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To build a wholesome brand community, there is nothing that beats social media. Additionally, it also helps to boost the customer base for ..read more
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It almost goes without saying loud how consumers are living against the backdrop of a digital landscape. Look around. Isn’t that obvious ..read more
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Gone are those days when people were willing to hold on the telephone line to speak to the customer service team or wait for days to have ..read more
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Editor’s note: In our previous blog, we discussed why it’s important for brands to know the art of apologising and what they should ..read more
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Saying sorry is simple. However, brands do not like to own up to their mistake and end up playing a blame game or giving an explanation ..read more
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It’s festival time and understandably, the two e-commerce websites, Amazon and Flipkart did everything to make us open our wallets and ..read more
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YouTube has been a huge source of entertainment and information for everyone since it began its journey in the year 2005. In fact, it is ..read more
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Spam calls are unavoidable. We at least get it once, if not multiple times a day. A solution to this problem is an app like Truecaller, ..read more
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Every post on the internet has an underlying sentiment to it. Tracking your brand’s sentiment and maintaining it at respectable levels is ..read more
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