover to promote a new product, to drive people to your website, to showcase your new logo—if you can design it, you can use it in your Facebook cover!
As mentioned, you’ve got a lot of flexibility when it comes to your Facebook cover image—and you can use it for a variety of purposes. But the most effective way to use your Facebook cover image? To convert your audience.
Think about it like this: Your Facebook cover is the first thing people see when they visit your brand’s Facebook page—so use that to your advantage and turn those people into customers!
Here are a few Facebook cover marketing tips to turn your FB page into a lean, mean, conversion machine:
Design in the right dimensions
Image via Buffer
In order for your Facebook cover image to have the most impact—and convert your visitors—it needs to fit in the assigned space. Facebook cover images use a proportion of 16:9 and display at 820 by 312 pixels on computers and 640 by 360 pixels on smartphones. If you try to upload an image that’s smaller than those dimensions, Facebook will automatically stretch your image to fit in the allotted header space—and your cover image will look stretched, blurry, and distorted.
Worried about designing with the incorrect dimensions? We’ve got you covered! With Canva’s Facebook cover templates, you don’t need to worry about sizing your FB cover images—we’ve done the work for you! All of our Facebook cover templates are already sized to the necessary dimensions—so all you have to worry about is the design.
In order to convert your visitors, you need them to take an action. And if you want your audience to do something, you need to tell them what it is you want them to do.
Adding a call-to-action (CTA) to your Facebook cover image gives your visitors clear instruction on what you want from them. That dramatically increases the chance they’ll actually do it—which will send your conversions sky high.
For example, do you want your Facebook audience to visit your brand’s website? Include your URL and tell them to check it out. Want them to Like your page? Tell them to give you a thumbs up! Trying to build out your email list? Get them to sign up right from your Facebook page. Whatever it is you want your audience to do, Facebook allows you to add a CTA button to get them to do it—and it’s a feature you need to take advantage of.
Remember—your visitors aren’t mind readers. If you want your Facebook audience to take action (and drive conversions as a result), you need to tell them. And including a clear CTA to your Facebook cover is a great way to do it.
The fact that screen sizes have gotten smaller plays a key role in today’s visual content revolution.
Since less information is in your field of vision on a phone (and since only a handful would stay long enough to read lengthy writeups), content needs to be presented in bite-sized but accessible ways. And you know what they say: a picture paints a thousand words.
We are already past the tipping point—the number of mobile users has surpassed the number of desktop users, with more than 60% of the traffic coming from mobile. Among social media users, 80% access their accounts via a mobile device.
Image by Oleg Magni via Canva Photos.
Here’s another startling fact: 50% of small businesses need help with marketing on social media. They don’t realize the difference a user experiences while accessing social media from a desktop computer and doing the same from a mobile device.
Posting directly from a mobile device—which the Canva mobile app enables you to do—makes it easier to simulate how the material would look like upon social media publication.
To help guide you on your mobile strategizing, we have scoured through the deepest ends of the internet to put together key tactics which will help you create engaging content for your brand on mobile. Ready?
01. Match the content with your medium
Each social media platform is different from the other, and their layouts change as you access them from mobile devices. Not to mention, there is such a thing as marketing fatigue. If you cross-promote the same thing across all your social media channels at the same time, your followers.
That is why it is important to approach each one of them differently and to focus only on the platforms that have the highest return for your brand.
On Facebook mobile all the content is presented in a single column.
This means you only get a fleeting chance to impress people. If your content is just like everyone else’s, your potential customers will scroll through; but if your content is outstanding enough, you will get a higher engagement rate.
Your visual content should be engaging enough to merit the user’s attention.
Not all visual content are created equally, though. Facebook’s newsfeed format treats image posts and website link posts differently. Even though Facebook pulls open graph images for website links, uploaded image posts get a slightly larger space on the newsfeed as compared to link posts.
If you want the images to take center stage and get readers to click on your links, ensure that the image posted to the website links are large enough. Or upload a high-resolution image and add the link in the description area.
In the last few years, images have become an integral part of the social media platform by introducing in-app gifs and rich cards for website links. Every website link on Twitter is now displayed much like Facebook’s, with the hero image as the main image on link post.
Not surprisingly, Twitter started pushing this feature on their mobile app first and then it made its way to the main desktop website. While Twitter can now support a variety of photo sizes, the best size is a rectangular one to fit the feed.
LinkedIn's shared posts feature images that fit the rectangular format perfectly.
Instagram used to be all about filters and square images, but the image sharing social media app recently announced a big change—portrait and landscape images are now allowed on the app.
While many fashion brands like Zara are taking advantage of this new change, most of the other brands are sticking to the square image format.
Because square images take the most space on the Instagram news feed, while other differently-oriented images will always have a bit of white space on the sides.
While brands should pay attention to every image that they post, they should also make sure the account’s feed overall looks good as well. Posted images shouldn’t look out of place—they should blend in together.
02. Invest in your cover photo
Whether it’s Facebook or Twitter, the header image is the first image people see, and it’s the best opportunity to give followers a great impression.
Your brand’s header should give your followers the message you are trying to convey. For instance, Red Bull—which always claims that their drinks give people ‘wings’ — makes sure that their Facebook feed is filled with adventurous photos and videos. Hence this adrenaline-filled cover photo makes complete sense for them. They’ve also taken advantage of the fact that headers can now be animated, and post a cool montage of various activities.
Disney Pixar, on the other hand, uses cover photos to let their fans stay updated about all the new releases—which in this case is the highly anticipated Toy Story 4.
Don’t be dismissive of that familiar presence at the top of your Facebook page. The humble Facebook cover (or ‘banner’, as it’s otherwise known) is valuable marketing real estate. Why, you ask? Well, to state the obvious, it’s approximately eight times the square footage of your profile pic. It’s the very first thing that meets the eye when someone lands on your page, and an oblong-shaped opportunity to set your offering apart from the other 60 million active business pages elbowing for attention on the platform.
It’s also ‘clickable’—directing interested parties to an image description. That image description can be loaded up with links to drive traffic to your website, e-shop, blog post, event page, newsletter sign-up form… wherever you fancy. So think of your Facebook cover as the concierge of your brand. It should be welcoming, engaging and quick to guide visitors to places of note.
Here we’ll explore some tricks and tips to help you master your Facebook cover marketing. But first, the basics:
What size should a Facebook cover be?
