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Maldives Marketing and Public Relations Corporation invites a team of journalists from France to promote Maldives as an affordable destination and highlight on Maldives’ sustainable tourism initiatives. This is the fourth group of media visiting Maldives, as part of a series of FAM Trips organized by MMPRC to increase exposure to Maldives. They will be in Maldives from 29th June to 3rd July 2019.

The journalists stayed at Plumeria Maldives and Meeru Island Resort. During the four days in Maldives, the journalists were exposed to the Underwater Beauty of Maldives through snorkeling and boat excursions. Part of their experiences was observing the coral nursery of the host resorts who aim for sustainable tourism. They also toured the local island of Thinadhoo and met with the community to experience local lifestyle.

The team comprised of journalists from A Nous Paris, La Voix du Nord, Femme Actuelle and La Provence. They will publish articles about their time and experience in Maldives for their respective publications.

France is ranked seventh position for highest performing markets to the Maldives accounting for 4.8% of total market share when based on arrival figures from January to May 2019. Tourist arrivals from France were recorded to be 35,944  from in this period, which is an increase of 22.7% when compared to the same period of 2018. MMPRC believes our marketing efforts through this series of FAM Trips will help promote Maldives to a wider audience from this market.

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Vakkaru Maldives together with world-renowned fitness expert, Yasmin Karachiwala, invites you to “Hack Your 21st Century Digitised Body” from 9 to 13 August 2019. Awarded “Best Fitness Instructor” by VOGUE, Yasmin Karachiwala and her team have curated a bespoke programme to rev up your daily routine.

With over 26 years in the industry and the pioneer of Pilates in India, Yasmin is also India’s first “Balanced Body Master Pilates” instructor and “Fletcher Pilates” instructor. With numerous awards and accolades including best-selling author to her name, her elite client list reads like the cover of a fashion magazine, literally. India’s A-lister’s from Katrina Kaif to Deepika Padukone, Alia Bhatt to Kareena Kapoor and more train with Yasmin to sculpt, tone and look their ultimate best for one of the world’s largest film industry, Bollywood.

Harnessing all her knowledge and experience, Yasmin invites you to unplug and reset at Vakkaru Maldives. “I am absolutely thrilled to be bringing my brand of fitness to the Maldives for the first time. I am looking forward to “Hack Your 21st Century Digitised Body” as I have created a holistic experience where guests will be able to take away a little bit of everything. My personal goal is to increase your knowledge on Pilates and to beat the common misconception that you need equipment to work out. I want you to know that you can work out anytime, anywhere! I will also be joining forces with the culinary team at Vakkaru Maldives to curate my ultimate breakfast table every morning, spend an afternoon sharing my hacks on the best travel-friendly snacks and smoothie concoctions as meal replacements and share some of my well-kept secret recipes for desserts. At my masterclass, I want you to understand that the food you eat must not be a tedious diet that you have picked out of a magazine, but a variable routine that you look forward to each morning,” says Yasmin Karachiwala.

“Nestled within the UNESCO Biosphere Reserve of Baa Atoll in the Maldives, Vakkaru Maldives is the perfect setting to bask in the ultimate luxury of “time” and “space” where guests are invited to relax, reflect and refocus. We recognise that our guests are on a lifelong, personal and emotional quest towards a fulfilling health and wellness goal and we are dedicated to ensuring they have access to the best,” says General Manager Nicholas Mason.

To “Hack Your 21st Century Digitised Body” at Vakkaru Maldives with Yasmin Karachiwala, guests can book an all-inclusive-retreat or a class-by-class session.

This 2019, complementing Vakkaru’s island offerings will be a collection of curated, ultra-immersive and cherishable guest experiences in collaboration with luxury guest experiences specialist, The Magnolia Creative Collaborations. From culinary greats to wellness mentors, from scent experts to fitness guru’s, from luxurious fashion collaborations to exquisite artisanal pop-ups, Vakkaru Maldives will be inspiring guests to create timeless memories, effortlessly.

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The kitesurfing event where participants travelled from the southernmost island of Maldives to the northernmost island concluded with a grand celebration from the community of Haa Alif Thuraakunu – the kitesurfers’ last stop. Three local kitesurfers Simbe, Hambe and Delio, joined by the two-time World Kitesurfing Champion Youri Zoon traveled across Maldives only by kitesurfing in a span of one month.

Aptly named “Dhekunun Uthurah” which translates as “South to North”, the event was the first of its kind in Maldives, which received an overwhelming support from the communities of stop-over islands. The sports event also doubled as a beach and ocean cleaning program to raise awareness on ocean-littering and harmful effects of single use plastic on the environment. The kitesurfers, along with the volunteers cleaned up a total of 228.4 Kilograms of plastic throughout the event.

