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Justin Trudeau has donned a new pair of novelty socks for the World Economic Forum summit in Davos.

The Canadian Prime Minister was spotted with pair of purple and yellow duck socks as he chatted to Pakistani Nobel Peace Prize Malala Yousafzai.

The socks added a quirky twist to 46-year-old Trudeau’s otherwise straightforward politician’s dark blue suit.

Purchase our Rubber Duck Socks Today!

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We admit it: it’s way harder for men to inject style into their daily lives than it is for women. Especially since they’re stuck wearing a suit and tie five days a week.

But there is a simple AND cheap way to stay stylish, whether you’re power dressing for a presentation or just hanging out on the weekend. The answer? Socks.

Instead of opting for a traditional pair of dark gray or black socks — fingers crossed you no longer wear white tube socks anywhere but the gym — why not embrace a little color and a whole lot of pattern?

People are rarely going to see your socks, so they can remain your little secret. But if someone is paying attention, a little bit of camo on your feet can do wonders to brighten up a three-hour board meeting.

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I think we can all agree that most men like to keep things simple. Minimalist style is key to the average man’s interest in fashion. But that doesn’t mean that he’ll settle on his pair of socks.

In fact, for today’s modern man, socks are what jewelry is to women – statement pieces that leverage any outfit. Socks went from being hidden pieces of clothing warn simply for warmth, to accessories of statement.

Socks personalize a man, adding a subtle allure. Polka dots, eccentric patterns and bright colours are trendy ways to showcase personality beneath a well-tailored trouser. This also reflects trends toward modernizing the classic suit and trouser-shirt pairing.

Today, men’s fashion and apparel rests in the details; watches, skinny ties, high-polished shoes, pocket squares. These fell down the hierarchy of men’s apparel for several decades, and now they are symbols of status, intelligence and charisma.

It’s no secret that men’s fashion has evolved into something much more mainstream over the last decade. Prior to this, men’s fashion has lacked creativity and boldness – in large part because clothing is equated with femininity and a highly engendered industry. Today, socks are a 2.8 billion dollar industry.

Men’s clothing has become more of a speaking point, especially given the importance driven by celebrities and talking heads. Many male stars have clothing lines and associate high fashion with a high sense of bravado. From sports anchors to our own Prime Minister, socks have become one of the biggest accessory trends in male fashion. In fact, it may as well be an indicator of success, according to a study done by Harvard University’s Business School.

What they found was that people tend to associate higher status and competency with non-traditional/conformist behaviours. Apparently socks are a great measure of conformity. Traditionally, the darker the sock, the more appropriate. Today, bright colours and eccentric patterns denote drive and intelligence.

Socks have come a long way since they were first constructed from animal skins and wrapped around the ankles. Considering that they are now mass produced and inexpensive, it may come as a surprise to learn that they were once reserved for the rich, elite class. In the early Medieval times, those who wore socks were considered part of the noble class.

In the 16th century with the invention of the knitting machine, socks were more tightly woven. They were made from wool for the general population, and by silk and cotton for the upper classes. In the 20th century, nylon socks were invented.

Today, socks aren’t given a second thought when it comes to expense. Most retail at cost-effective prices. Perhaps the scene may be changing in the men’s department, but if I want a pair of socks to do the job, I’m not heading anywhere fancy.

Some people think that crazy socks might be a passing trend, perhaps having reached their peak popularity. Still, I can’t help but look down when I see a man in suit. After all, if we want to know what he’s all about, look no further than at the color of his socks.

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Watches, belts and hats are cool, but when it comes down to new socks, we are all about it. With our BOGO (Buy One Get One Free) offer on SoKKs.com, you can pick up several pairs of socks to show off for 50% off.


From Rubber Ducks to Camouflage to colorful argyle themes, there’s no telling how many compliments you’ll get.


They’re the perfect outfit pick-me-up for any occasion. You can also pick-up a gift box for that special guy in your life.

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1. The Disappearing Act
Andrea Hickey / BuzzFeed

The ankle socks that always slip down under your feet the second you start walking, but you keep trying to wear them because they're the best choice for sneakers.

2. The Muppet Fur
Andrea Hickey / BuzzFeed

Those super fuzzy socks that are extremely soft and comfortable, but you only wear them around the house because they're 0% stylish.

3. The One-Hit Wonder
Andrea Hickey / BuzzFeed

The socks that hit above the ankle and look pretty awkward if you're not wearing them under pants.

4. The Good Effort
Andrea Hickey / BuzzFeed

The ruffly, decorative, looked-so-damn-cute-online pair you fully intended to wear when you bought them, but so far have barely found any use for them at all.

5. The Quitter
Andrea Hickey / BuzzFeed

The knee-high pair you spend all day pulling back up.

6. The Old Friend
Andrea Hickey / BuzzFeed

The pair you've stopped wearing because they have multiple rips at the heel and toe, but you refuse to throw them out because they used to be nice socks and buying new socks is such a hassle, and you keep your hopes up that someday they'll magically mend themselves.

7. The Yeah, Right
Andrea Hickey / BuzzFeed

The pair that are way too colorful to be practical most of the time.

8. The Widow
Andrea Hickey / BuzzFeed

And finally, that one sock just floating around in your sock drawer because you lost the other one in the laundry.

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We all know that socks are a staple of any man’s wardrobe. However, for the majority of us, socks are merely seen as just that: a staple that serves only for the benefit of practicality and function.

