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We have been analyzing the fastest growing British sellers on the Amazon UK marketplace. This can help identify new and up & coming British sellers. What are the hottest British sellers operating on Amazon UK? We have listed the top 50 British sellers, currently ranked in the top 2000 of all sellers, that have improved their ranking by over 500 places.

Analysis is based on the sellers 12 month feedback. With the lack of sales data available, customer feedback scores can provide an indication of the number of sales a seller is achieving. Roughly 2-5% of customers will leave a feedback when making a purchase; although this can vary by product & seller.

Fastest Growing British Sellers on Amazon UK
wdt_ID UK Rank Seller Name Storefront Link Info Page Main Category Positive Feedback Customer Reviews Sell in Europe
1 925 1ABOVE Amazon Storefront Sellers Details Stationery 96 2,295 YES
2 830 Seagull-UK Amazon Storefront Sellers Details Electronics 93 2,961 YES
3 1,876 POWR LTD Amazon Storefront Sellers Details Clothing 100 1,304 NO
4 697 MPOW Direct-sale Amazon Storefront Sellers Details Garden 99 2,784 NO
5 951 spares4us Amazon Storefront Sellers Details Electronics 95 11,606 YES
6 1,729 FIDGET EXPRESS LTD Amazon Storefront Sellers Details Toys&Games 83 1,396 NO
7 1,161 Rocsphere Amazon Storefront Sellers Details Stationery 93 1,910 NO
8 1,616 Change Checker Amazon Storefront Sellers Details Toys&Games 97 1,481 NO
9 1,887 Trusty Pet Supplies Amazon Storefront Sellers Details Pet 98 1,448 NO
10 1,397 Rujia2018 Amazon Storefront Sellers Details Toys&Games 97 1,922 YES

Click through to the sellers storefront on Amazon.co.uk or go to the sellers information page on UKOnlineStores.co.uk. Also provided for each seller is the main category that their products are listed in, the % of positive feedback the seller has received and whether they sell in Europe via Amazon.

Sellers identified as selling in Europe have feedback from at least one of the other Amazon European Marketplaces; Amazon German, France, Italy and Spain. This helps to identify sellers on Amazon that trade internationally.

When you click on the sellers details button you go to the sellers information page. Here you will find a description of the seller including how many customers have reviewed them following a purchase and the different ways you can contact the seller.

On the sellers information page you can see the total number of reviews the seller has received, the main categories that the sellers products are listed within and how to get in contact with the seller. Information also includes whether they sell on other Amazon European marketplaces and if the sellers ranking is improving or declining.

On Amazon each seller has an information page, where you can find details including:

  • Customer Reviews
  • Business Name & Address
  • Telephone Number
  • Customer feedback metrics – incl. positive & negative counts
  • VAT number and Company Registration Number

To click through to this page on Amazon, via the sellers information page on UKOnlineStores.co.uk, see the image above. This can help you to contact the fastest growing British businesses currently on the Amazon UK marketplace. The sellers business name, address and company registration number is often available, enabling further research to be started on these successful British sellers on Amazon.

For more details on how to get in touch with an Amazon seller, including via their own website, eBay store or social media links, see our blog post : How to contact an Amazon UK seller.

A closer look at the fastest growing sellers on Amazon UK

For 9 out of the top 10 fastest growers all, or nearly all, of their total number of feedback has come in the last 12 months. Only 5th placed spares4us (Blue Chestnut (UK) Ltd) has considerably more lifetime feedback (11,606) compared to their 12 month feedback (2,233). This company was incorporated in 2014 and has a current net worth of £14K.

Many of the other 9 fastest growing sellers on Amazon are newly formed companies. The sellers 1Above (VIAAN Enterprise Ltd), POWR Ltd, MPOW Direct-sale (Gukonime Ltd), Fidget Express Ltd, Rocsphere (Bahamut Media Ltd) and Trusty Pet Supplies Ltd are all UK businesses created since 2017.

The Amazon seller Change Checker, which has been trusted by over 1500 customers in the last 12 months, is part of 288 Group Ltd. This company is a leading distributor of collectible coins and stamps and has a current net worth of £13 million.

Among the other fastest growing Amazon UK sellers include AO, the successful online electrical store. They have only started selling on Amazon UK in the last 12 months and still have an impressive 100% positive feedback from 2,150+ feedbacks. The Bolton based business, AO Retail Ltd, has a current net worth of £57 million and current assets of £169 million.

Fulfillment by Amazon

The majority of the top 50 fastest growing sellers on Amazon UK fulfill their own products, rather than using Amazon’s fulfillment service, FBA, fulfillment by Amazon.

POWR Ltd uses FBA to fulfill it’s orders and they have moved from a UK ranking of 6003 in October 2018 to 1876 in  January 2019. They still have a 100% positive feedback from 1,304 trusted customers in the last 12 months. They have had 10,000+ orders fulfilled by Amazon but only list a handful of products. Their main product is the POWR ® RFID / NFC SIGNAL BLOCKING CARD which protect all your contactless payment cards from unauthorised usage.

Other fastest growing sellers on Amazon UK that are using Fulfillment by Amazon include:

International Trading

64% of the Top 50 fastest growing sellers on Amazon UK are also selling on at least one other Amazon European marketplace. Many are selling on all 4; Amazon German, France, Italy & Spain. Some of the biggest international traders, based on the percentage of customer feedback from each Amazon European marketplace, include the following:

The top 50 fastest growing British sellers on Amazon UK are clearly working hard to successfully sell on Amazon and are moving up the UK rankings into the top 2,000 sellers. With over 110,000 sellers identified by UK Online Stores on Amazon UK this is a great achievement by these sellers. We will be monitoring their progress to see if this can be continued.

You are able to search for more sellers on the Amazon UK marketplace here.

