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Boston Beer Company yesterday reported a shipment decline of 6.2 percent in 2017, driven by shrinking sales of its Samuel Adams and Angry Orchard brands.

In an earnings report released Wednesday, the country’s sixth largest beer company — which makes Samuel Adams beer, Angry Orchard Hard Cider, Twisted Tea, and Truly Spiked & Sparkling seltzers, among other products — said it shipped about 3.8 million barrels of product in 2017, compared to 4 million barrels shipped in 2016.

Boston Beer also reported a 7 percent decline in depletions for the year, which it blamed on the loss of a selling week.

“Our full year 2017 depletions performance was below our expectations, but we were able to deliver ahead of targets on our cost savings and efficiency projects, which provided us the flexibility to invest more in our brands in the fourth quarter to improve our trends and set us up well for 2018,” CEO Martin Roper said via a press release.

The company’s revenue also decreased 4.8 percent, to $863 million, in 2017.

In the fourth quarter, Boston Beer’s shipments declined 7.7 percent, to 898,000 barrels, while its depletions dipped 10 percent compared to the previous year. However, there was one fewer selling week in 2017, the company said. Depletions were only down 2 percent in Q4, and 5 percent for the year, on an adjusted basis.

“Although still negative, total company depletion trends showed continued improvement during the last quarter,” Boston Beer founder Jim Koch said via a press release. “We are still seeing challenges across the industry, including a general softening of the craft beer and hard cider categories, more and more startup brewers opening their doors, and retail shelves that offer an increasing number of options to drinkers.”

For the three-month period ending December 30, net revenue declined 5.9 percent to $206.3 million versus the same period last year. However, net income increased $8.4 million to $30.5 million, which the company attributed to a one-time impact related to the Tax Cuts and Jobs Act, the Republican tax code rewrite that President Donald Trump signed into law in December that has reduced the company’s effective tax rate from 36.3 percent to 14.7 percent.

“We are encouraged by the improving quarterly company depletions trends since the first quarter of 2017 and are motivated further by a strong start in 2018,” Roper said in the release.

In 2018, Roper said the company expects to return to growth. Boston Beer is projecting depletions and shipments to grow as much as 6 percent. According to the company, depletions increased by 6 percent through February 10 compared to last year. However, as Cowen and Company analyst Vivien Azer pointed out in a report yesterday, “the company is cycling strong double-digit declines” from the previous year.

Koch said the company has been encouraged by the early response from wholesalers and retailers to its new products, including ale-and-lager hybrid Sam ’76, Samuel Adams New England IPA and Angry Orchard Rosé. However, he cautioned that it was “too early to draw conclusions on the long-term impact” of those brands.

During Wednesday evening’s call with investors and analysts, Roper said the company anticipates its growth brands to be Twisted Tea and Truly Sparkling, while Angry Orchard and Samuel Adams will be “big challenges.”

Although the company doesn’t expect the Samuel Adams brand to return to growth in 2018, Roper said the introduction of Sam ’76 and the return of spring seasonal Cold Snap should aid the brand. He added that the introduction of a Rosé cider and slowing declines in the cider category could help Angry Orchard’s trends.

Last week, Boston Beer announced that outgoing Peet’s Coffee CEO Dave Burwick, who has served on Boston Beer’s board of directors since 2005, will supplant Roper as CEO of the beer company. Speaking to Brewbound, Koch said Burwick would bring “a different set of strengths and skills” to Boston Beer.

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NAMPA, Idaho – Mother Earth is pleased to announce it’s distribution partnership with Lipman Brothers, Middle Tennessee’s first distributor of Wine and Spirits and a premier carrier of outstanding Indie Craft Beer covering over 77% of the state’s population.

Distribution of Mother Earth’s year-round beers as well as seasonal and specialty offerings will begin this week in cans, on draft, and in limited bottle availability to Eastern Tennessee, including Knoxville, Chattanooga, and “Music City U.S.A.”, Nashville! Customers may find Mother Earth’s products at grocery and independent liquor stores; as well as restaurants, bars and all establishments carrying fine independent craft offerings.

