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When you think about a blog, what comes to mind?

Do you see it as a diary of personal stories?

A place to learn from?

Or, do you find blogs a way to connect and feel a part of a group or cause?

A blog can actually encompass all of that and more – maybe that’s why I love blogging so much that I have seven blogs!!

But, for a lot of new bloggers, when they start a blog, getting that type of action or engagement never happens.

No one comments on your blog, and the only people sharing your blog post is…you.

So, how come other bloggers that started around the same time as you have an engaging blog with a loyal tribe of followers that sign up to their email list and buy whatever they promote?

Having a sticky blog doesn’t have to be hard! You can have this type of blog even if you just started a blog yesterday!

In this post, I’ll share with you why having an engaging blog is important and the steps to having that popular blog where everyone wants to read and bookmark.

My Belief About Blogging

If you’ve been blogging for a long time and following big bloggers, you might notice something.

Many of these big bloggers suddenly stop blogging or they turn their blog into something that’s no longer valuable or helpful for their audience.

Instead of how-to blog posts it’s more “best blogs for x” or “My favorite x.”

There are many reasons why a blogger might change their editorial calendar.

For example, when I started Twins Mommy, I really enjoyed reading Melyssa Griffin’s blog.

Her tagline is – Entrepreneur and Blog tips.

She shared Pinterest tips, tech tips, and blog tips, and I devoured it all – and even signed up to her email list and free webinars.

But, over time, her content changed. She started a podcast, and her blog transformed to her podcast episodes.

Now I’m sure her interviews are awesome, but I came to her blog to learn her tactics not someone else’s.

So, I stopped going to her blog and reading her emails as they were no longer valuable to me.

And for Melyssa that’s fine. Her audience is massive so she can afford to lose followers.

I also feel a lot of these bloggers no longer value their writing content and want to grow with another type of content like podcasting or video content.

And that’s fine, too, but I personally believe a blog is a fantastic platform to get to know your audience and serve them consistently and over time.

Maybe I’m biased since I love writing and I’m a freelance writer and writing is a creative outlet for me.

But for me, a blog is:

  • A way to find your writing voice
  • A way to stay accountable to your audience
  • A way to be super helpful
  • A way to build a tribe of ambassadors
  • A way to work from home indefinitely

And, while you can have many of these things with a YouTube Channel or if you did Facebook Lives every week, you are investing in rented land.

You don’t own your social media profiles or audience.

But, if you have a self-hosted blog, you control what you write and have the capability to write content that ranks #1 in Google or becomes viral on Pinterest.

And you can turn this audience into followers, subscribers, and buyers.

On one of my blogs, the majority of my sales come from a cold audience.

This means they find my post on Google or social media, read it, and then buy from me.

I know! Just writing that is insane to think about, but for some reason, my writing created a deep connection with them and made them trust me.

And I’m forever grateful for that opportunity.

This is what I want for you! I want you to have that engaging blog so that people can easily and quickly connect with you on a deeper level.

6 Steps to Having a Highly Engaging Blog

Having an engaging audience doesn’t have to be difficult, but it does take some thought and understanding on your part.

If you don’t understand your audience, you have first to figure that out before you can build a relationship with them.

1. Write Consistently (And Frequently)

To have an engaged audience, they need to be able to stay on your blog to develop that connection with you.

And this usually means having a lot of content on your blog – pages of blog posts.

So, if you’re brand new and haven’t written a blog post yet, this strategy has to wait! Get writing!

But, if  you’ve been blogging for at least six months and only have a handful of posts, then you know what you need to focus on – not growing your email list or social media followers, but it’s writing more blog posts!

Lately, on Twins Mommy, I’ve been writing less content each month. Instead of writing weekly, I’m now writing two posts a month.

This isn’t great for website traffic or to engage my new readers.

I know when I find a new blog, I visit that site often to see if they produced any new content. And when they don’t, I move on.

A blogging hack to get around writing consistently is to write long-form content.

You might do better having six 3,000-word blog posts than six 800-word blog posts.

Why?

Well, usually long-form content typically means it’s valuable and has some great ideas.

All of my long-form content on this blog has thousands of shares and many comments, telling me that my audience values that type of content.

2. Reply to Comments

One of the most important things you can do as a blogger is to reply to genuine comments!

When you start replying to comments you start connecting with your audience and create a relationship with them.

Blog owner not replying to comments on their blog post

I know for me, I love hearing stories from other bloggers and offering any other tips or help if they ask in the comments.

It’s also very helpful for SEO too!

3. Start an Email List

While I mentioned your blog is a great platform to gain a deeper connection with your reader, your email list trumps all of that!

An email list is what can really help you identify what your audience needs from you and help you develop a plan for your blog.

Every day I answer questions from my subscribers, and this is one of the best things I enjoy doing for my business.

Before you start your list, make sure to read my guide on email marketing, so you know how to handle your email list.

And after you start your list, make sure you check out my free list building challenge to help you get your first 100 subscribers!

4. Answer the Problems of Your Audience

If your intention is to make money blogging, then your blog has to be the place where people can find answers to their problems.

When your blog is their safe place to help them, they will trust you, identify with you, and want to tell others about you.

They become your tribe and loyal ambassadors.

A blog can help you achieve this when each piece of content can help your audience solve a problem they are having.

So, how do you find out the problems of your audience? Social media is where you’ll find out.

Read Facebook group threads to see what your audience is needing help with the most.

5. Help Your Audience

One of the best ways to show your credibility in your blog niche is to provide help as much as possible.

This might mean doing Facebook Lives or starting a Facebook group.

Or, it could just mean answering questions in Facebook groups.

Recently I’ve been doing blogging q/a’s and Pinterest q/a’s to answer as many questions and help as many bloggers as possible.

How to Rank in Google as a New Blogger - YouTube
6. Be Authentic

The best way to build an engaged audience is to be personable and authentic.

Now, you don’t have to be very personable and share your name or your family. You can still be a little personable and build a strong community around your brand.

I don’t share current photos of my twins on this blog. I also don’t talk about my family much on this blog and only talk about specific instances.

I do, however, talk more openly in my emails about my family and what is happening in my life.

Doing this humanizes you and puts you at the same level as your audience.

If your blog is making money and you’re doing well, you don’t want to come off as “better” than your audience. Instead, you need to relate to them and show them that you still fail or make mistakes.

I often talk about my challenges as a mom on social media or in my emails. This shows my audience that I’m just like them and am no different.

Other ways to show authenticity is from income reports, your About page content, and by showing your face or profile as your Gravatar.

When You Show Up, They Respond

Blogging is a challenge for sure. It’s a long road, and staying motivated is half the battle.

But, knowing that I’m building a loyal tribe gives me the confidence and motivation to keep helping them.

And, knowing that I helped only one person is enough for me!

I hope these tips will help you build a big and engaged audience for your blog!

Share with me in the comments your favorite tactics to engage your audience!

Please remember to pin me!

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Isn’t it exciting?

You just started a new blog, and all those blogging ideas are coming to fruition.

You also created an editorial content calendar and know what blog posts you’ll be writing and how often you will publish them.

But one thing is missing.

You don’t have a plan to promote your content. Sure, you know you’ll share it on social media and let your IRL friends know about it.

And that’s it.

There was no thought into the exact strategies you can use to promote your blog posts as a way to get some mega blog traffic.

