was founded by Tonnisha J. English with purpose of providing small and women-owned business with quality marketing services and business education through her event series: Respect the Hustle. Tonnisha is a marketing professional with a background in public relations and communications.
Followers, likes, retweets, cute pics with the perfect filter; there’s more to choosing the right social media influencer.
Unfortunately, this surface mindset is why so many people feel like they’re failing and often give up on social media marketing all together. Anyone who is currently working in social media marketing, working with an agency, or plan to, should ask the REAL questions. The surface questions like: “How many followers do we have?” or “How many likes did the post get?” are the exact reason why situations like the below, happen.
Since this blog is meant to educate you, I will not go into detail about who the social media influencer is. My goal is not to ridicule her, but to help you understand why you need think deeper when it comes to social media marketing.
“Stacy” is a social media influencer and has well over 2.6 million followers on Instagram. She recently launched a clothing line because…duh! You have 2.6 million followers so you’re bound to make money from them, right? All Stacy had to do was sell 36 pieces for the production company to continue to work with her and she failed. Yes. She has 2.6 MILLION followers and could not sell 36 pieces. Now she has to refund all of the customers who did purchase, and go back to the drawing board.
Here’s what you need to ask social media influencers BEFORE you agree to work with them.
What is your Instagram engagement score?
In this case, Stacy has 2.6 million followers, and her most liked post in the last week has 65,800+ likes. This means her engagement score on her best post is a 2.5% – this is a low average/good engagement rate. Considering some posts range from 16,000+ likes to 45,000+, her score on average is much lower.
When choosing influencers to work with, you should be looking at working with engagement scores of at least 3% or more. The goal should be to work with brands or individuals who have followers interacting with them, not just following.
Have you had experience working with similar brands?
Rapper Kreayshawn recently reminisced on the time she royalty p*ssed off Flat Tummy Tea. The company was not happy that she insinuated that their products could be smoked.
I’ll never forget when flat tummy tea asked me to do a paid post and I posted this caption and they got so f*cking mad at me lmfaooooooo. pic.twitter.com/dkFSIHciv2
Or how about Scott Disick’s experience with Flat Tummy Tea. I’m almost positive they didn’t want him to copy and past the entire email like this. YIKES!
Before you start sending free product to your favorite bloggers, set the standard on how you want your social media influencers to represent your brand. Have them send you sample social media posts of brands they’ve worked with in the past. Plus, in your contract their needs to be a clause in case the influencer violates the terms of the contract – like the above!
In addition, you need to ask for stats on the campaigns they ran with other companies including performance and revenue generated.
Ask for references!
As we know, anyone can fluff numbers. Ask your potential influencer for references – preferably of companies they’ve worked with in the past and their points of contacts during the contract. If an influencer refuses to provide such information, that should be an automatic red flag!
I know it’s easy to get caught up in the social media game. However, if you truly want to grow, you have to think deeper, more strategic, and invest in the right people!
My engagement score last month was a 5.76% which puts me in the high engagement rate category. On average, my clients range from 4% – 7% engagement rate. If you’re looking for ways to increase your engagement score, schedule a 30 minute consultation today!
Social media marketing in 2019 is filled with noise and ever-changing algorithms. The key to success no matter what you do is consistency.
Yes, that means you can’t post once a week to your social media pages and expect to see any traction. You should be posting a minimum of once per day. If that sounds scary, here are a few simple ways you can stay consistent with posting.
Create a plan – Content planning! As you’ve heard me say before, content planning allows you to be strategic and takes away the stress of not knowing what to post. If you’ve never planned your content before, grab my content calendar and get started!
Set expectations with your audience – Every Tuesday my audience knows that I go Facebook Live. And trust me when I don’t, people ask me about it! When you have set the expectations, you have to give the people what they want, right? Create your staple piece of content that people can look forward to and keep them coming back for more.
Schedule your posts – Do you think I’m sitting around posting on social media in real time? Absolutely not! I use a social media management tool that allows me to schedule my content and it even provides me with recommended posting times for the highest engagement.
