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The hair salon is where men and women go to get that perfect hairstyle they want to achieve the best look possible. Besides making the much-needed appointment with a stylist to maintain his or her great look, the salon can easily be the place where one can relax and distress from the chaos and demands of life. Regular patrons build close relationships with his or her  hair stylist and an appointment is the perfect opportunity to do some catching up.

While this ideal salon scenario is what every hair stylist and customer hopes for, it doesn’t always turn out. Stylists can dread that one patron who always complains and tries to tell him or her how to do her job. First-time customers can be apprehensive about the stylist’s ability to give them the cut they want or he or she may have a taste in style that may lead them to recommend a cut the customer doesn’t like.

To help make the hair salon experience a pleasant one for both the stylist and his or her customer, there is proper salon etiquette both the stylist and customer should follow.

Hair Stylist Etiquette

As a hairstylist, you’re a professional. Just like any other job, your customers have certain expectations of you. Your customers are paying for your services so you should be respectful of their time, be friendly and personable and do all that’s within your power and ability to be accommodating and make them happy.

With that said, here are some things you should and shouldn’t do as a hair stylist:

Jewelry and Accessories

  • Do wear tasteful jewelry that matches your outfit
  • Don’t wear overly gaudy necklaces or rings or noisy, dangling bracelets. These can interfere with your haircutting ability and be annoying for the client.

Conversations

  • Do have conversations with your clients that focus on them, such as their hobbies or work.
  • Do speak in an appropriate tone.
  • Don’t engage in gossip, especially about the salon, coworkers or competing salons
  • Don’t overshare and talk only about yourself and your personal problems
  • Don’t use profanity nor vent about a coworker in front of clients
  • Don’t talk about politics, religion or sex as these are highly personal and sensitive topics
  • Don’t talk too loudly so others in the salon can hear
  • Don’t use industry jargon, but rather converse with clients in a way they will understand.

Personal Hygiene

  • Do look and smell nice. After all, you’re the expert when it comes to looking stylish and great.
  • Do dress appropriately. Don’t be afraid to express your own unique style and personality. However, don’t look trashy.
  • Do excuse yourself when treating a flesh wound.
  • Do wash your hands, use mouthwash, deodorant, perfume and Febreeze on your clothing, especially if you’re a smoker.
  • Don’t wear low-cut shirts.
  • Don’t wear too much perfume or cologne.

Professionalism

  • Do be on time. Have a tight schedule. Your client’s time is limited and valuable.
  • Do go to work, unless you’re sick or have already pre-arranged a vacation.
  • Do be honest, kind, respectful and gracious towards your clients. Thank them for their time and patronage. Strive to make them happy and right wrongs.
  • Do be receptive.
  • Do be present, attentive and a good listener. Give clients your undivided attention.
  • Don’t discuss hairstyling tips with clients or leave a tip sheet in view at your station.
  • Don’t bring your child into the salon. As their parent, you’re responsible to find childcare.
  • Don’t use your cellphone or keep it out on the floor. Instead, use it during your breaks.
  • Don’t poach another salon’s clients. Instead, build your own clientele.
  • Don’t run from avoid or make excuses for treating demanding clients or clients requiring difficult cuts.
  • Don’t take your clients for granted.

Clean Environment

  • Do clean up your area after each client.
  • Do sanitize tools after each client.
  • Do clean the equipment you used.
  • Don’t treat a cut at your station in front of a client.
  • Don’t expect a good tip for poor service. While industry standard dictates a 15-20% tip, clients aren’t required to tip, especially if they aren’t satisfied.

Hair Salon Customer Etiquette

Good relationships are a two-way street, requiring work and cooperation on the part of both parties. While clients expect professionalism and cleanliness of their hair stylist, hair care professionals expect a level of respect for their work environment and time as well as adequate recognition and compensation for their services. Here are some salon adequate tips for customers:

Before the Appointment

  • Do be on time. Hair stylists have busy, tight schedules. A rule of thumb is to arrive 15 minutes before your appointment time.
  • Do call in advance if you’re going to be late. The earlier you call, the better. If you’re more than 15 minutes late to your appointment, reschedule. Stylists work in 15 minute intervals and customers later than 15 minutes late can cause stylists to get inadequately backed-up the rest of the day with other clients.
  • Don’t just show up late or without an appointment and expect to be seen right away.
  • Don’t bring your child with you to your appointment unless the salon allows children or you’ve called in advance to give the stylist a head’s up.
  • Don’t show up to your appointment sick.

During the Appointment

  • Do follow the rules of the salon. Adhere to their cancellation policy, phone use policy and the salon’s policy on kids.
  • Do be careful about what you share in conversation. Deeply personal stories or information can make the stylist and other clients uncomfortable.
  • Do ask if it’s okay to text while getting your hair done.
  • Do tell your stylist about any short, important phone calls that may come while in the appointment.
  • Do know your stylist’s limits and areas of expertise. Ask for referrals if your stylist isn’t specialized in an area you want.
  • Do ask questions.
  • Do be honest and upfront about your dissatisfaction of your hair style.
  • Do know how much the service will cost and let the salon know your budget beforehand. Don’t be afraid to negotiate a price with the stylist.
  • Don’t lowball the cost of your service.

After the Appointment

  • Do tip the stylist at least 15-20%.
  • Do tip the assistants.
  • Don’t feel obligated or pressured to tip for messy or sloppy work or for a style you don’t like.