Apple’s Facebook cover design considers both desktop and mobile users.
Apple’s Facebook cover design considers both desktop and mobile users.
The dimensions of a Facebook cover image are 820 pixels wide and 312 pixels tall for desktop and 640 pixels wide by 360 pixels tall for mobile. Facebook will stretch to fit anything smaller—and that’s when things can get blurry. Canva helps out here by providing the option to resize any template to precise ‘Facebook cover’ proportions.
Take note of the blind spots that emerge when someone views your Facebook page on a mobile device, and keep this in mind when placing important elements of your Facebook cover design.
What design elements should I consider when creating a Facebook cover?
Bupa’s well-balanced Facebook cover goes easy on the eyes.
Place key elements and messages away from the edges of your Facebook cover so they can clearly be seen on both desktop and mobile devices (for what it’s worth, a whopping 96% of Facebook users access the social platform from their mobile device).
Remember it will sit beside your profile picture, and consider balancing the bigger picture by positioning the focus of your Facebook cover to the right side of your design. If you’re using words on your Facebook cover, do so sparingly. Keep things primarily visual with simple, short copy, and make sure the color palette and fonts featured on your Facebook cover are consistent with your overall brand aesthetic.
Now we’ll explore some ways to use your Facebook cover as a marketing tool:
1. Showcase your offering
Artist Alex Platt showcases her talent.
What better place to strut your stuff than front-and-center on your Facebook cover? Treat this prominent space as a (totally free) opportunity to showcase your product or service—and if you’ve got design, illustration, or wordsmithery skills, put them to use!
Facebook allows you to have an animated cover, so consider putting together a slideshow-style series of images or showing off your latest video content or campaign, as millennial-focussed brands such as The Iconic and Pedestrian TV have done.
Hireup spells out what they’re about by sharing their brand mission.
Your Facebook cover could be a potential new customer’s first introduction to your brand, so budding brands might consider using this space to clearly communicate who they are and what they do. This can be achieved by incorporating a brand mission, slogan, tagline or even a testimonial from a happy client into your Facebook cover design.
Keep in mind that new visitors to your page will judge it within seconds, so you’ll want to get straight to the point. Sum up your offering quick-smart with something along the lines of: ‘I/we work with (your target audience) to (a couple of words describing what you do) so that they (value your client gets)’.
Mud Australia’s use of vertical lines leads eyes to their CTAs.
Sure, it’s nice to be admired. But what you really want is for your fans and new visitors to take action. Facebook allows businesses to choose from a selection of call-to-action buttons—such as ‘Contact Us’, ‘Learn More’, ‘Shop’, ‘Subscribe’ and ‘Sign Up’—that can appear on their page.
Pay attention to where your particular CTA buttons are positioned in relation to your cover and compose your design with the goal of drawing eyes (and clicks) to them.
The Australian Book Designers Association calls out to competition entrants.
A Facebook cover needn’t be static—and your Facebook page will be all the more dynamic if you change it up every month or so. Try using your Facebook cover as a noticeboard for upcoming events, sales, competitions, store openings, pop-ups, collaborations, clam bakes… whatever gets your audience good and engaged.
A little hack to get more click-through from your Facebook cover is to include a CTA in its design, and feature links to the relevant sites, ticket sellers and landing pages in your image description.
It doesn’t matter what you do or what industry you’re in—if you have a business, you have news to share about it. Maybe you have an upcoming sale and want to get the word out. Maybe you have a new blog post you want to promote. Or maybe you just want to connect with your customers, say hello, and thank them for their business.
Whatever news it is you have to share about yourself and your business, one of the best ways to do it? Newsletters.
Newsletters are one of the most effective marketing tools in the world. You can use them to connect with your audience, build brand recognition, launch a new product or service, drive sales.
But not all newsletters are created equal. In order to maximize the effectiveness of your newsletters, you need more than great content. You also need great design.
Great design elevates your newsletter, showing the reader more about who you are and what you can offer them on a regular basis. Need some inspiration? Let’s take a look at 20 newsletter examples (and why they work!) to get those creative juices flowing and help you find the perfect design for your next newsletter.
Tiffany & Co
Tiffany & Co. newsletter. Image via Mail Bakery.
Email newsletters are a great way to build hype and drive sales for new products—but you’ve got to be creative about it! Instead of showcasing a product photo in their email, Tiffany & Co. worked their Tiffany Celebration rings right into the design, transforming the photo into the basket for their illustrated hot-air balloon (with the oh-so-cute tagline “love is in the air”). Plus, the color blocking style not only allows the product photo/hot-air balloon basket to take center stage, but provides a clear separation of messaging within the email (the blue section is about shopping for rings directly; the red is about “dropping a hint” and letting your loved one know which ring would make the perfect Valentine’s day gift).
When you send a newsletter, you’re looking for a result; for example, increasing sales. And a great way to drive those results? Creating a sense of urgency with your emails. In order to drive sales during Cyber Week, online learning tool DataCamp sent out a 50% off coupon—along with an illustrated countdown clock that showed their audience just how long they had to make a purchase before that coupon expired. The countdown clock created a sense of urgency to make a purchase before it was “too late”—and it’s safe to say that DataCamp experienced a surge in sales during Cyber Week as a result.
Too much text can translate to too much visual clutter, which can cause your newsletter conversions to tank. JetBlue wisely breaks up their big blocks of text with graphic icons, headers, lines and shapes (like the box towards the bottom of the page) and proper spacing and balance. This allows them to communicate all of their messaging without visually overwhelming their audience.
If you’re using your newsletter to promote content—like blog posts or articles—take a design nod from Apple News. This daily round-up of editors’ favorite news picks keeps it simple—but visually impactful—with an engaging image, headline, brief summary, and outlet logo for each story. Apple also keeps things interesting by switching up the images; some are black and white, some have pops of color, but all grab your attention.
When you have a lot of different elements in your newsletter design, you need plenty of space; otherwise, it looks like a big, cluttered mess.
Google Mini makes excellent use of whitespace in this email newsletter design. The design feels spacious and balanced, even though there’s a lot going on, no part of Google’s messaging gets lost in the shuffle.
You want your email newsletters to be on brand. But if there’s a holiday around the corner, you also want to show your festive side! Fossil nails that balance with this Christmas newsletter, which includes a Christmas illustration in the brand’s classic, minimalist fashion.
Society6 email newsletter. Image via Email Newsletter Examples.
