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Podcast: Creating and implementing a successful internal communications strategy (webinar recording)

Inside Vignettes is available on Apple iTunes,  Sticher, Podbean and other platforms and apps. You can also listen via the media player below.

Show notes:

Welcome to our second episode of ‘Inside Vignettes’, Vignette, The Employee Experience Agency. As we are working on new content for the Podcast, we thought we’d share a recording of a webinar on IC strategy we hosted with our friends at Poppulo. We produced a white paper covering our thoughts on IC strategy and how to go about wrapping your head around creating one for your organization. If the idea of ‘white paper’ does not float your boat, this podcast is for you.

Gregg and Mike discuss the critical importance of having an Internal Communications Strategy – and guide you through the steps for developing and implementing a strategy that places internal comms central to driving business goals.

Key Takeaways:

  • Understanding the difference between tactics and strategy
  • Working with the four pillars to success
  • Using research & insights to remove the guesswork
  • The building blocks you need to create your strategy
  • Implementing your strategy

Poppulo Files:

Webinar:
Creating and implementing a successful internal communications strategy

White paper
The Ultimate Guide to Internal Communications Strategy

We hope you enjoy and would love to hear your feedback.

Please subscribe to the podcast if you have not already. Lastly, if you like what you hear, please leave a review on iTunes. We want to make this better for all of you working in internal communications, employee experience, and company culture.

Thanks for listing and enjoy!

The post Podcast: Creating and implementing a successful internal communications strategy appeared first on Vignette.

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Introducing ‘Inside Vignettes’–A New Podcast Dedicated to Elevating the Employee Experience

At Vignette, we are passionate about the employee experience (EX). Inside Vignettes is co-hosted by our Employee Experience experts Gregg Apirian, Managing Director, and Mike Lepis, Creative Director. We talk, debate, experiment, celebrate and often shake our heads at what some companies are doing—or more so not doing when shaping the employee experience. From current workplace trends to interviews with progressive Internal Communications and HR practitioners at the world’s top companies, we are going to be dissecting and discussing the challenges and opportunities of making your company a great place to work.

Subscribe

Inside Vignettes is available on Apple iTunes,  Sticher, Podbean and other platforms and apps. You can also listen via the media player below.

Episode 1 Show notes: Employee Experience Trends 2018

In our opening podcast episode, Mike and Gregg revisit EX Trends with a new twist. Instead of jumping into the latest platform, technology, or engagement philosophy that ‘guarantees quick results,’ the two share insights on why many trends from last year are relevant. If you are looking ways to improve your EX practice or just explore ideas to improve your planning, tune in to our lively discussion where we’ll cover the following ‘trends’:

  • Leadership Disruption
    If leaders are not driving a transformation of EX at your company you need to get them there. Why should they care? How should you approach them?
  • Strategy
    If you have no plan, you are planning to fail. What are the ins and outs of an IC or EX Strategy? Vignette authored whitepaper: The Ultimate Guide to Internal Communications Strategy.
  • Understanding Your Audience
    You are not the target market when it comes to employee communications. Get to know your audience, and you’ll deliver better quality communications and experiences.
  • Employer Branding
    You may have an employer brand but is it being used the best of its ability? And if you don’t have one, how do you create, leverage, and govern an employer brand?
  • Measurement
    Why is measuring so hard? Understand what, how, and why you should measure in your EX practice.
  • Insights Driven Creative/Experiences
    Remove the guesswork, make better decisions, create better briefs. Drive your EX with insights, not guessing or being a copycat.
  • Storytelling
    As we are getting to be better storytellers it is time to sharpen our skills and realize that different types of stories have their place in EX.
  • Piloting
    Take bigger risks on a smaller scale to get your ideas tested and validated. Piloting is such a great approach before rolling out any type of communication to the entire employee population.

We hope you enjoyed our first podcast and are inspired to elevate the employee experience at your company. We would love to hear from you, so please reach out with any question or comments. Also, a positive review on iTunes would mean the world to us. Thanks in advance!

The post Why Mastering these Employee Experience Trends is Essential in 2018 appeared first on Vignette.

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Recently, and in partnership with our friends at Poppulo, our Managing Director, Gregg Apirian and Creative Director, Mike Lepis co-authored a much-needed whitepaper to help internal communications and HR practitioners create an internal communications strategy for their organizations. Additionally, on November 30, 2017, Poppulo hosted a webinar with a large audience of over a thousand attendees. If you missed it, you still watch the webinar here. Gregg & Mike presented Vignette’s approach outlined in the whitepaper to develop a clear, step-by-step path to help leaders, internal communicators, and HR practitioners develop and deploy an effective IC strategy.

