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The chairman of the High Speed 2 rail project has reportedly warned that its cost could rise by £30bn.

HS2 chairman Allan Cook has written to the Department for Transport to say the high-speed line cannot be delivered within its £56bn budget, according to the Financial Times.

The DfT said a review of HS2’s costs is continuing.

The line will connect London, the Midlands and northern England using trains capable of travelling at 250mph.

“The chairman of HS2 Ltd is conducting detailed work into of the costs and schedule of the project to ensure it delivers benefits to passengers, the economy and represents value for money for the taxpayer,” the DfT said in a statement.

“This work is ongoing. We expect Allan Cook to provide his final assessment in due course.”

The first segment of the project between London and Birmingham is due to open at the end of 2026, with the second phase to Leeds and Manchester expected to be completed by 2032-33.

An HS2 spokesperson said: “We don’t comment on leaks or speculation.

“We have previously noted that our chair, as you would expect, continues to scrutinise the programme, and regularly reports back to the Department [for Transport].

“We are determined to deliver a railway that rebalances the economy, creates jobs, boosts economic growth and is value for money for taxpayers.”

Mr Cook was appointed to head HS2 in December 2018 after his predecessor, Sir Terry Morgan, resigned as chairman because of delays at the Crossrail project in London which he was also leading.

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HS2 line cannot be delivered within £56bn budget and could rise by further £30bn

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Public sector net borrowing rose sharply in June because of higher debt interest payments and rising spending on services, figures show.

It totalled £7.2bn, according to the Office for National Statistics, up from £3.3bn in June 2018.

It was the highest June borrowing figure since 2015, the ONS said.

Analysts said the figures would add to the uncertainty surrounding the UK economy in the run-up to Brexit and the imminent change of prime minister.

“The outlook for fiscal policy was already uncertain because of the extension of Brexit until 31 October, in addition to the imminent change of Conservative leader and prime minister,” said the EY Item Club.

“Much will depend on whether the economy can shrug off its current weakness, as well as on Brexit developments. It will also be influenced by any changes to fiscal policy by the new prime minister and chancellor .”

‘Notable increase’

Last month, the government took in £800m more in tax and National Insurance contributions than a year previously, but debt repayments rose by £2.1bn.

The ONS said there was “a notable increase” in expenditure on goods and services of £1.2bn, while the UK’s contribution to the EU increased by £400m compared with June 2018.

In the three months to June, borrowing was 33% higher than the same period in 2018 at £17.9bn.

Public sector net debt rose to £1.81 trillion, or 83.1% of gross domestic product (GDP).

The latest figures, which show public spending running ahead of forecasts, come as concerns grow over the state of the UK economy in the run-up to Brexit.

The most recent GDP figures showed the economy grew by 0.3% in May after shrinking 0.4% in April.

But economists say that June’s growth figures will have to be strong to avoid contraction in the second quarter.

Samuel Tombs, chief UK economist at Pantheon Macroeconomics, said borrowing would probably just stay within the rules set out by the current Chancellor, Philip Hammond.

“His successor, however, looks highly likely to tear up the existing rules, setting the stage for a giveaway Budget in the autumn and for fiscal policy to materially boost GDP growth next year,” he added.

“The Conservatives are desperate to improve their poll rating and public support for austerity has crumbled, so a fiscal boost is coming.”

On Thursday, the Office for Budget Responsibility said borrowing could rise by £30bn a year in 2020-21 if the UK leaves the EU without a transition deal on 31 October.

The OBR was created in 2010 to give independent analysis of the UK’s public finances.

In its first assessment of the economic impact of a no-deal scenario, the OBR used IMF analysis that shows the UK economy could contract by 2% in 2020 before recovering in 2021.

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Government borrowing rises to highest level since 2015

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Business Matters spent time with Business and Management Consultant Amina Oyagbola and found out who, and what her inspirations are. What do you currently do at AKMS Consulting Ltd?

AKMS Consulting Ltd is a business and management consulting firm. We provide professional and business solutions to address the concerns of our clients and to improve the performance of their businesses.

