As an E-Commerce business entity, it takes innumerable efforts in the right direction to get the sales soaring. Out of those efforts, E-mail marketing has emerged as a highly successful tool for achieving the ultimate feat for any online store.
Why E-mail Marketing?
You get to tap into your buyers’ customer journey.
It is an opportunity to upsell and cross-sell.
You can quickly assess the activity status of a customer on your online website.
You get to encourage customer loyalty.
If yours is an E-Commerce website, you have probably done the calculations as to how you will get things going in the new year. However, a little help is always appreciated.
In this blog post, we will be letting out some tactics to help you nail your Email Marketing game so that you can skyrocket the sales figure and make the most out of your online store.
Personalize all E-mails
Since we are talking about E-mail marketing, it is all about acing the game of interaction happening over E-mails. What has been known is the fact that people cringe at the sight of an email that has massy content, i.e., the ones which have been sent generically, in bulk.
The art of interacting with your potential online shoppers is to send them Emails which are personally charged or at least appear to be so. A Salutation addressing the customer by their first name is the best move ever.
There are several other ways to make an E-mail more personalized such as:
Offering deals on customers’ birthdays/anniversaries.
Sending out birthday/anniversary greetings.
‘Only for you’ deals
Suggestive Shopping guide
When a prospective buyer lands on your website, they surf through the catalog to look for some specific products of their choice. If they confirm a purchase, that’s great. However, if they abandon the site without moving anything to the shopping cart, you can send them suggestive E-mails about similar products that they would like to look at.
This will ensure that users scan through a more extensive section of your product/service catalog; hence increasing the chances of a sale taking place.
A lot of times, potential buyers leave their shopping spree in the middle and might forget to return. In such a case, it is a great idea to use such a strategy so that they are reminded of their buying journey through a quick email.
When buyers are looking to buy a product online, they are looking for the best deal regarding their pocket. E-Commerce vendors should ensure that these customers get what they expect.
For example, if your site visitor is looking to buy a high-end Television from your website and is taking a lot of time to confirm a purchase, you can send them an E-mail which talks about other products in the same category which might impart better value for money.
Since your website lists several Television brands, you can stay assured that the buyer will purchase through your site only. This is also a great way to build and nurture customer trust.
Appreciate consumer loyalty
As an E-Commerce website owner, you are empowered to keep a record of the purchases made through several registered accounts of users. To inculcate an excellent tactic for boosting your online sales, you can appreciate the loyalty of customers who shop regularly from your online store.
This appreciation can be in the form of discount deals, cash-backs, special prices, or social media recognition. The mode of rewarding your customer will depend upon the scale of your business.
Card abandonment E-mails
While navigating through their buyer journey, a lot of prospective buyers might choose not to purchase from your website. In fact, 1 out of every four shoppers abandons the cart. There can be several reasons for this act:
Price hike (Delivery/Shipment Charges)
Demanding checkout procedure
Lack of Payment methods
Compulsion of creating accounts with the online portal
Bad reviews/feedback for the related product/service
Website loading issues/Server complications
These factors are often not under the control of a site owner. However, the right strategy can minimize the loss one might suffer due to cart abandonment scenarios. Also, website loading issues are a factor still under the control of the website owner. So, always pick a good web host to keep things under control.
An E-mail reminding the buyer about the same or offering them an instant discount in return for completing the purchase can be a great driving force for boosting the sales graph.
You can also provide discounted deals to site visitors who make a purchase through your online store’s mobile app. This will even draw in mobile traffic to your business website and is also a convenient method of shopping for your customers. Sending out an E-mail to your users regarding the same can be a wise move.
Encourage repetitive purchases
For continued usage, several products/services need to be renewed. In case a purchase of a similar product/service takes place in your online store, you should send out an E-mail over the period to inform the customer that they need to shop again. Since they have an E-mail from your website, chances of a repeated purchase will be higher.
