The Ambitious Author | Marketing "Lessons Learned" from a..
I’m technically a hybrid author, with one traditionally published book releasing June 26, 2015 (The Rancher Takes a Cook from Prism Book Group). I’ll be posting weekly on this blog (at least initially, maybe more often as we progress), sharing marketing ideas I’ve tried, the success (or failure) in the attempt, and lessons learned.
Your Launch Team can be a fantastic way to help jumpstart your new book with quality reviews and strong word-of-mouth exposure. In fact, it’s one of my three favorite tools in a book release! I’ve shared my experiences with my team during a recent book launch in this post. (My team rocks, by the way!)
But keeping your Launch Team strong as you continue to release new books can take a bit of care and nurture. To help, here are some practical steps you can take to keep your team motivated!
Thank each team member individually. Knowing you appreciate each of their efforts makes them want to do more.
Make sure your team is made up of readers (not necessarily authors). Readers tend to be more eager to read your books than author friends.
Send your ARCs early! At least two months before release is ideal. This gives each person time to work the book into their schedule.
Don’t forget each team member’s birthday! Make them feel special. This is an easy way to strengthen the friendship with each person.
Offer the option of a signed paperback if that’s their preferred method of reading. It’s easy to send ebook ARCs these days, but offering to meet your readers where they will most enjoy your book is always appreciated! If your team is large, you can consider capping at 10 or 20 paperbacks—first come, first served.
Remember your team at holidays. Whether it’s an e-card in their inbox or a branded Christmas ornament in the mail—or your own creative idea!
Provide links where you want team members to post reviews. Make it easy for them to post everywhere you ask!
Make it easy for your team to share your book on social media. Create memes for them to share, and maybe even prewritten posts they can copy and paste.
Consider startinga Facebook group for your launch team so they can interact with each other. Enthusiasm is contagious! But don’t let this detract from one-on-one interaction between you and each team member.
Share insider info about your books. Let them know what you’re working on, and offer chances for them to provide input (cover options, character names, etc.). When people feel invested, they’ll want to share their excitement with others.
There you go! I think you’ll find any effort you put into your Launch Team is well worth it – both during a book launch and in developing reader friends you’ll treasure for years!
What about you? What tips have you found to keep your Launch Team motivated?
As new resources come on the scene every day, let’s take a peek at three great ways to get your book in front of people happy to post an honest review on Amazon. (By the way, I don’t receive affiliate compensation from any of these resources. I’ve just found them helpful, and I want to make sure you know about them!)
CelebrateLit.com – Sandra and Denise do a fantastic job with their blog tours, and they’ve now added a Review Blast Promo to their offerings. I used this for one of my older books that needed a bit of review love, and I was pleased to see that most reviews were posted on Amazon, Goodreads, and the reviewers personal book blog. One of the things I really appreciated was the recap spreadsheet they sent me at the end of the promo that contained a list of all the reviewers, where reviews were posted, and what the reviewer said. Very helpful to see it all in one place! (If you’re interested in this promo, Sandra said to mention my name and she’ll give you a $50 discount).
AuthorsXP.com – I’ve mentioned this website many times for their email list growing giveaways, but they other great resources, too! Namely, the Elite Reader Squad, a group of avid readers who volunteer to read books in exchange for posting reviews. When you submit your book, it is offered to the group, and any reviewer interested can request a free copy for the purposes of review. They also have options for audiobook reviews or British-specific reviews.
Bookbuzz.net has several packages that include a listing on NetGalley, including their 30 Day Blitz. NetGalley is a massive platform where publishers can post ARCs for reader/reviewers. This website is used mostly by traditional publishers because of the high cost to join the site as a publisher (which is required to post a book for reviewers). Recently, NetGalley has offered lower pricing for indie authors, but BookBuzz promos offer an even more cost effective way to utilize NetGalley. Most of the BookBuzz promos offer other benefits, as well.
There you go! Hopefully these resources are helpful, whether you’re working to grow review count on a new release or you need to boost a backlist book.
Reviews are one of the key pieces in helping new readers find your books!