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The death of traditional retail has been greatly exaggerated, according to Shopify’s latest report.

The online retail platform released its ten insights on the evolution of ecommerce this month, and revealed what many other industries have confirmed: stories matter. But rather than focusing on telling stories to attract customers, Shopify found that the most impactful shopping experiences bring brands and products into the consumer’s personal story. Here, we elaborate on three major findings in the report.

Take a Side in The Stories of the Day

A major through-line of Shopify’s report is the idea of empowering customer choice. Increasingly this choice isn’t solely about what options are available in the market; it can also apply to where their favorite brands are placing their attention and allegiance. In addition to serving smaller niches in that way, “brands can […] expand from a mission-centric foundation.”

Lingerie company ThirdLove had focused on product exposure and availability for several years, but spoke up in the wake of Victoria Secret CEO Ed Razek’s remarks about the “fantasy” of their annual runway show. In their open letter response, ThirdLove’s Heidi Zak was unequivocal about her brand’s openness to everyone:

We believe the future is building a brand for every woman, regardless of her shape, size, age ethnicity, gender identity, or secual orientation. This shouldn’t be seen as groundbreaking, it should be the norm.

Zak stands by her decision to take a stand, and consumers flocked to her brand in response. It could seem risky to speak up in times of controversy, but there’s a measurable reward at stake too: 62% of consumers want their favorite brands to take stands “on current and broadly relevant issues.” This means aligning your brands authentically with issues that matter to you and them, and conveying those values accordingly.

Make it Easy for Consumers to Compare Stories

While platform features like Instagram’s “Buy Now” options would have you believe that social media is driving online purchases, Shopify’s report reveals that isn’t exactly the case. While social is imperative for brand awareness and interest, “in terms of sources that influence purchase decisions, social media lands last and was rated half as effective” as the most impactful factor: customer reviews.

With that said, social can serve as a key stop on a customer’s journey to purchase. User-generated content that demonstrates unique or exceptional experiences with your brand or company can positively influence purchases. The same is true of campaigns that powerfully spark emotions, and evoking a sense of similarity through influencer and micro-influencer storytelling. Helping customers see themselves in the stories of others, can drive them to make these products or services a part of their own lives.

Make the Story a Lasting One

We’re seeing a rise in “pop-up” experiences that highlight a brand while feeling tailor-made for social media shares. And while we see the joy in our mentions, Google Canada’s Fab Dolan wants us to remember that such joy is fleeting. LeanLuxe’s Paul Munford expressed concern about the rise of these Instagram-friendly spaces, at the expense of a customer experience that prioritizes utility over optics. “I’m worried that some brands — those same brands who preach an obsession over knowing their customer, understanding how today’s shopper wants to shop, and of course owning that relationship — are losing their way a bit as they focus considerable time, energy, and money to launch ‘Instagram-worthy’ spaces.”

What’s the alternative? Munford praises spaces that serve multiple needs of their target consumer—think Capital One’s cafe concept or Rapha’s clubhouses that offer a space to work, bike repairs, and purchase points for gear. As he compares these photo ops to the multipurpose spaces, he notes, “There are life and meaning to the former; shallowness and transience to the latter.”

Phil Grano of NewStore agrees with Dolan: relationships built to last can offer more than one great post. “Never forget: the most important moment in ecommerce doesn’t happen online. It happens when brands deliver.”

When a customer has a great story about a brand they’re loyal to, they share it. They become storytellers who can carry the banner for your brand with excitement and pride. And they offer a promise of longevity that you can’t always guarantee on your own. By aligning your values with the world in which your customers live, help them find commonality in the stories of their fellow consumers, and set them up to tell longer stories over time, retail stands a chance of feeling both prosperous and personal.

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The post Shopify’s Future of Ecommerce Report Confirms: Sales Needs Stories appeared first on Social Media Week.

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Kaiser will be giving a talk entitled “Own Your Data”, during which will help attendees understand the dichotomy of how technology can be harnessed for good but also abused for evil, and how the rise of data collection has made marketing easier and more personalized, but it has also presented issues of privacy and safety.