Beer distributed and sold throughout Tennessee will be brewed at Mother Earth’s large production brewery located in Nampa, Idaho and delivered cold, fresh and ready to be enjoyed!

Stay tuned for additional announcements naming states throughout the country now carrying outstanding beers brewed by one of America’s finest independent craft breweries, Mother Earth Brewing Company.

About Mother Earth

Mother Earth Brew Co. develops hand crafted artisanal ales in year-round, as well as seasonal and specialty offerings. With multi-state as well as international distribution serviced by breweries in Vista, CA and Nampa, ID; Mother Earth’s award-winning beers help define and maintain the standard of excellence expected of independent craft brewers.

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TAMPA, Fla – Continuing the growth in production and distribution of its world-class beers, Cigar City Brewing is pleased to announce the addition of the Southern California market to its distribution footprint. Stone Distributing has signed on as Cigar City Brewing’s wholesale partner in the Southern California market and will help introduce SoCal to CCB’s dynamic line-up of ales and lagers, including Jai Alai IPA. Kegs and twelve-ounce cans of Jai Alai IPA, Maduro Brown Ale, Florida Cracker Belgian-style White Ale and their newest year-round offering Guayabera Citra Pale Ale will be available from San Diego to Santa Barbara beginning in late February.

Looking to build on the strong relationship between Stone Distributing and their CANarchy portfolio-mates Oskar Blues Brewery, Cigar City Brewing enters the California market poised for strong and sustained growth following their launch. One of the fastest growing brands in the country, CCB boasts the best-selling craft six-pack can through national IRI reporting in Jai Alai IPA with other year-round and seasonal offerings complementing. National and international awards and accolades have garnered attention for the brewery since their inception in 2009.

“Southern California is a mecca for craft beer and we’re excited to tell our story to the beer-loving masses in SoCal,” says CCB’s El Lector Neil Callaghan. “Stone Distributing has been a huge influence in crafting (pun intended) the beer scene in the area and we couldn’t be happier to partner with their team.”

Stone Distributing Senior Director of Sales Brian Dewey says, “We are incredibly stoked to have Cigar City join our limited portfolio of innovative brewers. They are bringing a regional portfolio that complements our partners and providing our customers something uniquely different for Southern California. It will be exciting to watch how the market responds with such a dynamic lineup of beers.”

Market launch events will be taking place throughout Southern California in late February, March and April with numerous Cigar City Brewing representatives traveling from Tampa to celebrate the arrival of its award-winning beers. These events will feature Cigar City Brewing beers and will be incredible opportunities for the area’s craft beer fans to learn about Cigar City Brewing’s history and its award winning beer from the people who know it best.

Cigar City Brewing’s beer, including award-winning Jai Alai IPA, will be available in fifteen states encompassing Florida, Georgia, Alabama, Virginia, Pennsylvania, New York, New Jersey, Tennessee, North Carolina, South Carolina, Colorado, Utah, Texas, Illinois and California starting in February. Cigar City Brewing’s ales and lagers are also exported to Denmark.

Visit Cigar City Brewing’s website [www.cigarcitybrewing.com] for full beer information and to find CCB beer closest to you.

About Cigar City Brewing:

Cigar City Brewing, makers of Jai Alai IPA and Hunahpu’s Imperial Stout, was founded in 2009 by Joey Redner with the goal of creating world-class beer that reflected the flavors and history of the Tampa region. This unique approach has resonated with local and national markets and the brewery has grown quickly to produce over 90,000 barrels of beer in 2017. Along with Oskar Blues Brewery, Perrin Brewing, Squatters Craft Beers and Wasatch Brewery, Cigar City Brewing is a part of CANarchy, a craft brewing collective that represents the largest canned craft beer supplier in the country.

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Massachusetts’ Wachusett Brewing has partnered with former Guinness brewmaster Fergal Murray to kick off a new set of collaboration brews that the company has dubbed the “1794 series.”

Set to debut on February 23, “The Fergal Project” is a 4.5 percent stout that combines Irish malts with the same American hops used in Wachusett’s “Wally” New England IPA.

