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With an incredibly important role to play in protecting businesses and consumers across the country, you might assume that the organisations that make up the UK’s cyber security industry are themselves well positioned to fight back against common threats. But are they really bastions of reliable resilience in the face of cyber criminal attacks, or are they just as vulnerable to exploitation as the clients they serve?

Keeping a Clean Sheet

While there are vast numbers of data breaches each year, with half of British businesses hit in 2017, the providers of cyber security services are themselves unlikely to suffer as significantly as the average firm. That is not to say that security specialists have avoided falling prey to attacks in the past; Russian operator Kaspersky revealed it was hit by a hack in 2015, but said that no data was exposed or serious damage done.

In Britain, cyber security providers have managed to keep a clean sheet, at least when it comes to their internal systems. Whether this state of affairs will be maintained indefinitely seems unlikely, and it is possible that some as-yet unreported scandal will emerge in the near future to shatter the veneer of competence that is currently exhibited.

Furthermore according to those in the industry it is sensible for any security firm to have its in-house systems scrutinised by external specialists via penetration testing. This is the only sure-fire way to avoid complacency.

Accepting Defeat

Even with the apparent ongoing successes of the cyber security service providers which operate in the UK, there are some glaring incidences in which high profile breaches have occurred and left internationally renowned organisations looking red in the face. Most recently, hundreds of thousands of British Airways customers were impacted after an attack that saw payment card info and private details stolen.

Interestingly enough, the attack came shortly after it was decided that the airline’s in-house security would be outsourced. As such it could be argued that if it had relied on a third party provider from the start, rather than taking care of everything itself, BA may have sidestepped the breach altogether.

The Human Element

Even with the most sophisticated software and hardware tools in the world, the weak link in any cyber security system is invariably going to be the human users. This creates quite the conundrum for businesses and security providers alike, since until complete automation of core systems and access points is achieved, this vulnerability will remain in place.

The statistics bear out the truth of the matter; 88 per cent of breaches in the past 24 months originated due to a mistake made by a human. Often it can be something as simple as an email being sent to the wrong contact which leads to sensitive information leaking unexpectedly, revealing the complex challenge facing the cyber security industry. The threat posed by hackers cannot be overlooked, but it is equally vital for organisations to take seriously the need to ensure that employees and end users are adequately trained to avoid unnecessary errors and associated data loss.

The post How Secure Is The UK’s Cyber Security Industry? appeared first on TechRound.

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It is likely that most businesses at some point will be putting on an event. The aim of every business is to make sure that that event runs smoothly, achieves the aims and is a success all in all. In addition, businesses will often attend other peoples events and will need to spread the word about what they will be doing there, hopefully attracting new clients and/or customers.

It can be hard to know where to even start with planning for an event, but one of the most critical things to get going is the PR for that event. Without this, your event is likely to flop as people will simply be unaware of it happening in the first place, and even if people do turn up, they will not know why they are there or what the event is being held for. People need to know what to expect when they attend a business event.

With help from Eskenzi PR, we are going to be discussing how you can successfully utilise PR to get your event off the ground and ensure its success.

Release Clear Details about the Event

If it is the case that your company is running the event, it is best to give very clear details surrounding the event. If you are not, you can repeat the details which have been released by the leading company as soon as they come out so that the word spreads further and it becomes clear that you are attending the event.

Things to consider include:

  • Name of event
  • Location
  • Time and Date
  • Price (if there is one)
  • Where and how to buy tickets
  • Highlights of the upcoming event
Start Event PR Outreach Early

All publications have a lead time, so you will ultimately have the best chance of success by giving them as much advance notice as you possibly can.

It is recommended that you aim for at least one month before you event to target online publications, and at least two months before your event to target print publications.

The rule is, the larger the publications, the more lead time they will generally require.

Use Social Media and Blogging Platforms

Social media is one of the most important platforms for our generation and it is a great way to quickly grab someone’s attention in our ‘scrolling’ culture.

Make use of Twitter, Facebook, Instagram and LinkedIn to spread the word about how you are participating in the event. Doing so will help to stir up some excitement in the industry and even a bit of mystery so people become intrigued and keep following you.

