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For the most part, WordPress doesn’t have too many secrets. What you see is typically what you get with this content management system.

That said, were you aware that WordPress has a Multisite feature? How do you create a Multisite network in WP? What exactly is WordPress Multisite anyway?

In essence, this is a feature that allows users to manage multiple WordPress websites from a single installation of WordPress. However, this is not something you can introduce to your site through the installation of a plugin or theme nor can it be activated through the WordPress default settings.

WordPress Multisite is an actual feature built into the WordPress CMS that needs to be flipped on if you want to use it. The only thing is, you need to first be aware that the feature exists if you want to use it since the on/off switch isn’t readily available on the dashboard. It’s also important to understand who Multisite is right for before activating it since this solution doesn’t have universal applications and might not be the multi-site management tool that’s best for you.

Not only does Multisite add a layer of complexity to your WordPress setup – it requires special attention to security and performance to make sure it’s both safe and fast for your visitors.

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In the following guide to WordPress Multisite, I’m going to answer the following questions and help get you on your way to creating your first Multisite network in WordPress:

What Is WordPress Multisite?

If you don’t remember or even know what WordPress MU was, that’s okay. It was a feature that allowed WordPress users to create a network of blogs on a WordPress site. In June of 2010, WordPress integrated that feature into the CMS and expanded upon it with the release of version 3.0.

WordPress Multisite took MU’s idea of creating a network of blogs and expanded it to allow for the creation of a network of websites within a single WordPress installation. So, if you’ve ever wondered if there were an easier way to manage all of your WordPress websites, WordPress Multisite is one such solution created for this explicit purpose.

Perhaps the most attractive thing about using WordPress Multisite is that once enabled, the feature becomes a natural part of the WordPress interface. So long as you’ve worked inside WordPress before, there should be a minimal learning curve with Multisite as it functions just like the rest of WordPress. There are a few things that do differ between WordPress Multisite and the regular WordPress management experience though:

  1. You will need to be comfortable updating files like wp-config.php and .htaccess in order to activate this feature.
  2. There can only be one super admin for WordPress Multisite. The super admin will control which sites are added to the network as well as which themes and plugins will be activated and available for use. The site admins can make use of the tools they’re given access to, but cannot modify anything.
  3. Because your network exists within a single instance of WordPress, updates to the core, theme, and plugins are much easier to implement.

In general, multisite doesn’t create too much of a disruption in terms of what it does to your WordPress installation. The interface is basically the same and the functionality works as it normally does. There will, of course, be some differences with your database files because you now have an entire network of WordPress sites running from a single installation.

For example, your wp-uploads folder will have a subfolder for each website in the network. WordPress will also have to hold more database tables for you. Typically, a WordPress website has 11 database tables that contain information about your site. A WordPress Multisite network instead will have 9 database tables for each website.

It’s not all that often that web developers do anything with these database files and tables, so this shouldn’t be of much concern to you. It’s more of an FYI so that you can understand why a WordPress Multisite might not be the best solution for you at this time (as I’m about to explain).

Who Should Use WordPress Multisite?

Before you start celebrating the potential time-saving benefits of WordPress Multisite for your web development business, it’s important to understand that WordPress Multisite won’t be right for everyone. The good news is that it’s not the only multi-site management solution that exists.

Outside of WordPress, there are WordPress management tools like ManageWP that work towards a similar cause: to help developers manage multiple websites simultaneously.

However, there’s a reason they don’t exist within WordPress and that Multisite does. Here’s what you need to know about the two before you move on in your decision to use WordPress Multisite:

  • WordPress Multisite allows you to manage numerous WordPress websites all from within a single installation of WordPress. However, these websites must all reside on the same network. That means they share server resources, have the same IP address, and, for the most part, will be relegated to a subdomain or subdirectory of the main network’s website.
  • WordPress management tools allow you to manage numerous WordPress websites all from a single dashboard outside of WordPress. These tools almost always cost money to use, but they come with added features like security and performance monitoring and management. You also have the flexibility of managing websites from disparate web servers (hosting), clients, etc. and each website can use a custom domain.

If your goal is to indeed create a connected network of sites, then WordPress Multisite will likely work well for your purposes, though there are some reasons you still may choose not to go down that path. Let’s take a look at the specific use cases of WordPress Multisite as well as some examples of Multisite networks to try and help you decide whether this is the right multi-site management solution for your needs.