UK Online Stores can provide prospect lists of businesses that sell on the Amazon UK marketplace. Contact us for more information on how to target sellers by product category, fulfillment type, trading internationally or by many other selection options.
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This guide will help you find and get in touch with a seller on Amazon UK marketplace. Have you got a query about a product listed on Amazon UK or need to identify a particular seller? This article will show you how to find a specific seller and provides numerous ways on how to get in contact with them.

Firstly search for an Amazon UK seller on https://ukonlinestores.co.uk/uk-amazon-sellers/

Type the sellers name into the search box or look them up in the table. Then click on the sellers name. For this example we will use the seller WeBuyBooks, which is a British seller, ranked 5 out of over 100,000 sellers on Amazon UK marketplace.

When you click on the sellers name you go to the sellers information page. Here you will find a description of the seller including how many customers have reviewed them following a purchase and the different ways you can contact the seller.

On the sellers information page you can see the total number of reviews the seller has received, the main categories that the sellers products are listed within and how to get in contact with the seller. Information also includes whether they sell on other Amazon European marketplaces and if the sellers ranking is improving or declining.

Next to ‘CONTACT SELLER VIA’ are different logos, showing how you can get in touch with the business seller. Some sellers may only be contactable via Amazon, while some can be contacted via Amazon, email address, Facebook, Twitter, their own website or ebay store. Click on the appropriate logo to get in touch with the seller via that channel. For example with WeBuyBooks, you may want to visit their own ecommerce website or eBay store.

By clicking on the Amazon logo you will be taken to Amazon UK where, once you’ve logged in, you can contact the seller about an item you’re interested in purchasing or an order you’ve place (see image below).

If you have placed an order with the seller then this is the best way to get in touch. The seller has to respond to any communication via this channel within 2 business days.

However, if you wanted to find more information about a product then visiting the sellers own website might help you find more details. Also the sellers phone number and an email address can often be found on the sellers website. The sellers social media channels, like Twitter or Facebook, maybe another useful way of getting in touch with the seller or to leave a comment. If you regularly buy via eBay then clicking through to the sellers eBay store can be an easier way to purchase their products.

On Amazon each seller has an information page, where you can find details including:

  • Customer Reviews
  • Business Name & Address
  • Telephone Number
  • Customer feedback metrics – incl. positive & negative counts
  • VAT number and Company Registration Number

To click through to this page on Amazon, via the sellers information page on UKOnlineStores.co.uk, see the image below:

The sellers information page on UKOnlineStores.co.uk also lists some of the products that the seller offers on Amazon UK. You can click on the products listed to go through to that particular product on Amazon to purchase it. To browse all the products that a seller has currently listed on Amazon just click on the ‘Browse all Products’ button on the sellers information page. You will then be taken to the sellers storefront on Amazon where all the sellers products are listed.

UKOnlinestores also provides names of other sellers that are similar to the seller you have searched for. This can be very useful where your current seller has not got the product currently listed on Amazon. Or if you’ve had a bad experience with a seller you can easily select another seller which is in the same category.

If you would like to support British sellers on Amazon or are reluctant to wait for products to be shipped from long distances, then select sellers with a Union Jack flag next to their name. These are British business sellers on Amazon UK, which account for 21% of all sellers on the marketplace. The United Kingdom is the 2nd largest group of sellers on Amazon UK.

The country with the most sellers on Amazon UK marketplace is China. Including Hong Kong, China represents 34% of the total sellers on the UK marketplace. Many of these sellers will have less contact information on their Amazon seller information page. They are also less likely to be contactable via other channels, such as Twitter, Facebook, email or have their own ecommerce website.

Search now for a particular seller on Amazon UK here. By having numerous ways of contacting the seller and knowing how many other customers have trusted a particular seller, you can feel more confident when purchasing via the Amazon UK marketplace.

If you are a seller on Amazon UK marketplace and would like to update your sellers details please send an email to info@ukonlinestores.co.uk. Please put your Amazon sellers name in the subject and provide the different contact channels that customers & prospects can keep in touch with you by.
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Amazon provide a list of all the sellers within each category. You can search this list of sellers, within the product categories, by clicking on the first letter of the particular sellers name that you are looking for (see image below). Amazon also list the top sellers within each category, although it’s unclear how Amazon determines who is a top seller.

By monitoring over 110,000 Amazon UK sellers, UKOnlineStores has been able to rank UK sellers. We rank Amazon sellers by their 12 month positive feedback and you can search for all Amazon UK sellers here. This method, however, has not been used by Amazon to list those classified as a top seller within each category. In fact, it’s hard to see the method used by Amazon.

Let’s take a look at the top sellers, on Amazon UK, within the Home & Kitchen category.

Home & Kitchen Top Sellers on Amazon UK

You can click on the image above, to go to Amazon.co.uk and see the list of top sellers within the Home & Kitchen category, as classified by Amazon. These top sellers have a total lifetime feedback of 1,759,412.

However, the top 50 Home & Kitchen sellers, ranked by lifetime feedback, have a total of over 4 million. Therefore, Amazon are using a different way to classify the ‘top sellers’ by category. Indeed six sellers, within their list, have a feedback of less than 1000!

The table below list the top 20 sellers on Amazon UK, within the Home & Kitchen category. All Home & Kitchen sellers have been ranked by their lifetime feedback and yet only four of the top 20 sellers appear in the list of top sellers, as classified by Amazon and seen on the above image. These Home & Kitchen sellers are SPARES-2-GO, First4Spares, Harts of Stur, and Concept4U (UK).

