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Of course, any business, and our Virtual Assistants too, strive to receive all five-star positive reviews that will show to the prospective customers that the company is professional, responsible and good to work with. Still, negative feedback do happen triggering the state of panic in owners and managers. To delete or not to delete? How to respond to a bad review and whether to respond at all?

First of all, calm down and appreciate the fact that negative feedback in a healthy mix with positive reviews considerably contributes to the positive purchase decision. Let us explain you why.

In the past, the choice customers made was greatly influenced by the opinion of friends and family. Now, people do not bother to contact them for a business review and rely on the readily available online reviews. According to statistics, 97% of customers read online reviews before making a purchase decision and 89% claim this step is essential in the process of buying something online.

The focal point, which determines whether product or business reviews will be trusted, is their authenticity and trustworthiness. All 5-star reviews make customers doubt they are authentic, as it is difficult to please everyone and there will always be someone dissatisfied. Actually, 85% of consumers (91% of consumers aged 18-29) look for negative reviews making a purchase decision. And Bazaarvoice, the largest shopping network, claims they see products with one or more negative reviews convert better than products with positive reviews only. In fact, bad reviews allow customers to see the worst-case scenarios and it is better to know them rather than stay ignorant. What is more, what is perceived as negative by one person, may be irrelevant for another.

Another reason to love negative feedback is because it helps to bring problems to surface. If negative reviews are not unjust, they show what issues exist in your business and it is the first step to dealing with them. This way, you should perceive negative reviewers as free testers of your business who really help you progress (given that you put emotions aside and leverage bad reviews to get better).

Even if you receive an unjust negative review, this can help your business too, as unjust reviews may be used to create a hype in the social media. Your customers will want to correct the wrong and tell something good about you. Thus, you will receive many more positive reviews, which would not have been left if there was no unjust negative review given. As a result, you get many reviews and a 4-something-start rating, which looks really authentic and trustworthy.

What is more, having all 5-star reviews and fake odes written in your honor, you risk driving customer expectations too high. All of you know that the higher expectations, the bigger disdain if they are not fulfilled. As a result, customers with unrealistic expectations may later leave lower ratings simply because they are “satisfied” and not “super satisfied”.

Of course, a lot depends on how you handle bad reviews. Your customer support and SMM managers should have strict guidelines concerning how to respond to a bad review. You should not be afraid to tell your side of the story, but should never ever argue with a dissatisfied customer online. It is also essential that you respond fast, apologize and sympathize with the client. If you acknowledge the fact that the service or product should be better, tell that you are working on the improvements and do work on them. Some time later, you may also add a new comment in response to the negative feedback informing about what has been done for similar issues not to occur again. Be sure that the prospective customers (85-91% of them, as we have mentioned earlier) will read this.

CONCLUDING THOUGHTS

Although bad reviews are always negative experience, they are essential to your business. They make your reviews look trustworthy, bread realistic expectations of your products and services, make your offers convert better, and help you to see and eliminate business issues you have. Although VAfromEurope has not received less than 5-star reviews uptil now, our virtual assistants have dealt with the need to respond to negative feedback on behalf of our clients and are ready to free you from the associated stress.

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A good website is a valuable method of communication with potential customers, no matter what industry you are in. An effective website marketing sets the goal of a website for readers.

The right strategy, content, and design are useful and powerful instruments for attracting relevant customers, establish trust among them and turn visitors into potential followers and buyers.

It is also vital to know which elements make a good website. Do you think of what elements you need for a website to be effective as a communication tool? What your website as a platform needs to achieve and what are the exact characteristics of your business?

After aware of what makes your website good, the next step is to consider the elements and communication channels which might make sense for your business. Overall, creating a good website in sync with your business idea is easier than you might think.

1.Useful content

Relevant content is a foremost need of any network resource, as being so, it is demanded and thus searched for in web most requested inquiries.

Also, your website’s content must be well structured and informative, because this is what expected among users.

2. Readable text

Content is a product of your site, information that reflects your business and what it might look like in the eyes of possible partners, so the initial step in your informational strategy should be an understanding that text must be both interesting and relevant to the idea, without overcomplications and inaccuracies in meaning.

