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5 Signs Indicating It’s Time To Outsource SEO

WRITTEN BY STEVE ON 4TH APRIL 2018. POSTED IN WEBSITE DESIGNLEAVE A COMMENT

SEO is on the brink of becoming an $80 billion industry.

Why is it growing so rapidly and what does this mean for your business?

Every day, a new business is born. This includes everything from tech startups to niche sites, all looking for a piece of the pie.

The difference between those who fail and those who succeed comes down to who is sitting on the first page of Google searches.

If you’ve ever wondered if you should outsource SEO, here are 5 signs it’s time to send this work to the pros.

1.You Struggle With Content

You started a blog. That’s awesome! But given the day to day demands of your company, is writing content the best use of your time?

Do you know how to interlink properly to give you content the best possible results for both SEO and shareability?

If not, outsource this strategy to either an in-house writer or to a freelancer. If your content suffers, your traffic and conversions will also suffer.

2.Off-Page is Where You Should Outsource SEO

One of the main reasons to outsource SEO is that pros know way more about link building than you. Link building is one of the most important parts of SEO because links going back to your site are one of Google’s main algorithm factors.

You should also look into a social media manager. New businesses start with a domain authority of 1. If you want to get some early traffic, social media promotion is where you’re going to find it, so an adept social media guru can make all the difference.

3.Your Site is Slow

Site speed is officially a ranking factor. Not only that, but many internet users will immediately leave your site if it takes longer than three seconds to load.

Should this become an issue, you’ll see a decline in traffic, which increases your bounce rate and tells search engines your site is not an authority.

There are several plugins that can help your WordPress site but a site audit from a marketing agency can accurately identify any problems you can’t.

4.You Don’t Understand Analytics

If you haven’t set up Google Analytics or don’t understand what the data means or what you should do next, it’s time to outsource SEO.

Analytics can help to track the success of your landing pages as well as the content that is seeing the most traffic.

5.You Have More Money Than Time

SEO is surprisingly affordable even for new businesses and startups with limited marketing funds.

If you want to increase revenue, it takes money to make money, and digital marketing agencies know this.

Stay away from agencies who make promises about ranking your homepage at the top spot in search engines and find a company with an excellent track record of honesty and professionalism.

At Site Geek, we know what it takes to next level your SEO game. Contact us today to find out how we can help your company.

The post 5 Signs Indicating It’s Time To Outsource SEO appeared first on SiteGeek.

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Should You Consider Posting Ads on Facebook for Your Business?

WRITTEN BY STEVE ON 4TH APRIL 2018. POSTED IN WEBSITE DESIGNLEAVE A COMMENT

Social media marketing is no longer an option for small to medium-size businesses.

If you’re not on Facebook, your business doesn’t exist to many of your potential customers. This alone means you should be posting ads on Facebook.

Whether it’s money or know-how holding you back, every day you don’t run a Facebook ad is a day you’re missing out on customers.

So whether you love or hate social media, at the end of the day, your business won’t meet its full potential without posting ads on Facebook.

What Facebook Ads Do

They may seem esoteric, but Facebook ads are easy to use even for the most reluctant Luddites among us.

Unlike your Facebook page, ads are contextual, which means they appear to users when they are triggered by a certain data. These triggers might include a user’s:

  • Demographics
  • Likes
  • Shares
  • Search history
  • Friends

That means you don’t have to wait for a customer to find you through shares, likes, posts, or an organic search. You can go right to them.

More importantly, Facebook Ads lets you target the customers you want, so you don’t need to reach out to people who aren’t interested in your business to snag a few potential sales.

Plus, Facebook ads are paid-per-click (PPC).

That means you’ll only pay for the ad when someone clicks on it.

Pros and Cons of Facebook Ads for Businesses

Like any form of advertising, there are both pros and cons to Facebook PPC ads.

The pros are that it’s incredibly affordable – you set your own budget.

It’s also easy to set up and comes with some analytics to measure how well you’re doing.

Plus, there are many, many articles and sites available to help you get started – for free.

The downsides do exist. If you’re a novice Facebook user, you may waste your money on ads that don’t convert. Success depends on knowing how to target Facebook users.

You’ll also spend time measuring, re-tooling, and re-targeting your ads. Facebook Ads aren’t a fix-it-and-forget-it option.

Read This Before You Post Your First Ad

Facebook ads are a powerful tool whether you have a $40 or a $40 million advertising budget.