Home & Kitchen Top Sellers
wdt_ID UK Rank Seller Name Store Affiliate link to contact page Main Category No. of Products Positive Feedback Lifetime Feedback Fulfilment
1 22 SPARES-2-GO Store https://www.amazon.co.uk/sp/ref=as_li_ss_tl?_encoding=UTF8&asin=&isAmazonFulfilled=&isCBA=&marketplaceID=A1F83G8C2ARO7P&orderID=&seller=AR5NTANTFUHVI&tab=&vasStoreID=&linkCode=ll2&tag=ukonlinesto07-21&linkId=b98bdd4ee5e9d36d3db80b2393e37f57&language=en_GB Home & Kitchen Over 60,000 Products 94 293,972 FBM
2 10 DOMU UK Store https://www.amazon.co.uk/sp/ref=as_li_ss_tl?_encoding=UTF8&asin=&isAmazonFulfilled=&isCBA=&marketplaceID=A1F83G8C2ARO7P&orderID=&seller=A1AFJESMA8SCN6&tab=&vasStoreID=&linkCode=ll2&tag=ukonlinesto07-21&linkId=e405e9baf56c105ccbf4f40c175ad663&language=en_GB Home & Kitchen 830 Products 99 283,325 FBM
3 273 Linens Limited Store https://www.amazon.co.uk/sp/ref=as_li_ss_tl?_encoding=UTF8&asin=&isAmazonFulfilled=&isCBA=&marketplaceID=A1F83G8C2ARO7P&orderID=&seller=A21Z4NV605ZI5E&tab=&vasStoreID=&linkCode=ll2&tag=ukonlinesto07-21&linkId=49c2f60e6ef69d033fcd9d85166bde48&language=en_GB Home & Kitchen Over 10,000 Products 95 254,503 FBM
4 78 Andrew James UK LTD Store https://www.amazon.co.uk/sp/ref=as_li_ss_tl?_encoding=UTF8&asin=&isAmazonFulfilled=&isCBA=&marketplaceID=A1F83G8C2ARO7P&orderID=&seller=ARMMSTNREKUG7&tab=&vasStoreID=&linkCode=ll2&tag=ukonlinesto07-21&linkId=f1adf6369e147073419e0b0b65ad0de0&language=en_GB Home & Kitchen 279 Products 97 207,818 FBA
5 683 Lowplex® Store https://www.amazon.co.uk/sp/ref=as_li_ss_tl?_encoding=UTF8&asin=&isAmazonFulfilled=&isCBA=&marketplaceID=A1F83G8C2ARO7P&orderID=&seller=A2A5XF3AB3QR3J&tab=&vasStoreID=&linkCode=ll2&tag=ukonlinesto07-21&linkId=942dd04954934464e070eaa7ead4557a&language=en_GB Home & Kitchen Over 1,000 Products 99 145,550 FBA
6 28 First4Spares Store https://www.amazon.co.uk/sp/ref=as_li_ss_tl?_encoding=UTF8&asin=&isAmazonFulfilled=&isCBA=&marketplaceID=A1F83G8C2ARO7P&orderID=&seller=A28CP5FJLXYWDR&tab=&vasStoreID=&linkCode=ll2&tag=ukonlinesto07-21&linkId=7e6d6f25116a878d0efcb2abd1222710&language=en_GB Home & Kitchen Over 10,000 Products 97 134,501 FBA
7 85 SelectiveGoods Store https://www.amazon.co.uk/sp/ref=as_li_ss_tl?_encoding=UTF8&asin=&isAmazonFulfilled=&isCBA=&marketplaceID=A1F83G8C2ARO7P&orderID=&seller=A28N4V20CCJTUW&tab=&vasStoreID=&linkCode=ll2&tag=ukonlinesto07-21&linkId=1d5b1eab112737408a9a89d90d3afbed&language=en_GB Home & Kitchen Over 1,000 Products 95 127,964 FBA
8 2,052 BargainShop_London Store https://www.amazon.co.uk/sp/ref=as_li_ss_tl?_encoding=UTF8&asin=&isAmazonFulfilled=&isCBA=&marketplaceID=A1F83G8C2ARO7P&orderID=&seller=A33EWFX0HR9EQ&tab=&vasStoreID=&linkCode=ll2&tag=ukonlinesto07-21&linkId=8dd1c91b2316e9d73305fa4ba41f4437&language=en_GB Home & Kitchen Over 1,000 Products 98 110,825 FBM
9 1,164 Books2Door Store https://www.amazon.co.uk/sp/ref=as_li_ss_tl?_encoding=UTF8&asin=&isAmazonFulfilled=&isCBA=&marketplaceID=A1F83G8C2ARO7P&orderID=&seller=A3HHHI2NEPA0F4&tab=&vasStoreID=&linkCode=ll2&tag=ukonlinesto07-21&linkId=3a0bf341ceb64a9c27cbc9898625bf31&language=en_GB Home & Kitchen Over 1,000 Products 99 100,779 FBM
10 478 Bargain Warehouse Store https://www.amazon.co.uk/sp/ref=as_li_ss_tl?_encoding=UTF8&asin=&isAmazonFulfilled=&isCBA=&marketplaceID=A1F83G8C2ARO7P&orderID=&seller=A3OHIEUSTMB3PA&tab=&vasStoreID=&linkCode=ll2&tag=ukonlinesto07-21&linkId=e55646bccecfc48351301f891a77318e&language=en_GB Home & Kitchen Over 5,000 Products 95 97,547 FBM

Amazon have their own way of classifying a ‘top seller’ within each category and it’s not clear what sellers can do to be listed within the top seller group. However, Amazon UK do not promote the list of all sellers by category and so there seems little impact on not being listed as a top seller on these pages.

If you know how Amazon classify these ‘top sellers’, please let us know in the comments below.

You can find a list of all Amazon UK sellers, within each product category, by:

  • Selecting the relevant product category in the table below
  • Clicking the link to go through to the list of sellers on Amazon
  • Select the letter corresponding to the first letter of the seller e.g click on S if searching for Spares2Go
  • Click on the relevant seller to see their storefront and list of products
List of Amazon Sellers by Category

By clicking on the link below, for your relevant category, you will see the list of top sellers as classified by Amazon, as well as all sellers in alphabetical order.

UKOnlineStores has identified over 110,000 sellers on Amazon UK. We constantly monitor this marketplace to identify sellers, rank them by their feedback and analyse key metrics. To search all Amazon UK sellers and view their ongoing performance see Amazon UK – Sellers Rankings.