Reports and special features will be being released prior to the event, so keep an eye out so that you are able to take advantage of and get writing about it. If you are the company running the event, it is important to release such features to brew up some excitement and get the word out there.

Good blog content is also very vital and a key component of doing great PR. Good quality content will always be in demand and it is wise to not let your competitors use this trick.

Do event PR research

In order to maximise the ROI of your PR efforts, you should not go into it blindly. You need to begin with researching which types of press are most likely to attend and cover the event, whether it be your or one you are attending.

Once you are aware of this, you will know which publications to target, identify the sections, writers and editors who will focus on topics which are related to your event.

Key information to put in a media list:

  • Publication name
  • Relevant section
  • Contact name of writer or editor
  • Contact information (email, social media handle, phone number)
  • Area of focus – you can aim to adjust your pitch slightly to suit each publication.

The post How to do PR for an event appeared first on TechRound.

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A new startup is changing the way art is experienced, and now everyone can be the patron of their time

For centuries, works by the most prominent artists have been an exclusive privilege of the few, lucky people that were able to afford them. Of course, Caravaggio, Canova or Damien Hirst were not that expensive at the beginning of their careers. But still, for most-people, hanging one of their pieces in one’s living room would still have been unthinkable. This is why art investments are a privilege. Even the finest connoisseur would find it impossible to take part in the success of an artist if he had no money to invest.

However, times have changed: everyone can be an art patron of their time now. London-based art-fintech startup creatyve launched this week, and has big plans for the future as it provides a new way to invest in art that is open to everyone.

creatyve - live now! - YouTube
Creatyve works like a crowdfunding platform: artists can describe their projects and start raising money. However, by doing so they’re selling shares in their art – i.e. little pieces of ownership in their artworks. Anyone can be a funder, from beginners interested in art to investment professionals. If one decided to fund an artwork, and that artwork subsequently increased in value or got sold at a higher price, he’d be taking part in that artist’s success and getting a good return from his funding effort. Everyone would be happy, both artists and funders.

Let me tell you the creatyve story: Glenn and Giuseppe, co-founders of creatyve, are high school friends. Giuseppe is an aerospace engineer and Glenn’s background is in investment banking, although he is a creative at heart.

Specifically, finance is the type of sector where most of the actors admittedly tell you that if they had the money, they would rather be artists, or alternatively consume and enjoy more art in their lives; but one has to make a living. Therefore, sadly the creative part of our spirit remains in the shadows.

Glenn and Giuseppe had an idea that could help the boldest of our time. They are connecting those that choose art over the comforts of the white-collar world with the funds provided by those that enjoy investing in art so as not to lose contact with their creative side.

Both of them quit their jobs and built the current team of 5, with Cristina and Ilaria helping out with marketing, and Sara with graphic design. Creatyve have so far raised £10’000 from friends and family and are currently looking for a seed investment. They already have four artists up raising money, plus more in the pipeline. Any UK artist and European funder can sign up now and funders will get a free share with their promocode CREATYVE2019.

The traditional, exclusive way of living art is changing completely and losing ground to a newer and more democratic experience. Which is precisely what creatyve is doing: democratising art and making its experience more affordable and straightforward for everyone.

The post Creatyve, a new startup changing the way we experience art appeared first on TechRound.

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From pressure boosting shower pumps to wastewater transporting sewage pumps, pumps play a pivotal role in the domestic sphere, in industry and in water utility. And to keep their customers happy, pumps manufacturers are constantly pushing the boundaries of what their products are capable of. A minute improvement in efficiency can save end users a fortune in heating and water bills. To give you an idea of the direction the pumps industry is heading in, and the problems that are preoccupying product designers today, we have put together this revealing insight into the latest technology in pumps.

Usability

An increasingly common preoccupation of product designers is finding a way to make their products as usable as possible. For many manufacturers, that means making sure their newest products can be monitored from afar. Grundfos for example, a German giant of pumps manufacturing, this month updated its popular class of Magna Model C circulating pumps. Foremost amongst the changes: a digital start/stop input that allows the pump to be monitored remotely. Thanks to this innovation, the uninterrupted functioning of the heating, air-conditioning, cooling and hot water circulation units is secured. Remote monitoring also allows for more effective building management.

