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The era of answering your favorite podcast host’s questions by shouting into the ether is over.

Spotify’s recently acquired Anchor hasn’t stopped innovating since it was bought by the streaming giant earlier this year. And their latest feature aims to make podcasting truly social: a streamlined, accessible Voice Messages feature. “We’ve never thought about podcasting as a one-way street,” the company’s announcement opened, “but it’s always been a technical challenge to incorporate this sense of community into your show.” Voice Messages, an easy way to solicit the voice of listeners, is their solution to the challenge.

Viewers wishing to answer the call of hosts, either to address questions they posed or share feedback on recent episodes, “can leave voice messages right from any browser (even on mobile!), via any podcast app, without having to download the Anchor app.” And for podcast hosts who want to incorporate these voices, the Episode Builder function will make these recordings easy to access and add to the producer’s final product. Whether hosts choose to use it to create a Q&A-style episode, share the wide scope of listeners they have, or allow users to weigh in on forthcoming changes or topics to the series, Anchor “[believes] getting interactive with your audience opens up countless avenues for creativity.”

Lest creators worry that such input could become unwieldy, Anchor has a few limits in place. First, Voice Messages cannot exceed one minute in length. Secondly (and crucially), Voice Messages cannot be sent anonymously. “Senders will need to sign up or login to an Anchor account in order to send a message,” the company warns, “so you can see who is coming from.” This measure not only creates a connection between hosts and listeners and encourages those who want input to sign up with Anchor, but creates a sense of accountability to the words you share in this intimate capacity.

Select podcasts, including Casey Neistat & Candace Poole’s Couples Therapy, and Popular Science’s The Weirdest Thing I Learned This Week, have had the Voice Message capability, but the full capacity is being deployed this week. In the ongoing battle to make podcasting more social, Anchor’s latest update creates a crucial breach in the wall between hosts and listeners.

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The post Spotify’s Anchor Adds Voice Messages to Make Podcasts Truly Social appeared first on Social Media Week.

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As Instagram continues its dominance in the market for brands and creators alike, they continue to tinker with their interface and elevate new features key to their growth. Here, we share some of their latest updates- and what they’ll mean for your experience on the app.

“Explore” Expands to Include Shopping and IGTV

According to one Instagram spokesperson, the Explore tab is used by more than half of the platform’s users each month. To that end, the company is committed to “investing heavily in Explore with the goal of making it the best online destination for your interests and making it evolve over time as your interests do to.” The company’s Product Lead for Discovery Will Ruben agreed, saying “Explore shows you the full [breadth] of content on Instagram that are relevant to your interests.”

To that end, expect to see a wider variety of videos, photos, and shopping posts, powered by intelligence from other accounts you like and follow on a regular basis. And for brands using the platform, effective hashtagging will aid in your discovery in the tab. In addition to wider content sharing on the site, look forward to a few more styles of content there. Tabs for Shopping posts and IGTV have joined the Explore tab, likely to boost their profile alongside standing categories for travel, food, and clothing. Tapping on Shop will summon shopping posts sorted into categories like Beauty, Clothing, and Home Decor. And IGTV, which has otherwise struggled in its first year, will now appear prominently in this frequently trafficked space. But another, more heavily used feature, will also be making its debut on the Explore tab.

Stories Get Discoverable Through Explore

For their massive popularity, the less structured and ephemeral Instagram Stories have stayed largely private. But as Explore grows, this is about to change. “Stories are now eligible to show up in the Explore tab for the first time,” reports TechCrunch. The form has inspired many new types of content; by making these posts more public, Instagram hopes to “[give] creators a way to get discovered through their intimate, silly, behind-the-scenes content instead of just their manicured feed posts.”

Originally an idea borrowed from Snapchat and deployed as a feature in 2016, Stories have since roared past Feed posts in terms of popularity and usage. Now, these frequently informal posts are making a more public debut. They’ll appear in Stories based on their similarity to accounts users already follow and interact with. Whereas permanent posts have fallen victim to expectations for aesthetics and frequency, Stories are looser, more freeform, and—due in part to their ephemeral nature—create less pressure on users to rack up likes and comments, allowing for looser and more free-form content.

