SpyreStudios Magazine | Web-Design and Development Magazine
SpyreStudios is an online magazine about web-design & development and the myriads of other topics that fall in between. We strive to make this site as useful as possible by publishing thought-provoking articles, detailed tutorials, inspirational posts and providing a place where designers can share their thoughts and opinions on design and development.
The GIF format is just as popular as its ever been. It may even be more popular than ever before. People love sharing short, auto-playing clips on social media. and the GIF accidentally became the chosen format for that purpose. Unfortunately, the GIFs popularity doesn’t mean that the GIF is a good format.
While functional, the GIF format is archaic, providing minimal lossless compression via the LZW algorithm. JPEG, on the other hand, uses an image-specific compression method that takes advantage of quirks in human perception, reducing file size while retaining image quality. Worse still, GIFs are limited to a 256 color palette, (chosen from a 24-bit RGB field) which often leads to hideous dithering on anything complicated. Quality also varies dramatically based on the program used to render the GIF.
As far as conveying motion, the GIF standard essentially just sticks a bunch of still images together and then plays them one after another. While that might seem like a sensible way to show a short video clip, we’ve come a long way since those ancient days of 1989, the last time that the GIF standard was updated.
So, if GIFs are so terrible, what’s the better solution? Turns out that people have been thinking about this for a while, and we currently have several good answers.
MPEG-4 Video (.mp4)
Just a few years ago, a video wasn’t a viable replacement for autoplaying GIFs. Browsers required users to press a play button before the animation would begin, removing one of the greatest appeals for GIFs: ease of consumption. Today, however, all major browsers support autoplaying MPEG-4 video files without too much trouble. Most notably, MPEG-4 provides far better compression than GIF, often yielding files that are 20% the size of an analogous GIF. The best codec to use for this use case would be H.264. Eventually, H.265/HEVC will replace the H.264 codec, but for now, the newer codec has hardly any browser support.
WebM’s support is not as widespread as video or GIF., but it still includes almost all the major browsers. The only notable absences are iOS Safari and Internet Explorer, but both browsers can support .webm videos with an installed codec pack. If you’re playing videos within an app, you can include the codec within the application, ensuring clean processing.
Depending on what you’re playing back, you might be able to squeak by with CSS animations. With a little practice, you can create complex animation using hand-drawn and downloaded assets. For example, if you had a spinning logo GIF that you wanted to replace, that could be replaced with CSS animations easily enough.
Matroska (.mkv) is a niche video container that might replace MP4 one day. It’s open-source and more flexible than MP4, providing support for just about any codec and including options for things like in-file subtitles and multiple audio tracks. You’ll want to test to make sure your target browsers support .mkv playback before you go all-in, however. Also, Matroska is not supported by the HTML <video> element, requiring a separate player construct to make it work.
Converting to MP4
MP4 is the clear winner in the round-up. It has the best support across browsers, it compressed effectively, and uses fewer system resources during playback. The next step is actually making an MP4. You can export from a video app to MP4 or, more likely, convert an existing GIF to an MP4 file.
To convert from GIFs to MP4, you can use ffmpeg in the command line. For example, the following command would convert a GIF into an MP4 video without any additional options:
ffmpeg -i input.gif output.mp4
If you don’t have ffmpeg installed on your system, you can get it through Homebrew on the Mac or Chocolatey on Windows. Linux users can grab it through apt-get or yum, depending on your distribution.
Fortunately, ffmpeg is broadly configurable, providing far more options than we see here. Check out the Google’s developer guide to ffmpeg for the best explanation of the various features.
Setting Up Autoplay
Getting autoplay working within the browser is dead simple. You’ll be using the <video> element to support playback of motion clips, which is universally supported as part of HTML5. Add the autoplay attribute, and you’ll be in business. The video will autoplay as soon as it’s loaded:
<video autoplay loop muted playsinline>
<source src="movie.webm" type="video/webm">
<source src="movie.mp4" type="video/mp4">
<source src="movie.ogg" type="video/ogg">
Your browser does not support the video tag.
The video element also provides for graceful degradation through multiple video formats. The videos will be loaded in the order listed, falling back on the next video down the line as you go until a video is supported by the client browser.
Let’s look at the attributes in your opening video tag. First, we have autoplay, as mentioned above. Predictably, the loop attribute plays the content from the beginning after the video reaches the end. Muted silences any audio tracks, and playsinline supports inline video play. Importantly, the muted attribute is mandatory for autoplay functionality and playsinline in necessary for autoplay on iOS.
