What comes to mind when you think of hackers? A talented tech-savvy individual lurking on the net all day looking for potential victims or sites to enter? You could not be more wrong.
Hackers do not analyze every website that they are trying to compromise, but simply execute automated scripts, which can target vulnerable sites.
When it comes to the issue of cybersecurity in the modern world, the human factor is often perceived as the biggest threat or the weakest link that contributes to the security compromise of any technology system. This is equally true for the security of WordPress powered websites.
According to industry analysts, the human user is considered the weakest link in WordPress security chain, due to factors, including:
The shift of the online marketplace from product-centric to a more user-centric industry
Increase in the device dependency by the users
Booming stage for cloud computing platforms that is leading to an exponential amount of data in the online world and causing security vulnerabilities
Irrespective of the technology and sophistication of a WordPress site, its overall security can be easily compromised if it does not consider the human vulnerabilities when designing its security practices.
So, what are these end users doing, or not doing, that makes them the weakest link in the security of WordPress sites?
Irregularities in WordPress Plugins/ Themes Updating
70% of the WordPress installations or more were found to be running outdated versions of the WordPress version on their websites according to industry estimates. This, along with the presence of outdated and deactivated WordPress plugins and themes, are among the primary means of gaining unauthorized access for hackers to your WordPress site.
Most end users and even business enterprises do not pay attention to their website security, brushing it aside as they feel they have more important things to tend to. They do not consider it to be an integral aspect affecting their day to day business operations.
The other issue lies in our inability to attempt a task that seems complicated – if we don’t know it, then it must be difficult. Sure, there are some complications arising from updating the WordPress plugins:
Installation of WordPress plugins and themes from non-trusted sources can open doors for malware and hackers and can break your site.
If the update notification for specific WordPress plugins or themes are disabled by the system administrator, the end user is not notified of the availability of the released updates.
The purchase and use of pirated WordPress plugins and themes on your website can pose serious security threats from hackers. WordPress users download free and pirated versions of premium WordPress plugins and themes, which are easily available on file sharing websites. These pirated copies pose multiple security risks, due to the following reasons:
They can contain harmful or malicious code, such as malware or ransomware.
They are not the updated to the latest version, hence can contain security flaws, which can be used by hackers to gain illegitimate access to your website.
The latest updates to the plugin or theme are not available for pirated versions.
Being illegal, no professional customer support is available from the team of WordPress Developers, who developed the original plugin or theme.
What can you do? This one is simple, believe it or not. Don’t buy pirated WordPress plugins/themes.
WordPress Slider Revolution plugin in 2014 was among the first to shed light on the security issues associated with users not renewing their WordPress license. WordPress users without the required license key are unable to update their premium plugins, which leads to security risks. Premium WordPress plugins and themes are also expensive to renew; hence most WordPress users continue to work with expired license plugins.
A common weak point among WordPress website users is their ignorance about the need to renew the license for their website. While WordPress websites continue to work smoothly even after license expiry, they will be incompatible with the latest WordPress software and browser versions. Along with critical bug fixes, the latest enhancements and new features for the WordPress website (along with the bundled plugins and themes) are no longer available.
What can you do? Understand and educate yourself on the security issues that crop up as a result of non-license renewal. Sure, it may be expensive to renew or buy a new license, but is it worth it to stay without?
Sharing Multiple Websites on a Single Hosting Account
Many hosts allow you to run multiple instances of WordPress within one shared hosting account. Most WordPress users prefer to do this to save money, as they can pay for a single host and then host multiple sites within that account.
However, WordPress users must also consider the security risks associated with the convenience of hosting and sharing multiple websites on a single WordPress hosting account. By hacking or gaining control of any one of the multiple sites, hackers automatically gain unauthorized access to the other websites, thus allowing them to make additional damage. This not only makes the process of cleaning or restoring the websites (following the attack) more difficult and time-consuming, but also makes troubleshooting the security flaw difficult.
What can you do? To avoid a major security crisis, users must follow these smart suggestions when configuring multiple WordPress sites on a single hosting account.
Lack of SSL Encryption on WordPress Websites
Implementation of SSL (Secure Socket Layer) encryption on your WordPress website is effective in securing the WordPress Admin panel. By ensuring safe and secure data transfer between the browser and the web server, SSL ensures that hackers find it difficult to breach and connection and gain illegal access. SSL encryption certificate also improves your website ranking with Google search engine, thus ensuring higher web traffic to your website.
