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10 business owner tools made by starts ups that you must have

You might have heard of Producthunt. It is a popular portal that is used to launch hundreds of new products and services every day. The creativity and span of problems that they solve are fantastic.

The spectra goes from Snapchat for puppies apps to sites that post jobs for women in tech. Nothing is too small; nothing is too big. Everything is here. You can find products made by 17-year-old computer wizard, and others that are made by organizations such as Google and Microsoft.

We know that business owners don’t have much time to scan through the list of product launches, so we have done it for you.

This article presents the top 10 new services that a small business owner would find valuable, and make life a bit easier.

Howmuchtobuildanapp.io

We all know the situation. You have the greatest idea for an app but doesn’t know how to build it yourself. Or perhaps even worse. We don’t know what it cost to build an app. Well, this problem is solved now. You can use this service to get a rough estimate on how much it cost, so you get an idea if your dream is achievable, or just should stay as a dream.

Canecto.com

Canecto has developed one of the most useful business tools for web analytics. With a completely automated suite, Canecto allows you to have one of the simplest, yet most complete web performance reports, so you can make informed decisions based on your data. These reports show you the concrete improvement areas where you can make a difference and how it could benefit your business. Canecto then advises you on the specific actionable recommendations for you to improve the areas on your website and meet the goals you set for online business.

Techconferences.co

Do you want to attend tech conferences, but just don’t know where or when? Or are you planning to go to London in June and want to find out what is on the agenda when you visit?

Look no more. The tech conference will let you know just this. It is a complete directory of all international tech conferences. It lets you browse per category or geographically, and this makes it easy to zoom in on just what might be of interest to you.

Bolt.com

Bolt is a very simple checkout that allows customers to check out very easily. The idea is to make sure you do not lose any customers. They claim that their conversion rate is 35%, compared to the industry standard of 20%. If this is true for you too, then there could be easy profits ahead with Bolt.

Icons8.com

If you produce content then you would have learned that finding icons is easy. Finding icons that match what you do is however not so easy. The problem is that a standard icon always stands out from what you are doing. The color, shape or design might not match your website 100%. This problem has been solved with Icons8. They let you dynamically create icons that match your work.

Remove.bg

Remove background solves a problem that many content creators have. It is a very simple solution, which allows you to remove any background in a photo and change it. You can either make it clean or replace it with something cool. This can now be done in a simple web-based solution.

Thehelm.com

If you are a person who doesn’t trust tech companies with your personal data, then you might want to take control over how your e-mails are managed and distributed. The helm is your personal e-mail server, that lets you do this in an easy non-tech way.

Hiretechladies.com

Hire tech ladies is a global community of more than 50.000 women in tech. It helps them connect and also to expose them to tech jobs. They post blogs and has an active network of women in tech that enables them to share experiences that are unique to their situation.

The Growth Handbook

If you need inspiration on how to grow your business then the Growth book might be of interest to you. The book can be downloaded for free and shares examples from success stories like Slack and Pinterest. Their focus is on how you develop the reputation of your product and create a word of mouth effect.

Clearbrain.com

Clearbrain uses AI to help you connect to your marketing audience in a smart way. It analyzed their behavior and suggest the best channel mix on how to best reach them. It aggregates and integrated with platforms such as Facebook, Hubspot to help you select the most ideal approach to your audience.

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About the author

Per Damgaard Husted is the founder and CEO of Canecto. Per holds a Master Degree in Business Administration from the University of Aarhus, Denmark. He has more than 20 years of experience within online management.

Per Damgaard Husted

CEO

Don´t do web analytics
Canecto is the smart alternative to hiring a digital agency or doing analytics yourself
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Canecto | Out Of The Box Web Analytics by Per Damgaard Husted - 1M ago
The Canecto Website Review is designed to make you understand how well your site is working for you. So you know if you need to give it attention and what to focus it on.
Knowing the results of a Website Review will make you understand if:

Your site is working as it should, and you don´t have to give it extra attention.

Your site is ok, but you have some low hanging fruits that can give you fast results.

Issues with your site keep it from performing up to its potential.

Getting a Website Review will let you

The Canecto Website Review is designed to help you understand how well your site is supporting your business. So you can make informed decisions on how much effort you will put into improving your site, and where you should focus.