Also, note the absence of the controls attribute in the opening video tag. This reproduces the experience of GIFs, which don’t typically have playback controls of any kind. With the use of the <track> attribute (explained here), you can set subtitles and captions alongside your video.
If you’re looking to replace GIFs on your website, you can use a policy of graceful degradation. Using this policy, you can try with the best format first. If the browser doesn’t support that format, you can fall back to another and another. In this case, you could start off with .webm, which provides great compression and quick client-side processing. After that, you can fall back on the MP4, which is supported by basically everyone. And if an MP4 won’t play, you can finally fall back on a GIF within an <img> tag.
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Web design has become the focal point of the online industry. Why? Entrepreneurs are now concentrating all their resources on improving their online image, reputation, and brand. That brand is defined most strongly through an official website.
Official websites are by far the most common tool used to attract new customers. A good website can change the perception of a person or brand presented there. Even with basic design principles and fundamentally simple designs, properly designed websites can be extremely persuasive when used right. People are attracted by strong, emotionally-resonant visuals. These emotional reactions drive users to make choices about engaging with your brand, increasing conversions as well as more subtle measurements like brand preference and sentiment. You can follow these basic design principles to build persuasive, effective websites for you and your clients.
Clarity is above all the most important principle of web design. When people reach your website, they need to know exactly what your company does. People click on links because they are interested in finding the information they need or want. People stay on the website they accessed only if the platform offers clear and direct answers to their questions and needs, helping them find whatever they came for quickly and painlessly.
That’s why clarity is so crucially important to a successful website. If the website is cutting-edge, that’s even better because the visitors will get caught in the gorgeous design and the beautiful appearance of the site.
Using Clarity in Web Design
There are some basic questions that every website needs to answer, obviously and directly, from the first user visit.
What is the name of the brand? If your logo is not legible, ensure that the name is prominently displayed under it. Remember the illegible logo for the 2012 London Olympics that everyone mocked? Don’t let that be you.
What is the brand’s purpose? Do they sell physical good, provide consultation services, offer free programs? Never assume that your visitors already know who you are and what you do.
How will the website help the user reach their goal? Whether they need products, services, or information, the path from their current position to their end goal should be so clear that it only requires basic visual recognition to proceed. Don’t make people hunt for the next step.
Does the information provided sufficiently address your users’ questions?
The first impression that visitors have when they enter your website will be the key factor in determining how long they stay on your website. This is why loading times are so crucial: visitors will quickly abandon your website if the first impression is poor.
This is where visual appeal intervenes. A visually pleasant website will always attract the attention of a person. Putting elements in the right place and using the right tools to arrange information will lead to a positive or negative snap judgment. It takes less than a second for people to decide whether they are going to leave the website or not. Visual appeal and facile website navigation must go hand in hand for a smooth experience with the platform. Visual appeal is, in some cases, more important than the website’s usability.
Making a Good First Impression
Ensure that you’re presenting a clear first impression to your users. Make sure that the site loads quickly and offers relevant, useful options instantly. Do not make users sit through animations, splash screens, or videos before accessing their site. The same goes for complex scrolling-based animations, which have become extremely popular recently. As impressive as they can be, such heavy and slow animations should not be the first thing the user encounters on your site.
Persuading potential customers to buy one product or another is related to how elements are put together on the website. Proper application of hierarchy principles accentuates the importance of a product or service and reduce the significance of others. Keep in mind that hierarchy is not just related to the size of the elements you place, but the order too.
Employing Informational Hierarchy
The business objective will help determine what type of hierarchy to use. If you want to simply promote a product or a service that you don’t sell online, you can use hierarchies based on sizing, to prioritize what information the clients assimilate first. If you want to sell products faster or make clients preorder, make the call-to-action button stand out compared to the rest. By surfing the web, you should get a better grip on how to set hierarchies.
A properly laid-out page will use size and positioning to create a clear path through the content. These visual cues provide subconscious hints to users, gently nudging them through the content in the correct order.
Ancient concepts like appropriate titles and headings define the page’s hierarchy, but so does size and positions. For example, the left side of a website receives approximately 70 percent of viewer attention. When pressed for time, which is always, users will tend to respond to the thing that catches their attention first. Make sure your purchase action or next step catch the viewer’s attention instantly.