At the end of the webinar, we received many great questions from those who attended. Unable to address them all during the webinar, we decided to follow up by addressing the balance of the questions here in this article.

Q: Would love to see a few examples of what a vision could look like.
A: To clear up any confusion, Step 1 (Vision) of our recommended strategic framework is not suggesting you create a vision statement, but rather imagine what a future state of your internal communications could look like. A vision should include an ideal state of how IC can drive the business, connect with and activate employees, and include broad strokes of what it will take to get there.

For example, your vision can include:

  • a segmentation of your employee audience so you can create targeted content
  • development of your employer brand narrative (think about what the narrative would be about)
  • employee-centric style guide to establish and govern the employer brand
  • recommendations of channels and vehicles to use (not just what is available to you but instead what you think employees want and need
  • a measurement plan to enables you and your team(s) to understand how your content and communications are performing so you know what to keep doing or do differently.

There is no template or single format for this. This is all about you having ideas in your head and putting those ideas down on paper so you can begin to align with others and flush out this vision, so it has a strong foundation to be considered.

Q: Why is the IC vision not simply a re-purposing of the Company’s vision.
A: Per the above answer, the IC vision isn’t a vision statement. It is the first step in your process to define a future state of your internal communications strategy.

Q: I understand what an employer brand is, but I missed the bit where you explained its import in defining an IC strategy?
A: When an employer brand is created and documented correctly, that narrative helps you understand what value may mean to your employees. Just as your consumer-facing brand, you cannot control your employer brand but you can influence it. When you document and steer the employer brand, you can begin to create a positive brand perception. No matter what your IC strategy turns into, your employer brand will be a key tool in guiding the tone of voice. Copy tone and the visual style for how you design the vehicles and experiences for employees act as a north star to align your organization, so every employee feels the brand potential. You have the opportunity to become a storyteller to help you create that positive perception of what it’s like to work for your company. Without this you can’t easily connect with your employees on the emotional level they are expecting.

Q: Are you still optimistic about IC getting a seat at the top table? It seems we’ve been on the cusp of recognition for years, but I think we are as far away from true recognition as we ever were. What do you think?
A: Having a seat at the top table is possible, but it requires focus and determination. Here are some scenarios we have seen to help get IC the voice it deserves within organizations:

  1. Your leadership teams believes in the power of IC and is driving the conversation at your company. If they are not believers, it is your job to convince them.
  2. You are a leader who knows how to transform your leadership into believers. Don’t rely on your leaders to invite you if they haven’t already. Be the leader that you are and make this happen by using data-driven approaches to helping them see the opportunity.
  3. Perhaps you are the wrong person to be sitting at the table, and your organization needs someone more capable of convincing leadership. Our industry and most companies biggest issue is leadership support and participation (or lack thereof). Ask yourself why companies like Airbnb or GE have been able to accomplish this? There are many articles written about how they all became employee-centric cultures with titles like Chief Employee Experience Officers or CHROs having seats at the table.

Q: Should your entire company be considered your branding department? If so, how do you suggest shaping the organization culture versus personal brand when everyone in an organization is a communicator to some extent?
A: Have you ever heard of the saying” Too many cooks in the kitchen?” No matter how small or large your company is, you can’t have everyone managing the brand, but you can have everyone using the brand. Branding shouldn’t be subjective. It only takes a few people to do the research and create the brand, but where you can gain an advantage in this type of culture if getting all employees feedback on your work as there is nothing better than a brand that has been co-created and validated by all or most of your employees. If employees are given the chance to understand the branding more deeply, and opt-in to support it, they will be properly equipped to activate it.

Consistency and standards are very important in developing a brand. Without them, it will be a mess even if you have a strong consumer-facing brand. A brand style guide is required if you have one person developing communications or if you have 100 people. You need to ensure everyone to be on the same page in communicating in a consistent brand identity and voice.

Q: Two questions on the framework items. First, what is the difference between channels and vehicles? Second, can you provide an example or categories for a content calendar?
A: The whitepaper provides this answer too. A channel is how you reach your audience, and the vehicle is the content/material the audience consumes. For example, if digital is the channel, the Intranet or Intranet page and the video on that page would be the vehicle. If we used print as an example, print would be the channel, and a poster or printed coaching guide would be the vehicle.

Categories for your content calendar need to be unique to your business. Start with the operational or functional content categories that support your business such as benefits, operations, facilities, IT–the functional parts of communication that are part of the employee experience at your workplace. Then expand to cultural categories such as leadership communications, employee recognition, employee events, community involvement. Prioritize your content types, align them to appropriate channels, and then map their cadence to have maximum impact for employees.