So, what can you do if you have a new blog with new blog posts and you want people reading it?

In this post, I’ll share why it’s important to promote your content the right way and then give you seven strong methods you can start today to share your latest blog post.

Finally, I’ll share with you my new blog post strategy so that I get the most views on my post within the first 48 hours.

This is the Reason No One is Reading Your Blog Post

When I first started Twins Mommy, I was sure it was going to get a lot of readers.

After all, I had an established blog already for people interested in freelance writing.

So, after I published my first blog post, I emailed my freelance writing list telling them about my new blog, Twins Mommy.

And guess what?

Only 3 people came to my blog! Out of an email list of over 1,000 subscribers.

Yup! #bigfail

But, from this fail, I learned something important –

It doesn’t matter how amazing your writing is or how sure you feel your tactics will help your readers. What does matter is knowing where your audience is online.

While I teach bloggers how to attract traffic, in the beginning, you’re going to have to go where the traffic is.

With this little switch, you’ll soon see:

  • You’ll get more people to your blog post
  • The people coming to your blog post will be the right audience (or mostly the right audience)
  • More conversions like email list sign ups or clicks on your affiliate links

But, for many, getting to this point can take time.

Not anymore! With these strong and proven methods, you can gain some clicks to your blog post easily.

Let’s go over a strong blog promotion strategy that works for getting your blog in front of many new readers.

Grab your FREE Blog Traffic Planner + Video Masterclass to turn traffic into cash!

 Blog Promotion Strategy

You might be thinking that to make this work and get globs of blog traffic, you need to spend most of your time promoting.

Yes and no.

You DO need to spend a good chunk of your content strategy on creating highly valuable content.

But, once that blog post is published, now comes the work to promoting it across various social media channels and mediums online.

And, over time, you will see the Pareto Principle in effect:

Eighty percent of your efforts to growing your blog will only come from 20% of your work.

This is true for many bloggers – only a handful of their content is bringing them the MOST income, traffic, and/or subscribers.

And, for this to happen to you, you have to consistently create content and consistently promote it.

You can’t have one without the other, and I feel promoting it is almost more important than the content.

(But really, to gain a tribe and hardcore followers, you need to provide the best content out there, and yes, content does win).

Here are seven strong methods you can start using to share your latest blog post.

1. Get on Pinterest

Pinterest is a-changing, but hands down, it’s still highly useful for new bloggers.

I recently started a new project in the health niche. The first thing I did once I had new content was to start a Pinterest profile.

I created boards and started pinning my content. I was able to get some traction to my blog doing this simple pinning strategy.

But, once I started creating alternate pins and I joined only ONE Pinterest group board, my click-through rate exploded!

For most niches, Pinterest lends well for blog traffic. Later in the post, I’ll share with you my new blog post strategy using Pinterest.

2. Start an Email List

One of the best things you can do to help grow your blog is to start an email list.

This is a group of brand ambassadors, die-hard readers, and true followers you can serve the best.

Now, I’m not going to say that you should share your latest blog post in every email you send.

There are many other things you can share in your newsletter.

But, if you worked hard on a blog post and you KNOW it will help your email list, then, by all means, promote it in your latest newsletter.

Doing this one thing can boost your blog traffic that day!

3. Feature Other Bloggers

Networking isn’t a hot topic to blog about, but I know for a fact networking has been responsible for helping me make a six-figure income from blogging.

No doubt.

Networking with other bloggers in your niche, other bloggers in similar niches and influencers in your industry can help bring new traffic to your blog.

And, one simple thing that I teach in Ready Set Blog for Traffic is to feature other bloggers in a blog post. This would be a round up of the best – blog sites to make money, books written by bloggers, recipes, DIY crafts, parenting tips etc.

I did this early on when I started Twins Mommy and featured many bloggers I followed and many influencers I’ve connected with.

I would then email the bloggers I featured to let them know what I did and asked them kindly if they would share it with their followers.

4. Get on Social Media

Besides Pinterest, you should also promote your content on social media.

My favorite platforms are:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • YouTube

For my business blog, I primarily use Twitter and LinkedIn, and for my other blogs, Facebook and YouTube really help with engaging with my audience and gaining more views to my latest blog post.

If you just started a blog, do you NEED to be on all these social platforms? No.

I would pick 1-2 like Pinterest and Facebook to start your promotion strategy.

Over time, you can add YouTube or Instagram and go from there!

5. Guest Post

Guest posting is a fun way to network, meet new people, and boost your blog traffic.

Now, the traffic you receive from guest blogging may not be huge or happen overnight – but that guest post you wrote will live on that person’s blog, and if that blogger shares your posts on social it has the advantage of being seen by a bigger audience.

And that will help grow your blog.

I don’t know how many times I have read blog posts and was amazed by the writing to learn that it was a guest post from a new blogger.

I would immediately click on their links to learn more about them and sometimes hire them for my writing! Win-win!

The trick is to get on a popular guest platform where you can add an author bio and drop your link there!

6. Create a Video

Do you do Facebook Lives?

If not, you should!!

It’s a fantastic way to get to know your audience and connect with them on a whole different level!

Or, if you are into video, start a YouTube channel and create video content. From there you can then place those videos in your blog post.

And some bloggers change their whole strategy and ONLY focus on YouTube. They learn that their audience is THERE, so they serve their strategies more on that platform than on their blog.

So, make sure to go where your audience is and serve them!

7. Repurpose Content

Did you know that not everyone will read every single thing you put on your blog or in your email or on social media?

Some people are worried that if they repurpose an old blog post into a video or email that someone will “oust” them.

It won’t happen – trust me!

I have two email list, and several blogs, and I love repurposing content! It’s a time-saving hack for sure!

If you don’t know what that is, repurposing content means recycling content you already have into a different form of content.

This can be:

  • A blog post into an email
  • An old freebie into a blog post
  • An email into a Facebook live
  • A blog post into a YouTube video

The list can go on and on!

There are also many different ways to repurpose one piece of content. Sometimes I consolidate many different blog posts to create an email, for example.

Other times I take the main points from one blog post and turn that into a Facebook live.

And still other times, I turn a Facebook Live into a YouTube video and THEN, create a blog post where I embed the YouTube video!

Bam!

This saves hours in my promotional strategy for growing my blog!

My Secret to Getting Tons of Traffic to My Content Within the First 48 Hours

For any new blog post I create I use a simple strategy as a way to get more eyes to that piece of content.

And this relies on Tailwind – a social media automation tool – and Pinterest to get my traffic boost.

The thing I do is pin my latest blog post to a relevant Pinterest board of mine.

I also ensure that my Pinterest description is set and that I have relevant hashtags too.

From there, I schedule my pin to Tailwind Tribes.

From there I schedule my pin to my boards.

And wait.

For some pins, they “take off” while others take a bit more time.

At this time, I also share my latest blog post on Facebook – to my page or my Facebook group.

Then I monitor my latest blog post to see if people are viewing it.

If I find that my pin for that post is slowly taking off, I will create an alternate pin.

Here’s an alternate pin I made after the first alternate pin took off for this blog post.

And that’s about it!

I keep on monitoring and keep on creating alternate pins if I see that pin taking off. If not, I wait it out longer and move on.

I don’t share my latest blog post multiple times on Facebook – just once a week or every other week.