Find an accountability partner – You’re not in this alone! There are times when I am so busy I get behind on scheduling my content. Find a buddy that you can check in with when you see them lacking in posting and vise vera.
We’re playing the long game here! Try one, or all 4 of these tips and see which works best for you. While you’re at it, sign up for my FREE social media mini series. In this series you will receive 7 days of prompts and tips to help you post on social media everyday.
Can we agree that wasting money is not fun? If you don’t know who your target audience is, that is exactly what you’re doing; wasting money.
There are so many reasons why having a clear understanding of your ideal customer is important. Here are my top 3 reasons that have personally impacted my business.
Attract the right clients – I started by business in 2014 without a clear vision into the services I would offer or who I would offer them to. Once I was able to nail down my offerings, I was able to create a strategy to bring in the right clientele.
Offer the right products and services – When you know who your audience is, you understand what your customer needs. Which is amazing because you’ll know exactly what to offer them! In the beginning I had WAY too many offerings which can be confusing for a customer. Sliming down my offerings and creating sub-categories on an as needed basis has been extremely beneficial for my business.
Intentional marketing – Once you know the customer, you probably know where to find them! This has helped me to be intentional in all of my marketing efforts online and offline. Which has allowed me to make a profit and go into my business full time.
I’m currently in the process of identifying new potential clients and I’m excited to hit my next ‘aha’ moment. If you feel like you’re hitting a brick-wall in your business, it may be time to re-identify your target audience.
Join me for an interactive webinar to learn how to truly understand your customer. Take advantage of the webinar + consult ticket to get the webinar for FREE and a 30-minute business consultation where we can talk more in depth about your business goals.
When I first had the idea for a conference my mindset was “go big or just forget about it.” I’m a risk taker and I knew if I wanted this to work, I had to solidify a big speaker.
This brings to my tip this month: shoot your shot.
If you really want to reach your greatest potential, you have to fearlessly chase your goals. You cannot be scared to go after that big speaker or big sponsor.
With that being said, it’s also important that you have your sh*t together, too.
Before you go sliding in the DM’s of every business owner you know, make sure to ask yourself these few questions:
1. Is my branding on point?
If a big sponsor/speaker saw your website and social media, would they feel comfortable letting you use their likeness to promote an event?
2. Do I have the budget?
We all want to secure that big speaker or that dream venue. But be honest with yourself about your budget and how much your return on investment will be.
3. Do I have any typos in my proposal?
Believe it or not, having a type in your proposal can cause someone to not want to work with you.
4. Is my elevator speech prepared?
Get to the point. Avoid sending a lengthy email or message. Simply give your pitch in a few sentences and request a meeting/conversation that will allow you to go into more details.
Have you ever shot your shot at a potential sponsor or speaker for an event? What did you learn from the experience? Send an email to firstname.lastname@example.org to share your story!
I was 22 and I knew I wanted to start my own business. When I applied for all of the great local agency’s that every kid in PRSSA dreamed of working at, no one called me back. I thought: Well if they don’t want to hire me, I’ll become their competition.
I knew nothing about starting a business or what was required to make me look “legit.” I had no idea what I should charge or how I should charge and this led to be being ripped off and unpaid for projects from time to time – YIKES!
Thankfully for me, throughout my time in college I attended every networking event I possibly could. I would stand out because I would be the only 18 year old kid in a room full of business professionals. Throughout my years of networking, I had made some connections I was able to reach out to who helped me begin to shape TJE.
Now at 27, I can keep it real with myself and say I had NO CLUE what I was doing trying to start a business at 22. I am lucky to have some amazing mentors in my life I can call on when I’m need and I encourage you all to do the same.
If you don’t currently have a mentor or two, here’s how to effectively find the right person for you.
1. Seek out local organizations that provide mentorship.
There are so many local organizations that provide mentorship as a perk of being a member. I’m currently a member of The Diva Movement, Black Career Women’s Network, and Women in Digital. If you’re feeling nervous about the thought of having a mentor, starting out in groups like this can help ease you into the idea and help you creative expectations for mentorship.
