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Difficult personalities are nothing new among high-flying entrepreneurs and executives. But if managed wisely, even wildly intense people can be tremendous assets to an organization. Often, it’s the folks with outsized egos or hair-trigger tempers who prove most effective at defying naysayers and building something from nothing. The key: channeling potentially destructive traits in ways that turn them into forces…

The post 5 Personality Traits That Could Make Your Company a Unicorn appeared first on Motto.

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Once there were 9,000+ Blockbuster Video stores in the U.S. Now there are about ten, mostly in Alaska. But the store that stands out is one nobody’s even sure exists; after all, the only location it gives is “between 3rd and Main in the Oak Lawn Shopping Center.” But I and about 280,000 other fans…

The post The Planet’s Funniest Video Store Proves Weirdness is Branding Gold appeared first on Motto.

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A friend in the Midwest clued me into a new food delivery service launching in Indianapolis, Columbus, and Kansas City. It sounded good because the company cooks meals exclusively for just-in-time pickup so everything is hot and fresh, has lots of healthy options, and meets customers curbside, so there’s no delivery fee. I liked it.…

The post How to Strategically Name Your Business and Get People’s Attention appeared first on Motto.

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“I want to be the next Apple or Nike.” Everyone thinks they can be a Jobs or Knight-like disruptor, but there’s often a disconnect between what leaders think they want for their brands and what they have to courage to execute. The result: a lot of noise, a lot of sameness, and a whole lot of…

The post How to Become One of the Hottest Brands in America appeared first on Motto.

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Whether you are starting a new business or rebranding an existing one, creating a great logo is an essential step in the process. Designing a quality logo is not as easy as you might think, and the cost of getting it wrong can be quite high. The logo you design will become an integral part…

The post 5 Essential Qualities of a Great Logo appeared first on Motto.

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Building a trusted brand should be a prime ambition for any business. A good reputation is a powerful ally in overcoming any objections a customer has to buying, and it also helps smooth over the occasional difficulties and failures that are inevitable in business. A good brand will be the natural result of years of…

The post Boost Your Brand With 7 Easy Hacks appeared first on Motto.

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Leadership. It’s a word so far flung across the internet, its significance and meaning gets tossed around like a superfluous rag doll. At a moment when the word “leader” has become lionized to represent how many followers you have or how many chocolate bars you can sell, I wondered how I could reconnect the term to something…

The post 4 Leadership Lessons I Learned From My Entrepreneurial Father appeared first on Motto.

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Female entrepreneurs are growing in number, proving they can hold their own in virtually every industry. This fact doesn’t mean that women who want to start businesses have it easy. To the contrary, female entrepreneurs often face an uphill battle to get their companies started, having to break down unique barriers. Adhering to a few…

The post 8 Killer Tips for Female Entrepreneurs appeared first on Motto.

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Why do some business-owners have reservations about hiring a branding agency? The biggest one is cost. Other factors include lack of education of what a branding agency does and how it can help your business grow. Branding is one of the most important investments you can make and often, the most overlooked. Hiring a branding…

The post Why Hire a Branding Agency? appeared first on Motto.

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Why do some business-owners have reservations about hiring a branding agency? The biggest one is cost. Other factors include lack of education of what a branding agency does and how it can help your business grow. Branding is one of the most important investments you can make and often, the most overlooked. Hiring a branding…

The post Why Partner With a Branding Agency? appeared first on Motto.

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