Writing great copy and finding the right photos are a good start, but these things don’t make good ads on their own.

To help you get started, Small Business Trends put together a brief guide to helping your Facebook campaigns succeed the first time around.

Among other things, they suggest reading Facebook’s Ad Guidelines before even getting started with your campaign.

By following these guidelines, you’ll be up-to-date with what Facebook users want (according to Facebook) and you’ll prevent your ads from being removed for rule violations.

We recommend Facebook’s own guidelines as your first port of call before even beginning to think about copy or photos because it will help guide your strategy.

Is Posting Ads on Facebook Right for Your Business?

Yes, you should be posting ads on Facebook. If you haven’t started yet – don’t worry. Today is always the best time to start maximizing your Facebook experience.

Have you thought about Facebook Ads but haven’t pulled the trigger? What’s stopping you?

Let us know in the comments below.

The post Should You Consider Posting Ads on Facebook for Your Business? appeared first on SiteGeek.

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The Importance of Facebook in Digital Marketing Services

Small businesses are using digital marketing services at a very high level. Some companies even exist and market solely online, without any television or print advertising.

The most important aspect of being successful in digital marketing is choosing the right platforms and tools. Facebook is among the most important and popular platforms.

By 2016, the platform had 1.23 billion daily active users worldwide. When you can reach over 1 billion people per day on a single platform, you’d be crazy not to take advantage!

Facebook Offers Targeted Digital Marketing Services

One of the incredible benefits of using Facebook for marketing is the targeting feature. When you are creating an ad, you can target hundreds of different variables.

Some of the targeting Facebook offers includes:

  • Basic demographics, such as age, gender, location, family size, and more
  • Job titles
  • Interests
  • Fans of pages
  • Purchase behaviors
  • Likelihood to move
  • Apps used

It’s amazing the amount of information that Facebook has about its users. Remember, this group is over 1 billion people per day. There are no other digital marketing services this powerful. 

Facebook Marketing is Less Expensive Than Other Options

Marketing with Facebook isn’t free, but it’s far less costly than other options. In general, digital marketing costs less than placing newspaper or television ads or mailing postcards or letters.

Facebook is even more inviting than other digital marketing services because it’s more affordable than they are. You can choose your overall ad budget, and monitor campaigns carefully to keep an eye on costs. Google pay-per-click and YouTube ads are more expensive than Facebook too.

You can get a larger targeted reach on Facebook than almost any other platform, and you don’t have to break the bank to do it. 

Facebook Live Allows Free Video Outreach

Video marketing has become increasingly important over the last two years, and the trend isn’t slowing down anytime soon. Video allows you to offer all kinds of interesting content that help you gain the attention and loyalty of prospects and customers.

With Facebook Live, you don’t need an expensive video setup or professional staging and editing. Live video is meant to be candid and casual. That’s what makes it appeal to viewers, who feel they are getting more of the “real you” and less of the “pretend advertising you.”

Use Facebook Live video to show behind-the-scenes shots of your company, offer sneak previews of products or services, answer frequently asked questions, promote events, and more.

People spend 3 times longer watching a live video than other content, which is amazing given everyone’s short attention spans. Take advantage and include Facebook Live digital marketing services in your marketing plan now!

Don’t Miss the Power of Facebook

Given the ability Facebook gives you to reach your target audience, its digital marketing services are not something you can afford to skip. Use the power of social media to turn strangers into promoters and build your business!

If you’re interested in harnessing Facebook and other digital marketing for your organization, we can help.

We offer a broad range of services from digital strategy to social content development. We’d love to help you succeed in digital marketing. Contact us today!

The post The Importance of Facebook in Digital Marketing Services appeared first on SiteGeek.

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4 Secrets In Creating the Best Influencer Marketing Campaigns

WRITTEN BY  Steve ON Jan 24, 2019. POSTED IN WEBSITE DESIGNLEAVE A COMMENT

Since the birth of advertising and marketing, brands have worked to couple their products with well-known personalities

One of the fastest ways to build trust, rapport, and credibility is to use an influencer. Nike’s decision to use Michael Jordan catapulted their brand.

The result is a case study in the best influencer marketing campaigns. Jordan hasn’t played pro basketball for nearly 15 years and he is still the top earner annually in marketing dollars.

Customers associate Nike with Jordan as a result. The excellence, personality, charisma, and legacy of championships are all from influencer marketing.