Efficiency

Efficiency is a perennial goal for product designers and engineers in the world of pumps. As I mentioned in the intro, even marginal gains in efficiency can mean a great deal to the end user. A more efficient product can reduce the amount of energy your building expends, and consequently, reduce the amount of money required to heat it. The collective size and number of HVAC units required to service an entire building makes these marginal unit-by-unit savings quite substantial and can be worth an awful lot of money to a business.

Noise

Another obsession of pumps manufacturers is the amount of noise their products create. Historically, shower pumps have been noisy, and manufacturers have constantly chipped away at this flaw. For some time, the noise created by a shower pump was an unwelcome by-product of having a fully functioning shower. Today though, manufacturers have all but managed to correct this issue. The award of the Quiet Mark award, an affirmation Salamander pumps have received, speaks volumes to the progress pumps manufacturers have made in this regard. Three ranges of Salamander shower pump  – CT Force, CT Xtra and Right Pumps – carry Quiet Mark accreditation.

Efficiency, usability and noise are just three of many priorities for pumps manufacturers. At the moment though, they are the three factors shaping the direction of pump production. Expect to see further growth in these areas over the next few years, and many more besides. Pumps are needed for a variety of industries to function properly – from the wastewater industry to agriculture to water utilities – and without them continuing to develop and progress, these industries will falter too.

The post Latest developments in pumps technology appeared first on TechRound.

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The transformative HR platform HiBob has signed a strategic partnership with Europe’s fastest growing employee experience platform, Perkbox, to deliver an unrivalled engagement and well-being proposition to its clients via its benefits solution.

HiBob is the HR platform built for fast-growing companies focused on hiring and keeping the very best people at a time when millennials increasingly dominate the UK workplace. As well as delivering core HR tasks with outstanding modern technology, HiBob provides unrivalled capabilities to engage a younger workforce increasingly demanding more from their employer.

Perkbox believes that happy and engaged employees perform better and stick around for longer. The company has created a platform catering for the whole employee experience that helps to build happier, more productive company cultures where employees feel genuinely well looked after and cared for in and outside of work.

Ronni Zehavi, CEO and co-founder of HiBob said: “We have been looking for a partner in the perks and experiences space for some time but we will only partner with a company that shares our culture and values, and our mission for transforming companies’ relationships with their people.

“We give our clients the power to put their employees at the centre of their business, understand them, and drive a culture which will boost retention of the very best people. Thanks to this integration with Perkbox we can now deliver experiences that will enrich not just clients’ team members’ work lives but their personal lives too, making them feel cared for and drive a sense of belonging. Together we are a powerful force for making HR fit for purpose for the 21st Century.”

Perkbox’s benefits platform, covers the full spectrum of employee wellbeing from the financial to the physical and the emotional. Users of the platform receive unlimited access to discounts and freebies from hundreds of big name brands across 17 different categories, from food and drink to travel, health and fitness and learning. The new partnership adds a new level of people-inspired resources to HiBob’s proposition.

Saurav Chopra, CEO and co-founder of Perkbox said: “This is our first major product integration and we’re delighted that it’s with HiBob. At Perkbox we’re strong advocates of organisational success and the quality, integrity and retention of employees are absolutely key to this. This means understanding those employees and what they want and need, and HiBob’s capabilities in this space are market leading. Now these are integrated with Perkbox’s ability to deliver outstanding employee experiences we have a unique way to build happy, productive company cultures.”

Integrating Perkbox will offer HiBob’s clients full access to the Perkbox benefits platform via Single Sign On (SSO), meaning users will be able to access it without having to log onto Perkbox directly, further enhancing the platform’s ease of use.

HiBob launched in 2015 with a mission to transform HR, moving from a task-based approach to one built on people engagement, with the company’s technology built to the high standard today’s millennial workforce expects. HiBob generates data-driven, actionable insights for company leaders, including unique views of a company’s employees that reveal who they are as people, including their wants and needs, demographic data, overall satisfaction and performance, as well as identifying emerging talent and the leaders of tomorrow.