There’s so much that’s works with this newsletter design from online marketplace Society6, from the grid layout (which gives each product its own space to shine) to the animated header (which creates a dynamic feel and allows them to showcase more products) to the complementary color palettes on each product (which creates a cohesive look to the design). The final result? A newsletter design that not only looks great but is pretty much guaranteed to drive clicks.
Suiteness newsletter. Image via Really Good Emails.
Infographics are popular for a reason: They’re an impactful way of visually telling a story. They also happen to be a great way to tell a story in your newsletter. Hotel booking service Suiteness uses the infographic style to tell their subscribers a personalized story of their customer journey, from how many destinations they’ve booked to how many credits they’ve racked up over the year—and that story is strengthened by strong design elements, like the vector-inspired illustrations and pops of gold against the newsletter’s overall neutral color palette.
Question: Which is more valuable to your brand? A single Instagram follower or a single email newsletter subscriber? Well, while we hate to disappoint those who are slaving away on their social media strategy, that single email newsletter subscriber is around 15 times more valuable than a single social media follower. Certainly, if click-through and conversion rates are anything to go by.
subscribers are more engaged, more loyal and much more likely to buy than followers on any other marketing platform. They’re also aren’t at risk of being stolen away by an algorithm or hacker. But what does it take to entice—and engage—these a-grade admirers? And where, amid the post scheduling, caption crafting, blog writing, and networking, can we muster the energy and time to add another spinning plate to our marketing strategy?
We’re here to help, so we’ve made things nice and simple. Ready to pull off an extraordinary email newsletter launch from scratch? Here are the steps you’ll need to take.
1. Build and grow your newsletter subscriber list
Headspace and American Apparel warmly welcome their subscribers. Images via: Really Good Emails
If an email gets sent and no one is around to receive it, does it make any impact? No. So the first step to starting an email newsletter is to work on your subscriber list. How you will let people know about your email newsletter, and how they will be able to subscribe? Will you have a newsletter signup form on your site? Or a landing page for your email newsletter?
Be sure to include call to action (CTA) buttons and links across your social channels to encourage your followers to subscribe—and don’t forget to also mention and link to your newsletter signup form in your email signature.
Once you’ve established your list, a nifty way to grow it is by running a contest or offering a free online event, resource or tool that people can access by providing their email address.
Daily newsletter Clover was designed to target teen girls
Now it’s time to nail down the nitty gritty: Who are you sending this email newsletter to and why are you sending it to them?
Defining your subscriber’s gender, age, professional status, location, and digital habits will go a long way in determining how frequently you send out your email newsletter. It will also help to establish which day—and time of day—you send it (and don’t forget to factor in time zones here).
You can also segment your subscriber list and send out targeted newsletters to various groups depending on why they signed up. Do they want to know about your podcast? Be kept up to date with product launches? Attend your events? And so on.
Once you’re clear on who you’re sending to, hone in on what you want to say to them and what you’re hoping they’ll do with this information. Is your newsletter promoting a specific campaign? Do you hope it will gather feedback? Be shared with potential email contacts? Send traffic to your website? Sell a product? Educate your subscribers?
The purpose of your newsletter might be different each time you hit send, so get crystal clear on why you’re popping up in someone’s inbox before you make your entrance.
Get acquainted with Mailchimp or one of its less furry friends
We’re ready for the nuts and bolts: How to actually make your newsletter. Do a bit of research to suss out which email-marketing service is your best fit. MailChimp is a hot favorite, with 11 million current customers, and Constant Contact, Drip, ConvertKit and AWeber are also popular.
Generally speaking, your email-marketing service should have a user-friendly interface (preferably drag and drop) and make it easy to customize, personalize and send bulk emails. You’ll also want a service that makes managing your contacts, segmenting your list and tracking your performance a cinch.
A lot of services offer a free trial period, and some, like MailChimp and Benchmark, won’t cost you a cent until you hit a certain amount of subscribers.
Wufoo keeps their newsletter short and sweet – in signature colors. Image via: Really Good Emails
Let the creativity begin! Your email newsletter design will be guided by the kind of content you’re sending out, but nevertheless, the golden rules should apply:
Make it your own. Put that logo of yours in your newsletter header, and keep your color scheme, fonts, images and content consistent with your brand.
Make it skimmable. This means clear headers with short paragraphs. Create your template with a content hierarchy in mind and use different fonts and font sizes to highlight headers and important details.
Include CTA buttons. Such as ‘Shop Now’, ‘Read More Here’ or ‘Visit our site’. These can increase your conversion rates by up to 28%.
Optimize for mobile. Most people will open your newsletter on their mobile device, so think mobile-friendly design, short subject lines, and low-res images. Many email marketing services include mobile previewers to help you out here.
Behance strikes an engaging balance of enlightening and product-centred content. Image via: Really Good Emails
Engaging content is, of course, the beating heart of your email newsletter. Once you’ve got the purpose of a particular newsletter locked and loaded (see Point 2), here are some things to keep in mind while crafting your copy:
What value can you give to your subscribers? What problem can you solve for them? Your email newsletter should be less about selling and more about serving your subscriber community.
Give time and care to your subject line. More than a third of recipients open an email based on the subject line alone, so make it clear, snappy and inviting.
Get personal. Addressing a subscriber by name is shown to increase open rates by 26% – but be sure to test this works properly. There’s nothing more awkward (and un-clickable) than getting someone’s name wrong.
Capitalize on your existing content. Can that blog post or caption you wrote, speech you presented or webinar you ran be repurposed for your newsletter? Pillage every piece of your existing content and pull out key points, how to’s and behind-the-scenes snapshots for your subscribers.
Make your content shareable. Email subscribers are 3 times more likely to share your content than visitors from other sources—so make it easy for them. Ensure every newsletter communicates the crux of your brand and include social sharing buttons and an ‘Email to a Friend’ option.
6. Preview and test your newsletter. Then test it again.
Various email programs (Outlook, Gmail, Hotmail and the like) will display your email differently, so it’s crucial to preview and test your newsletter before you send it out. Your email newsletter platform will enable you to send a test email to yourself and/or another trusted set of eyes. Things to look out for include:
Are your links, linked-images and CTA buttons working? Test that everything goes to where it should.
Is your content clean? Proofread your copy (better still, put it by a friend)
How long does your newsletter take to load? If it’s sluggish, look at reducing the resolution of your images.