While getting SSL certificate for your WordPress website is easy, implementing SSL encryption can be complex and expensive, hence most WordPress users refrain from it.
What can you do? Free and open source SSL certificates such as Let’s Encrypt are both economical and easy to install on your WordPress sites.
Mismanagement of Unused WordPress Plugins
According to various industry reports, vulnerable WordPress plugins are the leading and most common method used by hackers to gain unauthorized access to WordPress sites. Hence, managing the security aspects of your WordPress plugins must be the top priority for WordPress users.
In addition to downloading WordPress plugins from safe and reputable sites, a regular check of the number of plugin codes running on your website can help determine its vulnerability aspect. Many WordPress users install multiple WordPress plugins at the start of a project, which are then either not used or updated.
What can you do? Abandoned WordPress plugins pose a higher security threat than active and updated plugins, hence it is recommended to remove them from your plugins folder. To declutter is the key!
Improper Management of User Credentials and Password
Many WordPress users fail to implement the basic security practices related to user credentials and password management, thus resulting in a higher security risk. This includes the use of the default credentials provided by your system administrator and not replacing them with a unique username and password.
While registering on multiple accounts, there is a tendency to use the same credentials because it is convenient and easy to remember. However, this poses a security concern as hackers, who can break into one user account, will find it easy to damage other accounts too.
What can you do? Make use of Password Managers (such as 1Password), which can securely store multiple passwords, while users only need to remember one password to gain access.
Improper Management of User Permissions
Improper management of user permissions is another serious security threat involving end users. Configuring user administration, including those that need user admin rights for gaining wider access to your website must be managed in an efficient mode.
The use of public places such as cafes and restaurants to log in to your private website means that critical data could be transmitted over unsecured networks.
What can you do? Depending on user roles, appropriate permissions and privileges must be allocated to users. Those with admin privileges must never share their credentials with other users, but instead, create a separate account for them. While accessing the net from public places, ensure that the VPN in use is equipped with strong security measures to avoid stealing of important information.
In this connected world, no website, irrespective of its branding and importance, is safe from a potential cyber-attack by a hacker. It is critical for WordPress users to follow the best security practices recommended for WordPress sites, in order to offer resistance and safeguard it from a potential hack.
Being an important cog in the running and maintenance of WordPress-powered websites, the human end user must be properly trained and educated on the security aspects, in order to minimize their errors. While no website can be made 100% hacker safe, security risks can be minimized by following proper guidelines, while still maintaining the ease of website usability.
WordPress has gained significant popularity over the years, as it offers the largest collection of themes and plugins. WordPress has made it convenient for websites and blogs to be created with the available themes in the market. However, it is not as simple as it sounds; developers often find themselves in situations where the hard decision of choosing between a Free and a Premium Theme has to be made.
The most apparent choice for any user is to go for a free theme, only because it does not cost anything. The big question is why some users agree to pay for a Premium theme when they have the option to get themes for free?If you too are confused by this question, then this article is for you. Through this article we will highlight the differences between free and premium themes, to help you in making a choice. Refer to WPArena article 10 Things To Look For When Selecting a WordPress Theme.
We initiate the discussion by providing a comparison between the advantages and disadvantages of both free and premium themes. For more information refer to best WordPress Premium Themes to select the most suitable theme for your site.
Cost-effective: First of all, a free theme is free of cost. Therefore, no initial investment is required by the developers to start a website.
Quality: Majority of the users are under the impression that free themes offer a concession in the quality. However, free themes have been found to provide the same quality to users as a premium theme.
Support: Another misconception that users have about free themes is that there is no support or assistance available for themes that are free. There might be limitations, but help is available.
Review: Free themes are built with the same level of commitment by the designers and developers. The themes are tested and corrected for errors despite being free.
Experience: In my opinion, the most significant benefit that a free theme offers to an individual is that it can be used and experimented with beforehand. Users can use different themes and discard them without any cost, to select the most suitable theme for their website.
Features: Free themes offer a limited number of features, and there are lesser choices of customization. For example, there might not be the availability of a large number of designs, and you may end up creating a website that is not unique.
