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“The science is just sitting out there in academia.” That’s why consultant, educator, and author Will Leach decided to package it up in a revolutionary new book. Marketing to Mindstates is about looking beyond traditional market research by understanding and …

The post Why You Should Market to Mindstates with Will Leach appeared first on Brand Driven Digital.

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“Stop being Switzerland!” This could sound like vague advice but it’s so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To help, marketers and serial co-authors Ekaterina …

The post The Laws of Brand Storytelling with Ekaterina Walter and Jessica Gioglio appeared first on Brand Driven Digital.

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“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer …

The post Creating Talk Triggers for Your Brand with Jay Baer and Daniel Lemin appeared first on Brand Driven Digital.

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“Consumers deserve perfect info about businesses everywhere. We can all agree on that.” Going out of the gate, Jeff Rohrs reminded us of what’s at stake with all of the information about businesses online. As Chief Marketing Officer at Yext, …

The post What It Means to Be an Everywhere Brand with Jeff Rohrs appeared first on Brand Driven Digital.

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Who are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all of this and more on this …

The post Crafting Brand Stories That Sell with Amber Williams appeared first on Brand Driven Digital.

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