These concepts should be old ground for experienced designers. If you’re a new designer struggling to get a grasp of these concepts, or a solo entrepreneur looking to improve your website, you might benefit from a little help. If you’re overwhelmed by the task or don’t know where to start, a web design company like Lilo can help build a clear, effective website.
Team members are the people who usually give their insight when there is a discussion about identifying the opportunities to improve the business. But in the majority of the situations they will be busy, and it does not seem right to pull them from their work and get their input. So, if the same team starts brainstorming about the improvements then who can do the actual job which must go on.
This is where the situation where many teams find it very difficult to come out of. We can also understand that they are too busy to think and make some improvements. So, they do not spend time on improvements which can actually bring them some free time, but they do not come out of their busyness. This is the reason; it becomes difficult to break the cycle of inefficiency.
This is where the Kanban comes into the picture. This can be a starting point which helps to overcome the challenge of handling too much work and not having time to think about opportunities. Kanban comes with certain systematic approach which helps in identifying the opportunities.
One must understand that Kanban is a practice. This is the reason it becomes easy to leverage its principles in daily work rather stopping it and turn towards new initiatives for improvements. A team which starts practicing the Kanban will succeed in identifying the opportunities through implementing and inventing their own unique solutions through proven methods.
Roots of Kanban
Kanban ordering system also is known as Kanban was actually originated in Lean manufacturing. Later it grew quickly and got popularity since this technique was embraced by knowledge workers mainly to reach increasing demands of their customers and to reduce the costs.
Today one can find thousands of companies using Kanban which include all types of industry. Kanban can lead to continuous improvement.
Software Development and Kanban
Since there is an affiliation between Kanban and Agile development it has become a very popular tool when it comes to software development. One must understand that Kanban is different from Waterfall approach, Extreme Programming, or Scrum which are project management methodologies. Kanban do not make use of time boxed iterations where as these methodologies do.
When using Kanban, if the expectations are not met them the team has many other opportunities through which it can make corrections during the iteration. Kanban is a method which is based on iterative work. This is nothing but the work done in smaller segments.
Hence there will be reduction in amount of re- work to be done if there is any change which occurs suddenly. This is the reason customers get chance to give their honest feedback and can also request for changes during the iteration along with keeping the budget in check and preserving the timelines.
Kanban system can be understood as a work scheduling system. This can maximize the productivity of a particular team through minimizing the idle time. Idle time is common in any process, procedure, or even in the workflow. This can be traced back to some opportunities in the process.
Maximize resource and time using Kanban
When there is a Kanban tool it can help teams to understand how the time is spent. Majority of the Kanban tools available online can help in providing tracking as well as productivity data which leads to the easy identification of problem areas. Once the team understands the problem area, they can easily develop solutions.
When it comes to managing work there are many advantages of using a Kanban system. Some of them are:
Increase the ability of the team member to focus on the task
The first thing one must understand is Kanban is very flexible. Here there will not be any phase durations which are prescribed. When it comes to priorities, they are reassessed continuously and this is based most recent information. Continuous delivery is the one more advantage of using Kanban.
There will be the continuous delivery of the project in small portions to the customer. There will be multiple opportunities for the team to synchronize the future iterations using updates requirements of the business. This is the reason Kanban makes the teams deliver want exactly the customer is expecting.
It is possible to maximum value through Kanban to the customer since it comes with continuous improvements and iterative cycles. But in case of time boxed approaches, one must wait until the end of the project for feedback from customers. Later the changes can be done. This is the reason they end up in higher project costs.
After very long waiting may be for months to deliver a project or to give a prototype customer may find something and feel the product is lacking some important feature. This leads to the entire team going backwards to find that mistake. Later they must undo the work which is done in weeks. So, in this situation a developer may get frustrated easily. Meantime customer feels bitter after taste and ends up paying more for the project.
But Kanban revolves around efficiency and productivity. Along with this, there will be a reduction in waste when Kanban is followed. The waste reduction is taken care in all its forms like defects, unnecessary motion, over-production, over processing as well as waiting.
When it comes to software development, wastage is nothing but
Work which is done incorrectly
Work which is done but not necessary
Time which is spent on doing wrong or unnecessary work rather spending it on valued work
When there is a method to eliminate the waste from a workflow, project or from a process there will be high productivity. This also leads to the increased focus of the people towards work that really matters.
“This is the reason efficiency improves since people learn to manage their time or they start completing their work.”
Along with re prioritizing the work as per need there will be proper communication on task board in Kanban system which allows clarity. So, there will not be any question on what the next task one must do since it will be very clear. A team member will keep pulling the next Kanban card from the top in the queue. So, there will not be any waste of time to find the next task.
