Hi! I’m Elna, a Millennial mom to twins who works from home as a freelance writer.. I decided to stay home and take care of my twins in the fall of 2014. I also help stay-at-home moms and mom bloggers become successful mompreneurs.
To have an engaged audience, they need to be able to stay on your blog to develop that connection with you.
And this usually means having a lot of content on your blog – pages of blog posts.
So, if you’re brand new and haven’t written a blog post yet, this strategy has to wait! Get writing!
But, if you’ve been blogging for at least six months and only have a handful of posts, then you know what you need to focus on – not growing your email list or social media followers, but it’s writing more blog posts!
Lately, on Twins Mommy, I’ve been writing less content each month. Instead of writing weekly, I’m now writing two posts a month.
But, if you worked hard on a blog post and you KNOW it will help your email list, then, by all means, promote it in your latest newsletter.
Doing this one thing can boost your blog traffic that day!
3. Feature Other Bloggers
Networking isn’t a hot topic to blog about, but I know for a fact networking has been responsible for helping me make a six-figure income from blogging.
Networking with other bloggers in your niche, other bloggers in similar niches and influencers in your industry can help bring new traffic to your blog.
And, one simple thing that I teach in Ready Set Blog for Traffic is to feature other bloggers in a blog post. This would be a round up of the best – blog sites to make money, books written by bloggers, recipes, DIY crafts, parenting tips etc.
I did this early on when I started Twins Mommy and featured many bloggers I followed and many influencers I’ve connected with.
I would then email the bloggers I featured to let them know what I did and asked them kindly if they would share it with their followers.
4. Get on Social Media
Besides Pinterest, you should also promote your content on social media.
My favorite platforms are:
For my business blog, I primarily use Twitter and LinkedIn, and for my other blogs, Facebook and YouTube really help with engaging with my audience and gaining more views to my latest blog post.
If you just started a blog, do you NEED to be on all these social platforms? No.
I would pick 1-2 like Pinterest and Facebook to start your promotion strategy.
Over time, you can add YouTube or Instagram and go from there!
5. Guest Post
Guest posting is a fun way to network, meet new people, and boost your blog traffic.
Now, the traffic you receive from guest blogging may not be huge or happen overnight – but that guest post you wrote will live on that person’s blog, and if that blogger shares your posts on social it has the advantage of being seen by a bigger audience.
And that will help grow your blog.
I don’t know how many times I have read blog posts and was amazed by the writing to learn that it was a guest post from a new blogger.
I would immediately click on their links to learn more about them and sometimes hire them for my writing! Win-win!
The trick is to get on a popular guest platform where you can add an author bio and drop your link there!
And if you’re new to Pinterest and have a small email list, you won’t get many eyes to your post. But, keep your head down, churn out content, and keep the same strategy and over time you will see traffic.
Especially if you rely heavily into Pinterest in the beginning!
Over to you – how do you promote your latest blog post? Share your strategy in the comments!
Why am I focussing on Pinterest and not Facebook for traffic?
Because Facebook builds connections on its platform, people want to stay on Facebook. They don’t want to click over to your blog post – and if they do, they rather comment on Facebook than leave a blog comment.
Pinterest, on the other hand, is like Google. It’s a search engine, not a social platform.
But, if you can figure out the type of blog posts, you will write and the purpose for each kind of post, you can gain a clearer picture to work towards.
As I mentioned before, SEO writing shouldn’t be tried in the first 6 months to a year of your blog. You’ll do much better by focusing on new blogger tactics and then working towards gaining a new way for website traffic.
Over to you – Let me know how you figure out your blog post topics! I’d love to hear them!
So, how do you find the questions your audience is asking?
Answer the Public
Answer the Public is a keyword generation tool. But, I like to use it to see what types of questions are begin asked by my audience.
Here are some questions for the niche term, “breastfeeding.”
You can create hundreds of blog post topics for your lifestyle blog or niche blog.
Here are some blog ideas for breastfeeding based on Answer the Public:
30 Foods Breastfeeding Moms Should Eat Every Day
How to Cope With Breastfeeding Fails
An Easy Breastfeeding an Pumping Schedule for New Moms
You know definitively that people are asking these types of questions about breastfeeding so you know that your blog will help them solve that issue!
Pinterest has a wealth of ideas to help you find the right blog topic that could help your audience.
I often use Pinterest to see what other bloggers in my niche are writing about. It can inspire me and give me some ideas to write about. I’m not going to write the exact same blog post as others, but even if I do, I can make it stand out by writing it in a new angle.