Q: My question is what if there is a major change coming, but you cannot share with your talent, and it is important to research possible needs… How do you create a research strategy without compromising confidential information?
A: This is a tough scenario; however keep in mind that you don’t have to be 100% specific when doing research. Employees don’t need to know about your initiative or based on this example what the change is yet at this point in time. But you do need to know the best ways to reach them and drive them to take the necessary action you are asking of them. If you look to research to understand your audience and their preferences/nuances, then you will understand them enough to know how to reach and activate them and perhaps change their behaviors into new habits.

Q: Surely these days we should be enabling employees to do more of the content creation, giving them the tools and guidelines to follow?
A: This is an ideal future state, but not something that would work for every organization. We recommend that you have a central group of owners in the form of a “newsroom team” that owns the content strategy and you use employees strategically to start or fuel conversations and stories.

Q: Dumb question? Why is SEO important in IC?
A: Our world is growing more and more digital every day. Amazon just announced Alexa for business. The more digital your business, the more SEO’s importance grows. If you are using digital technologies, then your content should include specific keywords that you know your audience searches for, making it much easier for employees and/or job seekers to find what they are looking for. We often hear that ‘search’ is the most disappointing function on company intranets. To better serve your employees think with a ‘search’ mentality and embrace keyword strategies, optimized content, and the appropriate technology behind the content to power their experience when dealing with a large amount of information they need to access.

Additionally, since most of your recruitment marketing will be external, and you need to use mostly digital strategies to find and attract talent, you will find yourself needing an SEO strategy to achieve your objectives. Content feeds the SEO engine and keywords guide your content to be found. The days of “if you build it they will come” and marketing to a single audience are both over.

Q: Why do you start with the vision first? Before digging into the research?
A: Everything starts with a vision. If you don’t have a vision, what is your research based on? The point of research is to validate or evolve your vision into a strategy. If you start with research before having a future state vision, what are you measuring your findings against? Many IC practitioners use the term “audit” to understand where you currently are vs. where you should be with IC. The findings of an audit aren’t as useful without a future state vision to compare and contrast too. But if you have a vision, then it becomes more clear what you are looking for your research to deliver and how to use the insights that come out of your research that you can apply to your vision to validate or change according to what you learned.

Q: How does an internal communications practitioner become a strategist?
A: This is not an overnight transformation. Becoming a strategist requires training and experience. The more you work with Strategists, the more you understand how they work (methods they use) and what they create and deliver. There are many resources out there like General Assembly, Lynda.com and others that offer paid training (online and facilitated) to help you transform your skills. Being a Strategist means being data-driven first and foremost. If you don’t work with data today and/or know how to find insights or create action plans for those insights, this is your starting place. We would also argue it is probably easier to learn to become a strategist in an agency environment being that most companies hire agencies or consulting firms to develop their strategies.

In our opinion, there are few IC Strategists out there right now, and the demand for them is high. We highly encourage all of you to make this transformation and gain this skillset, as, in the near future, those without it will find it harder to keep their jobs than those with this skill.

What if I have more questions?

We hope you all found the whitepaper and webinar helpful, as well as this additional clarification and insights from this ongoing dialogue around how to create the ultimate internal communications strategy. At Vignette, we have worked with many companies over the years, which has helped us understand that every company and situation is unique. That said, using the strategic methodology we have outlined through the use of the four pillars can help anyone create the best fit internal communications strategy for your organization.

We know this comes easier for some of you than others and that is why we exist—to help individuals or groups of internal communications and HR practitioners get there. Best of luck to all of you and please don’t be a stranger. We are all experimenting and learning what works and what doesn’t work. Reach out, share ideas with us and others to help you find what enables you to reach what you and your organization define as a successful and effective employee experience.

Happy New Year,

Gregg & Mike

 

The post Webinar Q&A: Creating and implementing a successful internal communications strategy appeared first on Vignette.

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“‘Those who tell stories rule the world’ thank you, Denise, @AboutFaceMedia”

Last week I had the honor of being the event chair for ALI’s Video Strategies for Employee Communications conference. It was great to be in San Francisco, where December is warmer than July. But what was more fun was being around other IC people who are passionate about video. At Vignette, we have produced over 1,000 videos for our clients so, I was especially excited to hear from my peers and share my experiences.

