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Five years ago, I ran my first face-to-face course on digital marketing in late summer in Sydney. It was out the back of a divey café in inner city Newtown and it was a ridiculously hot day, even for summer. I remember the heat vividly. I tried to cool the room down by opening the back […]

The post Behind the scenes of five years of teaching face-to-face courses appeared first on Brook McCarthy.

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I’m heading to a year-end business retreat on the New South Wales northern coast, with nine other like-minded business owners at the end of this week, after running my final face-to-face courses for the year. It’s an opportunity to press ‘pause’ on my client work, family life, and the day-to-day humdrum of running a busy […]

The post Your business essentials: year-end review appeared first on Brook McCarthy.

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I made all the mistakes in business so you don’t have to. Although after eight years in business, mistakes are somewhat inevitable. And I do like to double-check that something really didn’t work before I move on. To celebrate the latest launch of The Non-Planner’s Business Plan free challenge, which kicks off on Monday, November […]

The post Simplifying your business to make more money appeared first on Brook McCarthy.

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By Guest blogger, Nicola Rankin. A few months ago I had a really unproductive week (yes, a whole week). At first I thought the problem was the work was really hard and I wasn’t feeling well. But the real problem was procrastination. It was a tough week. But my response was to turn away from […]

The post Into the flow: overcoming procrastination appeared first on Brook McCarthy.

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Australians love plumbing the depths of self-deprecation. Concurrently, we have a macho culture of “getting on with it”, being proudly independent and hiding any weakness. It’s an uneasy marriage, and when applied to self-employment, it often results in depression, anxiety and social isolation. And that’s just one reason why the Problogger conference is so necessary in […]

The post Failures and final defeats: Problogger 2016 wrap-up appeared first on Brook McCarthy.

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Nothing is a sure bet in life – except that anything that could go wrong, will go wrong. This is particularly true if you’re busy and especially cannot afford anything to go wrong. This cheery little message isn’t intended to contribute to the concerted worldwide political campaign to keep you awake at night. There’s plenty […]

The post Stay on message – but give up control appeared first on Brook McCarthy.

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In 1972 in Jerusalem, Leonard Cohen, accompanied on stage by a full complement of musicians and singers, abruptly stopped singing “Bird on the Wire”. “I really enjoy your recognising these songs,” he said to the audience. “But I’m scared enough as it is out here, and I think something is wrong every time you begin […]

The post Leonard Cohen on dented perfection appeared first on Brook McCarthy.

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Ah, Christmas! So many expectations, so much stress. Usual suspects include “make peace with warring family members, cook like Nigella, organise catch-ups with all friends, close and distant, finish garden, get a haircut, shop like the clappers, give to charity, be nice to your children, be upbeat and joyous, in line with the Christmas spirit” […]

The post Give and receive: Christmas in business appeared first on Brook McCarthy.

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With the online learning sector estimated to be worth $107 billion in 2015, according to market research firm Global Industry Analysts, a figure that’s only set to grow next year, I sat down with Dotti Media duo Angela Ponsford and Miranda Ivey to talk about how to sell (out!) your online course. Three business brains […]

The post Selling your online course: a step-by-step guide appeared first on Brook McCarthy.

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I love rock-climbing – throwing yourself at a wall and shimming up, crab style, towards the ceiling. Climbing is great for entrepreneurs, especially if you’re over your stories and tired of your own rubbish. Getting over the first hurdle The first hurdle to climbing is getting used to the idea which, if you consider it, […]

The post Climbing the walls: when you’re tired of your own rubbish appeared first on Brook McCarthy.

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