And usually doing this method gives me traffic in the first 48 hours of publishing that piece of content.

Over time – months later – I will update the content to ensure it’s relevant and I may repurpose it or create a video out of it!

Don’t Make It Hard

In the beginning, there is a lot that goes into writing a blog post and then promoting it.

And if you’re new to Pinterest and have a small email list, you won’t get many eyes to your post. But, keep your head down, churn out content, and keep the same strategy and over time you will see traffic.

Especially if you rely heavily into Pinterest in the beginning!

Over to you – how do you promote your latest blog post? Share your strategy in the comments!

Please remember to pin me!

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Are you a new blogger struggling to write blog posts to help you increase your website traffic?

SEO writing is one way to help you figure out blog post topics, but as new bloggers, you shouldn’t focus on only one source of traffic.

It’s also a good idea to focus your editorial calendar for your blog posts on Pinterest also.

Pinterest is a powerhouse platform when it comes to bringing engagement, clicks, and traffic to your site.

When you plan your blog for Pinterest traffic and SEO traffic, you ensure that any algorithm updates won’t hurt your blog’s performance.

To help you get started, let’s look at what SEO writing is and how that can help you form blog topics and then dive into Pinterest to find blogging ideas.

And if you don’t have much time, make sure to watch my YouTube video (and subscribe to my channel) where I walk you through my blog post topic process.

How to Find Blog Topics That Are SEO and Pinterest Worthy - YouTube
SEO Writing

Let’s back up and first ask – what is SEO?

SEO stands for Search Engine Optimization, and that means your blog posts have the potential to rank in Google on the first page, preferably in spots 0 (this is a featured snippet) 1,2 or 3.

To help your blog posts rank in Google, you can add keywords. This is what SEO writing is.

You create blog post topics with the intention of ranking in Google.

So SEO writing means:

  • Finding a keyword and relevant keywords
  • Using keyword tools – free and paid
  • Placing your keywords in optimized places in your blog content
  • Using SEO hacks to boost your blog post

SEO writing is writing for Google and search engines.

Personally, I don’t do SEO writing in the first year of any new blog I start.

I write for people, not for Google and what’s great about this blog traffic strategy is that doing this can actually help you rank in Google easier.

Grab your FREE Blog Traffic Planner + Video Masterclass to turn traffic into cash!

Finding Blog Post Topics that Uses SEO

Here is the process to finding relevant blog post ideas to help you rank in Google:

  • Think of a keyword you want to rank for
  • Check the keyword using a free SEO tool
  • Look at the blogs on page 1 to see if you can rank
  • Finding relevant keywords and key phrases to add to your blog post

For example, if your blog niche is parenting teens you might find better topics for SEO writing by broadening your topic to parenting.

Using Keywords Everywhere you can see which parenting topics have a high search volume.

Keywords Everywhere search tool result for parenting keywords

Both parenting styles and parenting quotes are good keywords for the parenting teen niche.

You can use these broad blog topics to niche down to your core niche –

  • 57 Parenting Quotes to Help Teens Through a Bad Day
  • 39 Parenting Quotes to Foster a Connection with Your Teen
  • The Top Parenting Styles that Can Ruin Your Relationship with Your Teen
  • Parenting Styles You Should Adopt When You Have a Teen

When you click on parenting quotes, Keywords Everywhere gives you related keywords and shows you the top blogs ranking for that post.

Spend time looking at those blogs and finding good relevant keywords with a high search number.

For more help with SEO writing, make sure to check out my proven blog traffic recipe!

Finding Blog Post Topics for Pinterest Traffic

Why am I focussing on Pinterest and not Facebook for traffic?

Because Facebook builds connections on its platform, people want to stay on Facebook. They don’t want to click over to your blog post – and if they do, they rather comment on Facebook than leave a blog comment.

Pinterest, on the other hand, is like Google. It’s a search engine, not a social platform.

People use Pinterest to find things or search for ideas.

And as content creators, we can use Pinterest easily to find the best types of blog post topics for your blog’s niche.

For example, if you blog about organization, head on to Pinterest and type organization printables.

Pinterest result for organization printables

As you can see – for highly searched terms on Pinterest – Pinterest shows that as tiles under the key phrase.

So, as a blogger, you can see that organization printables is a huge niche on Pinterest.

You can write a blog post for every tile if you want!

  • Free Organization Printables for Each Room of the House
  • The Best Financial Organization Printable for New Couples
  • The Ultimate Home Organization Printables You Need

Also, pay attention to the top pins – on row one – and look at the colors they use, the pictures being uses and words they have on their pins.

For example, you may notice that the top pins use personal photos of their home binder systems.

This can help you come up with some of your own photos of your printables and binders to use as your pin graphic.

Using SEO Writing and Pinterest for Blog Topics

The best type of blog post topics are ones that you can do SEO writing with, but also gain Pinterest love.

So, this means you can gain traffic from two sources – Google and Pinterest.

The example I used for parenting quotes is a great keyword for Google traffic, and it’s highly visual enough to bring traffic from Pinterest (and even other visual platforms like Instagram).

So, how can you optimize this keyword for both platforms?

SEO Writing Tips for Keywords

Where do you place a keyword in your blog post and how many times can you place it?

This question is highly variable, and there is no right answer, except, don’t overstuff your blog post with your keyword.

Generally, what I tell my traffic students is that you want to place your keywords in the:

  • Headline (close to the front of your headline)
  • First 100 words of your blog post
  • Subheading
  • Post several times

That’s a general template many bloggers use.

Of, course doing just these things won’t ensure you will rank on page one of Google or get on the first spot of the search result page.

It, will, however, give you a template and a routine to use with SEO writing.

Not every blog post I write is for SEO writing purposes either.

I write blog posts for:

Once you figure out the purpose of your blog post topics, then you can start seeing where to focus your efforts for SEO writing or for creating a very highly viral pin graphic.

Start Figuring Our Blog Topics the Right Way

Figuring out what to blog about is a huge hurdle for many new bloggers.

But, if you can figure out the type of blog posts, you will write and the purpose for each kind of post, you can gain a clearer picture to work towards.

As I mentioned before, SEO writing shouldn’t be tried in the first 6 months to a year of your blog. You’ll do much better by focusing on new blogger tactics and then working towards gaining a new way for website traffic.

Over to you – Let me know how you figure out your blog post topics! I’d love to hear them!

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Do you know the very first step of growing your blog?

It’s writing.

Writing that first blog post.

But, what if you have a blog, but you feel you are the best writer?

When I first started blogging, I was filled with excitement and motivation to write blog posts. But then, someone made a comment on social media that my writing was – junk food writing.

For a brand new blogger – and freelance writer – this stuck with me and almost made me quit blogging entirely.

But, I’m so happy I pushed passed that nasty comment and that I now get paid to write and blog!

I love helping my audience, and I love sharing my best blog tips and if you want to help your audience with your writing, here are my best writing tips.

Grab My Free Blog Traffic Planner + Video Masterclass on Turning Traffic Into Money

4 Writing Tips for Amazing Blog Posts

There’s a lot that goes into creating an amazing blog post

  • Creating a pin image
  • Creating other social media images
  • Sharing it on social media
  • Telling your email list about your latest post
  • Scheduling your pin to Tailwind

But, you know what?

The MOST important thing is writing your blog post.