Learn More & Secure Your Pass at 15% Off Until Friday

Brittany’s session will also detail her journey into advocacy around digital rights, and help provide crucial context for protecting your own data and that of your organization. Having spoken at the European Parliament, British Parliament, and the United States Congress, Brittany is one of the foremost authorities on these issues and Social Media Week is delighted she will be joining us in April.

Passes to attend SMWNYC are on-sale (15% off the walkup price) until 5pm ET Friday, February 22nd. If you sign up for a Premium Pass you will also receive priority seating for our closing keynote with Seth Godin.

We can’t wait to see you in New York this April, so act fast to join us at the Sheraton New York Times Square!

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

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The post Cambridge Analytica Whistleblower and Data Privacy Advocate Brittany Kaiser to Speak at #SMWNYC appeared first on Social Media Week.

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This week’s bonus episode of Social Media Week’s Leads2Scale podcast features Bryant Kohler, Head of Brand at Conscious Minds, a content agency that believes “storytelling is the currency of human connection.”

During the conversation, Bryant discussed:

  • His past and current work with adidas and Nike
  • How he is adjusting to the evolution of platform storytelling
  • What he sees are the near-term things that need to be addressed in Influencer Marketing
  • and much more!

Bryant also spoke about a documentary that their sister company, Conscious Productions, produced called Social Animals that premiered at the 2018 SXSW Film Festival, which peeks into the digital and real worlds of today’s image-focused teenager, where followers, likes and comments mark success and self-worth.

Listen and subscribe via the following platforms: Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, and Stitcher.

If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at leads2scale@socialmediaweek.org.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post PODCAST: Nike, Instagram Stories and Keeping it Real with Bryant Kohler, Head of Brand at Conscious Minds appeared first on Social Media Week.

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Today, we’re delighted to announce that Will Cady, Reddit’s Head of Brand Strategy will speak at Social Media Week in Los Angeles in June (#SMWLA).

Register for Your Pass at 35% off and Save Over $400!

As the sixth-most trafficked website in the U.S, and the only major social site that’s privately held, Reddit has gone through a massive transformation during the past couple of years. In 2017 it completed a $200M Series C funding round and this past week they announced an additional $300M led by Chinese tech giant Tencent Holdings (which contributed $150 million).

As a musician, Cady saw the potential of Reddit when he discovered a dedicated community of fans on the platform that not only listened to his music but would go as far as helping him book a last-minute venue for a gig that fell through. Since joining the Reddit team, Cady has used his personal experience on the platform to inform the brand’s advertising and strategy, helping foster more meaningful connections between users and their communities.

Reddit has undergone a major image makeover, one that the brand strategist learned in many ways from transformative and vulnerable forums on the site like r/ChangeMyView and r/IAmTheAsshole. At #SMWLA, Cady will be sharing the details of how these positive spaces inspired change sitewide.

We’re eagerly anticipating the engaging and entertaining conversations like this one that we’ll have in Los Angeles this June, so stay tuned for upcoming lineup announcements and don’t forget that tomorrow is your last chance to take advantage of our early bird pricing, which is 35% off of the walk-up price.

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About #SMWLA

In its 9th year, Social Media Week Los Angeles (#SMWLA) brings together professionals with a curiosity and passion for new ideas, innovations and emerging trends in social media.

This year the theme is Stories, which will explore how the stories we tell, consume and share have the potential to shape who we are and what we become.

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The post Reddit’s Head of Brand Strategy to Speak at Social Media Week in Los Angeles appeared first on Social Media Week.

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This week’s episode of Social Media Week’s Leads2Scale podcast features Rani Mani, Head of Global Social Influencer Enablement & Employee Advocacy at Adobe.

In her role, Rani works across Adobe teams to infuse influencer relations into their strategic planning.

During the conversation, Rani discussed:

  • What got her interested in the role
  • How Adobe has built, managed and sustained their influencer programs
  • Her upcoming session at Social Media Week New York
  • and much more!

You can learn more about Rani’s SMWNYC session here, and stay tuned for later in the episode for a special offer only available for Leads2Scale listeners.

Listen and subscribe via the following platforms: Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, and Stitcher.