Here is the Pinterest search result for “birth plan.”
Pinterest shows tiles under your search term. The order of tiles indicates the most searched term. So “birth plan template” is more searched on Pinterest than “birth plan checklist.”
So, you can use this information to find the best type of ideas to write for your audience. In the birth plan space, Pinners really want to have some sort of checklist or template that’s also a printable.
Pinners also want to learn how to incorporate their toddler into their birth plan.
By using this information you can come up with several blog post ideas to write.
How to Write a Natural Birth Plan (+Free Template Checklist)
12 Natural Birth Plans To Help You Have a Memorable Birth
How to Write a Birth Plan for Your C-Section Birth
So, once a week or every day you can plug in a niche topic and generate three or four ideas you can write on your blog.
Podcasts or Videos
A great way to answer problems with your writing is to look at other types of mediums online.
Podcasts and videos are a great way to become inspired to write a blog post.
I personally haven’t used this strategy, but I do know other bloggers who have. And what’s great about this strategy is that you can link to those sources as a friendly blogging practice.
This not only helps your audience better by providing great information, but it also helps you with networking in the future.
My Mom to Mompreneur Facebook group is mostly a Q/A group, and it’s a great way to see what your audience – if they are moms or mom bloggers – are asking about.
Or, you can also post in a Facebook group letting members know that you are writing a post about a certain topic and are asking what sort of questions people have about that topic.
Survey Your List
When I first started Twins Mommy this is exactly what I did.
This was a new blog with a new audience, and I really had no idea what my readers needed the most help on. Since Twins Mommy talks about a variety of topics – blog traffic, making money, productivity, email marketing, twin life and more – I wanted my blog to really focus on the right type of topics to help most of my audience.
You can use Google Forms or Survey Monkey to create a free survey.
If you don’t yet have an email list, you can also post your survey on social media to get some general feedback about your ideal audience avatar.
Many bloggers look to magazines, books, TV, or movies to draw inspiration.
I don’t use this tactic to find blog topics as the things I watch aren’t related to my niche topics!
But if your niche does lend itself to the masses – parenting, health, organizing, etc. – then this method can help you find many topics for writing.
What I often do is look internally, and this is a fantastic method for brand new bloggers.
What problems are YOU having right now? Can you blog about it?
This tactic gave me many many ranking blog posts on Google.
Because if you have the problem, it’s a good bet hundreds – if not thousands – of other people have that same problem.
Some of the first blog posts on Twins Mommy were solutions to problems I had:
It’s useful – Even if your blog post is mostly personal and a story you want to share, you can craft an audience-driven headline by making it useful. A blog post idea like “Why Reading to Your Child is Important” isn’t that useful. Why? Because most people already know this. But, you can spin this topic by writing this: “5 Simple Ways to Teach Your Toddler to Read (and Enjoy it).” This topic is useful because it provides a strategy.
It’s ultra-specific – Your headline should focus on one main thing. It’s okay if it’s a round-up post or listicle, but it should be about one main thing. I made a mistake for this post, to make my headline a dual headline: “What to Blog About + How to Write a Blog Post.” This didn’t do well, so I removed the last half of the title and focussed on what to blog about instead.
It’s unique – To stand out you need to add emotional and action-oriented words to your headline. A headline like “5 Ways to Save on Groceries” is an okay headline, but it doesn’t stand out. Instead, use emotional-based words like “5 Ridiculously Easy Ways to Save on Groceries.”
It’s urgent – Viral blog posts have an urgency or FOMO quality to it. Try incorporating that in your next headline. Ex: “The One Blog Traffic Tip No One Talks About.”
4. Formatting Makes All the Difference
Reading a blog post is different than reading a newspaper or book.
People are mostly skimmers online. It can be because we are busy and don’t have time to digest information.
But, I do know that many people sit and read my long-form blog posts of 7,000+ words.
It’s because I made it super easy to read my blog posts. And this done with your formatting.
1. Have a Shorter Content Width
When your blog has a long content width, it’s harder for the eyes to track each line.
I know it is for me and if I see a blog with a long content width I have to shorten my browser window. Of course, if I’m reading this on mobile, this converts to long blocks of text (one sentence on a long content witch wraps around several lines on mobile).
To avoid all of this, use a shorter content width.
The WordPress theme Astra makes this very easy when you customize your theme.
You will have to play around on your WordPress theme to see what looks good but shorter content width is better.
