The Innocent Pet is a range of treats that even the fussiest of furry little friends will enjoy. We have a tasty tempting treat to suit your pet whether they are a dog, cat, rabbit or guinea pig. All of our treats are made in Yorkshire using British products and are gently air-dried to retain their flavour and nutrients. A real treat for your innocent pet.
Just like humans, dogs sometimes need to be treated for illnesses and injuries.
Launched in 2007, Pet Blood Bank UK is the only charity that provides a canine blood bank service for all veterinary practitioners across the UK. Similar to the human blood service, dog owners kindly bring along their much loved canine companions to give blood at one of Pet Blood Bank's many sessions across the country.
We were able to speak to superstar doggy blood donor Amy the Greyhound (and her pawrents, Emily and Robert) about Amy's selfless donations.
Could you introduce yourselves?
Hello, we are Emily and Robert, and we adopted Amy our retired Greyhound one and a half years ago. In an earlier life, Amy was known by her racing name Gone Girl, winning races at Sheffield Racing Track. At the ripe age of 3, Amy ran her last race due to breaking her leg on the track. We adopted her a couple of months later and she has made a full recovery. You would never guess she had a broken leg when she runs after squirrels!
After reading online about how well behaved and calm Greyhounds are, we travelled up to Sheffield to look at adopting. We walked a number of male dogs (originally our preference), and were given Amy by chance. We knew after a few moments that she was the one for us. The following weekend we brought her to our forever home.
How did you find out about dog blood donation?
We first saw a sign in our local vets about dogs donating blood, whilst taking Amy for her booster jabs. After a bit of research, we signed her up as Greyhounds are known for being great donors.
Fantastic! Whereabouts does Amy go to give blood?
We go to our local vet at Scarsdale Veterinary Centre. Amy has given blood twice since August 2018.
Is there any additional information that any potential doggy blood donors might need to know?
I believe that dogs need to be over 25kg to give blood, so even as a smaller female Greyhound Amy is around 29kg!
At first we were worried about how she would be whilst giving blood and post treatment, but it didn't bother her at all. She gets a full health check-up and blood analysis at each session so we get peace of mind that she's healthy. We get to help other dogs who might need a blood transfusion and it only takes 20 minutes every few months.
Finally, does Amy get a post-donation reward?
Of course! Just like us humans, Amy needs some energy after giving blood so is given food straight after donation, a goodie bag and her choice of a toy. On Amy's first donation, she was also gifted with a bandana to show off her life-saving abilities!
A post shared by Amy (@amy_greyhound) on Aug 19, 2018 at 7:07am PDT
An average of five sessions are run weekly throughout veterinary practises and kennels, with over 10,000 registered with the charity. Last year, Pet Blood Bank sent out over 5,000 units of blood and as transfusion medicine advances, the demand continues to grow.Every unit of blood can help to save four other lives, helping to save thousands of lives every year.
If you think your hound could be a lifesaver, please go to www.petbloodbank.orgto find out more information about donations near you.
This year on May 25th, we are celebrating The Innocent Hound's 6th birthday!
We have glanced back to see everything that our family owned business has achieved since our last birthday.
The original Innocent Hound turned 11!
Bongo, beloved lurcher and inspiration behind The Innocent Hound celebrated his 11th birthday. He enjoyed the day with cake (of course), and lots of singing by the team and fellow hound, Mash.
Mash celebrated his 5th birthday!
Younger brother and noisy counterpart Mash, turned 5. He continues to roll in things he shouldn't and annoy his older brother by stealing the sofa.
The Innocent Hound takes a trip
In the last year we have had a number of new pet shops and retailers stocking The Innocent Hound around the world from Italy, Greece and Hong Kong, to Denmark, Singapore and more!
A new addition to the Innocent team!
As the company has grown over the last year, we needed an extra pair of hands in our production room, and we were delighted to see Lewis join the team. He makes your dog's favourite treats by hand!
We attended a number of shows across the country with our stylish new marquee. We said hello to lots of our lovely customers, and met lots of new hounds who love our treats! This is one of the favourite parts of what we do here at The Innocent Hound, because we get to meet and chat to people (and their hounds!) who enjoy the treats we make.
The Innocent Hound introduced a zero food waste policy, meaning that we could use any meat leftover from production runs to turn into Charity Chunks to donate to animal rescues and charities. We donated over 400kg of these chunks to over 40 different rescues both locally and across the country.