But, as this Snapchat-inspired feature thrives, another one is being sunsetted by the company.

Standalone Apps Say Goodbye

Instagram Direct, a standalone app launched in December 2017 to compete with Snapchat’s core direct messaging capability, will fade away in the coming weeks. Users were notified via an in-app message, letting them know “[their] conversations will automatically move over to Instagram, so [they] don’t need to do anything.” In many ways, the move to consolidate features differs from that of Instagram’s parent company Facebook, whose standalone Messenger app serves a similar function.

Instagram Direct never actually launched globally, only officially debuting in a small number of countries, and yet its collapse into Instagram – easily done, since many of its features have since been incorporated into the main app’s functionality – is a sign of a streamlining for the company. The standalone app Boomerang was similarly absorbed by the main app, to wild popularity and high utilization. For Instagram users, the fewer ways to interact with the app appears preferable—and so the company has responded in kind.

Even as Instagram continues to rise in usage and popularity, it clearly isn’t comfortable resting on its laurels. It’s future seems to be in widening our view of the world, and we look forward to seeing the sorts of stories that will come from its continued evolution.

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The post Stories, Shopping, and Streamlining: Your Guide to Instagram’s Latest Moves appeared first on Social Media Week.

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As Facebook continues its evolution toward connecting communities, streamlining a major element of the Event planning process has reached the top of their priority list: ticket sales. Starting today, Facebook Event creators can include free or paid tickets on their pages—without pushing prospective attendees away from the social platform.

This isn’t the first time that Facebook has used the popularity of the Events function to enhance its users’ experience; earlier this year, an integration with Stories allowed individuals to link directly to events they’re planning to attend. Now, this latest push will allow users to commit to going to these events; in turn, event planners will be able to better plan for the attendees that are most likely to show up.

Want to use the tool for your company’s next gathering?

Create your event by heading to the Events tab.

Clicking the blue “Create New Event” button, and filling out the preliminary information including date, time, locations, and public versus private access. As interest in Facebook ebbs and shifts amid the rise of other platforms, Events have remained a frequently used feature of the site. By the count of Eventbrite’s Senior VP of Platform, 700 million people use Facebook events each month. Taking advantage of this feature will allow you to reach them effectively, and make their event-going experience easier to commit to.

Events originating from a company or brand Page will also present the option to “Create Tickets.”

Here, you’ll be able to set the number of available tickets, the price (of applicable; a small fee will be taken out of each sale), and a deadline to register. An added benefit that isn’t always so intuitive for Facebook Events at present: once a participant registers, they’ll be able to add the forthcoming event to external calendars, like Google Calendar or iCal.

As with Eventbrite itself, Facebook will collect a small fee for selling tickets; reportedly, a $20 ticket will draw $1.72 in fees. But the convenience it provides for small businesses or nonprofits for predicting an adequately staffed and catered event such as a guest speaker, for example, is immeasurable—a fact Facebook and Eventbrite are each counting on.

As registrations roll in, you’ll be able to see how many individuals have purchased or reserved tickets.

A major benefit for prospective attendees, Yahoo! Finance shares, is “the ability to not just indicate [your] interest in attending, but to fulfill that interest by purchasing paid tickets or registering for non-paid events, without ever having to leave Facebook.” And the benefit is mutual; USA Today correctly points out that the feature can be a boon for small businesses or entrepreneurs, for whom event planning and presentation isn’t their primary goal. As consumers and prospective companies increasingly (74% of Americans, by one count) lean toward experiences over products, those who can present an immersive and memorable experience will win out. The CMO Network’s Blake Morgan confirms this notion in Forbes:

People want to experience all that life has to offer, and since acquiring things no longer dictates your class or status in life, millennials (and others of all generations, Morgan confirms earlier in the piece) are simply enjoying experiences over things, access over ownership.