“I’ve known Fergal for about 15 years,” Wachusett president Christian McMahan told Brewbound. “He had heard about Wally, and the success we were having with a New England IPA, and his idea was to take the Irish malts that he knows and is familiar with and combine them with the hop bill of Wally.”

McMahan said he hopes to collaborate with Murray on future offerings, taking “classic global styles and putting a U.S. craft spin on them.”

Future 1794 series offerings, set to roll out later this year, will include an IPA infused with pickle brine – called Willy Dilly – and a coffee stout called Latte Da.

Beyond the 1794 series, Wachusett is planning to introduce a number of new launches in 2018, including a lower ABV Wally New England IPA line extension called Wally Jr.

“Session was a natural progression for us,” McMahan said, noting the company also made a blood orange-infused version of the hazy IPA called Wally Juiced last year.

“We think there is a strong session opportunity in the New England IPA category, and we want to establish a mainstream leadership position with the Wally platform,” he added.

The hazy IPA trend isn’t the only opportunity the company is trying to capitalize on in 2018. It’s also drawing inspiration from the wine category and launching two rosé-flavored products – a hard rosé seltzer under the Nauti label, which it owns, and a rosé wheat beer under the Wachusett label.

“Rosé transcends wine,” McMahan said. “It has become a symbol of fun and flavor. We are trying to extend those rosé occasions into non-wine occasions.”

Both products are set to hit the market in late March, he added.

The company also plans to introduce a tropical-style IPA, called Mass Soul, and convert its Nauti 12-packs to 15-packs.

Wachusett produced approximately 70,000 barrels in 2017, and is looking to grow by more than 14 percent this year, McMahan said.

“We just had a record January, and that’s before any of the innovation has even come out,” he said. “We’ve received a lot of positive feedback about the new products from wholesalers and retailers.”

A press release with additional information about “The Fergal Project” is below.

Wachusett Brewing Partners with Legendary Irish Master Brewer Fergal Murray For His 1st US Craft Beer Collaboration

WESTMINSTER, Mass. — Wachusett Brewing Company is kicking off a new line of limited edition beers with a major bang. The first beer in its new 1794 Series will feature a collaboration with renowned Irish Master Brewer Fergal Murray. The beer, appropriately titled “The Fergal Project,” is being billed as a New England Stout, an exciting new interpretation of the style. The stout combines classic Irish malts with American hops Wachusett has featured in its well-regarded New England IPA Wally.

“I’ve known Fergal for almost 15 years,” said Christian McMahan, President of Wachusett Brewing Company. “When we talked about the launch of this new collaboration series, there was no one else I wanted us to work more than Fergal. His knowledge of the stout category is second to none. We are honored he chose Wachusett as his first U.S. craft beer partner.” McMahan concluded.

“I’ve been watching and keeping an eye on Wachusett, so I got on the phone with my buddy Christian and here we are,” said Fergal Murray. “I love working with people that are passionate about making great beer and certainly found that with everyone I met at their brewery, the whole creative process was a pleasure,” Murray concluded.

The collaboration themed 1794 Series is a homage to the year that the iconic symbol of the Wachusett brand, the barn at October Farm was built. The quality, craftsmanship, and collaboration that went into the construction of the barn over 200 years ago — and still stands strong today — is symbolic of the newest extension of the Wachusett Brewing family.

“The Fergal Project” will be released on draft and in 4-pack 16oz. cans February 23rd. “The Fergal Project” is 4.5% ABV and 40 IBUs.

For more information about Wachusett Brewing Company, visit www.wachusettbrew.com.

About Wachusett Brewing Company

The company produces a diverse, award-winning line of beers ranging from their best-selling Blueberry Ale to their recent introduction, the highly-rated Wally, a New England IPA. WBC is the largest brewer in Central Massachusetts and was one of the top 10 fastest growing craft breweries in the US in 2016.

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BOULDER, Colo. —The Brewers Association (BA) — the not-for-profit trade group dedicated to promoting and protecting America’s small and independent craft brewers — announced its 2018 board of directors.