Key marketplace statistics on Amazon UK sellers in..

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Identifying sellers within each Amazon UK department

When searching products on Amazon.co.uk you can pick a particular department to search within e.g. Clothing, Home & Garden etc. But how do you identify the sellers within each department? On Amazon UK you are able to see the list of sellers by department, although the particular pages are not easy to find.

Here we provide information on how to identify Amazon UK sellers by department, as well as the number of sellers. You can also see the % of British sellers by department on Amazon UK. Overall British sellers account for 21% of the total sellers on Amazon UK. Chinese sellers represent the largest nation of sellers on Amazon UK with 34% and the number of Chinese sellers are growing.

Find Amazon Sellers by Department

Use the table below to find list of sellers by the Amazon department they show their products in.

Amazon UK Sellers by All Departments
wdt_ID Department Link
1 Baby Click to see Amazon UK sellers
2 Beauty Click to see Amazon UK sellers
3 Business, Industry & Scientific Supplies Click to see Amazon UK sellers
4 Car & Motorbike Click to see Amazon UK sellers
5 Clothing Click to see Amazon UK sellers
6 Computers & Accessories Click to see Amazon UK sellers
7 DIY & Tools Click to see Amazon UK sellers
8 Electronics & Photo Click to see Amazon UK sellers
9 Garden & Outdoors Click to see Amazon UK sellers
10 Grocery Click to see Amazon UK sellers
Amazon Top Sellers in each Department

The table above shows Amazon UK sellers by all departments. Clicking the link will take you to the list of sellers for that particular Amazon Department. The sellers are listed alphabetically, with the top sellers for each department being listed first. Amazon do not publish how sellers get rated as a ‘top seller’ for a particular department, but with over 50% of Amazon sales coming through third party sellers, it’s critical sellers focus on customer satisfaction to help improve ranking.

Positive feedback is a key factor for sellers to get ranked higher and drive more sales. 46% of all GB sellers have a positive feedback of 98%+ in the last 12 months. Sellers with low positive feedback will struggle to get noticed.

Responding to customers queries, dispatching products quickly, cancelling few orders & delivering products in good condition will all help to achieve excellent customer service in Amazon’s eyes. Achieving this, fulfilling a large number of orders successfully, preferably by using fulfillment by Amazon (FBA) will help a seller become a ‘Top Seller’ by Amazon Department.

British Sellers in each Amazon Department

From all the sellers on Amazon UK the British sellers account for 21%. However, this proportion varies by Amazon product departments. The table below outlines the number of British sellers on Amazon UK by department British Sellers on Amazon UK by Department

wdt_ID Departments All Sellers GB Sellers % GB
1 Baby 5,655 863 15%
2 Health & Beauty 13,009 3,533 27%
3 Clothing, Shoes & Bags 13,044 2,467 19%
4 Electronics & Computers 13,637 2,326 17%
5 Garden & DIY 10,276 2,404 23%
6 Grocery 3,561 985 28%
7 Home, Kitchen & Lighting 13,084 2,931 22%
8 Industry 2,427 456 19%
9 Jewellery, Luggage & Watches 9,689 1,163 12%
10 Music 2,270 429 19%

The largest proportion of British sellers by department on Amazon UK is 29% within Toys & Games. Both Stationery and Health & Beauty have 27% of sellers from Great Britain, while the Grocery department has 28%. The department with the least amount of sellers from Great Britain on Amazon UK is the Jewellery, Luggage & Watches department. Only 12% of sellers from this department are British.

Other Departments on Amazon

While we have listed the main product departments on Amazon and the sellers listed within them, there are several other key departments that Amazon list. These largely related to specific products or services that Amazon provide:

  • Prime Video
  • Kindle E-Readers & Books
  • Echo & Alexa
  • Fire TV & Tablets

Today’s deals and Amazon Pantry are also listed within departments on Amazon UK.

Prime Video

This lists all the Prime Movies, TV Shows & Prime Originals that Amazon offer. This includes their 30 day free trial offer and details about their movie rent or buy offerings. Click here to go to Prime Video on Amazon UK.

Kindle E-Readers & Books

Here you can compare the different Kindle devices; the Kindle, Kindle Paperwhite & Kindle Oasis. Detailed descriptions of each Kindle device is provided along with customer reviews. Click here to see the latest Kindle devices on Amazon UK.

Echo & Alexa

Echo and Alexa are designed around your voice. The Echo Dot (3rd Gen) is Amazon UK’s most popular voice-controlled speaker, with improved design and sound, compared to previous versions of the Echo Dot. Click here to see the latest prices on Amazon UK. Ask Alexa to play music, answer questions, keep you updated with the news & weather and control compatible smart home devices.

Fire TV & Tablets

Click here to see details of Amazon’s Fire TV Stick & TV Stick 4K. The 4K stick includes new Alexa voice remote with volume control. Find product descriptions, latest prices and customer reviews for the Fire TV devices. These streaming media sticks allow you to watch many of your favorite movies and TV shows. The latest version of Fire Tablet, Fire 7, comes with Alexa and the battery last longer as well as being thinner, stronger and having a more durable screen. See the latest details on Amazon UK here.

 
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The best Toys & Games sellers on Amazon UK are listed below. These top 100 sellers offer over 2 million products to help you identify the ideal gift this Christmas.

UKOnlineStores monitors over 110,000 sellers on Amazon UK marketplace and ranks sellers by their 12 month positive feedback. The top 100 Toys & Games sellers have a total lifetime feedback of over 3.3 million and the sellers are listed in the table below. Click on Store to go through to their Amazon Storefront listing all their products.

Select British sellers (GB) or those fulfilled by Amazon (FBA) if concerned about delivery before Christmas. Toys & Games sellers with a high % positive feedback are likely to go the extra mile to ensure great customer satisfaction.

With over 2 million products listed by these best Toys & Games sellers, you are sure to find that novelty Christmas present or ideal gift you are searching for.