With this mindset, socks are cast aside as an entirely missed opportunity at evoking a keen sense of style. As stylish gents, we’re quick to pay close attention to details like ties and pocket squares, but many of us forget to extend that same attention to detail when it comes to what’s underneath our shoes. Gentlemen, we implore you to think about your socks in a whole new light, and give these accessories the attention they sorely deserve.

Socks are without a doubt an easy and, frankly, awesome way to add subtle boldness, personality, and panache to your day-to-day. With all the shapes, styles, materials, and patterns available these days, there’s a world of opportunity out there.

We’re here to point you in the right direction, so you can kick up (literally) your sock game. Read on for info about sock styles and sock guidelines to choose the right pair to complete any look.

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Whether they’re covered in polka dots, lobsters, American flags, superheroes, bulldogs, sailboats or robots, crazy socks have a number of hidden benefits.

In a world where conformity often reigns supreme, it takes a bold individual to throw on a pair of socks covered in arbitrary neon colors and proudly exhibit them in public.

People who wear crazy socks are rebellious and expressive. Wacky sock wearers are leading a subtle revolution against uniforms and propriety. They refuse to let social standards dictate what adorns their feet, and other people, who aren’t audacious enough to wear dragon-patterned socks, respect them for it.

Throughout history, there are myriad examples of fashion serving subversive purposes, some more dramatic than others. In Scotland, for example, tartan has a long history as a symbol of rebellion. During the 18th century, there were revolts against the British crown in the Scottish Highlands, known as the Jacobite Uprisings. At the time, people often wore tartan to signify they sympathized with the rebellion, the Guardian highlights. Tartan became so associated with the uprisings that after the rebels were ultimately defeated at the Battle of Culloden, the British crown made it illegal to wear it with the 1746 Dress Act. Consequently, Scots couldn’t legally wear kilts until the act was repealed in 1782.

While wearing crazy socks isn’t nearly as subversive or political, it’s still a jab at the status quo and an expression of individuality. What you wear says a lot about your personality, and as Quartz contends, crazy socks help emanate a more vivacious, innovative and intriguing image, particularly at work: Colorful or character socks show playfulness and make a great icebreaker or way to connect with others …

Another possible advantage of wearing fanciful socks and other unexpected attire: You build a brand as ‘the gutsy guy’ or a creative type and over time, it may give you more room to bend or break rules. This makes a lot of sense, as research shows our clothing choices often dictate the ways others view and treat us. While it would be nice to live in a world where people didn’t immediately judge one another off appearances, that’s simply not the case at the moment. More importantly, what we wear also impacts the way we feel about ourselves, or our self-perception. 

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I have been an investment banker for over 35 years and I am focused on the retail and fashion industries. Throughout the decades, when I’ve gone to meetings I’ve worn a suit and tie. No matter what, regardless of whether the fashion is skinny ties or fat ties, wearing a tie was de rigeur. Looking like a banker involved wearing a tie. I thought that without a tie my head would fall off.

Until now. Two months ago I stopped wearing a tie and I haven’t regretted it for a moment. For the six months prior to that, the tie felt wrong. It was no longer a sign of being the grownup in the room. Something had happened to neckties and what they mean, but what?

Three years ago my firm represented a company for sale called TheTieBar.com. The Company designed all its own ties and sold them online only, direct to consumers. At the time, ties were having a moment and we sold TheTieBar.com for a super high price. Three years ago, you could go to a party and see a young man wearing shorts, a woven shirt and a tie. But since then, the necktie’s fortunes have moved in another direction.

What is it that feels so wrong about wearing a necktie now? The answer is: consumer attitudes. It’s not really about the tie, it’s about how consumers feel about themselves. It’s not that the fashion has changed, it’s that the culture has changed. The necktie isn’t a symbol of authority, stability and knowledge as it was in the past. It’s a symbol of subservience. Most people now expect that a person with a tie has a job where they say things like, “you can find that in aisle five” or “your car will be right up.” And you don’t consider people with ties sources of authority anymore.

What does the necktie symbolize? Conformity, commercialism, mass production. Those are the opposite of values that consumers now want. Today consumers want artisanal products, personalized for them, not mass produced in China. They want things that are produced locally and ethically. They want their things to give them a feeling of belonging, to be authentic to the consumer’s lifestyle. They want their clothes to reflect how they feel about themselves and their place in the world. In that schema, the tie is just the wrong message. Unlike other garments, it’s not about the color or fabrication, the whole thing is just wrong now. Ties for professionals are off-message, they say the wrong thing about the wearer.

Will anything replace the necktie?

Yes. Socks. Socks are the new neckties, the place where a man can, on a pretty risk-free basis, express his individuality. And the socks business is on fire. There is enormous growth in socks because consumers need to stock up to replace their all-black collections with something more thoughtful, interesting and fun. And buyers of companies are paying high multiples for successful sock companies. Will that last? Most likely, it will move like most trends towards something else in three years’ time.

It’s very unusual for a garment to represent values that are rejected by the culture and become obsolete. But most garments have a function and aren’t only symbolic or decorative the way the tie has been for a long time. Will the necktie return? It’s hard to foresee a time when that will happen. Until consumers impute a different meaning to neckties, or until their production and presentation changes in some unforeseen way, the necktie is not likely to make a big comeback. So until then, knot not, let your open shirt help you recall the power of consumers and let all men’s necks breathe free.
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