In this blog, Emma Clark, Senior HubSpot Account Manager at The B2B Marketing Lab, explains how you can customise the 'About' section on your HubSpot contact records to ensure you only ever see the information you need. Find out more.
How can you keep a website project on track before and after it starts? In this blog, Rebecca Harris, Director of Operations and Planning at The B2B Marketing Lab, explains what needs to be considered for any website build.
In the modern sales process, trust is the most important factor. If your prospects trust you, they'll be much more likely to work with you and recommend your products and services to others. In this blog, Rowley Cubitt, Head of New Business at The B2B Marketing Lab, explains how salespeople should go about building trust.
In this blog post, we explore the best social media platforms for business use, as well as how B2B companies can select the right social media channels to increase brand awareness, engagement, lead generation and customer acquisition.
In this article, we summarise the month’s updates, including Yoast SEO reintroducing its FAQ structured data blocks, Google’s never-ending ‘changes’ and what’s being rolled out for Google My Business (GMB) and Google Ads users.