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If every successful business requires a marketing campaign to promote its products or services, it figures that your job search requires the same. In part one of this two-part series, we looked at the written communications of a job-search marketing campaign. Four career-development pundits weighed in on research, the résumé and LinkedIn profile, and the […]
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Every successful business requires a marketing campaign to promote its products or services. Businesses utilize a variety of delivery methods—social media, websites, television, radio, and other media—to deliver their message. Their campaign must be convincing, impactful, and informational, or they will fail. Like any company, a successful job search requires a marketing campaign to deliver […]
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One of my close LinkedIn connections told me that a client of hers would only pay her for writing his résumé if she would guaranteed he'd land a job.
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Text heavy documents are sinking the job search of many frustrated executive job seekers, who are left wondering why they are not getting called for interviews.
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“Are you using LinkedIn in your job search?” That’s one of the first questions I ask my clients when I sit with them. Most of them say they are using it frequently. Others say they rarely are, and a few admit they aren’t using it at all and give excuses for not being on the […]
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I was prompted to write this post when I came across the the post written by Robert Johnson of Business Insider on July 13, 2011. Even though this was eight years ago, I still see my clients, who are well qualified, struggling to find employment. Do you remember when companies like Beacon Hill Staffing Group, […]
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We rarely see articles on how extraverts* can succeed at getting to interviews, but we often see articles directed toward introverts on this matter. In fact, I can’t recall self-help articles, let alone books, for extraverts (Es). This said, Es need to focus on their strengths and challenges that get them to interviews. It all […]
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In almost every LinkedIn workshop I deliver someone asks me if it’s necessary to be on LinkedIn. Secretly I think they don’t want to make the effort to create a profile, develop a network, and engage with their connections. I get it. It’s like taking up jogging and wanting immediate results. To go into explaining […]
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After reading an article, Principle #1-Reciprocity, from my valued LinkedIn connection Brian Ahearn, I began thinking about how difficult it is for some people to reciprocate in the throes of their job search.
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"Tell us about a time when you were successful at work" is a behavioral-based question you might face in an interview. This is a common question which can be challenging if you're not prepared for it.

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