Eric Wallace, co-founder and president, Left Hand Brewing Co. (Longmont, CO), stepped into the role of board chair. He has served on the board in various capacities since 2011.

Additionally, new board members Larry Horwitz, brewmaster at Four String Brewing (Columbus, OH) and Jose Mallea, co-owner of Biscayne Bay Brewing (Miami, FL) were appointed by the BA board of directors as at-large representatives. These at-large appointees serve to increase small brewer representation. Horwitz and Mallea join newly elected brewpub representatives Tim Brady of Whetstone Station (Brattleboro, VT) and Julie Verratti of Denizens Brewing (Silver Spring, MD).

“My term as board chair promises to be a period full of challenges and continuing change, of shifting business models, changing rules and regulations, acquisitions and consolidation,” said Wallace. “This commotion will create opportunities for the BA board and staff to try new ideas, new solutions and new efforts ‘to promote and protect American craft brewers, their beers and the community of brewing enthusiasts.’ I encourage the brewing community to take advantage of the myriad of resources made available by the BA and to join our collective efforts to extend CBMTRA, and to educate consumers about where their beer comes from and how their purchasing decisions impact their communities through supporting the independent craft seal campaign.  I look forward to serving.”

The 2018 Brewers Association Board of Directors is made up of the following members:

(*indicates new to board in 2018)

Executive Committee

  • Chair – Eric Wallace,Left Hand Brewing Co, Longmont, CO
  • Vice Chair – Dan Kleban,Maine Beer Co, Freeport, ME
  • Secretary/Treasurer – Larry Chase, Standing Stone Brewing Co, Ashland, OR
  • Past Chair –Rob Tod, Allagash Brewing Co, Portland, ME
  • Brewers Association President & CEO –Bob Pease

American Homebrewers Association Representative Board Members

  • Chris P. Frey, Saline, MI
  • Roxanne Westendorf, Cincinnati, OH

At-Large Board Members

  • Jim Koch, Boston Beer Co, Boston, MA
  • Tom McCormick, California Craft Brewers Association, Sacramento, CA
  • *Larry Horwitz, Four String Brewing Co, Columbus, OH
  • *Jose Mallea, Biscayne Bay Brewing Co, Miami, FL

Brewpub Representative Board Members

  • *Tim Brady, Whetstone Station Restaurant & Brewery, Brattleboro, VT
  • Larry Chase, Standing Stone Brewing Co, Ashland, OR
  • Sean Casey,Church Brew Works, Pittsburgh, PA
  • Cyrena Nouzille, Ladyface Ale Companie, Agoura Hills, CA
  • *Julie Verratti, Denizens Brewing Co, Silver Springs, MD

Packaging Brewery Representative Board Members

  • Leslie Henderson, Lazy Magnolia Brewing Co, Kiln, MS
  • Steve Hindy, Brooklyn Brewery, Brooklyn, NY
  • Dan Kleban,Maine Beer Co, Freeport, ME
  • John Mallett, Bell’s Brewery, Inc., Galesburg, MI
  • Garrett Marrero, Maui Brewing Co, Kihei, HI
  • Wynne Odell, Odell Brewing Co, Fort Collins, CO
  • Rob Tod, Allagash Brewing Co, Portland, ME
  • Eric Wallace, Left Hand Brewing Co, Longmont, CO

Committee Chairs

  • AHA Governing–Roxanne Westendorf
  • Brewpub–Cyrena Nouzille
  • Diversity – Julie Verratti
  • Events – Leslie Henderson
  • Executive – Eric Wallace
  • Finance – Larry Chase
  • Governance –Wynne Odell
  • Government Affairs – Dan Kleban
  • Market Development– Garrett Marrero
  • Public Relations & Marketing – Steve Hindy
  • Technical– John Mallett

“Our board is the guiding force behind everything we do at the Brewers Association,” said Bob Pease, president & CEO, Brewers Association. “Together, we will work to strengthen the independent craft brewing community and support all of our members at every stage of their development. I look forward to working with this excellent and passionate group of brewers.”