Best Toys & Games Sellers
..
Seller Nationality Positive Feedback Fulfilled by Amazon
AMZ Rank Seller Name Seller Nationality No_of_Products Amazon Store Positive Feedback Lifetime Feedback Fulfilled by Amazon
16 uniqueplace-uk CH Over 700,000 Products Store 97 107,558
71 XS-Stock com Ltd GB Over 5,000 Products Store 97 122,887
79 F & F Stores GB 512 Products Store 99 18,967 FBA
84 Vinsani (UK Seller) GB Over 1,000 Products Store 95 86,520
101 The Magic Toy Shop GB Over 1,000 Products Store 97 62,316
125 RAREWAVES USA US Over 400,000 Products Store 97 87,069
129 Accessory-Shop GB Over 8,000 Products Store 96 125,272
135 MMP Living IE Over 1,000 Products Store 100 67,370 FBA
141 Blyme GB Over 3,000 Products Store 100 21,954 FBA
159 Lizzy Outlet GB Over 9,000 Products Store 96 38,540
184 Robelli Online (UK SHIPPER) GB Over 6,000 Products Store 93 42,042
194 House of Party GB Over 7,000 Products Store 96 30,365
195 DVDMAX-UK PL Over 70,000 Products Store 99 12,996
201 BARGAINS WHOLESALE LTD GB 451 Products Store 90 8,035
212 Athenbys Knitting Store GB Over 8,000 Products Store 99 25,293
219 net_price_direct GB 497 Products Store 97 74,209 FBA
223 Shop4World GB Over 4,000 Products Store 96 107,724
265 This Is It Famous Value Stores GB 928 Products Store 95 28,586 FBA
293 BuySend GB Over 100,000 Products Store 89 28,180
294 ____THE_BEST_ON_DVD____ NL Over 1,000 Products Store 99 116,112
299 Champion Toys GB Over 8,000 Products Store 98 24,896
307 Menkind GB Over 1,000 Products Store 96 38,443
312 Quickdraw Stationery UK GB Over 4,000 Products Store 97 70,793
315 123 DIRECT LTD GB 164 Products Store 97 23,015 FBA
320 Balloon Shop GB Over 9,000 Products Store 97 47,216 FBA
333 Party Perfecto UK 822 Products Store 98 6,475
360 Empor-online CH Over 500,000 Products Store 96 18,533
366 Redstar Online GB 495 Products Store 94 15,356
368 Baby Shower Company Ltd GB Over 10,000 Products Store 94 13,551
395 Bargains 4 Ever GB Over 1,000 Products Store 97 28,381 FBA
415 docsmagic DE Over 10,000 Products Store 100 8,000 FBA
417 Unibos GB 6 Products Store 96 15,125
420 Star Online Store GB Over 2,000 Products Store 96 13,739
447 Venture Blue GB Over 4,000 Products Store 95 49,695
455 LEGS GALORE LTD GB Over 7,000 Products Store 91 26,094
492 Dazzle The Party Store GB Over 10,000 Products Store 96 44,321
495 Carousel Shop GB Over 2,000 Products Store 98 61,729 FBA
496 KiteBooks GB Over 40,000 Products Store 94 19,282
507 Seasonal Party Products GB Over 8,000 Products Store
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UK Online Stores by Ukonlinestores - 2w ago

British sellers on Amazon UK represent 21% of all sellers on the marketplace. This is the 2nd largest group behind Chinese sellers (34%). Out of the 22,106 GB sellers 20,330 are active sellers i.e. they have at least 1 customer feedback on Amazon UK.

GB sellers represent just under 30% of all sellers within the following categories; Toys & Games, Grocery, Health & Beauty and Stationery. By volume Health & Beauty, Home & Kitchen and Fashion categories contain the most GB sellers.

British Amazon Sellers by Category
wdt_ID Main Category All Sellers GB Sellers % GB
1 Baby 5,655 863 15%
2 Health & Beauty 13,009 3,533 27%
3 Clothing, Shoes & Bags 13,044 2,467 19%
4 Electronics & Computers 13,637 2,326 17%
5 Garden & DIY 10,276 2,404 23%
6 Grocery 3,561 985 28%
7 Home, Kitchen & Lighting 13,084 2,931 22%
8 Industry 2,427 456 19%
9 Jewellery, Luggage & Watches 9,689 1,163 12%
10 Music 2,270 429 19%

Positive feedback is a key factor for sellers to get ranked higher and drive more sales. 46% of all GB sellers have a positive feedback of 98%+ in the last 12 months. Given Amazon’s focus on customer satisfaction those with a low positive feedback will struggle to get noticed.

26% of GB sellers have a positive feedback of < 90%

Sending customer email requests for feedback in an organised, timely manner and being alerted of any negative feedback can help sellers take prompt action and proactively manage their feedback metrics. Search current feedback metrics for all sellers hereResponding to customers queries, dispatching products quickly, cancelling few orders & delivering products in good condition will all help to achieve excellent customer service in Amazon’s eyes. Achieving this, fulfilling a large number of orders successfully and having a high percentage of positive feedback will make Amazon happier to rank sellers higher and gain the ‘Buy Box’.

The top 20 GB sellers on Amazon UK list over 19 million products and are all ranked in the top 30 for all sellers on Amazon UK marketplace. Their total lifetime customer feedback count is over 18.26 million.