If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at leads2scale@socialmediaweek.org.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

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The post PODCAST: Employees as Influencers with Rani Mani, Head of Global Social Influencer Enablement Employee Advocacy, Adobe appeared first on Social Media Week.

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Let’s talk about how to drive more engagement for a minute. These days, consumers have plenty of choices available to them in terms of products and services. So, you differentiate your brand by becoming the one that has the most valuable connections (or the best relationship) with the consumer.

Every engagement, every like, click, tweet, and comment you get from a customer is your chance to build those connections and nurture that relationship.

Engagement builds a shared experience between brands and consumers, and that shared experience can take on a life of its own, which is why marketers are always harping on the importance of driving engagement. We know that the thin line between marketing and the customer experience just keeps getting thinner, so we push brands to dig deep and find more ways to encourage those first tentative connections with each consumer. Those tentative connections can be nurtured into something meaningful. Meaningful engagement ultimately leads to meaningful transactions.

How Important Is The Digital World To Consumers?

Consumers increasingly live, work, play, and shop online. The average adult spends 5.9 hours a day on digital media of some form or another. This is almost double the time spent in 2009. All of them are looking for content that’s worth consuming and connections worth making.

The content on your website, your email campaigns, your company blog, your social media posts, your graphics, images, and videos are all your digital assets. These are all mediums you can use to reach your customers and get them to engage. In fact, if you have a digital asset that doesn’t help drive engagement, aid engagement, or analyze the engagement you get, it may be time to reconsider the amount of energy you’re putting into that asset. It’s probably not much of an asset at all.

How Can You Drive More Engagement?

There is a formula for driving engagement. No matter what digital asset you’re working with right now, try these steps.

1. Create Content Worth Consuming

Consumers are sick of ads. They don’t want to be sold on a product. They want information and entertainment. If you provide information they can use or entertainment they want to see that’s somehow related to your brand, you’ll have more success in gaining their interest.

For example, think about Home Depot’s “How-To” videos or Betty Crocker’s recipes. The more a consumer starts to think of your brand as the expert they can rely on, the deeper the customer’s connection with your brand will become.

2. Build Your Brand’s Personality

Consumers relate better to a brand when they can humanize that brand.

Naturally, it’s easier for some brands to find an image or a voice that goes with their brand than it is for others. If you run a tax preparation service you can’t exactly create the next Ronald McDonald or Chuck E. Cheese.

You can, however, still build your brand’s personality into something recognizable. Think about your brand as a living person who cares about the customer, and the brand alike, and then find that person’s voice. Maybe it’s your brand’s creator. Maybe it’s an artful fiction. Put that persona into everything your brand creates. That persona’s voice needs to come through in your blog and your social sites, whether it’s sassy like Wendy’s, visionary like Tesla, or energetic and fun like Red Bull.

3. Initiate The Conversation

Have you ever been stuck at a party full of strangers, wondering how to break the ice and start a conversation? It’s the worst, right?

Well, think of consumers like someone stuck at a party like that. They may want to interact with you, but they aren’t sure where to start. Make things easy on them. Give consumers an opening by asking questions about their wants and their needs and soliciting feedback on their experiences with your brand. Ask their opinions on new products and, whenever you get the chance, have real conversations with them on social. This also helps drive more engagement.

You’d be amazed how engaged consumers can be when they find a subject that interests them. Take, for example, Crayola’s campaign to name a new color when it replaced “dandelion” in its 24-crayon box. It let consumers have their vote and “bluetiful” was born!

You can simultaneously initiate conversations and make your customers feel valued and heard by creating “like” vs. “love” posts on Facebook that ask them to give their opinions, asking them to share experiences that relate to a nostalgic image you post or letting them come up with the caption for a photo.

4. Reward Consumers For Their Engagement

Everyone loves freebies. More than that, your consumers love feeling that their time is appreciated. You can build your relationship with consumers through a combination of free offers (including free trials), loyalty programs that offer increased discounts as a consumer’s level of interaction increases, and other rewards.

Learning to create tiered loyalty programs (through points or some other system) helps you drive consumers further down the funnel toward purchases. It also helps you key in on your best customers and offer something they’ll genuinely value.