Working in a salon as a hair stylist is often a fun and rewarding profession. As one gains experience, the more he or she will become knowledgeable of these tips for salon etiquette. Hair stylists have certain proper etiquette just like clients do to help make the salon a place of relaxation.

If you’re interested in learning more about how to be a hair stylist, contact us at Taylor Andrews Cosmetology School today and we’d be happy to tell you about our cosmetology programs as well as provide additional information so you can choose the right cosmetology career that meets your own goals.

The post Proper Salon Etiquette appeared first on Taylor Andrews.

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You’ve gotten through the first month of 2019, your resolutions are either well underway or have fallen to the wayside like some us, but it’s still the perfect time to continue a fresh start with a new look for the new year. A cute, fun hair style is just what you need to shake off those winter blues and compliment the new and improved you. There are many types of hair trends and styles out there. Maybe you have a cute bob or a modern, sexy pixie cut. Will these 2018 trends continue in 2019? What will be the new style for your locks in 2019?

If you’re wondering whether or not to modify your current hair style or to transform it completely, here are the predicted top hair trends for 2019:

  • Curtain Bangs

If you’re looking for a less drastic way to freshen up your look, curtain bangs are what you’re looking for. These longer bangs are parted in the middle so your forehead and eyes show beneath. This is an easy look to pull off if you’re looking for a low-maintenance hair style and she has long, straight hair.

  • The Soft Bob

The bob hair style hair trend will carry-over into 2019, but with a different look and feel. A rounded top and loose, undefined bottom edges of the 2019 bob will give a warmer, youthful, laid-back feel.

  • Fringes

Going back to bangs, fringes are expected to make a comeback in 2019. This was one of the top hair styles of the 90’s due to its versatility and no-nonsense nature. This hair style trend is ideal for women (and men) who have straight or wavy hair. There are numerous kinds of fringe-cut bangs out there so it is important to get suggestions and recommendations from your hairstylist concerning what fringe cut would be best for  your face.

  • The Shaggy Cut

The glamified “bed head” look of the 70’s is expected to take 2019 by storm. The shag cut is low maintenance and convenient for medium to long haired gals who also have a busy schedule. This shaggy cut is very versatile allowing you to brush and leave hair “as is” for a casual, yet sophisticated look or use a curling iron and additional product to exaggerate the natural curls and waves for a more formal evening.

  • Face-Framing Layers

Long and mid-length “middies” that feature longer layers that frame the face and are longer in the back and shorter in the front will be a popular cut for 2019. While this style will require more attention and upkeep, it is a simple, classy look that also embraces your natural hair and gives the hair added volume.

  • Wet Hair

Believe it or not, the rush out the door without drying your hair look is expected to be a hit in 2019. To achieve the wet look, look for high-quality leave-in hair moisturizing products. You can also use small, one-inch curlers to exaggerate natural curls and add volume and texture.

  • Unique Hair Colors

If you have light brown or blonde hair, it is becoming increasingly popular to color your hair either gray (yep, the mature look is in), lavender or “toasted marshmallow” where the roots are dark and the ends are either colored white or a light cream color. These hair colors are favorites as they are bold and let you stand out, but not in an overly obnoxious way.

  • Half Top-Knot

High and tight top-knots, a.k.a buns were popular in 2018. It didn’t matter if they were tight and perfectly held in place or if they were the quick, messy, bed head variety. In 2019 these top-knots will remain popular though the 2019 version will have a little twist: the half top-knot. Instead of putting all the hair together in a bun, simply put half the hair in a high top-knot and let the other half hang down freely in the back. The style is quick and easy, can be dressed up or down and is a nice way to get the hair out of your face.

  • Midi-Length Hair

The mid-length style of hair that goes to the shoulders will be popular in 2019 even with bobs, lobs and pixie cuts.

  • Golden Blonde and Caramel Brunette Coloring

For those that aren’t quite brave or adventurous enough to go for a lavender, lilac, gray or marshmallow coloring, the embracing and enhancing of your natural blonde or brunette coloring will be a popular in 2019. A sun-kissed golden blonde and a soft, warm caramel brunette brown will especially be in style.

If you want to shake up or enhance your hair style for 2019, try one or a combination of the abovementioned hair trends that are expected to take off this year. While the new year has already started, it isn’t too late to get that transformed or enhanced hair style you want for the year and these 2019 hair trends will be something to keep your eye on.

At Taylor Andrews, we offer affordable, professional hair cutting and styling services in addition to cosmetology and nail services. We are a well-known beauty school that can transform your look so you can start the new year looking as fabulous as you feel. To learn more about our services or to become a Taylor Andrews student and help people look their best, contact us today.

The post Top Predicted 2019 Hair Trends appeared first on Taylor Andrews.

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You love your long hair but it can definitely require a lot of upkeep. You spend a lot of time washing, straightening and styling your hair and using the right shampoos, conditioners, and products but no matter how much effort or expensive products you use, you still end up with split ends that can cause or indicate hair damage. You know that in order to keep your locks healthy and longer-lasting, you must take care of them.  What if how you are taking care of your hair the wrong way?

Follow these tips  on how to avoid split ends before they even have the chance to occur. This will help prevent more hair length from needing to be cut off, letting you keep more of that long hair you’re proud of.

Skip the Wash

Instead of washing your hair every day, consider cutting down to just every other day. Even the most expensive, “natural” hair shampoo contains ingredients that strip away the hair’s naturally produced oils. While you don’t want to walk around with greasy hair, avoiding a daily wash will help your hair to retain its natural moisture, keeping it healthier. The less frequently you expose your hair to shampoo, the more exposure the hair will have with the beneficial natural oils produced by the body. By washing your hair every other day, your hair will be healthier, longer and fuller and will help prevent split ends.