Provide proof of credibility
Building credibility for your online site is a must. Your E-Commerce website handles a lot of sensitive transactional data from the shoppers. This brings up the requirement of building trust and credibility so that the existing, as well as the new customers, have clear air.
To do so, keep all your social channels such as Facebook, Instagram, Twitter activated and updated. Make sure that you interact with your social media audience on a regular basis so that trust-building activity stays in the loop. Listen to your customers’ queries, complaints, and feedback correctly and make sure that you address it appropriately.
Send out transactional E-mails
Transactional E-mails provide updates to the customers about a purchase they have just made on a website. These updates are about an order being placed, an order being confirmed, an order being processed, an order being shipped and an order being delivered. These E-mails provide you with the necessary avenue to track your order as well.
This is a usual activity for all E-Commerce website owners. However, for the knowledge of the people who are new to the online store business or the ones who are just setting up a website, transactional E-mails are a must.
Rekindle inactive customers
A smart Email marketing strategy for your online business will bring all your customers under a single umbrella, even if they are idle. With the proper monitoring in place, you can track the users who have been dormant for quite a time on your website and offer them promotional deals over an E-mail so that they can re-connect with your store.
After your online store has successfully delivered a product/service to a buyer, always send an E-mail asking them to review their entire customer experience. To encourage the buyer to submit a review, you can provide them reward points.
This will be a massive boost to the reputation of your E-Commerce business. They will drive in more positive buyers and establish credibility for your business.
There is no denying the fact that optimizations of an online store can skyrocket the sales. However, E-mail marketing of the products/services of these E-Commerce stores is a supplementing endeavor.
The above-discussed tactics are a sure-shot way to boost the sales figure of your online store without any unnecessary gimmick. If you feel that you have more such tips to discuss, kindly share them with us by dropping a comment below.
Catherrine Garcia is a passionate blogger and a freelance Web Developer currently working for WPCodingDev. She along with her group of freelance developers are experts of creating Websites on WordPress.
There are many forms of hosting companies available. And there are many offering similar services, but with better or worse quality. The quality difference comes in the speed and reliability as well as customer service of the companies.
Hosting comes in multiple flavors:
VPS (Virtual Private Server)
Shared servers are physical machines shared by many customers and websites. The problem with shared servers is that the performance and security of one site on the server directly impacts all others on the same server.
Virtual Private Servers are physical machines partitioned into multiple servers. It’s similar to shared servers in the way that multiple customers are on the same machine. However, the partitions keep each customer and site separated. And each VPS gets its own RAM delegation instead of the RAM being shared among all customers.
Cloud sites are similar to VPS, except they are cloud based. Typically cloud hosting is run on popular cloud networks like Amazon AWS and Google Cloud, or others. They’re reliable, fast and secure. However, cloud hosting can have its quirks as there are advanced components needed to be implemented and considered which don’t have to be when using other hosting servers.
Dedicated servers are physical machines that are solely used by one customer and its sites. The advantage of dedicated servers is the speed you can achieve. However, there is a hefty price tag that comes with it. Usually dedicated servers start around $150 a month.
Shared hosting, on the other hand, is extremely inexpensive, starting at $3 a month typically.
Quality hosting matters because on a poor quality server, like shared hosting, your site can run slow. It can crash easily. It can’t have too many plugins or plugins that use a decent amount of resources. It’s impacted by other sites on the server. And it’s simply not good.
That’s why we recommend a quality host at any level above shared. Cloud and VPS hosts are well optimized for WordPress sites and will ensure your site is up, safe and helping you make money. Better yet, go with a managed WordPress host to guarantee that your host has your back.
WordPress is the best content management system available. That’s been proven year after year with its immense growth.
But growing comes with challenges. One of those challenges is security. WordPress isn’t very vulnerable on its own. But when combined with plugins, themes, and various hosting environments, it opens the possibility of discovered vulnerabilities.
Yes, we know, nothing is perfect. So WordPress can be hacked on its own if a malicious hacker wanted to. But so can Squarespace and Wix and Weebly, and any other CMS.