2. Have a Large Font & Line Height
The secret to making online readers go from skimmers to reading your content is to increase your font size and line height – the space between sentences.
Each year it seems that font size increases. Currently my Twins Mommy font is 18px, and my line height is 1.6.
Again, play around with your theme to see what looks best.
Bloggers in different niches talk about the power of Pinterest.
How it helps them grow their traffic or explode their email list. But, if you’re a new blogger, what is Pinterest and how does Pinterest work for bloggers?
When I first started Twins Mommy, I actually never used Pinterest as a way to market my blog.
I had a personal Pinterest profile and when I started freelance writing decided to move my profile to a business Pinterest profile.
But, I rarely used it for my blog!
It wasn’t until I started this blog that I looked into how to use Pinterest to grow my blog.
And, let me tell you, it works!
Pinterest visitors – Live view
So, if you’re embarrassed to ask, “Uh, what is Pinterest really?” then this guide is for you!
Let’s lift off the veil on Pinterest and see how to use it for blogging.
Pinterest first made its appearance in 2010 after the success of the visual storytelling platform called Instagram. Ben Silbermann is the CEO and co-founder behind Pinterest. Ben explains what is Pinterest:
“Pinterest is the place to plan the most important projects in your life.”
There are 250 million people using Pinterest and saving beautiful things, important things, informational things and things they want and love.
Pinterest is highly personal too.
With women making up 85% of pinners, the ideas saved on Pinterest are sometimes private – boards on becoming a mom – but mostly inspirational – pins sharing how someone can make money at home.
In the simplest form, Pinterest is a catalogue of interests.
When you sign up to Pinterest as a regular pinner, you create boards or topics you are interested in. Think of a scrapbook of sorts.
This is what an average pinner’s profile looks like:
Average pinner’s profile
What Is Pinterest for Bloggers?
Now, the Pinterest definition for bloggers is different than the definition from people using Pinterest for their delight.
As a content creator – a fancy name for us bloggers – we see Pinterest differently.
First, it’s seen as a visual search engine, much like Google.
With Google, you type in what you want to search for, and Google gives you their best guess on what you want. This is the same for Pinterest.
And if your post is on the first page of Google – or better yet, #1 – then you’ll get amazing blog traffic.
Same is true for Pinterest – if your pin is in the first row or #1, you’ll receive Pinterest love.
So, when thinking of Pinterest like this, it’s not a social media platform like Instagram or Facebook. Those platforms are just more social with comments and networking potential.
The most “social” Pinterest is, is with their followers. You can follow other pinners and collaborate with them by creating a group board. This is a board that multiple contributors can pin to.
Difference between a personal board and a Pinterest group board
Pinterest also has Communities, where you can add pinners – much like a group board – but the focus is to socialize and comment.
Next, Pinterest relies on content creators to supply the content on Pinterest. These are called pins.
“Regular” pinners see these pins and choose to save them to their boards.
Content creators see these pins too, based on who they are following.
So, for the content creator, we use Pinterest to share our blog as a way to gain more blog traffic, more email list subscribers and income.
Big brands like Sephora use Pinterest to grow their audience and sales.
So, if you’re a new blogger or if you want to start a blog, I encourage you to also start on Pinterest.
How Does Pinterest Work?
Pinterest works by pinning – or saving – content in a visual format. You can pin your own content or other people’s content. They don’t even have to have a Pinterest profile to pin their content.
The act of pinning is finding a pin you like – on the internet, on a blog you are reading or on Pinterest – and saving it to a board.
You can save it to a personal board or a group board. If you create a pin graphic for your blog, it’s a good idea to grab the Save It button so that your readers can hover over your pin graphic and save it on Pinterest.
How to save a pin to Pinterest
When you save a pin, you have the option to write a description of the pin or change the description that is already there.
As a content creator, you use these descriptions to put in special keywords so that more pinners can find your pin on Pinterest.
I know the “in” thing right now are free video courses, but those are a bit more challenging to set up as a new blogger. I still have my hubby to help me get that all organized.
While there are ways around the tech (i.e. uploading your videos to YouTube, making them private and embedding them on your blog and sharing those links in your course), a very non-tech easy way is to set up an email course.
As you saw in my Convertkit forms, my most converting freebie is an email course.
This is true of my other blog and was the reason why I created the Twins Mommy free course.
What’s great about an email course is that you are in your subscriber’s email box every day – or however time frame you set up your free course.
