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Water purifiers have become essential to urban Indians. Most houses tend to have one. Since a malfunction in the purifier can bring the household to a halt, they need regular maintenance e.g. their filters need to be changed regularly. This cyclical need for the purifier’s upkeep keeps the brands, who’re part of the 1.1 billion Read More...

The post Are you slipping through their social customer care filter? appeared first on Trooya Blog.

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Response templates are one of the building blocks of good social customer care. A good response template keeps your social care team running smoothly. But we’ve already spoken about this in the past. More recently, we elaborated on the advantages of keeping your templates up-to-date. While we spoke about the need to update your response Read More...

The post When are your templates no longer ‘fresh’? appeared first on Trooya Blog.

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Response templates are a major part of social customer service. They make dispensing customer care through social media easier and more efficient. In a previous article, we spoke about what makes a good response template. However, just a simple understanding of templates, while necessary, isn’t entirely adequate. What is important along with establishing a good Read More...

The post Why a temporary template actually helps you! appeared first on Trooya Blog.

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If you’re someone managing your brand’s online reputation, you’re always alert and stressed to avoid missing out the next viral story about your brand. Trooya can now relieve, or at least reduce that stress, by making it easier for you to spot a viral post in its infancy with Viral Watch! With the reach that social Read More...

The post Now catch stories before they go viral with Trooya! appeared first on Trooya Blog.

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A template is defined as ‘anything that determines or serves as a pattern; a model’. From a social customer service perspective, a template is a collection of pre-made, thought out responses that can be given to a customer. This makes the job of a social customer support agent easier and reduces the possibility of a Read More...

The post What makes a good response template? appeared first on Trooya Blog.

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Digital wallets have become commonplace in urban India. So much so, that they account for about 10% of overall cashless transactions. With the government pushing for more digitalisation, wallets will see more and more customers coming on board. As they gradually become indispensable, their customer experience becomes increasingly important. A crucial part of this experience Read More...

The post Their cash is digital, but is their customer support? appeared first on Trooya Blog.

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In India, insurance was being sold through traditional channels until very recently. The sale of policies through the digital channel is relatively new. The same can be said about online insurance aggregators. There has been a rise in the number of insurance aggregators, with 26 currently approved by the IRDAI. This galvanises the trend of Read More...

The post Which aggregator ensures social customer support? appeared first on Trooya Blog.

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Cord cutting is the trend of discontinuing satellite or cable TV. Instead, people choose to use streaming services over the internet. Services like Netflix, Amazon Prime and Hotstar are gaining popularity in India, and are actively working to get customers onboard. Satellite and cable TV providers need to respond to this potential threat. Improving customer Read More...

The post Which TV provider gives better social media customer support? appeared first on Trooya Blog.

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  Social media customer service is an essential part of the customer experience. They respond to people wanting to speak with the brand by sifting through hundreds, if not thousands, of conversations daily. That last part presents a key reason why a social helpdesk team is capable of not just managing responses, but also brand Read More...

The post Social media customer service for reputation management? appeared first on Trooya Blog.

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In our last blog post, we touched upon lead generation on Twitter. The article spoke about using your social customer service to look for leads on social media. Trooya, our response management tool, can be used to capitalise on buying signals across social media. In this article, we explain how to use Trooya for Twitter Read More...

The post How to use Trooya for Twitter lead generation appeared first on Trooya Blog.

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