There is one tried and true method for ensuring security with WordPress. This isn’t the only method, of course. But it’s one extremely important factor in ongoing efforts to ensure a safe environment for your website.
This method is updates.
Updating your WordPress instance to the latest version ensures that any security bugs found are patched. Updating themes and plugins does the same. Updating your host’s PHP and MySQL versions also help in the effort.
There are other reasons for continually doing updates as well.
Compatibility is a huge issue with WordPress. We like to say that the upside of WordPress is that you can do anything. The downside of WordPress is that you can do anything.
Knowing that you can install a plugin that is three years out dated and incompatible with the latest WordPress version. Or a theme that requires a feature of WordPress, or a function of WordPress’s code, which has been deprecated or discontinued.
These incompatibilities can lead to site breaks, downtime and lost revenue.
So between security and compatibility, there are two very important reasons to keep your site up to date.
Always check with your theme company, your plugin companies, and your host to ensure your site and its assets are protected.
As someone who creates content for a lot of websites, it’s become crucial to have a workflow. We thought it would be useful to share some simple, yet effective workflows for keeping on top of content creation tasks.
Trello is one of the most common tools used not only by content creators but also developers, needing to keep track of tasks.
The simple Kanban board allows for multiple columns (statuses), and then new cards added for each feature or idea. Each card can be moved by dragging from column to column.
For content creators we suggest starting with three columns: Ideas, In Progress and Completed.
When you have a new idea, create a card in Ideas. Then as you work on it, move the card to In Progress, and then once done, to Completed.
Trello has a freemium platform, which means that you can get by using a free account for a while. But eventually, you might need a paid account. Or if you want to keep this system inside of a WordPress site, you can try the KanbanWP plugin.
This is my personal preferred method as I use Google Drive for many things. Using the same three column method, create three folders: Ideas, In Progress and Completed.
You would then start new content ideas in the Ideas folder, and move it to the In Progress folder while you begin writing the content.
Once the content is published or scheduled, move it to the Completed folder.
I use this for blog content as well as podcasting.
Google Drive is free but has a storage limit. Eventually, you might need to pay, but fortunately, Google Drive is useful for many things, so the fee can be a good investment.
The last, and simplest approach is a basic checklist.
In this example, you’ll see a checklist from Apple Notes.
The idea here is to simply create a list of content ideas, whether it’s audio, video or text.
As you begin working on the content, make the font Italic or Bold.
Once done, remove the formatting and check off the item.
Yes, it’s that simple!
One of the nice things about this approach is the accountability. If you use an app like Apple Notes then the checklist might be on your phone as well. So you are likely seeing it all the time.
Additionally, you’re seeing a growing list with either empty circles or orange circles. The goal would be more orange circles because that means you’re creating more content.
Do you have a workflow for content creation? Comment and let us know what you’re approach is.
Since acquiring Tesla Themes we have been in heavy optimization mode. For example, it turns out a bunch of the components which play heavy roles in the themes are outdated. Like WooCommerce templates and Visual Composer.
So we’ve been working hard at ensuring that everything is up to date and functional.
But it takes time.
Time to integration, design, and test. Then there is more testing, and additional after that.
For now, though, until we finish all of the updates, we’re wondering something.
What theme do you think is missing in the WordPress space?
Is there a theme you’ve wanted, but haven’t found yet?
Comment below to let us know. Maybe we can fill that void in the future.
We’re often asked about image optimization. So we put together a comparison, and it’s the best one around. We didn’t do a general comparison, though. We went all out on the endeavour. Our comparison is designed for photographers. Who better to be picky about the compression plugin they use than those who care the most about image quality.
But you might not care as much about the aesthetics of your images. You might just want the best compression.
As website owners, we will most likely find the need for embedding video content. It’s only a matter of time. Maybe it’s a free video for anyone to view. Maybe it’s a promotional video for sales. Or maybe it’s a private video for paid content.
Either way, WordPress makes it easy to embed video from the most popular platforms.
We thought we would address the question of which is best to use and when in this short article.