Top 20 British Sellers on Amazon UK
UK Rank Seller Name Store Main Category No. of Products Lifetime Feedback Positive Feedback
1 musicMagpie Store Electronics Over 900,000 Products 6,468,207 97
2 World of Books Ltd Store Books Over 900,000 Products 1,949,305 94
3 OnlineMusicFilmsGames Store Electronics Over 100,000 Products 408,194 97
4 WeBuyBooks Store Books Over 300,000 Products 489,928 98
5 Book Depository Store Books Over 9,000,000 Products 3,888,249 96
7 Wordery Store Books Over 2,000,000 Products 656,379 97
10 DOMU UK Store Home & Kitchen 848 Products 270,187 99
12 awesome_books_001 Store Books Over 600,000 Products 1,108,735 95
13 betterworldbooksltd Store Books Over 1,00,000 Products 448,500 94
14 Infinite_Books Store Books Over 600,000 Products 35,786 95
15 DURONIC Store Electronics 341 Products 248,298 100
17 LightingandMobileAccessoriesUK Store Industry Over 4,000 Products 139,434 87
18 Greener_Books Store Books Over 400,000 Products 554,758 94
19 countryhouselibrary Store Books Over 200,000 Products 46,381 97
20 Brit-Books Store Books Over 300,000 Products 246,260 94
21 the book house Store Books Over 20,000 Products 685,746 94
22 SPARES-2-GO Store Home & Kitchen Over 60,000 Products 288,132 94
24 Bahamut Media Group Store Books Over 700,000 Products 84,113 95
28 First4Spares Store Home & Kitchen Over 10,000 Products 130,411 97
30 BOOKS etc Store Books Over 1,000,000 Products 137,863 97
31 Blue Herbs Store Health Over 1,000 Products 66,403 100

To search all Amazon UK sellers and see their key seller metrics click here

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UK Online Stores by Ukonlinestores - 4M ago

Launched back in 2006, Fulfilment by Amazon (FBA) enables sellers to use Amazon’s own fulfilment infrastructure and offer the same two day delivery service as Prime. By 2017, 5 billion items were shipped with Prime, half of these from 3rd Party sellers. Amazon has just announced that Prime has 100 million subscribers so it’s becoming imperative that sellers can offer Prime delivery for products.

Among Amazon UK marketplace sellers 41% are using FBA to fulfil at least 1 product. In many cases this enables the seller to offer Prime for the product. This greatly increases the chances of their product being purchased.

FBA sellers have 3 options available; European Fulfilment Network (EFN), Multi-Country Inventory (MCI) or Pan-European FBA. The latter launched in 2016 aims to help boost SME exports.

EFN – offer sellers the choice of Amazon EU distribution center to store products & ship to other countries when ordered. Prime is available.

MCI – seller can store products in multiple countries distribution centers & Prime is available when stock is held in the country of order received.

Pan-European FBA – Products sent to sellers European distribution centre of choice and Amazon redistributes products to other countries centers based on demand. Prime is available in all 5 Amazon European Marketplaces.

Fulfilment and price are the two key factors influencing the buy box – the important area where customers can add the product to cart or buy now. Fulfilment by merchants (FBM) can still lead to achieving the buy box for products, but it can take time as Amazon needs proof of seller capabilities through feedback & ratings.

FBA is becoming increasingly important especially among Top Rated Sellers and FBA usage by sellers varies by product categories. For example, 64% of sellers whose main category is electronics use FBA & 51% in the computer category. This is partly due to the lower commission fees for these products.

50% of Home & Kitchen sellers use FBA and 49% of Toys & Games sellers. Fulfilment by Amazon comes with a cost but outsourcing enables sellers to focus on selling and it seems likely more sellers will start to use FBA.

See which Amazon UK Sellers are using FBA or FBM and find out their current ranking position here.

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UK Online Stores by Ukonlinestores - 4M ago

The country with the most sellers on Amazon UK marketplace is China. Including Hong Kong, China represents 34% of the total sellers on the UK marketplace. The United Kingdom is the next largest group with 20% of sellers.

Due to regulations in Europe, marketplace sellers are required to provide contact information. This has enabled us to identify the country of origin for sellers on Amazon UK marketplace, although 22% of sellers are still unidentifiable.

9% of sellers are from Germany, with 4% from Italy, 3% from France & 2% from Spain. This comes as little surprise due to the close proximity of these countries to the UK and the promotion of FBA (fulfilment by Amazon). They provide 3 options now to help with selling across all Amazon European marketplaces;European Fulfilment Network (EFN), Multi-Country Inventory (MCI) or Pan-European FBA. The latter launched in 2016 aims to help boost SME exports.

While China and Hong Kong represent the largest group of sellers, this dominance is not shown in the seller rankings. Only 1 of the top 20 sellers are from China, AnkerDirect from Hong Kong, which is ranked 11 by positive feedback counts in the last 12 months.

The top 20 UK sellers have a total positive feedback count of 1.17 million in the last 12 months compared to 251,292 by the top 20 Chinese sellers. USA sellers, which represent only 2.6% of all sellers, have a positive feedback count of 315,151 for their top 20 sellers.

These figures indicate that the British consumer prefers to purchase from UK sellers despite the volume of Chinese sellers on the Amazon UK marketplace.

Top 20 Amazon UK Sellers by Country

Focusing on the top 20 sellers on Amazon UK marketplace by country of origin we can view their main product category & number of products listed. The Amazon UK ranking position is provided, based on the number of positive feedback’s in the last 12 months, from 111,452 UK sellers. The sellers lifetime feedback count  is shown along with the % of positive feedback in the last 12 months.

Top 20 Chinese Sellers on Amazon UK Marketplace
UK Rank Seller Name Store Main Category No. of Products Lifetime Feedback Positive Feedback
11 AnkerDirect Store Electronics 308 Products 259,810 100
23 Sunvalleytek-UK Store Electronics 328 Products 102,835 100
25 Newin Home Store Home & Kitchen Over 5,000 Products 34,028 98
26 longtop Store Electronics 248 Products 26,426 100
34 UGREEN GROUP LIMITED UK Store Electronics 312 Products 46,185 100
67 STK e-Shop Store Jewellery Over 90,000 Products 77,841 97
76 VoxonStore Store Electronics 40 Products 11,978 100
89 Popamazing Store Home & Kitchen Over 1,000 Products 26,979 97
96 Ascot City Store DIY Over 300,000 Products 15,169 95
113 multiware Store DIY Over 1,000 Products 24,097 96
117 Universal Color Store Industry Over 1,000 Products 55,451 100
138 PGTA Store DIY Over 100,000 Products 56,754 99
142 GoldenSwing Store Electronics 81 Products 16,231 100
177 Shilager Store Jewellery Over 7,000 Products 11,417 89
193 EasyAcc Store Store Electronics 299 Products 7,372 100
200 Fly Service Store DIY Over 90,000 Products 28,960 100
211 HAO NAN WEN HUA Store Home & Kitchen Over 5,000 Products 6,519 95
236 Highly One Store Music Over 60,000 Products 32,758 99
242 Gemini_mall Store Beauty Over 2,000 Products 7,185 91
246 YanTop EU Store Electronics 129 Products 5,724 99

The top 20 Chinese sellers on Amazon UK marketplace have a total lifetime feedback count of 853,719, with almost half having a 100% feedback score in the last 12 months.

