UK Online Stores

We have been analyzing the fastest growing British sellers on the Amazon UK marketplace. This can help identify new and up & coming British sellers. What are the hottest British sellers operating on Amazon UK? We have listed the top 50 British sellers, currently ranked in the top 2000 of all sellers, that have improved their ranking by over 500 places.

Analysis is based on the sellers 12 month feedback. With the lack of sales data available, customer feedback scores can provide an indication of the number of sales a seller is achieving. Roughly 2-5% of customers will leave a feedback when making a purchase; although this can vary by product & seller.

Click through to the sellers storefront on Amazon.co.uk or go to the sellers information page on UKOnlineStores.co.uk. Also provided for each seller is the main category that their products are listed in, the % of positive feedback the seller has received and whether they sell in Europe via Amazon.

Sellers identified as selling in Europe have feedback from at least one of the other Amazon European Marketplaces; Amazon German, France, Italy and Spain. This helps to identify sellers on Amazon that trade internationally.

When you click on the sellers details button you go to the sellers information page. Here you will find a description of the seller including how many customers have reviewed them following a purchase and the different ways you can contact the seller.

On the sellers information page you can see the total number of reviews the seller has received, the main categories that the sellers products are listed within and how to get in contact with the seller. Information also includes whether they sell on other Amazon European marketplaces and if the sellers ranking is improving or declining.

On Amazon each seller has an information page, where you can find details including:

• Customer Reviews
• Business Name & Address
• Telephone Number
• Customer feedback metrics – incl. positive & negative counts
• VAT number and Company Registration Number

To click through to this page on Amazon, via the sellers information page on UKOnlineStores.co.uk, see the image above. This can help you to contact the fastest growing British businesses currently on the Amazon UK marketplace. The sellers business name, address and company registration number is often available, enabling further research to be started on these successful British sellers on Amazon.

For more details on how to get in touch with an Amazon seller, including via their own website, eBay store or social media links, see our blog post : How to contact an Amazon UK seller.

For 9 out of the top 10 fastest growers all, or nearly all, of their total number of feedback has come in the last 12 months. Only 5th placed spares4us (Blue Chestnut (UK) Ltd) has considerably more lifetime feedback (11,606) compared to their 12 month feedback (2,233). This company was incorporated in 2014 and has a current net worth of £14K.

Many of the other 9 fastest growing sellers on Amazon are newly formed companies. The sellers 1Above (VIAAN Enterprise Ltd), POWR Ltd, MPOW Direct-sale (Gukonime Ltd), Fidget Express Ltd, Rocsphere (Bahamut Media Ltd) and Trusty Pet Supplies Ltd are all UK businesses created since 2017.

The Amazon seller Change Checker, which has been trusted by over 1500 customers in the last 12 months, is part of 288 Group Ltd. This company is a leading distributor of collectible coins and stamps and has a current net worth of £13 million.

Among the other fastest growing Amazon UK sellers include AO, the successful online electrical store. They have only started selling on Amazon UK in the last 12 months and still have an impressive 100% positive feedback from 2,150+ feedbacks. The Bolton based business, AO Retail Ltd, has a current net worth of £57 million and current assets of £169 million.

The majority of the top 50 fastest growing sellers on Amazon UK fulfill their own products, rather than using Amazon’s fulfillment service, FBA, fulfillment by Amazon.

POWR Ltd uses FBA to fulfill it’s orders and they have moved from a UK ranking of 6003 in October 2018 to 1876 in  January 2019. They still have a 100% positive feedback from 1,304 trusted customers in the last 12 months. They have had 10,000+ orders fulfilled by Amazon but only list a handful of products. Their main product is the POWR ® RFID / NFC SIGNAL BLOCKING CARD which protect all your contactless payment cards from unauthorised usage.

Other fastest growing sellers on Amazon UK that are using Fulfillment by Amazon include:

• MPOW Direct-sale (GUKONIME Ltd)
• Click4Deals (Molecule Healthcare Ltd)
• JFA Medical
• Inspire Retail Ltd
• Arteza Europe

64% of the Top 50 fastest growing sellers on Amazon UK are also selling on at least one other Amazon European marketplace. Many are selling on all 4; Amazon German, France, Italy & Spain. Some of the biggest international traders, based on the percentage of customer feedback from each Amazon European marketplace, include the following:

• GrandTradingUK (Kaitech Distributions Ltd) – 71% of feedback from other Amazon European Marketplaces
• Arteza Europe Ltd – 57%
• JFA Medical Ltd – 24%
• Find a Spare Ltd – 22%
• Inspire Retails Ltd – 14%

The top 50 fastest growing British sellers on Amazon UK are clearly working hard to successfully sell on Amazon and are moving up the UK rankings into the top 2,000 sellers. With over 110,000 sellers identified by UK Online Stores on Amazon UK this is a great achievement by these sellers. We will be monitoring their progress to see if this can be continued.