Social enterprise partnership
We teamed up with local social enterprise Easi Works, who support adults with learning difficulties in the community with paid, outsourced work.
Brand new flavours for your Innocent hounds
Since our last birthday we have launched not one, but FIVE brand new products for your hounds to get their paws on.
Our very first training treat! Line caught tuna with British crab, an aromatic low fat dog treat made with 70% fish and sweet potato sliced into tiny, bites ready for training on the go.
Not just for adults... The Innocent Puppy has arrived! Made from 70% British lamb with yellow split pea, these mini puppy treats are perfect for pups from 8 weeks onwards.
In the last month, we have also launched The Innocent Hound's very first complete food for dogs. It isn't kibble, and it isn't wet. It isn't cold pressed, and it's not your traditional raw... Curious? Our complete dog food has been made using ethically sourced, quality British ingredients and has been gently air-dried to maintain nutrients and flavour. We are delighted to offer two irresistible flavours; British Lamb Casserole and Salmon Fishcakes!
Not forgetting our Innocent feline friends!
Our new low fat cat treat has been finely sliced for purrrrfect palettes. Made from tuna with delicious British crab and parsley, your cats won't be able to resist these fishy bites.
We'd like to thank all of our customers, hounds and humans, for your continued support. We have had a fantastic 5th year, so here's to seeing what birthday number 6 brings!
With pet obesity being one of the most talked about topics in the pet food industry, many dog owners are looking for ways to help maintain a healthy weight for their dog.
The main contributing factors to this epidemic are put simply, too many calories going in, and not enough exercise to burn them off.
Here are some top tips on how to keep your hounds in shape.
Use scales to weigh food at mealtimes
It is easy to overestimate the amount of food your dog should be fed when you use a scoop, or even free-pour. Doing this on a daily basis quickly leads to overconsumption of calories without you even realising.
Scooping by hand is inconsistent and often is underestimated, leading to pets being fed more than necessary.
Quality over quantity
Go for quality over quantity of treats an choose them carefully. Just about every hound enjoys a healthy dog treat and you don't want to deprive them of life's simple joys, but do it in a responsible way.
If your dog is overweight, go for a low fat treat that won't add to the problem. It is recommended that treats should not count for more than 10% of your dog's daily calorie consumption.
Use dog toys and puzzles to make your dogs work for their treats instead of guzzling them down quickly. Canine enrichment is so important and will help keep your dog stimulated mentally and physically, and reduces boredom.
Get fit together
Walking, running, Canicross- whatever you prefer. Exercising with your dog is not only good for both of you, but is also a great way to bond, relax and enjoy yourselves.
If you are worried about your dog's weight, then speak to your vet who will be able to advise you further.
Low fat treats - a moment on the lips without a lifetime on the hips!
The Innocent Pet manufactures several treats with less than 2% fat. These are often favoured by dogs suffering from pancreatitis who are on strict, low fat diets. Check out our delicious low fat dog treats below.
Training treats - made with 70% tuna and British crab, these aromatic low fat dog treats are the perfect aide for training your hound.
Skin & coat support sausages - made from 70% MSC white fish, combined with soothing aloe vera and spirulina. Not only is this a delicious low fat dog treat, its ingredients help to maintain your dog's health.
Factory Outlet Fish & herb sausages - From our Core Range in our online Factory Outlet, these are another fantastic alternative for a low fat dog treat. Made with 60% whitefish with a mixture of herbs such as parsley, marjoram, thyme, basil and oregano.
Drying food is one of the oldest and simplest methods of preservation. By gently removing the moisture from the ingredients, microorganisms are unable to survive therefore preventing spoil and decay.
Unlike the processes used to make kibble, canned and cooked dog food, air-dried food is not exposed to high temperatures. This means the proteins and sensitive nutrients do not deteriorate and the result is a concentrated food that is very digestible.
As air-dried dog food is richer in terms of calories and nutrients, the feeding requirements are less than that of other food types. Due to its digestibility, more of the nutrients are absorbed resulting in smaller amounts of firm poop for you to scoop!
There are no awkward storage requirements for air-dried dog food. If it is kept in a cool, dry place then it will last for months, even when the pack has been opened (unless of course your hound manages to access it, which they are incredibly likely to attempt!)
The Innocent Hound’s air-dried complete dog food is handmade in small batches in Yorkshire. The business has developed a bespoke system which gently dries the food over a period of 3-5 days. The recipes are grain free with a high meat or fish content which has been sustainably sourced. The Innocent Hound has been making air-dried treats for 6 years and now uses its expertise to produce a luxury, healthy complete food for your hounds to enjoy.