Who Should Not Use WordPress Multisite
  • When you only have one or a small handful of websites to manage.
  • When you’re uncomfortable updating WordPress files.
  • When you can’t afford the kind of web hosting or the amount of bandwidth and storage necessary to host that many websites on a single plan.
  • When all the websites you’re developing and managing belong to different clients.
  • When all the websites you’re developing and managing belong to the same client, but they are for completely different brands and are unrelated.
  • When your client wants each website to have its own web hosting account and IP address (usually for security reasons).
  • When you can’t afford to compromise uptime if the main network site should go down or one of the other sites experiences a traffic surge.
  • When you’re unable, unqualified, or uncomfortable with managing an entire network of sites–including monitoring for and fixing performance and security issues.
  • When your site admins need full control over their sites and want limitless customization capabilities.
  • When there are specific WordPress plugins you need to use for your sites, but they’re not compatible with Multisite (which is the case sometimes).
  • When each website requires a separate WordPress theme or entirely separate set of WordPress plugins. One of the benefits of using Multisite is to keep your server light in terms of installed software. If there’s no replication of resources across sites, it defeats the purpose of sharing the server space or WordPress installation.
Who Should Use WordPress Multisite
  • When you want single sign-on access to and management of all your sites from a single dashboard.
  • When you want to outsource the day-to-day management of your network’s websites to other admins, leaving you to focus on the bigger picture.
  • When you have a related network of WordPress sites you can manage from the same WordPress installation and server. This usually means websites belonging to a single client.
  • When you (a web developer or designer) want to show off examples of your web-related work and want to do so not with screenshots, but with a fully functioning website that exists as a subdomain on your own main site.
  • When you want to create different branches of a website and allow them to use their own unique subdomain, theme, management team, etc.
  • When you want to monetize or just incrementally grow a website by enabling others to create their own websites on the network.
  • When you want to cut down on the costs of paying for multiple web hosting plans for websites that could easily be stored together (though you do still have to think of the costs of upgrading server space to accommodate for that).
  • When the websites in your network share many of the same plugins and themes. This means less stress on your server as only one installation of each plugin or theme is needed for the entire network. This also means less work for you as you only need to install plugins or themes once, no matter how many websites use them.
  • When you want to streamline the updates process for all your WordPress sites as the core, plugins, and themes will only need to be updated for the network, not for the individual sites.
WordPress Multisite Examples

Here are some examples of what Multisite looks like in action. These should give you a good sense of what kinds of businesses would benefit from this:


This is perhaps the most well-known example of a WordPress Multisite network. WordPress.com enables users to create their own websites on WordPress’s network.

Users are then able to build and manage their WordPress subdomain on the network, though restrictions do apply–like the ability to add themes that exist outside the selection WordPress has made available to them.


Edublogs is another example of a WordPress network that invites people to create and host their web content for free on their network. The only catch is that they need to be educators.

The University of British Columbia

The University of British Columbia uses this Multisite feature to keep its various websites tied to the main university’s website. So, there are subdomains for different campus locations and other university-related sites, but they all remain within the UBC hub.

Thomson Reuters

Reuters has an entire network of sites that focus on its products and sectors.

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New year, new you! Right?

I’ve been working from home for several years now. WP Buffs is an entirely distributed company, so we’re all working outside of the office. It has its definite advantages. I can work sitting down, laying down, standing up or even walking. I can make time to drop by the gym, get in a few circuits, and get back home to get some more work done. I don’t have to share a refrigerator with coworkers, so I can fill it with all kinds of healthy food and snacks. I can get up and stretch and it’s not weird because nobody can see me anyway.

So, why is it so hard to live a healthy lifestyle if I have all of these opportunities? Because it’s so easy NOT to! So, here are 5 of the most common unhealthy habits that remote workers find themselves doing and some tips on how to avoid them.

1. Grabbing junk food from the kitchen for a quick snack while you work

It’s so easy. Those new Hazelnut and Chocolate Oreos are amazing, we all know it, and you just need to grab a few so that you aren’t hungry during the Zoom chat that’s about to start. The truth is that most of us have terrible self-control when it comes to these things. Sure, we may also have an avocado on the counter that we could eat instead, but in that moment that you run into the kitchen before the chat, which one are you likely to grab?