Worst-case scenario, if you send out a dud, a speedy follow up email with a subject line like ‘Whoops, let’s try that again’ is a nice way to ask for forgiveness.
A straightforward, but crucial step! Now sit back and wait for the numbers to roll in…
8. Crunch the numbers
Kate Spade incentivizes its subscribers to offer feedback
One of the best things about email marketing is you can see exactly what’s hitting the spot (or not) with your subscribers. Your email marketing service will provide you with data across various elements of your newsletter, and these are the ones you’ll want to pay particular attention to:
Open rate. Your send day and time can play a big part here, so test this to find your sweet spot. Subject lines are also a major factor here, so take note of the length and phrasing of the ones with higher open rates.
Click-through rate. What kind of content are your subscribers clicking? What kind of layout and placements do they most engage with? Do they prefer to click on links, images, animated GIFs or buttons?
Conversion rate. What percentage of subscribers completed the desired action or become customers (depending on your newsletter’s goal)?
Unsubscribe rate. Uh-oh, what happened here? Could it be that you are emailing too regularly? Or your subject line isn’t speaking to your subscribers? Your email-marketing service will help you establish an unsubscribe survey to get to the bottom of it.
Aside from keeping an eye on your analytics, another way to gather feedback from your subscribers is to ask them for it. Your email marketing service should allow you to add a survey or poll to your newsletter, or you can send a separate survey campaign.
Dreaming up a special event? When an all-important social date pops up on your calendar, there’ll be so many different things to check-off your preparation list. From catering for tricky dietary requirements to choosing the right date and location to finding the ideal venue, no detail is too minor in planning the perfect event.
Let’s zoom out to some bigger picture stuff, though: Being an excellent event host also comes with mastering the challenge of convincing people to leave their house. That’s where making things official with an event flyer can make all the difference when it comes to getting the word out.
Image by rawpixel.com from Pexels
Maybe it’s a birthday, a work party, a festival, or an event launching a brand new product or service. Regardless of the occasion, a flyer will help you communicate clearly to a large audience.
01. Make your poster easy to read
We live in a time where visual stimulation is all around us. Your ideal viewer might be looking at your flyer with their nose pressed up against a screen but that flyer could just as easily be on a wall across the street from their desk at work or glimpsed in passing while someone’s in a rush to their next appointment. So it’s important for your flyer is scannable.
Your audience is more likely to consider attending an event if they can easily figure out what’s going on, and how it can fit into their schedule. Here are a couple of important things to keep in mind:
Grab your viewer’s attention with an eye-catching image or inviting headline
Answer the questions who, what, when, where and how
Include other important details in the fine print
Let’s have a look at the below example, a poster to promote a new film season of Australia’s Melbourne Cinémathèque.
The combination of friendly hand-drawn illustrations, playful and bold color palette and large heading choice prioritizes information. At a quick glance, we know who the organization is, what the season duration is, and which film is the main attraction.
When it comes to creating your own party flyers, think of the layout as a multilayered cake. Make sure you don’t forget these three main ingredients:
Headline: Main (and largest) text element of the flyer design. Depending on your choices, it can an element in addition to the artwork, or the headline can become the artwork itself. Typefaces are best chosen for being readable and attention-grabbing.
Event details: This is the what, when and where of your event planning. These questions will need to be anticipated as your audience can’t turn up if they don’t know the answers. What are the need-to-know essentials that can fit concisely?
Fine print: The ‘terms and conditions’ section of your event flyer. Do you have sponsors you need to credit or anything that needs to be included for legal reasons? This last bit is everything else that needs to be on your flyer to take care of any additional questions that are nice-to-have. Best kept in a smaller font size so that the key art elements of the flyer aren’t overshadowed.
Another way of organizing information on your flyer is building a hierarchy according to how important the information is—with the most important information up at the top:
02. Use contrast
Left: Source: From Up North / Right: Source: It’s Nice That / Bottom: Source: Van Buren
Party flyers are a good opportunity to experiment with color palettes and high contrast combinations that might be too ‘out there’ for your other visual communications.
Remember that you’re aiming for high contrast and high visibility.
Source: Signs by Tomorrow
03. Choose your flyer size and location wisely
Think about where your event flyer will end up. The ‘where’ factor will influence your flyer size and the design elements included in the final layout.
For example, if your poster is going to hang on a blue wall (or embedded in an email newsletter with a blue background), you probably want to use a contrasting color scheme so the design doesn’t disappear into the background.
Image by Daria Shevtsova from Pexels
And while color often carries a symbolic meaning, it’s also a good idea to use specific color inspiration tools to figure out why you want to use the colors you’ve decided on.
Whether you’re putting together a last-minute invite or building up hype to a huge once-in-a-lifetime event, there’s always room to be thinking about how you could make the most of the designs you’re creating.
Your visual assets and copy don’t need to be discarded after making an appearance on your party flyer—instead, they can be treated as key messaging ingredients that’ll easily adapt across both digital or print mediums and formats.
Think like a publicist and plan ahead: How much hype do you need to build up before the day of the actual event and where will your audience be most open to receiving information?
Stack them next to each other in grid format, and they can collectively form an eye-catching line-up announcement on the website. You can also use them individually as Instagram Posts or Stories, Facebook event header photos, in targeted eDM campaigns, or embedded into tweet threads or Twitter header photos.
Whether you’re a solopreneur, small business, or communications department in a larger organization, a branding style guide can help you make sure everything stays consistent across all channels.
05. Use big eye-catching visuals to your advantage
Event flyers are a great opportunity to convey personality, mood and what to expect on the day (or evening) to your potential audience. Think of your flyer as a jigsaw puzzle piece that contributes to the overall experience—by choosing to be consistent across all communication channels with bold, memorable visuals, you can create a visual narrative that sinks into the mind of the ideal guest or customer.
“The best tip for an unforgettable event is choosing a unique and relevant theme that carries through the party decor and food/sweets.
Creating an eye-catching setup… with a story behind it will definitely give the guests something to talk about.”
Not only does negative space (sometimes also referred to as white space) help you push the limits of what you can creatively achieve within the limitations of your design constraints, negative space also:
Supports scannability of the flyer
Enhances visual hierarchy
Helps the viewer focus on the most important information, distraction, and clutter-free
Adds style and elegance to the page
Below, this flyer for a week-long design festival makes the most of negative space (and illustrations of hands) to draw attention to each event and details (such as dates, days of the week, and event highlights).