The board of directors guides the strategic direction of the BA and governs the activities of the professional division of the BA, as well as the American Homebrewers Association, Brewers Publications and BA events including the Great American Beer Festival, Craft Brewers Conference & Brew Expo America and SAVOR.

About the Brewers Association

The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 4,000-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup, Great American Beer Festival, Craft Brewers Conference & Brew Expo America, SAVOR: An American Craft Beer & Food Experience, Homebrew Con, National Homebrew Competition and American Craft Beer Week. The BA publishes The New Brewer magazine, and Brewers Publications is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA’s American Homebrewers Association and the free Brew Guru mobile app. Follow us on Facebook and Twitter.

The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.

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CINCINNATI, Ohio — In collaboration with Cincinnati native Joe Hoffecker, award-winning editorial cartoonist for the Cincinnati Business Courier, Fretboard Brewing Company is releasing a traditional style Doppelbock beer named Reverberator, Thursday, February 22nd. Joe has produced a special illustration just for the release of Reverberator in honor of Bockfest and the unique brewing heritage of Cincinnati.

Recently celebrating his 30 years of work with the Business Courier, Hoffecker is a homebrewer himself and an avid craft beer fan, especially of traditional German styles, like bock. His connection to Fretboard is from a long-time friendship with one of the brewery’s managing partners, Kevin Moreland. “I remember meeting Kevin at Bockfest around 2004 while performing with the Bier Band,” Hoffecker said. “Even back then, Kevin was very enthusiastic about Cincinnati, its brewing history, and making it a better community. I share that enthusiasm and when he needed an illustration for Fretboard’s Doppelbock, I immediately volunteered my services. It’s been great to watch Kevin evolve and bring his passions to life through the years, and I hope this drawing reflects some of that.”

Fretboard Brewing Company is honored to work with Mr. Hoffecker and will be releasing their Doppelbock beer called, Reverberator this coming Thursday, February 22nd, at 5pm in the Fretboard brewery taproom. There will be a special t-shirt release with Joe’s illustration and posters will be for sale. “Doppel” meaning “double” is a stronger version of German-style bock beers. Originally made by monks in Munich, Doppelbocks are full-bodied, higher gravity beers.

Fretboard Brewing Company is located at 5800 Creek Rd in Blue Ash. Fretboard specializes in quality craft ales and traditional style lagers. Recently opened in November 2017, Fretboard has quickly gained traction in the local Cincinnati market and distributed its products to more than 150 bars and restaurants in Cincinnati. Its recent success and rapid growth can be attributed to their passion for quality craft brews and the managing partners’ love of music. Fretboard’s taproom hosts live music every Friday and Saturday evening and is open 7 days a week.

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MillerCoors Sues Former Strategist Departing for Constellation Brands

MillerCoors has filed a breach of contract lawsuit against a former lead strategist who left the company to work for competitor Constellation Brands, the Chicago Tribune reported.

MillerCoors, the second largest brewing company in the U.S., is seeking a temporary restraining order and a preliminary injunction to block Eric McCloskey, the company’s “highest-ranking employee in its Integrated Strategy Organization,” from starting his new role as the vice president of sales strategy for Constellation Brands’ wine and spirits division. McCloskey, who reported directly to CEO Gavin Hattersley, has a 1-year non-compete clause in his contract with MillerCoors. The company is also seeking damages.

MillerCoors spokesman Marty Maloney shared the following statement: “Eric resigned from MillerCoors to join Constellation’s wine and spirits division. We believe that this move is a direct violation of his non-compete agreement with MillerCoors and are taking steps to enforce our rights under the agreement.”

The lawsuit, filed in Illinois’ Cook County Circuit Court, says McCloskey, who started with the company in May 2013, was MillerCoors’ “most knowledgeable and highest ranking employee regarding (pricing, marketing and innovation) analytics and analyses.” The company argues that McCloskey would be able to us MillerCoors’ market analytics to “gain an unfair advantage in the marketplace.”