So, don’t give yourself the choice. Don’t have junk food available. Fill your kitchen with things that are healthy, and at least a little bit tasty, so that you have no choice but to grab something healthy to snack on when you need something fast. If your problem is that you keep wanting to stop yourself, but you keep buying unhealthy food, try ordering your groceries online so you’re not tempted to grab something as you walk by it in the store. A lot of grocery stores allow you to order ahead online and then you just go pick up your groceries. The inconvenience of having to wait to have the groceries in hand may be a blessing in disguise because you’ll just grab what’s already in the kitchen when you’re hungry, and hopefully those are only healthy options!

Tip 1: Fill your kitchen with only healthy food.

2. Having a video on as “background noise”

Ah, Netflix. How we love thee. Who hasn’t turned on Halt and Catch Fire to just have it as “background noise?” The problem with this is that it’s also distracting. No matter how good you think you are at cutting out the background noise, it’s still distracting you. The same goes for podcasts, audiobooks, and even a lot of music. You’re more likely to get your work done faster if you aren’t distracted by something with visuals and words going on in the background, which leaves you time to maybe go out for a quick walk around your neighborhood.

Tip 2: Look for a study, concentration, or relaxation playlist on Spotify if you need background sounds.

3. Sitting. All. Day. Long.

It’s been said that “Sitting is the new smoking.” The sedentary lifestyle, especially at work, is one that many of us know well. Our Head Buff, Joe, in addition to trying a Pomodoro schedule, works from a standing desk. He’s not the only one. A lot of other people are sharing the standing desk gospel. There are plenty of really expensive options, but you can also make your own standing desk by placing a box or a short ironing board on top of a desk, table, or couch to bring your computer up to standing height.

The benefits of this are that you can avoid ruining your posture and also shift your weight easier to avoid sore spots. So, don’t let the cost of a standing desk deter you. Give it a try for a couple of hours each day and then try to work your way up to working an entire day (or more) each week from a standing position.

Tip 3: Make an inexpensive standing desk with a short ironing board on top of a table or desk.

4. Working from a coffeehouse

Starbucks is home to about 840,000 employees. 254,000 of those are people who actually work for Starbucks. The rest are all of the people who go to Starbucks to work. This is great, right? Free coffee refills for Gold Rewards members, free wifi, a cool place to hang out that isn’t your home. The problem with working at Starbucks or another coffeehouse is that it encourages you to sit instead of stand and let’s be honest, you probably aren’t going to have a tall, black Veranda blend for a grand total of 5 calories.

If you’re going to be sitting at Starbucks for several hours, you want to enjoy yourself, so you’re going to go for that venti White Chocolate Mocha latté with an extra pump of White Mocha and extra whip… and do they still have some of the chocolate curls left over from the Christmas drinks? Coffee places don’t usually serve fresh vegetables and hummus to go with your coffee, and even if they do, are you really going to choose that over the Pain Au Chocolat when it comes time to order?

Tip 4: Find a place that you enjoy working that isn’t around unhealthy food or beverage options.

5. Disconnecting

It makes sense that if you want to be productive, you need to cut yourself off from all distractions. That can also come at a price if you’re also cutting yourself off from interacting with other people (in ways that aren’t directly related to a project/task that you’re working on) throughout the day. Human interaction provides innumerable benefits for us, both mentally and physically.

Isolating yourself from everyone during the day so that you can “focus” can contribute to feelings of depression and anxiety, which could make you less productive in the long run. Many people have found that working from a shared office or co-working space helps them to interact with people who are also there to get work done, so you’re more likely to interact for short periods of time and still get your work done. It’s also alright to send a few Snaps to your friends throughout the day to stave off boredom.

Tip 5: Find a co-working space in your area to interact with other remote workers.

Hopefully, these 5 tips can help you to live a happy and healthy remote working life! Just remember to stay healthy, stay active and stay connected!

Want to give your feedback or join the conversation? Add your comments on Twitter.

The post 5 unhealthy remote working habits to avoid in 2018 appeared first on WP Buffs.

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There is a lot of talk in the WordPress community about the upcoming WordPress 5.0 release which should have the new Gutenberg editor included. But what does this mean for you? Are you ready?