Eventbrite’s Pat Poehls echoed this fact as he detailed the reasoning behind moving into this partnership with Facebook: “our News Feeds today are filled with experiences, not the things we own…[and] partnering on this initiative is our effort to better serve the people responsible for bringing those events and gatherings to life—including small businesses and entrepreneurs whose core business is not throwing events.” Developing and presenting events might seem overwhelming or inaccessible at first, but Facebook and Eventbrite are determined to make at least one part of the process easier.

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The post How to Use Facebook’s New Eventbrite Integration to Enhance Experiences appeared first on Social Media Week.

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SMW Los Angeles kicks off in just three short weeks and today we are excited to announce the final agenda for our forthcoming event.

This year’s conference will feature the first of its kind Instagram Academy — which will host a series of enriching tactical sessions — and over 30 sessions, keynotes, panels, and workshops across 14 distinct tracks.

View the final #SMWLA agenda and start bookmarking your favorite sessions!

Inspiring keynotes & fireside chats!

Gina Bianchini, Founder & CEO of Mighty Networks and Ian Schafer, Co-Founder & CEO of Kindred, will kick off the conversation in an opening keynote that will explore how creators with a purpose have the power to change the very nature of social media through their motivation to bring their fans, followers, thinkers, and energetic doers together.

This year’s lineup will also feature a fireside chat with event producer, Andy King who will share the story of how he became an overnight celebrity following the release of the Netflix documentary “Fyre: The Greatest Party That Never Happened, and how, ever since, he’s remained committed to wielding his platform and embracing virality for good.

Separately, Sybil Grieb, U.S. Head of Influencer Marketing, Edelman will offer practical and actionable ways to build influencer partnerships that are both creative and strategic and will deliver on your messaging and campaign goals.

The first ever Instagram Academy

The first of its kind Academy will feature a one-day track of classroom-based learning that will explore a number of important topics aimed to help hone creative strategies that will span the art of sequential storytelling, creating a sense of urgency around Stories, utilizing UGC, and much more.

Below are a few topics that will be covered across the sessions:

  • How to increase your online footprint with new Insta features like IGTV, Live, Highlights, and Stories
  • Ways to identify your content pillars, create an editorial calendar, and leverage insights and data proactively to grow your business
  • Tips for creating a strong sense of community leading to demand heightened brand loyalty, and perpetual UGC
Brands, data, and creativity

In a session hosted by Entrepreneur Media’s Terry Rice, learn actionable tips for developing a sequential messaging campaign that addresses buyer concerns at every stage, and tips for identifying and repurposing high impact UGC, ways to identify and repurpose high impact UGC, and more.

Influencer marketing has become one of the most sought after marketing channels, but as the field matures it’s important to take a minute to understand what the influencers prioritize.

Join JuliusKarin Swanson as she offers her insights in a discussion that will tackle how marketers can better understand the influencer perspective and navigate the nuances of being on the other side of the branded partnership.

Only 22% of shoppers are satisfied with the level of personalization they currently receive from brands. That said, there is a huge opportunity for traditional companies to start connecting with their consumers on a more personal level to build relationships and strengthen brand loyalty.

In a session hosted by Leah Logan, Vice President Media Products Strategy and Marketing, Collective Bias, hear how brands are using data to personalize their communications and why personalization is important in competing in the D2C space.

Social media, society, and the evolution of platform storytelling

Looking to add some fresh tips to your toolkit for engaging with the growing gaming audience? In this session hosted by R/GA’s Christine Song, learn authentic ways to interact with these individuals and key reasons why working with gaming influencers requires a different approach than typical influencer campaigns.

Forging successful long-term relationships with multiconsumer includes a commitment to creative community management and a strict focus on brand sentiment. Join Dole’s Vanessa Beltran and Yendy Rojo, Associate Director of Social Media, Orcí, as they offer their best practices around community management, expanding the influence of your most loyal consumers, and more.