It can be short, long-form, a quick tip or a summary of a YouTube video. Whatever it is, the most important thing for a new blog is pages and content.

So, it’s better to have 5 short and quick blog posts than to have a blog “not go live” for 6 months because you’re working on batching blog posts for a launch.

On all my blogs I started with only one blog post!

And you can too!

Over the years, I’ve refined my writing, and I want to share with you writing tips that you can start using right away.

1. Answer a Question to a Problem

Every blog post you write should help your audience move from point A to point B.

People who read blogs are interested in how it can help them – the WIIFM factor (What’s In It For Me?) – and wouldn’t it be great if your blog was the answer to their problems?

Framing your entire blog strategy as a way to serve your audience can help you make money blogging too!

When you build your blog with that idea, you create an evergreen sticky blog that is relevant for many years to come.

So, how do you find the questions your audience is asking?

Answer the Public

Answer the Public is a keyword generation tool. But, I like to use it to see what types of questions are begin asked by my audience.

Here are some questions for the niche term, “breastfeeding.”

You can create hundreds of blog post topics for your lifestyle blog or niche blog.

Here are some blog ideas for breastfeeding based on Answer the Public:

  • 30 Foods Breastfeeding Moms Should Eat Every Day
  • How to Cope With Breastfeeding Fails
  • An Easy Breastfeeding an Pumping Schedule for New Moms

You know definitively that people are asking these types of questions about breastfeeding so you know that your blog will help them solve that issue!

Win-win!

Pinterest

Pinterest has a wealth of ideas to help you find the right blog topic that could help your audience.

I often use Pinterest to see what other bloggers in my niche are writing about. It can inspire me and give me some ideas to write about. I’m not going to write the exact same blog post as others, but even if I do, I can make it stand out by writing it in a new angle.

Pinterest is a visual search engine so you can plug in your niche topic and see what types of pins are out there.

Here is the Pinterest search result for “birth plan.”

Pinterest shows tiles under your search term. The order of tiles indicates the most searched term. So “birth plan template” is more searched on Pinterest than “birth plan checklist.”

So, you can use this information to find the best type of ideas to write for your audience. In the birth plan space, Pinners really want to have some sort of checklist or template that’s also a printable.

Pinners also want to learn how to incorporate their toddler into their birth plan.

By using this information you can come up with several blog post ideas to write.

  • How to Write a Natural Birth Plan (+Free Template Checklist)
  • 12 Natural Birth Plans To Help You Have a Memorable Birth
  • How to Write a Birth Plan for Your C-Section Birth

So, once a week or every day you can plug in a niche topic and generate three or four ideas you can write on your blog.

Podcasts or Videos

A great way to answer problems with your writing is to look at other types of mediums online.

Podcasts and videos are a great way to become inspired to write a blog post.

I personally haven’t used this strategy, but I do know other bloggers who have. And what’s great about this strategy is that you can link to those sources as a friendly blogging practice.

This not only helps your audience better by providing great information, but it also helps you with networking in the future.

Facebook Groups

Facebook groups are a fantastic way to generate hundreds of blog post ideas.

My Mom to Mompreneur Facebook group is mostly a Q/A group, and it’s a great way to see what your audience – if they are moms or mom bloggers – are asking about.

Or, you can also post in a Facebook group letting members know that you are writing a post about a certain topic and are asking what sort of questions people have about that topic.

Survey Your List

When I first started Twins Mommy this is exactly what I did.

This was a new blog with a new audience, and I really had no idea what my readers needed the most help on. Since Twins Mommy talks about a variety of topics – blog traffic, making money, productivity, email marketing, twin life and more – I wanted my blog to really focus on the right type of topics to help most of my audience.

You can use Google Forms or Survey Monkey to create a free survey.

If you don’t yet have an email list, you can also post your survey on social media to get some general feedback about your ideal audience avatar.

Magazines/Internally

Many bloggers look to magazines, books, TV, or movies to draw inspiration.

I don’t use this tactic to find blog topics as the things I watch aren’t related to my niche topics!

But if your niche does lend itself to the masses – parenting, health, organizing, etc. – then this method can help you find many topics for writing.

What I often do is look internally, and this is a fantastic method for brand new bloggers.

What problems are YOU having right now? Can you blog about it?

This tactic gave me many many ranking blog posts on Google.

Why?

Because if you have the problem, it’s a good bet hundreds – if not thousands – of other people have that same problem.

Some of the first blog posts on Twins Mommy were solutions to problems I had:

2. Use Bucket Brigades

Bucket brigades is a copywriting tip that helps readers stay on your blog longer.

Essentially, a bucket brigade is some question, partial phrase, or idea that gets the flow going and to help the flow of your writing continue.

The job of a bucket brigade is to get a reader to read that first sentence and then move on to the second sentence and so on until they read your entire post.

I love using bucket brigades when I write, and it’s an easy tactic for new bloggers to incorporate.

3. Your Headline Must Spark Curiosity

As you can see, the actual writing of your blog post isn’t entirely important; rather, it’s the way you frame your writing.

Your headline is what can get the ball rolling and increase your click-throughs and website traffic.

An easy way to have great headlines is to use the 4 U’s of copywriting.

  • It’s useful – Even if your blog post is mostly personal and a story you want to share, you can craft an audience-driven headline by making it useful. A blog post idea like “Why Reading to Your Child is Important” isn’t that useful. Why? Because most people already know this. But, you can spin this topic by writing this: “5 Simple Ways to Teach Your Toddler to Read (and Enjoy it).” This topic is useful because it provides a strategy.
  • It’s ultra-specific – Your headline should focus on one main thing. It’s okay if it’s a round-up post or listicle, but it should be about one main thing. I made a mistake for this post, to make my headline a dual headline: “What to Blog About + How to Write a Blog Post.” This didn’t do well, so I removed the last half of the title and focussed on what to blog about instead.
  • It’s unique – To stand out you need to add emotional and action-oriented words to your headline. A headline like “5 Ways to Save on Groceries” is an okay headline, but it doesn’t stand out. Instead, use emotional-based words like “5 Ridiculously Easy Ways to Save on Groceries.”
  • It’s urgent – Viral blog posts have an urgency or FOMO quality to it. Try incorporating that in your next headline. Ex: “The One Blog Traffic Tip No One Talks About.”
4. Formatting Makes All the Difference

Reading a blog post is different than reading a newspaper or book.

People are mostly skimmers online. It can be because we are busy and don’t have time to digest information.

But, I do know that many people sit and read my long-form blog posts of 7,000+ words.

How?

It’s because I made it super easy to read my blog posts. And this done with your formatting.

1. Have a Shorter Content Width

When your blog has a long content width, it’s harder for the eyes to track each line.

I know it is for me and if I see a blog with a long content width I have to shorten my browser window. Of course, if I’m reading this on mobile, this converts to long blocks of text (one sentence on a long content witch wraps around several lines on mobile).

To avoid all of this, use a shorter content width.

The WordPress theme Astra makes this very easy when you customize your theme.

You will have to play around on your WordPress theme to see what looks good but shorter content width is better.

2. Have a Large Font & Line Height

The secret to making online readers go from skimmers to reading your content is to increase your font size and line height – the space between sentences.

Each year it seems that font size increases. Currently my Twins Mommy font is 18px, and my line height is 1.6.