5. Respond To Customer Contacts

Responding to your customers when they contact you, where they contact you, is massively critical to your success. This cannot be overemphasized. Consumers react to apparent slights online the same way that they’d react to a snub in-person.

When asked what makes them trust a company, the number one thing that consumers cited was excellent customer service, and 89% of people say that they’ve stopped doing business with at least one company after poor customer experiences.

If you don’t have a friendly, responsive customer service team watching your social sites, responding to emails, and answering questions posted on your blogs, then why are you giving customers the ability to contact you that way? Nobody wants to feel like their questions or comments are disappearing into a void.

6. Meet Your Customers Where They Are

Do you know where your target market hangs out on social?

You aren’t going to get your customers to engage with you if they can’t find you. Sure, the majority of Americans are still using Facebook, at least, to a certain extent, but younger Americans are actively embracing other platforms, like Snapchat, Instagram, and Twitter.

If you’re sure that you’re doing everything right, you’ve got great content that informs and entertains, plenty of enticing offers to drive engagement and a killer customer service team that’s asking questions and providing answers, but you still aren’t seeing the number of clicks you should be seeing, it’s time to reanalyze your demographics and see if you’re simply sitting in the wrong place.

The Wrap-Up

Your digital assets may be more important to your brand’s survival today than your face-to-face interactions with customers (although those are important, too!). When you’re building content, you need to think about how that content is going to feel to customers. Can they use it? Will they enjoy it? Does it encourage them to reach out and connect even more with the brand?

If you aren’t getting the engagement you’d like to see through one or more of your digital assets, you need to take a step back and figure out what’s missing from the equation. The odds are good that something on the list above isn’t there.

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The post How To Drive More Engagement On All Your Digital Assets appeared first on Social Media Week.

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1. LinkedIn Video For Business

Get 5x more engagement on your videos

By one study, videos are being interacted with on LinkedIn twenty times more than other types of content on user feeds. To meet that demand, and to adapt to the form in a way that other platforms haven’t, LinkedIn has gone all-in on video as a key part of their strategy for business and company pages.

The strategy seems to be working: according to their beta testers, Company Page video is 5x more likely than other types of content to start a conversation among members.

2. WhatsApp for Business

New features specifically designed for business users

Just over a year after its official launch, WhatsApp for Business has topped 5 million monthly users. The differentiated platform, at times described as a Facebook Page-like business hub on WhatsApp, “helps companies better connect with their customers and establish an official presence on WhatsApp’s service.

Its Quick Reply, auto-reply, and away messages make it easier for business owners to manage communications with curious customers or leads.

3. TikTok Ads

Ads are now on TikTok. Are you?

TechCrunch’s Sarah Perez wants you to pay attention to TikTok. Given their meteoric rise and unique interface, we’re inclined to agree. And if you’re a brand who is aiming to grab the attention of Generation Z, you’d be wise to listen. Ad “units” are being introduced to a subset of users, with an ad placed by Grubhub appearing for the first time in late January.

The type of engagement it cultivates by allowing users to work together to create content, is highly attractive for advertisers aiming to target younger social groups. And given its dominance in an app ranking that’s otherwise flooded by Facebook-owned products, the ability to effectively bring in advertisers will allow it to stay competitive in the popularity contest it’s currently in…and improbably holding its own.

4. Instagram Stories Editor

Design, beyond the platform basics.

Instagram Stories have skyrocketed in popularity, quickly surpassing its inspiration Snapchat and now reportedly twice as popular. With that spike, apps are proliferating to allow creators to develop standout stories and polish content for the fast-moving space.

Our favorites include InShot (designed to help you format content for the vertical medium) and Hype Type (which can handle some of your more rudimentary video captioning needs). Check out these roundups from Later and Refinery29 for even more ways to help your content stand out in this highly trafficked space.

5. Instagram Stories Direct Links

Spread your stories far and wide.

Instagram is rolling out a “Share Link to Entire Story” feature, allowing accounts to share direct links to full stories. In this way, self-contained features like user takeovers or Q&As can live a life beyond Instagram Stories alone. This feature can also be boosted with their “Promote” feature, which allows users to follow a CTA to the account’s website, profile, or Direct Messages. If stories-style sharing truly is the future of social media, this ability to spread its influence will become more common…and more essential to success.