I first started paying attention to Gutenberg at WordCamp US 2017 in Nashville, TN. Matt Mullenweg’s State of the Word address was all about Gutenberg and what a great thing it would be for the WordPress community. I agreed and loved what I saw in the demo! Many others in the WordPress community are excited about the new editor as well. But, there is a large part of the WordPress community that is not looking forward to the challenges the new editor may bring. So, I did a little research.

Matt Mullenweg: State of the Word 2017 - YouTube

As a WordPress professional, I understand what this can mean for a business, especially small agencies and freelancers. WordPress designers and developers are often responsible for the websites they’ve created for their clients and small businesses can get bogged down in support when new changes come along.

The addition of a new editor–or any big change–will have a website developer’s phone ringing non-stop.  Especially, if the new editor is installed by default when we update the WordPress core. Since updates can be automatic, there may be a lot of surprises (and not the good kind) for website owners who do not keep up with the WordPress community on a regular basis.

Start Prepping for Gutenberg Now

Most of us do not like change of any kind, but a change of this magnitude may be devastating for some! This change could have many implications for those of us who are expecting the change.  For those whom these changes catch off-guard, the surprise could be a nightmare.

If you aren’t ready for the new editor, your website might go down or become inoperable for an undetermined amount of time. There are currently 54,028 plugins listed in the WordPress.org repository. Many of those plugins will not be Gutenberg compatible when the new editor is released as part of the WordPress core. For some, this could be a disaster.

If the new editor is turned on by default (we aren’t yet sure if it will or it won’t), then many updated sites could go down completely, or stop working correctly. Matt did say that there would be a plugin for the classic editor, so hopefully installing and activating that plugin would restore a site that quits functioning, but do we know that for sure?

Many agencies and developers may not be ready for this support challenge. Gutenberg requires new and different skills (Javascript and React) along with long-established WordPress development skills (PHP and HTML/CSS). This marks an entirely new frontier for many WordPress professionals.

Many will decide to not update their WordPress core, plugins, or themes which can cause huge security risks for their sites and leave them open to attack. Each time the core, plugins, and themes are updated, the documentation for the security holes they’ve fixed is released to the public. Any site that is not updated is not only vulnerable but now the documentation is readily available to help any hacker find access to any site that hasn’t been updated.  Updates to WordPress are crucial and should be done as often as possible. Becoming a responsible website owner takes work.

There is good news

This may all sound overwhelming, but I do have some good news! 

1. Gutenberg will be our editor for the next 10+ years

First, I think Gutenberg is crucial for the future of WordPress. There is a good article by Beaver Builder about Gutenberg, Web 3.0, and the future. It made a lot of sense to me that those of us who aren’t afraid of change will benefit the most in the long run. To stay competitive and to continue to thrive, we must be able to change, sometimes in very big ways. Gutenberg is one of those ways.

2. You can try out Gutenberg right now

There is a Gutenberg plugin already available so that you can play around with the new editor, get a feel for it, and more importantly, test your site with it.  It will give you great insight into how the addition of Gutenberg to the WordPress core may affect your site.

If you have plugins that are not working with the editor plugin, now is the time to contact the plugin developer so they can be upgrading their plugin before Gutenberg becomes a part of the core code. If you get an undesirable response from the plugin author, it may be time to find a new plugin.

If you are concerned that adding the plugin may cause problems with your live site, you should get a staging site to try new things and test your plugins and theme without affecting your current public site. Your newly updated site can then be moved to your public site when you’ve worked out all the problems that the new editor and plugins may cause.

The plugin is changing weekly, if not daily, so it will also pay to continue to test it in the coming weeks. The Gutenberg developers are asking for feedback, so this is your time to participate in molding this plugin to what will work best for you, your company, your clients, or your website. We can all be a part of the best solution here.

3. There are inexpensive courses you can take

Zac Gordon and Joe Casabona each have fantastic courses on the new Gutenberg editor. Zac’s is for developers and will help you dive under the hood. Joe’s is for the more casual WordPress user and teaches you all the basics.

4. The WordPress community is here to help

Finally, if you have a good support team like WP Buffs on your side, there is no need to worry. We are prepared and ready for the challenges this new editor may bring. Providing support for your website is what we do best. We pride ourselves on helping not only individual WordPress website owners but in also helping our agency partners with the exciting challenges ahead. We are here for you and we are excited about the future of WordPress!