Leverage video to create an elevated employee experience

It was great to hear from so many energized, creative, and resourceful people using video to create an elevated employee experience. We heard from Bose, Bank of America, Jack in the Box, and many others big and small. Working in IC, it is difficult to benchmark or get inspiration based on the privacy of content. Many connections were made across those who attended, so I’m hoping we’ll see more peer to peer sharing and troubleshooting. We also had a few agency partners and software vendors who shared big thinking and promising platforms to bring video to the forefront of an employee communications strategy. Keep an eye on Social Chorus, Helpful.com, Vignette, and About Face Media. Throughout the two days of presentations and activities, I saw a few recurring insights that I sum up in my key take-a-ways below. These are also great ideas to keep in mind as you are going into 2018 and looking at how to leverage video in the employee experience.

Key Takeaways: 2017 Video Strategies for Employee Communications, ALI#1 Video by itself is not a strategy

In many cases, video is a great choice for communications because of its effectiveness in communicating a lot in a very short time. But to use video strategically, you have to ask yourself two questions: 1. How is this driving our business goals? And, 2. How do I produce video that is relevant to our audience? The first question ensures your video has a purpose within your business. The second question makes you consider your employee audience including their ability to access video. A great looking video does not serve your IC strategy if it doesn’t support the business and is not relevant to your employees.

#2 Take risks and be resourceful

There was a lot of conversation around B+ is better than A+. Or in other words, don’t seek perfection in every video, being authentic and timely is very valuable when it comes to video. It’s easy for us to think our production values don’t match up to what we see online. But cameras and equipment have come a long way, and you can get great results with the gear you have in your pocket. We are truly living an era of ‘selfies,’ and the immediacy and transparency you get from turning your iPhone camera on yourself and leaders goes a long way in the employee experience. And if you have any doubts, just ‘pilot’ an idea, track the results and make up your mind then. You may be surprised that employees will engage with video content that is authentic and timely over something that is highly produced.

#3 Employee audiences are hungry for a diversity of content

Employees crave social immediacy and transparency, but they also respond to a well-crafted story. There are opportunities for two types of employee video content.

Type 1: Long form narrative–either scripted or loosely scripted documentary style, these productions tell deeper stories and leverage music, graphics, locations, editing, etc. to engage audiences.

Type 2: Short form social posts–as I mentioned in the previous take-a-way, short, social, user-generated video content can be very effective. Employees are armed with all the necessary equipment on their phones, and many have shooting and editing skills. Frankly, video has just become another way people to communicate. And with its power and immediacy, authentic and self-produced video content is only going to continue to be accepted, no matter the quality. What IC practitioners need to understand is that employees need both. Think of yourself as a ‘content programmer’ and find a place for both types of video content.

Video is an effective vehicle to communicate, share stories, and build connections with your employees

Video has become an expected storytelling medium in this age of smartphones and binge-watching and endless media at our fingertips. “A picture is worth a thousand words,” as the saying goes. I know it is hard to swallow, but this stat from Forrester puts it in context. Did you know that one minute of video content is, in fact, worth 1.8 million words, or the equivalent of 3,600 pages of text? With this in mind make sure to use video to your advantage to tell a great story in a rich medium like video and harness its power to communicate, share stories, and build connections with your employees. We’ve had great luck using video for raising awareness, engaging, and activating employees. It’s an effective vehicle to spread your message. Want to start leveraging more video in your IC? Reach out and let’s talk.

The post Video for Employee Communication: 3 Insights You Need to Know to Improve Your Strategy appeared first on Vignette.

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We’ve Been Nominated for a 2017 Human Resources Today MVP Award!

We’re excited to announce we have been nominated as a finalist in the 2017 MVP Awards in the HR Strategy & Management. The recognition is for our blog post, “Why Are so Few Companies Operating Without an Internal Communications Strategy?” written by our Managing Director, Gregg Apirian. We need your help; please cast your vote for our article. Hurry, voting will only be open until this Friday, December 8th.

About the 2017 Human Resources Today MVP Awards

HumanResourcesToday.com is a unique site that brings together the best content from hundreds of industry thought-leaders. HumanResourcesToday.com partnered with HR West 2018 to create the 2017 MVP Awards. These awards recognize the Most Valuable Posts that provide the highest value to industry professionals – useful and actionable information, that is tactical or strategic in nature, providing short-term or long-term value.

Every day, HumanResourcesToday.com articles are read by an audience of over 188,000 people on the site and newsletter. HumanResourcesToday.com uses machine intelligence and social media, bolstered by their editorial team, to curate these articles. But 2017 is coming to an end, and they want to know: of all their articles, which are the best of the best?

Vote now at humanresourcestoday.com and let us them what you like to see!

 

The post 2017 Human Resources Today MVP Awards appeared first on Vignette.

