Leslie Eicher is obsessed with home design. Home staging is a proven marketing technique designed to help your home sell more quickly. At Staging That Sells, we offer personalized consultation for your property and provide the most current styles in home decor for every room, with results that are guaranteed to wow potential buyers.
Don’t wait until all of those new spring listings flood your real estate marketplace. Take the time now to start prepping your home for a quick, lucrative sale in 2019.
Photo Credit: Joel Marion Photography
Spring is prime-time for selling a home, but getting your property ready for market can be time-consuming, costly, and downright nerve-racking.
Here’s the good news: If you start planning now, the experience will not only be less stressful but you’ll also save money and get a jump on everyone else planning to list their homes this spring. Below we’ve outlined the most important steps to take when selling a home in the spring!
Our Top 5 Tips For Selling a Home in the Spring:
1. Schedule a consultation with a Certified Staging Professional® (CSP). Before you do anything else, consider an initial consultation with an expert! CSPs are trained to objectively view every detail of a house from a home buyer’s perspective. During your consultation, the CSP will identify everything that needs to be done to make your property “market-ready” and help you prioritize projects according to budget, urgency, and return on investment (ROI). Staging consultations typically cost a few hundred dollars, but can vary based on needs.
2. Set a budget. Some homes only need small improvements—fresh paint, landscape improvements, or new fixtures—while others need new windows and flooring throughout. When selling a home in the spring, be smart about which improvements are the most vital, don’t forget to include your closing costs, and apply for a home improvement loan if you need one. Trying to figure out which projects are worth your time and money? Check out Bankrate’s 6 home renovations that return the most at resale.
3. Create the schedule. Set the date for when you want to list the house. Whether March, April, or May, work backward from that date and create a schedule for the to-do list provided by your stager. The more time you have to prepare, the better!
5. The final stretch: Showcasing. According to the National Association of REALTORS®, 77% agents said professional home staging positively impacts the way potential buyers view a home—making it easier to imagine themselves living in a property. Before pictures are taken and the listing goes live, bring your Certified Staging Professional back in for a final session to ensure that everything flows, negative distractions are gone (or minimized) and the house’s best features take the spotlight. You’ll be amazed at what can be done – look no further than this example of a problematic family room that was transformed.
If the home will be vacant, your Certified Staging Professional will provide a design plan and an estimate to bring in the furnishings and décor necessary to give the home warmth and character. Whatever level of staging you decide to use, it will increase your property’s marketability and help potential buyers “picture” themselves living in the space.
Looking to calculate your potential savings? The Real Estate Staging Association (RESA) has a staging savings calculator that lets you figure out how much time and money (mortgage payments, carrying costs, etc.) you’ll save by staging a vacant property before listing it.
Remember that as soon as you decide to sell your home, you should also adopt the mindset that it’s no longer your home. This is now an asset that you’re trying to get top dollar for. By creating the plan, timeline, and budget now, you can make sure that your home is both show and move-in ready when selling season kicks into high gear.
Maximize your ROI when selling your home this spring. Ready to get started? Call us at 314-221-9113 to start your consultation.
It’s 10 degrees outside. The glimmer and glow of the holiday season is gone, and between the overcast skies and muddy, icy slush on the ground, wintertime is getting downright depressing. The good news is that by creating a cozy ambiance in your abode, and by incorporating some cheerful winter decorations, you can enliven your living space and brighten your spirits!
Since we’re all forced to spend so much time indoors this time of year, here are some of our favorite winter decorating ideas to help keep spirits high during dreary winter months and the worst of polar vortexes.
Make Your Home Cozier With These Winter Decorating Ideas:
Add more light to tune out the darker days. Create your own daylight with light-reflecting pieces, such as metallic and crystal décor items, mirrors, and additional lamps. You can also try built-in systems that use LEDs capable of changing colors to boost your energy in the daytime and help you wind down in the evening. Avoid dark heavy curtains at night and use shear material for privacy instead.
Inject energy through color. “Adding a hot hue within a neutral setting is one of the easiest ways to inject warmth and energy into a space, so it’s an excellent place to start if you’re looking to combat the blues in the winter months,” says Nadia McCowan Hill, Wayfair’s resident style advisor. She suggests focusing on just a couple of uplifting colors to sprinkle throughout your home, something like hot pink, zesty lime, or a fluorescent blue. Be sure the tones are complimentary and limit it to no more than three colors.
