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5 Simple Ways to Create a Happy, Joy-filled, and Profitable Biz

It was a cold, but sunny day in December of 2007 when I first clicked the publish button on the website for my new coaching business. My business model at that time was coaching for an hourly or monthly rate to individual clients with a few keynotes and corporate team building sprinkled in. Soon, I was burned out and frustrated with the amount of time I spent trying to grow my business and I wasn’t making much money. My business model couldn’t support the revenue goals that I wanted. I felt lost.

When you own a business, there are multiple moving parts. The opportunities and options often seem to have an endless variety of combinations. It can quickly get frustrating and overwhelming.  Did you know it can be simple?

Finding my sweet spot was an 11-year process, and it is still ongoing. I learned that simple is always the best. I often ask, “How can I make this simpler, easier and more fun?” I never want to stop learning and growing.

I loved my clients and I loved running my own company, but I had to figure out a different way. Over the years, my business model has evolved to include workshops, ecourses, live events, group coaching, masterminds, one on one coaching, books, and more. At times, my model was too big and too complex.

“How can I make this simpler, easier and more fun?”

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Though technology may change, and ideas come and go, there are 5 simple, key elements of a successful, happy, and joyful business that stay the same.

These 5 key areas are:
  • You
  • Your Optimal Result
  • Your Optimal Client
  • Your Strategy,
  • And the Magic Sauce
The biggest impact on your success in business starts with YOU.

Though it is tempting to forgo sleep and self-care to get one more thing done in your biz, it is a quick way to failing. You only have one you. You are the one that drives everything in your business. You are its most prized asset.

Practice high energy habits. Get up early, journal, exercise, use structure, and practice self-care. Your energy is attracting your results.

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Create success habits to boost your personal energy. Practice high energy habits. Get up early, journal, exercise, use structure, and practice self-care. Your energy is attracting your results.

Negative thoughts and energy pull constantly. Build a powerful mindset by focusing on your why, your reason for being in business.

Control your environment. Environment wins over will-power so create an inspiring environment by surrounding yourself with inspiring books and people. Create a “no-fail” environment. Get rid of clutter. Create open space.

The first main key was all about you, this next key area is all about your clients and customers. Your Optimal Result

Be clear about your Optimal Result. This is your promise. This is the problem you solve for people. Make it specific. An example optimal result is: I work with business owners who struggle with making a difference and making a profit. I help them with a clear plan for profits, so they can relax into making money in their businesses.

Your optimal result should answer these questions:  Who do you help? What do you deliver? What difference does it make?

Your optimal result should be simply explained. Avoid jargon or being overly wordy.

Your Optimal Client

After you know what you will be delivering and have an idea of who you help, you can dive deeper into your optimal client profile. You could also call this your ideal client or your client avatar.  You can base this on a real person or persons or a combination of traits. Think about ordering your optimal client from a catalog, but you get to create the description. You can have demographics like age groups, but you can also add behavior characteristics. For example, “my optimal client is kind, loyal, generous to other people, open to new ideas, enjoys learning”, etc. Each time you have an experience that you don’t like, you can turn it around and write down the opposite. For instance, if you have a wishy-washy client, you could write the opposite: My optimal client is on-time for each appointment, etc. The more detail you write, the more likely you will attract your exactly right people. Consider this a living document. It will change as you and your business change.  Who would you love to work with?  What would be fun?

When you are clear about your optimal client, you can write your marketing messages directly to this person.

Your Strategy

The fourth idea is your strategy. You can develop a strategy when you understand yourself, your business promise and your optimal client. Your strategy will involve creating plans, setting goals, and implementing action steps.

Your Skills

You started your business with a skill set, however, you may need to develop some skills, learn new skills, and/or hire people with skills.

Your Intuition will help you with your strategy.

Pay attention to intuitive hits and synchronistic moments. My best ideas come to me in the middle of the night or first thing in the morning. You can develop your intuition by asking questions. What is my next step? How can I make XYZ work out? Where can I find the people I need? And so on. You will still conduct research, but intuition is valuable.

One sheet plan

As part of your strategy, create a one-sheet plan that includes your personal goals and your business goal in a big picture way for the year. For example, when I say, I am taking 6 vacations. I don’t have to have each vacation described in detail on this one sheet. You might include a biz revenue goal or signature program goal. Make your plan fun. Build fun into your life.

Long term plan.

For fun, you could create a 50 or 100-year plan. What if we all lived to 150 or more? What would you want to do? This helps you think about your legacy.

When you have created plans, you can reverse engineer them to determine daily and monthly action steps.

Investing for growth is part of biz strategy, too.