The Innocent Hound’s Air-Dried Complete Dog Food:
A nutritious and nourishing everyday food which will support your hound’s overall wellbeing.
An easy alternative to a raw diet without the inconvenience – it requires no preparation, no awkward storage, and there is no Yuk factor!
Ideal for taking away when travelling with you hounds as a raw substitute.
And it is perfect to have in the cupboard for those days when you’ve forgotten to defrost the food.
We are always happy to answer any questions you may have about our new air-dried complete food. Please contact firstname.lastname@example.org
Hello everyone! It’s Ollie here from River Dogs doggy daycare centre in Tadcaster! The amazing people from The Innocent Pet have asked me to write up a guest blog about the benefits of doggy daycare (they must be able to tell that I’m an 'Innocent Hound').
I’ve rounded up some of my friends and put together an article about why we like being part of a cool crew like the River Dogs. Not only is it a cool name for an all-dog-rock-band, but it’s also a safe and comfortable environment that we can relax in and be cared for. Anyway, don’t just take my word for it; let’s hear from some other Innocent Pets who can’t get enough of doggy daycare!
5 Reasons Why Doggy Daycare Is Good For Your Pet
Hey, Otis here! Now one of the main benefits of doggy daycare is the people; the dogs I mean. It was a little bit daunting seeing all of those faces staring back at me when I came in on my first day, but now I can’t wait to get booked in and spend some time with my friends. It’s an excellent place for socialising and much better than being stuck at home while my parents are out at work.
This might come as a shock to you, but dogs don’t like being cooped up and left to their own devices. We get bored pretty easily and end up eating your slippers or watching copious amounts of Netflix until our eyes go square. River Dogs Daycare gives us plenty of chance to run around and play with other four-legged friends in a safe and secure place, and it’s helped some of my other pals to feel more confident around other dogs when they’re out walking on weekends too!
I'm Seb, the exercise buff. I love to get out on a good walk around the countryside; sniffing fresh, clean air and staring at my reflection in the River Wharfe have always been two of my favourite past times, so it's great that we have the advantage of being taken out for a long stroll when we visit River Dogs. As well as helping us to stay in good shape, regular exercise has a positive effect on our mental health and keeps us in good spirits.
River Dogs has a great area where we can run around inside to our heart's content, and there’s also a play yard with a wendy house that I can use to cool down after a tough work out. There’s a never-ending supply of tennis balls to chase after, and the staff enjoy playing with us and never seem to get tired (believe me, I’ve tried to wear them out!) I like going home to my parents feeling content, and I never fail to have a good nights sleep. Now if I could only stop dreaming about tennis balls…
Hi everybody, Stanley here. I'm the River Dogs law and safety pup, like the guys from Paw Patrol. I'm here to talk to you about the benefits of doggy daycare in regards to keeping your pooch fit and healthy, and trust me when I tell you that no stone is left unturned. Part of the benefit of a licensed doggy daycare centre is that the staff work closely with local vets. On a side not, you should always pick a licensed daycare centre to make sure that your beloved pets are well looked after, and it will give you prace of mind to know that you organisation has passed stringent safety checks designed to keep your furry friends safe.
River Dogs has worked with local vets to make up a checklist that the staff use to monitor us. They give a quick report to our parents when we get picked up or dropped off, and there's always help on hand if we come down with dog-flu while we're away from home. They like to know that we're being taken care of, and regular health checks mean that things can be spotted and dealt with really quickly.
We’re Betty and Nelly, and we want to talk about how much you can learn while hanging out with your friends at your local daycare centre. One of the benefits of doggy daycare is getting to spend time mixing with dogs of all shapes and sizes, and we're certainly all very different from each other here at River Dogs (apart from Betty and me; we're pretty much twins!). Some of our friends found it hard to walk with other dogs at first, while others felt shy at being around certain breeds or in big packs. We help each other to get better at the bits that we're afraid or unsure of; think of us as one big happy family!
But it’s not just behavioural traits that we pick up while we’re out of the house; some of the younger River Dogs have learnt how to fetch toys and seek for hidden treasure, and others have discovered that they like a little bit of alone time where they can collect their thoughts. We’ve all learnt to write Dog Blogs too, which is pretty good considering that none of us knew how to use a computer before we joined the team! They say that you can’t teach an old dog new tricks, but I think we’re all testament to the fact that whoever wrote this saying was barking up the wrong tree!