MillerCoors added that McCloskey was integral in setting the company’s strategic vision and knowledgeable of the company’s “current year and long range plan (three years), pricing strategy, innovations (new brands and packaging), and competitive analysis on other beer companies, wine and spirits as well as cannabis impacts.” Specifically, the company claims McCloskey was in charge of researching how it can attract wine and spirits to beer, and his team had been working on reports focused on Constellation Brands.

MillerCoors also claims in the lawsuit that McCloskey attached an external flash drive to his MillerCoors laptop on the day he resigned and searched how to clear files from the laptop and transfer them to another computer.

In addition to its suit against McCloskey, MillerCoors is suing Constellation Brands for intentional interference with a contract.

Bell’s Loses Trademark Fight with North Carolina Brewer

Michigan-headquartered Bell’s Brewery has lost a nearly 3-year federal trademark dispute with North Carolina’s Innovation Brewing, according to the Mountain Xpress.

Bell’s had sought to block the smaller craft brewery from using “Innovation” in its name, claiming its use infringed on Bell’s “bottling innovation since 1985” and “inspired brewing” slogans.

However, the Trademark Trials and Appeals Board ruled that it was unlikely Innovation Brewing’s name would cause confusion with Bell’s trademarks.

A Bell’s spokesman shared the following statement: “We respect the Trademark Office’s decision and look forward to continue doing business as usual.”

Thelonious Monk Trademark Lawsuit Against North Coast Advances

A federal judge is allowing a lawsuit filed by the son of Thelonious Monk against North Coast Brewing Co. to proceed, according to Reuters.

Thelonious Monk Jr., who had allowed North Coast to use his father’s name on Brother Thelonious Belgian Style Abbey Ale, claims the California brewery is using the jazz musician’s name and likeness on other merchandise without the estate’s permission.

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BOSTON — New England’s leading independent craft brewer is paying homage to its roots by proudly celebrating the national release of Samuel Adams New England IPA, a refreshingly juicy and hazy IPA. Previously available only in New England, Sam Adams brewers listened to drinkers’ enthusiasm for the beer, which was the best-selling growler of 2017 at the Boston Brewery, and are responding by rolling it out across the country for craft beer lovers to enjoy.

Developed in Sam Adams’ experimental nanobrewery in Boston, New England IPA is a medium-bodied, unfiltered brew with a slight sweetness that is perfectly balanced by the unique combination of Mosaic, Citra, Galaxy, Simcoe and Cascade hops. The hops bring a big fruited pineapple and grapefruit hop character to the beer, and at 35 IBUs, the brew is neither bitter nor harsh on drinkers’ palates. At 6.8% ABV, the unfiltered IPA is a mouth-watering refresher with a smooth, clean finish that leaves drinkers wanting another sip.

Compared to West Coast IPAs, which are known for their prominent hop bitterness and light, dry mouthfeel, New England IPAs generally have a juicy and luscious flavor along with a hazy appearance and are best enjoyed fresh.

Jim Koch, Sam Adams Founder & Brewer, on New England IPA:”New England IPAs originated in our backyard, but there are still plenty of drinkers across the country who haven’t had a chance to try this unique style yet. Our brewers worked for more than a year to develop a brew with a distinctive set of flavor characteristics that involve unusual and novel brewing practices to give our version of a New England IPA its hazy, juicy and smooth character. We can’t wait for drinkers to try it for themselves and see what the haze craze is all about!”

New England IPA Availability:Previously only available on draft at the Samuel Adams Boston Brewery and at select bars and restaurants in the Boston area, New England IPA is now available nationwide on draft. Beginning in April, New England IPA will also be available in four-pack 16 oz. cans for a suggested retail price of $8.99 – $9.99. Prices vary by market.

To find where New England IPA is available near you, visit www.samueladams.com/find-a-sam.

About Samuel Adams

Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, please visit www.samueladams.com.

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BELLAIRE, Mich. – Short’s Brewing Company of Bellaire, Michigan announces a rebrand of their popular legacy flagship brand, Local’s Light. Local’s Light is a classic American Lager originally created to be beer in its simplest form.