Limited support: As mentioned in the previous section that free themes do provide support to users, but this consumer support is often limited to a few questions, and the process is often time taking.
Updates: Unfortunately, the majority of the free themes are not updated for free.
Reliability: Since free themes are not correctly coded, the chances of your website crashing are technically high and repairing the site may cost a lot of money.
Quality: Premium themes are guaranteed to provide a high-quality experience to the users. Therefore, the developers ensure that these themes are tested and will function efficiently.
Features: Premium themes are loaded with a range of features and functionalities to provide users with never-ending options for creating sites. (Some plugins are also included in the theme packages).
Support: The support centers for premium themes are available for the users to ensure all the queries which are received. Therefore, premium theme users are more satisfied.
Information: From my experience, I can say that there is a vast availability of guidance reviews for premium themes as compared to free themes. There are more reviews, comments, tutorials by users of premium themes to provide beginners an overview of the product.
Security: As mentioned before, premium themes are better coded, so the websites are protected from threats and hackers.
Updates: Premium themes run on constant updates, and the majority of the price plans offer lifetime updates at relatively lower costs.
SEO & Multi-linguistic: Premium themes are SEO optimized and allow the site to be translated into a range of languages.
Costly: Premium themes require investment. Sometime, the themes may be overly priced.
Hype: Some premium themes may sometimes offer the same features and specifications. On the other hand, premium themes may provide too many features that might of no use to the users. Learn some of the best tips to choose a premium theme.
A fundamental question that is often asked from the developers is what they gain from creating and distributing themes that are free? The answer can be summed up by the quote “Nothing in life and nothing that we do is risk-free.”
The real deal is that a free theme is a product of carrying out tests by the developers as well. Developers test their themes without any cost externalities and allow them to be used for free to learn more about their product. So what seems to be a free product for you, is, in fact, someone else’s experiment.
Take it as a typical source of marketing where product makers distribute free samples to find out the market response, before launching their final product. In this way, developers understand the requirements of the users.
According to the facts provided above, I would recommend the newbies to use premium themes initially. This will ensure that you receive professional help and premium themes can save your time and effort. Premium themes may require the initial investment, but once the theme starts functioning, your return on the investment will begin increasing.
Jazib Zaman is amongst the most popular names in the IT and software industry. He is the founder of world famous project WPArena. WPArena has been listed by all the major newspapers and media giants.
The entire Internet is selling something or the other; be it a product or a service. Also, online selling is an art, and with such competition facing the world wide web, high converting selling offers are the deal-breakers.
So, what determines the success of your online digital campaign?
The right marketing strategy, a robust website that loads instantly, internal and external planning, identification of the end-users’ pain points, and deliverance of what customers want is the most appropriate shot at successful online selling. However, the currently component of digital marketing remains The Landing pages.
Landing pages are specially crafted, objective-oriented web pages that serve as a point of entry to your website when visitors stumble upon them while looking for information on the search engine. Curated for promoting a product, an offer, an advertising campaign, or things of similar nature – a powerful Call-to-Action is the point of conversion in these landing pages.
Companies and major brands are running hefty online campaigns to lure their customers into buying their subscriptions, enroll for an online course, sell content after they create a blog, i.e., influencer marketing, sell products and services through some efforts in their digital marketing pursuit. Designing a great Landing page is one of them.
But, how do you design a great Landing page?
If you are struggling with similar questions, here is an ‘Everything Checklist’ for you to design a highly converting landing page – the World’s best landing page.
An amazing layout
You can never tempt an individual into reading or going through whatever; you are selling if that doesn’t look impressive enough. When talking about Landing pages, the fact is universal. Its components are:
An audience can be manipulated with sentimental stimulation, and that’s a dirty trade secret. Having a simple yet powerful story behind your landing page can garner a lot of attention and convert leads into loyal customers. Associating the audience’s pain point and weaving it into your template can be a great sale booster.
The greatest headline
Coming up with a killer headline will garner attention and demand understanding from the reader. However, if you are new to blogging, you must understand that a click-bait isn’t encouraged. This headline has to be crisp, short and yet should be capable of delivering the summary of your product.