Wall art. We switch up centerpieces, mantle décor and floral arrangements for the seasons, so why not wall art? When it comes to winter decorating ideas, wall art is one of the first things to catch the eye when one enters a room, so bring in pieces with bright, happy colors to lighten the mood. Canvas and metal art (think “reflective”), in particular, are affordable, easy to hang options.
Get out of the holiday décor rut. Leaving your festive decor up all year long is tempting, but it’s better for your mindset to put it back up into the attic. Some items will still be applicable for the rest of the winter season, but if they remind you of the frigid weather outside, then it’s time to put them away. The holidays also create a lot of clutter, which can be just as depressing as the weather outside.
Go for soft, cozy textures. To warm up your home and make it feel welcoming, use a variety of pillows in different textures and add cozy throw blankets in the living area and bedrooms. Bring in energy through the “hot colors” you chose, and “Think about combining fur, with sweater like fabrics and even pom poms are a fun touch,” Hip & Humble Style points out. “It’s all about layering, think of it like dressing for a cold winter day!”
Bring in the outdoor greenery. Although the landscaping may be dormant and bare outside right now, you can always bring it back to life inside your home. Succulents are a good low-maintenance option that don’t require as much sunlight. Bright flowers will remind you that spring weather is right around the corner, and if they smell like spring, that’s an added bonus to trick your senses. Seeing them bloom and grow will bring positivity into your home. Place fresh, or faux flowers in soft cremes or whites on your dining table, tucked in on your mantel, or in a hanging wall basket.
It’s no secret that winter brings cold, dark days and a gloomy atmosphere that can negatively impact your mood. By incorporating these winter decorating ideas, you can make your home a cozy and comforting hideaway during the most frigid of months…and all year round. Lastly: if you’re decorating your home with the intent to sell, be sure to check out our guidelines on selling your house in the winter.
We’re often asked if we can provide decorating guidance – the answer is yes! If you’re in need of brightening up or refreshing the look of your home, give us a call. Our “redesigners” will help you update the look of your home using your existing items. We can also provide recommendations – or shop for – new items to bring in, all within your budget.
One of the things I enjoy most about being a Certified Staging Professional is the opportunity to apply my skills and training to a wide variety of homes. Whether it’s a loft condominium, a starter home, a suburban family home, or a luxury mansion, the same basic principles of good staging apply…but that doesn’t mean a cookie-cutter approach can be applied to every home! The devil is in the details, as the saying goes, and at Staging That Sells we believe it’s our focused attention to detail that attracts prospective buyers to the houses we stage, and sparks the emotional connection that makes them say, “I want to live here!”
Recently, Manlin Development Group brought us in to stage their most recent custom home – a gorgeous six-bedroom, five bathroom home on a half-acre lot in Kirkwood, MO – we were ecstatic! Manlin shares our commitment to high quality and is well known for their attention to detail. Nowhere is that more evident than in this incredible 5,000 square foot home, and as Certified Staging Professionals we knew that our job was to showcase — not overshadow — the builder’s high-quality appointments.
We chose elegant but muted neutrals and metallics to highlight the stunning woodwork, quartz counters, stainless steel appliances and high-end fixtures throughout each room, including the living room, kitchen, and master bedroom. Plush area rugs help define comfortable seating and dining areas while also highlighting the wide, dark stain wood floors. All furniture was meticulously placed to show off the flow, ample floor space, and the stunning windows that allow views to the beautifully landscaped yard. What more could you ask for?
In asking ourselves the question above, we realized: even luxury properties will be someone’s “home,” so we felt it was important to make sure the staging painted a picture of warmth and comfort, too. For example, the breakfast room styling glides directly to a three-season patio staged to show its potential as a place of quiet reflection with your morning coffee, or a place to wind down after a busy day of work, surrounded by the sights and sounds of nature. The master bedroom suite was likewise staged as a plush, comfortable place to retreat from the world.
To learn more about this property and see additional photos, check out the feature in STL Mag.
Selling your home? We can help transform your property into the home of a buyer’s dreams – contact us today!