Again, play around with your theme to see what looks best.

3. Use Subheadings & Images

Subheadings break up your posts, and it can help you rank in Google too.

Google uses feature snippets to show a blog post visually, and it draws from the blog posts subheadings to organize their list when they show the feature snippet.

Subheadings also tell Google what your blog post is about and is an easy way to add keywords to help with SEO.

You can also use images to break up your text and make it more reader-friendly.

I like to add screenshots and images with most of my subheadings but not for every subheading topic as this might be too much.

Use your discretion when adding images to your blog posts!

4. Have Shorter Paragraphs

Make it easy for people to read your blog post by having shorter paragraphs.

In school, I was taught that 5-6 sentences constituted a paragraph.

But, not for your blog!

That would translate to a big block of text.

Instead, break up your writing by having 2-3 sentences or even 1-sentence paragraphs. Over the years, I’ve made my paragraphs shorter and shorter, and that seems to help with retaining readers!

Writing Tips for Bloggers

There ya go!

My best writing tips to have a great blog post. With those foundational writing tips you can start honing in on your audience so that you can grow your blog traffic.

Over to you – what are your best writing tips you use when blogging? I’d love to hear them!

Need a Content Plan to Help You Grow Your Traffic?

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Ah, Pinterest.

Bloggers in different niches talk about the power of Pinterest.

How it helps them grow their traffic or explode their email list. But, if you’re a new blogger, what is Pinterest and how does Pinterest work for bloggers?

When I first started Twins Mommy, I actually never used Pinterest as a way to market my blog.

I had a personal Pinterest profile and when I started freelance writing decided to move my profile to a business Pinterest profile.

But, I rarely used it for my blog!

It wasn’t until I started this blog that I looked into how to use Pinterest to grow my blog.

And, let me tell you, it works!

Pinterest visitors – Live view

So, if you’re embarrassed to ask, “Uh, what is Pinterest really?” then this guide is for you!

Let’s lift off the veil on Pinterest and see how to use it for blogging.

Pinterest Definition

Pinterest first made its appearance in 2010 after the success of the visual storytelling platform called Instagram. Ben Silbermann is the CEO and co-founder behind Pinterest. Ben explains what is Pinterest:

“Pinterest is the place to plan the most important projects in your life.”

There are 250 million people using Pinterest and saving beautiful things, important things, informational things and things they want and love.

Pinterest is highly personal too.

With women making up 85% of pinners, the ideas saved on Pinterest are sometimes private – boards on becoming a mom – but mostly inspirational – pins sharing how someone can make money at home.

In the simplest form, Pinterest is a catalogue of interests.

When you sign up to Pinterest as a regular pinner, you create boards or topics you are interested in. Think of a scrapbook of sorts.

This is what an average pinner’s profile looks like:

Average pinner’s profile What Is Pinterest for Bloggers?

Now, the Pinterest definition for bloggers is different than the definition from people using Pinterest for their delight.

As a content creator – a fancy name for us bloggers – we see Pinterest differently.

First, it’s seen as a visual search engine, much like Google.

With Google, you type in what you want to search for, and Google gives you their best guess on what you want. This is the same for Pinterest.

And if your post is on the first page of Google – or better yet, #1 – then you’ll get amazing blog traffic.

Same is true for Pinterest – if your pin is in the first row or #1, you’ll receive Pinterest love.

So, when thinking of Pinterest like this, it’s not a social media platform like Instagram or Facebook. Those platforms are just more social with comments and networking potential.

The most “social” Pinterest is, is with their followers. You can follow other pinners and collaborate with them by creating a group board. This is a board that multiple contributors can pin to.

Difference between a personal board and a Pinterest group board

Pinterest also has Communities, where you can add pinners – much like a group board – but the focus is to socialize and comment.

Currently, Communities isn’t taking traction yet.

As it currently stands, Pinterest is deprioritizing group boards, meaning that sharing your pins in group boards may not result in a lot of traffic to your blog.

Next, Pinterest relies on content creators to supply the content on Pinterest. These are called pins.

Pinterest Feed

“Regular” pinners see these pins and choose to save them to their boards.

Content creators see these pins too, based on who they are following.

So, for the content creator, we use Pinterest to share our blog as a way to gain more blog traffic, more email list subscribers and income.

Big brands like Sephora use Pinterest to grow their audience and sales.

So, if you’re a new blogger or if you want to start a blog, I encourage you to also start on Pinterest.

How Does Pinterest Work?

Pinterest works by pinning – or saving – content in a visual format. You can pin your own content or other people’s content. They don’t even have to have a Pinterest profile to pin their content.

The act of pinning is finding a pin you like – on the internet, on a blog you are reading or on Pinterest – and saving it to a board.

You can save it to a personal board or a group board. If you create a pin graphic for your blog, it’s a good idea to grab the Save It button so that your readers can hover over your pin graphic and save it on Pinterest.

How to save a pin to Pinterest

When you save a pin, you have the option to write a description of the pin or change the description that is already there.

As a content creator, you use these descriptions to put in special keywords so that more pinners can find your pin on Pinterest.

You can also use hashtags.

Pinterest for 2019

Currently, the big push for Pinterest is for content creators to provide fresh content daily.

This means creating pins daily or sharing them to Pinterest daily.

For bloggers, how do you do this?

You can manually pin by going to Pinterest and saving pins and creating new pins.

Or, you can use an automation tool like Tailwind to share your pins to Pinterest. Whenever Tailwind shares your pins from the campaign you set, it’s seen by Pinterest as a fresh new pin.

This is a good thing for you as it can free up time for other blogging tasks.

Pinterest especially doesn’t want bloggers to keep sharing the same looking pin over and over again. Instead, they are encouraging us to create alternate pins for old blog posts.

Here is an example of three different pins for the same blog post.

Sometimes I change the title completely, other times I use different copy, but every time I create a new pin with a new picture, colors and font choices.

This helps us as bloggers reach a wider audience and help with A/B testing too.

But creating multiple pins, we can see which pins perform better than others. This can tell you what your audience is favoring.

Starting Pinterest

Okay, so you know what is Pinterest and what is pinning and how to pin. But how do you set up your profile and start using Pinterest?

1. Sign Up for a Business Account

Go to Pinterest for Business and sign up for a business account.

If you already have a personal Pinterest profile, Pinterest may notify you to change to business, or you can convert your existing profile to business by clicking on this link.

When you enable Pinterest for business, you get analytics about your profile.

Twins Mommy Pinterest Analytics

This can help you see which pins are resonating with your audience and if your audience is engaging with your pins.

2. Fill Out Your Bio

It’s important as a content creator to enrich your Pinterest profile with keywords in your blog niche.

You can add keywords to your title and bio description.

My Smart Mom Ideas Bio and Pin Description

To search for keywords you can use Pinterest to search and grab those keywords in the dropdown menu. You can also look at pins in your niche and check out their descriptions.

What keywords or hashtags are they using that you can use in your bio and description?

Pinterest description hack: One thing I did for Smart Mom Ideas was to look at my three top-performing pins and use their keywords in my pin bio description:

  • toddler snack ideas
  • live on one income
  • breastfeeding advice

I may refine my description over time, but so far it’s doing “its job.”

3. Create Niche Boards

This can be challenging in the beginning.

You don’t have any boards on your Profile, so you have to create boards and their board descriptions and populate the boards with good pins.