Are you investing in training, advertising, infrastructure, product development, etc? Don’t be stingy with your business. You do need to manage expenses, but don’t stunt the growth of your biz because you are not investing wisely.

Marketing strategy is one of the most important pieces and often is an area where biz owners do not feel confident.

Start with your free opt-in. You might have a free report, a webinar, and/or an ebook. Send optimal client prospects to your entry points (free opt-in). Be sure to have CTA’s (call to action) in all your free gifts.  Market where your optimal client is hanging out. Watch your stats when you advertise. Adjust accordingly. Try things out. You learn by doing. Yes, do research and learn, but ultimately, you need to jump in.

One of the simplest ways to market for coaches or service professionals is to offer one webinar or video with a call to action that leads to a consultation. Then a consultation to a signature program that could be one on one, a group, or a hybrid.  It is easier to sell a larger package than to sell a lot of lower-priced items, and your client gets better results, too. The key to success is to perfect each element of this method. You also need to bring enough traffic to the webinar or video.

If you own a retail biz, you might offer a coupon, an event, a tip sheet, etc. Then, be sure to offer packages, not just onesie products, discounts on shipping when you buy more, loyal customer bonuses, subscription boxes.

The Magic Sauce

When you think you are done with anything, do this. By this, I mean the magic sauce I mentioned earlier. When you finish something like a video, a blog post, a course, an email, a sales letter, and you think you are done, go back and make it even better. Add something or take something away. Give it a little more pizzazz. This bit of “extra” makes you stand out.

This article include many ideas, take one idea and implement it right away. That one idea might be a daily journaling habit, or that one idea might be getting clear about your optimal client, etc. Just start.

Get Your Results Free Consultation

If you would like to get specific help with growing your individual business, book a Free Get Your Results 50-minute Consultation with me. I only have 12 of these available for a limited time. Apply Here

There are no strings attached to this free consultation. It is completely free. At the end, of your appointment, if it is a fit, I will let you know about my signature Get Your Results one on one coaching package. No, it is not $20, 000, it Is not even $10, 000. You can get this fully customized high-value program for less than $4000.

This consultation is for you if you just started or own a business and are wanting to take immediate action to grow our biz the way you want to. It is not for you if you are unsure about starting a business or if you are not looking for immediate growth in your biz,

Book your consultation here.

In Happiness,

Sheri

Sheri Kaye Hoff

Sheri Kaye Hoff sherikayehoff.com

Coach, Trainer, and Author, Sheri Kaye Hoff, is a Business and Life Coach known for inspiring massive action and a catalyst for personal and business growth, joy, and profits in a way that is fun, relaxing, and fulfilling, Sheri inspires people to the do work they love and make more money. Sheri helps business owners and professionals to relax into success. She uses both spiritual and practical techniques to obliterate blocks and create dramatic change. She is a business, leadership, happiness, and inner game expert. She has overcome nearly dying, and the loss of her brother at an early age. She has made it her life mission to discover the keys to happiness and success and then share them with her clients and community. Learn more about Sheri.

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Unlock Your Goals with Successful Planning

I walked out the door with my box of stuff from my desk. The sun was shining. I felt full of possibilities and scared to death at the same time. After giving a one month notice, I had just worked my last day at my job. I said goodbye to a job I loved to say hello to my new company that I was starting and my determination to write my first book.

I soon found myself floundering around. I knew I wanted to write a book and I knew I wanted to successfully launch my coaching and training company. I felt like I was all over the place with my thoughts.

Then, I remembered the importance of planning. I was on my own, trying to grow a company. I was free to do my own thing. I could do whatever I wanted, whenever I wanted. I had never needed planning skills so much in my life.

“A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry

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However, I resisted it. Then, I realized a couple things.

I was resisting planning because I feared that maybe my plans would not work out. I also resisted planning because on a deeper level, I was worried that planning would cut into my freedom.

What if I were incredibly successful?

That sounds like everyone’s dream, but it is actually very common for people to be more worried about what will change with success than what will happen without it.

I went back to my organizational management roots and sat down for some good old-fashioned planning. As soon as I wrote down my plans, I instantly relaxed. I had a map. Of course, it changed many times over the years, but this map kept me moving forward with focus and fun.

Fun is a big part of my daily routine. I find a way to add fun into everything I do. I make my planning sessions fun by blasting music. Some days it is 80’s rock bands and other days, the music could be something classical from Mozart, Beethoven, Bach, or others. I might even go with Neil Diamond. Johnny Cash or Bob Dylan, depending on my mood.

Visual cues are motivating, too. I make vision boards, and encourage my clients to make them, too. I also like to use private Pinterest Boards. When I notice an image that represents one of my goals, I will tear it out of a magazine, print it, or save it to a file or board.