3. Design

Your website must stand out in order to be a profitable source to turn to in a time of need. Functioning fast, looking attractive – these are natural features of your designed network to be ranked as a popular and effective unit to work with.

4. Business productivity

Video materials and infographics can be an excellent complement to an effective layout of the website, helping to transfer a lot of information or explaining complex processes in a short period of time.

5. Social profiles

Another place for users is a social profile, that will help to get a better objective for your business. The presence of the social buttons in a prominent place which is visible on every page promotes following your pages and keeps you up-to-date with the data record.

6. Responsiveness

Since the increase in business, you will get more and more queries.
You can respond to these frequently asked questions page which can make the communication more productive and decrease expositions.

Online chat can be also a very useful tool for converting web visitors into buyers or followers. It is also a very significant tool for receiving feedback from your audience.

7. Browse to action

“Calls to action” can motivate people by what behavior to choose or what actions to perform. Examples have to include: “Join a consultation”, “Download the book”, “Do with me or even start here”.These can refer to sales pages, sign up forms or whatever works for your business.

Various features and functions you add to your website make sense to your business and eventually to your prosperous enterprise.

8. Speed

Your website must be downloaded fast, mainly because the user will not wait until your site is downloaded and will simply go further. That might lead to a decrease in your potential audience what obviously makes a negative impact on your website’s popularity.

9. The Website must be Mobile friendly

Nowadays more and more visitors use mobile devices and Google rolled out mobile-first indexing. The lack of a mobile-friendly website could impact negatively on the rankings of him. Check it you can here https://search.google.com/test/mobile-friendly/

Mind that careful monitoring of your site’s cons may lead to further improvement. Based on the tips above it is much easier to become more effective and recognizable to your present and future audience. Appropriate design and practical usage of your platform will praise your network to be one of a kind!

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As a coach or a speaker, you spend a lot of time preparing your content, making travel arrangements, organizing a calendar and above this, you wish your listeners will walk away with knowledge and satisfaction after the event. Managing to do all this is a difficult task and you may skip opportunities while resolving it all by yourself.

5 Tasks of What Coaches and Speakers Can Outsource to a Virtual Assistant:

SEARCH FOR SPEAKING EVENTS

There are plenty of opportunities, events, and conferences, you just need someone who will analyze them and suggest good for you. Once your virtual employee learns your perfect audience, he can find opportunities to speak and offer you participation in the event.

MANAGE INBOX AND SCHEDULE

The more connections you have, the more your inbox and calendar need attention. You may outsource calendar and inbox to a VA. In such a way, you can dedicate your time to concentrating on content creation for future events while your virtual personal assistant is cooperating with possible event managers, planning dates and organizing a trip.

COMMUNICATE WITH ORGANIZERS

Every speaking event has its own manager, as well as its distinct working conditions and other peculiarities, which need to be discussed with the organizers. Your virtual executive assistant may cooperate with the manager of the event to answer important questions:

  • Who will be your coordinator?
  • When you should come and where you can stay?
  • Is it possible to advertise your business or product from the stage?
  • Will there be an opportunity to share slides and see the screen while talking?
  • Will my performance be recorded on camera?

Receiving answers to those and other questions will guarantee you are prepared enough to go on the stage.

PREPARE PRESENTATION AND HANDOUTS

Speech performances include more than a stage or a microphone as many speakers use slides and handouts. Once you have made most of the content, hire a professional virtual worker to manage information and make a presentation that matches your both brand and style.

CREATE PROMOTION OF YOUR BUSINESS

Once you have agreed with the event manager on what you can promote, think about how you can make your product attractive to your listeners and potential clients. For example, a virtual secretary can create a registration card or online form for future events, such as webinars. Moreover, the VA can gather the main points of your presentation and create a fancy brochure, which may also include promotions and offers of your business.

Hiring a virtual assistant can save a lot of your time. If you are not sure how virtual staff may help you with your career, don`t hesitate to contact VAfromEurope.

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LinkedIn has 530 millions of users and it is the largest professional network in the world. No doubt, it has become a significant part of any small business and online presence of the owner. Taking into account these amazing numbers, in what form is your profile?

