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When capturing photos of homes, it’s the photographers goal to capture as much of a property as physically possible. For the past 2-3 years, this has been made possible with smaller, more affordable, drones (or unmanned aircraft systems).
Being able to capture a whole property in one image, or an angle on a home that was previously unachievable, makes a listing pop! But don’t take our word for it: According to MLS statistics, homes with aerial images on average sold 68 percent faster than homes with standard images.
At ATA Imaging – Real Estate Photography, we’ve seen this phenomenon for ourselves. The majority of our home shoots that have included drone (aerial) imaging, have had an offer made within 5-10 days of the realtor publishing the listing.
ATA Imaging’s Drone Photography Service for residential homes is always a flat $150. For a chance to sell your listing 68 percent faster than without drone photos, this option is a no-brainer!
“It really sets you apart and shows you’re trying to do something different from the pack” – Liza Mendez, Pedro Realty in Miami
ATA Imaging – Real Estate Photography operates with a fleet of skilled and licensed drone operators that only use High Definition Drone Cameras.
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If you’re a real estate agent that takes listing photos with your phone, we’ve got a few tips for you to make your photos look better.
Disclaimer: We always recommend hiring a professional real estate photography company to take your listing photos. For the small upfront investment, it not only sells the home faster but it makes you look better in the eyes of the seller (which leads to more referral business).
Follow these tips for better smartphone listing photos:
1. Hold the camera level
You want the walls to be vertical from top to bottom. If you tilt the camera down to show more of the room and less of the ceiling, it will ‘converge you verticals’ (or make it look like the walls are caving in.
2. Take photos from corners of rooms
This is typically the best angle to show the most of the room without cutting too much out.
3. Hold the camera as far back as you can
Smartphone cameras do not have wide angle lenses so you’ll have to take the photos from as far back as possible.
4. Hold the camera at mid level
The best height for photos is between 40-50” (or stomach/chest area for most people).
5. Make sure the camera is steady
This is extremely important. Nobody likes blurry photos! You can always use a volume button to snap the photo instead of pressing the shutter button on the touchscreen.
6. Take photos in landscape format
Simply put, turn your phone to the side to take photos rather than taking them vertically. Since the camera is not wide angle, you may have to take vertical photos in the bathrooms.
7. Note that you can tap to focus
Before snapping the photo, try tapping in different places to adjust the focus and exposure. If you hold in one place, the exposure (or brightness) will become adjustable on a slider and you can then slide up for more light or down for less light.
8. Try turning on HDR mode
This doesn’t always work well on smartphones but if done properly it can help your lighting drastically. HDR mode takes 3 photos at different brightnesses and combines them together to balance the lighting.
Try these tips out next time you take listing photos on your smartphone, or just give us a call at ATA Imaging and we’ll take care of the professional real estate photography.
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At ATA Imaging we include a free sky replacement on any day that isn't perfect blue skies. Cloudy skies don't make a difference for interior photos, actually they help by evening the light. For any interior photos that show the skies through the windows or sliding doors, we replace the skies with sunny blue skies for free! Exterior photos, especially drone photos, are where the free sky replacements really help and they are always included for free!
Rest assured knowing that you'll never have to worry about cloudy weather on the day of your photoshoot!
Let's have a look at an example of our sky replacement:
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There's a lot behind the scenes when it comes to real estate photography. Cameras, settings, lenses, flashes, and reflectors are all things that typically go into real estate photography. At ATA Imaging we've made the whole process simple!
The first thing to note is that flash photography can be outstanding or horrific. To achieve the outstanding photos, it requires a lot of shooting time and a lot of editing time as well.. Often causing turnaround times to be slower.
So what's the alternative? This is where we come in. We don't use any flashes, saving loads of time during the shoot, and we do all the magic in the camera settings. We use a setting called AEB, or Auto Exposure Bracketing, which allows us to take 3 or more photos at the same time all at different exposures. What does this mean? This means we have a dark photo (so you can see through the windows), and neutral photo (to capture the natural light in the room), and a bright photo (to lighten up any dark areas or shadows in the room).
Where the real magic happens is behind the scenes in editing! Once we have the photos, we combine all 3 photos into one single photo which is then called an HDR photo, or High Dynamic Range. We use the dark photo of the 3 for the windows, the neutral photo for the majority of the room, and the bright photo for the shadows and dark spaces!