2. You should have something to give if you’re willing to take.
When I seek information from my mentors, I make it a point to offer something in return. All of the people in my network are bossed up and they should not be providing me with free advice every time I want it. You should be open and willing to give your time and resources to the people who are helping you grow.
3. Seek REAL connections, not people with a lot of connections.
Don’t fall for someone’s social media persona. Before you spend $100+ on a coaching session, you need to do your research. Be sure you are choosing someone REAL, authentic, and someone who aligns with your goals.
4. Ask your network.
Reach out to your network for a recommendation on a mentor or for any mentoring groups they are members of.
5. Your mentor doesn’t have to be in the same field as you.
Having a mentor in a different industry could provide you with a new business perspective. Broaden your horizon! Find someone who has a teaching style you can learn from.
Mentorship is truly powerful and I hope you all take the time to seek out mentors or become one yourself. If you have a mentor, what is some of the best advice they’ve given you? Comment below!
We’re knees deep in the season of holidays sales, deals, and promotions. It’s easy for your customers to become overwhelmed with the overload of emails and mailers coming to their door. If you’re looking to standout, aside from having great content and products to promote, you should consider running Facebook Ads this holiday season. Never done it before? Here’s a step by step guide to creating your first advertisement. 1. Determine the type of ad you want to create
Facebook breaks their ads down into three main categories:
You need to have a clear understanding of your objective with this advertisement before you get started. Having a solidified goal in place will ensure you set up your ad correctly, and receive the best results when the campaign is over. The campaign you create can be new, or you can use a past or existing campaign to run your new ad with.
2. Create your audience
Once you have your campaign objectives in place, you need to create your audience. The audience is THE most important part of your campaign. Targeting the wrong person for your ads is a sure way to lose money and have a poor ad performance.
It is important to not be too specific, or too vague. If you do not have a clear understanding of your target audience, think back to your campaign objectives. What is the end goal of your campaign and what would intrigue the ideal customer to engage with your ad? Here are a few questions to ask yourself:
Where do they live?
Where do they shop?
What is their annual income?
Are they married?
Do they have children?
What are their hobbies?
Do they have disposable income?
How old are they?
What are their political views?
Understanding your target audience is crucial to your business and the advertisement you are producing. If you’re unsure, I would recommend taking a step back and performing some market research to get to know your ideal customer.
3. Determine your budget and schedule
If you’re doing ads on Facebook for the first time, I recommend setting a budget of a dollar amount you aren’t afraid to lose or are willing to invest into this campaign. You can set up a daily budget or a lifetime budget. The more money you are willing to spend, the more people you will reach. However, I do recommend if it is your first campaign, you should set a lifetime budget or an end date to be safe. 4. Create your ad
When it comes to creating your ad, you can also decide if you want to start from scratch, or use an existing post. If you decide to use an existing post, please keep in mind that once the ad goes live, you cannot make edits to that post again. Even after the campaign has ended, changes cannot be made. I would recommend creating a new ad that is unique to the campaign you are working on to avoid any issues. 5. Review your ad
Before you confirm, carefully review your campaign set up. Double check the audience you’ve selected, be sure the budget you set matches with your marketing plan, and confirm the “end date” of the campaign aligns with the product or service you are launching. You should also be sure things are spelled correctly and are grammatically correct. 6. Review performance
Once the campaign has ended, your work is far from done! You should review the performance of your ad to see if your original objectives were met. If they were, the next time you create an ad you may want to increase your budget.
If your goal was not met, you should take a deep dive into your results to determine what went wrong and create a plan to improve for next time.
Do you plan on running ads during the holidays? They’re not as expensive as you think. You can set a daily budget of $5 or $500+! I encourage you all to set aside a budget for ads in 2019 if you haven’t already. If you want to learn more about Facebook ads for your business, schedule a 30 minute business consultation today!