This is a great tactic because you can start nurturing your list because of that connection you’re creating and the frequency of your emails.
You can set up a 5-day or 6-day course and set up educational emails and weave in promotional content. For example, if you have a great affiliate birthing course, you can let your subscribers know about that on day 2 or 3.
And by the end of the free course you would mention more of your affiliate product as a more hard push.
This is highly effective in converting a subscriber into a customer because of that personal connection you’re making.
A workbook is a new incentive I’m trying out and it’s going great!
Workbooks are printables that people can work through and help them achieve their goals or plan.
Most workbooks are goal setting in nature or a plan to get started with a task.
From WordPress to plugins to syncing your email opt-in form to your blog, the list of tech things for blogging can go on and on.
But, did you know there are wonderful tech blogs out there just for mom bloggers? They are friendly, relatable and full of amazing tech tutorials to help you understand your blog and make sure you have all the tech things done right.
So, instead of paying for a WordPress guy to fix your blog, why not take a look at these best tech blogs for 2019. Sign up their lists and reach out to them! You never know, they can offer help!
What is a Tech Blog?
A tech blog can encompass many types of tech issues online. From social media to understanding email marketing services or course platforms, a tech blog can provide a wealth of help.
And as a mom blogger, you might have other tech issues like wanting product reviews or knowing the latest gear and games for kids. Having a go-to resource for teach things like that is helpful to all moms wanting that type of information.
So, let’s look at the top tech blogs just for moms!
She provides product reviews and parenting advice for moms.
She’s an IT specialist and isn’t afraid of the tech behind blogging. What I enjoy about her blog is that she reviews laptops for kids as well as smart baby monitors.
2. Cool Mom Tech
Cool Mom Tech is a huge tech blog for moms, made up of a large content team.
The owner, Kristen is an author and influencer, having been on the Today Show, CNN, CBS and more. The contributors on this blog provide the most up-to-date tech information as well as content to help moms in general.
Some of their best posts are gift ideas for kids and tweens.
3. The iMums
iMums is created by four moms that aim to educate parents on technology products like games & apps for kids.
Their blog is filled with reviews for all age groups and makes it easy to find the right topic you are searching for with their easy navigation.
4. Digital Mom Blog
The Digital Mom Blog is a lifestyle tech blog from Molly of four. She shares her perspective on technology in a house filled with kids and tech.
Her blog is a judge-free place to raise your digital kid with the latest and coolest gadgets around.
With Amazon, you can find the right tech product and promote that on your blog.
And some of the best ways to review that product is to write an in-depth guide on the product.
For example, your post would have information like:
What the tech product is
Why you need it
How it works step by step
Compare to other similar products
The best things about this tech product
When you provide a reader with that type of information, you can help them make a decision to buy that product you are recommending.
2. Display Ads
If your tech blog gets a lot of traffic, one thing you can start doing is displaying ads.
For example, Cool Mom Tech is a big blog with a lot of traffic and they monetize their blog one way by displaying ads.
3. Sponsored Content
Sponsored content is when brands share their product with you in exchange of a review of their product on your blog or on social media. You get paid for that sponsored content.
For example, Kris of Little Teach Girl uses sponsored content to make money with her blog.
4. Sell Your Own Product
One of the best ways to make money with your blog is to create your own products. Instead of promoting someone else’s products with affiliate marketing or relying heavily on traffic, you can create a product for your audience.
This is what Beth of Techie Homeschool Mom does.
How do you create products to sell?
One of the things you need to know is your audience’s challenges and problems. What do they need help with the most and why do they come to your blog?
If you can find the answer to those then you have your product idea.
You can survey your audience or ask on social media with market research questions.
From there you should start an email list to start nurturing your audience to trust your advice and look at you as the go-to resource in your niche.
Creating your product can be easy or more challenging.
The easiest is creating printables and the more challenging is creating a video course.
In either case, having a platform to sell your products is essential. I personally use Teachable and host all my courses on that platform.
How Do I Start a Tech Blog?
If you love all things tech, then you can start a blog all about tech stuff.
Or, you can start a lifestyle tech blog with varied topics – tech, parenting, and travel.
In any case, the important thing is to start your blog and get your blog online to start aging. The older your blog is the faster it can start ranking in Google and gaining some amazing blog traffic!
But, maybe you’re wondering what do you put on your About me page when you’re brand new? You haven’t shown your credibility in your niche, or you haven’t really read other blogs or really know what this blogging this is all about.