You are able to search for more sellers on the Amazon UK marketplace here.

This guide will help you find and get in touch with a seller on Amazon UK marketplace. Have you got a query about a product listed on Amazon UK or need to identify a particular seller? This article will show you how to find a specific seller and provides numerous ways on how to get in contact with them.

Firstly search for an Amazon UK seller on https://ukonlinestores.co.uk/uk-amazon-sellers/

Type the sellers name into the search box or look them up in the table. Then click on the sellers name. For this example we will use the seller WeBuyBooks, which is a British seller, ranked 5 out of over 100,000 sellers on Amazon UK marketplace.

When you click on the sellers name you go to the sellers information page. Here you will find a description of the seller including how many customers have reviewed them following a purchase and the different ways you can contact the seller.

On the sellers information page you can see the total number of reviews the seller has received, the main categories that the sellers products are listed within and how to get in contact with the seller. Information also includes whether they sell on other Amazon European marketplaces and if the sellers ranking is improving or declining.

Next to ‘CONTACT SELLER VIA’ are different logos, showing how you can get in touch with the business seller. Some sellers may only be contactable via Amazon, while some can be contacted via Amazon, email address, Facebook, Twitter, their own website or ebay store. Click on the appropriate logo to get in touch with the seller via that channel. For example with WeBuyBooks, you may want to visit their own ecommerce website or eBay store.

By clicking on the Amazon logo you will be taken to Amazon UK where, once you’ve logged in, you can contact the seller about an item you’re interested in purchasing or an order you’ve place (see image below).

If you have placed an order with the seller then this is the best way to get in touch. The seller has to respond to any communication via this channel within 2 business days.

However, if you wanted to find more information about a product then visiting the sellers own website might help you find more details. Also the sellers phone number and an email address can often be found on the sellers website. The sellers social media channels, like Twitter or Facebook, maybe another useful way of getting in touch with the seller or to leave a comment. If you regularly buy via eBay then clicking through to the sellers eBay store can be an easier way to purchase their products.

On Amazon each seller has an information page, where you can find details including:

• Customer Reviews
• Business Name & Address
• Telephone Number
• Customer feedback metrics – incl. positive & negative counts
• VAT number and Company Registration Number

To click through to this page on Amazon, via the sellers information page on UKOnlineStores.co.uk, see the image below:

The sellers information page on UKOnlineStores.co.uk also lists some of the products that the seller offers on Amazon UK. You can click on the products listed to go through to that particular product on Amazon to purchase it. To browse all the products that a seller has currently listed on Amazon just click on the ‘Browse all Products’ button on the sellers information page. You will then be taken to the sellers storefront on Amazon where all the sellers products are listed.

UKOnlinestores also provides names of other sellers that are similar to the seller you have searched for. This can be very useful where your current seller has not got the product currently listed on Amazon. Or if you’ve had a bad experience with a seller you can easily select another seller which is in the same category.

If you would like to support British sellers on Amazon or are reluctant to wait for products to be shipped from long distances, then select sellers with a Union Jack flag next to their name. These are British business sellers on Amazon UK, which account for 21% of all sellers on the marketplace. The United Kingdom is the 2nd largest group of sellers on Amazon UK.

The country with the most sellers on Amazon UK marketplace is China. Including Hong Kong, China represents 34% of the total sellers on the UK marketplace. Many of these sellers will have less contact information on their Amazon seller information page. They are also less likely to be contactable via other channels, such as Twitter, Facebook, email or have their own ecommerce website.

Search now for a particular seller on Amazon UK here. By having numerous ways of contacting the seller and knowing how many other customers have trusted a particular seller, you can feel more confident when purchasing via the Amazon UK marketplace.

By monitoring over 110,000 Amazon UK sellers, UKOnlineStores has been able to rank UK sellers. We rank Amazon sellers by their 12 month positive feedback and you can search for all Amazon UK sellers here. This method, however, has not been used by Amazon to list those classified as a top seller within each category. In fact, it’s hard to see the method used by Amazon.

Let’s take a look at the top sellers, on Amazon UK, within the Home & Kitchen category.

