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As a long-time ad guy with global agency TBWA, I’ve had to re-think my views on marketing throughout my career. When we first started ..read more
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Photo credit: Alex Ledesma I recently wrote this about my career and the process of personal evolution: Having self-confidence is ..read more
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I recently had the opportunity to give a talk before a wonderful group of small community bankers. Their number one concern ..read more
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Influencer marketing has been under constant attack for the last two years and now the Facebook/Instagram Industrial Complex seems bent ..read more
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Here is one of the most poignant news items from the recent Cannes Lions Festival, an annual gathering of brands, creatives, and ..read more
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By Keith Reynold Jennings, {grow} Contributing Columnist Introductory Note from Keith: It’s a privilege to be a new contributing ..read more
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In an episode of The Marketing Companion a few months ago, my friend Tom Webster declared that “social listening is crap.” A bold ..read more
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Wow. The new episode of The Marketing Companion is jammed packed with fascinating ideas. Brooke Sellas and I ..read more
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By Mark Schaefer Beginning with my book KNOWN, I’ve been a relentless advocate for the critical importance of personal branding. ..read more
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By Mark Schaefer I recently attended a SXSW session reviewing the state of the art of using AI for complex storytelling — specifically, ..read more

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