It is one of the great tasks which you could delegate for the virtual assistants. Read on to see how they can increase your presence on LinkedIn.

Grow your network!

Check Connections

Quality Assurance is a key. A great job for your virtual assistant is everyday checking of invitations on Linkedin. Instead of just accepting these connections VA will verify who they are and if there is something common you have. Many people turn to the masses to develop their connections without any doubt of who they are joining. It is better to have 200 good connections than 500 people who can not relate to your own business.

Track the appropriate groups

The LinkedIn group is a place where networking happens and it allows members with a common industry or interest to come together in one place. Your VA can help to increase visibility by:

  • Placing links to recent blog posts;
  • Sourcing industry new articles;
  • Underlining considerations that you have to contribute;
  • Questions that you can answer.
Create New Sales Opportunities
  • Make a need analysis to define and identify who would want your product or service;
  • Gather contact information for future outlooks of companies to be able to identify the next possibilities;
  • Manage existing clients and analyze their current positions to keep your database clean;
  • Find contact information and email addresses and standee lists for conferences and events which would be of interest of your target market;
  • Create connection requests. It has to be a personal message explaining either how do you know them or why you want to connect.

All of this will help you to grow as an experienced professional in your field and build trust relationships with existing and potential clients and contacts. Groups are another way to identify new members either from your own or secondary businesses. That would be wonderful connections, further strengthening and developing of your network outside the current contact area.

Do not have a virtual assistant yet? Start the process today with VAfromEurope.

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E-commerce has become a part of life and more sellers are becoming active on the largest e-commerce platform of Amazon. Our customer is not an exception. Although Ukraine is not a member of the Amazon community, this does not exclude the possibility to provide services to our foreign clients on this platform. Usually, starting sales on Amazon the seller-entrepreneur starts to work independently or with a small team. However, with a growth of business each of us faces the following issues:

  • Where find time to do all the planned tasks to ensure stable business growth?
  • Who can help me with the obligatory daily steps without which sales are impossible no matter how great my product was? Who can I delegate it and why?
  • How to find a person who will keep in step with the times? What needs to be delegated in the first place in terms of cooperation?

The best way for Amazon seller is to outsource this work to a virtual assistant team.

We want to share with you our experience in working with customers and products. There are a lot of nuances here. However, a lot of time takes actually Product Listings in work with Amazon products for sale. A person who already works directly with it usually knows this and what is important in this process. We will not focus attention on obvious things for those who have made their business. Making a Product Listings on Amazon requires a lot of time, knowledge, control and efforts. This is the original combination of data entry, content management, and analysis.

Work with Product Listing faces us with a lot of questions when analyzing and making product listings on Amazon as well as the necessity for close communication with Amazon support.

What is important in cooperation between client-assistant (agency):
  • A clear description of how you see your product on Amazon;
  • If you have information to study your particular product in detail, please provide it;
  • Your Virtual Assistant for Amazon FBA should know all that you know (important elements of Product Listings are: product title, images, bullet points, description, keywords).
Output data for Product Listings:
  • Barcodes of a manufacturer (EAN or UPC). They are necessary to avoid duplication. If you already have this list, submit it;
  • GTIN (Global Trade Identifier Number) Most products are required to have GTIN which is generally something like a UPC or an ISBN;
  • Product ID. It is needed for every product in order to be sold on Amazon. This Id (generally a UPC) will distinguish your product from every other product. It identifies the product related to the listing.
  • Daily tasks which virtual assistant help to resolve:

    Making Product Listings we come across with issues which require additional time and efforts.