We typically think of Facebook as the largest social network, with most of the world population engaging throughout it. However, it’s quickly becoming one of the largest video networks next to YouTube. Facebook now has tv-shows, but its live streaming feature can help your page or group gain a lot of traction. Consider using Facebook’s videos on your site to further increase the reach of your pages or groups.
Not only is YouTube the most popular video network, but it’s also the second most popular search engine. Any video that you want public and to reach the widest audience, YouTube is the place to publish it. Embedding that video on your website only further helps your YouTube channel grow.
Our preferred platform for embedding videos which require enhanced privacy and embed control is Vimeo. The price is affordable for what you get and the streaming quality is top notch. Vimeo is also a fantastic platform for creating private content to be used in courses and whatnot.
Think of Wistia as the Rolls Royce of video platforms. It’s feature rich with lead generation tools, SEO friendly, and much more. But it also comes with a hefty price based on bandwidth usage. Many LMS services like Teachable rely on Wistia for their video content.
A popular question we see around the WordPress community is, “What resolution is everyone uploading files for blogging purposes?”
So we thought we would take a moment to address this question with simple and practical advice. We won’t get too technical because, at the end of the day, the technical parts do not matter.
The size of the image you upload depends on multiple factors:
Your website design
How big or small you need the image
Before we get into each part, it’s worth noting that an image with a large file size can slow down your website. Google now looks at site speed for SEO, although it’s one small piece of the overall ranking pie.
There are many types of hosts, like shared, VPS, cloud, dedicated and so on. A shared host is more likely to be slower than a dedicated server. This is because a shared host has hundreds of websites running on it from multiple customers. Whereas a dedicated server will have only your websites running on it. Additionally, you have control over the server resources to manage heavy traffic.
What we recommend here is that if you’re on a shared host, then use a smaller image size maybe around 800px at the longest length. But if you’re on a fast host then you could up to 1600px or even 2048px depending.
Your WordPress theme or page builder plugin might have preferences for image sizes. For example, some themes prefer images to be 960px at most. While others will scale images automatically. Look into your theme and plugin documentation to confirm if there are any requirements as that will give you your answer instantly.
Sometimes the size you need is up to you. If you want people to download images, for example, then you might want to upload images very large and then display them smaller for site speed. A gallery plugin can do this well.
Maybe you just need an image as filler for SEO purposes. If that’s the case, then the size of the image doesn’t matter so you could use a 300px image.
Consider your purpose – your goal. From there, you can determine what’s ideal for the particular blog post.
As mentioned earlier, we recommend 800px at the longest length for slower servers and 2048px at the longest length for fast servers. The reason we recommend 2048px is because that’s the ideal size for a tablet, and you’re most likely getting a lot more tablet visitors these days. However, we also recommend trying to keep your file size at, around or below 256kb if possible. Tools like JPEGMini and Imagify can help there.
One of the beautiful things about WordPress is there are many plugins available to handle tasks. If you’re looking for backups or security, then there are dozens to choose from. Page builder? Sure, there are so many out there!
When it comes to offering photo downloads in WordPress, only 1 plugin really comes to mind.
NextGEN Gallery has a whopping 1.3 million active users. It has made a name for itself over the years as the most robust and feature-rich gallery plugin for WordPress.
With NextGEN Gallery you can manage and fine tune your galleries with more precision and organization than any other gallery plugin. But the plugin on its own cannot offer downloads. That’s where extensions come into play.
There are two extensions for NextGEN Gallery which offer the ability to download images.
The first is called NextGEN Download Gallery and it offers a gallery display template with a download feature for selected or all images in a displayed gallery. The plugin is also free, which is nice for those on a budget.
But for anyone who wants advanced control over galleries and downloads, NextGEN Pro offers such capabilities. Images can be downloaded for free or for a fee. Download sizes can be made available at different prices, using pricelists. NextGEN Pro is a full e-commerce system for selling photos on WordPress. So photo downloads are just one part of the overall picture. (pun intended)