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Measurement and Strategy are the biggest Challenges for IC

They were the two subjects that really jumped out of a recent Inside IC Global Survey last year conducted by our friends at Poppulo. “We expected measurement to be an issue, a consistently stubborn problem, for internal communicators because it always has been. However, now more than ever it’s an absolutely critical element of any effective communicators job.”

The results of Poppulo’s survey show. On the positive side, that over 95% of the 700+ IC professionals from around the world agreed that measuring their activity was important, but rather alarmingly, more than half admitted it was the activity they “spent the least time on each week”. Tellingly, two out of three said they felt communications are “difficult to measure.” Be sure to checkout out Poppulo’s The Ultimate Guide to Measuring Internal Communications.

Internal Communications Strategy

Successful companies share one common trait, they spend a lot of time and energy making and executing plans to ensure they continue to flourish. Yet, when it comes to internal communications there rarely is a strategy. In fact, Poppulo’s Global Survey showed that ‘only one in three internal communications departments (35%) has a long-term strategy in place for internal communications”. This, regrettably, is in line with other international research. The one-in-three ratio is even more alarming as even in the minority of cases where strategies do exist it’s reasonable to assume that not all are as good as they should be.

This is the backdrop to our decision to partner with Poppulo to publish The Ultimate Guide to Internal Communications Strategy whitepaper. Additionally, the accompanying infographic has been extracted from the strategy whitepaper.

Develop and Deploy an Effective Internal Communications Strategy with our Step-by-step Guide

Our goal is to present a clear, step-by-step path to help leaders, internal communications and HR practitioners develop and deploy effective internal communications strategies. And our goal is to guide internal communicators to uncover their vision, build a strategy and create an employee experience that they can be proud of.

To coincide with the publication of the whitepaper Poppulo also published two strategy-related blogs by highly respected internal comms professionals, Sharon O’Dea on auditing communications and Katie Marlow on measurement.

The Difference Between Strategy and Tactics is Key

One of the first things we address in the Introduction to the guide is the frequently misunderstood difference between strategy and tactics. As we point out: “The first order of business in developing an internal communications strategy is to clearly define what it is not.

A strategy is a carefully chosen plan that is created to bring about a future state of operations.
Tactics, on the other hand, are the actual means used to achieve the goals defined in the strategy.”

Tactics are Most Effective when Aligned with an Overall Strategy

“The confusion between the two is a common mistake within the internal communications and HR community. In some cases, tactics are applied from other companies or competitors without any consideration as to whether they are an appropriate fit. The essential rule is that tactics are most effective when aligned with an overall strategy.”

Starting with a clear understanding of business goals and objectives is the critical and essential starting point to the creation or development of any communications strategy

The reason d’être of any internal communications strategy must, of course, be to support the organization’s overall strategy and objectives. So, having a clear understanding of these business goals and objectives is the critical and essential starting point to the creation or development of any communications strategy.

When that understanding is achieved, the guide outlines how four pillars can be used to craft a foundational internal communications strategy that wins over leaders and employees alike.

The Four Pillars of an Internal Communication Strategy:
  • Vision: A future state goal (or set of goals) that serves as a guide for this process.
  • Alignment: Synchronizing goals with stakeholders, leadership, and peers throughout the organization.
  • Research & Insights: Validate the vision with well-supported data and insights about your people, culture and employee experience.
  • Creation: Prioritize actions that will shape your strategy and the methods you will use to plan, deliver and achieve your objectives.

In the Research & Insights section, we stress the importance for internal communicators to know as much as possible about their audience, and that includes leaders as well as employees: “It’s essential to know as much as you can about them and their preferences.”

Internal Communications Strategy: Content Auditing

In Poppulo’s guest blog post, Internal Communications Strategy: Content auditing, Sharon O’Dea also stresses the “importance of knowing as much as you can about communication channel preferences. But to know this, you’ve got to find out what channels are working and those that aren’t. Which is why an audit is necessary, and shouldn’t be made a lesser priority to other activity.”

Internal Communications Strategy – How to Measure Effectiveness

Whatever about historical distaste for, or difficulty with, measurement, in her Poppulo guest post, Katie Marlow says it really doesn’t need to be like this. “Measuring how our work is making a difference to business should be part and parcel of our activity, not a time-consuming activity managed as a separate entity.

“What’s more, it gives us credibility in the boardroom, a power to our counsel, and helps us to protect and gain budget to do our work well. But above all, for me, it demonstrates the difference our work makes. Guessing how well we did just doesn’t cut it in modern business.

