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Keywords are key. An obvious statement, but we sometimes forget just how important they are to our SEO efforts and for generating a steady flow of organic traffic to our website or blog. Search engine optimization helps us appear higher in the SERPs for a given query. And that’s important, too: Between 70-80% of searchers […]

The post Search Intent for Keywords: What Content Marketers Need to Know appeared first on Sujan Patel.

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Do you want a career in a high-growth industry in which skilled professionals and dedicated individuals with a drive to learn are both in high demand? A career in an industry that values diverse skill sets, from creatives and analysts to mathematicians and techies? A career that could land you your choice of in-house or […]

The post How to Start a Career in Digital Marketing appeared first on Sujan Patel.

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A few years back, I decided to chase my passion by taking a great opportunity with an incredible company (When I Work) in Minnesota. This was a huge change for me, since it followed the sale of the company that had been my life and blood for more than five years. Unfortunately, this move meant […]

The post What I Learned from Working 13.3 Hours a Day, 6 Days a Week appeared first on Sujan Patel.

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You’ve slaved away over your site’s content marketing pieces – don’t let that effort go to waste by failing to give your creations the promotional bump they need to get found. You’re just getting started when you finally hit publish or share. Does an author put their blood, sweat, and tears into a novel, sell […]

The post 50 Promotion Tactics To Include In Your Content Marketing Strategy appeared first on Sujan Patel.

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There are lots of reasons you might want to find trending content, including: Getting inspiration for your own content production Finding interesting, relevant content to share with your audience (i.e. on social media) Keeping up to speed on what sort of topics are (or are not) currently popular within your industry or niche Staying on […]

The post 15 Ways to Find Trending Content appeared first on Sujan Patel.

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How much time have you invested in thinking about the expectations your customers have of your company, and your ability to meet them? A lot? A little? Or none at all? Don’t worry – I’m not judging. If you answered “a little” or “none at all,” you’re certainly not alone. Overlooking customer expectations, or not […]

The post Set Better Expectations from the Start to Improve Customer Retention appeared first on Sujan Patel.

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There are many ways to build grow a business, but when it comes to building and scaling a business in 2019 and beyond, one key thing stands out: Customer experience. But while brands in general are becoming increasingly aware of the importance of customer experience, there are many that still don’t fully appreciate the value […]

The post Customer Experience is Key: Growing Sales, Marketing and UX Together appeared first on Sujan Patel.

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Traditional marketing targets a wide audience. That audience may be very specific; it may be very defined; but your strategy will be inclusive of everyone that falls under the umbrella of “marketing agencies” or “mid-sized ecommerce companies,” or whatever your typical customer happens to be. Account-based marketing shifts your focus from a wide pool of […]

The post Beginners Guide To Account-Based Content Marketing appeared first on Sujan Patel.

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Sujan Patel by Sujan Patel - 3M ago

As of early 2017, approximately 112 million Americans had listened to a podcast at least once. 67 million were listening on a monthly basis or more. This means around 20% of Americans are listening to podcasts regularly. That’s an incredible reach for an advertising channel that’s still massively underused by marketers – an advertising channel […]

The post Guide To Podcasts Advertising appeared first on Sujan Patel.

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Do you create content? Do you often struggle to come up with ideas? If so, you’re far from alone. I recently experienced three months of creative block. Three months back-to-back during which I just couldn’t manage to come up with any new ideas. Initially, this was hard to handle. Sure, I’ve suffered from creative block […]

The post Beating Creative Block After 4 Years of Content Production appeared first on Sujan Patel.

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