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TripAdvisor will start showcasing content from long-dismissed professional reviewers. TripAdvisor



Skift Take: This week in digital news, we have two stories on developments at TripAdvisor. The long-trusted site is now leaning toward content created by professionals, and offering a personalized recommendation feed.

— Sarah Enelow-Snyder

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Skift Take: Today’s consumer no longer thinks about loyalty solely in terms of points and miles. That’s created a growing opportunity for travel brands to rethink the strategies they use to build loyalty with travelers.

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Noam Shapira, co-founder and co-CEO of Setoo, shown here speaking at the Argus Factory event on insurance industry innovation in Paris in July 2018. Setoo announced a seed funding round this week. Argus Factory



Skift Take: Setoo is helping to pioneer a wave of customized protection products, such as letting travelers buy coverage to get money back if there's not enough snow during a ski trip. The new products could provide more upselling opportunities for travel suppliers and online agencies.

— Sean O'Neill

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Agoda, the online travel agency brand owned by Booking Holdings, has ramped up the marketing and promotion of its short-term rental inventory.



Skift Take: Airbnb may have popularized the idea of travelers staying in homes. But Booking Holdings is using its Agoda brand to make a push to gain share through discounting and price-guarantees.

— Sean O'Neill

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Tony Donohoe, former chief technology officer at Expedia, spoke in the Skift Take Studio during Skift Tech Forum. Skift



Skift Take: How can companies use technology to make the perfect recommendations for travelers? That's what everyone is trying to figure out.

— Hannah Sampson

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An image of an apartment available for short-term rental via Meituan-Dianping, a lifestyle service provider that is listing on the public markets this week. Meituan-Dianping



Skift Take: China's travel market is fast-growing enough that it could support a competitor to current leader Ctrip. That day may arrive soon, too, given that Meituan-Dianping is showing surprising traction in hotel booking.

— Sean O'Neill

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Even if English is understood, many Indian travelers prefer to shop in their local dialects. Ian Brown / Flickr



Skift Take: Does Expedia or Booking have the energy to launch their booking apps in four local Indian dialects? Maybe not, but MakeMyTrip does, and that local effort matters.

— Seth Borko

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TripAdvisor co-founder and CEO Steve Kaufer showcased the site's new travel feed to the press in New York City September 17, 2018. TripAdvisor



Skift Take: TripAdvisor will start showcasing content from long-dismissed professional reviewers so it can be more of a resource to visitors who aren't ready to book. Is nothing sacrosanct anymore?

— Dennis Schaal

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Skift Take: Consumers are increasingly using digital and mobile payments both while planning their trips and while in-destination –– which means travel providers looking to have a global reach need to prioritize their digital payment experiences.

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The Food Network's Giada De Laurentiis is shown at the opening of the Giada restaurant in Las Vegas in January 2018. The TV host will offer tips in TripAdvisor's new travel feed. Food Network



Skift Take: TripAdvisor already was a social travel site before the beta launch of its new travel feed, and it has resources in this area that many failed startups didn't have — namely, a massive user base, a global brand, and profit. Still, this site redesign may not move the proverbial needle as much as the company hopes.

— Dennis Schaal

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