Haven’t your heard? Marketing is super important, especially in the competitive airline industry where there is an abundance of similar companies vying for similar customers. Yes, content marketing for airlines often includes website content, blogs, apps, and social media to engage customers, build loyalty, and promote new routes and benefits; but nowadays, airlines are also aiming to create viral campaigns (usually though viral videos, social media stunts, or contests) to generate buzz.
The world of consumer payments is changing rapidly. We hear about new forms of payments every passing day – from voice assistants and QR codes to tapping phones using near field communications, and blockchain payments. The pace of change is exciting but the pressure to keep up with it can be equally challenging. This is especially true for the airline industry given their complex payment infrastructure and lack of technology readiness.
The airline CFO function is no longer a back-end job producing and sharing data. It has become a front-end decision-making job. CFO’s, you are already in the cockpit of organizations! Let's take a look of how to redefine the role of Airline finance in a data-driven world.