Understand how the elements of your site works for you

Know where to focus and know what not to change

Recognise the best ways for you to improve your site

You will know how a site’s content and traffic are performing.

You will learn where a site’s performance is different from peer sites – and why.

You will get suggestions on how to best increase the number of conversions.

Your Website Review is a PDF report

Know witch elements of your site that work fine for you, and understand where you have issues.

Are you losing business on a daily basis?

It takes less than one minute of your time to set up a website review.

And you will have your findings seven days later when the AI has collected and analyzed your site’s data.

Not knowing how your site is working for you means that you might never know if you lose too many customers on your site, if you have the wrong traffic focus. Or if you are spending your time on actives that do not create value to you.

Get your Website Review with a 40% discount today
The regular price is $49. You can get it today for $30 (only from this page)

No credit card required – you don´t need to pay anything now.

Money Back Guarantee

You first have to pay for your review when it is ready for you. And we are confident in knowing that a Website Review report will help you understand how to boost your site’s performance. If you for any reason find that we are not a fit for you then we will give your money back any time in the first 30 days of using Canecto. No questions asked.

The post discount appeared first on Canecto.com.

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The post Ditch analytics appeared first on Canecto.com.

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Canecto | Out Of The Box Web Analytics by Per Damgaard Husted - 2M ago

The post Hotel appeared first on Canecto.com.

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Canecto | Out Of The Box Web Analytics by Per Damgaard Husted - 3M ago
Web analytics is dead – and it’s cool for you

Web analytics is dead – and it’s great for you. Most people how need web analytics to run their business do not really have time or interest in doing web analytics. It used to be a problem, but no more. Here is why.

Web analytics is dead – and it’s great for you. Most people how need web analytics to run their business do not really have time or interest in doing web analytics. It used to be a problem, but no more. Here is why.

Recources
More How to´s
From the blog
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About the author

Per Damgaard Husted is the founder and CEO of Canecto. Per holds a Master Degree in Business Administration from the University of Aarhus, Denmark. He has more than 20 years of experience within online management.

Per Damgaard Husted

CEO

Don´t do web analytics
Canecto is the smart alternative to hiring a digital agency or doing analytics yourself

The post test post appeared first on Canecto.com.

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Does sales funnels work?

Conversion funnels are tangible crowd pleasers but are they, in reality, an outdated and misleading way of converting customers? Maybe it’s time to rethink the traditional sales funnel?

One of the more central approaches within sales and marketing is the use of funnels. Conversion funnels can be applied to many different scenarios but is usually a method of getting website visitor to take a desired actions. It is a way for companies to systematically move users from one stage to another. The main goal is to lead the users from awareness to buying a product or service.

Businesses rely on converting users online using a 120-year-old method

Since the funnel methodology was first invented by St. Elmo Lewis in 1898, it has changed very little. It seems a little ironic that so many businesses rely on a method invented prior to the invention of the internet, to convert users online. Funnels give a misleading and unrealistic picture of real-world user journeys. Funnels are based on the conception that the buying process is linear.

It’s naive to think that prospective customers enter the funnels from the top and work their way down the funnel. Today, consumers are more empowered and connected than ever, resulting in users making more informed purchase decisions, causing them to jump between stages in comparison to following a linear purchasing flow.

Consumers have gotten so used to researching and comparing everything from products to prices online. Which means that when entering a website they often already know what to get and are ready to buy. In this case, many of the stages in the traditional funnels becomes irrelevant and redundant.

Websites have thousands of user journeys

Canecto, a Danish startup, have studied data patterns and user behaviour on hundreds of websites including both B2B and B2C throughout the past year. They have found that the majority of all websites have at least hundreds of unique user journeys. These findings are raising a lot of question in relations to the use and efficiency of traditional sales funnel tools such as Google Analytics.

Both European and American companies took part in the study and the results are quite astonishing. Amongst the participants were a large international clothing brand with stores across Europe and a suitable large webshop. Data showed that their users undertake approximately 2.700 user journeys on their website towards just a few selected target pages. This means that the total number of user journeys throughout the entire website would be much higher.