Perkbox was also founded in 2015 and now ranks as the leading employee engagement provider for thousands of companies across the UK and Europe. Both companies have grown rapidly since their recent founding as today’s companies recognise the need for HR to adapt to fast-growing workplace trends. With more employees expecting better engagement and experiences from their employer just as average lengths of service fall, the overwhelming majority of both companies’ teams are themselves millennials.

The post HiBob teams up with Perkbox to deliver an unrivalled employee engagement proposition for clients   appeared first on TechRound.

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If your small business isn’t making the most of what modern technology has to offer, you’re missing out. Software can significantly cut down the amount of time and money you spend on marketing, bookkeeping, communication, and so much more. As a small business owner, you can’t afford to risk investing in something that doesn’t pay off.

Modern business software suites can be expensive, but cheaper, often superior options are always available. In this post, we’ll take a look at seven completely free tools that you can use in 2019. What’s great about these services is that they all offer upgraded pricing options, which will help your software grow with your business.

This means that if you don’t like or no longer need a certain tool, moving on isn’t a costly process. And, if you find the service valuable to your business, you can rest assured that it will tend to your needs no matter how big your business becomes.

WIX For Building Your Website

While you won’t be able to create a website to compete with Apple from the get-go, a solid website builder will take you a few steps closer to that reality. All you need to do is open up an account with your email address and before you know it, you’ll have a smooth, mobile-friendly website for your customers to make use of.

Avast For Endpoint Protection

While the software we use at work is becoming increasingly secure, hackers are still finding ways to extort money from hard working business owners. Having peace of mind that your data is safe will take a significant portion of your daily stresses away.

Avast does a great job at keeping your local network safe from viruses and ransomware without charging a hefty premium. Malware scanning and blocking, along with a disk rescue tool, add great value to this free software. A priced version is available with additional features such as a firewall and custom settings.

Zoho Recruit For Managing Applicants

As your business grows, you’ll be spending more and more time finding competent, trustworthy employees to add to your team. The work that comes with posting listings, screening applicants and managing recruiters can be a headache. Zoho Recruit helps by automating the process.

This tool offers a central location for you to post new listings, track jobs and even send emails through a variety of templates to applicants, saving you the time and effort of retyping new ones for each application that comes through.

Wave For Accounting

Why bother with a full-time accountant when your computer can get it done for free in half the time? Wave’s free plan offers a number of benefits that are perfect for small businesses. This includes unlimited account connections, guest collaborations, and expense tracking.

The receipt scanning feature is a great bonus that allows you to scan invoices and receipts through Wave’s mobile app. The software then reads the receipts and automatically records them, allowing you to easily take a look at where your money is going at any moment.

Digiconomy For SEO

Every business needs a website and every website needs good SEO. Simply not being in the top three search results for services in your area will leave you hidden from over 30% of your potential customers. Small and enterprise businesses alike can take advantage of the digital marketing solutions from Digiconomy. Digital marketing solutions make the difference between success and failure, so don’t ignore them!

Specialists in lead generation, Digiconomy offers a comprehensive suite of digital marketing solutions including everything from conversion rate optimization to PPC management, along with everything you need to get your website ranked among the top competitors in your industry.

While the service itself isn’t free, competitive pricing and a free market and site audit provide all the value you need to make a wise investment in your company’s digital presence.

HootSuite For Social Media

Social media is an extremely powerful tool for businesses to market their products, communicate with customers, and take advantage of a platform where millions of people create and consume information. HootSuite’s free version offers a comprehensive look at how your social media strategy is going.

You can manage different networks, create and schedule posts, monitor the success rate of your posts and interact with your followers. Premium plans are available for when you want added functionality and better analytics.

MailChimp for Email Marketing

Having a solid email marketing strategy allows you to maintain and grow a loyal customer base. The Forever Free plan from MailChimp allows you to send 12,000 messages to 2,000 subscribers without a single charge. You can gather more subscribers and utilize MailChimp’s well-designed templates as well, giving you everything you need for a successful email marketing campaign.

Conclusion

There are countless other tools out there that can make every aspect of your business run smoother from day one. Take some time to see where your business can become more efficient and use every opportunity you have to work on these areas. Your profits will reap the benefits.

The post 7 Free Tools Your Small Business Needs In 2019 appeared first on TechRound.

