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In our previous post Cross-selling Analytics: Discovering the Correlation Matrix we made a introduced the Correlation Matrix, exploring its performance and some of its characteristics. One of the leading usages of this Matrix applies to cross-selling strategies. For the uninitiated, cross-selling is the action or practice of selling an additional product or service to an existing […]
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One of the very first things a shopper does when entering a store is to pick up a trolley, also known as shopping carts, or a basket before starting their journeys down the various aisles and sections. These are what we are referring to when we mention shopping tools. Devices used to collect products for […]
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Shoppers visit stores to satisfy multiple need states, such as getting a bottle of milk and a box of cereals for their daily breakfast or purchasing ingredients for a healthy lunch meal the same day. This article reveals the value behind the analysis of customers’ shopping missions in physical stores. It explains the way in […]
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It is every retailer’s purpose to maximize sales per square meter. Retail analytics focuses on delivering insights related to many significant aspects such as sales, inventory and online presence. However, one of the main pillars for brick and mortar store is an intense analysis of the customer flow in their categories so they can evaluate […]
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Fifteen years ago, the only way to measure the relevance of an online business was through small visitor counters displayed at the headers of web pages. They represented the popularity of any portal in a simplified way. However, in 2005 Google changed course and created Google Analytics. Anyone in digital and online marketing relies on […]
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The traditional purpose of in-store marketing is evolving with the constant digitalization of the point of sale. Typically in-store marketing performance has been measured by looking at profits before and after activity. If the sales figures bump up, the promotional material is considered a success. However, this field is still considered a black box despite […]
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In every store, regardless of its layout, you will most probably cross the traditional main aisle. It is usually located in a way that provides a panoramic sight of the key categories and located in the central area of the store. The main aisle, wide and spacious, improves the overall experience of the shoppers journey, ensuring the search for their favorite products is not only easier but it also allows their shopping cart to maneuver freely throughout the aisle.
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At the precise moment our customers cross the entrance of the store, it’s nearly impossible to predict what will be their next move. For that reason, it is essential to take a moment and examine the traffic flow. With this invaluable information at your fingerprints, you will be able to identify dead spots or impassable […]
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En cualquier cadena de distribución, sin importar el formato, acabarás recorriendo el famoso pasillo central. Por regla general, se posiciona como una galería amplia en la zona más céntrica de la tienda. Desde esta región, nuestros clientes esperan visualizar todas las categorías de forma ordenada. De esta manera, se facilita la búsqueda de productos y llenar […]
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