The Local’s Light rebrand was completed in house by Short’s Art Director, Jesse Den Herder in collaboration with the Creative and Sales Teams. Local’s Light has a long history at Short’s, according to Joe Short, founder and CEO, “I’m very excited and proud of where we’ve taken Local’s Light. Local’s was the gateway beer for a lot of people who were just getting into craft beer when we opened up in Bellaire 14 years ago. I’m loving the flavor and the simplicity that the “all malt” recipe provides. It’s a high quality, yet simple beer. Jesse did a great job with the art. It brings the classy and elegant versatility of the beer together while tying in its long history as a flagship brand. It’s a sexy package, with great pricing, that tastes delicious, and it’s made by people who care in Northern Michigan. I couldn’t be more happy (and refreshed) about getting this product into the hands of people who like beer.”

While the recipe remains the same, the processes for brewing this beer at the production level have been refined over the last year. Local’s Light is a classic American Lager originally crafted by Joe Short in 2004 to be “beer in its simplest form”. It’s a bright yellow beer with effervescent aromatics of fresh malted barley and lager yeast. Local’s Light has soft and subtle flavors of malt that finish crisp and clean making it perfectly balanced for smooth and easy drinkability.

Distribution of new packaged products will be coming to stores soon. Bottles and cans will be available at Short’s Mart starting on Friday, February 23rd. Short’s Michigan distribution partner, Imperial Beverage, will distribute six packs of bottles and cans starting at the end of February, with 12 packs of cans coming in March. Distribution partners in Illinois, Indiana, Ohio, and Wisconsin will carry Local’s Light cans starting in March.

For more information about Short’s Brewing Company, please visit www.shortsbrewing.com.

About Short’s Brewing Company

Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short.  In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. Starcut Ciders is a division of Short’s Brewing Company born out of a desire to celebrate the bounty of Michigan orchards. The brewery is known widely for their flagship and experimental brews including Huma Lupa Licious and Soft Parade. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.

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GRANBURY, Texas — Fans of Revolver Brewing now will be able to enjoy four of the brewer’s signature beers in cans for the first time. The new cans are expected to start hitting shelves this week.

“Texas is a big, hot, outdoor-friendly state, and there are a lot of opportunities here where we think cans will go that bottles can’t,” said Revolver Brewing co-founder Rhett Keisler. “Texans like cans — they’re the fastest-growing segment of the craft beer market. They’re lighter, easy to transport and very beer friendly.”

The first beers selected for canning are the brewery’s flagship Blood & Honey American Ale, along with Long-Range Pils, a new German-style pilsner, the unique Sidewinder Southwest Pale Ale and Full-Tang IPA, a popular seasonal beer that now will be available year-round.

Blood & Honey is an unfiltered golden ale brewed with malted two-row barley and wheat, finished with blood orange zest, Texas honey and a blend of spices. Long-Range Pils is a twist on the traditional German-style lager, staying true to the Pilsner heritage while adding American Mosaic hops. Representing the region, Sidewinder Southwest Pale Ale is brewed using agave nectar, citrus, maize, spices and finished with Citra hops. Lastly, Full-Tang IPA includes four hops and tangerine peel, which provide a fruity and citrus aroma that is hop forward with a subtle sweetness.

“While we will continue to offer our flagship Blood & Honey in bottles, cans represent a new milestone in our brewing history,” said co-founder Ron Keisler. “This major step forward allows us to reach new locations and situations across Texas.”

For more information about Revolver Brewing, including its portfolio of available beers, visit RevolverBrewing.com, Instagram.com/RevolverBrewing, Facebook.com/RevolverBrewing and Twitter.com/RevolverBrewing.

About Revolver Brewing:

Founded in 2012 in Granbury, Texas by father and son Ron and Rhett Keisler, along with seasoned master brewer and cicerone Grant Wood, Revolver Brewing is one of the fastest growing craft breweries in Texas. Led by their iconic flagship, Blood & Honey, Revolver’s portfolio includes a diverse line-up of year-round, limited release bombers, and specialty RAREWOOD beers aged on wood. Revolver is currently distributed throughout Texas, and entering New Mexico at the end of this month. Please visit Revolver’s website revolverbrewing.com for further information.

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