Hi! I’m Amber, Welcome to my online front porch. I believe that you can run a profitable and successful business with heart and purpose. One that allows you more time and energy for your family and for the simple joys in life. My mission is to help passion-driven mompreneurs profit from bringing creativity into every aspect of their life.
I spent the last few days at the Creative Founders Conference in sunny Florida and loved my time with the creatives there! I had the wonderful opportunity to share a few of my favorite content marketing strategies with the women in attendance as a speaker and presenter.
While my goal is always to stick to my main topic, I love to give a little freedom for relevant conversation and questions. One such side topic during this talk centered around creating live videos for your content.
Video content is all the rage right now and definitely something you want to consider adding to your marketing mix-up in the next few months!
Here are a few important tips for creating live video content:
The first 10 seconds are crucial to keeping the attention of a viewer! You should care more about the replays than the live viewers during this time, so always start off with a quick greeting about who you are, what you do, and what the point is of the video.
Enthusiasm sells! Be a little more outgoing than you normally would — it makes for better storytelling and draws people in better. You may think it feels funny at first, but it really helps!
The sweet spot of video length is 4 minutes or less. After that, viewership tends to fall off.
Don't get distracted or carried away. While it's great to be engaging with your audience, refrain from welcoming every single person who show's up that you know — it's distracting for those who don't know them and really they want to hear more about what you're sharing about.
Have a call to action at the end of the video. What do you want the viewer to do next? Visit the link in the video caption (which you'll conveniently edit after the broadcast if you're on Facebook)? Join your newsletter? Subscribe to your channel or page? Tell them where you want them to go so they can learn more about what you're sharing.
Recently, I became a consultant with Arbonne, a company that creates nutritional, cosmetics and skin care products using plant-based and organic ingredients as the foundation.
Now before you roll your eyes and frantically press the back button... I’m not here to pitch, but to share why I made this exciting decision in order to continue to grow my brand and business.
TRUTHFULLY, After I signed up, I was afraid to tell people.
There is a stigma associated with going to the direct sales side, am I right?
...but can I let you in on a secret?
I love the world of direct sales! I’ve been a loyal customer for years.
You know how you have your go-to people for your hair, or doctors or dentists? Well, I have my oils girl. I have my skincare girl. My nails girl. I have loved being a customer and supporting these direct sales businesses and women over the last few years as their respective businesses and industries have grown.
I’ve been approached by so many women who say my marketing programs and content would greatly benefit the community of MLM/direct sales/network marketing. (I’m not sure what the politically correct title is, so I’ll just include them all.)
But, I didn't feel as if I could FULLY serve them directly unless I became one of them.
In recent years, I've coached a few direct sales business ladies and guiding them through the process of creating personal brands and strategically using their online platforms. It’s been fun work for me, but I also know there is much more I can bring to this audience, too.
Authenticity is a huge part of my business and brand, and in order to better help my Blooming Business tribe, I have to understand firsthand some of the challenges they experience in marketing and growing their direct sales business. So, here I am!
Direct marketing offers more opportunities than just another stream of revenue.
Did you know that the average millionaire has 7 streams of revenue?
I love working with my clients on diversifying their products and revenue streams... to build staircases of products that tie into one another and take customers on a journey.
This additional revenue stream seemed like a no-brainer to me... I get to use products I love, share them with others, and receive compensation in return just like your average affiliate program (but with a whole lot more perks).
I don’t have large-scale plans just yet for my Arbonne business as I feel my way through the beginning stage, but I have seen first-hand as friends retire themselves and their spouses from corporate jobs or even become millionaires from direct sales companies. There is huge potential for this arm of my business!
I also love community and coaching others with their business. So many women have told me, I don't have a business but I want to work with you! This now opens a new door for a new team of women I can help coach and build businesses with.
Happy, Healthy People... for real!
I was introduced to Arbonne products by my sponsor in a completely off-handed way. She used the products, loved them, and would casually share them here and there. There were no pitches, no presentations, no random Facebook Messages (not knocking that method, I’m just sharing what was a totally different experience vs. what I have heard in the past). She was authentically using the products herself, loving it, and sharing the experience along the way. Exactly how I like to do business!