Digital campaigns allow your business the same benefit. Here’s how to make your efforts a success:

1. Consider Your Audience

One of the biggest keys to the best influencer marketing campaigns is research. Unless you know your brand and know your audience, the campaign is doomed.

Knowing your audience and ideal client is one of the best ways to decide on where to focus your marketing dollars.

Marketing experts like Red Bull associated their brand with extreme sports and auto racing from day one. This embedded ideas of speed, the edge, and enthusiasm with the brand.

Knowing your audience and their habits are the best ways to appeal to them.

2. Combine With Events

There is no reason to limit an influencer marketing campaign to a person. Why not couple the personality with events?

This way your influencer will be interacting with your product or service. You’ll get more mileage out of the influence.

3. Measure Measure Measure

Starting the best influencer marketing campaigns means having definitive goals. Are you looking to increase SEO? Site traffic?

All of the above? Unless a constant effort is made to measure results you won’t know how to tweak the campaign as required.

4. Protect Your Brand

Unless your company has a strong brand you are risking a price war on every level. In the digital age, customers can look up a commodity and find it cheaper elsewhere.

But if you have a brand you can build lasting relationships. The key to success is protecting the reputation of your brand at all costs.

Spell out guidelines for your influencers in product or service use and placement. Include guidelines to allow your company to get distance should disaster strike.

The good name of your brand is worth more than any influencer relationship. Make sure you monitor and protect the relationship and the brand.

An Integrated Approach to the Best Influencer Marketing Campaigns

Like every other aspect of digital marketing, influencer campaigns cannot stand alone. The best campaigns are a result of integrating content, social media, digital tools, and targeted marketing.

Unless you have the expert support of experienced digital marketing professionals it is nearly impossible to manage.

A Portfolio of Success

With a portfolio of proven success, Site Geek can help your company get the most from social media, SEO, and influencer campaigns. We have helped businesses increase Google search traffic by 2500%

Don’t let the competition leave you behind. Site Geek can help you make use of best practices.

Contact Site Geek today and find out how we can help write your success story.

The post 4 Secrets In Creating the Best Influencer Marketing Campaigns appeared first on SiteGeek.

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WRITTEN BY STEVE ON Apr 18, 2018. POSTED IN WEBSITE DESIGNLEAVE A COMMENT

In May 2018, we will witness the most significant overhaul in data protection in decades, as the European Union introduces the GDPR. The GDPR, General Data Protection Regulation, will alter the way we handle and store data in a bid to protect personal information provided by consumers and clients. If you run a business that operates within the EU, and you’re keen to learn more about how the GDPR will affect you, you’ve come to the right place. This detailed guide will provide you with information about what the GDPR means for businesses and customers, and tips to help you ensure you’re ready.

What exactly is the GDPR?

The General Data Protection Regulation (GDPR) represents the biggest shakeup in data privacy for over 20 years. After lengthy debate, the GDPR was approved by the European Parliament on the 14th April 2016. The GDPR will come into play on the 25th May 2018. If you’re found to be non-compliant by this date, there are consequences, including fines. The GDPR is a framework, which has been drawn up to strengthen privacy and data handling laws in a bid to protect customers. Previous laws, which were enforced during the 1990’s, are no longer relevant, as we are producing and sharing a huge amount of digital data. The new regulations will affect companies, organisations and authorities that handle and store personal data. From 25th May 2018, the General Data Protection Regulation will replace the 1995 Data Protection Directive. The GDPR was first published in May 2016 in the EU Official Journal. Since its publication, businesses and organisations have had two years to adjust and modify the way they work in order to adhere to new legislation.

The territorial scope of the GDPR

If you live in the EU, you will almost certainly be affected by the GDPR. The GDPR applies to all controllers and processors, which operate within the EU. If you run a business, for example, and you are based within the EU, you will be required to comply with the GDPR. If you’re not based within the EU, but you handle data provided by residents of EU countries, the GDPR will also apply to you. Companies and bodies that are not based in the EU are also required to adhere to the GDPR if they are responsible for monitoring the behaviour of organisations that operate within the EU. The scope of the GDPR is, therefore, both territorial and extraterritorial. In the most basic terms, if you come into contact with personal data provided by an individual or a business based in the EU, you will be required to fulfil the criteria set out by the GDPR. If, for example, you’re a business owner based in the USA, you will need to ensure your company is GDPR compliant if you do business with EU residents, you have access to data pertaining to EU citizens or you monitor the behaviour of EU subjects. The territorial scope of the GDPR is outlined in Article 3.