Our solutions are knowledge and experience based, and tailored to meet the needs and objectives of our clients. After graduating from Ahmadu Bello University in your home country of Nigeria, you earned master’s degrees from both the University of Cambridge and Lancaster University.

Why did you choose to pursue higher education in the United Kingdom? Trinity College Cambridge, a leading college in one of the finest universities in the world, presented to me an opportunity to refine and hone my legal knowledge, to specialise in selected fields of the law, and to distinguish myself in the field.An MBA at Lancaster was motivated by my strong desire to broaden my career horizons and acquire general management and business skills.

That way, I was able to avoid professional limitations and to advance a career in industry and corporate management. I went to Lancaster as a Chevening scholar and consequently, I was able to draw on the informed advice of the British Council in choosing it. The modules it presented to me as well as the excellent networking opportunities were excellent platforms for me to launch a career in business, management, Human Resources and consulting.

The location of these enviable institutions was, for me, a boon as it was like going back home – my early education, up to my time at Ahmadu Bello University, was in the UK.

What was the inspiration behind your foundation, WISCAR?

The need to build and develop the next generation of female professionals and business leaders.

By this, I seek to pass on the baton handed to my generation by the select few exemplars that went before. WISCAR has, in my opinion, picked the ideal mechanism for achieving the generational passion on of leadership, skills and development initiatives. I refer of course to mentorship as a tool for enabling and enhancing women.

At a critical stage in my professional life, I was identified and selected to be part of the Aspen Global leadership network. The name Aspen speaks for itself. But it is important to note that ALIWA (Africa Leadership Initiative-West Africa), broadened my analytical and public service horizons.

It revealed to me the great potential of public-facing private initiatives for enhancing the well being of society.  That special perception helped me to conceive WISCAR.

Who do you admire?

I admire two amazing women who have shown staying power in very complex and challenging pursuits. I say pursuits because these are women in leadership who were forced to contend with issues from diverse fields of human endeavour.

Angela Merkel, over the course of more than 14 years, has shown grace, grit, savvy, humility, and wisdom in the way she has handled the German state. Like every political leader, she has had mud thrown at her, but she has shown an unusual deftness in warding off the dirt whilst at the same time keeping the thrust of her political friends and followers.

Ellen Johnson Sirleaf went through truly trying times in her political journey. She has navigated her troubles astutely and managed to transform her country from one with a seemingly hopeless future into one with hopes of total redemption. It must be noted as well, that she is the first female Head of State in Africa, which is certainly a landmark achievement.

Looking back on your career, is there anything you would have done differently?

I would not change anything in my career track. I, however, exhort women to deliberately focus on building relationships and a strong network to advance their careers and achieve success. I would also encourage women to speak up in pursuit of their goals and to be bold in seizing opportunities presented.

What defines your way of doing business?

Hard work, integrity, ethics, industry, drive, value delivery, knowledge, and expertise form the cornerstones of my professional engagements and consultancy practice. I keep my promises and put in the desired hard work to deliver value to my clients. I ensure that I only accept briefs and assignments that I am qualified and competent to deliver on. I thrive on challenges and strive for the delivery of creative and practical solutions. I am result driven and focus on positive outcomes and client satisfaction.

What advice would you give to someone starting out in your career?

Be honest, hardworking and humble, and focus on creating value. Ensure you have the educational base, knowledge and expertise to work in your chosen field. Ensure that you continue to learn (be a learning individual and run a learning-organisation).

Ensure you are principled and ethical, and that you give of yourself in the interest of the public. Take courses and read books that add value to you and attend webinars, conferences and seminars.

Finally, deliberately and intentionally build your network of friends, colleagues and associates. Ensure that you continuously initiate, plug into, and grow networks and that you involve yourself in the development and education of others in your professional life. In sum, create and nurture professional value chains.

You were recently honoured with a Lifetime Achievement award at the HR People Magazine Awards. What does an award like this mean to you?

