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Content marketing continues to be ubiquitous in the B2B marketing industry, with more than 9 out of 10 B2B marketers actively engaged in content marketing activity. Worryingly though, less than a quarter have achieved more than moderate success with it  – how can you ensure better results this year?

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The HubSpot reporting add-on brings a much needed layer of customisability to the platform's default dashboards.

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The company that understands their buyers' questions and answers them with content can beat their larger competition where it matters, in search and social media, for a much lower budget.

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Sometimes we all need a little inspiration when planning a blog post, whether it’s the topic, title or accompanying image. Considering there is so much competition in the blogosphere, it can seem overwhelming to write a popular and unique piece of B2B content.

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Every marketer knows the importance of relevant and engaging content for improving B2B lead generation – but it can be tricky with video.

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A big part of successful Account-based Marketing (ABM) is monitoring and responding to the activity of contacts at your named accounts. 

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A lot is written about Account-based Marketing (ABM), and how it is the saviour for companies marketing to the enterprise, without actually saying anything at all about what it is or how to do it.

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Inbound marketing begins with bringing new visitors to your site. For start-ups and other small organisations it can be hard to get the ball rolling. 

Having appropriate visitors to the site is a key step for lead generation. This is where social media advertising comes in handy. There are several different social platforms on which you can place ads. The traditional place for B2B ads has been LinkedIn, but this platform can quickly get very expensive when targeting certain audiences.

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We are pleased to announce that Blend has achieved Diamond Partner status - the highest tier in HubSpot’s partner programme.

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Inbound sales is, in essence, the application of the buyer-centric philosophy behind inbound marketing to the sales process, all the way to the point of purchase.

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