And as professional communicators we should not be satisfied with a ‘feeling’ that our efforts have made a difference,” she says. Check out her Poppulo guest blog post: Internal Communications Strategy – How to measure effectiveness

Removing guesswork and building a strategy based on measurable, data-driven insights is very much a focus of the Ultimate Guide to Internal Communications Strategy.

Applying modern research, insights and action planning methods will greatly benefit any strategy. By doing this you will better understand your audience, which will enable your internal communications strategy to deliver greater value back to your organization.

Related Links:

Download our Whitepaper:
The Ultimate Guide to Internal Communications Strategy

Sign up for the Webinar:
Thursday, November 30th, 8am PST | 11am EST
Creating and Implementing a Successful Internal Communications Strategy

Need help developing an effective internal communications strategy? We would be delighted to help. Get in touch.

The post Infographic: The Ultimate Guide To Internal Communications Strategy appeared first on Vignette.

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Whitepaper – The Ultimate Guide to Internal Communications Strategy

Measurement and strategy, two crucially important issues for internal communicators, yet all too often either ignored or given scant attention. So, to make creating an internal communications strategy easier we partnered with our friends at Populo to co-create and publish of “The Ultimate Guide to Internal Communications Strategy” whitepaper.

The reason for doing so was simple: while an effective strategy is critical to success, according to Poppulo’s Global IC Survey last year showed that only 1 in 3 internal communications departments had a strategy. This is the backdrop to our decision to partner with Populo to create this exceptional internal communications strategy whitepaper.

Your key whitepaper takeaways:

  • A clear, step-by-step path to help leaders, internal communications, and HR practitioners develop and deploy internal communications strategies.
  • The important difference between tactics and strategy
  • Detailed but practical exploration of the four pillars to effective strategy:
  • Vision – how to lead the way
  • Align – the secret to success
  • Research & Insights – removing the guesswork
  • Creation – building your internal comms strategy
  • Next Steps: moving into action – from strategy to tactics

Download the Whitepaper

Also, be sure to register for our upcoming FREE Webinar: Creating and implementing a successful internal communications strategy hosted by Poppulo.

About Poppulo:

Poppulo is the global leader in employee communications technology. Our pioneering software and expert advisory services are transforming internal communications, creating more connected, aligned and successful organizations all over the world.

We chose our name – which comes from the Latin for people – because people are at the heart of everything we do, and we believe that an engaged workforce aligned behind a common purpose can transform the performance of any organization.

That belief gives us our core purpose and mission: to create groundbreaking products and services that make organizations great by releasing the power of their people and putting employee communications at the heart of organizations, where it belongs.

We like to call it success from within, and here’s to yours!

About Vignette:

Vignette is the Employee Experience Agency™. We help HR & Internal Communications teams engage and activate employees through powerful employer brand engagement; making your company the employer of choice. Since our inception, Vignette has helped companies elevate their employee experience, creating more rewarding connections between employers and employees.

Our unique blend of employee-centric experience design, application of behavioral science and brand-centered communications have enabled our clients to achieve an incredible spectrum of tangible results. From total rewards communications, to improving employee engagement to massive cross-company cultural transformations–we bring to life initiatives that make measurable differences to employers and employees.

The post Whitepaper: The Ultimate Guide to Internal Communications Strategy appeared first on Vignette.

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Webinar: Creating and implementing a successful internal communications strategy

“If you fail to plan, you are planning to fail!” —Benjamin Franklin

Book your place at our upcoming webinar: Thursday, November 30th, 8am PST | 11am EST. Our friends at Poppulo will be hosting the webinar and Vignette’s Managing Director Gregg Apirian and Creative Director Mike Lepis, will discuss the critical importance of having an Internal Communications Strategy – and guide you through the steps for developing and implementing a strategy that places internal comms central to driving business goals.

Key Takeaways:

  • Understanding the difference between tactics and strategy
  • Working with the four pillars to success
  • Using research & insights to remove the guesswork
  • The building blocks you need to create your strategy
  • Implementing your strategy

Register Today!

Also, be sure to check out and download the related FREE Whitepaper: Ultimate Guide to Internal Communications Strategy.

About Poppulo:

Poppulo is the global leader in employee communications technology. Our pioneering software and expert advisory services are transforming internal communications, creating more connected, aligned and successful organizations all over the world.

We chose our name – which comes from the Latin for people – because people are at the heart of everything we do, and we believe that an engaged workforce aligned behind a common purpose can transform the performance of any organization.

That belief gives us our core purpose and mission: to create groundbreaking products and services that make organizations great by releasing the power of their people and putting employee communications at the heart of organizations, where it belongs. We like to call it success from within, and here’s to yours!  