It’s Spooktober, and Halloween is almost upon us! Folks have changed their Twitter handles to spooky puns, Reddit has adopted the yearly skeleton memes, and cultural fads are being distilled into cheap Halloween costumes you can buy at Wal-Mart. They’re even playing Werewolf Bar Mitzvah on the radio. It’s surely the spookiest time of the year! As you dress up for your Halloween party, check out these spooky scary Halloween design elements for costuming your website too.
Your Photoshop selection tools are perhaps the most powerful part of the application. By making effective selections, you unlock the power of the rest of the application. This includes localized image adjustments, compositing, and accurate mockups and object placement. Sloppy selections always show in the final product, so it pays to learn to make a proper selection.
The Photoshop Selection Tools
There are many Photoshop selection tools available to grab pixels. Creating a precise selection is the single most important skill in Photoshop, regardless of your final product. Remember, garbage in, garbage out.
Lasso: freehand selection tool
Magnetic Lasso: lasso that “sticks” to edges (boundaries of high contrast) to make selection easier.
Polygonal Lasso: selects a polygon defined by points you make.
Rectangular/Elliptical Marquee: select a rectangle or ellipse
Magic Wand: create a selection based on pixel color
Quick Selection: use a magic wand-style algorithm to select regions progressively
Pen: the pen tool’s primary purpose is creating paths by using points and Bézier curves. Completed paths can be converted into exacting selections.
Magic Wand and Quick Selection are not precise enough for most uses. The Freehand Lasso is most useful when adding or removing pixels from an existing selection. The marquee tools are most useful when selecting organic objects, especially with the editing tools described below.
The Pen tool is typically the most heavily relied on. It makes extremely precise selections possible without precise physical control. You can modify the selection boundary as you are creating it while creating smooth shapes that match the objects we see in the natural world and photographs. Once you know the basics of using the Pen tool, the best way to improve competency is practice.
Editing Existing Selections
A crucial part of accurate selection is adding to and removing from selections. This is done with keyboard shortcuts. To use these keyboard shortcuts, hold down the referenced keys before starting your drag. Once you begin dragging, the key can be released without changing the function of the drag.
Shift + Drag displays a small plus symbol next to the selection tool. Any selection you make will be added to the existing selection.
Option + Drag displays a minus sign instead. Any selection you make will be removed from the existing selection.
Shift + Option + Drag will only select pixels in the intersection of the new and old selection.
There are also selection transformation hotkeys that are valuable
Shift + Drag with the rectangular or elliptical marquee selected with restrict the selection to a square or circle.
Option + Drag with a marquee tool selected will draw the marque from the center out, rather than the top right edge.
Holding the Spacebar will produce the Hand tool, allowing you to drag the image around. This is crucially important when making selections at high zoom levels.
You can also move an in-progress marquee selection with Spacebar + Drag.
Command + D will deselect whatever is selected. This is a good “start over” key for selections that aren’t going as planned.
Select and Mask
Once you’ve created a rough selection, you’ll need to refine it. This is where the magic happens. We will use Photoshop’s algorithms to help narrow our selection to only the pixels we absolutely want.
Select > Select and Mask is where you’ll find the most powerful tools. You can also choose specific operations from Select > Modify.
The sliders in Select and Mask are cryptically named. We will define them one by one.
The top of the pane is for selecting a view mode. These options adjust how your selection appears in the preview window. The default settings are fine for now. As you become more practiced, you’ll recognize situations where the other view modes can be useful.
Underneath those tools is the Radius slider. This adjusts Photoshop’s edge detection algorithm. The number in the Radius slider tells Photoshop how far from the selection boundary to look for apparent edges. Photoshop finds edges by comparing areas of local contrast, and it’s quite good at it. By expanding the radius, you can get your rough selection to “snap” into place around the edges of your subject. This is especially true for difficult-to-select objects like hair or clothes.
The Smart Radius checkbox lets Photoshop adjust the radius in response to the results of its edge detection algorithm. If an obvious edge is detected ten pixels from the selection boundary, for example, the algorithm won’t continue looking further out. This can help avoid false positives or overly messy selections.
Global refinements allow for control of the selection’s properties all the way around the boundary. They’re not targeted, nor particularly precise. In general, you’ll want to use these tools sparingly, and only when you’re trying to match the contours of an object. Don’t use these tools to try and obscure an imprecise selection.