  • Updating products by optimizing Amazon products. Due to price changes, this process is continuous;
  • Following Amazon rules and regulations (for example, prohibition of illegal products or offensive ones);
  • Making product listings gradually (prioritize the most important issues and fill listings by concrete steps);
  • The necessity of expanding the product catalog;
  • Avoiding of restriction some products and capriciousness with the product details page;
  • Frequent communication with Amazon support
  • The capriciousness of Amazon product listing is in the following:
  • Incorrectly entered barcode leads to error;
  • Incorrectly selected picture format and its quality leads to the impossibility to upload it;
  • Insufficiently made description without taking into account market trends will block your product page.
Why is it helpful to hire a virtual assistant from a team?
  • Possibility to increase the number of assistants with the growth of needs for additional assistance in the absence of the need to lose time for additional training knowledge will be transmitted in a team if necessary;
  • Timely replacement of an assistant in case of illness, sick leave, without loss for the business;
  • Appropriate additional control of the manager regarding time, reporting, taking into account the remarks, adjustments of the process.
  • Consequently, attention should be placed on your time consuming, quality and paying attention to the global things of your business. Virtual Assistance agency gives you a hand in Amazon routine.

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E-commerce has become a part of life and more sellers are becoming active on the largest e-commerce platform of Amazon. Our customer is not an exception. Although Ukraine is not a member of the Amazon community, this does not exclude the possibility to provide services to our foreign clients on this platform. Usually, starting sales on Amazon the seller-entrepreneur starts to work independently or with a small team. However, with a growth of business each of us faces the following issues:

  • Where find time to do all the planned tasks to ensure stable business growth?
  • Who can help me with the obligatory daily steps without which sales are impossible no matter how great my product was? Who can I delegate it and why?
  • How to find a person who will keep in step with the times? What needs to be delegated in the first place in terms of cooperation?

The best way for Amazon seller is to outsource this work to a virtual assistant team.

We want to share with you our experience in working with customers and products. There are a lot of nuances here. However, a lot of time takes actually Product Listings in work with Amazon products for sale. A person who already works directly with it usually knows this and what is important in this process. We will not focus attention on obvious things for those who have made their business. Making a Product Listings on Amazon requires a lot of time, knowledge, control and efforts. This is the original combination of data entry, content management, and analysis.

Work with Product Listing faces us with a lot of questions when analyzing and making product listings on Amazon as well as the necessity for close communication with Amazon support.

What is important in cooperation between client-assistant (agency):
  • A clear description of how you see your product on Amazon;
  • If you have information to study your particular product in detail, please provide it;
  • Your Virtual Assistant for Amazon FBA should know all that you know (important elements of Product Listings are: product title, images, bullet points, description, keywords).
Output data for Product Listings:
  • Barcodes of a manufacturer (EAN or UPC). They are necessary to avoid duplication. If you already have this list, submit it;
  • GTIN (Global Trade Identifier Number) Most products are required to have GTIN which is generally something like a UPC or an ISBN;
  • Product ID. It is needed for every product in order to be sold on Amazon. This Id (generally a UPC) will distinguish your product from every other product. It identifies the product related to the listing.
  • Daily tasks which virtual assistant help to resolve:

    Making Product Listings we come across with issues which require additional time and efforts.

  • Updating products by optimizing Amazon products. Due to price changes, this process is continuous;
  • Following Amazon rules and regulations (for example, prohibition of illegal products or offensive ones);
  • Making product listings gradually (prioritize the most important issues and fill listings by concrete steps);
  • The necessity of expanding the product catalog;
  • Avoiding of restriction some products and capriciousness with the product details page;
  • Frequent communication with Amazon support
  • The capriciousness of Amazon product listing is in the following:
  • Incorrectly entered barcode leads to error;
  • Incorrectly selected picture format and its quality leads to the impossibility to upload it;
  • Insufficiently made description without taking into account market trends will block your product page.
Why is it helpful to hire a virtual assistant from a team?
  • Possibility to increase the number of assistants with the growth of needs for additional assistance in the absence of the need to lose time for additional training knowledge will be transmitted in a team if necessary;
  • Timely replacement of an assistant in case of illness, sick leave, without loss for the business;
  • Appropriate additional control of the manager regarding time, reporting, taking into account the remarks, adjustments of the process.
  • Consequently, attention should be placed on your time consuming, quality and paying attention to the global things of your business. Virtual Assistance agency gives you a hand in Amazon routine.

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The leading generation is a source of vitality of many businesses. The issue is that by devoting the necessary resources to lead generation before all other duties which go in business may be very hard. Organizations have the possibility to increase lead generation efforts without the need to devote their own personnel to these tasks.

Virtual assistant agency is a method for your business development and lead generation.