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Youth marketing is advertising specifically targeted at people under the age of 30, (or 13 to 30 to be more specific). It is using a range of marketing communications including email, TV, radio, social media, brand ambassadors and offers to appeal to a younger audience and encourage spending.

The role of youth marketing has skyrocketed in recent years given the rise in disposable income of teens, tweens and young adults. Young people rarely have financial responsibilities and their disposal income, whether it is from a job, birthdays or pocket money is just disposable to spend on whatever they want.

Young people will also have a very strong influence on their parents and friends – with their buying decisions likely to impact the choices of those around them. Young people may have power over what gifts their parents buy them for their birthdays or to celebrate milestones, including clothes, cars, electronics and even holidays.

Youth marketing will be designed to appeal to a younger audience – so the language is likely to be more colloquial, involve young celebrities and commonly relate to young industries such as hip hop, extreme sports and pop culture.

As a rule, anything that is accepted by the youth is considered to be a ‘cool’ brand – hence companies will regularly look to pursue this demographic.

What are The Types of Youth Marketing?

Branding and media: This could be simple billboards, advertising or any imagery that is specifically targeted at people under 30. Both the imagery and language is likely to be bright, shocking and more colloquial or slang.

Social media: Facebook, Snapchat and Instagram will play a huge role in targeting the millennial generation, giving young people the chance to engage with young brands. Nandos famously offered free meals and discounts to people studying for their exams and regularly tweeted exam advice during exam season.

Brand ambassadors/influencers: Companies looking to attract young people will commonly reach out to celebrities, influencers or athletes to promote their products. The people used must be recognisable and uphold the ‘cool’ image. This can extend to celebrities having their own clothing ranges such as Miley Cyrus for Walmart and David Beckham promoting aftershave and boxer shorts.

Experiential: This can involve putting together an experience or promotion in a visible location including music festivals, shopping centres and universities. This can be a competition, a novelty toy, freebie or anything fun to grab attention. In the example below, Sprite created a giant shower that resembled one of their drinks dispensers:

Offers: Youth marketing can be as simple as having promotions or offers for young people. This includes student discounts for gyms, clothing brands, restaurants or something like Taco Bell who have appealed to young people by staying open until 3am, something they call “the fourth meal.”

Causes: Companies who want to appeal to youth audiences will try to show interest in a particular cause, something that is likely to win over the more socially-conscious youth of today. This includes addressing things like being vegan, testing beauty products on animals and limiting the use of plastic straws.

Who Are The Best Youth Marketing Agencies in The UK? Zak Agency

Zak Agency in London are one of the leading youth marketing agencies in the UK. Their clients include  companies such as Carlsberg, New Balance, Fortnum & Mason, Red Bull, Reebok and the BBC. They are partnered with the charity Onside which works with youth centres across the UK. Read more here.

Tudor Lodge Consultants

Tudor lodge is a bespoke agency which only works with a few high-end clients. The team is all aged under 30 and has a good relationship with Instagram influencers. Based in London, they have a huge focus on digital media which includes social media advertising and ranking on Google. Read more.

The post What is Youth Marketing? appeared first on TechRound.

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Surviving in the insurance industry is tough, especially since you’re going up against hundreds of other companies. Most of them being three or four times older than your company and have already established their roots in business. Things will feel pretty challenging – more so, if you’re a newcomer to the scene.

But hey, let’s be optimistic. Even the world’s biggest companies started small, haven’t they? And if they can do it, you can too.

How, though? That’s probably a question that plagues your mind. How does one go from being a simple, mediocre company to one of the most influential businesses in the entire planet? Well, this question is a tough one to crack but it surely isn’t impossible. This is because just like any other business in existence out there, your success will ride on how well you can craft your product – or in this case, formulate your insurance policy.

Why Your Insurance Scheme Matters

A bakery that sells bread will always be outshined by a bakery that sells better bread. Don’t you agree?

The same goes for insurance policies. If you’re selling a better package or plan, it’s only a matter of time before people will start noticing your services. Sure, factors like customer service and marketing strategies will all play a role (read more) but still, everything comes down to how good your product is. You can bark with all your might, telling people your insurance is the best but if no one else is going to buy your opinion then nothing changes. You’ll just end up looking like an overenthusiastic business owner trying to trick people to sign up for the wrong service. Long story short, it all comes down to how well your product and service improve people’s way of life. The bigger and the more positive the change, the more likely people will put in a word for you and your business.

