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As a VR developer in today’s ecosystem, our revenue-model choices for consumer products is limited. We can decide to simply sell our app/game on the main VR stores and hope that the quality of our work will justify the upfront investment from users or we can share our app for free and sell additional content as in-app purchases (it’s very popular on mobile but so much for VR apps for now). Until recently the option to make the app 100% free and monetize it with advertising wasn’t a possibility, now it is.

The Advertising Network for VR named Vruzz recently opened his doors to help VR developers monetize their content by using non-invasive VR ads positioned mainly in the UI.

This is a unique opportunity for developers to switch to a free app model to attract more users and grow their community/audience. But this is also an opportunity for other developers to spread the word about their app by advertising it in VR to reach a large amount of Virtual Reality users! The VR Advertising Platform Vruzz.com lets you specific some specific targeting options such as:

  • The VR headset used
  • The locations of the users
  • The type of app they are using (game, education, social)…
The best advertising solution to target VR users

So a french startup working in the mobile VR Education industry will, for example, be able to reach only the users with an Oculus Go or Samsung Gear VR living in France and using an educational app. And a game studio launching their first title on the Rift and Vive will be able to target only the users currently playing a game on the Rift/Vive. It’s a powerful tool to increase sales and spread the word about your app.

This could be a game changer for the VR industry, having more free games/apps could get users to spend more time in VR since they won’t have to pay for every single experience/game they use. There is a reason that the most used mobile apps are free… Will Virtual Reality follow the same path? Time will tell but it’s without a doubt very interesting to see Virtual Reality Advertising getting real.

The post The best platform to Advertise in Virtual Reality appeared first on Unimersiv.

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Explore the Lincoln Memorial in VR with our first social event!

Today we are excited to announce that we are organizing our first social VR event to introduce our new location, the Lincoln Memorial.

The Lincoln Memorial is unique American National memorial built to honor the 16th President of the United States, Abraham Lincoln. This event will be a unique opportunity to explore it alongside other VR users in a social environment.

The Lincoln Memorial is (for now) a temporary location which means that your only opportunity to explore it will be during events like the one that we are organizing today. The event will be limited to 35 simultaneous users so make sure to be the first to join if you don’t want to miss it!

The event will be available for Go/Gear VR users as well as Rift users (make sure to update your app).

The event will start at 4PM UTC on April 25th which will be:

  • 6PM in Paris
  • 12PM in New York
  • 9AM in San Francisco
We are still looking for VR historians!

We are still looking for passionated historians to help us lead our guided tours. If you own a Go/Gear VR (with the controller) or Rift and are interesting in leading some of our guided tours email me directly at baptiste@unimersiv.com.

The post Explore the Lincoln Memorial in VR with our first social event appeared first on Unimersiv.

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Hello everyone,

We are very excited to announce that our new experience: Mars: The Curiosity Rover is now available on the Oculus Store for the Rift.

HOW TO DOWNLOAD?

Mars: Curiosity Rover is available on the Oculus Store now.

DOWNLOAD

Mars: Curiosity Rover is available only on the Oculus Store for the Rift for now but we are working on making it available on the Gear VR and Oculus Go as well. Make sure to join our Facebook Group to be the first to know when it’s available.

This experience will take you to Mars to learn about the Curiosity Rover. The main content of the app is organized around a full documentary that will tell you more about the rover’s mission and how it landed on Mars on August 2012. It also includes:

  • A mini game to let you play Basketball on Mars to explore how different the martian Gravity is compared to Earth
  • A quiz to verify how knowledgeable you are regarding Curiosity
  • A “Learn” section that will let you select the parts of the Rover you would like to learn about.
The VR documentary

The VR documentary in Mars: Curiosity Rover is separated in 6 different chapters. It will teach you how NASA managed to launch and land the Curiosity rover on Mars and will give you more details about its mission on Mars as well as some of its findings.

How did the Curiosity Rover managed to land on Mars?

We made this documentary social to give you the opportunity to invite your VR friends and experience this documentary with them.

Each chapter of the documentary is accompanied with a voice over to guide you through the documentary.

The Gale Crater

This experience will teach you a lot about the Gale Crater and why the Curiosity Rover is spending a lot of his energy analyzing this place.

A view of the Gale Crater (the landing location of Curiosity)

We truly hope that you will like this new experience and that you will learn a lot about Curiosity and Mars using it. Make sure to share your feedback about it on our Facebook Group.

Thank you!

The post Travel to Mars and learn about the Curiosity Rover in VR appeared first on Unimersiv.

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