Design by Poppe from Dribble
There are a few places where extra space can work wonders on a flyer:
Between individual letters (remember that tight kerning can cause letters to blur at a distance)
Between lines of text
Between different elements (such as text, images, or symbols)
Around interior margins of the canvas
Around the most important element in the design (think, ‘what do I want people to look at first?’)
It’s not easy running two of the biggest tech companies in the world like Twitter and Square. That’s why Jack Dorsey, the founder of these companies, sticks to a specific weekly schedule, which is divided into themed days:
Monday: Management and meetings
Tuesday: Product, engineering, and design
Wednesday: Marketing, growth, and communications
Thursday: Developers and partnerships
Friday: Company and culture
Saturday: Recreation and hiking
Sunday: Reflection and strategy
Dorsey also spends half of each day at Twitter and the other half at Square. “On days beginning with T, I start at Twitter in the morning, then go to Square in the afternoon,” he said.
Now, this schedule won’t necessarily work for everyone. But it’s a great example of how people can use weekly scheduling to organize their calendar and make their work weeks more manageable.
That’s why we’re providing a how-to guide for planning your weekly schedule—including tips for starting, strategizing, and maintaining your new calendar.
Why is it important to create a weekly schedule?
A weekly schedule not only keeps you on track with your business goals, but it also allows you to effectively make time for other personal experiences and creative projects. It even helps you be a better collaborator to colleagues and clients by ensuring that your tasks are parsed out throughout the week.
What are strategies for planning your weekly schedule?
Aside from creating themed days like Dorsey, there is a variety of strategies you can use to plan your weekly schedule and improve productivity.
Let’s take a look.
Set aside one day or block for planning
Set aside time to plan. Image by Glenn Carsten-Peters via Unsplash
The late French President François Mitterrand said, “Donner du temps au temps,” or “Give time for time.” You can heed this advice and set aside time to plan your schedule each week, or even each day.
As high-performance coach Liz Huber wrote, “I plan for planning time (how ironic) on my weekends so I can get a head start of the week. If I know how my week will look like by the time I am in the office on Monday morning, I am not only more focused on actually getting my work done but also a lot less stressed.”
She recommends creating a weekly planning checklist to ensure you fit in all of your professional and personal priorities. Her checklist includes three blocks for projects, weekly date nights, three workouts, relaxation times, and chores. This strategy helped Huber cut down her planning time from three hours to 30 minutes.
Create weekly goals and daily goals
Your weekly schedule should provide a bird’s-eye view of your week as well as a granular look at your daily objectives.
For example, executive coach Rafael Sarandeses recommends setting five weekly goals and three daily goals to accomplish throughout the week. The daily tasks might be simple to-dos or they could be tasks that contribute to those overall, weekly goals.
“The idea is to combine an excellent weekly view of what matters with a daily commitment to get at least 3 relevant tasks done,” he wrote. “[Daily] tasks may [be tasks] that don’t take that much energy or time to complete, but that have a tangible impact on my progress.”
“Deep work is the ability to focus without distraction on a cognitively demanding task,” he wrote. “It’s a skill that allows you to quickly master complicated information and produce better results in less time … And yet, most people have lost the ability to go deep—spending their days instead in a frantic blur of email and social media…”
When planning your weekly schedule, make sure you’re not just filling your calendar with menial tasks. Yes, answering emails and attending meetings is important. But it’s also crucial to carve out time for deep work, such as writing that next blog post or diving into that brainstorming session.
Try “The Da Vinci Schedule”
Analog timepiece by Djim Loic via Unsplash
Leonardo da Vinci was an artist, painter, sculptor, Renaissance thinker—and master scheduler. That’s why entrepreneur Adrian Iliopoulos created “The Da Vinci Schedule,” inspired by the man and his quote, “Just as a well-filled day brings blessed sleep, so a well-employed life brings a blessed death.”
Here’s a look at what it involves:
Start planning your week on Sunday evening at 8:00 PM. Use this time to reflect on the past week and set your goals.
Divide your week across the following categories:
– Deep work
– Administrative work
This scheduling method also includes tips like writing down your five most-important tasks of the day and rating them based on priority and building a detailed morning routine that could span three hours and include exercise, personal hygiene, breakfast, and catching up on the news.
How can you maintain your weekly schedule?
Starting your weekly schedule is just the first step. The next step is tougher—maintaining and optimizing that schedule week after week.
One of the best ways to ensure that you stick to your planning is by auditing your calendars each week or month. This requires reviewing your past calendars, cataloging your activities, dividing them into buckets of priorities, and assessing whether you’re spending enough time working towards your biggest goals.
Once you make this auditing process a habit, you can continuously improve your weekly schedule and better understand how to allocate your time going forward.
Advertising might as well be a competitive sport. With the sheer number of ad platforms, advertisements, and businesses advertising their products or services, it can be challenging to break through the clutter and grab your audience’s attention.
That’s why you need well-designed, impactful ads; it’s the only way to show your audience that you’re the company they want to be working with.
But amazing ads don’t just fall out of thin air; they take a lot of careful strategizing and planning. And the first step of that process? Advertising mood boards.
Let’s take a deep dive into advertising mood boards (and, more importantly, how to create one for yourself):
What is an advertising mood board?
Image via Lori on Flickr
Before we talk about how to create an advertising mood board (and why it can be so effective), let’s talk about what, exactly, an advertising mood board is.
An advertising mood board is a collage of visual elements (like images, typography, and colors) that leads the design process for a single advertisement—or, if you’re rolling out a series of ads or ads across multiple platforms, the mood board can drive design for a more comprehensive ad campaign.
Advertising mood boards can be used for any kind of ad or campaign, from social media to banner ads, magazine ads to billboards. If you have an idea for an ad, campaign, or platform, you can use an advertising mood board to inspire ideas and drive the design process.
When it comes to actually creating your advertising mood board, you have two options.
You can go the old-fashioned route and make a physical board, where you physically cut and paste imagery onto a posterboard (like an old-school collage).
You can pull together a digital mood board using tools like Pinterest (where you can search images and pull inspiration) and Canva (where you can take those images and inspiration and assemble them into a digital mood board to drive your ad design).
The point of an advertising mood board? When you present it to an audience (whether that’s your team, a focus group, or an outside client), they should understand exactly what kind of look, feel, vibe, and direction you’re going for with your ad or advertising campaign.