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Orca media group has relaunched the sixth edition of Local Island Tourism Magazine, formerly known as Guesthouses Maldives Magazine. It is the only tourism magazine in Maldives that focus on the local island tourism products. The magazine is circulated in over 35 cities, in international fairs such as ATM, ITB, WTM, and more.

The magazine was relaunched by the Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), Mr. Thoyyib Mohamed and the Chief Executive Officer of Orca Media Group, Dr. Hussain Sunny Umar, during a media event held at MMPRC. While speaking to the media, Mr. Thoyyib assured that MMPRC would always assist for private parties who involve in promotion of the tourism industry of Maldives.

Orca Media Group, formerly known as Maldives Getaways is an active media group in Marketing and Public Relations established in 2010. The services provided by Orca include advertising, branding, event management, social media, e-marketing, publishing, photography and videography services.

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Naladhu Private Island Maldives promises extraordinary getaways for the jet-set elite, with buyouts of the entire island for the ultimate in exclusivity and privacy.

The preferred Maldivian getaway of royalty, celebrities and Fortune 500-ers, Naladhu is the perfect backdrop for a corporate retreat, milestone birthday or destination wedding. Your journey begins with a cruise to shore by private yacht, day or night, alternatively zooming across the waters with a 35-minute speedboat transfer from Malé International Airport.

Your butler is there to whisk you to one of only 20 houses dotted across the island. Each house merges seamlessly into the landscape, whether on a secluded stretch of beach or perched over the ocean. 300 sqm of space includes a 12.5m infinity pool, dining area and bathing pavilion, with a colonial aesthetic complemented by high-tech and customised amenities. Guests of honour are housed in the Two Bedroom Pool Residence, the epitome of island living, with an oversized pool overlooking the ocean and spa treatment suite.

Your stay can be as tranquil or filled with excitement as you wish, whether multi-day wedding celebrations on the beach, banquets in the midst of a candlelit grove, or live performances at water’s edge complete with fireworks. Our dedicated event planners create extraordinary experiences for every stay, with entertainers and hair and make-up artists ready to fly in from around the world.

Culinary journeys are exquisite, with a team of chefs working around the clock to create perfection. Each meal during your stay is made to order and served up in any location of your choosing – on the deck of a yacht, by the infinity pool, in-house, or in the 24-hour restaurant -The Living Room. Alternatively, fly in your own chefs and ingredients and the kitchen is at their command.

Explore the most beautiful of surroundings with bespoke daily itineraries. At Naladhu, the ocean is your playground, whether sailing into the horizon, snorkelling with mantas and sharks, diving into kaleidoscopic reefs or surfing the waves. Stop to picnic on sandbank or under the stars. Return to the island for tasting sessions with the Wine Guru and indulgent spa treatments in-house.

Tailor the island to your stay, customising every space with corporate branding, personal mementos or wedding decor. Throughout your stay and the planning process, an expert team of planners are on call and ready to serve. Reserve your private island experience now and create your own timeless moments.

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Maldives Marketing & Public Relations Corporation, MMPRC, concludes “Journey to the Sunny Side” roadshow in India with promising success. The event took place in five cities – Bangalore, Mumbai, Kolkata, New Delhi and Chandigarh – over five days with a travel and tour operator turnout of seventy to ninety in each city. The head of MMPRC delegation, the Deputy Managing Director of MMPRC, Ms. Aishath Neesha Mohamed Shahid notes this as a great turnout given that it is a single day event for each city and the first of its kind.

“The response from the tour operators and visitors is a clear indication of the potential in this market. Now that we have more air connections to India and better diplomatic relations with the country, we believe there is room for growth; and we will definitely be more engaged in this regard in the coming days” Neesha said.

Ms. Neesha added that there is need to create market awareness towards the products of Maldives tourism industry.

“As expected, the travel industry professionals as well as the potential visitors hold the image of luxury destination that Maldives is well known for. Therefore we believe we need more activities that promote all products of Maldives tourism industry including the options for middle income and millennial travellers.”

The twenty-five exhibitors and destination marketing companies from Maldives tourism industry said the event was a great opportunity for their properties to access the Indian travellers market. They are pleased with the Indian travel industry’s response to the event and the visitor turnout.

 

“Journey to the Sunny Side” was part of a series of roadshows planned by MMPRC for the year 2019. The roadshows are designed to maximize the Maldives brand exposure in several cities around the globe.

The Indian market has seen tremendous growth in terms of arrivals to the Maldives in the past three years with a nine percent growth in 2018 compared to the previous year. Indian market holds 3 rd place in terms of arrivals to the Maldives with a market share of 8.8 percent till May 2019. Moreover, as India ranks within the top five, with great accessibility to the Maldives, MMPRC plans to further strengthen the market with additional activities throughout the year.

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The latest addition to the coalition of resorts pledging to #ProtectMaldivesSeagrass is The Equator Village in Gan, Addu Atoll. On Tuesday the resort joined the campaign pledging to protect 100% of its seagrass beds, which is an area of approximately 7,600 square metres.