An even better subheading
When you are drafting a subheading, be clever and try to deliver the keywords for your offering. This attention-grabbing subheading should also show up in the search engine result page to keep the relevance aligned. A subheading is declarative & persuasive in nature and can convey more than just your goal. It can make your landing page visitors move ahead on the page.
A great featured image/video/animation
All form of visual stimulation holds your viewers. And as they say, pictures convey more than words could ever. So, make sure you employ the best and an original header photo, video, or animation for your landing page. This large and high-quality visual element must be relevant to the business idea behind your template and showcase how your offering works. FYI, using videos on landing pages can increase conversions by 86%.
Emphasis on ‘Whatever you are selling is unique to its core’
You cannot ignore the fact that you are not the only marketer of whatever service/product you are offering. So, how do you create that extra edge and stay ahead of the competition created by the landing pages of your competing businesses?
Driven by bullet points
Your landing page owes an interesting explanation to the people who will be going through it. Talk about how your offering can be a life-changing decision for whatever issue it pertains to, in the life of the visitor. But, do not throw information around. Be crisp and use a bulleted list to talk about it.
A listicle of the benefits
A fairly easy one to understand; when you talk about benefits, people listen closely. Present a listicle of the benefits provided by your offering. This list can also discuss the functionality of your offer, in the favor of the user, so that you can let out most of the information in manner users find interesting to read through.
Build trust and then testify it
Building trust is a crucial part of the selling process. When you give out signals about your business in the form of trust factors, people tend to sign up for your offers. You can mention:
Testimonials –Customers talk about how successful your offers have been in effectively transforming a particular aspect of their personal/professional life.
Reviews–Reviews are not always on the positive side but they seem authentic to the generic public. So, incorporating a few of them on the landing page can be a good idea for conversion.
Badges – Online badges are given by internet ruling authorities. In your case, they can be the ones provided by your industry influencers. When your landing page has a badge or two, visitors feel safer while signing up for your offer. Hence, the rate of conversion can be high.
Focus on the User-experience
A landing page is a mainstream offering which craves for leads. In order to ensure that most of these leads convert, the template and the design of your landing page must be focused at enhancing the user-experience throughout.
The landing page must be mobile-friendly and responsive so that it can be accessed by leads on all probable platforms.It will also largely depend on the website builder in place. So, before you make a choice, always review website builders.
They should be distraction-free and not work to take away the visitor’s attention to something else apart from the objective.
Must be easy to understand and comprehend. It should be readable and jargon-free.
Most importantly, the format of the landing page must be such that the users don’t find it overwhelming to connect with the objective of your landing page. The flow of information should be apt.
Slip in a great Call-to-Action
The characteristic of a great Call-to-Action button is its seamlessness and the ability to merge with the other content without appearing to be ‘forced’. To materialize your offer, the CTA should be cleverly placed and must grab the user’s attention. An obvious CTA can do the talking for you. However, figuring out the rights space for placing it will require some brainstorming and A/B testing in different phases.
Point of Contact
If you are planning to design a landing page and send it out for conversions, you will have to prove your being as well. Nobody will invest in a business that they think does not exists. Hence, providing proof of existence in the form of a legit email address, business location, and a point of contact (phone number & a contact form)is a must.
A Thank-you page
This pointer on the checklist can only be ticked off when your leads convert. Yet, it is important to incorporate a ‘Thank you’ page when visitors finally click on that CTA button and follow your instructions. After all, staying humble is the key to encouraging loyal customers.
In a nutshell
When put up in a right manner, Landing pages can be your greatest assets for conversions. They have been touted to perform even at the most basic level. With advanced expertise at creating landing pages, sky will never be the limit for your online conversion campaigns.
With our ‘Know-it-all’ checklist, we hope that you will be able to convert a large number of leads for your many different offers. If you have other amazing tips for creating an awesome landing page, do share them with us in the comments below.
Catherrine Garcia is a passionate blogger and a freelance Web Developer currently working for WPCodingDev. She along with her group of freelance developers are experts of creating Websites on WordPress.
Having a WordPress translated website can help you if you want to expand your business to new customers. English is the most speaking language on the Internet, but don’t forget others languages such as Spanish, German, French or Chinese!
There are different ways to address audiences and customers speaking different languages:
Separated independent websites
Multisite with separated sites more or less connected to each other
Multilingual webpage using a dedicated WordPress plugin
The most convenient and less expensive (from a financial and time perspective) is the multilingual approach.