Be Careful When Brushing 

No one likes getting big knots and tangles in their hair. If you’re short on time, you may be tempted to grab the nearest brush and brush the hair vigorously. This impatient tearing through the hair with a brush not only causes you to lose more hair, but it can damage your hair and cause more split ends. When getting the tangles out of your hair, be cautious and cognizant of how you are brushing, and the amount of hair you are losing in the process. Start out by choosing the right type of brush. One with flexible bristles will more easily detangle the hair without causing damage. Start at the ends of your hair, slowly working your way upward until it is untangled. By starting at the roots, you will only drive knots further down, creating more damage and split ends.

Ease the Towel Drying 

You may sometimes skip the hair dryer because you have time for your hair to air dry and you want to give your hair a break from the harsh heat of the hair dryer. Depending on how long and thick your hair is, it can take a few hours for your hair to completely air dry. Drying your hair with a towel if done right can be an effective way to quickly dry your hair. However, rubbing the towel too fast and violently through the hair can cause damage. Wet hair is weaker than dry hair, making it more susceptible to towel damage. Don’t scrub or rub the towel against your hair, especially along the ends.  If you want a quicker towel dry for your hair, wrap the towel around your hair and lightly squeeze, letting the fabric absorb any extra moisture.

Avoid Heat

The frequent exposure to intense heat can damage the cells of the hair, leading to unsightly split ends.  Whether it is blow dryers, straighteners, or curling irons, the heat from each of these will be damaging to your hair. Of these hair styling tools, the hair straightener is the worst. If you do use one of these tools, make sure to apply a heat protector beforehand. Try to use these hair styling tools as sparingly as possible. By styling your hair in a way that avoids the use of these tools, such as a ponytail, you’ll give your hair a much needed break to once again become healthy and long.  

Split ends are common and yet are one of the most damaging things that can happen to your hair. Despite their damage, they can be easily avoided or minimized. To maintain or enhance the health, and look of your long hair, it is important to avoid some of the aforementioned hair care mistakes such as using heat-producing hair styling tools, washing your hair every day and roughly rubbing the towel through wet hair, that are often what causes split ends.

Split ends don’t look great and can take away precious length from your long hair. If you have split ends, consider  scheduling an appointment with one of the hairstylists at Taylor Andrews. We know how to get rid of split ends  and how to prevent split ends so your hair can look vibrant, healthy and beautiful.

The post 4 Tips for Avoiding Split Ends appeared first on Taylor Andrews.

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When preparing for your career as a cosmetologist, most people focus on the skills and experience they need to succeed. However, cosmetology does not just require technical skills — life as a hairstylist means you will also be managing a salon’s physical demands. You will be bending, reaching, holding your arms above your waist, and standing for most of the day. In this article, we’ll be covering topics like what to wear, recommended muscle groups to strengthen, how to stay energized on the floor, and suggestions for how to approach each movement you make in the salon.

Here are some tips for managing the physical demands of being a cosmetologist:

The shoes you wear matter. This should be an obvious one, but the shoes you choose are going to determine your comfort throughout the day. Standing for long periods of time is strenuous, but you are sure to experience a significant difference in your endurance depending on what shoes you choose. Invest in shoes that are comfortable, have good arch support, and can be worn with a variety of outfits without diminishing your style. The health of your back is directly affected by your footwear — as is your long-term career.

You will need your upper body strength. As a hairdresser, you will spend a lot of time with your arms raised in unnatural and unusual positions, sometimes while holding tools in your hands. Knowing this ahead of time, practice strengthening those muscles. Pilates, yoga or martial arts have been popular choices for working out because they pair whole-body movements and strengthening exercises with beneficial mind practices, like breathing and focus. All essential skills and abilities you will need on the salon floor!

Don’t forget to stretch. Prevent your muscles from becoming tight and increasingly sore by remembering to stretch throughout the day. Stretching out both your upper body, legs and back at the beginning and end of every day means your muscles will be relaxed and ready for whatever is in store for you next. You will be establishing good habits, be less likely to injure yourself, and extend your career life overall.

Feed your body good fuel to get through the long days. It is no secret you will be spending long hours on the salon floor. Maximize your energy and strength by making sure you have healthy and filling meals. An easy way to do this is by meal prepping, as well as hydrating regularly and having healthy snacks on hand. The easiest way to set yourself up for failure is by skipping meals or eating junk food which will not keep you full or energized on the floor. Some snacks that will keep you full for longer amounts of time include trail mix, hummus (great with chopped veggies!), almonds, and berries. Keeping a canteen of water around your workspace is also a great way to visually remind yourself to keep drinking.

Pay attention to how you use your wrists. As someone who works with your hands, you will be controlling many of your movements with your wrists. Practice good habits by keeping them straight and engaging your entire body in every task to avoid tiring out too quickly or overworking one set of muscles. You may find repetitively curling your wrists while cutting or styling hair can cause muscle strain. If you are experiencing pain, practice changing your wrist motions and stretching more. Never push through a pain threshold — stop, adjust, and find a motion which works for you.

Remember to breathe while you work. It is easy to get into the habit of holding your breath while you are working. Students, who are more likely to be nervous, often hold their breath when they are first learning. If you find yourself struggling to breathe normally while you are in the salon, consider doing breathing exercises or yoga regularly to practice your breathing technique. This will not only affect your energy level and strength, but it is a good practice to breathe purposefully throughout the day and keep both your mind and body grounded.