Mind mapping also helps. I prefer big paper and markers even though there are great mind mapping apps out there.

Taking time to plan and create your own map for success, is a major key to unlocking your goals.

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It is hard to believe that this beginning of my company was eleven years ago. Over the years, I created six books, dozens of masterminds and group coaching programs, workshops, keynotes, a podcast, hundreds of interviews, hundreds of clients, thousands of customers, vacations, friendships, and more.  Fast forward to today, and I am loving the work that I do with my clients.

All of these goal achievements were possible because I planned the action that I would take.

In my eleven years of working with clients, I see this pattern of resisting planning every day. Just about everyone knows the importance of planning, but few actually do it on their own. Most people need encouragement and help with focus. Even then, there are blocks and resistance to creating a plan.

Because the resistance is often rooted in subconscious thoughts, a person will think they are just procrastinating or even unmotivated.

I created a tapping exercise to help shift the resistance and blocks you may have to planning.

You can listen to this podcast episode here

Once you are ready to sit down and do some planning, here are some helpful steps:

Create a big picture and vision of where you want to go and what you want to do. Include personal as well as professional goals. A mind map is helpful.

A vision board captures emotion and excitement:

Then, create an annual plan, a 90-day plan, and a 30-day plan.

An annual plan gives you a 12-month window and it is helpful for planning marketing efforts so you do not have overlap. An annual plan will also help you with goals that require 12 months.

A 90-day plan is overall, the most effective way to plan. You can achieve something significant in 90 days, yet it is short enough so you can see the end in sight.

A 30-day plan is great for creating momentum. And most people can stick to something for 30 days.

You may find yourself using all of these and you may even want to do a five or ten-year plan or longer if you like to think long term. Some aspects of your life like retirement planning or strategic planning for biz require this kind of planning. You also would look at long-term planning for saving for college or buying a home.

How do you then, create the plan?

Once you have goals and ideas,  you can create your plans by using a simple outline, an excel spreadsheet, or even a handwritten plan works.

Often, the most effective plans fit on one page. It forces you to get focused on what you really want. Of course,  a one-page plan will not be a detailed plan, but more of a guide.

You can use apps for planning. A few favorites are Google Keep, Evernote, Trello, Speed Dial the Universe (for a law of attraction approach to daily planning), and Mindomo (for mind mapping).

If you struggle with coming up with goals, one of the best books for goals and planning that aligns with your values is Stephen Covey’s book (ad)  7 Habits of Highly Effective People. It was a life-changer and is a timeless classic.  If you like planners for handwriting your goals and schedule, (ad) Franklin Covey is one of the best. Daytimer is also a classic.

If you prefer planning software, Anytime Organizer Deluxe is highly ranked.

I would love to hear about the tools you use and your experiences with planning.

If you liked this article, you will love my upcoming Master Your Biz Mindset Workshop

n Happiness,

Sheri

Sheri Kaye Hoff

Sheri Kaye Hoff sherikayehoff.com

Coach, Trainer, and Author, Sheri Kaye Hoff, is a Business and Life Coach known for inspiring massive action and a catalyst for personal and business growth, joy, and profits in a way that is fun, relaxing, and fulfilling, Sheri inspires people to the do work they love and make more money. Sheri helps business owners and professionals to relax into success. She uses both spiritual and practical techniques to obliterate blocks and create dramatic change. She is a business, leadership, happiness, and inner game expert. She has overcome nearly dying, and the loss of her brother at an early age. She has made it her life mission to discover the keys to happiness and success and then share them with her clients and community. Learn more about Sheri.

*Tapping is general advice and not medical or psychological advice.

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That happy, joyful feeling when your heart soars and you find yourself smiling is one of the best feelings on Earth.   Most of us would love more happiness in everyday life. When we are happy, life seems to flow and it is easy to take inspired action.  You can even create happiness habits that lead to more sustained joy, but it is also important to recognize joy stealers. You may find yourself caught up in a situation where your happiness buzz gets severely subdued.

“Happiness is a warm puppy.”― Charles M. Schulz

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Be aware of these six joy stealers. When you learn to recognize these, you can navigate around them and avoid the low energy feelings that accompany them.

Here they are:

Joy Stealer #1: People who have the one solution to all of your problems- they are right, everyone else is wrong. This occurs everywhere. I see it often in people who are trying to sell their solutions. Their one model is the perfect model for success and you are “doomed” if you do not follow their perfect model.

The Truth: There are multiple paths and solutions to the success you are looking for. You can use more than one model. You can think about your decision. You can weigh pros and cons. Learn from others, but evaluate.