In this tutorial, you will find all the different steps you need to translate and display your Tesla theme into different languages using Weglot Translate WordPress plugin.
Once you installed and activated Weglot, you only need to fill the two following info: (i) API key to connect your website with Weglot (to get your API key, create your Weglot account here) and (ii) the translated languages you would like to add.
How it looks like on your Tesla theme
Once you clicked on save, go to your Tesla theme website. A language switcher button appears, which means you can already change languages.
Please find below two examples with the Montblanc theme:
Here is your Montblanc theme in English, with the button on the bottom-right of your theme
Here is the French version of the same theme
Manage and display your translations
This first layer of translations is machine based, but as you may think, automatic translations aren’t perfect. Let’s see how you can manage your translations.
Everything happens on the Weglot account you created. All your account info are summarized on the homepage (number of translated words, languages added, etc.)
You can manage/edit the provided translations with two tools:
The translation list: The list displays the content in your original language on the left and the related translations on the right side. To edit a translation, click on it and change it. It will be automatically saved and displayed on your website.
The visual editor: It lets you edit your translations while being on your web pages. It means you can have the context of the page and view the translations within the web page.
Key points you need to verify when going multilingual
There are three main key points you need to carefully take into consideration:
Compatibility: Weglot is compatible with any WordPress Themes and Plugins. You (and the Themes and Plugins developers) don’t need to do anything. Weglot plugin is also compatible with WooCommerce.
SEO optimized: The plugin is also SEO optimized, which means it will help you to have all your translated pages seen and indexed by Google or any other search engine. Each of your translated pages will have dedicated URLs automatically created (mywebsite.com/de and mywebsite.com/fr for the German and French versions for example), and hreflang tags will also be automatically added.
Visitor experience: The optimization of your visitor’s experience is one of the main priority of any website. In your original language, you spent time optimizing your funnels, so it should be the same for your translated versions. Be sure to have a languages switch button easily findable or your visitor will quickly leave your website, and make sure not to downgrade your WordPress website loading time (some plugins may affect this)
Why Weglot Translate can be a great pick for you
Weglot, in addition to being SEO optimized and compatible with any Tesla them, offers a compelling and user-friendly multilingual solution to translate and display your website in different languages.
When it comes to creating a well-crafted and cleverly designed website, there are a lot of factors to consider — and it’s a lengthy process for sure.
You have to create impeccable landing pages, whip up imaginative copy and integrate stunning visuals throughout your website design. You have to make sure you’re providing your users with all the information that they need, in as visually-pleasing in a way as possible. And web design has a major impact on consumer spending.
But one page that’s often overlooked is the “About Us” page.
You can’t forget to put the time and effort into these “About Us” pages. These landing pages are often the most visited pages on a website. In fact, 52 percent of users want to see these “About Us” pages once hitting on a company’s website.
But often, companies brush off the importance of these pages and the information they provide users. This leads them to make major mistakes that affect the user experience and turn people away.
If you’re making any of these 10 “About Us” page mistakes, it’s time to give your landing page a refresh.
You don’t have an “About Us” page
First things first. Do you have an “About Us” page? An “About” page is one of the most visited pages on a website, and people often look here to learn more about a company, its products, and its services. They go here to learn about an organization, its values, its history and how reliable it is.
Don’t leave consumers in the dark. If you do, consumers will be less likely to go through with purchases or interact with the brand itself. Instead, invest in a stunning design that speaks to your demographic and represents the company well through stunning images, creative typography and messaging that’s on-brand, like Refinery29 does.
Your “About Us” page is hard to find
Another mistake many brands make is making the “About” page difficult to find. Either it’s buried in a drop-down list, hidden within a poorly described headline or lacking the real information users are looking for when seeking out the page itself.
You never want to make it more difficult for the consumer than it has to be — that’s one of the first rules of marketing and design alike. And 44 percent of consumers will leave a website if they can’t find this vital company and contact information.
Brands can’t afford consumers leaving their site without completing the desired actions — so make sure the journey is an easy and simple one.
It’s all video and no text
Video is a great medium for giving users information in a fun and creative way. But an “About” page is not the place to use a video to try and tell your audience everything about yourself.