Make sure you are unwinding mentally after the day is done. Stress, in addition to affecting your mental state, can also affect you physically. We often store the stress we experience in our bodies, so keeping your brain healthy and relaxed as a hairstylist is just as important as doing it for your muscles! If you find yourself heavily relying on alcohol to relax or endlessly overthinking what happened at work that day, there is a good chance you are not remembering to actually “leave work”, rest, and recharge. It’s important to switch off the stresses of the workday once you have left. Give yourself a break! Find the way you relax the best – it could be watching a nature documentary, some light television, reading, exercising, or spending time with people you love – and let it take your attention. Having a good work/life balance is good, but make sure you are using your time away from work to ACTUALLY unwind.

Have a purpose for every movement. Engage the philosophy of working smarter, not harder. Make sure you’re moving with purpose and being efficient with every task. Strengthening your body and using the good techniques you’ve learned will help you conserve energy, build endurance, and make you an overall more skillful artist. A hairdresser who can move purposefully on the floor will be able to offer more to their clients and maintain an excellence that will last their entire careers.

Any good beauty school should be teaching you how to manage your time, your clients, and the physical demands of your work. At Taylor Andrew Academy, our cosmetology courses will teach you how to best manage your physical needs as a hairdresser and offer tricks for managing your movements behind the chair and for your overall career. Looking to learn more about cosmetology? Learn more about choosing the right beauty school for you. Get more info on Taylor Andrew Academy’s upcoming class schedule and start learning with us.

The post Managing the Physical Demands of Being a Cosmetologist appeared first on Taylor Andrews.

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Haircutting shears, also called haircutting scissors are the lifeblood of any cosmetologist. Without shears, a haircutting professional would not be able to do his or her job.

To those who aren’t in the haircutting or barbering professions, shears may appear to only be a pair of odd looking scissors. Shears, however, are big investments as they are designed specifically for hair cutting purposes. Taking proper care of your shears is essential to achieving the perfect haircut and ensuring you get the most out of your investment.

Tips for Maintaining Shears

It is professional best practice to regularly clean and sanitize your haircutting shears. Not only will this help keep the shears in great working condition and help them last longer, but it is required by many states for hygienic reasons. Besides cleaning, proper use and storage are necessary in maintaining your haircutting scissors.

1. Be Careful When Handling Shears

Haircutting shears are to be handled gently and carefully while being used throughout the day. Throwing the shears down hard on the counter or accidently dropping them on the floor can cause damage to the alignment of the blades as well as dull the cutting edge of the blades. If the scissors get damaged or nicked when dropped, they will need to be serviced and repaired.

It’s also important that you don’t let others use your shears. Haircutting shears are very expensive and designed with a very specific purpose. They shouldn’t be used for everyday applications. Never use your shears to cut wrapping paper, open a bag of chips, etc.

2. Adequate Haircutting Shears Cleaning

Haircutting shear maintenance begins with daily cleaning and sanitizing. Every salon and barbershop has its own shear cleaning requirements. Most of these procedures require one to clean and sanitize the scissors between clients. In addition, it is a good idea to regularly wipe the shears off during the same haircut to keep hair fragments and perspiration from the hair stylist’s or barber’s hands from interfering with the scissor’s cutting performance. Water, cleaning solution and sweat should never be allowed to dry on the shears. Not only does it make the shears look dirty, but the residue build-up can dull the scissors, deteriorate the surface of the shears and cause possible spreading of infections through cross contamination.

The proper cleaning of haircutting shears involves rinsing the shears with soap and water, careful and thorough drying and the use of rubbing alcohol or quaternium haircutting shear sanitizer solution. Sometimes  the use of an autoclave after washing and drying is used.

In addition to the regular cleaning and sanitizing throughout the day, daily oiling of shears will also keep them in tip-top shape which will extend their useful life and keep them in great operational order. Many hairstylists and barbers oil their shears at the end of the day when their scissors won’t be used for many hours. The haircutting shear oil keeps them from rusting and getting stiff, allowing for easy, smooth, efficient and controlled haircutting. Rusty or stiff shears will be difficult to use, causing hand discomfort for the haircutting professional and an unsatisfactory cut for the client. Hair shear oil also helps flush out lodged or stuck hair fragments from the inside of the scissors that the regular washing and sanitizing may have missed.  When using shear oil, it is best to have the scissors open to 45 degrees and place a small drop on the center joint holing the two blades together. Gently rub the oil into the scissors using a soft cloth. Too much oil can cause the shears to become slippery which will increase the risk of them being accidently dropped.

3. Properly Store Your Shears

After cleaning, drying, sanitizing and oiling, keeping haircutting shears stored in a way that keeps them protected and dry will also extend their useful life and maintain their performance and handling. After they’ve been cleaned, sanitized and protected, store your shears in a protective case, with a soft, absorbent lining that will help keep the shears from moisture and environmental factors. The shears should have their own compartment in the storage case, and you should never store your shears loosely with other tools. If the shears and other tools can knock against each other, you run the risk of damaging the blades. Store the case in a location that will remain dry.

4. Keep Shears Sharp and With the Right Tension

Not only do the blades need to be sharp, but they should be easy and comfortable to handle. A pair of haircutting shears that either have a tension that is too loose or too tight can negatively affect the scissors proper handling and cutting ability.

Too little tension in the scissors can lead to damaged blades and additional stress on the hands. Loose tension scissors will yield a poor haircut as it will bend, not cut, strands of hair.  When haircutting shears become dull, it is important to have them sharpened and serviced by  a professional shear sharpener or sharpening company.

