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Many tech companies establish alliance partnerships with complementary products, but they fail to monetize these alliances to ..read more
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While discussing plans for the year ahead with a channel-focused tech company, their global channel marketing leader talked ..read more
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Unless you have no contact with the outside world, you’ve at least heard of Fortnite. The online phenomenon is a “free-to- ..read more
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As we prepare to end the year, it’s always interesting to look at the year in review and see what content on our website was ..read more
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Channel partners, many of whom are launching digital marketing activities for the first time, can often put too much thought and ..read more
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As you plan for next year, you may find that there are large, blank stretches on the calendar where nothing much is happening. ..read more
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The way brands and channel partners think about marketing together is changing. The change is being led by the modern digitally- ..read more
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For many channel partners, their entire marketing strategy is based on hosting events. Steakhouse dinners, golf outings, and ..read more
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To assist with planning for next year, SiriusDecisions, a global business-to-business research and advisory firm, has published ..read more
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Attendance for monthly partner update calls is at an all-time low. And it’s no wonder. Channel partners, like everyone else, ..read more

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