Joy Stealer #2: Fearmongering.  Unreasonable scare tactics that are often accompanied by horrible pictures used to manipulate you by fear. These pictures are often sad, depressing, and even revolting. They are used to initiate an emotional fear response that you are not safe. One of the basic human needs is safety. When we feel unsafe, it is extremely uncomfortable and most people do everything they can to avoid the pain of feeling unsafe.

The Truth:  Fear serves its purpose when it makes us run from true danger. However, scare tactics that make us feel that some disaster is coming are most likely not true.  You can ask, is this really true? Am I in danger? Often the fear you feel is worse than any actual possible outcome.  Be self-aware. Recognize when you are acting from a place of fear or a place of love.

Joy Stealer #3: Procrastination. Delaying action that you know you want to take and that you know will make a positive difference creates pain. Procrastination creates heaviness, guilt, and self-blame. Procrastination prevents those dreams from coming true.

The Truth: Recognize procrastination. We are great at creating all kinds of “reasons why” we have not taken action, but maybe it is just plain old-fashioned procrastination. Taking even one small action will lead to more action and then momentum. If you have a long list of things you have not done, start with one item and you can even break down that one item into smaller parts. Consider that procrastination sometimes is the result of perfectionism or fear.

Joy Stealer #4: Always looking for something wrong. Have you met the person who finds something wrong with everything? Complainers are draining. They start off seeming like they are logical thinkers and trying to make things better. Soon you realize that there is no “better” for them, there is always something wrong.

Constant complaining is a habit. When you are around someone like this, you can take a step back, give yourself some space,  and look at what is going right.

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The Truth: Constant complaining is a habit. When you are around someone like this, you can take a step back, give yourself some space,  and look at what is going right. You don’t have to get caught up in the complaining. Notice if you are the one who falls into a complaining habit. Writing a gratitude list can help you get out of this habit quickly.

Joy Stealer #5: Getting stuck in worry. Do you create endless scenarios of worry? Do you think about every possible awful outcome? Do you think you will forget an important detail?  Worry is time and energy consuming and not very productive.

The Truth: Some worry may help protect us. We manage our risk by worrying. We think of details and then focus on prevention. These are good things. When we assess for danger and risk, we are protecting ourselves and loved ones. It is the worry that is all-consuming that steals joy. When you worry about things obsessively instead of taking action, you are letting worry take over. If you struggle with worry, you can release it through an energy exercise like tapping. Here is an audio tapping exercise on creating calm. 

Joy Stealer #6: Energy vampires. An energy vampire seems to suck the life out of a room. You have probably felt this. Perhaps, you were having a great day and you come across a person where their presence seemed to dim your light. You might even notice that your energy feels like it is being pulled from you. These people are negative, demanding, needy, and they often play the victim. They manipulate and take people for granted. They get excited about other people’s disasters.

The Truth:  You can control your own energy through setting strong boundaries and managing your own energy. Start each day being grounded. Say, “I feel my feet on the ground.” Maintain energy practices like yoga, meditation, or prayer. Notice when you feel uncomfortable. Limit your time with energy vampires. Notice the energy vampires in your life. Do you have several? If so, what are you doing to attract them? Are you willingly solving their problems every single time? Are you attached to them needing your help? Recognizing your role will help you find balance and distance.

Christiane Northrup’s book on Energy Vampires offers help and hope if this is an area of struggle for you (ad).

Of course, there are more joy-stealers out there, but the point today is to increase your self-awareness. When you notice what is happening in the moment, you can sustain and lift up your daily happiness.

Over the years that I have studied happiness, I have found that much of happiness comes down to choice. When you make happiness a choice, you create a happy lifestyle. Don’t wait for happiness to happen to you. Choose it.  Spring into Joy. If you liked this, you will love this workshop

In Happiness,

Sheri

Sheri Kaye Hoff

Sheri Kaye Hoff sherikayehoff.com

Coach, Trainer, and Author, Sheri Kaye Hoff, is a Business and Life Coach known for inspiring massive action and a catalyst for personal and business growth, joy, and profits in a way that is fun, relaxing, and fulfilling, Sheri inspires people to the do work they love and make more money. Sheri helps business owners and professionals to relax into success. She uses both spiritual and practical techniques to obliterate blocks and create dramatic change. She is a business, leadership, happiness, and inner game expert. She has overcome nearly dying, and the loss of her brother at an early age. She has made it her life mission to discover the keys to happiness and success and then share them with her clients and community. Learn more about Sheri.

*Tapping is general advice and not medical or psychological advice.

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How do you create an optimal life and why should you even care about it? 