Which brings me to the other reason I love this brand. All of the women I’ve encountered who are consultants are such vibrant, happy, healthy, loving people. They exude such light and love. They take care of themselves and their body. They are great role models for self-care. I hadn’t encountered another direct sales company that embodied those qualities as a whole. I remember thinking to myself, I want what she’s drinking! Ha!
Loving the products so much that I had to have more
It was when I started using the products and fell in the love with them. It started out with replacing my coffee with detox tea and fizz sticks (affectionately known as a ‘tizzy’). I’ve drank decaf coffee for years, but I was loading it with sugary creamers and then skipping breakfast... definitely not healthy!
My tizzy drinks are now my go-to in the morning. No weird shaky caffeine feeling, just a delightful energy to get things done. They also help me remember that my new lifestyle includes having a healthy breakfast.
Oh, how I love the makeup! I love the fact that it’s free of all the chemicals that are in my old stuff. It's vegan and made with things that I feel okay about sharing with my daughter (she totally raids mommy's lip gloss drawer now!).
In one weekend, I replaced all of my old products with the Arbonne makeup line (hello special value pack at 40% off? Yes, please!)... and it’s funny because the compliments on my makeup have been rolling in every day with strangers on the street. Even my Dental Hygienist asked me as I sat down for my routine cleaning, “I love your lip color! Where is it from?”
It’s that easy to share.
A walking billboard for the products
It’s no secret that I’ve been wanting to make larger-scale changes in my health this year. Circling back to authenticity, I figured if there was any program I would try it would be the 30-day healthy living challenge, a detox using Arbonne nutritional products.
If I could be a walking testimonial to the difference these products can make, how impactful of a sales and marketing message is that?
So my friend Maghon Taylor and I started the Happy Healthy April Challenge, a free Facebook group for those who are doing the 30-day Arbonne Healthy Living Detox and it’s also a welcoming community for those who are using their own products but following some of the same eating guidelines. All are welcome in our group and you can still join in here.
I’m wrapping up Week 1 of the challenge, and I already have more energy and enthusiasm for making it all the way to Day 30 of the challenge. (I’ll share more detail about my experience and results once I’ve made it to the finish line, too.)
I'm not scared anymore.
I mentioned earlier that I was scared to tell people about my new Arbonne affiliation, but now I’m feeling the opposite! I love these products and strongly believe what I choose to share with my platforms will always be true to me and my lifestyle.
If you’re interested in learning more about this opportunity (yes! I’m building a team and you can be on it!) or any of the products, the invitation is always there. I look forward to sharing with you more about my experiences with this new arm of my business grows in the time to come.
If you're curious about direct sales, but not sure where to start, my friend Dawn (a former direct sales superstar) put together this handy resource that is worth a look!
Next week, along with my friend Maghon of All She Wrote Notes, we’re kicking off a 30-day healthy eating challenge we’re calling Happy Healthy April! We’re excited to spring into this next season with a healthier lifestyle. We’re using Arbonne products, but you can use whatever works for you. You can read more about the challenge and join us April 2nd in the Facebook group.
HOW YOU START YOUR DAY DETERMINES THE DAY
I just got back from a 7-day trip attending two conferences. I had many takeaways to implement in my life and business, but one thing that has already made a difference is how I start my mornings. I know what you’re thinking, and I used to eye roll when I heard the phrase “morning ritual,” but it *has* really had positive effects. A few things that are a part of my morning ritual now:
Movement: Some sort of stretching (a few minutes on this yoga app is good for me)
Spiritual: Prayer, devotional, and/or meditation
Self-care: Journaling with a list of gratitude and what I want to welcome more of into my life
Nutrition: I’ve kicked my coffee habit and now drink tea and a protein shake
BREAKING NEWS FOR INSPIRED RETREAT
You’re hearing it here first, friend! We’ve just unveiled an opportunity for you to bring a friend to Inspired Retreat at an unbelievable rate. Introducing our friends + (business) family add-on registration! Paired with your regular registration, this gives you the opportunity to bring your business partner or friend at $1,200(!!) off the regular rate.
Because we know learning and growing is better with friends and because you’ve been asking for this, we’re excited to offer it for our last seats available for this May’s experience. Register now before this rate is gone!