What's the best part? We include HDR photos as standard so you don't pay any extra!
Let's have a look at an HDR photo compared to a normal photo:
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Truth Behind Real Estate Drone Photos
Positives and Negatives of using drone photos in under a minute!
NEGATIVE: Many Photographers Are Not Certified
If your photographer is not FAA Certified, you become mutually vulnerable to the FAA issued fines (upwards of $27,500).
POSITIVE: Even MLS Says Drone Photos Are A Must!
According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images.
NEGATIVE:Bad Drone Photos
Drone photos are often delivered unedited and/or taken by an amateur! Bad drone photos can actually hurt your chances for a sale!
POSITIVE:Homesellers Want Drones
According to SoldByAir statistics, 83 percent of homesellers prefer to work with an agent using drones.
POSITIVE:Drone Photos Are NOT Expensive
If you're paying more than $150 for drone photos, you're paying too much! (drone photos have a better ROI than drone videos)
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Drone Rules: Real Estate
Here are the key takeaways from FAA Drone Laws/Rules/Regulations:
1. Make Sure Your Drone Photographer Is FAA Certified:
FAA requires anyone selling drone photos to be 14 CFR Part 107 Certified. If your photographer is not certified, you become mutually responsible for the FAA issued fines (which are upwards of $27,500) for illegal drone use. Many photographers operate without the certification due to lack of knowledge. - Read More Here and Here
2. FAA Rules Trump Any Local Governments:
Don't be fooled by local drone rules banning drones, airspace is public and the FAA ultimately has full jurisdiction. A recent ruling "establishes a rock-solid affirmation that the federal government unequivocally holds jurisdiction over the drone industry." - Read More Here
3. Drone Camera's Do Not Zoom:In response to privacy when flying near private property, the vast majority of drone cameras do not zoom, and the few that do zoom are wildly expensive. With an average of 94-degrees field-of-view, drone cameras are wide angle. This makes them great for capturing real estate, but terrible for "spying". It may be better to be concerned with Helicopters, legally flying as low as 500ft, with a zoom lens on a handheld camera.4. Within 5-Miles Of An Airport:To fly within 5-miles of an airport, your drone photographer must notify the airport of their task. In some cases, the photographer must submit an application, and in rare cases the use of drones will not be permitted.5. Hire A Professional:It's better to be safe than sorry. By hiring a professional FAA Certified photographer, you can enjoy the home selling benefits of drone photography without the risk of taking shortcuts.
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If you have 17 minutes, this video is super helpful.
If you're on a time crunch, here are the 5 key takeaways:1. Have Only One Outcome For Everything You Do: Be clear with your call to action (don't confuse customers with too many options ie. Call, Text, Email, Facebook).2. Marketing Is Math: Track everything, especially emails (open rate, click rate) use Mailchimp, Constant Contact, Google Analytics, Bit.ly.3. Move From Start-Up To Growth Immediately: Don't try to do everything yourself, outsource to experts who make their livelihood on producing results (this is where we come in).4. Always Be Testing: Send variations of emails (different subject lines) and send emails on different days (Tuesdays are typically best).5. Sales Team Must Match Marketing: Have consistent messaging in Sales and Marketing.
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Calling all real estate agents! In our search for great content to provide you with, we've come across an outstanding article from Ken Brown at Photographyforrealestate.net.
"Of all of the advantages of using a professional photographer for listing photos, getting a higher price might be the least important from the agent’s point of view. If the agent has done a good job analyzing the comps and getting the seller to list at a proper price, a $10,000 premium over asking might be unusual. An additional $10,000 might only net the agent $150 before tax. This is assuming a 3% seller commission and a 50% split with the broker.
Selling the home faster saves the agent listing expenses such as update calls and email to the seller and possibly fewer showings.
The biggest advantage to an agent consistently using a professional photographer is an improved brand image. RE agents are independent sales and marketing companies and need to treat their business as such. A professional image also attracts and makes it possible to gain listings of more expensive homes. Very few million dollar homes are listed with agents that only have a track record of $100,000 properties. It’s not much more money to sell higher priced listings so why would an experienced agent want to spend their time selling at the bottom of the market when a small amount of investment could lead to much less work and more return? Agents just getting started can also benefit by out-marketing the competition that may be complacent with the way they have always done business.