Luckily, Pinterest has made it a tad easy to do the last step.

What I like to do is find another pinner in my niche and look at their board names and either use the same (there’s no crime in that) or get inspiration from them.

For example, my newest Pin profile is for my health site.

I decided to look at Avocadu’s Pin profile to see what they named their boards. While they are primarily yoga based content, I was able to find some good board names.

My health Pinterest account

Ideally, you want to have between 20-25 active boards, but if you can’t consistently pin to all those boards, don’t create them.

I have 14 boards + one group board for my health Pin profile.

Since I’m not active on this profile and I’m not using a pinning tool, I know I won’t be able to populate more boards on a consistent basis.

You create boards by clicking the red plus sign on your profile and name the board.

How to create a Pinterest board

Once you named it and added a description you can populate the board based on Pinterest’s suggestions.

How to populate a new Pinterest board 4. Create Great Looking Pins

I have four Pinterest accounts for all my blogs, and each profile has its own branded pin design.

But I also create a lot of off-brand pins.

I want to test my pins to see which ones are resonating and doing well.

For example, for Smart Mom Ideas, I always create two different pins per blog post.

I pin one pin and wait to see what happens. Then a day or a few days later I pin the second version of that blog post.

I wait some more and see which pin wins!

Click-throughs for alternate pins

Creating great pins means:

  • Images are bright
  • Shows little face
  • Has a lot of white space
  • Font color is bright and warm
  • Font size can either be large or certain words large
  • Optimized with keywords
  • The copy of your headline is crucial

I’m learning more and more as I create alternate pins that one of the best signals for pin engagement is the headline on the pin.

Of course, your pin has to have a great description, but on top of that, your pin headline has to attract people to click over.

You do this with using emotional-based words like secrets, hacks, unbelievable etc..

You can create pins using Canva, Photoshop, PicMonkey or any other image editing tool.

When you create more than one pin for a blog post, I like to add any new alternate pin on the Pinterest platform.

How to create a pin on Pinterest platform Developing a Pinning Strategy

If you start researching all about what is Pinterest and how to use Pinterest you’ll read a lot of different Pinterest marketing strategies.

How do you know which one is right?

In all honesty, you really don’t until you try a strategy yourself.

But, one thing is true – Pinterest wants you to be consistent with your pinning and would like you to pin often.

As a new blogger, you just don’t have the time to be on Pinterest manually pinning to your 20+ boards and group boards as well as creating fresh new pins and Pin descriptions every day.

When I was growing Twins Mommy, I decided to invest in Tailwind – and I’m seriously forever grateful for doing that!

It literally changed my path for Twins Mommy!

Tailwind saved me time because I was able to schedule my pins using their board lists in minutes.

I also love Tailwind Tribes as a way to “push” my pins out to a new audience.

And I know doing this is helping me grow my blog traffic:

Tailwind Tribes traffic

What’s great is that you can test drive Tailwind for free! Get 100 free pins to schedule using my special link!

Along with using Tailwind, I also manually pin.

I feel Pinterest rewards people who use their platform (creating pins on their platform, pinning on their platform, searching on Pinterest and saving pins on Pinterest).

If you want to get started with manually pinning I would:

  • Pin every day
  • Upload new pins weekly
  • Pin 3rd party pins strategically (ones that are keyworded well. Those are the pins shown in the first row after you search for something)

There is no magic number on how many pins to pin in a day. Pinterest only cares that you are consistent in doing this.

Need More Pinterest Help?

I have a Q/A video on Pinterest that answers a lot of questions you may be wondering about.

I also talk about what happens when your Pinterest profile is taking (i.e., your analytic numbers are declining).

Pinterest Profile Tanking? Tips & Tricks for Bloggers - YouTube

Make sure to check out that video!

And if you have any Pinterest tips, please post them in the comments! I want to know how you pin!

Please remember to pin me!

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One of the first steps to turning your blog into a business, is to start an email list.

This enables you to connect with your audience on a whole different level.

But, after you set up your welcome series and newsletter campaign, you’re stuck with something huge –

List building.

How do you grow your email list from zero?

When I started Twins Mommy I chronicled my list building strategies on this blog.

Every month, I was able to grow my list and this helped me make money blogging and build a community of moms that needed help with growing their blog.

If you just started a mom blog and need help with list building make sure to check out my list building challenge just for you!

The Secret to List Building

There are many list building posts out there – I even have some too! But, one thing that many don’t share is the #1 thing that will grow your list like wildfire.

It’s your gift to your subscribers.

This is the freebie idea that you create in exchange for a person’s email address.

For example, my list building challenge is MY incentive to my readers. It’s a guide + video tutorials to help them grow their list to their first 100 subscribers.

But, you can’t just create any type of freebie.

Your incentive must be:

  • Highly valuable – almost something that people will pay for
  • Solve one problem – your freebie has to be focussed and help solve one problem
  • Align with your audience – your freebie must serve your audience and help them tremendously
  • Align with future products – ideally, every freebie you create should “funnel” into a product you are selling. It can be an affiliate product, a sponsored product or one of your own product.
  • A quick win – something easy to implement and shows results

That’s a tall order mama!

But, don’t worry. You don’t have to get it perfect the first time.

The beauty of list building is that you can create multiple different incentives and try things out.

Over time you will see which one is primarily growing your list.

ConvertKit Popular Forms to Help Me Grow My Email List

With my list building strategies, I have probably 15 or more incentives but I have two main ones that help me grow my list daily – the Free Blogging Course and my Blog Traffic Planner + Video Course.

This took over a year or more to refine that.

Before this, it was my Pin Promote Planner and before that it was my Mom Boss Vault.

Okay! So, let’s dive into some easy list building strategies that any new blogger can start trying.

I created a video if you can’t read this guide! Make sure to subscribe to my channel for more videos like this! (note this post has 6 strategies while the video says 4, but the video does have 6!)

4 List Building Tactics for New Bloggers - YouTube
1. Use a Simple Guide

A simple checklist, roadmap, toolkit or whatever you decide to name your guide, is a popular choice for people.

Why?

It’s bundled up into one easy-to-digest PDF or video.

My first freebie that I offered on Twins Mommy was my Grow Blog Checklist.

That is what helped me initially grow my subscribers in Month 1.

I created that checklist and others using Google Docs.

You can create the cover image in Canva and then add it to your G Doc. Make sure to check out the YouTube video to see how to do this.

2. Create a Resource Library

Once you have 8 or 9 of these guides, you can host them in a resource library on  your WordPress blog.

You have to create a private page on your blog that’s password protected.

3. Gated Content

One way to make your freebie highly valuable is to gate certain types of content.

For example, on my freelance writing blog I wrote a post on how to negotiate a higher rate with a current client.

I created a freebie of the exact email negotiations (of course redacted personal information). This can help a freelance writer know the type of language I used and what I exactly said.

So, try to position your freebie with exclusive content (i.e. a case study). For example, if you wrote a post about Pinterest your freebie can be your personal pinning strategy.

Other bloggers go bigger with this idea by showing gated content on their blog page. For example, Brian Dean does this.

You can do this easily with the Content Lock Feature in OptinMonster.

4. A Free Email Course

I know the “in” thing right now are free video courses, but those are a bit more challenging to set up as a new blogger. I still have my hubby to help me get that all organized.