Smooth will remove sharp edges from the selection boundary, especially if those edges are very small. This can sometimes clean up a messy Radius selection. Be gentle with the slider: too much smoothing will turn a crisp selection into a sloppy one.
Feather softens the edge of the selection. It works by progressively selecting a lower and lower percentage of pixels as it fades away from the selection boundary. This creates a soft edge to the selection. Only use this selection when you are trying to match an object that has these properties, like a fuzzy pom-pom.
Contrast adds definition to your selection. It’s essentially the opposite of the Feather slider.
Shift Edge will move the selection boundary in our out by the set percentage. Negative percentages shrink the selection and positive percentages grow the selection.
There are also a small selection of tools on the left of the Select and Mask window. These allow you to paint your own radius area, allowing for non-uniform radii and improved edge detection.
When you’re done making your refinements, click OK to apply the refinements to your currently selection. With that selection, you can then proceed to do as you’d like.
Selecting accurately in Photoshop is all about familiarity with your tools. If you want to improve your precision, practice making selections.
WordPress server issues are more common than you might think. We know how hard it can be to see the error message pop up on your site. However, there is no reason to panic. WordPress server issues are common and happen to everyone. All you need to do is do a bit of online research and apply the solution.
To make your life easier, we have compiled some of the most common WordPress server issues. We will also be covering the solution for each of these issues.
Let’s get right into it.
Common WordPress Server Issues and How to Fix Them
Before we get started, we recommend you to turn on debugging on your WordPress site. Most of the time, a white screen of death comes up when an error occurs. The problem here is that it doesn’t show the reason why it is down. By turning on debugging, you will get the exact error code for the issue.
So, how to enable debugging?
To enable debugging, you need to access the wp-config.php file. WordPress core directory contains the wp-config.php file. Once there, you need to find the term, “WP_DEBUG” and set its value to “true.”
If you are not able to find the term, then add the following code to the wp-config.php file.
define( “WP_DEBUG”, true );
Save the file and reload your homepage to see if changes have taken effect.
Now, let’s get started with the server issues itself.
Slow page loading times
Ensuring a website to run optimally for an extended period can be a tough task. Also, having a fast loading speed is essential for the success of a site. It is also evident from the fact of how Google loves fast websites. This is why almost every blogging guide focuses on this.
It is common to see WordPress slowing down over time. If your site suddenly slows down, then there might be an issue with the server itself.
The first thing that you need to check is possible hosting server issues. The hosting itself can be the culprit behind the problem. To make an informed decision, check the hosting server status page. If there is an issue, you can contact support and ask them to solve the problem, or you can wait for it to get resolved.
Even if the servers are okay, then you should also contact support and let them know about the problem you are having. It can be a limited hosting package you have taken or a neighboring website that is causing the problem. To solve the issue, upgrade to a dedicated, cloud or VPS hosting.
Error establishing the database connection
“Error establishing database connection” is one of the most common issues for WordPress sites. But, it is easy to solve. The “error establishing database connection” error can happen for many reasons.
The first thing to check is if all the data credentials in the wp-config.php file are correct or not. Take a look at the username, password, and database hostname fields. Double check and update if needed. If the credentials are okay, then it is time to check out other solutions.
Generally, a hosting company has a contingency plan when it comes to security breaches. The hosting company will not hesitate to disable your hosting or secure the database if they think that there is a security breach. If that’s the case, contacting the support will solve the problem. To ensure that you don’t have to go through the same issue, we recommend you to install security plugins such as WordFence to strengthen the security of your website.
Email not working
Businesses are more likely to use an email address that is associated with their brand name or web domain. In that case, you will most probably be using email@example.com or firstname.lastname@example.org. Sometimes, though, email does not work.
If you are not receiving emails, it can be due to server space. You might have maxed it out. To test this theory, try sending an email from your web hosting email solution to your email. If it works, then there can be some other issue.
Go to your web hosting backend and check email app settings. First, you need to be sure that the configuration is done right. Once done, ensure you can get emails through. If you still have problems we recommend re-configuring email or better ask help from the support.
The server doesn’t exist
The server doesn’t exist error message can be terrifying. If you see this error, you should try to log in to your web hosting account immediately. Most of the time, this error occurs when your account gets suspended. Don’t panic as there can be a mistake from the hosting end.
Another reason for the error to show up include plan expiry, bandwidth exhaustion, etc. It is better to contact support to know the exact cause and get the server back online.