There’s still time to join us at the Broad Stage in Santa Monica June 12-13. Browse the full agenda and secure your pass by this Friday, May 24th to take advantage of the current discount before it expires.

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The post Announcing the Final Agenda for Social Media Week Los Angeles 2019 appeared first on Social Media Week.

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Today, we are excited to announce our first wave of speakers for the 10th edition of Social Media Week London taking place 31 October – 1 November.

This year’s event will continue our 2019 global theme, “STORIES: With Great Influence, Comes Great Responsibility,” a conversation that will explore how social media has become the most influential storytelling platform, with the power to unite or divide the world.

Our programme will include an exciting lineup of leading storytellers, brands, platforms and agencies, who will weigh in on this important topic across 14 distinct tracks and over 50 keynotes, talks, panels, and workshops.

Here are a few highlights from today’s announcement:

C-Level Marketing Experts

In her role as Chief Marketing Officer for Vodafone Business, Iris Meijer leads the team responsible for demonstrating how Vodafone can help its customers succeed in today’s digital world. As part of her work, she encourages people to take an optimistic view of the future, which is reflected in the company’s new modern business brand.

As important as the technologies, trends, and innovations presented today are, Iris’ leadership centres on the idea that long-term business success depends on customer trust.

Verena Papik, Chief Marketing Officer at Tunemoji, develops comprehensive business and growth strategies for the “MusicGIF” platform. In only six short months under her leadership, the company has evolved from being a simple tool for creators to a fully fledged social platform – providing an opportunity for users who are sharing the same passion for pop culture to connect and engage with each other. Verena has successfully fostered a strong sense of community on the TuneMoji platform by helping to develop emerging influencers and by working with top artists like Cardi B.

Her dedication to the industry over the past eight years landed her a spot on the Forbes 30 Under 30 List for Europe’s Media & Marketing landscape in 2019.

Product/AI Leaders

As a Product Designer at Google AI, Paulina Mustafa is responsible for designing seamless experiences that make it easier for people to interact with AI. Her primary goal is to develop products that better understand human nature and, in turn, create more comfortable environments. She approaches her work with the rigor of a mechanical engineer and the optimism of a product designer, and is passionate about working at the intersection of the physical and digital worlds.

Prior to working at Google AI, Paulina designed products for Google, Essential, and Apple.

Forward-Thinking Creatives

Tijana Tamburic is the Co-Founder of Female Narratives, a creative agency that operates using a collective of female-only talent to tell real stories using real women. The business brings together over 100 creative women ranging from directors to mountaineers and mental health activists to poets. Clients include Bumble, North Face, W Hotels, Kiehl’s and dozens of female-led sustainable and ethical brands.

Tijana was included in the Forbes 30 Under 30 list this year for Media and Marketing.

David Levin and David Schneider are both Creative Directors at That Lot, a social creative agency serving names including NatGeo, Red Bull, and Jamie Oliver. Levin specializes in honing tone of voice and creating shareable ownable social formats, many of which contributed towards the company recently winning Social Media Agency of The Year. Schneider, who also serves as Co-Founder, creates videos, images, podcasts, and posts for That Lot’s clients. He is also an award-winning actor, writer, director and social media pioneer with nearly half a million followers on various platforms.

There’s still time to join us at the QEII Conference Center this 31 October – 1 November. Secure your pass by Friday, 5 July to take advantage of the 30% discount before it expires and stay tuned for our initial agenda to be published Tuesday, 9 July.

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The post Introducing the First Wave of Speakers for Social Media Week London 2019 appeared first on Social Media Week.

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In 2018, The Economist, an incredibly forthright and expressive paper, ran a campaign to mark its 175th year. It took the entire “ignorance gets in the way of progress” ethos of its late founder, James Wilson, and invented the new initiative of an Open Future in order to remake the case of his liberal values.

The campaign

Conversations ran on all social media and platforms and a global event, that was a one day exercise, took place in Hong Kong, London, and New York simultaneously on the day of the companies founding. The campaign gained so much traction and maintained longevity that The Economist is running it again this year, on October 5th, this time in Chicago, Manchester and Hong Kong.