What’s the importance of an advertising mood board?
Photo by June Liu on Unsplash
Alright, so now that we’ve covered what an advertising mood board is, let’s talk about why, exactly, it’s such an important tool.
Advertising mood boards are important because they can:
Save time and energy. Ads take a long time to design and develop. Creating an advertising mood board allows you to assemble the look/feel/idea of an ad and share with your client or team before you go through the lengthy design process. That way, you can make sure you’re on the right track—and not waste a ton of time and energy designing an ad that’s not on point.
Get the entire team on the same page. If you’re working with a large team (which, for an ad, you will be—think copywriters, graphic designers, and marketing strategists.), you need everyone to understand the direction your ad is headed. Advertising mood boards are a way to get everyone on the same page—and make sure everyone understands where you’re going with your ad or campaign.
Act as a source of inspiration. Successful advertising is all about coming up with new concepts and ideas. The process of assembling a mood board and searching for imagery can inspire your team and get their creative juices flowing—which, in turn, can help them come up with new, innovative ideas.
You know what an advertising mood board is. You know the purpose behind them. Now, let’s get talk about how to create your own advertising mood board.
Define your audience
Photo by Curate Labs & Magazine on Unsplash
The success of your ad hinges on how well it speaks to your audience, which is why it’s so important to define your audience before you start creating the mood board.
Think about who you’re targeting with your ads, and then think about what that audience might want from their advertisements. For example, is your target audience edgy and looking for something cool and sophisticated, or are they traditional and looking for something trustworthy and stable? Those audiences would require two completely different ad strategies—and, as a result, two completely different advertising mood boards.
The point is, your ad’s success is completely dependent on how it connects with your audience. So before you start designing your mood board, make sure you’ve wrapped your head around who, exactly, you’re designing it for.
What to include in your advertising mood board
Once you’re crystal clear on the audience you’re targeting with your ads (and what kinds of ads are going to speak to them), it’s time to start designing your advertising mood board.
When it comes to choosing which elements to include on your advertising mood board, there are no right or wrong answers; you can include anything you find that visually inspiring for your ads. That being said, here are a few key design elements you should consider including on your mood board:
Image via garageband on Pixabay
The colors you choose for your ad campaign will go a long way in strengthening your messaging (and, ultimately, selling your product or service).
When choosing colors for your advertising mood board, think of the look and feel you’re trying to create with your ads. So, for example, are you rolling out an ad campaign for a new eco-friendly line of cleaning products? Then nature colors (like green and brown) would be a great addition to your mood board. Designing ads for a kid-centric toy brand? Then bright, cheerful colors are a solid bet.
Neutrals, brights, muted tones, or unexpected color combinations—whatever palette you choose for your ad campaign, make sure to include swatches in your advertising mood board.
Wording and typography
Photo by MARK ADRIANE on Unsplash
The visual elements of your ad are (obviously) important, but one of the most impactful parts of any ad campaign? Words.
All ads tell a story. And you want your advertising mood board to get a head start on that story. When choosing word-centric elements to include on your advertising mood board, make sure to cover all your bases and include both copy (like quotes and impactful words) and typography (like inspiring fonts).
Photo by Jon Tyson on Unsplash
Words are important. But, as the saying goes, sometimes a photo is worth a thousand words, which is why it’s so important to include photos and images on your advertising mood board.
Look for imagery—whether that’s photos, illustrations, or other abstract designs—that capture the vision of your ad (and will speak to your ad’s target audience). So, for example, if you’re rolling out an ad campaign for a new line of running shoes, you might want to include photos from a major marathon. If you’re designing an ad for a new children’s cartoon program, you might include an illustration of the show’s main characters.
They might not be the focal point of your ad design, but the right textures can help to inspire the design process, which is why you should include them on your advertising mood board. Look for textures that speak to your audience (like a macrame-inspired texture for a boho crowd), the product/service you’re advertising (like sandpaper for a home improvement company), or the look and feel you’re going for in your ad (like velvet to communicate luxury).
Similar to texture, patterns can help inspire your ad design. If there’s a pattern that speaks to the product or service you’re advertising (like a nautical print for a new line of swimsuits), make sure to include it on your mood board.
Inspiration from other campaigns
Photo by mauRÍCIO santos on Unsplash
Is there another ad campaign you find inspiring? If so, include it on your advertising mood board. While you (obviously) don’t want to steal ideas from another brand or campaign, you can definitely use it as a benchmark for the kind of ad you want to create.
Anything else you find visually inspirational!
There are no rules when it comes to designing an advertising mood board—so if you find something that visually inspires you, put it on there! Coins, flowers, newspaper articles, wallpaper—whatever you find that captures the look of your ideal ad, feel free to include it on your advertising mood board.
Want to see what an advertising mood board looks like in action? Let’s take a look at a few examples:
Edgy, extreme sports advertising mood board
Image via Valhalla
This advertising mood board pulls in a number of edgy elements, including psychedelic-inspired visuals and strong colors, which perfectly showcased the edgier look and feel the agency was going for in their final campaign.
Glenfiddich’s ad campaigns need to speak to a very specific whisky drinker—and this in-depth advertising mood board (which includes colors, imagery, typography, and copy) helps to ensure their final ads connect with their ideal consumers.
Like the brown tones of this advertising mood board? Capture the same look with one of Canva’s mood board templates, like the Rustic Mood Board Photo Collage.
Knock your next ad campaign out of the park with an advertising mood board
An advertising mood board can mean the difference between an ad campaign that falls flat—and an ad campaign that sells like crazy. So what are you waiting for? Get out there, design your advertising mood board, and knock your next ad campaign out of the park!
With all of the superhero movies coming out at the moment, we thought it’s wise to not forget about another (equally as important) breed of hero – the website hero image.
While they don’t save the day or wear flashy capes, hero images are a very important and very effective tool in the world of web design. Basically, the term ‘hero image’ refers to a specific type of website banner, usually quite large and at the very top of a website.
For sites that use hero images, it is often the first thing users see when they click through to a site. So, it’s probably wise to think of hero images like an introduction – they give users a sense of what to expect from the rest of the site.
If you have a sophisticated hero image, they’ll expect class and culture, or if you had a colorful and fun hero image, and they may expect some comedy and playfulness.
Whatever your choice of tone, let’s have a look at 35 striking examples of hero images to get you inspired and on your way to crafting your own heroic image today.
