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Today’s Flash Back Friday comes from Episode 74, originally published in March 2013.

Jason Hartman invites Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Wine, to discuss “out-of-the-box” marketing principles that led to Michael’s and Bonnie’s highly successful wine business. Though his business card reads, “Head Stomper,” Michael officially served as president and CEO for 19 years. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety of duties, doing whatever was necessary to operate the business. While Michael’s role was “big picture visionary,” Bonnie translated his ideas into workable processes and displayed a genius for managing the millions of details that come with a start-up. She proved to possess a rare combination of creativity and business savvy that served Barefoot well.

Starting with no money and no knowledge of the wine industry, Michael and Bonnie used out-of-the-box thinking coupled with solid business principles to build a leading national brand. They relied on “worthy cause marketing” instead of conventional advertising to grow a loyal following and promote their favorite causes. Their new book is entitled:  The Barefoot Spirit: How Hardship, Hustle and Heart Built a Bestselling Wine.

Barefoot Wines went on to win the industry’s top sales awards. They were selling well over a half a million cases annually when the E&J Gallo family purchased the brand in 2005. Since then, along with Bonnie, Michael has been a valued advisor to large and small corporations and start-ups, offering his real world experience to improve their profitability, grow their brands, and improve their culture. Sales, marketing, and performance-based compensation are his sweet spots. He also donates professional time to non-profits to help them improve their image, increase donations and achieve financial sustainability.

Website:

www.TheBarefootSpirit.com

www.TheBrandAuthority.net

The post SW 423 FBF: Barefoot Marketing with Michael Houlihan & Bonnie Harvey appeared first on Jason Hartman Show.

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Jason Hartman talks with Greg S Reid, author of the new book Wealth Made Easy: Millionaires and Billionaires Help You Crack the Code to Getting Rich, about the hacks he learned by interviewing multiple multi-millionaires and several billionaires.

Greg also dispels some old advice that he doesn’t think holds true today, as well as providing an important concept when planning your future.

Key Takeaways:

[2:22] Some of the hacks that Greg discovered in his research

[6:22] The concept of CPC: Clues, Patterns, Choices

[9:54] If the concept of “your income is the average of the 5 people you spend the most time with” is outdated, what’s the solution nowadays

[12:48] It’s important to remember, thoughts are not things

[15:40] Don’t follow your passion to make money, create opportunities and wealth for yourself so you can follow your passion

Website:

Wealth Made Easy

www.KeynoteSpeaker.tv

The post 422: Wealth Hacks, Wealth Made Easy by Greg S Reid appeared first on Jason Hartman Show.

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Today’s Flash Back Friday comes from Episode 96, originally published in September 2013.

Dave Jackson has been educating people about technology since 1995. He once designed a class to teach people how to surf the Internet because they had no idea what it was. At one point in his his career he was the three time “Employee of the Year” winner for a company that was netting over 40 million dollars a year. Mr. Jackson worked in about every department the company had including a technician, customer service rep, marketing director, software developer, and training manager.

In late 2005 he launched the School of Podcasting, a website with step by step tutorials on how to podcast. This has lead to other podcasting related sites and services including Podcast Mechanic dealing with consulting in the world of podcasts, Podcast Clicks which is geared towards promotion, Learn to Subscribe a free tutorial for listeners of his shows, and many more.

When he is not podcasting  he is a musician in a local band, active in his church, and is currently working on his Bachelor’s Degree (in education specializing in Tech Ed) at the University of Akron in Akron, Ohio.

Website:

www.SchoolOfPodcasting.com

The post SW 421 FBF: School of Podcasting with David Jackson appeared first on Jason Hartman Show.

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In this 10th episode, Jason Hartman talks with Cynthia Kane, author of How to Communicate Like a Buddhist, as well as Talk To Yourself Like a Buddhist, about how we should be communicating with ourself and with others. Too often we say things hurtful to ourselves and our loved ones which we don’t even realize until it’s too late. Cynthia explains the elements of right speech that will point us in the right direction, as well as the importance of silence.

Key Takeaways:

[2:39] How does communicating like a Buddhist help you?

[6:18] The importance of “Mindful Listening”

[8:48] How we can use silence in a positive way

[16:22] How do you talk to YOURSELF as a Buddhist?

[20:27] You need to pump yourself up with self talk a little bit

[22:17] The importance of questioning

Website:

www.CynthiaKane.com

The post SW 420: How to Communicate Like a Buddhist by Cynthia Kane appeared first on Jason Hartman Show.

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Today’s Flash Back Friday comes from Episode 149, originally published in July 2014.

Bryan Dulaney has helped companies more than triple their revenue using his Perfect Funnel System when consulting and when implementing it for clients.  His recent case study he helped a vacation company, Vacation Strategy, scale from $1.5 million to over $5 million dollars in less than 5 months and is what he now calls “The $5,357,728 Case Study.”

Bryan started marketing online while finishing up his Masters in Marketing at Liberty University in Lynchburg, VA.  It was back then that Bryan taught himself how to build lead capture and sales pages that could convert.  His first day, was while he was at Liberty University, where he made just over $10,000 in sales for a product launch.  Then again a few weeks later over $20,000 where he outranked his mentor, Mike Filsaime, at the time.  Now they are friends.

Bryan has been paid upwards of $100,000 to help people launch products and services online and his normal consulting fee is $10,000 for a one day strategy session where he helps you personally roll out a Perfect Funnel System.  Why $10,000?  Because it’s worth 10x that amount in actual revenue and sales immediately, in his experience.