They aren’t going to waste time watching a video, especially because for a video to provide all the information necessary, it would be far too lengthy. They want quick facts. And while video is a useful medium to present information, there is just too much that needs to be said in this section for a video to cover.
Or it’s all text and no visuals
Just like users don’t want to see an “About” page that’s all visuals and no text, they don’t want to see a page that’s just text and no visuals.
Show off your company style! Include a company photo, or photos. Have some fun with it. Show your company history and culture through fun visuals that will get users engaged and give them an understanding of your company as a while.
If you don’t, they’ll think you’re boring. They’ll think you lack imagination, compassion and humanity. And they certainly won’t waste any more time trying to find out if you’re the brand for them. Instead, go for a perfect balance of information and a star piece of content, like Salemtown Board Co.’s brand video above, which is featured on their “About Us” page.
Your “About Us” page is too self-absorbed
A lot goes in to a company’s “About” page. But it’s not a place to just talk about what makes you great. You have to touch on a variety of topics that give a well-rounded and accurate depiction of your brand.
You have to talk about your history. You have to talk about your accomplishments. But you should also do it through testimonials, reviews and other consumer feedback. You should talk about what makes you unique and what helps you stand out against the competition. But you should also be talking about your goals and objectives while you’re at it.
The “About” page isn’t the place for boasting. It’s the place to provide valuable information to consumers.
It’s too long
Of course, there is a lot of information you need to provide in an “About” section, but don’t go overboard. An “About” page that has too many words is just as off putting as a page that doesn’t have any.
Consumers care, but not enough to read through a novel’s-worth of text about your company history and objectives.
Your “About Us” page doesn’t include an opt-in lists or forms
Considering the “About” page is one of the most-visited pages on your site, you should be taking advantage of it. You should providing ways for consumers to opt in to newsletters, and social media accounts. Seventy-one percent of social media users say that if they have a positive social media experience with a brand, they are likely to recommend that brand to a friend.
You want as much exposure as possible. You want as many people as possible interacting with your content at all times. By providing these one-click options, it’s a no brainer! Something as simple as a subtle newsletter popup, like Airbnb utilizes, can help move the needle.
You’re not linking to landing pages
Interlinking in articles is important, as you probably already know. But did you know that you can have extreme success by including links into your landing pages as well?
People will likely go to your “About” page before anything else. Don’t make them have to search for your products, services or testimonials – just give them direct access! This makes their entire user experience easier and more pleasant, which will keep them clicking throughout your site and improve your overall conversions.
There’s no personality
Every brand has a voice, but it’s important to hone in on it in your “About” page. This is where you can let your true personality shine! Throw in some jokes, some silly puns and some clever asides.
People want to know that they are interacting with a human brand. Your voice can still be professional while having a bit of flare.
The creative agency Band executes this well. Their homepage doubles as their “About Us” page, with subtle animations, creative illustrations and a friendly, casual tone capturing potential clients.
The design of your “About Us” page is lacking
Of course, design is vital to the experience overall. Thirty-eight percent of people will stop interacting with a site if it is unappealing.
This means that your “About” page has too look the part just as well as it sounds and reads the part. Don’t skimp on the effects — like interactive animations, clever copy, inspiring images and engaging video.
And make sure it’s organized!
The 10 “About” Page Mistakes Most Brands Are Making
Are you making any of these mistakes? Because the time to act is now! Check out your company “About” page and give it a skim. If it:
Is difficult to find.
Only includes video.
Only include text.
Is too “About You.”
Is too wordy.
Doesn’t include opt-in forms.
Doesn’t include interlinks.
Has lacking design.
Then it’s time for a refresh! Optimizing this page and its content is vital for an “About” page that wows and helps drive results. Make the edits today! It’s never too late.
Stephanie is a New York City-based writer and editor. When she’s not working as the Chief Editor of DesignRush, you can find her drinking copious amounts of coffee, baking in her peanut-sized apartment, or traveling with friends and her tiny dog, Melody.
As an E-Commerce business entity, it takes innumerable efforts in the right direction to get the sales soaring. Out of those efforts, E-mail marketing has emerged as a highly successful tool for achieving the ultimate feat for any online store.
Why E-mail Marketing?
You get to tap into your buyers’ customer journey.
It is an opportunity to upsell and cross-sell.