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The company outlined it’s main KPI’s and started from there. They wanted to engage younger audiences for liberal thoughts and knew social media was the best way to do this. They also arranged intended conversations around five key topics: diversity and identity politics, free speech and debate, migration and refugees, free trade and economics and technology and innovation.

Create a central traffic hub

In order to run a campaign well, you must create a central hub to drive all your traffic to and accumulate your data. The Economist allowed audiences to have conversations in real time with journalists and third-party members on theirs. They also produced two videos each week which could be located in the hub, too. They ran podcasts, invited audiences to write their own essays, took a debate series around the top schools in the US and streamed it. They brought in people against the very essence of what they believed in order to reinforce the message of free speech and progress. This notion demanded attention and a reaction.

Promotional tactics

They also promoted their content by PR, display advertising, direct buys, interactive posters, and experiential marketing.

As a result, The Economist reached more than half a billion touches as result of the campaign. They touched 433.5m organic social, 76.9m paid, 50.2m engaged with content, 5.3m podcast downloads, 3.4m visitors on Open Future hub, (61% of whom were new – people they hadn’t seen in 90 days) and 9k new subscribers. The Open Future videos were seen by more than 1.8m new people.

Ultimately though, they hit their main KPI of attracting a younger demographic. The most popular age of those who engaged was 28-years-old. Their social media hit 44 million people around that age, too.

The Economist’s campaign highlights the key ingredients for a rewarding marketing campaign: create a central hub, integrate across various channels and put in solid and clear KPI’s so you can make sure everything is strong and measurable.

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The post Open Future: Behind The Economist’s Successful Campaign appeared first on Social Media Week.

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Platforms are transforming to better acknowledge real-life demographics of users across traditional and social platforms. Fifty percent of the US population under 35  are people of color and 50% of the global population are women, after all.

How can we get more action from conversations about diversifying platforms and invite more users to become part of the creative process?

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Doug Melville, Chief Diversity Officer of TBWA\Worldwide in North America, sat down with Lola Banjo, Strategy Innovation Executive at Salesforce, during #SMWNYC to talk about the opportunities for women and people of color within a creative and digital space, among other topics.

Here are a few highlights from the conversation.

Diversity is a business imperative

While Melville’s role within diversity at TBWA\Worldwide is significant, he himself began the discussion by saying it is key that a diversity officer not always be in charge of the matter, rather turn to people who know about innovation, like Banjo, to look past an established “recipe” for diversity issues.

“People that are not in the diversity role, talking about diversity is so important because you recognize that it’s not because they’re doing their job. It’s because it is important. Diversity is a business imperative. It’s something that is going to drive real, meaningful change in our world, but it’s also driving real business results,” Banjo agreed.

The message of diversity has to be owned by a given organization or brand and “embedded in the DNA,” Banjo said.

Banjo inclusively went beyond the sentiment of variety and included research that can attest to the importance of diversity within a business, citing that companies which are gender diverse are 15% more likely to outperform. Companies that are ethnically diverse are 35% more likely to outperform. It is an undeniable win-win for all.

Innovation without inclusion fails its consumers

When testing for an audience, Banjo says she strives to find a person that is very different from herself, or her team.

“[We] dig into how we can solve for this persona that’s different,” she said, adding that it could be a middle-aged disabled woman who could most benefit from a given product if it is designed with her in mind.

Need a bigger example?

Banjo talked about a research study out of the University of Virginia which showed that women were more likely to be injured in car accidents because the crash-test dummies that product designers used were shaped as males. “I think the statistic was around 71% chance of [women] being moderately injured in an accident,” she said.

Opportunity through diverse thinking

Any medium of communication serves as a voice and is a way to connect with others, Banjo reminded people. But consumers are the ones who pick what thought patterns or conversations they want to be a part of.