Professional sharpening will mean the haircutting shears will be sharpened properly, using tools and techniques that won’t damage the scissors.

5. Use Haircutting Shears for Hair Only

Hairstyling professionals and barbers know that their haircutting scissors are for only cutting hair. Family members, friends and clients, however, may see them differently. A client may want to borrow your shears to cut open an envelope or cut a loose thread from their sweater, but this can cause damage to the scissors.

While to the untrained eye, there isn’t much of a difference between a strand of hair, a piece of paper and a strand of polyester. Cosmetologists, however, know there are noticeable differences. Hair has a different thickness and texture than cloth and paper. Hair is made of microscopic strands of connected proteins. Paper is made of compressed wood pulp and fiber. Fabric entails twisted threads of woven cloth. When haircutting shears are used to cut anything other than hair, the blades become dull quickly and the blades can be thrown out of proper alignment.

Haircutting shear maintenance requires:
  • careful handling
  • regular cleaning, drying and sanitizing
  • daily oiling
  • regular sharpening
  • tension checking

Following these tips for how to take care of your shears will help make your shears last longer and deliver easy, comfortable, accurate and great-looking haircuts.

The hairstyling and barbering profession is a fulfilling, meaningful career with many professional career paths. Those looking to connect their passion for hairstyling and making people look and feel their best, contact us at Taylor Andrews to enroll in our hair stylist courses or to learn more about our other cosmetology programs. We are a highly recognized beauty school with a variety of course schedules allow students to get the education and experience they need for their cosmetology career at their convenience. Contact us today to learn how we can help you achieve your dream of becoming a hair stylist or barber.

The post How to Take Care of Your Haircutting Shears appeared first on Taylor Andrews.

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Originally posted Nov. 25th 2014. Updated with new information.

Your brand reflects your work and your style, and as a stylist or cosmetologist, you need to start building and shaping your brand as soon as you graduate beauty school.

As a new graduate, you may start working in a salon where you can build your experience and really start to understand who you are as a cosmetologist. This salon will likely have its own brand, and you will have to work within it for a while, but you can learn a lot from that experience.

Soon, you’ll have an opportunity to start building your own personal brand, too. This will be critical throughout your career, helping you find and keep new clients and consistently increase your business.

Building your brand is especially important if you immediately jump into owning your own shop. You won’t have an established brand to rely on, so you’ll need to make sure yours is solid and stands out in a crowded market.

So let’s take a look at the different elements that make up your personal brand and how you can use them to be more successful after beauty school.

First, Define Your Brand

Lots of people cut hair, but not everyone does [blank] as well as you do [blank]. You can be THE person in the city who is known for doing [blank].

Okay, that was a strange way to say that, but the point remains valid. Before you can build your brand, you have to define what it is that makes you different from everyone else.

This isn’t as hard as you may think. It’s simply a matter of defining the things that you really love doing, or the things you excel at, or the type of services you most often perform. If you focus on the things that you know, you can deliver amazing results. This, in turn, will feed into a stronger brand.

The Elements of Your Brand

Your brand – or your “image” – needs to be consistent across all your marketing efforts and anything about your business that your customers may interact with.

That means if your brand is as a casual, friendly, family establishment, then the look of the salon, the way your staff interacts with clients, and your pricing has to reflect that “personality” or image.

Don’t try to fake your brand. Let your real personality shine through here and build your brand around what you learned in barber school, your cosmetology classes, or even your makeup artist coursework.

Will you present your business as casual and fun, upscale and elegant, or fast and convenient? Whatever it is, you need to make sure these elements are expressed in every part of your brand. More specifically, it needs to come across in your portfolio, on your website, your social media, your business cards, and how you interact with your clients. Let’s take a closer look at these elements.

Create a Portfolio

If a picture is worth a thousand words, then your portfolio should be an extensive discourse on why your clients should choose you over any other stylist.

Potential clients are looking for examples of your work so they can make an informed decision. You can show off your skills, your personality, and your history of amazing results by taking lots of pictures and organizing them in a portfolio.

This portfolio should include examples of all the styles, cuts, colors, perms, and everything in between that you can confidently offer your clients. It is one thing to post each new photo to your social media accounts (which we’ll discuss in a minute), but there needs to be a definite archive of your best work where anyone can find it at any time.

Build a Branded Website

No business or brand is complete without a modern, fresh, and updated website.

Word of mouth used to be the most reliable way to gain new customers, and it still is. It’s just that word of mouth has now gone digital.

Potential customers want to know more about your business and –more importantly – you. While a lot of your personality will come out in your social media (see below), your website is like your online home from which you can base your operations.

Your branding has to be clear on your website, and we’re talking about more than just your logo and color choices.

Once you’ve defined your brand (see above), those elements need to be highlighted across the website.

One of the easiest ways to do this is by hosting your portfolio on the site. This makes it easy for clients to explore and share with others.

You can even create a blog and deliver content to engage with your clients even more and list more of your skills or talk about changing styles and trends.

Use Social Media

Social media is used in many businesses, but in the beauty industry it has become extremely important.

The popular social platforms are often the first place that people go when they are looking for a new stylist. It’s also where your customers will go to discuss their experiences and share pictures of their beautiful results.

A lot of your brand – and a huge part of your reputation – is going to be made on social media.

Have some great before and after shots? Post those. Have some tips for taking care of a new style or color? Share those, too. Have a great story about why you got into this business in the first place, that also makes great social media content. Running any specials over the weekend? Make sure everyone knows about it.