Updates not reflecting
Caching plays a crucial role when it comes to improving your website loading time. However, it can also cause issues. One of the significant problems it causes is not allowing the website to update immediately after changes take place. Generally, caching plugins handle this correctly and clear the cache after every small change. But, if it doesn’t, then you have to remove the cache manually.
To do so, you need to login into the web hosting site and search for the cache_temp folder. Once done, empty the folder, and you are good to go. This step needs to be done every time you get stuck in server-side caching problems.
Getting server errors is not the end of the world. There is always a way to solve it. We hope this covers common server problems. If not, you can use the comment section below and let us know. We will surely help you.
About the author:
Elise Myers is an experienced web developer at WPCodingDev and a passionate blogger. She can help you in case you are looking for expert WordPress Developers to customize your website.
The best banner ads capture our attention and are irresistible to click. What goes into these effective ads? Discover ten tips to creating the best banner ads.
Are you struggling to come up with creative and engaging banner ads for your business? Having people interact and be interested in your ads is difficult if you don’t know how to encourage clicks.
Let’s take a look at the top tips for designing the best banner ads, driving lead conversion, and encouraging customer growth.
Tips for the Best Banner Ads
There are some tips that will make your banner ads successful if you implement them into your design today. Not only will they take your design to the next level, but will encourage customer growth.
1. Standard Size Banner Ads
Having the correct banner size is an important detail that should not be missed. There are different sizes of ads depending on what you purchase. Making sure you stick to the correct size will ensure your ad isn’t getting cut off on the ends.
There are four standard sizes you buy that include:
Large rectangle (336x280px)
Medium rectangle (200x250px)
Half Page (300x600px)
When you purchase banner ads, it doesn’t matter what the size is if the location is bad. When your ad is above the fold, users are more likely to see it and engage with its content.
At the same time, if you are going to try and make banner ads within an online editor or design software, you can find a list of great design tools in this expert roundup with nearly 20 different recommendations and tips to follow. This allows any blogger, brand, or business the opportunity to create banner ads and split test, without having to blow through a massive budget in the process.
2. Hierarchy of Design
Having a good banner ad design is crucial. If your ad is poorly designed, it’s easy to skip over, ignore or judge it. Hierarchy is an important piece of this design. They need to have specific elements that bring the customer back to your brand and website.
Your company’s logo is an item you must have on your banner ad so potential clients can see who the ad is from and to build brand awareness. A value proposition is also a must-have on the best banner ads as it calls attention. This value proposition can be a coupon, offer, sale or feature.
The hierarchy must have a call to action. What are you asking the user to do? Click on your ad to purchase your product on sale? Give your business a phone call? Determine your call to action and make sure it’s clear and visible.
Your design hierarchy is important and contains a lot of information. Therefore, it’s necessary that your design is simple, concise, and straight to the point.
When you’re developing your call to action, turning it into a button will help improve click-through rates. Use company colors and contrast to entice users to click on the button, and always have the buttons look the same. Adobe banner maker, https://spark.adobe.com/make/banner-maker, helps with designing interactive buttons on banner ads.
You can see a few examples of banners that were created through the Adobe banner maker below.
While the concept of placing buttons within your content or ad creative might not sound that unique or not up to the latest trends, it’s important to realize that some of the most simplistic designs and websites still convert extremely well. Just take a look at sites like Craigslist and eBay, they are both very user friendly and easy to use.
When using buttons within your ad copy and content, always be sure to split test. Changing the text and colors can quickly improve click through rates and conversions.
This is not the place to make your text cursive, super fancy, and elaborate. You want users scrolling through a page to be able to identify your text easily and read it quickly. Keep the font bold, non-cursive, and in neutral colors.
Again, sticking with the concept of ‘less is more’ try to keep your text on ad creatives simple and to the point. The more a banner looks like actual content, the more likely it is to get clicked. You can also take a look at any of these recommended paid traffic sources to see the different types of ad copy they are accepting, and some will even listing examples of their top performing ads.
Lastly, it’s important to be consistent with your overall company branding. If it doesn’t look like an ad your company creates, change the elements to match your current branding. This will allow users to identify your brand.
Get Your Ad Out There
Now that you have some great tips in your design arsenal, it’s time to get your ad out there and start testing the waters with a few different designs of your own.
For best results, be sure to go live with at least five different banner designs that you can split test and compare results. Once you find a winner, take that same banner and tweak it a few more times and run the same test. After doing this a few more times, you might be surprised with how much your conversions and click through rates have increased!