You can click on the image above, to go to Amazon.co.uk and see the list of top sellers within the Home & Kitchen category, as classified by Amazon. These top sellers have a total lifetime feedback of 1,759,412.

However, the top 50 Home & Kitchen sellers, ranked by lifetime feedback, have a total of over 4 million. Therefore, Amazon are using a different way to classify the ‘top sellers’ by category. Indeed six sellers, within their list, have a feedback of less than 1000!

The table below list the top 20 sellers on Amazon UK, within the Home & Kitchen category. All Home & Kitchen sellers have been ranked by their lifetime feedback and yet only four of the top 20 sellers appear in the list of top sellers, as classified by Amazon and seen on the above image. These Home & Kitchen sellers are SPARES-2-GO, First4Spares, Harts of Stur, and Concept4U (UK).

Amazon have their own way of classifying a ‘top seller’ within each category and it’s not clear what sellers can do to be listed within the top seller group. However, Amazon UK do not promote the list of all sellers by category and so there seems little impact on not being listed as a top seller on these pages.

If you know how Amazon classify these ‘top sellers’, please let us know in the comments below.

You can find a list of all Amazon UK sellers, within each product category, by:

• Selecting the relevant product category in the table below
• Clicking the link to go through to the list of sellers on Amazon
• Select the letter corresponding to the first letter of the seller e.g click on S if searching for Spares2Go
• Click on the relevant seller to see their storefront and list of products

By clicking on the link below, for your relevant category, you will see the list of top sellers as classified by Amazon, as well as all sellers in alphabetical order.

UKOnlineStores has identified over 110,000 sellers on Amazon UK. We constantly monitor this marketplace to identify sellers, rank them by their feedback and analyse key metrics. To search all Amazon UK sellers and view their ongoing performance see Amazon UK – Sellers Rankings.

Key marketplace statistics on Amazon UK sellers in..

Positive feedback is a key factor for sellers to get ranked higher and drive more sales. 46% of all GB sellers have a positive feedback of 98%+ in the last 12 months. Given Amazon’s focus on customer satisfaction those with a low positive feedback will struggle to get noticed.

26% of GB sellers have a positive feedback of < 90%

Sending customer email requests for feedback in an organised, timely manner and being alerted of any negative feedback can help sellers take prompt action and proactively manage their feedback metrics. Search current feedback metrics for all sellers hereResponding to customers queries, dispatching products quickly, cancelling few orders & delivering products in good condition will all help to achieve excellent customer service in Amazon’s eyes. Achieving this, fulfilling a large number of orders successfully and having a high percentage of positive feedback will make Amazon happier to rank sellers higher and gain the ‘Buy Box’.

The top 20 GB sellers on Amazon UK list over 19 million products and are all ranked in the top 30 for all sellers on Amazon UK marketplace. Their total lifetime customer feedback count is over 18.26 million.

To search all Amazon UK sellers and see their key seller metrics click here

Launched back in 2006, Fulfilment by Amazon (FBA) enables sellers to use Amazon’s own fulfilment infrastructure and offer the same two day delivery service as Prime. By 2017, 5 billion items were shipped with Prime, half of these from 3rd Party sellers. Amazon has just announced that Prime has 100 million subscribers so it’s becoming imperative that sellers can offer Prime delivery for products.

Among Amazon UK marketplace sellers 41% are using FBA to fulfil at least 1 product. In many cases this enables the seller to offer Prime for the product. This greatly increases the chances of their product being purchased.

FBA sellers have 3 options available; European Fulfilment Network (EFN), Multi-Country Inventory (MCI) or Pan-European FBA. The latter launched in 2016 aims to help boost SME exports.

EFN – offer sellers the choice of Amazon EU distribution center to store products & ship to other countries when ordered. Prime is available.

MCI – seller can store products in multiple countries distribution centers & Prime is available when stock is held in the country of order received.

Pan-European FBA – Products sent to sellers European distribution centre of choice and Amazon redistributes products to other countries centers based on demand. Prime is available in all 5 Amazon European Marketplaces.

Fulfilment and price are the two key factors influencing the buy box – the important area where customers can add the product to cart or buy now. Fulfilment by merchants (FBM) can still lead to achieving the buy box for products, but it can take time as Amazon needs proof of seller capabilities through feedback & ratings.

FBA is becoming increasingly important especially among Top Rated Sellers and FBA usage by sellers varies by product categories. For example, 64% of sellers whose main category is electronics use FBA & 51% in the computer category. This is partly due to the lower commission fees for these products.