Agents thinking they can buy the same gear as the professionals and get the same results aren’t thinking things through. Money can buy a novice musician a Stradivarius violin, but it doesn’t make that musician a professional, they are just the owner of a Stradivarius. Interior photography is a very difficult from a technical standpoint to get good results. It might be hard for an agent to justify the time, effort and money it takes to become and stay competent in the process. It is usually better for them to work on bringing in new listings and building an internal and external team to take care of the details."
With all of this in mind, we at ATA Imaging make it easy to get professional real estate photos by having a seamless process to guide you from start to finish of using our service.
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Professional real estate photography is all about selling homes quickly and for more money. Thousands of home sell each year with very poor photos, however the price suffers in these sales.
The tactic behind professional real estate photography is all about selling the home quickly and for more money. Professional home photos drive significantly more buyer interest which leads to buyers competing against each other, pushing up the price!
Many agents perceive hiring a professional real estate photographer as a one time expense that can be avoided by taking the photos themselves. This is one of the biggest mistakes in real estate! There are countless studies and article's showing how much more a house sells for when the agent hired a professional real estate photographer to shoot the listing photos!Lets take a look at how much more the homes sell for when using a professional real estate photographer:
$200,000 home: $934 more
$300,000 home: $3,145 more
$400,000 home: $5,743 more
$500,000 home: $6,811 more
$600,000 home: $7,129 more
$700,000 home: $9,370 more
$800,000 home: $18,819 more
Study by RuxtaRealty.
Talk about making your sellers happy and willing to refer you to all of their friends!
Now you know why hiring a professional real estate photographer isn't a one time expense, but rather a way to sell homes faster, for more money, make your clients happy, and get tons of referred business!
At ATA Imaging, we understand exactly what buyers are looking for in photos, and how agents need them to be prepared and delivered to streamline their processes. Contact usfor more information on how we can take your listing photos!
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Even in this hot real estate market, selling your home requires a bit of marketing effort. Ads and brochures are important and powerful tools. So, what do you put in your marketing materials?
Content
To the degree possible include key information in your ad or brochure. A classified ad will contain less than a poster, which will contain less than a brochure, which may contain less than an Internet listing, etc. The key, however, is to make sure each medium contains maximum information and minimum fluff.
In general, people want to know what type home is being offered (single family house, townhouse, condo, etc.), how many bedrooms and baths it has, its general location, and the price. Obviously, you also need to include contact information so potential buyers know how to reach you.
If you have the space, a good tactic is to describe the characteristics of the house that lead you to originally purchase it.
1. Was it the location?
2. A beautiful view?
3. Neighborhood charm?
4. A school district you were seeking out?
5. Lots of storage?
6. Garage spaces for 3 cars?
7. High ceilings?
8. The style of architecture?
9. Large entertainment areas?
10. A beautiful garden?
Don't be shy. Mention the best features to set your home apart from others for sale.
A note of caution is called for here. When you mention your home's best features, don't overstate them. If your potential buyer's first emotion on actually seeing your property is disappointment, there really isn't much potential for a sale to that person. With that in mind, I wouldn't refer to a house with a garden that backed to a small farm pond as a waterfront property, nor would I call a small, city apartment with windows on an air shaft a spacious city abode with sunny views.
Photos
Include color photos of your home whenever possible. When selling real estate, a picture really can be worth a thousand words. This is your most powerful marketing tool, so be sure to have good photos.
Keep in mind the photographs will give a potential buyer the first impression of your home. Because online buyers will give your listing roughly 20 seconds to catch their interest, you'll want to make sure your photos are attractive. Entrepreneur.com writer Mohan Kailas states, "Successful real estate is often the product of great photography." With so much on the line with your listing photos, we recommend hiring a professional real estate photographer.
At ATA Imaging, we make it easy to get professional real estate photos. Our process is built on speed and quality to give you the best home photos that sell your home fast! Take a look at ATA Imaging for more information.
Obviously, marketing is one of the key factors in selling a home. With professional real estate photos and creative written content, buyers will flock to your home!
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