01. Warm it up
Juliana Bicycles by VentureWeb
Check out this hero image for Juliana Bicycles by VentureWeb that is equal parts powerful, dynamic, warm, and inviting. A photo of the product in action, coupled with some simple, elegant and informative type is what really turns this full-page image into a hero.
Consider enhancing your photograph by toying with the saturation, contrast, temperature, etc. adding some effects with the help of a photo editing tool to bring out warmer or cooler tones. Or, simply running some premade filters over your photos can bring out some striking colours and bring your hero image to life.
Have you ever heard of the term ‘leading lines’? The technique doesn’t have any real hidden meaning, it literally just refers to lines that lead the eye to certain points of the page or design.
This design for Tectonia Studios applies leading lines in a subtle but effective way. By using the animated graphic of the globe and wires, our eye is drawn around the entire design, from the header logo to the call to action, and footer links. Consider using lines to lead your consumers’ eye around your design!
03. Add in some action
To really add the ‘hero’ to your hero images, consider adding some action and motion into your photographs. Check out this design from marketing team Fireworx, who use a dynamic and action-packed image to instantly garner attention in one powerful and playful image.
Consider introducing a little momentum and movement into your hero image. Bring it to life with a fun, powerful or exciting image, and then top it off with a simple, punchy mission statement, just as Fireworx have done with “Think. Feel. Respond.”. Becoming a hero was never easier!
04. Grab attention with color
L’Avenir, Dental Clinic by Phoenix The Creative Studio
Colour is important, this you already know. So, it makes sense that it is an indispensable tool when it comes to designing your hero image. Check out this very clever design by Phoenix The Creative Studio for L’Avenir Dental Clinic that creates a jarring effect by transforming colored objects into a pearly white color.
So, whether you want to create a jarring effect, generate a certain meaning or just add a splash of something new to your hero image, pay careful attention to your use of color.
It’s no secret that illustrations can make for very effective designs, so naturally a website hero image is no exception! Check out this stunning vintage-inspired illustrative hero image for Barcamp Omaha by Grain & Mortar that foregoes the photographic route and opts for a stylish, colourful and textured illustration.
A hero image is what you make of it, so explore different mediums and styles until you find one that feels just right for you, your brand, and your site.
06. Mock it up
Pomodrone by ManyManyPixels
Are you using your site to promote a digital product? Whether it be a piece of software, an app, or anything in between, give people a taste of what they can expect from your service by mocking up a screenshot on a compatible device.
Check out this clean, crisp and informative hero image for the app Pomodrone by ManyManyPixels. The screenshot of the app contents is brought more to life via a very simplistic smartphone mockup. Pair it with a simple description and link, some clean typography and you have yourself a foolproof (and stylish) hero image.
It’s a common mistake to make to assume that “typography” is a synonym for “fonts”. Sometimes the perfect solution to your typographical dilemmas isn’t a digital font from the web but rather a unique handcrafted piece of type.
For example, check out this site title on this hero image design for Dreaming With Jeff. Instead of a clean cut typeface, website builders Squarespace have opted for a handcrafted piece of type. And the result? A unique, captivating and mysterious hero image, that perfectly fits the tone and style of the rest of the website.
08. Experiment with texture
Texture can make or break a design, so it’s often best to tread with caution when using it. But, in the case of this hero image for Quality Peoples, the texture is what sells the design. By using a stylistic photo and roughing it up with some grain, vignettes and a sepia-toned filter, this design is transformed from an everyday apparel website to an engaging, rough and vintage-inspired surf brand site.
So, consider experimenting with texture if you think it suits your content and brand. It can give a flat photo depth, or a new photo a classic vintage touch.
It’s been proven by many smart people that the human eye appreciates and is drawn to symmetry. So, why not tap into that smart scientific discovery and incorporate a little mirroring into your design?
Have a look at this design for the 2013 ‘Spree Conf’ website that uses a fairly symmetrical photograph and enhance this symmetry with a tapered navigational bar and other centralized elements. The result of all of this symmetry is a very simple, easy to navigate, balanced and effective hero image design.
10. Get on the grid
In design, grids are paramount, and it looks like website design team Float knew just this when it came time to design their own site. Check out the way Float have split their hero image up into two separate blocks – one photographic and one typographic.
This super simple technique helps to break up the image and direct the eye around the page in a smooth, logical way – not to mention, the block of type is colored in a way that brings some vibrance and cheerfulness to the design!
Mixing type and photos for your hero image doesn’t have to be an uphill battle. In fact, there are many quick, simple, and stylish ways you can do it. Let’s have a look at this simple but effective example by Jeremy Jantz for Life In Greenville.
What Jantz has done here is chosen a fairly straightforward image, and paired it with equally as simple type bound within a transparent black box to keep things legible and sharp. See, I told you it was simple!
12. Go minimal
Berger by Clapat
Not a fan of the flashy, heavily-designed look? Or perhaps you feel it doesn’t suit your brand? In that case, consider stripping your brand down to the bare necessities and taking the minimal route. Minimalism (when done right) can be classy, sophisticated, elegant and calming, and if you check out this hero image design for Berger by Clapat, this hero image hits all the right notes.
By using a simple image to give a hint at the website’s content, a flat soft grey background, and very simple type, this hero image is given a stylish, clean and minimal effect. For some more minimal design inspiration, be sure to check out these beautiful tips and examples!
13. Create a dreamy scene
JOHO’s by WILD
Adjusting your photograph’s colours in specific ways can give your hero image design a certain mood and tone. Sounds a little labor intensive, I know, but trust me – you don’t have to be a Photoshop whiz to transform your photos from drab to fab, especially given the amount of filters you have at your disposal!
Check out this stunning hero image design by WILD for JOHO’s that creates a dreamy scene by taking a simple photograph, adjusting the colors to bring out the blues, purples, greys and reds, and then throwing a little stylish type over the top.
Try out Canva’s set of stylish photo filters to transform your photos into something special with just the click of a button.
Friends of Grand Rapids Parks: Green Gala by Frances Close
When we think of the web, chances are a lot of us think of ‘shiny’, ‘new’, and ‘modern’, but consider bringing a bit of old-worldly charm into your hero image design to stand out from the crowd.
Check out this hero image design by Frances Close for Friends of Grand Rapids Parks that channels all things vintage by collaging images, hand type, and classic colors to create a quirky and eclectic design. Don’t be afraid to do your own thing, to layer elements or to step away from the polished and shiny trends every now and then!