Being a recognition of my professional value and worth within the industry, I was thrilled and felt enhanced by the award. Thrilled because of the accolade it represented; accolades paid by my predecessors and peers. Enhanced, because it represented due recognition of all the pain, hard work, and sometimes even soul-searching that went into my work.

I have always felt the need for total immersion in my professional engagements and pursuits. There were times, however, that I would question the sheer effort and dedication that I invested in my work.

This award has validated my values and the ‘all-in’ approach to my work.I hope and trust that it will inspire other HR practitioners to achieve, add value to organisations, and excel in strategic human resource management.

For me, the award is a call to re-dedicate myself towards the provision of leadership and support in the HR profession and use my rich and varied knowledge and expertise to address the business and management needs, and concerns of my clients through my consultancy practice.

How do you continue to grow professionally?

I attend conferences, workshops and seminars. I read relevant books and learn continuously from research in the course of executing briefs and assignments, and from several chat groups and professional bodies, I belong to. I strongly believe in continuous learning, improvement and development.

Read more:
Getting To Know You: Amina Oyagbola, Business and Management Consultant, AKMS Consulting & Founder of WISCAR

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When laptops were first invented, people saw them as a thing that would replace desktop computers.

Of course, this did happen domestically although many people still use desktop computers for their offices and other gaming needs.

Since then, we have seen the rise of smartphones and just how attached the general public is to them. For this reason, we raise the question – have smartphones replaced laptops? Keep reading to find out what we think in this article below.

Social Media

Social media has come a long way over the years and now we are faced with some of the most popular channels including Instagram, Facebook and Twitter taking up space on our smartphones. While, in the past, people would update these channels on their laptops, they now are primarily accessed via smartphones. Some sites like Instagram for example, don’t even let you upload if you aren’t on the app!

Gaming

There are many different forms of gaming that you can enjoy from gaming consoles to PC games and mobile games – but which is most popular? Many people still play games on their laptops, but new mobile games have definitely shown that smartphones have a strong presence. Online casino games are now available on mobile devices meaning that players can open their smartphone and play Vikings Go Berzerk and other slot games. This suggests that smartphones may be taking over when it comes to gaming.

Creating Documents

One of the places that it doesn’t seem that smartphones are overtaking laptops is in creating documents. Many people prefer to type out a document with a full-sized keyboard and a large monitor. This is the case in offices and for those who are running their own businesses. While there are some services for creating documents on smartphones, it is not quite there in terms of technology.

Shopping

Another area to look at when comparing the popularity of smartphones and laptops is shopping. While some people prefer to see items for sale on a larger screen, others do all of their shopping on their smartphones. With apps like Instagram and Facebook now offering shopping features, this is set to become the norm in the future.

General Internet Browsing

Finally, you could say that smartphones are used a lot more for general internet browsing. It is so easy to pick up your mobile phone and perform a quick Google search to find out some information. People can even use voice search to get the job completed quickly and this is why many people don’t want to waste the time turning on their laptops.

Final Verdict

As you can see, smartphones are definitely the most popular choice for many different kinds of tasks. While office workers tend to use laptops or desktop computers, smartphones can be used for pretty much anything else. With technology constantly evolving – who knows what smartphones could be capable in the future. Keep an eye on this technology and how it starts to replace other products that we have been using for years.

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Have smartphones replaced laptops?

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The owner of the Mirror, Express and Star national newspaper titles is in talks to acquire parts of the rival publisher behind the i and The Scotsman.

Reach, which changed its name from Trinity Mirror last year, said yesterday that it was looking at “certain of JPI Media’s assets”.

JPI was put up for sale in May by its bondholder owners about six months after the debt-ridden company was bought out of administration.

It is one of the largest local newspaper groups and owns more than 200 local and national newspaper titles, which include The Yorkshire Post and The Portsmouth News.

The i, launched in 2010 as the sister newspaper of The Independent, is considered the most desirable asset in JPI’s portfolio. The i was acquired from ESI Media, publisher of the Evening Standard, in 2016 for £24 million.