See just how important your product is for your business?

Now that all of that is clear, let’s move on to today’s main entree. If you want to create an irresistible policy for your insurance company to sell, here are some major tips we can leave you:

  1. Always Think In Your Clients’ Shoes

Before you started engaging in the insurance industry, was there ever a time that you were a client yourself? What were your impressions of the insurance company that handled your policy? Were they good or could they have done better? You see, being the owner is one thing and being a client is another. Since you’re in the selling end, you should always be the one to adjust your services in favour of the clients’ needs – not the other way around. After all, you need them more than they need you. They can just run to better companies when your services fall short of their expectations. So always think with your clients in mind. They are your company’s bread and butter. Create an insurance scheme that will work for both parties. If you’re not too good at it, you can always implore the help of some of the best insurance company software available online.

  1. Don’t Be Too Cheap

People get insurance for a reason. They use it as a security blanket for emergency situations generally because they know that they can’t handle it alone when the going gets tough. As an insurance company, your offers should be pampering enough to the anxious soul. Your package should make them feel safe and financially capable – no matter what happens. Selling them cheap deals will only disadvantage you in the future. Remember, word of mouth is everything. This is especially true when you’re just a new kid on the block. If you want to stay in business, make good first impressions and always keep your promises.

  1. Never Stop Thinking of Ways You Can Improve Your Clients’ Way of Life

Always try to innovate. Think “How can I help make my clients’ lives feel a little bit better?” Generate new ideas and never stop improving the lives of people. The world is an ever-changing place so it’s only necessary that you jive things up every once in a while, too.

Follow this link to read more about business insurance.

The post How to Come Up With The Right Insurance Schemes appeared first on TechRound.

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Remember when your mother or your grandmother took you to a bingo hall when you were young? Remember walking away with a cuddly toy after an exciting Saturday afternoon or evening out?

Well, the game has moved on over the past two decades or so. With huge advances in technology in the 21st Century and with the ability to play bingo online being perhaps the largest change and improvement for the industry worldwide. Not only can you play bingo online across the world, but with mobile devices, such as smartphones and tablets, you can play your favourite bingo game, from your favourite bingo provider whenever you wish and from literally anywhere you like. Many people play as their smartphone is connected to the internet whilst on public transport, or perhaps whilst waiting to be served in a restaurant, or simply relaxing in the local park. The internet has made online bingo more accessible than ever.

That said, in recent times, there have been changes in how gambling providers, including bingo game operators are able to advertise and promote their services and games, with many betting and gambling companies limiting their advertising in the UK.

It is therefore important to understand how to play online and it should also be stated that you should always play and gamble responsibly, only playing with and staking what you can comfortably afford to lose.

Getting Started Playing Bingo

There are countless new casinos in the UK popping up almost daily and most of them will have the same requirements and rules for you to get started playing bingo or any other online game. Provided you’re 18+, you can sign up to an online casino, such as Paddy Power, that offer bingo games for all devices. Once registered, all you need to do is enter a Bingo Room and then register your bingo alias. This is the name that you have chosen to be seen by the other players in the bingo and chat rooms.

How Much Does it Cost to Play?

Each bingo game has a cost of a ticket highlighted clearly in the lobby. Some operators will let you play from as little as 1p, whilst there are even free bingo games for you to get accustomed with the game. Free bingo games are a great way to get you started and to get you understanding how the game works, before you take the step up to playing for money and staking money.

Chat Features

Bingo players love to take advantage of the chat features that the rooms have to offer. The chat window will display messages from all the players that contribute to the room. The whole chat is often available throughout your stay, allowing you to catch up on the conversation in case you were away from the screen or distracted momentarily. Many bingo operators and game providers understand that many bingo players view themselves as part of a wider ‘community’ and so encouraging chat in-game has become a very popular feature over the years.

How to Win at Online Bingo

Once the game is underway numbers called usually appear in the top right-hand corner, depending on which operator you are playing with. The last number called is often displayed at the top of the screen and as many as the six previous numbers are displayed to the right of this.