Within social media, for instance, consumers can more quickly voice their takes or concerns to a company as opposed to before, when they needed to utilize snail mail or find a way to phone the headquarters.

“You can go on Twitter connect directly with a brand, you can connect with the people that are influencing that thought at the organization. It’s forcing companies to think differently as well, to think about the fact that if they do something unnecessarily wrong, it can travel through social media within a day,” she said.

Thus, the focus on diversity can make or break a brand, quickly.

Diversity just is

Banjo’s goal is to emphasize that brand and product design should not be limited to itself, but should instead consider how it will design a better world. Yet, ultimately, she hopes there will be no need for an extensive talk on diversity.

“I’m looking forward to a future where we don’t have to have a diversity conversation anymore. Where we are doing it because it just is,” she said, versus having to strategize on how to include different people.

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The post The Strong Link Between Diversity and Innovation: Insights from Salesforce and TBWA/Worldwide appeared first on Social Media Week.

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For leading brands today, connection is key to a successful advertising campaign. If consumers feel they have a relationship with a business, then they will invest and make it their own – most probably for life.

During #SMWNYC representatives from some of the world’s leading brands including Johnson & Johnson, Leo Burnett, Diageo, and EquityProjectForAll came together to discuss their tactics for winning the hearts and minds of consumers with stories that penetrate and reverberate long after the campaign is done.

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Leveraging stories behind brands that have transformed their marketing techniques, the panelists identified ways to craft social content based on platform, audience, and campaign objective, how to integrate brand purpose authentically into social strategies, and ways to amplify your brand’s story through VR, AR, and AI to fuel engagement.

Here are three simple but effective perspectives shared during the conversation.

Do the research and create meaning.

Karuna Rawal and the #AlwaysLikeAGirl Campaign by Always.

The clever campaign shows various demographics in America being asked to do something like a girl.

All give accurate imitations of what society implies girls to do – running with arms waving – fighting with eyes closed – throwing with their wrists flared.

It highlights the female cliché and generates the perspective of the women; their audience.

“We found out through the data that typically, women lose their confidence as a result of puberty,” said Karuna Rawal, President, Groupe Client Lead, Leo Burnett.

The advert then asks females aged between 7 and 11 to do something like a girl. At this point, the young girls fight with as tough as they physically can; run as fast as they physically can; and throw like as hard as they physically can, expressing courageous confidence.

“We had the opportunity to connect with our purpose – empowering women – while bringing it together with the data – how girls confidence plummets through puberty,” added Rawal.

It just goes to show how successful a campaign can be by connecting with the perspective of the consumer.

Rawal described how women grew tired of seeing a product demonstrated to them as a way of getting them to invest.

Don’t be fake.

Neutrogena pioneered the use of the no-retouch image to show how effective their product is.

Paired with partnerships with selected celebrity, Neutrogena could leverage its brand identity to generate effective results.

By showing the perspective of their consumer through the gaze of celebrity, it generated an appeal that their consumer could trust.

The secret was in confronting what was already known.

“The goal was to really leverage our purpose and speak it through our advertising campaign” said Edlynne Laryea, Director, Global Neutrogena Digital Transformation and Sustainability, Johnson & Johnson.

If consumers know that what they see being advertised on television is a lie, then that insult isn’t going to translate into sales.

This ethos was put to the test in Neutrogena’s Valentine’s Day campaign where two actors without a script simply had some fun with the product. Simple, but effective.

“It was really important for us to tell an authentic story without any pretense. They weren’t holding up the bottle or saying use Neutrogena,” explained Laryea.

The Honest Story.

How does a Russian sounding vodka appeal to the US? By telling the honest story.

“In the US the perception is something we really have to work on,” said Jay Sethi, Vice President, Smirnoff & Nurture Brands Portfolio, Diageo.

The man behind the infamous Smirnoff ad ‘Made in America: but we’d be happy to talk about Russia under oath.’

Brands, especially old brands like Smirnoff, have long histories. More often than not, this can be great for companies – American brands emphasis their Americanness in the act of patriotism; and why not?