And if you don’t have a budget to have your WordPress website fully managed, no worries! There are many places online for you to get free help with WordPress.

Want to give your feedback or join the conversation? Add your comments on Twitter.

The post Getting your WordPress website ready for Gutenberg appeared first on WP Buffs.

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2017 was a great year for e-commerce and a big part of that was due to the growing popularity of Amazon. By year’s end, Amazon generated $196.75 billion in e-commerce sales in the United States, making them responsible for over 43% of all e-commerce revenue and 4% of all retail revenue in 2017.

If you are thinking about making money with WordPress, the Amazon affiliate program should be one of the first places you to turn to.

While keeping your website 99.9% secure and achieving loading times under 1 second are important, knowing how to make money as an affiliate is too. In the following guide on how to add Amazon affiliate links to WordPress, we’re going to cover that and much more. We’re going to talk about:

  • What affiliate marketing is.
  • The different ways in which you can use Amazon affiliate links in WordPress.
  • The pros and cons of using the Amazon affiliate marketing program.
  • Tips on how to add Amazon affiliate links (or ads) to your WordPress site.
  • WordPress themes and plugins designed specifically to improve your ability to monetize with Amazon affiliate links.
What Is Amazon Affiliate Marketing?

There are many ways in which you can make money with WordPress. Creating a website for the purposes of promoting a business or selling goods through an online store is one such way. Monetizing a blog with display ads is another. While there are other ways in which you can use your WordPress site to make money, perhaps one of the easiest ones to get started with is affiliate marketing.

Unlike traditional display advertising in WordPress, affiliate marketing takes the unknown out of the equation. This means that, with affiliate marketing, you actively choose which products or services you want to promote. This is in contrast to ad publishers that choose which advertisers to fill the space with based on end user data.

Here is what a display ad typically looks like:

That big block promoting Microsoft 365 at the top of the page was put there thanks to Entrepreneur’s use of DoubleClick Advertising Solutions. Although the ad is somewhat relevant to myself as a business owner, it’s not all that relevant to the article that I visited the website for in the first place.

Now, here is an example from Wirecutter that shows what affiliate links (highlighted in yellow) look like:

As you can see, the links to the pressure cookers are directly relevant to the content on the page (it was a roundup of the best pressure cookers).

In terms of how affiliate links work, Amazon makes it quite simple. You don’t need to pay for any ad software nor do you have to designate space on your site in which ads will appear.

Instead, you sign up for an Amazon Associates account and then are provided with links you can use to promote products from the Amazon marketplace. In order for you to actually make money for these product referrals, however, you can’t just use the product link on Amazon. You have to use one that’s been tagged to give you credit for any sales that come from it. Essentially, each link you use stores an affiliate cookie on your site that will then associate the customers’ sales to your account.

Here is an example of an Amazon affiliate link on the Parenting website:

Click on that link and you will be then taken to the Amazon website. However, if you look at the address bar, you’ll see that it contains more information than the standard URL (which typically ends in “/dp/” and the ASIN ID).

That is the affiliate tracking code and cookie linking back to your site and notifying Amazon to pay you a commission up to 10% of the ticket price on that item.

Why You Should Add Amazon Affiliate Links to WordPress

Amazon launched back in 1994 and, two short years later, they developed their Amazon Associates program. In so doing, Amazon was able to increase exposure to their marketplace by enabling web developers and site owners to work as evangelists for their products. It helped drive more traffic to Amazon while giving these business-minded individuals the opportunity to generate more revenue for their own sites and businesses.

Today, the Amazon Associates affiliate program can be used in a variety of ways in WordPress:

  • Bloggers can add affiliate links to their content or ads on their sidebar when discussing and recommending specific products available in the Amazon marketplace.
  • Users can create entire online stores dedicated to selling products from Amazon. This is also known as an affiliate store.
  • Business owners can sell and promote their own Amazon products on their WordPress sites using affiliate links (so they’ll get the commission fee in addition to whatever money they earn in the direct sale through Amazon).
  • People who want to make a living writing reviews about products, books, movies, and anything else available on Amazon can create an entire site dedicated to it.
  • Affiliate marketing can also be used on sites that compare product pricing or offer coupons in bulk for various products.

