Campaign is the world's leading business media brand serving the marketing, advertising and media communities. Our mission is to provide those professionals with the creative firepower they need to attract and delight consumers. At a time of rapid change, when re-invention has become the new normal, we have to change too.
The news that J Walter Thompson and Wunderman are to merge may not have been entirely unexpected, with the former's reputation suffering in the wake of allegations of discrimination. While the rebrand and a change of leadership could attract new clients, it also throws the spotlight on wider questions about the febrile nature of the diversity debate in the industry.
Mother co-founder Stef Calcraft wasn't an obvious choice to head the UK arm of media behemoth Dentsu Aegis Network. But he hopes time spent client-side will provide strong foundations for his mandate for change.