Reach did not state which titles it was interested in buying, but said: “The board . . . confirms that it is in early stages of discussions in relation to acquiring certain of JPI Media’s assets . . . There can be no certainty at this stage that these discussions will lead to an agreed transaction.”

The talks were first reported by Sky News, which said that Reach had submitted an indicative offer for JPI.

The industry continues to face big pressures and changing trends with the decline in print advertising and circulation and the growth of digital news.

The local press has been hit hard and has been cutting costs and jobs. Circulations continued to fall nationwide for regional daily papers in the second half of last year, according to ABC figures.

Reach, led by Simon Fox, 58, the former boss of HMV, bought the Express and Star national newspapers and OK!, the celebrity magazine, from Richard Desmond, the newspaper tycoon, for £200 million in February last year.

In May Reach posted revenues up by 4.4 per cent over the four months to April 28. They fell by 6.4 per cent on a like-for-like basis.

JPI, formerly known as Johnston Press, was acquired by its creditors, including Goldentree Asset Management and Fidelity, in a pre-pack administration process in November. The lenders injected £35 million of cash into the group, wrote off £135 million of debt to £85 million and offloaded liability for its pension scheme.

JPI declined to comment on Reach’s announcement. David King, chief executive, told staff it was “in a formal process to explore the sale of the business” but was “in the meantime . . . accelerating our transition to a digital business”, including introducing subscriber registration and payment to some titles. Shares in Reach fell 1¼p to 79¾p on the London Stock Exchange, valuing the company at £238.8 million.

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Daily Mirror owner looks to extend Reach with purchase of rival titles

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Eve Sleep cut its losses by 50 per cent in the first half of the year but warned investors that the company expects to miss its annual sales targets.

The direct-to-consumer mattress group reported a 50 per cent fall in losses to £5.9 million in the six months to June 30 after it focused on its core markets in the UK, Ireland and France. Group underlying revenue fell by 8 per cent to £12.9 million after a 29 per cent sales slump in France.

The company was launched on Valentine’s Day 2015 with what it claims are the “world’s most comfortable mattresses”. Customers order online and receive their mattress in a compact box. Its prices for a single start at £299, rising to £899 for an “emperor” and customers are offered 100-night trials. It also sells bed frames, duvets and bed linen.

The warning on sales sent its shares tumbling yesterday, down 1¼p, or 14.2 per cent, to 7½p giving it a market value of £19.7 million. This compares with an issue price of 101p and a value of £140 million at its float on London’s junior Aim market in May 2017.

The sharp fall in the share price was also a blow to Neil Woodford, the fund manager who has been a long-term backer of the company with almost a third of the stock. The Equity Income Fund run by Mr Woodford’s firm has been frozen for an indefinite period to stop it being overwhelmed by withdrawals by investors concerned by its poor performance.

Last July Eve Sleep parted ways with Jas Bagniewski, the co-founder and former chief executive, who celebrated the company’s flotation by adding the word “pirate” to his already heavily tattooed forearms to represent “freedom and doing things your way”.

Eve Sleep said Mr Bagniewski was leaving by mutual agreement, adding that management had made “some strategic mis-steps, underestimating what is required to develop a meaningful footprint across continental Europe, while losing focus on creating an aspirational sleep brand in its core market”.

Mr Bagniewski was replaced as chief executive by James Sturrock, who joined in September last year. Mr Sturrock said yesterday he was pleased with financial progress in the first half, despite “substantial retail headwinds” and the competitive nature of the category.

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Eve Sleep causing investors sleepless nights as sales to hit targets

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Asos lost almost a quarter of its value yesterday after a bungled warehouse overhaul knocked the online retailer’s sales growth off course and prompted its third profit warning in a year.

Investors fear one of the brightest names in retail is coming under intense pressure from rivals while its investment-hungry business model stumbles.

Asos was founded in 2000 by Nick Robertson, 51, grandson of the founder of fashion label Austin Reed, and his brother Nigel.