If you like the idea of generating additional income by adding Amazon affiliate links to your WordPress site, you should first make sure you know what you’re getting into. While there are a plethora of benefits to glean from the Amazon Associates program, there are a number of drawbacks that go along with it as well.

What to Watch Out for with Amazon Affiliate Marketing

Let’s first examine the “bad” parts of Amazon affiliate marketing. Basically, these are the things you need to be careful about when working with a brand like Amazon.

  1. This is not a get-rich-quick scheme. Without steady traffic to your site, without content that is relevant to the affiliate links you want to promote, without a healthy marketing campaign going on outside of your site, you might not earn much from this.
  1. Bad product picks could hurt your brand. Chances are good that if you’re including an affiliate link in your content, then you’re willing to put your full support behind the product. However, if the reputation of that product should sour with the public and you fail to catch it, that recommendation of an untrustworthy product could hurt your brand.
  1. Analytics are limited. Unlike with conversions made directly on your WordPress site, you’ll be limited in terms of what you can learn about the people making purchases through your affiliate links. While Amazon does provide you with details about clicks and sales, you won’t get deep insights into who the consumer was and what they did on your site before they got to that point that you would with Google Analytics.
  1. Amazon mostly deals in physical products. For those of you hoping to promote software or other digital products (not including books, of course) through affiliate links, you won’t be able to do so through this program.
  1. Commissions are not consistent. Although Amazon advertises that affiliate marketers receive up to 10% commission on purchases made through their links, many categories don’t pay out that well. You can find the commission structure here:

Also, be sure to check the payouts for Amazon’s special “bounties”, which refer to promotions of Amazon’s digital services:

  1. Their policies are strict. Be sure to read through Amazon’s affiliate program policies very carefully. Any violation of their policies is grounds for account suspension–something which could be devastating if you build an entire website or store around affiliate links. Amazon has also been known to suspend accounts without any prior notice, so tread carefully.
  1. Affiliate links only work on the WordPress site. If you were thinking about using the Amazon Associates program outside of WordPress, you may want to rethink your strategy. According to Amazon’s guidelines, you cannot use affiliate links in email nor can you even use them in on-site pop-ups. They have to be embedded within your website.

The one exception here is social media. You can use affiliate links to promote products on social media. However, if you intend on doing that, you must first add your social media accounts to your website list. You can do this during the setup phase (under “Profile”):

Or you can go in later and add your social media profiles to your list under Account Settings (under your email address at the top of the page):

There’s no need to be intimidated by the cons noted above. Every affiliate program comes with them as does any working relationship you enter into with a well-known brand. Think of Amazon like Google: their top priority is keeping customers happy. Without their continued satisfaction, they wouldn’t be in business and you wouldn’t have an affiliate program to take advantage of, so they need to ensure you don’t abuse the terms of use.

What to Be Excited About with Amazon Affiliate Marketing

Unsurprisingly, there are many more pros associated with Amazon affiliate marketing than there are cons. Let’s take a look at why this type of marketing should get you excited.

  1. It’s free to join and use. There’s absolutely nothing to pay to Amazon to make use of this program.
  1. The sign-up process is simple. If you already have an Amazon account, you’ll be taken through a straightforward five-step signup process:

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You know how when you Google something and some of the results show up in special formats and layouts? They’re called rich snippets. You’ve seen ‘em, you love ‘em, and you want your website’s results to show ‘em.

The good news is that adding Google rich snippets via plugin to your website is super easy and can potentially improve user engagement.

It’s always important to keep your website 99.9% secure and achieve loading times under 1 second, but improving conversion from Google searches could be a game-changer for your website.

With this in mind, in this post, we’ll take a look at some of the best, free WordPress rich snippets plugins that you can use to add schema markup to your website. But before we begin, let’s talk a little more about what rich snippets are, if they’re a good fit for your website, and why you should be using them.

Let’s get started.

What Are Rich Snippets and Why Should You Be Using Them?

Rich snippets are pretty easy to understand. When you add schema markup to your content, you get rich snippets. Popular search engines (like Google and Bing) collaborated on Schema.org  to create a semantic vocabulary (called schema markup) that would help search engines retrieve the best, most informative results for search queries.