A Home From Home
I’m Ronda, and Ollie has given me the job of rounding up this benefits of doggy daycare list. The River Dogs daycare centre isn’t just a place where we get dropped off for the day; it’s a home from home and one that we get excited about going to. Our parents aren’t worried about us when they’re out at work, and we’re too busy having fun to be thinking about the boring meetings that they might be in. We get picked up and dropped off, so they don’t have to worry about rushing through traffic if they have an early start, and from door to door we’re surrounded by smiling faces.
We're allowed to our own thing and are never molly-coddled, but there's always an endless supply of cuddles on hand if we're feeling a little bit down in the doldrums. When we return home, we're usually shattered and enjoy having a good nap, but not well before we tell our parents all about the incredible day that we've had!
There you have it folks; the benefits of doggy daycare explained by genuine doggy daycare experts. The next time you wonder if your dog would like to visit a daycare centre, you'll know what they will have in store when they walk through the front door. It's not a noisy kennel, and it's certainly not a boring place to be. River Dogs' licensed and devoted canine care puts dogs at the very heart of its business, and as you can see, my friends and I can't get enough of it!
Thank you for reading our blog, and thank you to The Innocent Pet for letting us chat to you all. Visit River Dogs to find out more about our policies, services and business values, and to book your four-legged friends in for an assessment!
Last month, we had the delight of giving our friend, and fellow Yorkshire business, Moo Moo and Bear a tour of the factory at Innocent HQ.
Working from her studio in Leeds, Nadia handcrafts each of the exquisite collars, leads, and accessories in a multitude of magnificent designs. She is under the watchful eye of her two co-founders and inspiration, Lolah Moo Moo and Minny Bear- the miniature Schnauzers!
Now sausages may not be everyone's cup of tea first thing on a Monday morning, but Moo Moo's founder Nadia had a fantastic time seeing first hand just how our delicious meaty treats are made. You can read more about her experience at the factory here.
(Nadia loved the glamorous health and safety look)
During the tour, we explained just how much love goes into making each sausage! All of our treats are handmade, and can take up to 10 days before your hound's favourite slices of heaven are ready to taste.
Now it wouldn't be a factory tour without being able to try the products, however on this occasion Nadia passed (Bongo and Mash were confused too), BUT her lovely hounds were waiting in the wings at home to test the latest batch of sausagey goodness.
Our new, resealable pouches means that your pigges can enjoy the fresh tastes of sage, parsley, rosemary and thyme for longer. These pouches contain up to 20 servings, so that's a whole lot of tasty treat time.
The Innocent Guinea Herb garden nibbles are packed with Vitamin C, vital for maintaining your guinea pig's health.
Humphrey of course has his own wheeks to say, which you can read about in further detail here!
When you think of antlers, what comes to mind? Is it Rudolph and his gang? Maybe it's a unique lamp fixture, or curtain tie backs found in a large country home.
For us here at The Innocent Pet, we think of dog chews.
We use 100% naturally shed British antlers, sourced from the Scottish Highlands. Deer will shed (or cast) their antlers from December through to late March, but why?
Antlers go through a yearly life cycle. From Spring, the male deer will graze and forage the new plants, which helps their antlers to grow quickly over a two to four month period. As female deer begin to come into season over the Summer months, the high levels of testosterone in the males slows antler growth, and the veins and arteries in the antlers constrict and cut off blood and nutrient supply. The velvet coating that is found on antlers up to this time will fall off, revealing the mature antler's bone-type structure for mating in Autumn.
As mating season occurs, many bucks (males) will fight for dominance of land and does (females), during which time some antlers can break. The Winter season is when the antlers will naturally shed over a two to three week period. This happens due to the drop in testosterone following mating, and the tissue at the base of the antler weakens naturally and eventually falls off, causing no harm or discomfort to the deer. The cycle begins once more in the Spring, to prepare for the new mating season.
Why are antlers good for dogs?
There are many nutrients and a blood supply to help the antler grow during its cycle, which dry up inside the antler once it has naturally shed. Antlers are a great source of calcium, magnesium, fibre and iron for your dogs.
The structure of an antler is a hardened honeycomb bone-like tissue, meaning antler dog chews are long lasting, and low in fat. They are also odourless, and unlike many other dog treats, do not become slimy or out of date, meaning your dog can keep coming back to this tasty treat.
My dogs don't really like antlers, is there anything I can do?
