ABQ Home Staging provides home staging and interior decorating services to homeowners and realtors. In this blog you will find Helpful tips and thoughts on home staging and real estate marketing in
In the era of HGTV, potential home-buyers expectations have become extremely high. They want a home that is beautiful and problem-free. Buyers are willing to pay premium prices for the perfect home that is move-in ready.
The reality is that most homes on the market need some sort of repairs or upgrades in order to appeal to these sophisticated and demanding buyers. The question is, is it better to do the repairs and upgrades on your own, or give a buyers credit to address the issues.
Upgrades vs Buyer’s Credit
Once you decide that your home does need a facelift as compared to other options in the marketplace, the next decision is whether to do it before listing or offering the buyer a credit which allows them to remodel to their own taste. While it might seem like a good idea to give the buyer the ability to choose their own design, the truth is that if you can afford to do the work, you should get it done before listing. Here are a few reasons why offering a buyer’s credit has a downside:
•Buyer Impression: A dated home will look dated. Unless you’re offering a true “fixer-upper,” then buyers will evaluate your home based on its current appeal. Some will envision the potential, but many will find that too much work.
• Lower Offers: Offering a credit could be seen as seller motivation or desperation, which can lead to lower offers.
• Credit vs Value: You might feel an $8000 credit is reasonable for new kitchen counter-tops but your buyer might not. This can lead to additional negotiations which might reduce your profit.
• Home Condition: Buyers are hoping for a low-maintenance, low-repair property. If your home shows its age, buyers naturally wonder what else might be lurking beneath the surface.
• Loan Approval: Getting a home loan approved with a “carpet allowance” is all but impossible. To avoid this concern, most credits are labeled as “closing cost credit” instead, but there are limits to that also. If your buyers already are hoping for a closing cost credit, then they might not be able to accept your offer.
A dated home will always look dated. While you might find a buyer who can truly visualize the potential of your home, the truth is a home in need of updates will have a smaller buyer pool, and this reduces your chances of a good offer. If you can afford to make the updates before you list, you remove the opportunity for low-ball offers and put yourself in the best possible position to get a great offer.
Pillows are an important accent in the total room design. Properly placing pillows on a chair, sofa or bed can complete the look of a specific room and make the space more inviting and comfortable. Here are a few tips that will help in decorating your space with pillows.
How many pillows should you use? Balance is very important, you want to make sure you don't have too many pillows or too little of pillows. As a general rule, an odd number of pillows makes for the most natural, inviting arrangement: three for smaller sofas, and five for larger ones. On a chair, I think only one pillow is best. I have seen vignettes where more are used, but I think this makes the chair look unusable. Now a bed is a completely different story. The more pillows used in a bedroom, the more luxurious the room feels. A full bed or larger should have at least, two sleeping pillows, two shams, and an accent pillow. To make the bed feel more luxurious try adding two euro shams (large square pillows) two accent pillows and a breakfast pillow.
How to choose which pillows to use? The first step in choosing pillows to make sure the color and pattern coordinate with the color scheme of the room. Start by selecting a solid color accent pillow 18 to 22-inch square. You can now layer pillows that have a design or pattern on top. Using pillows of different shapes and sizes will give a more layered look. The materials of the pillows you chose will also have an impact on the design of the space. Cotton or Linen fabric will look more casual and velvet and silk will look more luxurious.
How to place the pillows. This is also something you can have fun with. On a sofa, I prefer symmetry with two pillows on one side and two on the other. In a bedroom, I place the sleeping pillows flat on the bed. The two regular shams are placed up against the sleeping pillows and the accent pillow centered on the bunch. If you are using euro shams, those go at the very back, followed by the sleeping pillows resting on the euro shams.
Throw pillows are a great way to add color to and dimension to a room. Just by changing them out you can get a completely different look and feel of any room.
If you are a seller and are ready to list your home or if you are a real estate agent that has just listed a great property, the goal is to sell the house at the best price and in the shortest amount of time.
But what happens if no one’s interested in buying the home? What if you can’t wait months for an offer? If you’ve seen before and after photos of staged home, then you know the answer. You know that professional home staging can be the solution that will get your home sold quickly and at the right price.
ABQ Home Staging can help turn an average house into someone’s dream-home. This is a great way to distinguish your Albuquerque listing from the competition.
If you have lived in your home for many years, you may have gotten so accustom to your home that you might not realize that something about your house may be an obstacle to selling it. A professional home-staging designer can offer a new perspective. The stager can advise you on what repairs or upgrades should take place on the property to increase the chance of a successful sale.
Maybe you need to freshen up the paint. Maybe the space has not been utilized to its maximum potential. The house might be clean and orderly, but maybe it’s become outdated or it’s not positioned or furnished for the specific demographic looking to buy in the area. Or maybe, your personal belongings don’t support the lifestyle potential buyers have imagined. This is where ABQ Home Staging can help. We can bring in the right furniture pieces, the perfect designer accessories, recommend the ideal color all to position your home in it’s best possible way.
Most homebuyers start their search for a new home on the internet. Zillow, Redfin, Truilla, the MLS, these are the sites that buyers first go to. It is vital that you have excellent photos of your home. By not having great pictures online, potential buyers will skip over your listing and never visit the home in person. Staging your home and combining it with professional photography will result in high-impact images that buyers won’t glance at—they’ll stare. Great pictures of a staged home gets buyers interested, which will get you one step closer to closing the deal.
Vacant homes can be particularly difficult to sell. They’re cold, vast, and ultimately uninviting. Often it’s very difficult for prospective buyers to really see the value because they cannot visualize themselves living in the space. Home staging can turn a cold, vacant space into a warm and inviting home that buyers can emotionally connect with, and this emotional connection is key to selling your home.