A big ‘Winner’ message will appear on your screen displaying your alias and telling you whether you’ve won a single line, two lines or a Full House. Likewise, should another player in your game win, you will also see this along with the details of their win. The last couple of winners are usually displayed on this screen too.

Some operators are generous enough to offer consolation prizes and special games. Usually one player will be randomly selected as a consolation prize winner from the group that have not won during that game.

Collecting your Winnings

Whilst sports betting can often take time for bets to be settled, online casino operators are often very swift at paying out for casino and bingo wins. There’s a good chance you’re playing with an operator that pays out instantly. This means that the money is instantly deposited into your account and ready to be withdrawn when you’re ready to do so.

The post How to Play Bingo Online appeared first on TechRound.

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There are many products on the market in the UK which claim to help improve experiences with laptop and desktop computers. Many of these products are more gimmick than substance though. For years, it has been commonplace to see USB cooling fans and even hot drink warmers, all of which work alongside your laptop or desktop.

Whilst they may solve some issues faced by users, these gadgets skirt around what is arguable the most important issue for users of computer and desktop devices – comfort. One of the most uncomfortable parts of using a computer or laptop for a long time is the glare of the screen and our eyes’ inability to properly focus on the screen.

Not being able to focus on your screen properly for prolonged periods of time causes a great deal of fatigue in the eyes and may even lead to you needing to get glasses or stronger lenses. As the light around you differs from the screen, particularly during nigh time and the darker hours, it is harder to work on these devices.

BenQ however, have introduced an innovative and unique product to the market which works to make experiences on desktops and laptops far more comfortable – the BenQ Screenbar.

BenQ ScreenBar e-Reading Lamp - Instruction Video - YouTube
We used the Screenbar for a period of 4 weeks in different lights and at different times of day. It was used on a desktop with a 17-inch screen. The Screenbar we used was the Regular Screenbar which sells on Amazon UK for £89.00, which for this product is outstanding value for money. Summed up, it is a pleasure to use and it does exactly what it says it does.

Design and Product Build

This sleek, easily fitted, screen top mounted light bar should be a prerequisite for anyone spending extended time in front of a monitor.

The device is made from high quality plastic casing and its design is such that the thin lightbar and tidy cables go almost unnoticed most of the time. The device comes nicely packaged and inside you will find:

  • The screenbar lamp
  • Mounting clip
  • USB power cable

Set up is easy as can be; it took us around 90 seconds from unboxing to turning on and using the device for the first time.

Using the Screenbar

The Screenbar attached to the monitor in use using a clever little counter-weight which means that the device securely clips onto the screen and is then maintained in its position very securely. Unlike many other attachments for computers and laptop devices, the cable of the BenQ Screenbar goes almost entirely unnoticed which in turn means you never get anything tangled in it and it remains out of sight, maintaining a very tidy appearance overall.

Not only is it an ergonomic and stylish accessory, but it really functions to regulate screen lighting and reflective glare and certainly reduces eye strain when working for extended periods of time in front of a computer.

Its design means that it is unobtrusive, and its long USB cable means that it can be powered without any difficulties. Functionality is enhanced with an auto dimming facility which has manual overrides, so you can adjust the lighting to your optimal setting, which amazingly, is actually unnecessary for most of the time as it gets lighting and brightness absolutely right most of the time.

Our Verdict

Whether it is used in day light or at night the BenQ Screenbar auto-adjusts to ensure optimal lighting conditions and image clarity for the user. Part of what makes this product so useful is that by reducing what is usually quite a lot of strain from your eyes, we actually found ourselves being far more productive, not needing to take breaks from the screen quite as frequently. For a business, this is huge news as it means you can spend more time working and less time rubbing your eyes and recovering; 1 hour of computer use with the Screenbar feels like 30 in normal light.

This is a product that we never thought we might need and it is something you simply will not know you have been missing until you try it. the difference it makes to your experiences on a computer or laptop and the amount of strain on your eyes it reduces, even eliminates is outstanding. This device is highly recommended and we give it a solid 4/5 stars.

The BenQ Screenbar is available on Amazon, retailing in the UK for £89.00 – Buy it here

The post Product Review: BenQ Screenbar appeared first on TechRound.

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