You can quickly assess the activity status of a customer on your online website.
You get to encourage customer loyalty.
If yours is an E-Commerce website, you have probably done the calculations as to how you will get things going in the new year. However, a little help is always appreciated.
In this blog post, we will be letting out some tactics to help you nail your Email Marketing game so that you can skyrocket the sales figure and make the most out of your online store.
Personalize all E-mails
Since we are talking about E-mail marketing, it is all about acing the game of interaction happening over E-mails. What has been known is the fact that people cringe at the sight of an email that has massy content, i.e., the ones which have been sent generically, in bulk.
The art of interacting with your potential online shoppers is to send them Emails which are personally charged or at least appear to be so. A Salutation addressing the customer by their first name is the best move ever.
There are several other ways to make an E-mail more personalized such as:
Offering deals on customers’ birthdays/anniversaries.
Sending out birthday/anniversary greetings.
‘Only for you’ deals
Suggestive Shopping guide
When a prospective buyer lands on your website, they surf through the catalog to look for some specific products of their choice. If they confirm a purchase, that’s great. However, if they abandon the site without moving anything to the shopping cart, you can send them suggestive E-mails about similar products that they would like to look at.
This will ensure that users scan through a more extensive section of your product/service catalog; hence increasing the chances of a sale taking place.
A lot of times, potential buyers leave their shopping spree in the middle and might forget to return. In such a case, it is a great idea to use such a strategy so that they are reminded of their buying journey through a quick email.
When buyers are looking to buy a product online, they are looking for the best deal regarding their pocket. E-Commerce vendors should ensure that these customers get what they expect.
For example, if your site visitor is looking to buy a high-end Television from your website and is taking a lot of time to confirm a purchase, you can send them an E-mail which talks about other products in the same category which might impart better value for money.
Since your website lists several Television brands, you can stay assured that the buyer will purchase through your site only. This is also a great way to build and nurture customer trust.
Appreciate consumer loyalty
As an E-Commerce website owner, you are empowered to keep a record of the purchases made through several registered accounts of users. To inculcate an excellent tactic for boosting your online sales, you can appreciate the loyalty of customers who shop regularly from your online store.
This appreciation can be in the form of discount deals, cash-backs, special prices, or social media recognition. The mode of rewarding your customer will depend upon the scale of your business.
Card abandonment E-mails
While navigating through their buyer journey, a lot of prospective buyers might choose not to purchase from your website. In fact, 1 out of every four shoppers abandons the cart. There can be several reasons for this act:
Price hike (Delivery/Shipment Charges)
Demanding checkout procedure
Lack of Payment methods
Compulsion of creating accounts with the online portal
Bad reviews/feedback for the related product/service
Website loading issues/Server complications
These factors are often not under the control of a site owner. However, the right strategy can minimize the loss one might suffer due to cart abandonment scenarios. Also, website loading issues are a factor still under the control of the website owner. So, always pick a good web host to keep things under control.
An E-mail reminding the buyer about the same or offering them an instant discount in return for completing the purchase can be a great driving force for boosting the sales graph.
You can also provide discounted deals to site visitors who make a purchase through your online store’s mobile app. This will even draw in mobile traffic to your business website and is also a convenient method of shopping for your customers. Sending out an E-mail to your users regarding the same can be a wise move.
Encourage repetitive purchases
For continued usage, several products/services need to be renewed. In case a purchase of a similar product/service takes place in your online store, you should send out an E-mail over the period to inform the customer that they need to shop again. Since they have an E-mail from your website, chances of a repeated purchase will be higher.
Provide proof of credibility
Building credibility for your online site is a must. Your E-Commerce website handles a lot of sensitive transactional data from the shoppers. This brings up the requirement of building trust and credibility so that the existing, as well as the new customers, have clear air.
To do so, keep all your social channels such as Facebook, Instagram, Twitter activated and updated. Make sure that you interact with your social media audience on a regular basis so that trust-building activity stays in the loop. Listen to your customers’ queries, complaints, and feedback correctly and make sure that you address it appropriately.
Send out transactional E-mails
Transactional E-mails provide updates to the customers about a purchase they have just made on a website. These updates are about an order being placed, an order being confirmed, an order being processed, an order being shipped and an order being delivered. These E-mails provide you with the necessary avenue to track your order as well.