9 of the top 20 Chinese sellers are from Shenzhen in Guangdong province, while 8 are from Hong Kong. One seller is from the city of Cixi in Zhejiang province and the other top 20 chinese seller on Amazon UK marketplace comes from Jiangxi province in the southeast of China.

Top 20 British Sellers on Amazon UK Marketplace
..
UK Rank Seller Name Store Main Category No. of Products Lifetime Feedback Positive Feedback
1 musicMagpie Store Electronics Over 900,000 Products 6,468,207 97
2 World of Books Ltd Store Books Over 900,000 Products 1,949,305 94
3 OnlineMusicFilmsGames Store Electronics Over 100,000 Products 408,194 97
4 WeBuyBooks Store Books Over 300,000 Products 489,928 98
5 Book Depository Store Books Over 9,000,000 Products 3,888,249 96
7 Wordery Store Books Over 2,000,000 Products 656,379 97
10 DOMU UK Store Home & Kitchen 848 Products 270,187 99
12 awesome_books_001 Store Books Over 600,000 Products 1,108,735 95
13 betterworldbooksltd Store Books Over 1,00,000 Products 448,500 94
14 Infinite_Books Store Books Over 600,000 Products 35,786 95
15 DURONIC Store Electronics 341 Products 248,298 100
17 LightingandMobileAccessoriesUK Store Industry Over 4,000 Products 139,434 87
18 Greener_Books Store Books Over 400,000 Products 554,758 94
19 countryhouselibrary Store Books Over 200,000 Products 46,381 97
20 Brit-Books Store Books Over 300,000 Products 246,260 94
21 the book house Store Books Over 20,000 Products 685,746 94
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8.9% of Amazon.co.uk sellers have Home & Kitchen as their main product category. This is very closely followed by Electronics and Clothing with 8.8% & 8.6% respectively.

By monitoring Amazon UK sellers and identifying the products listed in each category we can identify their main category. Sellers on average list products within 4.6 categories.

The table below outlines Amazon.co.uk sellers by their main category i.e. the category where the majority of their products are listed:

Main Category

% of Amazon.co.uk Sellers

Home & Kitchen

8.9%

Electronics & Photo

8.8%

Clothing

8.8%

Beauty

6.3%

Health & Personal Care

6.0%

Sports

5.6%

DIY & Tools

5.4%

Baby

5.4%

Toys & Games

5.3%

Garden & Outdoors

4.3%

Luggage

4.1%

Computers

4.1%

Shoes & Bags

3.8%

Pets

3.8%

Musical Instruments & DJ

2.2%

Business, Industry & Science

2.3%

Stationery & Office

3.1%

Jewellery

3.1%

Grocery

3.4%

Lighting

3.5%

Watches

1.9%

Data based on 105,360 active Amazon.co.uk sellers in September 2018.

UKOnlineStores is the leading provider of marketplace metrics and Amazon Seller feedback scores. Use our free searchable tool to view feedback metrics on 110,000 Amazon UK sellers.

Seller metrics are available by category, number of products listed, no. & % of positive ratings, fulfilment type (FBA/FBM), seller country of origin along with available business contact information. See https://ukonlinestores.co.uk/amazon-uk-sellers for more details.

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33% of Amazon UK sellers now sell on the other 4 Amazon European Marketplaces. Amazon sellers in Europe can create one seller account for all 5 Marketplaces; UK, Germany, France, Italy & Spain. Feedback is linked to this single account, so it’s possible to calculate the percentage of feedback from each Amazon marketplace and the total positive feedback for each seller.

Feedback scores are important as it’s possible to guesstimate sales volumes using feedback scores. For example, Amazon says 10-20% of sales give feedback. However, many sellers believe a ratio of 2-7% is more realistic. Many factors including product category, price and multiple purchases will all influence the actual sales to feedback ratio.

UKOnlineStores have identified 86,714 active sellers on Amazon UK. 33% of these active UK sellers now sell on all the other 4 Amazon European Marketplaces. This is based on having at least 1 positive feedback score across each Amazon marketplace; Germany, Italy, France & Spain in the last 12 months.

Amazon have helped sellers sell throughout Europe thanks to their fulfilment network. 41% of Amazon UK are taking advantage of Fulfilment by Amazon (FBA).

FBA sellers have 3 options available to help sell abroad; European Fulfilment Network (EFN), Multi-Country Inventory (MCI) or Pan-European FBA. The latter launched in 2016 aims to help boost SME exports.

EFN – offer sellers the choice of Amazon EU distribution center to store products & ship to other countries when ordered. Prime is available.

MCI – seller can store products in multiple countries distribution centers & Prime is available when stock is held in the country of order received.

Pan-European FBA – Products sent to sellers European distribution centre of choice and Amazon redistributes products to other countries centers based on demand. Prime is available in all 5 Amazon European Marketplaces.

Many sellers still fulfil orders (FBM) but FBA has helped the growth of selling in Europe. 58% of Amazon UK active sellers are also selling on Amazon marketplace in Germany, 55% in France, 51% in Italy & 47% in Spain. This has increased significantly even since early 2017.

UKOnlineStores has ranked the 33% of UK sellers that sell on all 4 other European Amazon marketplaces. They have been ranked by their total positive feedback score in the last 12 months from all 5 marketplaces.

