Content marketing continues to be ubiquitous in the B2B marketing industry, with more than 9 out of 10 B2B marketers actively engaged in content marketing activity. Worryingly though, less than a quarter have achieved more than moderate success with it – how can you ensure better results this year?
Sometimes we all need a little inspiration when planning a blog post, whether it’s the topic, title or accompanying image. Considering there is so much competition in the blogosphere, it can seem overwhelming to write a popular and unique piece of B2B content.
Inbound marketing begins with bringing new visitors to your site. For start-ups and other small organisations it can be hard to get the ball rolling.
Having appropriate visitors to the site is a key step for lead generation. This is where social media advertising comes in handy. There are several different social platforms on which you can place ads. The traditional place for B2B ads has been LinkedIn, but this platform can quickly get very expensive when targeting certain audiences.