What is the definition of personal data?

Personal data is information related to a ‘data subject.’ In simple terms, personal data is information that can be used to identify a person, either directly, for example using their name, or indirectly, for example, using their IP address to find out more. Examples of personal data include:
Name
Photo ID
Address
Email address
IP address
Social media posts
Bank details and account information
Telephone number
Medical information

Within the category of personal data, you may also come across the term sensitive personal data. This information relates to:

Religious beliefs
Sexual orientation
Political beliefs
Race
Membership of trade unions

How does GDPR affect the privacy rights of individuals?

The GDPR will affect businesses and organisations that handle and store information and data, but it will also have an impact on individuals. The aim of the GDPR is to make data protection and regulation more robust. There is so much information out there now, and old laws aren’t relevant to the way we live in 2018. As an individual, the GDPR gives you a host of new rights, which are related to the data you provide and share.

From May 25th 2018, individuals will have the following rights:
The right to be informed: this provides clarity linked to the type of information that is processed and how personal information is used
The right of access: individuals will have the right to access their personal data
The right to rectification: this relates to the ability to modify incorrect or inaccurate information
The right to erasure: individuals have the right to erase information that is no longer relevant to the processor
The right to restrict processing: individuals have the right to inhibit processing. In this case, a business or organisation has the right to store the information, but not to continue processing.
The right to data portability: the right to portability allows individuals to access and transfer data across different IT platforms
The right to object: individuals have the right to object to data processing in cases such as collecting information for scientific research, direct marketing and profiling

Individuals will also enjoy new rights that are linked to automated profiling and decision-making processes. Automated decision-making involves the use of technology, such as computer software, with no human involvement.

What obligations do organisations have under the GDPR?

Under the GDPR, businesses and organisations have an obligation to use, store and share information in accordance with guidelines and legislation laid out in the new framework. Failure to comply with GDPR will result in penalties. The GDPR requires you to review, rethink and refresh the way you access, store and use personal data provided by customers, clients and consumers. Here is a simple checklist, which outlines the obligations and responsibilities:

Understand the data you handle and demonstrate clearly what you’re going to do with it: businesses and organisations must be able to show that they have an in-depth understanding of different types of personal data and that they are aware of where the information is coming from, how they use it and where it may end up. Types of personal data include names, addresses, email addresses and phone numbers while sensitive personal data relates to religious and political beliefs, race and sexual orientation, for example.
Provide clarity on whether you are seeking consent to obtain and process personal data. If you are relying on an individual providing consent, you must ensure that consent is clear. Some companies have adopted an ‘opt-in’ feature to make it apparent that customers have given consent.
Take a good look at your current security measures and the policies and procedures you have in place to protect data and reduce the risk of security breaches.
If your business employs more than 250 people or you are responsible for continual or systematic monitoring, you must appoint a data protection officer. A data protection officer is responsible for ensuring that the business is compliant and can also act as a point of contact for both employees and clients.
Provide information about how you plan to collect and store information, how long you plan to have access to that data, what you plan to do with it and why you want to obtain it. Companies must also provide details of the measures they have in place to protect data and prevent security breaches.
Organisations must report security breaches to the relevant authorities. In the UK, the ICO (Information Commissioner’s Office) must be informed within 72 hours.
Organisations should demonstrate that they have an understanding of the GDPR and a commitment to data protection by providing staff training, introducing internal policies and auditing.
Documentation must be updated and reviewed on a regular basis.

Preparing for the GDPR: a step by step guide Make your employees aware of the changes that will occur when GDPR comes into play.
Carry out an audit to determine what kind of information you hold, where you get it from and what you do with it.
Review the privacy measures you employ currently and make necessary adjustments in line with the GDPR.
Make sure everyone is aware of the individual’s rights outlined by the GDPR.
Modify the way you ask for information and handle data requests.
Get to grips with the legal obligations for handling data and update your privacy notice to explain how you handle data and ensure you comply with the GDPR requirements.
Revise the way you seek consent if it doesn’t match the GDPR standard.
Check that you handle data provided by under 18’s in the right way and seek consent from parents or guardians if this is required under the GDPR.
Ensure you have policies in place to tackle and report security breaches.
Consider appointing a data protection officer. What are the costs of non-compliance?  