With these findings in mind, the use of traditional funnels can seem obscure. Brands can’t expect consumers to follow the paths, that they have laid out for them. Instead, they should focus on building valuable and engaging relationships.

Funnels can be a useful way of structuring website flows but marketers need to catch up with the ever-changing digital landscape and user behaviours instead of relying on a method that was invented 120 years ago. It’s time to rethink the way we create online experiences in order to meet the need of consumers.

Recources
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Guides
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About the author

Regitze Grønlund is the CMO of Canecto. She holds a Bachelor in Marketing and communication studying in Melbourne and Copenhagen.

Regitze Grøndlund

CMO

Don´t do web analytics
Canecto is the smart alternative to hiring a digital agency or doing analytics yourself

The post Does sales funnels work? appeared first on Canecto.com.

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Improving your website content will boost your business. Here’s how you do it!
Humans makes decisions based on what they see and hear

Even before the rise of technology, communication experts around the world strongly believed in the fact that humans are influenced to make decisions based on what they see and hear. This is true on your website as well as life in general.

Even for prospective customers who don’t buy your product online, they have probably visited your website at some point – often, it’s the first point of contact with a brand.

How your customers sees your busines

With this in mind, you need to set the scene for how you want customers to see your business. Instantly, they should have the right mindset for the journey on which they’re about to embark with your company. Above all else, your most important task is likely to be content.

The problem? According to some statistics, around 90% of website traffic DOESN’T convert into business for the website owner. Why spend time and money getting traffic to a website when the real problem is what happens as soon as they arrive?

A Black box

Traditionally, the issue of fixing content has been somewhat of a black box. No tools have been able to tell you how the content has been performing and what needs to happen to improve it.

In itself, the field also seems to have been reserved for experts. While most website owners will understand funnels, UX, user journeys, and other basic terms, the rest is a specialist field that requires a communication expert just to understand. Therefore, it’s understandable that most website owners have been unable to attack content improvements in a systematic and data-driven way.

A new AI solution

However, there is now a solution to this problem, and it could save lots of business owners headaches in the coming months and years. Much like many modern inventions, it utilises AI (Artificial Intelligence). Luckily, in this case, the results can be presented in a non-tech way and understanding your content issues is easier than ever before. What’s more, you can also learn which actions will improve said content.

There are patterns in how your users interact with content, and this fact forms the foundation for this particular technology. If enough people react the same way, this becomes a trend. By knowing the most influential trends and how your content interacts with users, you suddenly understand why they react in the ways they do. Moving forward, this provides insights into what can be improved for even more reactions.

Patterns and users

For example, let’s say that the strongest patterns are telling you that writing style is essential with content. From that moment forward, you can focus your attention on this area. Alternatively, it might be that the length of your articles is the most important factor that determines reader interaction. Either way, it offers a focal point and one that will allow for improved content for your specific audience.

The technology reviews lots of different patterns in user interaction, but you’ll only be presented with the ones that really matter. What does this mean? For one thing, you don’t need to waste hours and hours trying to interpret data like with conventional web analytics tools. This technology will isolate the patterns in your users’ behaviour that can explain how they interact with your website. Compared to conventional analytics tools, this is a much simpler solution.

Additionally, the technology will even identify the pages on your site that require your attention most. With this, you’ll know where to focus, what’s wrong, and how to fix the content.

It is simple to use

While there are many fantastic features with this technology, perhaps the best is the simplicity (its non-tech nature). Numbers, graphs, and statistics do not drive content improvement findings. Whenever a finding is presented, it’s shown in plain text, so you don’t need to have a degree or lots of experience just to understand the required action.

You don´t need an agency

This means you can get started without the help (and cost!) of an agency. If you don’t want to, you don’t need to understand the terms or what the graph means. As long as you have the actionable steps and framework to improve the content, you’re all set.

In fact, the finding can be presented to you as a web analytics PDF report. In a management reporting style, it will also tell you what’s wrong with the website and what you can do to fix it.

If you’re looking for a solution of this type, one of the best is Canecto. Based at the Technical University of Denmark, this is a Danish company that really helps with website improvements.