Objectives of a lead generation which suits for virtual administrative assistants:

• collection of leads — obviously in order to use potential leads it is necessary to have a prospecting database. The majority of companies simply buy the leading positions in the list of construction services. In a result, you don’t know your leads. Thanks to virtual assistant you may design your own database to provide the current and reliable contact details for each of your potential customers.

• email support — virtual resources such as email might be exploited by a virtual assistant to start talking about your goods and services. A detailed copy of the email may be provided to potential leads.

• email management — virtual administrative assistant can keep an eye on your email and transmit information that seems appropriate and relevant.

Please don’t forget about GDPR rules. It`s crucial nowadays to have a legal database.

• social media objectives — through social media many companies gain clients. In today’s fast growing business it is significant to be active in social media. That’s why you may trust such kind of work for a virtual assistant. Update your social network profiles without the need to shift someone’s focus to this task which requires a lot of time.

• lead following — with a virtual assistant you can be sure that each interaction with lead is monitored thoroughly to assure efficiency. Virtual assistants have good knowledge of CRM solutions which can do lead following comparably simple.

• online analysis — buying a new product or service takes a lot of time and takes you from the main duties. The virtual assistant agency may do these research tasks instead of you and you only may decide whether to continue the initiative after the deep analysis.

Therefore, focusing on the Lead Generation, you will be able to discover new opportunities for your company. Furthermore, the clients who were creating their own databases with VafromEurope’s help became successful.

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We are living in the time of heavy reliance on the internet, which has penetrated all spheres of human life. Still, while the majority of companies and entrepreneurs have understood the importance of establishing their online presence, most of them still miss out on internet research, which provides a wealth of opportunities for any business. Thus, experienced online internet researchers from VAfromEurope are eager to share with you some insights into.

Key Business Tasks Web Research Service can Help With

  • Market and Industry Research

Careful market and industry analyses are essential steps noone should skip when starting a business. Although these types of analysis often go hand-in-hand, each has a separate distinct mission. Industry research involves the analysis of key players and competitors. Market research, in its turn, is the research of potential customers, their demographics, interests, lifestyle, shopping behaviors, etc.

Good industry and market research helps to find one’s own niche and define a target market that are keys to successful marketing. Internet has considerably facilitated the way of doing an industry and market analysis providing ample tools for analysing competitors and doing surveys. What’s more, if you hire a virtual assistant to carry out an internet industry and market research, you may cut the related expenses without compromising the quality of the service, which determines future success of your business.

  • Search of Leads and Partners

Most successful companies do not wait for customers and partners to become interested in their products or services, but proactively search for useful connections. Although networking on the related conferences and exhibitions is important, internet research may still bring the most results here. For example, VAfromEurope has had a number of successful projects when web research helped to establish long-lasting relations with corporate customers and reliable suppliers.

  • Web research of prospective candidates

In some industries and for managerial positions, there is a great demand for qualified employees. Thus, current headhunting battles have become ruthless and take much time and resources. Remote research assistants can help create a pool of candidates that meet job requirements or conduct a background research, so that you are sure you that you hire and train the right person.

  • Real Estate Research

Better premises for doing business, affordable product storages, hotels to stay in on business trips, celebration venues or conference rooms… Now, when all the premises, hotels and restaurants can be researched and contacted online, a remote research assistant can help with any real estate need a business might have.

Since so many business processes rely on internet research, it might be the best solution to delegate it to professional online internet researchers that apply best practices and tools to deliver true value to your business. VAfromEurope has ample experience in web research services for various businesses and industries. Hire a virtual assistant now to leverage all the opportunities of the today’s world.

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The importance of hiring a professional copywriter to drive customer engagement and sales is emphasised very often now. The proofs and statistics are so compelling, that some business owners have started to think of a copywriter as of magical solution to low sales. Nevertheless, many owners are eventually not satisfied with the results and, then, ask themselves what mistakes they might have done when hiring a copywriter. This is why VAfromEurope have compiled a comprehensive list of crucial things business owners should know to make the most of their copy.

The basis of good copywriting is good marketing

First of all, you need to take it for granted that copywriting does not work without a good marketing plan. To provide an effective text, your copywriter should know what audience you want to target and what actions you would like readers to take.