The GDPR is a robust policy, which carries significant penalties for non-compliance. In the past, if you didn’t adhere to data protection policies and regulations, fines of up to £500,000 could be issued. This sum would be reserved for the most significant, large-scale breaches, and most companies and organisations received much smaller fines. The GDPR is threatening much more severe punishments, in the form of fines of up to 20 million euros. Currently, the regulation suggests fines of up €10 million or 2% of annual turnover for less severe offences and €20 million or 4% of annual turnover for serious infringements. The fee charged would relate to the higher figure, with the turnover defined as the global turnover. If you had a global turnover of €100 million, for example, you would be charged €20 million, as this sum is greater than 4% of the annual turnover. The numbers are vast, and they may instil fear in business owners, but the expectation is that companies and organisations will go out of their way to eliminate even the smallest possibility of falling foul. If you have reservations about GDPR compliance, it’s worth double checking with the deadline looming. If you don’t already have a data protection officer on board, it may be a good idea to seek advice to ensure that everything is in order.

The fines appear excessive, but the ICO is keen to point out that penalties will be only issued as a last resort. No company director will find themselves in a situation where they get a demand for millions of euros out of the blue. Those who are in danger of breaching regulations will be informed and encouraged to make the necessary modifications before a fine is imposed.

If you run a business or you have contact with customers or clients based in the EU, it’s best to go too far in terms of data protection than not far enough. The more robust and watertight your approach, the lower the risk of facing punishment. Security breaches can be incredibly costly in terms of financial loss, but also for your reputation. Customers want to know that when they consent to share data, or they provide you with information, they can trust you to keep that data safe and secure. If you lose trust, you’re likely to lose clients.

The GDPR represents the most significant change in data protection in the last twenty years. The GDPR was formulated to enhance data protection and provide individuals with more rights. It is designed to provide a modern solution, which is better-equipped to operate in the digital age. The GDPR will come into force on the 25th May 2018, although the policy was first published in May 2016 to give businesses, authorities and organisations time to adapt the way they work to comply with new legislation. The GDPR affects organisations, authorities and individuals who are based in the EU, as well as companies or bodies that obtain data from customers and clients residing in the EU. Your business does not have to be based in the EU in order to qualify for GDPR regulations. If you have data related to customers in the EU, you will be required to adhere to these guidelines. The GDPR is also relevant for bodies that monitor behaviour within the EU. As well as reducing the risk of security breaches and securing data, the GDPR is also designed to give individuals more rights in terms of what kind of data they provide, where it goes and how long it is stored for.

The post All You Need To Know About GDPR appeared first on SiteGeek.

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5 Tips To Improve Your Inbound Marketing Campaign

WRITTEN BY STEVE ON Sep 13, 2017. POSTED IN  Digital MarketingLEAVE A COMMENT

Inbound marketing — we hear this phrase everywhere nowadays, but what is it? And, how can you improve your inbound marketing campaign?

This type of marketing uses certain tactics such as content marketing, social media, and SEO to draw in the potential customer while gaining interest. It’s not about getting the customer to buy right away but rather securing their trust first and business second. 

Every company that wants to make a difference while enhancing their mobile presence needs an inbound marketing campaign. If you don’t have one, it’s about time to get started. 

With the right inbound campaign and strategies, you can attract and build audiences you never thought possible. Now let’s discuss how to get there.

Here are the 5 top tips you need to improve your inbound marketing campaign.

Blog for the right reasons

Too many companies create blogs just to throw around relevant keywords and create illusions of a high quantity of content. Don’t fall into this trap – you want to be sure your blog’s main purpose is to provide relevant content to your audience. 

Your company should be creating blog posts about questions your audience may have and that relate to their goals and interests. Let them learn from you, and get them returning time and time again.

Your inbound marketing campaign starts with a company blog that you can share in multiple places. So, make sure you are creating content for the right reasons. 

Be social on social media 

Social media is named with social in it for a reason. Using your platforms to interact and build relationships with your current and prospective customers is key. 

Start by defining what platforms your target audience interacts with the most and focus on those. Then, find out what your audience wants to learn about and create content centred around their needs. 

Always respond to customer questions and inquiries and follow up someone’s tweet with a response to your blog article. Grab that interest and turn it into web traffic.

When you do this, you’ll build relationships with your audience over time that will evolve into your customer base. 

Videos take your inbound marketing campaign to the next level

You’ve probably heard that video is the hottest type of content out there but too many businesses don’t take advantage of it. 