You know how life tends to unfold. You experience the unpredictable, the excitement, the stress, the mundane, the achievements, the mistakes, and the bliss, and more. Life feels fast and sometimes it feels slow. Do you feel like life is happening to you? Or that suddenly weeks have gone by and you think, what have I even accomplished? When you feel like this, it helps to remember that you are a deliberate creator.  You can create the thoughts and actions steps that lead to results that you want.

“You can either be a victim of the world or an adventurer in search of treasure. It all depends on how you view your life.” Paulo Coelho (Author, The Alchemist)

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This is why leading an optimal life is important. What is an optimal life? I define it as being able to live a life of freedom, possibilities, mindfulness, making a difference, powerful decision making, great relationships, and the good stuff (however you define it). You also might have a different definition of an optimal life.  This is a good time to pause and write out your thoughts.

Writing is a powerful exercise that often provides immediate insight. For instance, when I examine what is on my mind in a given moment, I like to compare it to my list of priorities. High priority items for me are health, happiness, love, family, and abundance. If whatever is on my mind is not in one of those categories, why am I even wasting time and energy on it?

Do your research. If you find that you are ruminating on a subject no matter how hard you try to let it go, chances are that someone else has experienced your situation. When I got in a fender bender, and I still felt nervous about driving a few days later, I googled this “driving after a car accident”  I found out that it is normal to be nervous and that the feeling tends to go away after about 30 days and if it doesn’t a person might want to seek help. I felt immediate peace knowing that what I was experiencing was normal and stopped wasting time worrying about it.

If you are dealing with an unpleasant co-worker- research articles. You will find great suggestions and also realize that your situation is probably normal.

5 Simple Ways to Create Your Optimal Life

Remember that you get to choose your thoughts and actions. This is where willpower enters the picture. You will need to develop your willpower muscles so they are strong enough to remind you every day, several times a day that you always have choices. Techniques that work for this is to create a routine and create an environment that is supportive. Create a routine that you do every single morning. This routine will help solidify your belief that you are a deliberate creator. The best routines are simple. Perhaps a gratitude list, or an exercise routine. My daily routine consists of getting out of bed and doing 5 minutes of stretching and deep breathing, followed by a cup of coffee and then a journaling session. My routine has changed a few times over the years, but the point is to create something that starts your day with empowerment.

Get clear about what is most important. This means honoring what you truly value and then choosing what you really want in your life. This clarity might mean that you decide you want to live in a tiny house, or buy an RV and live all over the country, or live in a lake home, or in the city, the mountains, a retirement community, a golf community, the suburbs, a gated community… depending on the lifestyle you value. You might make work decisions based on doing what you love, the freedom to make your own schedule, the financial opportunities. You might choose to have more family meals together. You might give away or sell some of your belongings or make significant purchases. If you are struggling with getting clear, you will love this 14 minute audio on getting clear.

Let go of thoughts, people, situations, and things that do not line up with your highest priorities.

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Let go of thoughts, people, situations, and things that do not line up with your highest priorities. You might let go of caring whether some people like you or caring about what they think. You might end relationships. You might delegate or eliminate tasks. You might find yourself saying an empowering no more often. You could decide to stay out of the drama. You might choose to spend more time with some people.

Letting go can be challenging because it is comfortable to let things stay the same. Letting go could feel like a loss. Energy exercises like tapping are great for helping you to let go. Another good exercise is to write down everything about the situation, then burn it or tear it up and throw it out. You can also visualize letting go. Close your eyes and bunch up your fists than relax your hands and imagine letting go of this person or situation.

Invite in and take inspired actions steps. When you take the getting clear step above, you will know the overall results that you want. Brainstorm for a few minutes. Ask, what actions steps could lead me to the results that I want? Write down everything that comes up. Then review the list and choose what is most inspiring, motivating and high impact.  Take at least one action step immediately.

Release attachment to results and practice gratitude. As soon as you get clear, set your goals, and decide on action steps, you think and feel, “I want it, I want it, I want it.” This strong feeling of wanting it deeply can create attachment. Attachment operates like this: you start worrying that your outcome won’t happen or you decide that anything less than your desired result means complete failure. Or you might be somewhere in between. Attachment steals your joy and keeps you from enjoying the present moment. Attachment can even stop you in your tracks.

One of the best ways to release attachment is to practice gratitude for everything and everyone you have already in your life. This gratitude reminds you that, “Yes, there is a lot that is pretty great right now.”

Gratitude, appreciation, happiness, and love are high energy vibration feelings.  As you increase your energy, you will start creating what you want.