You can really let your personality shine here while keeping your customers in the know about your business.

One word of warning, though. You must always remain professional and take the high road. The simple nature of social media means that negative things are going to be said. You need to interact with your clients without ever getting dragged into arguments and accusations.

Remember, even if someone says something negative, you can build an even stronger reputation when others see how you work to resolve any issues.

Create Business Cards

Whether you are working from your home or at a salon, a business card is going to be an effective marketing asset. The online social media aspect of your business is important for building your brand, but don’t forget the offline as well.

Your cards should feature your name, your salon name, your phone and email, and your website address. It should have your logo and use fonts that fit with your overall image.

Carry these cards with you at all times and keep a stack at your salon. Offer a business card or two to your clients as they leave, it’s an easy way for them to share with their friends the great experience they’ve had.

Always Continue Learning

Just because you’ve graduated beauty school, that doesn’t mean you should ever stop learning.

You need to keep up to date on the latest styles through taking additional courses or doing research on the newest methods. Styles are constantly evolving, make sure you are up to date with the latest trends in fashion to deliver any style your client is looking for.

This kind of ongoing education will support your brand because you will become the cosmetologist who always knows the latest trends and techniques. You want become “that one salon that used to be cool.”

Be Friendly and Engaging

Word of mouth spreads faster than ever thanks to the internet. That’s why it’s more important than ever to make sure your good customer service, friendliness, and a welcoming and inviting environments are part of your brand.

Whatever else your specialties may be, no one is going to come back to a salon where they feel awkward and uncomfortable. Everyone needs to feel like they want to spend more time at your establishment.  

If you want to know more about how to build a beauty brand, then it’s time to get enrolled in one of our classes. We offer an extensive range of classes, including coursework in building your clientele after you graduate. Contact us today, or apply for a scholarship, to get started.

The post Building Your Brand After Beauty School appeared first on Taylor Andrews.

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Originally posted Jan. 6th 2014. Updated with new information.

There’s a popular song from the musical, Grease, simply called “Beauty School Dropout.” In it, one of the character’s works to convince the other that it’s time to go back to high school and focus on a more “mundane” or “usual” career.

The singer was sure this was the best option for the beauty school dropout because, well, she had dropped out once, so clearly she didn’t have the drive to achieve her dreams. Just give up now, the song seems to say, because it just isn’t for you.

Have you ever felt like that?

It’s not uncommon. People who have taken a break from cosmetology school often face an uphill battle to get back to their course work and gain the skills they need to start a new, amazing career.

We’re here to tell you that you don’t have to listen to those naysayers, even if they’re naysaying is in song, and especially if the doubts are in your own mind.

In fact, when it comes to your future, that song from Grease couldn’t be more wrong.

Whatever your reasons for taking a break from school, there are a lot of options available to anyone who wants to come back.

With a little extra planning, and a bit of determination, you can go from beauty school dropout to beauty school graduate and get started on your new career.

The reasons are many and varied…

There are so many reasons why a person might quit hair school. Perhaps your family situation has changed. Maybe you have had a child who requires your complete attention. Maybe you no longer have access to the same finances that you once did.

Sometimes, though, people take a break from their classes because they feel a lot of frustration. This could be frustration with themselves, frustration with the program, or frustration with other things happening in their lives.

Everyone faces different difficulties and challenges, but whatever you’ve faced up until now, you can still come back and finish up.

There are options to address almost anyone’s situation. Even if you’re concerned about whether the hours you completed before taking a break from school will transfer once you start back up again, simply speak with us about your options.

We’ll discuss all your reasons for stopping, and how we can help you find even better reasons to start back up. (You may be surprised how quickly we can find solutions together.)

…But so are your options

Whatever reasons or situations have built up to keep you from completing cosmetology school, there are many different options available to help you get around them.

Financing Options

One of the most common speedbumps preventing people from returning to beauty school is the finances required to attend.

If you had previously quit school because of finances, there are a few options available to you.

First, is to make the switch to night classes. There are several classes available at these times, making it possible for those who need to work during the day to pursue their new education during the evening. This will give you the chance to build your finances, or whatever else needs to be done during the day.

The second option is to apply for a scholarship to beauty school. We award up to 100 scholarships each year so we can help people achieve their goals. There are some eligibility requirements (that you can read on the linked page), but this is just one more way we can help you overcome those speedbumps and get back into class.

Time Options

There are a lot of demands on your time, but we’ve made it so you can fit your classes in on your schedule.

Hair school is done by hours rather than weeks, so you can choose the amount of time you will be there, whether it is full-time or part-time. We’re not here to force you into a schedule that will only add to your stress. You will decide how long you will be in school.

New Course Options

Going back to hair school may not quite appeal to you the way it once did. People change. They discover things about a potential career and begin to seek other options.

Of course, that doesn’t mean you have to give up on the beauty industry as a whole. At Taylor Andrews we offer courses in makeup artistry, barbering, microblading, nail technology, and more.

If hair cutting doesn’t seem quite as attractive as it once did, we can help you expand your horizons a little more and discover new ways to express your creativity in a career you’ll love.

Location Options

We all live busy lives, and if the commute is too long, many students begin to miss classes or look for other options.

At Taylor Andrews, we have locations in West Jordan, Orem, and St. George. That covers a good portion of the state, so you can attend at a location that is close to you.

Now Is the Time to Get Started Again

If you have been thinking at all about coming back to cosmetology school, now is the perfect time.