Your inbound marketing campaign starts with quality, interesting content and there’s no better to way to portray this than through video

Try creating testimonial videos, webinars, how to’s, or even a video that shows what your company culture is like. 

Whatever it may be, they allow you to build an emotional and deeper connection with your customer base. People love to see the faces and processes behind the brand.

Optimise your conversion path

We don’t want to forget that the whole point of an inbound marketing campaign is to build a customer base through leads and eventually sales. 

Through the process of building these relationships, you want to be sure you are optimising the conversion process the whole time. 

So when a user clicks on your landing page, it should ask for the customer’s information simply. The next step would be bringing them to a thank you page and then implementing a call to action. 

Not only do you want to be sure these are designed and laid out in the best way possible, you want to be able to measure how far your customer goes within your sales funnel. 

Don’t forget about email just yet

Last, not least, we don’t want to forget about email marketing just yet. While it may seem a bit tacky and old school, email is still crucial to your inbound marketing campaign. 

In order to bring your email marketing campaign into 2017, it’s all about sending out the right content, at the right time. 

Don’t make your audience regret signing up for your email list – give them interesting and valuable content. This could be promotions, case studies, or a personalised note.

The focus should always be on quality over quantity.

If you’re ready to boost your business to the next step, it’s time to improve your inbound marketing campaign with these tips. 

Remember not to get discouraged. It’ll take time and effort to get there, but inbound marketing pays off in the long-run with brand loyal customers and an increased ROI. 

Inbound marketing is the way of the future. If your company needs assistance with creating and executing your campaign, contact us and let us help you grow your business through inbound marketing and SEO. 

Related Tag: SEO Marketing Wolverhampton

The post 5 Tips To Improve Your Inbound Marketing Campaign appeared first on SiteGeek.

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WRITTEN BY STEVE ON 4TH APRIL 2018. POSTED IN WEBSITE DESIGNLEAVE A COMMENT

WordPress is the most popular and effective source for creating websites for your business.

However, WordPress is not all-encompassing when it comes to designing your website.

Luckily there are plugins, lots of plugins, to choose from to help create the best website possible for our budding business.

Below are three of the best free plugins to get you started.

1. Jetpack by WordPress

While there are thousands of plugins for WordPress, having too many can actually slow down your website.

This can cause your customers/readers to become frustrated and leave your site before they get to see all the great products or services you offer.

Luckily, there’s Jetpack to help alleviate all of that.

Jetpack offers a plethora of free features such as site stats and analytics, SEO tools, automatic sharing to social media sites, and an advertising program. All in one nice neat package.

And the best part is it’s free. Jetpack will certainly help you gain a leg up on your competition, and Help unlock your Website’s full potential.

2. Yoast SEO

SEO is quite possibly one of the most important and complex aspects to having a successful website.

SEO is important because it’s what helps your website get ranked in search engines. Good SEO means higher rankings in Google, Bing, Yahoo, and other search engines, which in turn means more viewers.

Yoast SEO free plugin for WordPress takes the difficulty of SEO out of the equation.

Yoast SEO allows you to choose a keyword and optimize your page around it. It allows you to not only afford you the ability to better optimize your metadata but also offers tips on how to improve your page as a whole.

It is by far one of the most powerful free plugins around, and essential for any serious business owner looking to optimize their website for search engines.

3.Google XML Sitemaps

A major part of ensuring ranking within search engine is indexing.

Websites need to be indexed by search engines, and in order for this to happen, websites need sitemaps.

That’s where Google XML Sitemaps plugin for WordPress comes in.

This free plugin creates a sitemap for you, relieving you of the particular bit of stress, and formats it perfectly for compatibility with Google, Bing, and Yahoo.

It also allows you to easily notify these search engines of any changes to your site, ensuring and content search engines display is correct and up to date.

It will also notify search engines automatically when you publish new blog posts. This tool is truly essential to effective search engine ranking.

  Going Beyond Free Plugins

Hopefully, this list of free plugins has helped to fully optimize your website and maximize your SEO and search engine rankings.

While these plugins will definitely help your website become ranked, there are still more ways in which SEO can help your website.

If you want expert help in optimizing your website, developing an effective marketing strategy and more in-depth tips on SEO, contact us today.

The post 5 Free Plugins All WordPress Users Should Have appeared first on SiteGeek.