While there are ways around the tech (i.e. uploading your videos to YouTube, making them private and embedding them on your blog and sharing those links in your course), a very non-tech easy way is to set up an email course.

As you saw in my Convertkit forms, my most converting freebie is an email course.

This is true of my other blog and was the reason why I created the Twins Mommy free course.

What’s great about an email course is that you are in your subscriber’s email box every day – or however time frame you set up your free course.

This is a great tactic because you can start nurturing your list because of that connection you’re creating and the frequency of your emails.

You can set up a 5-day or 6-day course and set up educational emails and weave in promotional content. For example, if you have a great affiliate birthing course, you can let your subscribers know about that on day 2 or 3.

And by the end of the free course you would mention more of your affiliate product as a more hard push.

This is highly effective in converting a subscriber into a customer because of that personal connection you’re making.

5. Workbook

A workbook is a new incentive I’m trying out and it’s going great!

Workbooks are printables that people can work through and help them achieve their goals or plan.

Most workbooks are goal setting in nature or a plan to get started with a task.

The workbook I have is my Goal Setting Planner.

It’s a series of sheets that people can use to set up their quarterly goals as well as their editorial calendar.

You don’t need to be a designer to create workbooks. I made mine in Google Slides and used their templates.

Of course, the prettier the workbook, I’m sure the more converting it is.

You don’t have to make a beefy workbook either if you feel that’s overwhelming.

My Pin Promote Planner is only 3 pages and it’s a take on the traditional workbook.

So do what you are comfortable doing!

6. Repurposed Content

A very easy way brand new bloggers can start list building is by repurposing content they already have!

One way to do this is if you have some long-form content or ultimate guides on your blog, you can bundle that up into a PDF guide.

Neville does this for some of his blog posts.

So go to your blog and find those long guides and create a PDF guide and a within blog post freebie for that post! Boom!

Time to Grow Your List!

There ya go!

Six (counted as 4 in the video) ways you can start growing your email list as a new blogger.

Make sure to take the list building challenge to help you get to your first 100 (or next 100) subscribers!

Over to you – what freebie are you excited to create? Tell me in the comments!

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Blogging is more than writing.

It’s very techy too.

From WordPress to plugins to syncing your email opt-in form to your blog, the list of tech things for blogging can go on and on.

But, did you know there are wonderful tech blogs out there just for mom bloggers? They are friendly, relatable and full of amazing tech tutorials to help you understand your blog and make sure you have all the tech things done right.

So, instead of paying for a WordPress guy to fix your blog, why not take a look at these best tech blogs for 2019. Sign up their lists and reach out to them! You never know, they can offer help!

What is a Tech Blog?

A tech blog can encompass many types of tech issues online. From social media to understanding email marketing services or course platforms, a tech blog can provide a wealth of help.

And as a mom blogger, you might have other tech issues like wanting product reviews or knowing the latest gear and games for kids. Having a go-to resource for teach things like that is helpful to all moms wanting that type of information.

So, let’s look at the top tech blogs just for moms!

1. Mom Tech Blog

Mom of three Jen is the blogger behind this tech blog.

She provides product reviews and parenting advice for moms.

She’s an IT specialist and isn’t afraid of the tech behind blogging. What I enjoy about her blog is that she reviews laptops for kids as well as smart baby monitors.

2. Cool Mom Tech

Cool Mom Tech is a huge tech blog for moms, made up of a large content team.

The owner, Kristen is an author and influencer, having been on the Today Show, CNN, CBS and more. The contributors on this blog provide the most up-to-date tech information as well as content to help moms in general.

Some of their best posts are gift ideas for kids and tweens.

3. The iMums

iMums is created by four moms that aim to educate parents on technology products like games & apps for kids.

Their blog is filled with reviews for all age groups and makes it easy to find the right topic you are searching for with their easy navigation.

4. Digital Mom Blog

The Digital Mom Blog is a lifestyle tech blog from Molly of four. She shares her perspective on technology in a house filled with kids and tech.

Her blog is a judge-free place to raise your digital kid with the latest and coolest gadgets around.

5. Tech Savvy Mama

The Tech Savvy Mama is a tech blog and lifestyle blog all rolled in one.

She mostly provides tech information around YouTube and social media and provides lifestyle information around travel, parenting and safety.

6. NYC Tech Mommy

Monica, mother of two, is the mama behind NYC Tech Mommy. Her tech blog shares her love of apps and gadgets as she uses these daily to get things done.

Her goal is to inspire other moms to keep life simple and fun with the use of technology.

7. Well Connected Mom

Lori, mom of two, is the mom behind the Well Connected Mom tech blog. Her reason for starting this blog is to help save time and headaches for busy moms.

Instead of taking hours to learn tech, Lori has made it easy to learn tech even if you’re super busy!

8. Trepid Tech Mom

Trepid Tech Mom is a mom on a mission.

Her blog is a safe haven for information and help on keeping kids safe online.

As she learns to navigate this highly social and sharing capacity online world, she blogs about it and hopes to help others navigate this vast – yet small – internet world.

9. Little Tech Girl

Little Tech Girl is a blog from Kris, a mama with two sets of twins!

Yes, you read that right!

Her blog is filled with teach advice, gadget reviews, blogging tips, social media tips, photography tips, smartphone tips and more!

10. Code for My Life

Marika is dubbed the coding mom. She shares her experiences as a coder to teach kids how to code as well as moms how to code.

Her blog also shares social media advice for Twitter, Instagram and Facebook.

11. Top Tech Mom

Jeana’s tech blog, Top Tech Mom is a blog about everything tech related.

From apps to gadgets to health teach products and more, Jeana reviews them all!

12. Techie Homeschool Mom

Techie Homeschool Mom is a blog from Beth. She is a homeschool mom that wants to help other homeschool moms learn to love technology.

She is on a mission to make teach and digital products a way of homeschooling.

How Do Tech Blogs Make Money?

Can tech blogs make money? Yes they can – and in many different ways.

Let’s look at the top ways tech blogs can make money blogging.

1. Affiliate Marketing

A tech blog lends well to affiliate marketing since the entire niche is about reviewing tech products.

As a blogger, you can sign up to Amazon to do some affiliate marketing with Amazon products.

With Amazon, you can find the right tech product and promote that on your blog.

And some of the best ways to review that product is to write an in-depth guide on the product.

For example, your post would have information like:

  • What the tech product is
  • Why you need it
  • How it works step by step
  • Compare to other similar products
  • The best things about this tech product
  • Your recommendation

When you provide a reader with that type of information, you can help them make a decision to buy that product you are recommending.

2. Display Ads

If your tech blog gets a lot of traffic, one thing you can start doing is displaying ads.

For example, Cool Mom Tech is a big blog with a lot of traffic and they monetize their blog one way by displaying ads.

3. Sponsored Content

Sponsored content is when brands share their product with you in exchange of a review of their product on your blog or on social media. You get paid for that sponsored content.

For example, Kris of Little Teach Girl uses sponsored content to make money with her blog.

4. Sell Your Own Product

One of the best ways to make money with your blog is to create your own products. Instead of promoting someone else’s products with affiliate marketing or relying heavily on traffic, you can create a product for your audience.

This is what Beth of Techie Homeschool Mom does.

How do you create products to sell?

