Skift -Travel Technology, Online Travel, and Travel Startup News
Skift is the largest industry intelligence platform providing Media, Insights and Marketing to key sectors of travel. It is a travel intelligence company that offers news, information, data and services to professionals in the travel industry and professional travellers to help them make smart decisions about travel.
TripAdvisor will start showcasing content from long-dismissed professional reviewers. TripAdvisor
Skift Take: This week in digital news, we have two stories on developments at TripAdvisor. The long-trusted site is now leaning toward content created by professionals, and offering a personalized recommendation feed.
Skift Take: Today’s consumer no longer thinks about loyalty solely in terms of points and miles. That’s created a growing opportunity for travel brands to rethink the strategies they use to build loyalty with travelers.
Noam Shapira, co-founder and co-CEO of Setoo, shown here speaking at the Argus Factory event on insurance industry innovation in Paris in July 2018. Setoo announced a seed funding round this week. Argus Factory
Skift Take: Setoo is helping to pioneer a wave of customized protection products, such as letting travelers buy coverage to get money back if there's not enough snow during a ski trip. The new products could provide more upselling opportunities for travel suppliers and online agencies.
An image of an apartment available for short-term rental via Meituan-Dianping, a lifestyle service provider that is listing on the public markets this week. Meituan-Dianping
Skift Take: China's travel market is fast-growing enough that it could support a competitor to current leader Ctrip. That day may arrive soon, too, given that Meituan-Dianping is showing surprising traction in hotel booking.
Skift Take: Consumers are increasingly using digital and mobile payments both while planning their trips and while in-destination –– which means travel providers looking to have a global reach need to prioritize their digital payment experiences.
The Food Network's Giada De Laurentiis is shown at the opening of the Giada restaurant in Las Vegas in January 2018. The TV host will offer tips in TripAdvisor's new travel feed. Food Network
Skift Take: TripAdvisor already was a social travel site before the beta launch of its new travel feed, and it has resources in this area that many failed startups didn't have — namely, a massive user base, a global brand, and profit. Still, this site redesign may not move the proverbial needle as much as the company hopes.