Although business owners often associate copywriting with writing content for a corporate blog, it is just one of the tasks you can delegate to a copywriter. It is also necessary and, probably, even more important to hire a professional copywriter

  • to create text for your website pages
  • to write product and service descriptions
  • to create text for marketing campaigns and calls to actions
  • to work out custom letters (confirmation of a purchase, welcome letter upon subscription, etc.) and mass mailing campaigns

Each page of your website, each blog post, each letter, each lead form needs to have a definite goal, and copywriting should be the tool that helps you achieve this goal. If you do not have a well-thought marketing strategy, copywriting will unlikely produce any change to your bottom line.

Hire a copywriter, not a wordsmith

It is important that understand the difference between writing as such and writing a copy and make sure you hire a person that understands this difference too. A copy is a written communication with people, the ultimate goal of which is to persuade them to make a purchase. Thus, before hiring a copywriter, make sure he understands the key concepts of his trade and knows how to deliver value, not just stuff your website with words. In particular, here is the list of questions to ask an applicant for the position of a copywriter:

  • What techniques are used to make a text user-friendly?
  • What techniques are used to make a page SEO-optimised?
  • What is an anchor text?
  • What are internal and external links? Why are they important? In what cases, external links may be preferable or forbidden?
  • How do you understand the concept of “customer pain points”? Why is it important for copywriting?
  • What tools do you use to research keywords or assess the effectiveness of your copy? (The applicant should name at least Google Keyword Planner, Google Analytics and Search Console and explain what information he can get from these tools)
Provide ample time for research

It is a mistake to think that a copywriter needs time to wait for inspiration or find a writer’s muse. Copywriting is rather a technical process than a creative one. At the same time, quality copywriting requires much time for research. Namely, a copywriter needs to research

  • the audience: Is necessary to adopt the voice and the content to the audience’s demographics, interests, pain points, concerns, etc., which the writer needs to research first
  • competitors: Analysis of competitors will help to determine the unique benefits of your product, service or company, which should be stressed in the copy
  • covered topic: It is not enough for a blog post to be original and staffed with keywords, as new search engines algorithms place more value to the links to your content, time spent reading it and social engagement. This way, the key to success is providing relevant and helpful content people will read, like and share, which, unlike wordsmithing, requires much research
  • previous content to link to: A copywriter should research previous articles on your blog and your products to determine how they may be linked to in the article or letter he is to produce
  • keywords: Even if you give the main keyword to use in the text, a copywriter should better research the competition for it and search for additional long-tail keywords, which may be included in the copy

If you do not want to pay for the time a writer will spend on research, you should either provide all the information on your own or agree to a lower quality of content and, possibly, revise it on your own.

Make a copywriter your business partner

What we suggest here is not actually giving your copywriter a share in your business, but listening to what your copywriter has to say (as long as he knows his trade). A professional copywriter will analyse your sales funnels and will point to the weak points of your website or your marketing strategy. The question is, will you be responsive to his comments? Will you encourage him to produce reports on the effectiveness and revise previous content to make it more effective? If you do not encourage your copywriter to become your business partner and think of sales first, he will unlikely produce the results you hope for.

Choose the hiring option that serves your business best

There is a number of advantages and disadvantages to outsourcing your content. On the one hand, it is good to have an in-house copywriter that will understand the specifics of your business and will be readily available for a writing task. On the other hand, after your website receives quality text for all pages, the writing needs often drop dramatically. Thus, many business owners find themselves in the situation when they have to invent work to delegate to a full-time copywriter and regret hiring one at all. At the same time, a freelancer occasionally writing content for you may be not available for work when you need it. This way, it is best to cooperate with an agency like VAfromEurope that will make sure a professional copywriter, knowledgeable in your business and content strategy, is always available to you but works as many hours per week as you need it.

Concluding Thoughts

Copywriting is not some kind of magic that will solve all issues of your business, nor is it “just another blog post” you should have to keep up to the Jones. Copywriting is a tool that can help you reach your marketing goals and it is important that you hire a copywriter having this definition in mind.

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