About Vignette:

Vignette is the Employee Experience Agency™. We help HR & Internal Communications teams engage and activate employees through powerful employer brand engagement; making your company the employer of choice. Since our inception, Vignette has helped companies elevate their employee experience, creating more rewarding connections between employers and employees.

Our unique blend of employee-centric experience design, application of behavioral science and brand-centered communications have enabled our clients to achieve an incredible spectrum of tangible results. From total rewards communications, to improving employee engagement to massive cross-company cultural transformations–we bring to life initiatives that make measurable differences to employers and employees.

The post Webinar: Creating and implementing a successful internal communications strategy appeared first on Vignette.

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We’re excited to announce that our Creative Director, Mike Lepis, will be chairing the ALI Video Strategies for Employee Communication Conference December 5 – 7 in San Francisco. Vignette has always been deeply rooted in creating video content for internal audiences, so this topic is very important to us. The speaker list is great, and ALI always puts on a good show. Read more below, and we hope to see you in December!

Read on for more details and information on our special speaker discount promo code.

Learn how to drive engagement, boost user-generated content, & improve the employee experience and culture through video.

See real examples and strategies that work from your internal communication peers. Discover how leading organizations are harnessing the power of video to increase productivity, collaboration, and results.

Learn practical tips and tactics from your peers who have successfully harness the power of video to engage and communicate with employees.

In this 3-day, interactive, peer sharing environment, you’ll learn how to create a powerful employee experience through the use of video. Whether you’re dealing with a dispersed workforce, overload of content, or disengaged employees – video can help you to change all that.

See, first hand, how your peers have enhanced their existing employee communications strategy by implementing the use of video. Get an inside look at how brands like Bose, Cox Automotive, Symantec, Astellas Pharma, Jack in the Box, Inc., Nationwide Insurance, Valley Children’s Healthcare have leveraged video to inspire and engage their workforce.

Why this conference is worth your time and resources…

ALI asked 130 internal communication professionals to “Name one internal communication challenge that keeps you up at night,” the top 5 challenges included:

  • How to cut through the clutter? It’s becoming increasingly hard to get folks to pay attention and to cut through the clutter by leveraging more interesting rather than traditional channels.

  • How do you stand out? So many emails are sent every day – what needs to be done in order to stand out from the others?

  • How do you choose the right tool? The communication methods used (email, posters, corporate blog) are not effective enough. Therefore messages are scanned quickly or ignored altogether.

  • Connecting and engaging remote and mobile staff.

  • Email overload – There is so much white noise in everyone’s email inboxes – it is hard to effectively communicate causing more time and follow up afterward. Would really love to leverage advanced technology somehow.

Register Today! Enjoy an additional $500 off registration with our speaker promo code “SPK1217” and mention “Mike Lepis”

The post Join us at the ALI Video Strategies for Employee Communications Conference appeared first on Vignette.

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Welcome to our weekly roundup of articles and resources, guidance and inspiration for those who have a role and responsibility in shaping the employee experience. We include a variety of sources and topics ranging from Employer Branding, Content, Employee Communications & Campaigns, Recruitment Marketing, and workplace culture.

Vignette’s Most Popular Employee Experience Blog Posts

In honor of being awarded a top 30 communication blog for this week’s Employee Experience Roundup, we’re featuring our most popular Vignette blog posts  — from how to “Develop Messaging & Content Strategy for Internal Communications” to “Nowhere to Hide: Company Culture is in Full.” Enjoy!

  • Top 10 Employee Experience Trends for 2017
    Being sensitive to the current conditions and proactive about what’s coming in workplace culture will make you the hero your employees need you to be. Our list of Top 10 Employee Experience Trends for 2017 will help you elevate your employee experience values, making you an employer of choice, and a stabilizing force in the ongoing global sea of change.

  • Nowhere to Hide: Company Culture Is In Full View
    Nothing is a secret behind your closed network or even behind an NDA. Employees have voices, and they are going to use them. Whether or not you realize it, your employees are your employer brand. Technology has given them a platform and articles spotlighting positive employee culture have given them a measuring stick. Do the right thing, and this transparency can be a megaphone for your amazing culture and raise your company’s image for customers and future employees. But do the wrong thing and, well, you get the picture.

  • The Employee Experience: Developing Messaging & Content Strategy for Internal Communications
    In Part 1: Architecting the Employee Experience series, we discussed the importance of the employee experience. For Part 2: Understand Your Internal Communications Audience, we focused on how to segment your internal audience and use data-driven methodologies to measure success. For the third part of this series, we’re going to discuss the most vital components to a communication strategy. Message points and content strategy are essential ingredients to inform, engage or activate your employees.