While I’ve been staging my and my friend’s homes since the 1990s, I didn’t hang my professional shingle until 16 months ago when I earned my Certified Staging Professional accreditation. In that short time, Staging That Sells has showcased occupied and vacant properties ranging from starter homes to luxury homes, everywhere from downtown St. Louis to Eureka to O’Fallon. We’ve helped solve challenges for Realtors and home sellers, and along the way we’ve amassed an impressive inventory of beautiful furniture, rugs, lamps, art, and other décor items that help transform empty buildings into the home of someone’s dreams.
It’s been a pretty fast ride with lots of long days and aching muscles, but two bits of news make me think that we’re doing something right:
First, I’m delighted to announce that Staging That Sells has been named one of 10 finalists from across North America for the “Best Rising Star Home Stager of the Year” award in the 2018 RESA Awards. Celebrating their tenth year, the Real Estate Staging Association (RESA) is an association of professionals who work together to provide resources, set industry standards, and promote excellence in real estate home staging, with 40 chapters throughout North America. These awards recognize those who are showcasing the very best in home staging and design, and we are incredibly excited and flattered to be considered among the top 10 “Rising Stars.”
Second, and perhaps more important:
We just did the math and despite one very stubborn listing on an exceptionally busy street in the city, the average number of days on market for our stagings is only 12 days! I like to think that’s just one of the reasons we’re seeing a steady increase in the number of Realtors who call upon us to help market their listings!
Our sincere thanks to all the home sellers and Realtors who’ve helped us get this far in such a short amount of time! We will continue to work hard to make your property stand out among the competition, and to provide the best home staging service possible in the greater St. Louis area!
One of the most popular housing destinations in St. Louis, Tower Grove is a hot market for developers and flippers looking to rehab houses. The neighborhoods near Tower Grove Park have seen an enormous increase in homes being purchased by millennials and young families looking for a charming place to live in close proximity to downtown. From Tower Grove Heights to Tower Grove East, and nearby Shaw, it’s no surprise that Tower Grove Park homes have helped St. Louis has become a top 10 city for millennial home ownership, according to a 2017 study by apartment listing company ADOBO.
Homes in this area are often more than 100 years old and can require significant work to become move-in ready. One of the trickiest challenges is balancing the desire of millennials, who are looking for a turn-key property that’s been updated to reflect today’s décor style and trends. That’s where professional home staging comes in.
Consider this recent scenario: a developer purchases a Tower Grove-area house built in 1917 that needs a great deal of work. He spends months and untold thousands renovating it from top to bottom. But while he knows the changes and updates – new wiring, plumbing, HVAC, adding a second bathroom and completely re-doing the kitchen – are necessary, the developer still wants the house to reflect its history and adorns it with velvet drapes, swags, and antique furniture pieces reminiscent of the era.
The living room prior to staging.
Historic and Antique Are Two Very Different Qualities
As a Certified Staging Professional, I’ve been trained to review and examine the local market of every home we stage, in order to understand the demographics and desires of prospects most likely to look in that area. In this case, homebuyers attracted to this area are, by and large, millennials — young professionals in their late 20s and early 30s, singles and couples looking to buy their first home. Houses that look like their grandparents’ homes are NOT what these buyers are looking for. Millennials want the experience of having a property that may present history or character from the outside, but with very modern amenities and livability on the inside. If a property feels like it has been filled with relics inherited from their grandparents, it may leave them feeling like they’re visiting a museum rather than their new home.
Dining room prior to staging.
It took time and patience to convince the well-meaning developer that we needed to stage this home with on-trend colors, styles and décor that would appeal to today’s buyers and help them make an immediate emotional connection with the home. Once he bought into our vision we set to work and transformed the property into something prospective buyers could see themselves living in. Gone were the red-wine drapes and old rug seen above, along with the antiques scattered about the home, replaced by stylish, modern furniture and accents throughout.
The Tower Grove living room after we finished staging it!
Staging Is Essential For Tower Grove Park Homes
The end result? All of the hard work above paid off dramatically.. The house sold less than one week after going on the market. In January. In the Midwest. A traditionally “slow” time for real estate sales, if you’ve followed our recent post on selling your home in the winter.
We morphed the entire aesthetic of the dining room to fit a modern, stylish design.
If you’re a realtor, a flipper, or just relocating and selling your home in an older neighborhood, appealing to the buying demographics of the area will give you the best possible return on your investment. Give us a call and set up a home staging consultation to see how we can help you transform your property into a home that prospects will flock to.