Today’s Flash Back Friday comes from Episode 114, originally published in November 2013.
Yaro Starak is an acclaimed blogger and Internet entrepreneur from Australia, Brisbane. He joins the show to discuss how people can make more than $10,000 a month just by sitting in front of their laptops. He follows up by discussing Tim Ferris’ book, “4-Hour Work Week”.
Yaro has been creating, buying and selling internet assets since 1998. He teaches people how to make a full-time income from blogging part time through his Blog Mastermind coaching program and how to launch online membership sites through his Membership Site Mastermind course.
Jason Hartman talks with Beerud Sheth, founder of Elance and his new project, Gupshup, about the changing nature of working with freelancers and how AI is going to change our work habits and customer interactions forever.
[4:48] How many people utilize all of Beerud’s platforms?
[10:04] The profile of typical Elance/Upwork’s freelancers
[12:24] Beerud’s newest venture, Gupshup
[17:09] How AI customer service agents are changing the landscape
[20:35] The perception of online anonymity has brought out the worst in some people
Today’s Flash Back Friday comes from Episode 118, originally published in November 2013.
Eder Holguin is the founder of Ideal Media, former Chief Revenue Officer at Virtual Fan Network, former Chief Revenue Officer at Integrate, former Chief Marketing Officer at Krush, and the founder of OnDemand Research and Iron Traffic. He’s an accomplished marketing entrepreneur and speaker.
Holguin tells us about Ideal Media’s content discovery platform and how he’s able to offer free content marketing services to his advertisers. He describes the model and how its different from Outbrain.
Holgui then shares some content marketing rules for success. He answers what is left for advertisements to be placed on and discusses the next major place we will see ads. He also elaborates on consumers becoming numb to current advertising.
Today’s Flash Back Friday comes from Episode 89, originally published in September 2013.
Libby Gill is a former senior executive at media giants Universal, Sony, Turner Broadcasting, and the Dr. Phil Show. She’s now the CEO of business coaching and brand strategy firm Libby Gill & Company and author of, “Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.”
Gill discusses how businesses can create compelling brands based on emotional connection, authentic value and flawless delivery. She shares a few core mindshare methods and how businesses can capture the mindshare of their customers.
Today’s Flash Back Friday comes from Episode 142, originally published in April 2014.
Kate Mosse is an English novelist, non fiction and short story writer and broadcaster. She is best known for her 2005 novel Labyrinth, which has been translated into more than 37 languages.Although best known for her adventure and ghost fiction, inspired by real history, Mosse’s first two works were non fiction. Becoming A Mother (now in its seventh edition) was published by Virago in 1993, followed in 1995 by The House: Behind the Scenes at the Royal Opera House, Covent Garden, published by BBC books to accompany the award-winning BBC 2 fly-on-the-wall documentary series of the same name. She then turned her hand to fiction, publishing two contemporary novels. Eskimo Kissing, about a young, adopted woman searching for her background, was published to critical acclaim in 1996. This was followed in 1998 by the biotech thriller Crucifix Lane. From 1998 up to 2001, she held the position of executive director of the Chichester Festival Theatre. Meanwhile she also remained engaged in research work for the first of a series of timeslip historical adventure novels set in southwest France in the past and present day.
In 2005, the first of the Languedoc Trilogy, Labyrinth, was published. A number 1 bestseller all over the world, it has sold millions of copies throughout the world, was the bestselling title in the UK for 2006 and won the Richard & Judy Best Book at the British Book Awards 2006 and was named as one of Waterstones Top 25 books of the past 25 years. Television rights were sold to Scott Free and Tandem Communications and the Labyrinth miniseries was broadcast in 2013. The international cast included John Hurt, Janet Suzman, Jessica Brown Findlay, Tom Felton, and Sebastian Stan.
In October 2007, the second novel in the Languedoc Trilogy – Sepulchre – was published in 2007. A tale of haunting and Tarot set in fin-de-siècle and 20th century France, it was also a No.1 bestseller in the UK and an international bestseller. While Mosse was researching for the third and final novel in the Trilogy, she released her novel The Winter Ghosts in 2009, based on a novella she previously contributed to the Quick Reads Initiative. Film rights have been sold to Ruby Films. Citadel, the third novel in Mosse’s Languedoc Trilogy, came out in 2013 and was also an international bestseller. Inspired by the real history of the resistance in Carcassonne during WW II, it tells the story of an imagined all-female resistance unit.