50% of Home & Kitchen sellers use FBA and 49% of Toys & Games sellers. Fulfilment by Amazon comes with a cost but outsourcing enables sellers to focus on selling and it seems likely more sellers will start to use FBA.

See which Amazon UK Sellers are using FBA or FBM and find out their current ranking position here.

While China and Hong Kong represent the largest group of sellers, this dominance is not shown in the seller rankings. Only 1 of the top 20 sellers are from China, AnkerDirect from Hong Kong, which is ranked 11 by positive feedback counts in the last 12 months.

The top 20 UK sellers have a total positive feedback count of 1.17 million in the last 12 months compared to 251,292 by the top 20 Chinese sellers. USA sellers, which represent only 2.6% of all sellers, have a positive feedback count of 315,151 for their top 20 sellers.

These figures indicate that the British consumer prefers to purchase from UK sellers despite the volume of Chinese sellers on the Amazon UK marketplace.

Focusing on the top 20 sellers on Amazon UK marketplace by country of origin we can view their main product category & number of products listed. The Amazon UK ranking position is provided, based on the number of positive feedback’s in the last 12 months, from 111,452 UK sellers. The sellers lifetime feedback count  is shown along with the % of positive feedback in the last 12 months.

The top 20 Chinese sellers on Amazon UK marketplace have a total lifetime feedback count of 853,719, with almost half having a 100% feedback score in the last 12 months.

9 of the top 20 Chinese sellers are from Shenzhen in Guangdong province, while 8 are from Hong Kong. One seller is from the city of Cixi in Zhejiang province and the other top 20 chinese seller on Amazon UK marketplace comes from Jiangxi province in the southeast of China.

Main Category

% of Amazon.co.uk Sellers

Home & Kitchen

8.9%

Electronics & Photo

8.8%

Clothing

8.8%

Beauty

6.3%

Health & Personal Care

6.0%

Sports

5.6%

DIY & Tools

5.4%

Baby

5.4%

Toys & Games

5.3%

Garden & Outdoors

4.3%

Luggage

4.1%

Computers

4.1%

Shoes & Bags

3.8%

Pets

3.8%

Musical Instruments & DJ

2.2%

Business, Industry & Science

2.3%

Stationery & Office

3.1%

Jewellery

3.1%

Grocery

3.4%

Lighting

3.5%

Watches

1.9%

Data based on 105,360 active Amazon.co.uk sellers in September 2018.

UKOnlineStores is the leading provider of marketplace metrics and Amazon Seller feedback scores. Use our free searchable tool to view feedback metrics on 110,000 Amazon UK sellers.

Seller metrics are available by category, number of products listed, no. & % of positive ratings, fulfilment type (FBA/FBM), seller country of origin along with available business contact information. See https://ukonlinestores.co.uk/amazon-uk-sellers for more details.

Amazon have helped sellers sell throughout Europe thanks to their fulfilment network. 41% of Amazon UK are taking advantage of Fulfilment by Amazon (FBA).

FBA sellers have 3 options available to help sell abroad; European Fulfilment Network (EFN), Multi-Country Inventory (MCI) or Pan-European FBA. The latter launched in 2016 aims to help boost SME exports.

EFN – offer sellers the choice of Amazon EU distribution center to store products & ship to other countries when ordered. Prime is available.

MCI – seller can store products in multiple countries distribution centers & Prime is available when stock is held in the country of order received.

Pan-European FBA – Products sent to sellers European distribution centre of choice and Amazon redistributes products to other countries centers based on demand. Prime is available in all 5 Amazon European Marketplaces.

Many sellers still fulfil orders (FBM) but FBA has helped the growth of selling in Europe. 58% of Amazon UK active sellers are also selling on Amazon marketplace in Germany, 55% in France, 51% in Italy & 47% in Spain. This has increased significantly even since early 2017.

UKOnlineStores has ranked the 33% of UK sellers that sell on all 4 other European Amazon marketplaces. They have been ranked by their total positive feedback score in the last 12 months from all 5 marketplaces.

The Top 100 Amazon UK sellers in Europe are listed below. The % split of total positive feedback from each Amazon European marketplace is given. For example, 41% of AnkerDirect’s total positive feedback score is from the UK.

6 out of the top 10 are within the Electronics category. Many sellers are not UK based businesses. CSL-Computer, KW-Commerce & Songmics, 3 out of the top 5, are from Germany. AnkerDirect is from Hong Kong and only UGREEN GROUP LIMITED, in 4th position, is from the United Kingdom.