Every one of our classes, staff members, and guest artists are ready to help you achieve your career goals. We know how to keep our students motivated and excited about pursing their passions.

That doesn’t mean everything will automatically go smoothly, of course. Nothing is ever quite as easy as that.

However, we will work closely with you to determine how much longer you will need to be at school before you can graduate and move on to the next stage of your exciting new career. We’ll make sure you’re prepared for other challenges you might face and help you stay motivated throughout the entire program.

The path from beauty school dropout to beauty school graduate may not be as long as you thought, and the sooner you get started, the sooner you can complete your classes and become a real pro.

The post It’s Time to Change Beauty School Dropout to Beauty School Graduate appeared first on Taylor Andrews.

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Originally posted Jun 21st 2011. Updated with new information.

A career in the beauty industry is an opportunity to have an impact on someone’s life every day. In Nicholas French’s words: “With a pair of scissors and comb and a brush, you can make people happy, you can make people cry, you can make people miserable, you can make people get married… and you’re responsible for that.”

Of course, before you can start seeing results like that, you’re going to need to obtain a very specific set of skills and techniques first. This industry is constantly evolving, with new technologies and new trends opening up a whole new world of possibilities – if you know how to use them.

Getting into this industry means building on a strong education, which is why it’s so important to understand what you’ll find in the best beauty schools and how to use that information to reach your goals.

The following ten tips can help you determine how to choose a hair school that will put you on a path to a successful career.

1. Explore the Curriculum

From makeup artistry to cosmetology, there are a lot of options available for new students. You can start exploring the different courses offered by the school at basic level. This will at least let you see whether or not the school even offers the classes you are interested in (and whether or not they can help you reach your career goals).

While that’s a good start, you shouldn’t end there. Now it’s time to delve a little further and find out exactly what the curriculum includes. Do they offer hands-on experience in these classes? Do they have the latest technology related to these programs? Do they offer the classes when you can fit them in your schedule? Get all the details before committing to a class.

2. Check out the Campus

A virtual tour isn’t good enough. Take the opportunity to get a tour of the campus and really get a feel for the place in person. You can see for yourself how up-to-date the campus really is and make sure the overall atmosphere is appealing to you.

There’s more to this trip than just the campus, though. You should make sure the commute is reasonable and then look around the area to see if parking will be a struggle or if there are some conveniences around the neighborhood that will make the experience more enjoyable.

3. Career Support

How much support does the school offer after your coursework has been completed? More importantly, does the curriculum start you on the path to managing a successful career?

A beauty school should also be a business school (to some point). When you graduate and go out into your own job – or possibly your own salon – you will need to augment your talents with some everyday business know how to keep the place running profitably. So, don’t just look at the hair school and check to make sure they offer business management, finance, and customer care classes, too.

4. Tuition Costs

Your school should be clear and upfront about all tuition costs, so nothing comes as a surprise. You should also take the opportunity to find out if there are any scholarships or other financial aid programs available. While you shouldn’t choose your beauty school based solely on the price, you need to make sure that you see real value for the cost of your tuition.

5. Guest Artists

A good cosmetology school will bring in the industry’s brightest minds to instruct their students. World-famous salon professionals visit Taylor Andrews year-round. Past artists have included Phillip Wilson, Vivienne MacKinder, Nicholas French, Faatemah Ampey, and Brian and Sandra Smith.

6. Scheduling

 Different curriculums start at different times throughout the year. Find out when the next round of coursework begins and make sure it fits into your schedule. You may have to wait until the classes begin again, and that’s fine too, because you don’t want to overdo it and stress yourself out too much. You will want to make the most of your time in beauty school.

Check out the times that your classes are offered because you may be able to get the classes at night and work them around your current job schedule. It’s also important to be aware just how long the coursework lasts so you’ll know how long you’ll be committed to this path.

7. Atmosphere

 Your classroom should look like a professional’s everyday work environment. This helps you feel comfortable in a salon setting immediately upon graduation. According to Brian Smith, Taylor Andrews “looks like a very upswept spa… so all of the students are going to really get the feeling of what they’re going to be doing in life.”

8. Reputation

Your cosmetology school should have a history of high graduate job-placement and openly inform you about the credentials and experience of its owners and instructors. Taylor Andrews students are successful from Los Angeles to New York.

9. Hands-on Experience

 Students should be cutting hair in a hands-on setting as frequently as possible. At Taylor Andrews, we focus on giving our students the experience needed to succeed, and our externship program gives you the chance to work in the area’s top salons while still in school.

10. Tech Level

Is the school using the latest and greatest technological resources and cutting-edge techniques? New tools and tech are being implemented all the time, and you need a school that will prepare you for a high-tech professional environment. This is something you can check on your physical tour of the facilities but be sure to ask about it, too.

Getting the Information You Need

Getting an education at a top beauty school can really kickstart your career in a creative and challenging industry – so make sure you get everything out of this opportunity that you can.

Jumping into the world of cosmetology can be a lot of fun, and it’s a career in which you can let your creative senses and your business savvy really shine.

At Taylor Andrews we make it easy to get started. From hair design to master esthetics, our staff is dedicated to helping you reach your career goals. Take a look at our upcoming class dates and get more information about our beauty school.

The post 10 Tips for Choosing the Right Beauty School appeared first on Taylor Andrews.

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A career in beauty or cosmetology is a fun, exciting and rewarding one. The career is popular for both young students right out of high school and adults who want a career change.