In simple English, schema markup allows you to help search engines understand what your content is about so they can provide the most relevant search results in their SERPs. In a way, schema gives your content some context and, as a result, your site’s search listings are impacted creating rich snippets.

Why Should You Use Rich Snippets?

So, why should you be using rich snippets on your website?

  • Improves your site’s ranking. Using schema markup helps your website rank better in SERPs for almost all kinds of content types. Whether you’re writing articles, reviewing TV shows, hosting events, rating products, selling toys, or scheduling there’s a good chance you’ll find a data markup type that’s suitable for your content.
  • Draws the reader’s attention. Rich snippets make your site’s search listing stand out among the ten other listings on the SERP which automatically draws the reader’s attention. As an added benefit, this increases your page’s click-through rate (CTR).
  • Sell more products. If you’re running a WooCommerce store, there are WooCommerce rich snippets that will help attract more searchers to your store’s products, improve click-through rate and hopefully send you more customers.
  • Lets users know if your content is relevant. Rich snippets take the guesswork out of querying search engines. If your site uses rich snippets, users will be able to tell immediately whether your content answers their question or not. Again, the more information you provide the better your chances of getting a click.

There are a few different ways you can add schema markup to your website – (1) you could learn all about the Schema.org tags and write yourself some code, (2) you could use tools like Google’s Structured Data Markup Helper, or (3) you could use a plugin.

4 Best (And Free) Rich Snippet Plugins for WordPress

One of the easiest ways you can get started with rich snippets in WordPress is by using a plugin. Thankfully, there are a number of options available to you in the WordPress Plugin Directory. In this section, we’ll put four of the best ones through their paces to help you determine which one is right for you.

1. All In One Schema.org Rich Snippets

One of the most popular (free) plugins for rich snippets is All In One Schema.org Rich Snippets that lets you add basic rich snippet data to your search listings.

Once you’ve installed and activated the plugin, you’ll notice that a Configure Rich Snippet meta box is added right under the text editor in the Edit Post/Page screen. All you have to do is select one of the supported rich snippets that best suits your content and fill out the rich snippet’s details in its corresponding form.

For instance, if you were writing about software applications, your filled out rich snippet might look something like this:

And if you head over to Rich Snippets > Configuration from your WordPress admin panel, you can configure each rich snippet’s strings that will be displayed on the front-end. So, if you wanted the Operating System label to read Platform instead, you could change it from here.

Finally, the plugin also lets you customize the look and feel of your rich snippet boxes by navigating to Rich Snippets > Customization. You’re able to change the color of its box, title background, border, title, and snippet text.

Supported Rich Snippets:

  • Item Review
  • Event
  • Product
  • People
  • Recipe
  • Video
  • Articles
  • Software Applications
  • Service
2. WP Review

MyThemesShop’s WP Review plugin for rich snippets is, as the name suggests, a way for sites publishing reviews to leverage rich snippets.

After you activate the plugin, you can head over to your Edit Post screen and begin adding rich snippet reviews. For instance, if you selected the Star review type, you could give it a meaningful Review Heading and then proceed to create your own custom review metrics and assign them a star rating between 1 and 5.

In addition to this, you can also add a detailed Review Description for each review and choose to enable User Reviews if you’d like to allow your readers to leave their input.

And as far as the plugin’s settings are concerned, you can head over to Settings > WP Review from the WordPress admin panel to configure your review’s styling options and defaults. The Styling section lets you select colors for the review, font, heading/background, background, and border. And by navigating to the Defaults tab you can choose where you’d like to display the review and add default features so you don’t have to add them manually every time.

Supported Rich Snippets:

  • Star Review
  • Point Review
  • Percentage Review
3. WP Product Review Lite

WP Product Review Lite is a review plugin that supports rich snippets. What this means is that it automatically adds schema markup to the posts that you enable it on.

After the WP Product Review Lite plugin has been activated on your site, you can begin adding reviews.  You’ll notice that a Product Review Extra Settings meta box is added at the bottom of your Edit Post screen. For review posts, you can enable the review functionality and begin specifying the general details for your product’s review. It might look something like this:

The Product Options meta box lets you add the metrics that you’d like to have appear in the rich snippets. For instance, you could use Rating and Votes for a product review. In addition to this, the plugin also lets you add a list of Pros and Cons to your review.

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