If you liked this you will love my upcoming Spirit of Success Workshop

In Happiness,

Sheri

Sheri Kaye Hoff

Sheri Kaye Hoff sherikayehoff.com

Coach, Trainer, and Author, Sheri Kaye Hoff, is a Business and Life Coach known for inspiring massive action and a catalyst for personal and business growth, joy, and profits in a way that is fun, relaxing, and fulfilling, Sheri inspires people to the do work they love and make more money. Sheri helps business owners and professionals to relax into success. She uses both spiritual and practical techniques to obliterate blocks and create dramatic change. She is a business, leadership, happiness, and inner game expert. She has overcome nearly dying, and the loss of her brother at an early age. She has made it her life mission to discover the keys to happiness and success and then share them with her clients and community. Learn more about Sheri.

*Tapping is general advice and not medical or psychological advice.

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Are you crystal clear about your life and biz goals? When I look back at the clients I have coached over the years, clarity is often a sore spot. When I ask, What are your goals? often people do not know or they have a vague sense of a goal- something like- I want more success in my business. 

When looking at the art of manifesting, one of the first key questions is: What do you want? so, why is this question so hard to answer? We naturally resist clarity. It is one of the most common aspects of resistance for all people. Whatever we resist, there is a pay off for that resistance or we wouldn’t keep doing it.  

What could possibly be the pay off be for being unclear about our goals? When we are not clear, we don’t have to do anything. We can stay the same because, how can you take action around something unclear?

You would not start driving your car if you did not know your destination.   

When you become clear, you risk having to take action and also risk failing or even succeeding. Lack of clarity can really be related to fear of failure, fear of success, fear of being seen, fear of change, etc. It provides a beautiful distraction to what is really going on.

Try these affirmations: “It is safe to be clear. I invite clarity. I look forward to being clear. Being clear is the next step to manifesting what I truly want. It is safe for me to get what I want. It is safe to be successful. It is safe to be me. It is safe for me to own a successful business. I am safe right now. It is safe for me to change.”

You can even use *tapping technique  (ad) (you gently tap with your fingers on the points demonstrated in the chart below) while you say these affirmations. It doesn’t matter if you go through all of the tapping points. You could just stay on your cheekbone or eyebrow. Repeat the statements. Notice how you feel before you start and after you finish. You can tap as long as you want until you feel an energetic shift.

Here are the tapping points:

After you release the idea that being clear is not safe, you may find that you do start to have clarity on your goals. Once you become clear, you will then decide on actions steps which often brings up another issue.

When you think about your business, what have you been putting off doing? Procrastination can actually be related to the way your mind protects you from perceived danger or feeling unsafe. You can stop beating yourself up for procrastinating and instead honor yourself for the great job you have been doing to protect yourself.

Here is the thing, we don’t realize that we are procrastinating to protect ourselves. When you see that underneath the behavior is a belief that it is somehow not safe to proceed, you can do the work to clear that feeling that it is not safe and ta-dah, the procrastinating often resolves itself. Sometimes just noticing the belief is enough to let it go and you can, of course, use tapping to clear the belief.

Procrastination has an extremely high cost. It often costs people time, money, dreams, and more. Take a couple minutes and write down everything you are procrastinating on- small and big. Don’t add any blame or guilt, just bring it into the light. Just creating the list is a powerful step. As you look at the list, choose one inspired action step and take it immediately. A small step forward is better than no steps and no action.

If you could stop procrastinating and take those inspired actions steps, would it make a difference? This is some of the work we will be doing in our Master Your Biz Mindset Course

I would love it if you were part of it.

Please  join our free Facebook group 

In Happiness,

Sheri

Sheri Kaye Hoff, Ph.D.

Sheri Kaye Hoff sherikayehoff.com

Coach, Trainer, and Author,  Dr. Sheri Kaye Hoff, Ph.D. is a Business and Life Coach known for inspiring massive action and a catalyst for personal and business growth, joy, and profits in a way that is fun, relaxing, and fulfilling, Sheri inspires people to the do work they love and make more money. Sheri helps business owners and professionals to relax into success. She uses both spiritual and practical techniques to obliterate blocks and create dramatic change. She is a business, leadership, happiness, and inner game expert. She has overcome nearly dying, and the loss of her brother at an early age. She has made it her life mission to discover the keys to happiness and success and then share them with her clients and community. Learn more about Sheri.

*Tapping is general advice and not medical or psychological advice.

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The Benefits of Mastermind Part 5 of 5

This is Part 5 of my 5 Day Blog Series on Growing Through Masterminds. Each day, I will be doing a drawing for a $15 Amazon gift card. All you need to do to add your name to the drawing is to write a comment on the blog and/or join our free Facebook group and comment there. Every time you comment or share the blog post on social media, your name will be added to the daily drawing. I will announce the daily winners on this blog and in the facebook group.