One of the things you need to know is your audience’s challenges and problems. What do they need help with the most and why do they come to your blog?

If you can find the answer to those then you have your product idea.

You can survey your audience or ask on social media with market research questions.

From there you should start an email list to start nurturing your audience to trust your advice and look at you as the go-to resource in your niche.

Creating your product can be easy or more challenging.

The easiest is creating printables and the more challenging is creating a video course.

In either case, having a platform to sell your products is essential. I personally use Teachable and host all my courses on that platform.

How Do I Start a Tech Blog?

If you love all things tech, then you can start a blog all about tech stuff.

Or, you can start a lifestyle tech blog with varied topics – tech, parenting, and travel.

In any case, the important thing is to start your blog and get your blog online to start aging. The older your blog is the faster it can start ranking in Google and gaining some amazing blog traffic!

If you need more help starting a blog, make sure to check out my super simple start a blog tutorial!

Over to you – do you have a tech blog? Share your blog in the comments and I may feature you on my post!

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Looking for an About Me page example?

Did you recently start a blog so you can start making money?

You’ve been following some awesome blogs and have learned some proven ways to make money blogging. Now, you want to try it.

But, hold up!

A huge prerequisite to making money blogging is trust.

Your audience needs to trust you. When they trust you, they listen to what you have to say and what you recommend to them.

And, do you know an easy way to start building trust with your audience?

With an About Me Page!

But, maybe you’re wondering what do you put on your About me page when you’re brand new? You haven’t shown your credibility in your niche, or you haven’t really read other blogs or really know what this blogging this is all about.

That’s okay.

I’ll walk you through some About me page examples that you can adopt, modify or use for your own About me page.

My First About Me Page

One of my first copies of my About Me page for Twins Mommy is this one:

There’s more to this page, but we’ll go through the About me page template in this post.

What I like about reading other blogger’s About me page is a quick introduction to who they are. And, most importantly, that I know their name!

All too often, I go to a beautiful blog, see pictures of the blogger, but have no idea who they are!

Their comments use their blog name, and on their About me page they say, “I” instead of sharing their name!

That’s why for all my About me pages, I tell new readers my name first.

This is a great way to build your brand.

New readers will remember your name more readily than your blog name over time.

And many bloggers – including me – own several blogs, so knowing the name of a new blogger you’re learning about is important.

Finally, one huge part of your About me page is your story.

Your About Me Page is Your Story

Over on my freelance writing blog, my About page is structured differently. Since my audience comes to me for my expertise in freelance writing, I need to convey my credibility before I share my story.

But, if you’re brand new to blogging, you can share your story from the beginning.

I suggest you keep it short, but to the point.

For example, Eryka of Busy Little Izzy does a great job sharing pictures of her family, her name and her story on her About me page.

Eryka even explains her blog name, which is a great idea when your blog name is made up of action words or related words that may not make sense to new readers.

You can also share why you started your blog like Heather of Very Anxious Mommy.

Your About Me Page Connects With Your Audience

An important piece of copy for your About me page is talking to your audience.

Now, as a new blogger, you may not know your audience right away. That’s okay – you may have to think about the topics you want to share on your blog and think of the broad type of person that would visit – moms, parents, fathers, college students, music teachers, authors etc..

Knowing a “loose avatar” can help you write a few sentences on how you relate to your audience.

Marissa of Just Simply Mom does a wonderful job connecting with her audience by sharing the struggles she faced being a mom to two children.

Since Twins Mommy helps moms making money blogging, I want to convey my credibility as someone that is doing this as well as show them that I’m a mom too!

Another great About me page example is Lauren’s from Military Wife and Mom. She starts her About me page by being upfront with her audience. She helps people that struggle living their true purpose.

Your About Me Page Shows How You Can Help

Another significant piece of copy for your About me page is how your blog will help your audience. While you connected with them by relating to them, now you need to show them that your blog is the blog for them.

Why does your reader want to read your blog posts?

Again, as a new blogger, you may not know what to blog about, but when starting a blog, I’m sure you have a rough idea of several topics that you are interested in writing about.

Remember too – you can change your About me copy many times to show how you are pivoting your blog or niching down.

You don’t have to write a lot either – a few sentences or bullet points is all you need to make sure that your reader is in the right place.

For example, Chelsea of Life With My Littles shares the topics she writes about on her blog on her About me page (and she has a cute photo to boot too!).

On my blog, I bolded my “blog message” to make sure people who land on my site know that Twins Mommy isn’t a blog about my twins!

Twins Mommy is a place to help moms make money blogging. I provide help to increase your website traffic, email list, and income and turn your blog into a business that thrives.

Your About Me Page Has a Funsie Section

This is optional, but, to share more of your personality you can have a section at the bottom of your About me page on your likes or funsie facts.

Here are my funsie facts:

I absolutely love dance shows, the color pink, Mexican and Chinese food, and I’m a constant stress-case.

I love the idea of camping, going on a boat, fishing, and all that outdoorsy stuff, but really, I don’t like the heat or bugs! Go figure.

I can whip up a mean Turkey dinner during the holidays, and my InstantPot is a lifesaver when I’m pressed for time and need to cook something up in 20 minutes.

Your About Me Page Has a Call-to-Action

Finally, your About me page copy should have a call-to-action for your audience.

This is something you want them to do.

For many bloggers, they have an opt-in form to help them grow their email list.

Other bloggers share their products like an eBook or course.

But, what if you don’t have any of those things?

What do you do?

What I did early on, was share my most popular blog posts and then later – my income generating blog posts.

If you are completely brand new, I would omit this type of call-to-action.

Instead, you can say something like,

Make sure to check out (blog name) every Wednesday for a new blog post!

Or, you can use this time to promote your email address or social media profiles.

Go ahead, and tell your audience to follow your Facebook page or Instagram profile!

About Me Page Example Template

Ready Set Blog for Traffic course student Nicolle of Tales of a Messy Mom, has a great About me page with all the right features to help her audience trust her!

This is the template I use for Twins Mommy, but the only difference is I have more call-to-actions!

But, that’s what’s so great about your About me page – you can change it whenever you want!

What About Your About Me Page for Your Business?

Do you have a craft business or are you a coach or freelancer like me?

Once you start selling products on your blog, your About page copy will change slightly. I talk more about this in my traffic building course, Ready Set Blog for Traffic, but the biggest thing is showing your credibility.

This means any titles you had, your work before starting a blog, your education and any certifications you may have. It can also be awards your blog has or any type of social proof like testimonials.

For my freelance writing About me page, I had to change my copy to reflect my credibility as a professional writer. I also had to show that my site is the go-to for freelance writing.

This not only helps boost the trust factor with my audience, but it also boosts the trust factor for Google. Google wants to show the best results that are highly trustworthy, have expertise information and that the blogger is an authority in their respective niche.

Now, this process of building your credibility can take years. For my other site, it took around three years.

But, you can convey this on your About page once social proof comes in or once you develop products for your audience.

How to Write An About Page

One of the most popular pages on your blog is your About page.

Users want to get to know the blogger, not the blog.

With your About me page, you can share a snippet of who you are and what your blog is about. You can also use this page to promote any popular blog posts you have or ones that make you money.

Finally, it can be a way to grow your email list or promote your own products!

Have you started a blog yet? Share your About me page in the comments! I’d love to view them!

Remember to pin me!

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