Bryan has helped people launch Webinars, where they generated over $150,000 in 90 days and the list goes on and on.  So what are you waiting for?  Click Here to Get a Quote and let Bryan and his OptimizePress Ninja’s do it for you while you can “guide them” or just sit back and kick it on the beach, spend time with your family, take a break from all of the learning that you’re doing and start putting other people to work in your business so that you can work ON your business as Michael Gerber says it best.

Website:

www.OptimizePressNinja.com

The post SW 419 FBF: The Perfect Funnel System with Bryan Dulaney appeared first on Jason Hartman Show.

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Jason Hartman talks with Stephan Evergreen, founder of Evergreen Data and author of Effective Data Visualization, about how to improve your presentations by improving your visual aids. Sight is our dominant sense, so your presentation can be made or broken depending on how your audience sees what you’re showing them. Confuse them with information presented poorly and sometimes it doesn’t matter what you say.

Key Takeaways:

[1:41] What’s the problem with the way we try and communicate data in presentations?

[5:19] How to choose the right way to present data visually

[7:36] What software does Stephanie recommend?

[12:24] Ways you need to tweak your presentation from the default Excel design

[16:06] We have 5 senses, but sight is probably the king

[18:43] There are cultural differences around color

[21:55] How much data can you show in a presentation?

Website:

www.StephanieEvergreen.com

The post SW 418: Effective Data Visualization, The Right Chart for the Right Data by Dr Stephanie Evergreen, Mastercard, Verizon, UN, CDC, World Bank & FDA appeared first on Jason Hartman Show.

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Today’s Flash Back Friday comes from Episode 174, originally published in November 2014.

Corey Coates has edited both radio and podcasting shows for the last 10 years. He is also the owner of Podfly, a company that produces professional podcasts and provides audio editing services. Corey talks with Jason about the future of podcasting and how easy it is to make one-on-one connections with listeners through this up and coming medium.

Key Takeaways:

2:20 – Corey has been podcasting since 2006 and has worked with a lot of industry leaders in podcasting over the last 9 years.

4:20 – With podcasting you can target a very specific audience on your own terms.

7:50 – Overseas Radio Network had a regular radio stream of shows, but also had it available for download in case people wanted to listen to a specific show on their own time.

9:10 – Podcasting takes time and patience. Developing a good podcast is still best done organically and through word of mouth.

12:37 – You don’t need a large audience to be a successful podcaster.

15:50 – Audio equipment is so cheap and compact that you can literally record your show using GarageBand on your iPhone.

19:18 – Corey talks about the company Buzzsprout, who is looking at new ways to make podcasting easier.

23:45 – Corey talks a little bit about Podfly and how they help clients with the pre and post-production aspect of their podcast.

25:15 – Jason loves Podfly. He says that he is able to produce content faster than ever before because Podfly takes a load off his hands.

28:15 – Having a lot of content available on a regular basis is what builds a great audience.

29:15 – You can’t game the Apple iTunes system. Apple ranks you based on a number of downloads and the number of subscribers you have over a 4 week period.

Mentioned In This Episode:

http://www.podfly.net/

overseasradio.com/

Everything Podcasting

http://www.buzzsprout.com/

The post SW 417 FBF: Best Practice for Podcasts with Corey Coates appeared first on Jason Hartman Show.

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Jason Hartman talks with John Warrilow, author of Built To Sell, as well as The Automatic Customer, about how to improve your businesses value to the point where you can sell it for top dollar. Personal branding can be great for your business when you start, but can create a rough environment for selling. Listen in as John explains how you can utilize subscription models in today’s world to drastically increase your business value.

Key Takeaways:

[1:18] How John started helping companies increase their value

[2:15] How a consulting company John had with blue chip clients and several million dollars in sales was worthless, and how he turned it around

[5:22] The 3 attributes to scale

[9:19] The good and bad of personal branding

[13:02] Don’t try to ride your business to the peak and get every last penny before selling, but you want to sell earlier in the game than that

[17:17] How much should you be willing to lose in customer acquisition in order to get that monthly recurring revenue?

[21:33] The 9 subscription models

[24:55] Amazon is a trillion dollar business is because of their subscription models

Website:

www.ValueBuilder.com

The post SW 416: Built To Sell & The Automatic Customer by John Warrilow appeared first on Jason Hartman Show.

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Today’s Flash Back Friday comes from Episode 202, originally published in May 2015.

Ben Krueger is the owner of Authority Engine and is an avid podcaster. His company specializes in helping people start podcasts and other podcast related trainings. He talks to Jason on some very helpful podcast marketing tips to better utilize your audience and how you can build stronger relationships with your listeners.

Key Takeaways:

[2:30] Podcasting allows you to create content in a very easy way and it builds relationships.

[5:20] Can podcasting work for the local provider? The dentist, chiropractor, etc?

[9:45] Don’t be afraid to turn some people off.

[14:15] Develop a podcast the way you’d develop any friendship.

[16:25] Ben shares direct response marketing tips to convert listeners into potential customers.

[22:10] Jason loves Tucker Max’s show notes.

[29:00] Podcast between 17-22 minutes long works really well for listeners.

Website:

www.CashFlowPodcasting.com

The post SW 415 FBF: Engage & Convert Podcast Listeners Into Income with Ben Krueger appeared first on Jason Hartman Show.

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After a tour of an Amazon fulfillment center, Jason Hartman has an “investigative report” from the inside of a ride-sharing trip talking with a former employee of Amazon on how we have been misled a little by the company.

Key Takeaways:

[2:23] Amazon pickers are walking at least 10 miles a day to get orders together

[4:08] The pay raise that Amazon gave their warehouse employees was offset by a slash in benefits

Website:

www.JasonHartman.com/Properties

The post SW 414: Amazon’s Shady Business Practices appeared first on Jason Hartman Show.

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