Not all will be automated

Of course, not everything will be automated for you. You’ll still need to do the actual content improvements, but knowing where to focus, which content has issues, and how you can improve is invaluable. Now, you know what you should aim for to get it right.

Without expensive experts, you can improve your content with confidence. By doing so, you ensure that you’re doing the best you can to have your business and website running in harmony. Your website will be supporting your business, and vice versa!

The post Improving your website content will boost your business appeared first on Canecto.com.

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Improving your website content will boost your business. Here’s how you do it!

Even before the rise of technology, communication experts around the world strongly believed in the fact that humans are influenced to make decisions based on what they see and hear. This is true on your website as well as life in general.

Even for prospective customers who don’t buy your product online, they have probably visited your website at some point – often, it’s the first point of contact with a brand.

With this in mind, you need to set the scene for how you want customers to see your business. Instantly, they should have the right mindset for the journey on which they’re about to embark with your company. Above all else, your most important task is likely to be content.

The problem? According to some statistics, around 90% of website traffic DOESN’T convert into business for the website owner. Why spend time and money getting traffic to a website when the real problem is what happens as soon as they arrive?

Traditionally, the issue of fixing content has been somewhat of a black box. No tools have been able to tell you how the content has been performing and what needs to happen to improve it.

In itself, the field also seems to have been reserved for experts. While most website owners will understand funnels, UX, user journeys, and other basic terms, the rest is a specialist field that requires a communication expert just to understand. Therefore, it’s understandable that most website owners have been unable to attack content improvements in a systematic and data-driven way.

However, there is now a solution to this problem, and it could save lots of business owners headaches in the coming months and years. Much like many modern inventions, it utilises AI (Artificial Intelligence). Luckily, in this case, the results can be presented in a non-tech way and understanding your content issues is easier than ever before. What’s more, you can also learn which actions will improve said content.

There are patterns in how your users interact with content, and this fact forms the foundation for this particular technology. If enough people react the same way, this becomes a trend. By knowing the most influential trends and how your content interacts with users, you suddenly understand why they react in the ways they do. Moving forward, this provides insights into what can be improved for even more reactions.

For example, let’s say that the strongest patterns are telling you that writing style is essential with content. From that moment forward, you can focus your attention on this area. Alternatively, it might be that the length of your articles is the most important factor that determines reader interaction. Either way, it offers a focal point and one that will allow for improved content for your specific audience.

The technology reviews lots of different patterns in user interaction, but you’ll only be presented with the ones that really matter. What does this mean? For one thing, you don’t need to waste hours and hours trying to interpret data like with conventional web analytics tools. This technology will isolate the patterns in your users’ behaviour that can explain how they interact with your website. Compared to conventional analytics tools, this is a much simpler solution.

Additionally, the technology will even identify the pages on your site that require your attention most. With this, you’ll know where to focus, what’s wrong, and how to fix the content.

While there are many fantastic features with this technology, perhaps the best is the simplicity (its non-tech nature). Numbers, graphs, and statistics do not drive content improvement findings. Whenever a finding is presented, it’s shown in plain text, so you don’t need to have a degree or lots of experience just to understand the required action.

This means you can get started without the help (and cost!) of an agency. If you don’t want to, you don’t need to understand the terms or what the graph means. As long as you have the actionable steps and framework to improve the content, you’re all set.

In fact, the finding can be presented to you as a web analytics PDF report. In a management reporting style, it will also tell you what’s wrong with the website and what you can do to fix it.

If you’re looking for a solution of this type, one of the best is Canecto. Based at the Technical University of Denmark, this is a Danish company that really helps with website improvements.

Of course, not everything will be automated for you. You’ll still need to do the actual content improvements, but knowing where to focus, which content has issues, and how you can improve is invaluable. Now, you know what you should aim for to get it right.

Without expensive experts, you can improve your content with confidence. By doing so, you ensure that you’re doing the best you can to have your business and website running in harmony. Your website will be supporting your business, and vice versa!

The post Improving your website content will boost your business appeared first on Canecto.com.

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How to run Facebook campaigns without analytics

You can come a long way with running Facebook ads without analytics if you just use a lot of common sense.

First of all, you must be clear on the target of the campaign. A campaign can only have one of two goals. Create awareness or create sales.