6. LinkedIn Ads

Coming soon to a feed near you…ads for movies, products, and more.

Speaking of spreading influence, look for LinkedIn to take advantage of this trend in ways you might not expect. The platform, often thought of as the “professional” social network, is expanding its view on the type of ads that can appear on its platform. Users can be targeted in their professional areas of interest, like “arts and entertainment,” “marketing and advertising,” “and “business and management.” The result? Ask users who saw ads for the Paramount Pictures’ film What Men Want on their feed, an example that previously would have felt out of place on the platform.

7. Reddit Cost-Per-Click Ads

Don’t sleep on Reddit as a home for your ads.

LinkedIn isn’t the only platform looking to rethink their ad strategy. Reddit is gradually introducing cost-per-click ads to its advertisers, and is already seeing their utility through companies like Wayfair and Hired. Though the cost-per-click model is far from new, it is new to Reddit, where ad revenue previously came from a combination of reach, video view, traffic and conversion-based ads. Ad revenue has grown five times over the past three years and sales have more than doubled year-over-year. With this affordable option now in Reddit’s arsenal, that growth seems likely to continue.

8. Facebook Petitions

Bringing people together for a common cause.

Facebook remains in favor as a means of gathering people, a fact that likely informed the company’s recent move to connect Stories to Facebook Events. Another way Facebook plans to capitalize on its people-gathering power? Its recently deployed Petitions feature. Designed to help people reach out to elected officials, Petitions will allow users to rally around a cause, engage in discussion around the issues at hand, and will be connected to Events and Fundraisers for even more involvement potential.

9. Twitter Morning News Catchup

Recaps and reviews to catch you up.

After a brief but unpopular foray into algorithmic feeds, Twitter now understands the appeal of its real-time setup. With that misstep in mind, it wants to make absolutely sure you won’t miss anything newsworthy…and is doing so by testing a Morning News Catchup.

This differs from their “while you were away” feature, in that it focuses on current events rather than popular site content. For brands aiming to capitalize on the news of the day, this feature is a welcome one to ensure that your prospective consumers are as informed as you are.

10. Twitter Auto-Response

Make it easy for them to come back for more.

As you look for new and different ways to engage with your followers and fans on Twitter, we hope you haven’t overlooked the Auto-Response feature. Launched last year by the platform, it allows users to opt into additional contact from an account for a very specific purpose. For example, Netflix’s Stranger Things allowed its Twitter followers to opt in for a “trick” or “treat” from the account- they need only indicate their preference with an emoji. The tool is a fun one for engaging with followers in an unexpected way, and provides the kind of surprise and delight that can feel rare in our often predictable world of social media.

There you have it: 10 new features (and, for some, platforms) to experiment with, in pursuit of growing your brand’s presence online. We can’t wait to hear the amazing things you’ll do with these tools…they’re waiting for you to test them out!

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The post 10 New Social Media Products and Platform Updates Marketers Need to Know About appeared first on Social Media Week.

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If Twitter’s latest financial reports are to be believed, the company’s prognosis is good.

The latest reports released show $909 million in revenue and a $225 million net profit, a surge in profitability that is being attributed in part to a 16% decrease in abuse reports. This measure is an essential one to gauging Twitter’s “platform health” metric. The company has pledged to focus on this measure in the new year, cracking down on abusive accounts and pledging to “reduce the burden on victims of abuse” to report their experiences, as well as “taking action before abuse is reported.”

To that last goal, however, a University of Iowa study has identified major deficits in Twitter’s ability to effectively take action in a timely manner. Computer science professor Zubair Shafiq, along with graduate student Shehroze Farooqi, built a tool to automate and identify the causes of problematic tweets, Engadget reported. Although many of Twitter’s public efforts to improve platform etiquette and public discourse has centered around removing accounts created by bad-faith actors, Shafiq and Farooqi found vulnerabilities in a different method of account abuse: scamming and spamming done through third parties using the platform’s API.

How big of a problem did they uncover? By one count the pair took, 167,000 apps accessing the API have been used to “spread disinformation, spam, and malware.”