Congratulations on our Day 4 Winner Jenn Windom

The Business Success Checklist for Heart-Centered Small Business Owners

When you are growing a small business, you might feel like you are “winging it” much of the time.

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When you are growing a small business, you might feel like you are “winging it” much of the time. I hear this frequently from owners. They start one initiative, then get distracted by something else, or they might even be creating products and services that do not have any cohesion. or relationship to anything else they are doing. When this happens, your resources (both time and money) get depleted and you don’t create momentum or traction.

I created a quick checklist so you can see how you stand on each of these criteria for business success. This list isn’t all-inclusive but is great to review so you can see what you may be missing in your business.

  • Take care of yourself. Nurture your growth. Nurture your physical, spiritual, intellectual, and emotional growth. if you have a consistent success ritual, invest in training/learning,  and place your own health and well-being in first place when it comes to priorities you are doing a phenomenal job.
  • Understand your promise. What do clients and customers receive when they work with you or buy from you? If you can answer this question with confidence and clarity, you have nailed this one. Sometimes people call this your ultimate result. People are buying because they want the result. Many biz owners only understand and explain their process. But what result does the process give?
  • Define your optimal client. Who do you want to work with? Who needs your results? This definition far exceeds typical demographics. The more specific you are about your optimal client or customer, the better your results.  Who is your optimal client? Your branding will be directed by your promise and your optimal client profile, as well as your one personal style and personality.
  • What will you deliver to your optimal client? Products and Services, as well as customer service and terms (guarantees?). Do this after you understand your promise(message) and your optimal client.
  • How are you going to reach your optimal client? This is where marketing comes in.  I am a fan of joyful marketing. Joyful marketing is marketing that comes from the heart and focuses more on the benefits and solutions rather than pain points. Joyful marketing also focuses on your energy behind your marketing. When you focus on high energy, then you are ready to look at how you move people through your marketing (funnel). Your funnel can be simple or complex. You get to decide.  If you have a marketing message that makes you feel confident and authentic and you have your funnel established (how people move from being a contact to ultimately buying from you); you have aced this part of the checklist. Unless you have a waiting list, 50% or more of your time will be devoted to marketing. Why not make it joyful marketing.
  • New Client and/or Customer process (CRM). This is your intake, sales, delivery, and follow up processes.
  • Business systems (your website, email management, banking, record keeping, admin help- all of the back end stuff). Anytime I see a system issue I look for an app to help. I even use an app to pick my drawing winners. It is called random picker. My favorite to-do list app is google keep. I even use an app to remind me to be mindful (the mindfulness bell). Your accounting software also most likely has an app (Freshbooks, Quickbooks, Wave, etc).
  • Business planning. As you become clear about the above times you can start plugging them into a solid business plan. A 12-month plan is great for creating a vision for the year but also create a 90-day plan. 90-day plans are more productive. You are more likely to follow through on a 90-day plan rather than a 12-month plan. You are less likely to procrastinate, as well. Then take out a calendar and start scheduling in action steps.  You can also create some sales revenue and expense forecasting based on your price, product/service mix.

When you review these checklist items, you can compare them to how you operating right now. Mastering this list will help you see the success you have been looking for.

We do work on mastering all of this and more in my upcoming mastermind.

Opportunities don’t happen. You create them.”— Chris Grosser

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If you liked this, you will love my Impact Mastermind for Heart-Centered Business Owners.

Please comment to enter today’s drawing and/or join our free Facebook group.

In Happiness,

Sheri

Sheri Kaye Hoff, Ph.D.

Sheri Kaye Hoff sherikayehoff.com

Coach, Trainer, and Author,  Dr. Sheri Kaye Hoff, Ph.D. is a Business and Life Coach known for inspiring massive action and a catalyst for personal and business growth, joy, and profits in a way that is fun, relaxing, and fulfilling, Sheri inspires people to the do work they love and make more money. Sheri helps business owners and professionals to relax into success. She uses both spiritual and practical techniques to obliterate blocks and create dramatic change. She is a business, leadership, happiness, and inner game expert. She has overcome nearly dying, and the loss of her brother at an early age. She has made it her life mission to discover the keys to happiness and success and then share them with her clients and community.

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The Benefits of Mastermind Part 4 of 5

This is Part 4 of my 5 Day Blog Series on Growing Through Masterminds. Each day, I will be doing a drawing for a $15 Amazon gift card. All you need to do to add your name to the drawing is to write a comment on the blog and/or join our free Facebook group and comment there. Every time you comment or share the blog post on social media, your name will be added to the daily drawing. I will announce the daily winners on this blog and in the facebook group.