The #ProtectMaldivesSeagrass campaign was initially launched on World Seagrass Day, March 1, 2019, by the Maldives Underwater Initiative (MUI), the marine team at Six Senses Laamu and Blue Marine Foundation (BLUE).

The aim of the campaign is to bring together resorts, organizations, tourists and Maldivians, all in recognition of the value of seagrass ecosystems. It is a way of spreading the message that tourism and seagrass can co-exist, with extraordinary benefits to guest experiences. 35 partner resorts, or 25% of resorts in the Maldives, and 22 partner organisations, including Greenpeace International have joined the cause. MUI says a total of 655,000 m² of seagrass at resorts across the Maldives, the equivalent of 90 football fields have been protected to-date.

The campaign is officially endorsed by the Maldives Ministry of Tourism and Maldives Marketing & Public Relations Corporation.

Seagrass is a complex, underwater flowering plant that forms dense meadows. It plays an important role in fighting climate change by removing carbon dioxide from the atmosphere, and providing a habitat for megafauna such as turtles, rays and sharks. They also help maintain healthy reefs and sustainable fisheries and protect beaches from erosion; all of which are key resources for the tourism industry.

A survey in 2018 by MUI of 50 resorts in the Maldives found that 50% of those with seagrass actively remove their meadows. The main reason for seagrass removal was because it was considered ‘ugly’ or a ‘nuisance’. Before the campaign, seagrass was a highly undervalued ecosystem in the Maldives, considered as a nuisance, rather than celebrated for its importance.

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Maldives Marketing and Public Relations Corporation (MMPRC) & AirAsia is excited to announce the “Visit Maldives Travel Expo 2019”. The exhibition is scheduled from 5th to 7th July 2019 in the ground floor of IOI Mall at Putrajaya, Malaysia.

The first of its kind, this exhibition will be step forward in our efforts to market Maldives as a top destination for travelers all around the globe and a great opportunity to jointly promote tourism and boost visitor arrivals to the Maldives.

Over 17 companies from the Maldives tourism industry including top tour operators, travel agents, guesthouses and resorts of Maldives will exhibit. Moreover, the uniqueness of the exhibition is further elevated with the possibility of direct bookings enabled on the spot. The whole arena will be showcased with the beauty and culture of destination. Complimenting this, various cultural performances will be performed throughout the exhibition.

We believe this B2B & B2C exhibition would be a great platform to open business opportunities in bringing South East Asian market to the Maldives. By the end of 2018, 93,398 arrivals were recorded from South East Asia Market, a growth of 13.7% compared to previous year.

We are confident that Visit Maldives Expo 2019 – Putrajaya, Malaysia will be a success and also, the beginning of an era of greater prosperity for the tourism sector of both Maldives, Malaysia and the South East Asia.

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Travel Trade Maldives (TTM), plans to host a MICE & Wedding travel trade show in India under the title, TTM MICE & WEDDINGS India 2019 during October. This event will focus on capitalizing on India’s massive outbound MICE/business travel market that is estimated to reach USD9 billion by 2030 and with its outbound tourism market worth USD 45 Billion & the USD 54 billion wedding services market with over 10 Million marriages taking place every year.

The curated B2B event will showcase innovative products and solutions to ensure that participants meet the right people and open the door to over decision makers with qualified buying power including the growing Indian outbound market.

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As part of the series of roadshows planned by Maldives Marketing & Public Relations Corporation (MMPRC) the “ Journey to the Sunny Side “ commences in India. The roadshow is being held at five prominent cities in India, including Bangalore, Mumbai, Kolkata, New Delhi and Chandigarh from 24 – 28 June 2019. Maldives Roadshow in India is the third event of this series as part of the marketing promotional activities conducted by  MMPRC.

The five- city roadshow targets the Indian audience to maximize the Maldives brand exposure. This event will serve as a platform for Maldives tourism industry partners to showcase products and network with the top travel trade industry partners of India. 25 companies have participated in the Maldives roadshow in India 2019, to create potential opportunities and to further strengthen the relationship with Indian tour operators.  In addition to the networking session during the event,  a raffle draw winner will be chosen from each city to spend holidays in the Maldives, with sponsorship from  Shangri-la’s Villingili Resort & Spa Maldives. The Maldives delegation is led by Deputy Managing Director of MMPRC, Ms. Aishath Neesha Mohamed Shahid. MMPRC has received excellent support from Maldives industry partners to the “ Journey to the sunny side “ series roadshow in India 2019.

 

The Indian market has seen tremendous growth in terms of arrivals to the Maldives in the past three years with a 9 percent growth in 2018 compared to the previous year. Indian market holds 3rd  place in terms of arrivals to the Maldives with a market share of 8.8 percent till May 2019. Moreover, as India ranks within the top five, with great accessibility to the Maldives,  MMPRC plans to further strengthen the market with additional activities throughout the year.

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