For Smirnoff however, history wasn’t in their favor, or at least for the time being.

Smirnoff was an American company with a Russian name – as a result of American immigration Smirnoff has a Russian name. Their history pointed out that only the affluent drank Smirnoff in Russia and they wanted to keep it that way.

“Russia just wanted Smirnoff to be for them, they wanted it to be for the Tsar’s, it was the best Vodka you could have, and they wanted it for themselves. Our founders said we want it to be for the people,” explained Sethi.

Telling the story of how Smirnoff was created in America because Russia opposed their distribution, creates a positive perspective for the American consumer and flips what was first thought of as a negative history, into a promising one.

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The post Digital Storytelling: Simple and Effective Ways to Create the Right Perspective for Your Business from Leo Burnett appeared first on Social Media Week.

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Influencer marketing has exploded over the course of the past five years and shows no signs of slowing down as we approach the second half of 2019.

According to recent reports, the market is on pace to reach $10 billion by 2020 — up from $2 billion in 2017 — and influencer marketing ad spend is poised to reach between $5 billion and $10 billion in 2022. This will be fueled primarily by the nearly two-thirds (69%) of marketers who claim they plan to increase their spending on influencer marketing this year. For a quick YoY comparison, in 2018 only 39 percent of marketers planned to grow their influencer marketing budgets.

With additional traction and investment, the industry is becoming more accessible and measurable than ever before, resulting in a growing number of marketers finding influencer marketing effective in achieving their business goals. In spite of the benefits, however, we must find ways to navigate the complexities as the space matures and new players and cross-platform storytelling strategies enter the scene.

At #SMWLA, we have an exciting lineup of leading brands, platforms, and storytellers who will share actionable insights into the evolution of influencer marketing and what it means for storytelling efforts as part of our 2019 global theme. Names to bookmark as you build your itinerary include Edelman, Shopify Plus, Fullscreen, and Sundae.

A few highlights as to what topics the sessions will explore:

  • The role of influencers in the marketing funnel
  • How to build influencer partnerships that are both creative and strategic and will deliver on your messaging and campaign goals
  • What elements are crucial to a successful partnership, the challenges, and how to truly cultivate a relationship with creators beyond just a paycheck
  • What three ingredients drive story-led commerce (and the one killer mistake)
  • Why consumers crave brands with a mission and social consciousness as well as how to unleash UGC as your secret weapon

There’s still time to join us at the Broad Stage in Santa Monica June 12-13. Browse the current agenda and stay tuned for our full lineup being published next Tuesday, May 21st. Secure your pass by Friday, May 24th to take advantage of the current discount before it expires.

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The post How to Cultivate Influencer Relationships for Successful Storytelling appeared first on Social Media Week.

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Today we are announcing the dates, venue, and theme for the 10th annual Social Media Week London (#SMWLDN) conference and offering you a chance to secure your pass at 30% off until 5 July.

Taking place 31 October – 1 November at the QEII Conference Centre, the 2019 event will focus on the theme “STORIES: With Great Influence, Comes Great Responsibility“.

Social media is at a critical moment. Many fear that we have already failed as an industry, allowing it to distort our realities and divide us. That can change: We can work together to be more truthful and real in our content, our communication, and with our connections. Learn more.

What’s new for 2019?

As always, we strive to improve the experience for our attendees, speakers and partners and over the past few months, we have consulted with hundreds of our attendees to understand the ways in which we can make the 2019 event the most valuable conference to-date for those that attend.

Here are some of the improvements we’ve made:

  • Expanded co-working and lounges
  • Adding Classroom style Academy classes
  • Networking breakfasts and evening drinks for all attendees
  • An exclusive WhatsApp networking group
  • Reserved seating and a private lounge for Premium Passholders

Stay up-to-date with the latest updates and announcements by registering your interest here and secure your passes today at 30% off.

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The post Social Media Week London Returns to the QEII Centre this October appeared first on Social Media Week.

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