In one of the study’s most startling findings, Shafiq and Farooqi were able to identify an account’s potential to be abusive on a large scale, from its first seven tweets. By comparison, Twitter’s standard protocol looks into an account’s patterns of abuse after it has tweeted 100 times. “[A]ll sorts of nefarious activity remain undetected by Twitter’s fraud-detection algorithms, sometimes for months, and they do a lot of damage before Twitter eventually finds and removes them,” Shafiq said specifically of the abuse that was being amplified by spam accounts.

As you might expect, Twitter takes issue with the findings. “Research based solely on publicly available information about accounts and tweets on Twitter often cannot paint an accurate or complete picture of the steps we take to enforce our developer policies,” a spokesperson shared with WIRED when confronted with the findings. And while the company has looked deeper into the apps with access to its API and is purging those using it with malicious intent, the University of Iowa pair insists it isn’t enough. The process takes too long, is too shortsighted, and victims of abuse are left with little protection.

For many of these victims, abandoning their accounts could be a more attractive option than waiting for Twitter to help defuse the situation. This departure may be why Twitter often shares massaged stats like monetizable daily active users (mDAU), which reportedly rose from 124 million to 127 million from Q3 to Q4 of 2018. Comparatively, monthly active users, a more representative number of who’s using Twitter on a regular basis, dropped from 336 million to 321 million in the same time frame.

The platform gives itself a clean bill of health; an independent observer says it’s sicker than we might expect. Who’s correct? While the platform has come a long way from its “bottom” in 2016, when advertisers were steering far away from Twitter’s reported toxicity, it still has some healing to do. With any luck, this latest wake-up call will galvanize the platform to action in continued pursuit of a “healthier” online space.

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The post Twitter Says Its Health Is Improving While a Second Opinion Paints a More Grim Picture appeared first on Social Media Week.

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No longer content to wait for you to navigate to it, IGTV is coming to you. Starting this week, minute-long clips of Instagram’s live broadcast content will now be placed on your main Instagram feed.

This move was undoubtedly made to combat the relative apathy that the platform’s feature has thus far been greeted with. Launched last June, IGTV allows users to film and share up to 10 minutes of content (creators can share up to an hour of content there). Despite access being moved adjacent to the exponentially more popular Stories feature, usage still has not picked up. Apparently left with no other choice, Instagram has opted to simply not let you avoid it.

The challenge isn’t one of users being willing to watch mobile video: Instagrammers watched 60% more video as of mid-June versus the prior year, according to Business Insider. Rather, it seems to be one of enticement. While it’s possible that users could navigate to IGTV from the Explore tab or while swiping through Stories, few have. By placing these previews on the feed, Instagram is dangling a promise of good content—or so we’d hope—in a space where users are regularly interacting.

But this approach has its risks. The main feed is already chock full, between content from people users choose to follow, sponsored content and ads that users have less control over, and suggestions of Stories to watch. As users lose control over what appears in their feed, the attention that has been paid thus far could wane. As Engadget’s Nathan Ingraham put it, these previews are “yet another piece of content invading the Instagram feed that no one is really asking for.” We’ll have to stay tuned to see if more prominent placement will shore up its user numbers, or if its lack of viewers continues to hamper its growth.

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The post Long Overlooked IGTV is Coming To Your Instagram Feed…Whether You Like It or Not appeared first on Social Media Week.

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This week’s bonus episode of Social Media Week’s Leads2Scale podcast features Brian Wong, Founder and CEO at Kiip, an in-app mobile advertising network.

Brian has been named one of Business Insider’s Top 25 Under 25 in Silicon Valley, 30 Under 30 in Advertising and one of the 18 Most Important People in Mobile Advertising; Forbes’ 30 under 30, and Mashable’s Top 5 Entrepreneurs to Watch.

During the conversation, Brian discussed:

  • His founding story
  • Why he is investing in Blockchain
  • How brands and advertisers can use it to provide transparency and better user experiences.

Listen and subscribe via the following platforms: Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, and Stitcher.

If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at leads2scale@socialmediaweek.org.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post PODCAST: Advertising with Your Permission with Brian Wong, CEO & Co-Founder of Kiip appeared first on Social Media Week.

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