In October 2013, Mosse’s collection of short stories, The Mistletoe Bride & Other Haunting Tales was published. The Mistletoe Bride & Other Haunting Tales is a collection of ghost stories inspired by traditional folk tales and country legends from England and France, throughout Sussex, Brittany and the Languedoc (settings Mosse is known for).
Jason Hartman talks with Jami Stout, founder of the Financial Market Summit, about her history in affiliate marketing and how she’s set up her conferences to be massive successes. Jami was hired by Agora to run their affiliate marketing and has some suggestions on what kinds of commissions to give, what prices have worked for her, and optimizing your sponsorships.
[4:50] Some affiliate marketing tricks of the trade for the financial sector
[9:13] Jami’s conference is able to attract the top executives and decision makers partially because of their ticket prices
[15:53] How to utilize sponsorships in your events
Today’s Flash Back Friday comes from Episode 33, originally published in March 2011.
Join Jason Hartman as he and Don Osborne, President and Founder of INQUARTA, discuss powerful, yet simple internet marketing techniques to boost your small business.
Don shares his expertise on how to get started and what to do next when marketing your business online, as well as how to get the financial results you desire.
Don Osborne founded INQUARTA in 1994 and has counseled over 2,000 applicants to graduate school. Don has worked for The Princeton Review as co-author of their MCAT verbal program and author of the “Verbal Accelerator” course. A prolific speaker and author, Don has delivered more than 400 speeches and is the author of 15 books, guides, planners and DVDs available through INQUARTA Publishing.
Jason Hartman talks with Gregory Galant, founder of Muck Rack and the Shorty Awards, about how to do PR in today’s environment. The two discuss the importance of entrepreneurial attitude, the importance of Twitter in dealing with journalists and the importance of being “quotatious”.
[1:57] The mindset every entrepreneur needs
[5:07] The basics of PR
[6:47] Journalists LOVE Twitter, so communicate with them through that but don’t pitch them through Twitter
[11:37] You need to put 2-3 hours per week into doing PR
Today’s Flash Back Friday comes from Episode 70, originally published in August 2012.
We progress through this life often believing that our experiences define who we are and how we respond to situations. We may believe we are essentially good, but have negative and self-defeating beliefs about ourselves that we perceive as truth based on previous experiences. Jason Hartman interviews life coach, Laurie Gerber of Handel Group, about eliminating these falsehoods through personal integrity to overcome whatever is blocking a person from success. Laurie explains her five steps to personal integrity, using having more money as an example.
Change your mind
Find your role model
Make your plan
Keep promises and keep track
Dare to do business
Laurie also talks about the “chicken” and the “brat” in each of us. We can make every excuse in the book for not pursuing and following through with our dreams. They sound legitimate in our heads, but if we’re honest with ourselves, they are just excuses that prevent us from realizing our goals. The Handel Group Life Coaching teaches many different exercises, beginning with what Laurie calls dream statements and moving into purging all negativity surrounding those statements. Obtaining personal integrity is empowering and she encourages people to use this power to change the world for the better. Laurie Gerber is President of Handel Group Life Coaching (HGLC) and an expert life coach herself. Passionate about personal development, Laurie has been coaching individuals and groups for 15 years. Before enthusiastically joining The Handel Group, Laurie owned and operated Partners with Parents, a tutoring and educational consulting business in New York City. Laurie oversees 16 coaches in their work with clients on improving all areas of life. She considers herself “an angel recruiter” because she is busy looking for other people who share her mission to instill more joy and peace in the world. “When all people are living true to their ideals, then I can rest,” she says. She doesn’t anticipate being able to rest anytime soon.
For the majority of her adult life, Laurie has been teaching and coaching adults and children in a variety of settings including lectures, discussion groups, seminars, classroom teaching, tutoring and one-on-one coaching. Laurie holds a degree in Education and Political Science from Swarthmore College, along with her teaching certification. She leads large groups at Kripalu Center, Esalen Institute, Equinox Fitness, Soho House, the JCC of Manhattan and Natural Health Magazine’s Women’s Wellness Weekends. She regularly blogs for The Daily Love, Huffington Post, Crazy Sexy Wellness, Dr. Frank Lipman, HGLC’s own weekly newsletter and more. Laurie’s rigorous yet loving coaching style was recently showcased in MTV’s True Life Special “I’m Getting A Second Chance.” In April 2012, she launched “Wake Up Your Week,” an on-going subscription to weekly live teleseminars. Laurie feels blessed to spend her days (and most nights) doing work that makes her proud and she is inspired by HGLC clients for having the guts to look at themselves honestly.