  • The Employee Experience: Understand Your Internal Communications Audience (Part 2 of 6)
    In Part 1, Architecting the Employee Experience (Part 1 of 6), we introduced and defined the concept of the employee experience. We made the point that if companies want to accomplish their business objectives, recruit the best-fit talent, and effectively deliver a seamless customer experience; then they must place as much attention into developing the employee experience as they do towards the customer experience. But to do this, HR and Communications professionals must first accurately understand their audience: their wants, needs, motivational drivers, frustrations, and use the most effective strategies, tactics, channels, and vehicles to communicate, train and engage employees.

  • The Employee Experience: Examples of Effective Employee Experiences (Part 4 of 6)
    If you’ve read Part 1 through 3 of our series on the Employee Experience, you already understand the importance of how the employee experience drives your company’s culture and performance. You’ve also recognized the value of data-driven approaches to deliver personalized experiences and measure their effectiveness. And you are now armed to develop your messaging and creative strategies. For this 4th part of our series, we’re going to explore seven real-world examples that you can dissect and apply towards your efforts to create the right Employee Experience.

  • Why Good Design is Good for Your Business — and Employee Experience
    Good design is everywhere. For today’s top companies, it’s a powerful competitive advantage. Pick up an iPhone, check in and walk onto a Virgin America airplane, or summon a car using the Uber app—today’s consumers expect brands to deliver products, services and experiences that surprise, delight and transcend the everyday, at every turn. Don’t just take my word for it; the research shows good design strengthens brand loyalty and boosts the bottom line.

  • Insight-Driven Communication is How You Can Better Engage Your Employees
    With an insight-driven approach to employee communications, we are elevating what employee communications can be in organizations of any size. Some organizations say they are “employee first” while others say they are “customer first;” both philosophies are “people first.” When you take time to be thoughtful, understand your goals and people, and give them what they want and how they want it, you’ll see engagement, trust and the overall employee experience shine.

  • If You Fail to Plan, You are Planning to Fail: Do you have an Internal Communication Strategy?
    A little over a year ago I wrote and published an article on Vignette’s blog called Strategy vs. Tactics: Why It’s Important to Distinguish the Difference. To date, it has been one of our most popular posts, read by thousands of HR & communications professionals. I can tell this topic has resonated with our audience because it has led many brands to Vignette, asking for help to develop an internal communications strategy.

  • Why Has Company Culture Become So Important Again?
    In the past 20 years, technology has effectively “flattened” every organization. Now, execs can see what employees are saying and doing, and vice versa. Everything about the way we do business has changed. And if a company must transform to keep up with the changing marketplace, then culture must also transform to support that new model.

    Blog Series: Engaging Employees In Your Company Purpose: Four Key Drivers and Why They Matter

  • Belief in the Company’s Products and Services (Part 1 of 4)
    I’m taking my next four blog posts to explore an essential concept at the root of our work: Aligning the employee experience to a company’s purpose. We have to do more than polish our intranet or have one more ice cream social when the weather gets warm. We need to get to the root of our purpose and how we engage our employee populations.

  • Physical environments and amenities (Part 2 of 4)
    This is the second blog post in a four-part series about the importance of strengthening employees’ connection to company purpose to drive employee engagement. Let’s talk about the second driver today: the physical environment. From free gourmet meals to napping pods to on-site massages to indoor go-kart tracks, it seems companies these days are continually one-upping each other in offering jaw-dropping office perks to their employees. Even cooperative working spaces such as WeWork market their amenities, contemporary design, and beautifully designed common areas.

  • Diversity and Inclusion (Part 3 of 4)
    This is the third blog post in a four-part series about the importance of strengthening employees’ connection to company purpose to drive employee engagement. Today we’ll focus on ways we can drive engagement to your purpose by elevating diversity and inclusion. Broadly speaking, diversity means ensuring representation among employees across race, age, ethnicity, gender, religion and other differentiators. Inclusion is a state of feeling valued, respected and supported. Combined, diversity and inclusion is a powerful driver of innovation and is today considered an essential driver of business success. In fact, McKinsey research shows that gender-diverse companies are 15 percent more likely to outperform their peers, and ethnically diverse companies are 35 percent more likely to do the same.

  • Employer Branding Driven by Storytelling (4 of 4)
    This the final blog post in a four-part series about the importance of strengthening employees’ connection to company purpose to drive engagement. Today I’ll wrap up my series by talking about the fourth driver of this critical connection: strong employer branding.

The post Employee Experience Roundup November 1, 2017 – Our Most Popular EX Posts appeared first on Vignette.

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