As with any treat, all dogs have their own preferences. However there are ways you can make an antler chew seem more appealing. Smell: Try boiling your dog's chew in hot water for up to 5 minutes. This rejuvenates the blood and nutrients inside the antler which will make it more fun to sniff and taste!
Taste: You can smear a little of your dog's favourite flavours like peanut butter into the honeycomb structure to add an extra treat.
Shape: Antlers aren't just a treat! Many dogs like to play, fetch and carry their antlers just as they do with any other dog toys. Why not pick a more unusual shaped antler for your dog to play with.
As we mentioned, all of our antlers are sourced from the Scottish Highlands. We cut all of our antlers to size right here in our Yorkshire factory, giving you plenty of choice when it comes to picking the perfect antler chew for your dog.
We have four sizes of antler available, ranging from small, to extra large. We recommend choosing the appropriate size, depending on the size of your dog. However do take into consideration your dog's chewing habits, as you may want to size up your treat! You can shop antlers here.
We want to provide your dogs with the best quality antlers, so we take into consideration your thoughts for the paw-fect chew. We cut the tips from the ends of the antlers, which are then handcrafted right here in Yorkshire to create our luxury antler whistles.
The clear sound from an antler whistle can be heard through all weather conditions, and makes an excellent recall device for dog training.
Do you use antlers in any interesting, unique ways? Let us know!
Yorkshire is bursting with independent businesses producing the finest quality products and services for your pets. Whether you’re looking for the paw-fect Christmas gift or if you’re wanting to make wonderful memories with your pets, then search no more.
We have selected the smartest attire, the tastiest treats and the most amazingly dog-friendly establishments that you could possibly think of. Not to mention an award-winning photographer who can capture those special moments with your furry friends to treasure forever.
We think that after exploring these Yorkshire based, small businesses, you’ll agree that not only does Yorkshire proudly hold the title of God’s Own Country, but also Dog’s Own Country!
Shop local, support small businesses and spoil you and your pets with the best.
All of the accessories a hound could ever dream of. Inspired by her two mini Schnauzers, Nadia runs her Yorkshire based studio under the watchful eye of chief designers and taste testers, Lolah Moo Moo and Minny Bear. With everything from collars and leads, to stylish bandanas and corsages, the only decision will be- which colour to pick first!
By shopping with Moo Moo and Bear, not only are you supporting a small business, you are also helping to support their chosen charity, Schnauzerfest.
The Innocent Hound is a luxury pet treat manufacturer based in Wetherby and uses responsibly sourced British meat in their tasty sausages. Each meaty treat is handmade under the supervision of hounds Bongo, and Mash, and is gently air-dried to retain nutrients and flavour.
This Christmas, spoil your hounds with an exclusive gift box packed with their favourite flavours of venison, duck, and salmon. Your hounds can also join in the festivities with their very own Christmas cake! These gift boxes arrive beautifully gift wrapped, ready to be opened on the big day.
Offer your hound the ultimate grooming treatments, at Shampooches of Harrogate. This award-winning salon will look after your best friend, from nose to tail! With treatments like blueberry foaming facials and green tea conditioning massages, you will be wishing you could book in with Verity and her team.
During the festive season, Shampooches are offering a professional quality Christmas photo along with a new festive collar to show off to their fur friends.
For anyone whose perfect date is with their dog. Situated in the market town of Otley, this husband and wife team set out to create a truly dog friendly coffee house, inspired by their own furry friends, Dachshunds Salami and Bagel.
You can both enjoy a well-earned post-walkies treat, as there are a range of delicious dishes to suit both yours and your hound’s tastes. From freshly baked cakes, vegetarian and vegan options, to meaty treats and puppucinos for the furry guests!
Offer the gift of forever this Christmas, with a gift voucher from The Phodographer. Whether you own a vivacious Viszla, or a pair of perfect Poodles, capture the charm and personality of your best friends with a photoshoot in the great Yorkshire outdoors. You can trust to get the paw-fect shots with Annemarie, as she currently the Kennel Club Dog Photographer of the Year.
Explore the Yorkshire Dales in style with a stay at Beck Hall Hotel, Malham. This picturesque hotel provides an enchanting escape from everyday life, and prides itself on being truly dog friendly, with the opportunity to relax together with your hounds in front of a roaring fire in the snug or the option to share a sausage over breakfast.
The hotel dog, Wookie, knows that a hound needs his accessories, so if something has been left behind, he will happily share his stash of supplies.