Create awareness

Creating awareness means that the goal of the campaign it so be visible to your target audience. But not in a way that leads to sales. There can be different reasons for why you do not what to sell via Facebook. Perhaps it is not possible to sell your product or service online. It could be that the campaign is a part of the first step of sales funnel, where the purpose is to build awareness or trust.

This means that the actions you want your users to take are not so significant. Because you aim to influence them or perhaps to engage in a dialogue with them.

However, as part of your sales funnel, you will eventually need to get the users away from Facebook and onto your own site. It is therefore essential that you do this as soon as possible in your funnel set-up.

You want to do this because to want to own the users that you reach. Getting them to your own site allows you to do remarketing and perhaps also to get their e-mail address. So the Call to Action should always be to get a user to your site, Remember that your interest, in this case, is the opposite of Facebooks, they will do what they can to include your actives in their sphere.

Create sales

The other goal of a Facebook campaign could also be to drive sales. Your goal here is much more evident here than the first target. The campaign must be a part of a funnel (via your site) that leads to sales.

Facebook sales work best for impulse driven sales where the presentation of your product is so strong that it can drive sales itself.

Insider tip.

We have seen a lot of data from many sites, and Social Media is one of the worst performing channels when it comes to leading to sales. Traffic from Social Media has a lower conversion rate than other channels (the best are SEO and Direct).

Every business is unique, so you should never generalise, but as a rule of thumb, you should not use Social Media as a sales channel. If you do, then Facebook is the best of them, and Instagram and Twitter are the worst in converting users into customers.

Minimal Analytics Requirements

You don´t want to do Facebook entirely without analysis measurements, but you can come a long way with a few steps.

If your goal is to create awareness, then you are interested in reach. That is how many people saw your add or post. This is easy to check on your Facebook posts. You are also interested in how many clicked onto your site. They have much more value to you. You can get this number from Google Analytics.

If you are interested in sales, then you are a little bit more in the dark when it comes to data. You can get data on the traffic from Social Media, but since few converts, it will probably not tell you much. You will soon discover that Facebook and Google define a conversion differently – funny enough in ways that favour their own platform. So their number don´t match.

Unless your business is very different from the majority of business, then you won’t be able to sell much via Facebook traffic. And since your available data it is confusing and most likely biased if you try to measure it. So our advice is to don´t spend too much time analysing it.

Your time is probably better to spend making more content of reflecting on how different posts work when you compare them to each other. This will give you indications on what messages works the best in your engagement process. You could say that if you focus on quality then quantity will follow.

The post How to run Facebook campaigns without analytics appeared first on Canecto.com.

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Be smart. Don´t do analytics.

As a small business owner, your time is your greatest asset. The reason you started your business is that you are really good at doing one thing. This has most likely to do with customers, products or sales. This is where you get your kicks, and it is your dedication to that area that will eventually grow your business.

At Canecto we realise this and we what to help you achieve your goals by letting you spend as much time possible to do what you do best. And that is probably not web analytics.

You need analytics

However since your business is dependent on Web Analytics, you can not grow your business without it. If you don´t have analytics insights, then you navigate your business blindly, and risk makes decisions that are not the best for you.

Don´t spent time doing analytics

So we have designed a product that can help you get the time you need to grow your business and at the same time get the web analytics you need to make the right decisions on where to focus your online efforts.

In essence, what you do is outsource a task that you will never be good at anyway. You probably, do this already done with your accounting, your inventory management and similar operations.

Don´t get a new tool – get a report

The product is very different from the tools that you know — starting with the fact that it is not a tool at all. You get the findings you need as a PDF report. Not based on numbers, graphs and jargon you don´t know what means. It is a writing report – like a management report that lets you know how your site is doing, where you should focus on improving and what you should stop doing.

In that way you can read it when it fits your schedule, you don´t need to know a new tool or new academic field. You get the knowledge you need to know to boost your sales on your turf.

Based on advanced AI with an output you can understand

The product is made using the latest AI technology that monitors your behaviour, then makes sense of what it means to your business and lets you know who to act on it.

Try for free

You can try a free version of the report  to see if it makes you better at running your business:

Try for free

The post Be smart – don´t do analytics appeared first on Canecto.com.

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