This is a usual activity for all E-Commerce website owners. However, for the knowledge of the people who are new to the online store business or the ones who are just setting up a website, transactional E-mails are a must.
Rekindle inactive customers
A smart Email marketing strategy for your online business will bring all your customers under a single umbrella, even if they are idle. With the proper monitoring in place, you can track the users who have been dormant for quite a time on your website and offer them promotional deals over an E-mail so that they can re-connect with your store.
After your online store has successfully delivered a product/service to a buyer, always send an E-mail asking them to review their entire customer experience. To encourage the buyer to submit a review, you can provide them reward points.
This will be a massive boost to the reputation of your E-Commerce business. They will drive in more positive buyers and establish credibility for your business.
There is no denying the fact that optimizations of an online store can skyrocket the sales. However, E-mail marketing of the products/services of these E-Commerce stores is a supplementing endeavor.
The above-discussed tactics are a sure-shot way to boost the sales figure of your online store without any unnecessary gimmick. If you feel that you have more such tips to discuss, kindly share them with us by dropping a comment below.
Catherrine Garcia is a passionate blogger and a freelance Web Developer currently working for WPCodingDev. She along with her group of freelance developers are experts of creating Websites on WordPress.
There are many forms of hosting companies available. And there are many offering similar services, but with better or worse quality. The quality difference comes in the speed and reliability as well as customer service of the companies.
Hosting comes in multiple flavors:
VPS (Virtual Private Server)
Shared servers are physical machines shared by many customers and websites. The problem with shared servers is that the performance and security of one site on the server directly impacts all others on the same server.
Virtual Private Servers are physical machines partitioned into multiple servers. It’s similar to shared servers in the way that multiple customers are on the same machine. However, the partitions keep each customer and site separated. And each VPS gets its own RAM delegation instead of the RAM being shared among all customers.
Cloud sites are similar to VPS, except they are cloud based. Typically cloud hosting is run on popular cloud networks like Amazon AWS and Google Cloud, or others. They’re reliable, fast and secure. However, cloud hosting can have its quirks as there are advanced components needed to be implemented and considered which don’t have to be when using other hosting servers.
Dedicated servers are physical machines that are solely used by one customer and its sites. The advantage of dedicated servers is the speed you can achieve. However, there is a hefty price tag that comes with it. Usually dedicated servers start around $150 a month.
Shared hosting, on the other hand, is extremely inexpensive, starting at $3 a month typically.
Quality hosting matters because on a poor quality server, like shared hosting, your site can run slow. It can crash easily. It can’t have too many plugins or plugins that use a decent amount of resources. It’s impacted by other sites on the server. And it’s simply not good.
That’s why we recommend a quality host at any level above shared. Cloud and VPS hosts are well optimized for WordPress sites and will ensure your site is up, safe and helping you make money. Better yet, go with a managed WordPress host to guarantee that your host has your back.
WordPress is the best content management system available. That’s been proven year after year with its immense growth.
But growing comes with challenges. One of those challenges is security. WordPress isn’t very vulnerable on its own. But when combined with plugins, themes, and various hosting environments, it opens the possibility of discovered vulnerabilities.
Yes, we know, nothing is perfect. So WordPress can be hacked on its own if a malicious hacker wanted to. But so can Squarespace and Wix and Weebly, and any other CMS.
There is one tried and true method for ensuring security with WordPress. This isn’t the only method, of course. But it’s one extremely important factor in ongoing efforts to ensure a safe environment for your website.
This method is updates.
Updating your WordPress instance to the latest version ensures that any security bugs found are patched. Updating themes and plugins does the same. Updating your host’s PHP and MySQL versions also help in the effort.
There are other reasons for continually doing updates as well.
Compatibility is a huge issue with WordPress. We like to say that the upside of WordPress is that you can do anything. The downside of WordPress is that you can do anything.
Knowing that you can install a plugin that is three years out dated and incompatible with the latest WordPress version. Or a theme that requires a feature of WordPress, or a function of WordPress’s code, which has been deprecated or discontinued.
These incompatibilities can lead to site breaks, downtime and lost revenue.
So between security and compatibility, there are two very important reasons to keep your site up to date.
Always check with your theme company, your plugin companies, and your host to ensure your site and its assets are protected.