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5 Sign Its Time To Consider Using a website consultant

WRITTEN BY STEVE ON Mar 28, 2018. POSTED IN Digital MarketingLEAVE A COMMENT

Believe it or not, there are millions of small businesses out there struggling with sales who still don’t even have a website. If your company has a website, that puts you ahead of a lot of your competitors. But if you’re not seeing the kind of profit that you want to be seeing from your site, it might be time to hire a website consultant.

While you may have spent weeks or even months crafting the perfect site and worked out all the kinks, your website is never actually finished. Because of constant changes in browser and device technology, your site should never remain static – it should be treated as a living thing that needs to be constantly refreshed.

If you’re hoping to get more out of your site, here are 5 reasons you should think about hiring a website consultant.

1.It Doesn’t Look Current

If your website was built 5 years ago or more, it likely uses outdated styles and deprecated code. What looked good even a few years ago has changed.

Websites that use Flash aren’t in style like they used to be. In fact, many modern browsers won’t even support Flash anymore. Modern iterations of JavaScript can do everything that Flash can do and more.

A website consultant can take a look at your site and assess where you are. If your site looks out of date, your consultant will know it immediately.

2.Your Site Doesn’t Scale For Mobile

It’s official. More people are browsing from their phones than their desktops for the first time in history. If your site wasn’t designed with this fact in mind, then you’re behind the times.

A consultant can guide you on how to redesign your site to be “Mobile First”, meaning that it’s designed to look good first on mobile devices, then desktops.

While you might not think this is best for your brand, it’s just a fact of life. As mobile technology has advanced and the pace of life increased, people are buying, watching, blogging, and researching from their phones.

3.Low Search Engine Rankings

If you’re not appearing on the first page of search results on every browser, it’s time to call in a consultant to work on your SEO. Search engine optimisation is how websites prepare themselves to be served to search engine users.

Search engines look for keyword phrases, how quickly your page loads, and how well organised your site is. If you’re not using local geographic terms in your keywords, it’s time to start.

Search engines will help users find you through geotagging. Be sure you’re using Google My Business, Yelp, and Yahoo! Local to connect with potential customers.

4.Your Website Is Hard To Use

While you may have some cool features and animated menus on your site, they don’t mean anything if users can’t use them easily. Everything on your site should feel intuitive and not need an explanation.

Finding things on your site should be easy as well. Your content structure should follow the “three click rule”, where users can get anything they want in three clicks or less. If you’ve buried the things users want, your consultant can tell you what to do.

5.Your Brand No Longer Fits

Trends can shift a brand’s focus in a matter of weeks. If you’ve kept up with changes in the market but feel like you’re not where you were a few years ago, it might be time to hit the refresh button.

A consultant can map out a timeline and a to-do list that puts your company back on top.

A Website Consultant Can Solve Problems

Calling a website consultant isn’t a matter of throwing in a towel. It’s more like calling a star player off the bench in the 4th quarter. Anything they can’t fix, they can diagnose with a fresh pair of eyes.

If you’re ready to call in a consultant, contact us today and we can find the right one to fit your company.

The post 5 Sign Its Time To Consider Using a website consultant appeared first on SiteGeek.

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How to Transform your Business Instagram Profile

WRITTEN BY STEVE ON Mar 21, 2018. POSTED IN Social MediaLEAVE A COMMENT

800 Million people currently use the social media app Instagram.
If your company doesn’t currently utilize this app, you could be doing your company a disservice. You may be making the shift toward a heavier social media presence with an updated website and a Facebook page.

These are great steps but Instagram is run on a different algorithm than your website and Facebook.

So you may be wondering, “where do I begin?”.

Let us answer that for you! Instagram is a great way to give your social media marketing campaign the extra flair that it needs to go above and beyond.

Without further ado, let’s get into what you need to achieve a successful business Instagram profile.

Why You Need A Business Instagram Profile

In this day and age, it is a common belief that if a company doesn’t have an adequate website and social media presence, they’re not a credible and reputable company.

This lack of adapting to the technological advancements suggests that the company still approaches problems and ideas with a mentality that matched the year they made their website in. An outdated approach to the online world equals an outdated approach to the current status of society.

You don’t want your company to be viewed as being stuck in the past. In addition to being seen as more credible, having an adequate social media presence gives you greater insight into who your posts can reach and when they reach them.

On a more logistical note, let’s tackle the “Isn’t Facebook enough for my business’s social media needs?” debate.

Technically, you can. But in doing this, it is essentially like trying to make a sandwich with just bread and lettuce. Unsatisfying and probably a little unsettling.