As simple as applying make-up or cutting and styling hair appears, there are technical aspects that must be learned and perfected. Proficiency in one’s skills is also required. After all, a client’s look will rest in your hands. As eager as you may be to start your beauty career, here are some things you’ll need to get started:

  1. Go to Beauty School

    Whether you want a career in cosmetology, hairstyling or barbering, you’ll need to first go to an accredited beauty school and pass the appropriate licensing examination for the state in which they hope to practice in. Beauty school is a unique experience that involves hands-on learning at an accelerated pace. While there is homework and exams, the length of beauty school is significantly shorter than a traditional 4-year college. This means you can launch your dream career faster. Many beauty schools not only give students the needed experience, but they will help students prepare for their respective licensing exams.

  2. Create Your Portfolio

    A great portfolio is key in showing prospective employers and clients what you’re capable of and what your unique style is. In many cases, a strong portfolio is necessary to get that dream job you’ve always wanted. Taylor Andrews students get hands-on experience doing make-up, manicures and pedicures, barbering and hair styling on real clients at the on-campus salons. Students can take pictures of their work to create their own professional portfolios to show to employers and clients.

  3. Polish Your Interview Skills

    It is easy to cram your head full of knowledge and have an outstanding portfolio documenting your experience. What can be challenging is articulating your abilities in a professional, friendly, respectful and clear manner  to a prospective employer or client during an interview.

    Each workplace has a unique culture, style and feel to it and employers are interested in employees who support and exude that same character. A career in cosmetology and beauty also involves constant interaction with clients, making excellent customer service skills and a friendly, bubbly personality important.  Students at Taylor Andrews can get professional support from renowned faculty and staff including help with job placement and interview help. Our instructors and staff have many years in the industry and they know what employers are looking for.  

  4. Learn the Business Side

    Chances are, you may have been drawn to a career in beauty because you enjoy being around people and you have a passion to make them look their best. Few students know that there is a whole business side to the industry. Whether a student chooses to work for a salon, a large beauty care product or start their own salon, they are working for a business. Knowing the business side of beauty industry will make students stand out from other applicants and make them an invaluable part of their workplace.

The cosmetology or beauty career of your dreams can be a reality when you take these abovementioned steps. Contact Taylor Andrews today to learn more about our programs and take that first step in your dream career.

The post Kickstart Your Beauty Career appeared first on Taylor Andrews.

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You have always wanted to be a cosmetologist. You’ve enjoyed making friends and family look their best and you can’t get enough reading about the latest make-up and hair style trends. You’re excited to begin your career at Taylor Andrews. You then look at how much your program is going to cost to complete. There’s no way you can afford that. Before you lose hope and walk away from the career you’ve always dreamed of pursuing, here are some financial aid options you may qualify for so that money doesn’t get in the way of your dream career:

Grants

At Taylor Andrews, we highly encourage students to look into applying for grants. Grants are free money given to qualified undergraduate students that doesn’t need to be repaid. Pell Grants are the most well-known types of grants.

Loans

For students who don’t qualify for grants or if the grant doesn’t cover as much of the costs as the student needs, loans are a common choice. Unlike grants, the money on loans need to be paid back, sometimes with interest. There are multiple types of loans available, with the most common being subsidized and unsubsidized loans.  With subsidized loans, the federal government pays for the loan interest. Unsubsidized loans are often low-cost and have a fixed interest rate which the student will need to pay back.

Taylor Andrews Scholarships

At Taylor Andrews, we believe money shouldn’t get in the way of our students pursuing their dream careers in cosmetology. To help our students pay for their education, we have a variety of merit-based scholarships available. These scholarships are popular and require students awarded the scholarship to claim it by a strict deadline or else it will be given to another student. There are often course limitations and restrictions in order to utilize the scholarship. Our scholarships are great compliments to grants and loans to help cover the costs of fees, materials and books for school.

Affordable, Flexible Payment Plan

Some students choose to forgo loans, grants and scholarships and pay for their schooling themselves. Sometimes, while these students are financially able to pay for their courses, they aren’t able to pay the costs in full in one lump sum. This is where our affordable, flexible payment plan comes in. The Taylor Andrews payment plans come with a fixed, low interest rate and the option to make 12-18 monthly payments. All our payments require students to pay a $3,000 down payment up-front. The full cost of tuition is expected to be paid by graduation.

Other Sources of Financial Aid

Besides the more traditional ways of grants, loans and scholarships to get money for cosmetology school, there are other financial aid sources available.

Utah Vocational Rehabilitation Services

Students with disabilities and who reside in the state of Utah are eligible for school and job placement assistance through the Utah State Office of Rehabilitation with the goal of increasing their independence.  

Veterans Administration (VA)

Students who are veterans of the armed forces, their dependents and survivors can receive financial aid and employment assistance through the local VA.  

Local High School Student Scholarship Program

Some students already know they want to go to cosmetology school while still in high school. Most financial aid options for college, however, are geared to students who have already graduated high school. Taylor Andrews is proud to support aspiring cosmetologists from local high schools in their pursuit of higher education at our cosmetology school. We partner with various high schools in the Alpine School District and match the school district’s partial tuition scholarship.

Attending cosmetology school can cost more than you’d like and the expenses can prevent you from moving forward in pursuing your dream career. Fortunately, there are many financial aid options available. If you have your eyes set on attending Taylor Andrews, we have compiled some financial aid resources on our website that you may want to check out. Feel free to contact us with any additional questions you may have.

The post Types of Financial Aid and Scholarships Offered at Taylor Andrews appeared first on Taylor Andrews.

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