I’ll walk you through some About me page examples that you can adopt, modify or use for your own About me page.
My First About Me Page
One of my first copies of my About Me page for Twins Mommy is this one:
There’s more to this page, but we’ll go through the About me page template in this post.
What I like about reading other blogger’s About me page is a quick introduction to who they are. And, most importantly, that I know their name!
All too often, I go to a beautiful blog, see pictures of the blogger, but have no idea who they are!
Their comments use their blog name, and on their About me page they say, “I” instead of sharing their name!
That’s why for all my About me pages, I tell new readers my name first.
This is a great way to build your brand.
New readers will remember your name more readily than your blog name over time.
And many bloggers – including me – own several blogs, so knowing the name of a new blogger you’re learning about is important.
Finally, one huge part of your About me page is your story.
Your About Me Page is Your Story
Over on my freelance writing blog, my About page is structured differently. Since my audience comes to me for my expertise in freelance writing, I need to convey my credibility before I share my story.
But, if you’re brand new to blogging, you can share your story from the beginning.
I suggest you keep it short, but to the point.
For example, Eryka of Busy Little Izzy does a great job sharing pictures of her family, her name and her story on her About me page.
Eryka even explains her blog name, which is a great idea when your blog name is made up of action words or related words that may not make sense to new readers.
Knowing a “loose avatar” can help you write a few sentences on how you relate to your audience.
Marissa of Just Simply Mom does a wonderful job connecting with her audience by sharing the struggles she faced being a mom to two children.
Since Twins Mommy helps moms making money blogging, I want to convey my credibility as someone that is doing this as well as show them that I’m a mom too!
Another great About me page example is Lauren’s from Military Wife and Mom. She starts her About me page by being upfront with her audience. She helps people that struggle living their true purpose.
Your About Me Page Shows How You Can Help
Another significant piece of copy for your About me page is how your blog will help your audience. While you connected with them by relating to them, now you need to show them that your blog is the blog for them.
Why does your reader want to read your blog posts?
Again, as a new blogger, you may not know what to blog about, but when starting a blog, I’m sure you have a rough idea of several topics that you are interested in writing about.
Remember too – you can change your About me copy many times to show how you are pivoting your blog or niching down.
You don’t have to write a lot either – a few sentences or bullet points is all you need to make sure that your reader is in the right place.
For example, Chelsea of Life With My Littles shares the topics she writes about on her blog on her About me page (and she has a cute photo to boot too!).
On my blog, I bolded my “blog message” to make sure people who land on my site know that Twins Mommy isn’t a blog about my twins!
Twins Mommy is a place to help moms make money blogging. I provide help to increase your website traffic, email list, and income and turn your blog into a business that thrives.
Your About Me Page Has a Funsie Section
This is optional, but, to share more of your personality you can have a section at the bottom of your About me page on your likes or funsie facts.
Here are my funsie facts:
I absolutely love dance shows, the color pink, Mexican and Chinese food, and I’m a constant stress-case.
I love the idea of camping, going on a boat, fishing, and all that outdoorsy stuff, but really, I don’t like the heat or bugs! Go figure.
I can whip up a mean Turkey dinner during the holidays, and my InstantPot is a lifesaver when I’m pressed for time and need to cook something up in 20 minutes.
Your About Me Page Has a Call-to-Action
Finally, your About me page copy should have a call-to-action for your audience.
Once you start selling products on your blog, your About page copy will change slightly. I talk more about this in my traffic building course, Ready Set Blog for Traffic, but the biggest thing is showing your credibility.
This means any titles you had, your work before starting a blog, your education and any certifications you may have. It can also be awards your blog has or any type of social proof like testimonials.
For my freelance writing About me page, I had to change my copy to reflect my credibility as a professional writer. I also had to show that my site is the go-to for freelance writing.
This not only helps boost the trust factor with my audience, but it also boosts the trust factor for Google. Google wants to show the best results that are highly trustworthy, have expertise information and that the blogger is an authority in their respective niche.
Now, this process of building your credibility can take years. For my other site, it took around three years.
But, you can convey this on your About page once social proof comes in or once you develop products for your audience.
How to Write An About Page
One of the most popular pages on your blog is your About page.
Users want to get to know the blogger, not the blog.
With your About me page, you can share a snippet of who you are and what your blog is about. You can also use this page to promote any popular blog posts you have or ones that make you money.
Finally, it can be a way to grow your email list or promote your own products!
Have you started a blog yet? Share your About me page in the comments! I’d love to view them!