When something on Facebook gains popularity, the site shows the content to more people. In contrast, Instagram focuses on the individual’s use and engagement rather than the public’s engagement.

The more your business Instagram profile engages with other users by commenting and liking other people’s content, the more relevant you become. This algorithm is thought to be more personal as well as more tailored to the individual user.

So round out your online presence with Instagram as this will add the lunch meat and mayo to your social media sandwich.

How to Make the Switch

Now that you know the benefits, it’s time to make the switch to a business Instagram profile! Instagram has made this a simple process that doesn’t require some fancy business license or certification.

All you need is to download the Instagram app and a Facebook page you can link to your account. In four steps you’ll have your very own business Instagram profile!

  1. Once you’ve downloaded the Instagram app, go to your profile and click on the gear next to the “Edit Profile” option.
  2. Scroll down and select “Switch to Business Profile”.
  3. Select your Facebook page you’d like to link to your business profile. This can only be done if you’re an admin on the page and your Instagram profile is set as a public profile.
  4. Once you’ve filled out the “Set Up Your Business Profile” page with your company’s information, click “Done” and voila! You’ve got yourself a business Instagram profile.
Conclusion

Now you’ve got all the ingredients to make your profile — Get to it! The world of Instagram contains nothing but benefits for you and your company’s reputation.

Post quality content on your profile, like other people’s pictures and engage with your Instagram community and your profile will be the talk of the social media town.

We’d love to help you further understand your business’s capabilities on Instagram. And if you have any questions, send them our way!

The post How to Transform your Business Instagram Profile appeared first on SiteGeek.

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How to Create Consistently Captivating Blog Content

WRITTEN BY STEVE ON Mar 14, 2018 . POSTED IN Digital MarketingLEAVE A COMMENT

Constantly churning out blog content can become repetitive. But if you’ve hit a wall when it comes to creating fresh, engaging material, there’s light at the end of the tunnel.

The good news is that you don’t have to produce masses of posts to keep up a healthy content marketing strategy. In fact, less can be more.

Overwhelming your site visitors with a huge number of new posts can be detrimental to you or your brand. It’s better to keep things focused and concentrate on a topic you’re an expert in.

This way, people will return to your site to learn more from you and your blog content.

Make Blog Content Visual

Imagery and pictures are far more engaging, attractive and enticing. So make sure your blogs include these things.

Rather than walls of text, readers want something to split up the words and keep their mind engaged.

This is easy to do. Source images that you’re allowed to publish alongside your blog content and pepper the text with these. Keep them colourful and relevant. Make sure they don’t crowd the page but that readers still want to keep reading.

Depending on the content, some blog posts can be image-themed, and formatted in a more photo-focused way.

A way to generate more clicks and views is to include a slideshow or a gallery in your post.

Imagery doesn’t need to be static either. Video content can be just as useful. YouTube can be used for this, or you can upload content via Instagram and Facebook.

Less is More

Don’t overcrowd your site with too much blog content.

It’s better to generate informative, less-frequent posts that people will come away from feeling educated. This will then draw them back to whatever post you’ve got planned next.

Keep them returning to your site for more by ensuring you’re uploading fresh blogs frequently. Make sure it’s consistent but not too often.

Hand Over the Reigns

Don’t be afraid to allow some fresh creativity onto your site by involving external voices now and again.

By collaborating with experts in your field your readers are able to hear things from a fresh writer – which keeps their interest peaked.

This also has the potential to have your blog read by twice as many people. Your contributing writer will surely want to share their work with their own audience and social media followers.

As a result, you’ll have even more views and gather new followers yourself.

Long-form Content

Long-form blog content is a proven way of increasing user engagement on your site.

This tends to mean an article will be over 1200 words. Again, this is a method that looks at informative, lengthier posts and means you don’t need to produce hundreds of posts a month.

Long-form content helps your site rank higher in search engine results and will drive more organic traffic than your competitors.

In addition, if you don’t acquire any backlinks for your long-form article, it will reach out to other similar bloggers who should hopefully link to it.

In addition, blog posts with more than 2500 words in them garner most backlinks naturally.

How can we Help?

The team at SiteGeek have been carefully selected to help you with your online marketing.

From creating consistently engaging content to keep readers coming back for more, to SEO and marketing strategies, we can provide you with the first class experience that you deserve in making your business a success.

Learn more by visiting our site.

The post How to Create Consistently Captivating Blog Content appeared first on SiteGeek.

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