15. A new perspective
thebar.com by Heather Luipold
Do you have a product or service you want to depict photographically, but aren’t quite sure now? Consider flipping the perspective about in an interesting way and see what new things you can create that way.
Take, for instance, this hero image design by Heather Luipold for thebar.com that depicts the product (a mixed drink) from a bird’s eye view angle, rather than the typical side shot. Top it off with some bold type hidden behind the image, and a textured background and you have a unique, clean and beautiful hero image.
Just like with regular problems, sometimes a new perspective can be all you need to solve it.
16. Choose an angle
Carine’s Closet by Romain Briaux
A lot of websites are made up of strong horizontal and vertical shapes, so one way to step apart from the status quo a little is to introduce some diagonal angles into the works. Check out this classy and sophisticated but modern and stylish hero image by Romain Briaux for proposed blog Carine’s Closet.
The hero image design itself is simple – an engaging photograph coupled with some simple, elegant type. But what makes this hero image stand out is how it interacts with the rest of the webpage. By tapering the image in on an angle, the hero image feeds into the content, creating a super simple but sharp and striking effect.
17. Set a scene
Rosa Restaurant Website by George Olaru
Flat lay photographs are all the rage right now, especially on social media like Instagram. So, why not reap the benefits of this flexible trend for your hero image by setting a scene that gives visitors to your site a hint at what to expect.
Have a look at this flat lay hero image by George Olaru for Rosa Restaurant. The combination of a beautifully flat-laid scene, the rich colors and the elegant type are what makes this hero image beautiful, classy and very inviting.
18. Darken your photos, lighten your type
American Fangs by Create the Bridge
A big hurdle you might face when trying to pair type and photographs is your type not standing out enough. This usually occurs when the photograph is too busy, detailed, or your typeface is too thin or small. There are a lot of ways to overcome this hurdle, but check out this unique solution by Create the Bridge for alternative rock band American Fangs.
By taking the detailed image (or in this case, video clip, check it out here) and lowering its contrast and brightness, you can then layer a semi-transparent piece of type over the top to highlight the image/video.
You might think you’re stuck with the colors you are given when reviewing your photographs, but fear not – gradients are to the rescue! By overlaying a simple and soft gradient over your photo you can keep your photo’s content visible and distinguishable, but you have a say over what colors that photo throws.
Check out this hero image for Anders Hede’s portfolio site that pairs a lively, exciting photo of a festival moshpit with a calming, gentle purple/blue/green gradient to create a beautiful effect.
Plus, another bonus of this method, is it often makes type stand out a lot easier as there are less colors for it to battle against. Check out how Anders has managed to put a thin typeface over such a busy photo with no legibility problems whatsoever.
A one-time heralded introduction to Internet advertising, they’re now hated and blocked just as much as their ugly plain-text predecessors.
But they still play a critical role on the online advertising landscape, and ensuring that yours are visually impactful (it’s all about attracting eyeballs fast, remember) is key.
In this article, we showcase 20 incredibly eye-catching website banner ads. You’ll come across Canva banner templates throughout. Clicking on them will open the template in your own Canva account, for you to customize as your own.
01. Spotlight your logo
Showcase a beautiful logo or mark by placing it front and center on your ad. Buatoom show us just how in his banner for Omise.
Flat illustrations are here to stay. And they’re also beautiful visuals that’ll liven up any banner. Alex Collins has textured his in the example above but, if you’re not into texture, you can leave them perfectly flat.
Stacked type that is set and styled the same way will result in a boring composition. It’s important that you vary both of these characteristics if you want to work with stacked type. Don’t want to deal with it? Feel free to work with one of our solutions.
07. Try bold, contrasting colors
If you’re unsure of which colors will create contrast, break out your color wheel and select complementary colors. You can also go with unlikely color combos, like red and purple. They’re not complementary but can help you achieve contrast as well.
White copy tends to stand out strongly when set over color overlays. It’s a great pack more color into your design and make sure your copy is loud. Above, we’ve provided a template that does just that.
09. Feature handwritten type
Handwritten type is expressive and charming. Different tools will help you create different feelings, so choose your medium wisely.
Have illegible handwriting? We’ve got your back. You’ll find plenty of typefaces in our library that will give you the look you’re going for without sacrificing legibility.
10. Play with patterns
Design playful patterns around the seasons or a special holiday, like Christmas. Swap out the kind of imagery you use to build your patterns and use your layout as a template.
You can build a playful pattern with basic geometric shapes. We’ve gone with solid shapes but outlines work perfectly as well.
11. Design a type-centric layout
If you have an ad you’ve no imagery for, create an eye-catching composition with type alone. Decide which bits of content should be at the top level and style them so that they are the first thing your audience sees. In the case of J. Crew’s banner below, it’s the extra juicy discount.
This doesn’t mean cutting out all your copy. We’ve still included it above. However, our yummy cakes are the dominant element within the banner.
13. Save time with templates
Chances are, you’ll be creating the same kind of banner a few times. You’ll have sales every so often and having to create a new design for each is a pain.
Define what kinds of banners you’ll need to design often and create simple templates for them. Madewell uses playful borders in theirs.
Borders offer great flexibility when it comes to templates. You can easily swap out whatever is in them to create a new feeling. Above, we can quickly replace our Christmas imagery to produce a new ad in no time.
14. Highlight your CTA
It isn’t enough to use a bright color on your CTA. It must look like an actionable element. You can style it to look like a button or underline it to make sure your viewers know it’s a link.
Label your CTAs accurately too and use simple language. Just a word or two is more than enough.
Placement and hierarchy within your banner are also important. Don’t bury your CTA and use other elements in your layout to guide viewers towards it. If you’re still learning how to build hierarchy, feel free to use our template above.
15. Use eye-catching color
If you want to use color to make sure your banner garners viewers’ attention, you have to consider your banners context. Consider a banner being a designer for Facebook. Using a blue hue, no matter how bright, will ensure it goes unnoticed. In this context, a bright orange would be a much better call.
Bright hues alone won’t do the trick either. You’ve to be mindful of how you use them within your composition. Don’t restrict eye-catching color to small details on your banner. Use them in larger blocks, like we do above.
16. Curate your photography
Your imagery choices should be of the highest quality. They should be stunning but should also read perfectly at all sizes. We’ve a great library with dozens of options, feel free to check them out.