It listed on Aim in 2001 at 20p a share and enjoyed an explosion in sales and value as it cornered the fast-fashion market. It has 18.4 million customers, more than a billion visits to its website and employs about 4,400 people.

Yesterday’s warning sent the shares down by 636p, or 23.2 per cent, to £21.07, meaning the company’s value has fallen by 65 per cent this year.

Investors appeared to be unmoved by the chairman Adam Crozier’s attempt to support the business by buying £100,000 worth of shares.

Asos said that its pre-tax profit will now be about £30 million to £35 million this year, £20 million less than analysts expected. Total sales grew 12 per cent to £919.8 million in the four months to June 30, far below its typical growth rate of 25 per cent.

The company blamed a disastrous IT upgrade at its Berlin warehouse which meant its automated software couldn’t cope with the volume of returned clothes. This resulted in stock clogging up its supply chain, a shortage of goods and customers not being able to buy what they wanted from its website. Nick Beighton, the chief executive, said: “The European customer experience has not been as good as it once was or should be”.

He said the problems should be fixed by September, although analysts at Investec warned that if they remained by November’s peak trading during Black Friday the company would face “calls for management changes and further severe downgrades”.

Asos’s US ambitions have been hampered as its Atlanta warehouse has only been able to stock half the fashion ranges the retailer sells in the UK after third-party brands ran into border control difficulties.

US customs require extra details about the chemical composition of clothes and manufacturer documentation, which a clutch of smaller brands did not have the resources to handle.

Mr Beighton, 50, said there wasn’t an issue with customer demand and highlighted that the number of visits to the website had grown by almost a fifth, but order volumes lagged at 11 per cent.

“In any business of scale there is complexity, it’s unavoidable,” he added. “We are turning from a UK-centric seller into a local international operator and that requires proper muscle and infrastructure to deliver.”

The collapse in the share price means that Asos is worth £1.7 billion, significantly less than its smaller rival Boohoo’s £2.4 billion market value. Boohoo made sales of £856.9 million compared with its rival’s £2.4 billion revenue.

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Asos issues loses a quarter of its value overnight as sales plummet

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The favourite grocer of the middle classes, Waitrose, is shutting seven more shops with the discounter Lidl swooping on three in renewed signs of the rapidly changing retail market.

Waitrose began as a small grocery shop in Acton, north London, 115 years ago. It has 334 shops, employs 52,590 people and merged with John Lewis in 1937.

However Lidl, which arrived in Britain in the 1990s, controls a bigger slice of the grocery market than Waitrose as customers have been lured by its cut-price offerings since the recession. The German company has 760 shops.

Waitrose admitted that it had not been able to make a profit on the seven affected stores and would be selling four outlets in Bromley, Kent, Oadby in Leicester, Sandhurst in Berkshire and Wollaton in Nottingham and closing another three in Marlow, Buckinghamshire, Stevenage in Hertfordshire and Waterside in British Airways’ headquarters near Heathrow.

The grocer said that it had started consultation with the 677 employees at risk. “We haven’t taken this decision lightly but we have to do what’s right for the business as a whole,” Mark Gifford, Waitrose & Partners director of shop trade, said.

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Waitrose announces store closes as middle classes shoppers go to Lidl

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If you want to be professionally successful, a good idea is to invest in data science. With the amount of information generated every day, these professionals are increasingly needed by companies, because it helps to make more informed and informed decisions.

Data scientists are professionals who are responsible for making the company useful for a large number of structured and unstructured data that is always available through the internet.

This tempting career requires a candidate with a variety of skills and requirements, but the question is: how do you enter this profession? In this post, we will outline the key steps you must take to build a successful career in data analysis.

So, what if you know where to start? See tips from now!

Market Trends for Data Scientists

The job market lacks data scientists – even careers that are qualified by the World Economic Forum and released by infoMoney as one of the most relevant in 2020.