‘Tis the season for email holiday prep! If you don’t already have a strategic plan in place, it’s time to get the ball rolling. Here are a few ideas to get you ready to spread some cheer through email marketing.
Create Your Content Calendar
You all know I love a good content calendar! The point of having this calendar is so that you can begin to plan your overall marketing strategy throughout the holiday season. Your calendar should include content, graphics, and which channels those pieces of content will live.
If you are planning to do some boosting/promoting or creating advertisements, include your budget and the channels in which your ads will be placed.
See below for an example of what my content calendar looks like.
I would recommend creating a rough idea of content through the beginning of January. We all know how busy things can get around the holidays. This will help you stay on track.
Clean Your Mailing List
It’s the perfect time to clean your mailing list and reengage inactive subscribers. Start scrubbing your list by removing soft bounces. If you’re using a system that does not automatically remove hard bounces (God forbid), then remove those as well.
Hard bounce: This happens when you send an email to an address that does not exist.
Soft bounce: This can happen if a subscribers mailbox is too full, their server is busy, or maybe your message is too large for their inbox.
To get subscribers reengaged, try sending them an offer code for a percentage off their next purchase with you. If they still don’t open your email, you may want to consider to removing them from your list to increase your deliverability and open rates.
Segment Your List
Segmenting your list is just as important as cleaning it. By creating segments, you’re able to truly send targeted messages to your subscribers.
For example: Let’s say you’re a candle maker and you have 100 people on your mailing list. 10 of them have only purchased your cinnamon apple scent. You can send those 10 purchasers an offer to try your other cinnamon apple products such as wax melts or essential oils. Or you can try to entice them by giving a coupon to use on a new scent.
Create Your Drip Campaigns/Email Automations
Now that you have your content calendar planned, and a clean-segmented list, begin setting up your holiday drip campaigns and automations. You should have automations in place for new subscribers and current subscribers. Once the funnels are in place, all you should have to do is plug in your content and let the workflow do it’s thing!
I am excited to introduce new products throughout the holiday season! I have currently created a plan through November and currently working on December. Have you started yet? What are some things you are focusing on? Comment below and let me know!
It’s 2018 and the tides are changing once more. We can check our history books and speak to our elders for proof that when injustices are brought to the horizon, eventually, you have to pick a side. In some cases, there is a very define line between the right side, and the completely wrong side. While in others, it is not.
Let’s take a look back at a moment that will certainly go down in history…
It’s the 2016 NFL season and Colin Kaepernick begins to take a knee during the national anthem to bring awareness to police brutality and the injustices that people of color face on a daily basis. (Fun fact, he first started sitting during the anthem but was told by a U.S. Veteran that kneeling was more appropriate. I also want to note that Kaepernick is not the first athlete to make a “political stance” but for the sake of my point, we’re going to focus on him.)
I’m sure at this point you’re wondering, “why is this your tip of the month and what does this have to do with my business?”
I’m glad you’ve asked…
Yesterday, it was announced that Colin Kaepernick alongside Serena Williams, Odell Beckham Jr., and Shaquem Griffin, are the faces of Nike’s 30th Anniversary “Just Do It” campaign. The internet was clearly divided on this and some even threatened to boycott the brand. While others, including myself, applauded them.
Nike has clearly taken a stance on how they feel about Kaepernick’s decision to kneel during the anthem. This “decision” has even sparked a statement from the president who has made it clear he is not a fan of Kaepernick or any other athlete who decides to kneel during the anthem.
So what does this mean for Nike?
They have made a very bold move that essentially has divided their customer base. Do I believe they will take a loss? No. Do I believe that they TRULY are riding for Kaepernick? I don’t know.
One thing we can probably agree on, is that they did their did research, pulled numbers, and came to an informed decision where they understand the pros and cons about how this could impact their market share. We can conclude that overall, this was a good business move for the brand that majority of leadership has agreed on.
What does this mean for small businesses?