Albuquerque real estate agents and sellers who use professional staging designers are at a great advantage over those who don’t. By staging your home, you can showcase its full potential, improve on its assets and minimize its weaknesses, while also optimize the flow of the space. Homes that sell faster and at a premium price. And in the end, this is what you’re really after.
The cost of professional staging services doesn’t even compare to the value of staging your home. Often it’s much less than the cost of your first price reduction, let alone the additional holding expenses Not investing in professional home staging will only lead to the loss of valuable time and money. Bottom line: Home staging will position your home above the completion and is definitely worth the investment.
Staging Sells! Give ABQ Home Staging a call to get detailed information on how we can help prepare your home for a successful sale. We service the Albuquerque Metro area, Rio Rancho, Los Lunas and the East Mountains.
Here are Five Home Staging Mistakes to avoid in order to sell your home.
There is a lot of information out there and many of it can be confusing. Here are some common mistakes made while preparing your home for sale.
1) KEEPING IT TOO PERSONAL - A potential buyer needs to picture themselves living in the house, and it’s not easy to do when they've got a lifetime of someone else's memories staring them in the face. Personal items such as family photos, diplomas, and even religious artifacts must be packed away
2) CREATING A THEME ROOM - The entire purpose of staging a house is to show off the positive features of the space. What you want a potential buyer to remember are the selling points of the home, like the beautiful hardwood floors, enormous eat-in kitchen, and natural stone fireplace. You don't want them remembering your house for its Star Wars-inspired dining room or jungle-themed master bath. Chances are, that's all a potential buyer is likely to remember, and that is not a good thing.
3) CHOOSING THE WRONG PAINT COLORS - Paint colors can be very personal. But you want to make sure that anyone viewing your home will feel like they can move in tomorrow, not leave them pondering how much time it will take and what it will cost to have those teal green walls repainted. While a neutral palette might sound boring and tempt you to add some color, neutral shades are more likely to appeal to the aesthetics and furnishings of more buyers. Add color with artwork and accessories, but don't force it on them with bold paint schemes that won't work for most.
4) MISLEADING POTENTIAL BUYERS - Staging should make the positive aspects of a house so appealing, potential buyers are willing to overlook a few negatives. Purposely trying to conceal any problems can be a deal breaker when the truth is inevitably discovered. Your goal should NEVER be to hide anything from the buyer. For example, shoving a wardrobe in front of the bedroom window to block an ugly view is not acceptable. Instead, soften that view with a pair of light sheers and highlight the soaring ceilings and original woodwork. Now the negatives are no longer the main focus and nowhere near as distracting, and the room has nothing to hide.
5) GOING OVERBOARD WITH STAGING - Perfectly set dining tables, bathtubs filled with water and rose petals, a breakfast tray on every bed ...all of this screams theatrics and buyers can see right through it. Potential buyers walk through a house in literally minutes, so why place attention on a houseful of props when the goal is to sell the house? While this type of staging might work for a model home, the average house already has too much to look and this just distracts buyers. Make sure to keep the focus on the space itself and not all the extra stuff!
Sixty-two percent of listing agents say professional staging decreases the amount of time a home spends on the market, while 40 percent of buyer’s agents say their clients are more willing to walk through a home that has been staged, according to the National Association of REALTORS®’ 2017 Profile of Home Staging.
“REALTORS® know how important it is for buyers to be able to picture themselves living in a home, and staging a home makes that process much easier for potential buyers,” says NAR President William E. Brown. “While all real estate is local and many factors play into what a home is worth and how much buyers are willing to pay for it, staging can be the extra step sellers take to help sell their home more quickly and for a higher dollar value.”
Thirty-one percent of respondents to NAR's survey say staging increased the dollar value of a home they sold by 1 percent to 5 percent; 13 percent of respondents say it increased a home’s dollar value by 6 percent to 10 percent. Agents on both the buying and selling side agree that the living room is the most important part of a home to stage, followed by the master bedroom, kitchen, and outdoor space.
Thirty-eight percent of listing agents say they stage every one of their sellers’ homes before listing them. Fourteen percent say they will only stage homes that are difficult to sell, while 7 percent say they only stage homes in higher price brackets. However, 37 percent of listing agents say they do not stage homes at all before listing them. Instead, they say they make recommendations to sellers to declutter their homes and fix any issues.
Agents who stage say the seller pays for the staging 25 percent of the time, according to the survey. Twenty-one percent say they have provided funds to stage a home. Fourteen percent of agents say they offer home staging services to sellers.
Home staging is a marketing tool to prepare a house for sale to attract a large group of homebuyers. A properly staged home, not only gives the property a marketable advantage over the competition, but also potentially sells for a higher sales price and in a shorter amount of time. As the economy improved, competition in the housing market increased and homeowners need to market their homes more aggressively to fetch a higher price. Today’s buyers have high expectations and a growing number of real estate agents and home sellers in Albuquerque are enlisting the services of professional home stagers to prepare their homes to help sell faster and for the highest price possible. Successful homeowners and agents stage their homes/listings before they hit the market. Staging accentuates a home’s best features and downplays its flaws, this puts the home in the best position to compete with the listing down the street. You have once chance to make a great first impression. Once a listing is stale, the more its price drops and it invites much low offers. Studies, including the recent National Realtor Association, 2015 Profile of Home Staging report, support the benefits of home staging. In the infographic above, you’ll see why staging has become an important strategy for agents and sellers when selling a home. When you consider the cost versus the return benefits, , staging is certainly a smart investment for sellers!
I've always have been pretty good at working with colors. I enjoy it tremendously and it's actually one of my strong points. Recently I was interviewed along with four other color professionals for an article on Extra Space Storage's blog. It's kinda nice being referred to as an expert. Click Here to read the article.