According to IBM, the demand for people with data scientists will increase by 28 percent by 2020. This function, which previously existed only in innovative companies that wanted to stand out in the marketplace, became a necessity for businesses to remain competitive. This fact explains the gradual increase in the demand for people with these skills and what contributes to the growth of professions and training courses.

Professional profile with training data scientists

In addition to looking for insights into large volumes of data and translating them into business languages, traders must be able to use the most sophisticated data mining and visualization tools available. In addition, manage and handle this large amount of information through:

Exploration analysis;
Data visualization
Machine Learning;
Deep learning;
Combining predictive modelling, among the other skills we will highlight below.

Skills that must be developed

Professionals who will act as data scientists need to have basic skills. Among others are:

Mathematics

Data scientists work with numbers: problem solving, statistics, probabilities, Sigma Notation, Bayesian Inference, among other subjects related to mathematics.

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During large database manipulations and analyzes – you need to run your own tools and solutions for this activity and programming languages, such as Python and R, are present in almost all databases and also include SQL, MatLab, MongoDB and Spark.

English

This is not a mandatory requirement to qualify during the training of a data scientist, but having knowledge in languages ​​can be a great competitive advantage.

Creativity

The purpose of being a data scientist is to uncover insight and produce intelligence. Creativity is also relevant because it allows professionals to anticipate business needs, especially those that have not been done by any segment.

Logical thinking

Logical thinking is another thing that is relevant because it helps to analyze and streamline the learning process in Data Science. Finally, it is necessary to have abilities with numbers, because they are used in different aspects, including in machine learning algorithms, in-depth learning and statistics, which are important parts of Data Science.

Storytelling

Finally, it is worth creating data storytelling skills – because it helps to transform collected items into elements for visual narratives and facilitates decision making – and data mining, a process that identifies relevant information to gain knowledge about the business, product or competition.

Read more:
Learn where to start a career that focuses on data analysis

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Having a great product or service isn’t always enough for finding new people who are willing to buy from you.

Of course, reaching new customers and selling your products is vital for your business if you want to grow.

That is why your public relations have to be impeccable. They can make or break your company since a strong customer base really is the foundation of a successful business, but you should also think of ways to acquire new customers.

Fortunately, there are strategies and tips that can help:

  • effective sales strategy
  • testimonials
  • wise marketing efforts
  • affiliate programs
Effective sales strategy

You can find many sales strategies that have been working for dozens of businesses since the beginning of time, but you can also dig up new ones every month that come with the emerging trends in technology.

In order to tailor your ultimate sales strategy that will rack up the numbers and bring in new customers, you need to educate yourself as much as you can.

What’s in it for your prospect?

Many entrepreneurs forget that the purpose of their business is solving their customers’ problems. That is why you should always employ a strategy that clearly defines how you can help your prospects.

Lead your sales pitch with a clear articulation of the challenge you can help your prospect solve. Do not dive straight into the different packages, price points, or special promotions. By doing so, you are showing a lack of empathy for their position. In other words, you are clearly not willing to listen to and understand them.

Instead, start by showing them what they can do with your offer and how it can help them. Know that at the beginning of a sales conversation, your prospect doesn’t really understand the benefits of what you are selling. So, treat your product as a valuable solution to a real need instead of making it seem like a commodity.

Define the end results

This is something the vast majority of sales consulting experts can agree on – customers purchase results, not just products or services.

When you grab your prospect’s attention with what they will be able to achieve with your solution, you should explain how that will happen and how they will further benefit from your offer.

If you are selling a product to a company that has never used a similar product before, you will have to inform them about how it will work, how much of a time investment they should expect to make when it comes to managing it, and the types of ongoing support they will have available.

Flexibility

Don’t think that you won’t face challenges and unique demands from your prospects during your sales conversations. Each company you work with is different in its own way, and has different sets of internal processes and objectives.

Of course, saying that you ‘can’t’ do something or ‘won’t’ do something is a sure way to mess up a sale; you have to be flexible with your sales strategy. It needs to be flexible enough to adapt in the face of new challenges on the go.