I’m not saying that you need to shout from the rooftop your political views. However, I am telling you to pick a side.
If someone is wearing your brand and posts a video of themselves kneeling during the anthem, how would you feel? Or what if they were protesting a Planned Parenthood? Or what if they were arrested for a hate crime?
It may sound outrageous to think of all of these scenarios. But let’s remind ourselves what happened to Pepsi and Dove. A small “mishap” could truly become a bad press day for your company.
Why do you need to pick a side?
You shouldn’t need to think too long and hard about what you would do if any of those scenarios were to occur. I know we all want to keep politics a secret and out of business and sports alike, but the reality is, we cannot. You should have a clear understanding of your personal values.
Our customers truly WANT to support businesses that care about them. If you want to play it safe and down the middle then please, be my guest. But you may be involved in a scenario where you will be forced to pick a side and I hope you are ready to do so with pride.
As for me, I’ve chosen a side.
TJE Communications and it’s subsidiaries has not and will never tolerate discrimination or disrespect of any kind amongst its event attendees or clients. TJE Communications also will never support or work with those who believe in the discrimination of others.
I challenge you all to make a list of all of the things you value, and find ways to incorporate it into your business model. If you need help, you know where to find me!
Have a question that needs an answer, email email@example.com.
No matter what industry you work in, a S.W.O.T. Analysis can help you determine your business goals, objectives, and strategic plan.
What exactly is a S.W.O.T. Analysis?
S.W.O.T. stands for Strengths, Weaknesses, Opportunities, and Threats. If you’re unable to hire a third party company to conduct this analysis for you, here are some basic tips to do this on your own.
Take a look at your analytics and sales and identify the top 3-5 things your business is doing very well. These are your strengths. Many people, including myself, have a hard time talking about the things we’re doing well. But the numbers don’t lie! Do a deep dive into your stats and celebrate your wins.
Here’s the part we’re all good at! Identifying what is not going so well. Take the stats you’ve gathered about your strengths, and look at where there is a need for improvement. You also want to understand the why. Is there a reason you’re performing low in one area of business, but higher in others? Are there numbers behind the failures that can help you turn them into wins?
This is my favorite part of a S.W.O.T. Analysis. Here is where you can take those strengths and weaknesses, and create a strategic plan to turn them into new opportunities for your business. Look at the silver lining.
For example: If you know your social media stats are performing well, but your website traffic is low, you can find ways to direct traffic from social media to your website by adding your website link at the end of every post, or adding more website content that will make people want to visit.
Here is where you have to keep it real with yourself. Even more real than when you had to determine your weaknesses. Threats are more than competitors, these are also areas where you can even be a threat to your own business. How are you hindering yourself? Are you afraid to invest in your business? Are you too scared to take advantage of new opportunities? Threats are worse than weaknesses. A weakness can be improved, a threat could potentially end your business.
We only have 4 more months to close out 2018. As you move through the remainder of the year, I challenge you to perform a S.W.O.T. Analysis and prepare your business for 2019. If you need help with this, please do not hesitate to contact me.
Rae The REALTOR is originally from the city of Chicago. She moved to Las Vegas, NV with a specific goal in mind; to be the real estate queen. She has many years of experience in commercial property management, and a love for people. All of this helped influence her to become a full-time REALTOR.
Real estate is not an easy job and make certainly not for the faint of heart. Especially in a major city like Las Vegas! Despite the odds, Rae is determined to find solutions for her clients. She understands that this the largest financial decision that most people ever make. She does her best make that process as smooth as possible.
In her free time she enjoys spending time with family & friends and volunteers with an outreach committee setting time aside to give back to the community. Her ultimate goal is to increase home ownership, which is why is why she has home buyer seminars once every 2 months, to introduce FREE down payment grants. I loves the city of Las Vegas because it is growing and there is still an advantage to own real estate. Interest rates are still at an all time low, and even though prices are on a rise affordable housing still exists.
Looking to own a own in Las Vegas? You know who to call! Follow Rae on social media and connect with her today.