The Top 100 Amazon UK sellers in Europe are listed below. The % split of total positive feedback from each Amazon European marketplace is given. For example, 41% of AnkerDirect’s total positive feedback score is from the UK.

6 out of the top 10 are within the Electronics category. Many sellers are not UK based businesses. CSL-Computer, KW-Commerce & Songmics, 3 out of the top 5, are from Germany. AnkerDirect is from Hong Kong and only UGREEN GROUP LIMITED, in 4th position, is from the United Kingdom.

Top 100 Amazon UK European Sellers
..
Seller Name UK Store Main Category No. of UK Products Total Positive Feedback* UK Rank UK_Count_12_Positive UK % DE_Count_12M_Positive DE % IT_Count_12M_Positive IT % FR_Count_12M_Positive FR % ES_Count_12M_Positive ES %
1 AnkerDirect Store Electronics 286 Products 97,137 11 39,823.00 41% 37,029.00 38% 10,693.00 11% 7,880.00 8% 1,712.00 2%
2 CSL-Computer Store Electronics 376 Products 87,435 102 9,648.00 11% 48,166.00 55% 11,525.00 13% 10,488.00 12% 7,608.00 9%
3 KW-Commerce Store Electronics Over 5,000 Products 80,707 180 6,727.70 8% 34,721.28 43% 19,480.23 24% 8,346.66 10% 11,431.53 14%
4 UGREEN GROUP LIMITED UK Store Electronics 312 Products 72,870 34 18,023.00 25% 17,461.00 24% 13,597.65 19% 15,189.00 21% 8,600.00 12%
5 Songmics Store Home & Kitchen 897 Products 68,086 52 14,269.00 21% 19,511.91 29% 12,926.43 19% 12,636.36 19% 8,742.69 13%
6 longtop Store Electronics 248 Products 57,644 26 23,588.00 41% 3,605.58 6% 14,959.89 26% 9,514.89 17% 5,976.63 10%
7 DOMU UK Store Home & Kitchen 830 Products 54,023 10 48,846.60 90% 1,747.35 3% 647.00 1% 1,839.46 3% 943.00 2%
8 JEDirect UK Store Electronics 231 Products 51,869 29 21,802.00 42% 7,445.00 14% 9,039.00 17% 6,380.00 12% 7,203.00 14%
9 STK e-Shop Store Jewellery Over 90,000 Products 46,114 67 12,408.24 27% 9,341.36 20% 5,921.22 13% 12,833.82 28% 5,610.15 12%
10 Fintie EU Store Computers 582 Products 45,002 36 16,792.00 37% 16,718.00 37% 3,973.00 9% 4,402.53 10% 3,116.52 7%
11 Highly One Store Music Over 60,000 Products 34,948 236 5,786.55 17% 8,087.86 23% 5,137.30 15% 11,105.13 32% 4,832.10 14%
12 AICEK UK Store Electronics 676 Products 34,131 929 2,341.00 7% 4,555.98 13% 12,908.00 38% 7,018.11 21% 7,308.00 21%
13 MoKoDirect EU Store Computers 434 Products 32,286 59 12,914.00 40% 6,340.00 20% 5,145.03 16% 3,138.30 10% 4,749.03 15%
14 oodji Store Clothing Over 4,000 Products 32,006 404 4,092.66 13% 8,408.00 26% 7,619.04 24% 6,518.16 20% 5,368.77 17%
15 Newin Home Store Home & Kitchen Over 5,000 Products 29,773 25 23,856.14 80% 1,629.02 5% 544.31 2% 3,542.28 12% 201.45 1%
16 supermart USA Store Stationery Over 80,000 Products 28,160 50 14,331.75 51% 4,288.32 15% 3,186.88 11% 4,228.45 15% 2,125.32 8%
17 countryhouselibrary Store Music Over 200,000 Products 28,044 19 26,111.43 93% 991.34 4% 33.95 0% 880.65 3% 26.97 0%
18 ESR Case EU Store Store Electronics 169 Products 27,988 93 10,128.00 36% 3,194.73 11% 5,315.31 19% 5,152.95 18% 4,198.00 15%
19 EasyAcc Store Store Electronics 299 Products 27,196 193 6,494.00 24% 13,077.00 48% 5,101.00 19% 1,559.00 6% 965.00 4%
20 First4Spares Store Home & Kitchen Over 10,000 Products 26,724 28 22,611.67 85% 1,138.04 4% 802.19 3% 1,720.45 6% 452.14 2%
21 Inateck Store Electronics 136 Products 26,581 260 5,494.00 21% 10,113.00 38% 4,050.00 15% 4,738.00 18% 2,186.00 8%
22 NEON Mart Store Lighting 175 Products 26,048 122 8,900.10 34% 8,225.00 32% 2,515.59 10% 3,389.76 13% 3,018.51 12%
23 Blue Herbs Store Health Over 1,000 Products 25,338 31 20,787.00 82% 1,387.00 5% 1,002.87 4% 1,355.31 5% 805.86 3%
24 dEcolectrix Store Electronics Over 9,000 Products 24,739 146 7,688.26 31% 9,918.52 40% 1,884.60 8% 5,245.20 21% 3.00 0%
25 naissance Store Health 766 Products 24,550 88 10,218.95 42% 4,527.36 18% 3,323.84 14% 4,071.36 17% 2,408.51 10%
26 DEUBA-UK Store Home & Kitchen 156 Products 23,778 943 2,319.27 10% 18,270.45 77% 1,003.86 4% 1,429.82 6% 755.37 3%
27 Rankie-Direct Store Electronics 89 Products 23,754 128 8,616.96 36% 4,544.00 19% 4,546.08 19% 3,552.00 15% 2,495.79 11%
28 protectionfilms24 United Kingdom Store Electronics Over 100,000 Products 23,234 425 3,955.80 17% 5,607.57 24% 5,979.61 26%
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