Of course, sometimes you have to say no, but avoid doing so whenever you can. When you say no, you lose your reputation as a problem-solver and instantly close the door to many possibilities. Do your best to at least check with your team if there is a chance to accommodate a tough request.

Testimonials

Some may say that testimonials fall under marketing efforts, but the value they can provide is so great that they deserve to be a separate part of the sales strategy.

Testimonials are slowly becoming a super powerful marketing weapon. A testimonial from a well-known person in the industry could just be the best PR strategy a company can use. It’s a type of word-of-mouth marketing that resonates well with the target audience.

Awesome testimonial examples include influencer testimonials, effective Facebook testimonials, and Twitter testimonials. One great example of a celebrity testimonial is the ad for Nespresso featuring George Clooney and Natalie Dormer. People loved that ad, and it was trending on various social media platforms for quite a while.

However, whatever you’re doing, make sure to always include some customer testimonials on your website. They do wonders for emerging businesses since people always love to see what other people, similar to them, think about a product or service.

Wise marketing efforts

In order to come up with a solid marketing strategy, you need to determine who your ideal customer is. It is by knowing your audience that you can find out what you need to do to tailor a killer marketing strategy.

Of course, different markets require different strategies, but below are some that have worked well across multiple industries.

Email marketing

Email is still one of the most consistently effective channels for acquiring new customers. On top of that, unlike some other channels,  can start generating traffic immediately.

It would be smart for you to start promoting your business with email marketing. Of course, you don’t have to spend all your time writing and sending emails. Instead, set up a collection of automated email campaigns that are designed to increase your revenue.

You could email new subscribers and offer them an incentive, or address new customers with a post-sale email to upsell and delight.

Email marketing has proven to work especially well within the ecommerce industry. So, if you are in that industry too, make sure to check it out.

SMS marketing

Using an SMS API might just solve your bad outreach figures. Many businesses use global messaging services for their SMS marketing campaigns, and there is no surprise about that since this type of marketing has a great open rate.

On top of that, if they are relevant enough and personal, SMS messages can do wonders for customer engagement. Also, they are quite reliable since they can’t go to spam like emails. You won’t be spending countless hours crafting a perfect message only for it to get delivered straight to spam.

Finally, with this marketing strategy, you will be able to reach your customers globally. With SMS, you can even reach people who do not have an internet connection and whom you wouldn’t be able to interact with otherwise.

Social media marketing

Photo by Tracy Le Blanc from Pexels

Social media platforms have never been so popular. And that makes these platforms a great way to promote your company. Marketing of this kind can be a powerful weapon if used correctly to reach out to new prospects.

Therefore, your business should be present on the most popular platforms such as Facebook, Twitter, Instagram, and LinkedIn. This is a sure way to generate website traffic, attract new customers, and get conversions.

Engage your audience on social media platforms, organize contests, interact as much as you can, and you will create a better brand identity and communication with key audiences.

Affiliate programs

Adding an affiliate program could help you drive more sales if you’re on a tight budget for marketing. Affiliate marketing programs enable other people to promote your product for a commission where you only have to pay them if they make a sale.

These programs usually work by creating a custom URL for each company promoting your products. This link can be shared on social media, in a blog post reviewing your product, or on the company’s website.

With these custom links, you will be able to track who is driving sales for you so that you can compensate them later. Remember that this program comes in handy because it’s cost-effective and successful in most cases. Not only are your affiliates promoting your products, but in a way, they are also doing marketing for you.

Bonus tip: Build lasting relationships

Photo by rawpixel.com from Pexels

Let’s finish things off with a simple but smart bonus tip – keep your customers for life! Once you have a customer purchase something from you, build a lasting relationship. Do not let that be the end of your relationship with the customer.

Put your focus on keeping a strong relationship with your customer. This not only creates trust and helps you develop a strong customer base, but also spreads a nice message about your business. People appreciate every bit of effort you put into the relationship you’re building. And that can only build more trust and add value to your product.

Read more:
How to reach customers & sell more products

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