Congratulations on our Day 3 Winner Doug Jarvie

How to Break Through Blocks in Your Biz

Sometimes it feels like things just are not working in your business. Perhaps you have tried different tools and techniques, but you keep experiencing a blocked feeling. Perhaps you are stuck at a certain level of revenues or maybe you are even going backward. Perhaps you are growing, but you are not experiencing the growth you want.

A breakthrough is what you deeply crave. You would love to put this stuck feeling behind you and move on. 

Through the past 11 years that I have been coaching business owners, I see one of the most damaging parts of a block is that it can feel paralyzing. You start to let fear move in and then you become unsure of your next action step, so you do nothing. Or you torture yourself with all the things you should be doing and you still do nothing.

A block can be something small or it can be a huge barrier. For example, a small block might involve a content marketing technique like videos or webinars or it could be a huge block where you seem to question everything. Small blocks may only affect a small part of your biz. You still want to get through it, but it doesn’t threaten your business. A huge block that keeps you from functioning in your biz takes a toll.

One way of getting through those blocks is through using a mastermind group. A mastermind group allows you to get feedback on the steps you are taking to breakthrough. Sometimes even hearing about someone else’s blocks gives you clarity on your own. The sense that you are not alone and that there are people to help creates confidence and enhances your willingness to try alternatives. You will be inspired to take action steps.

Consistency builds trust and yields results over time.

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You can also get through a block by creating consistency. If you normally send out a newsletter, be consistent about it. Send it out regularly. Create consistency with the things you already do well. If you blog, create a plan for your blog posts. If you email market create a plan, If you call people, create a schedule. Consistency pays off. It might not feel like it in the short run, but consistency builds trust and yields results over time. Plus, just the energy of being more consistent is good for you. Your own energy will increase. Give your best customers and clients your best. Serve the well. Treat them like royalty.

Writing things down may also create a breakthrough. As you pour your ideas into a journal, you allow focus and clarity to return. A favorite journaling process that I use is starting with writing down everything that is working. Then I feel thankful. As I feel thankful, I take that energy and write the outcomes I want in my business like they already happened. This creates freedom. When I do this, I instantly feel lighter and freer.

You don’t have to stay stuck, a breakthrough is often close and ready to be revealed. 

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You don’t have to stay stuck, a breakthrough is often close and ready to be revealed.  You could just be minutes or a few hours away from breaking free and taking your biz to the next level.

If you liked this, you will love my Impact Mastermind for Heart-Centered Business Owners.

Please comment to enter today’s drawing and/or join our free Facebook group.

In Happiness,

Sheri

Sheri Kaye Hoff, Ph.D.

Sheri Kaye Hoff sherikayehoff.com

Coach, Trainer, and Author,  Dr. Sheri Kaye Hoff, Ph.D. is a Business and Life Coach known for inspiring massive action and a catalyst for personal and business growth, joy, and profits in a way that is fun, relaxing, and fulfilling, Sheri inspires people to the do work they love and make more money. Sheri helps business owners and professionals to relax into success. She uses both spiritual and practical techniques to obliterate blocks and create dramatic change. She is a business, leadership, happiness, and inner game expert. She has overcome nearly dying, and the loss of her brother at an early age. She has made it her life mission to discover the keys to happiness and success and then share them with her clients and community.

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The Benefits of Masterminding Part 3 of 5 

How to Master Your Business Mindset

This is Part 3 of my 5 Day Blog Series on Growing Through Masterminds. Each day, I will be doing a drawing for a $15 Amazon gift card. All you need to do to add your name to the drawing is to write a comment on the blog and/or join our free Facebook group and comment there. Every time you comment or share the blog post on social media, your name will be added to the daily drawing. I will announce the daily winners on this blog and in the facebook group.

Congratulations on our Day 2 Winner Bonnie Gortler

One of the most valuable aspects of participating in a mastermind is learning how to master your business mindset.  Success in business requires control over your emotions and the ability to weather both highs and lows and everything in between. A mastermind can help you strengthen your mindset just like weight lifting helps you strengthen your muscles.

“Because your emotions are like a muscle – you can train yourself to feel frustrated, sad, stressed or even depressed. Or, you can train yourself to feel passionate, joyful and strong. The more you condition yourself, the more wired those emotions become.” Team Tony from Tony Robbin’s Blog

How you feel when you hit a roadblock or challenge in your business can indicate whether you will be successful in the long run.

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How you feel when you hit a roadblock or challenge in your business can indicate whether you will be successful in the long runIf you meet the roadblock with a solution-oriented mental attitude, you will most likely succeed. If you meet the challenge with fear, anxiety, and stress, you may struggle overall with your business.

In the first instance, when a person experiences a setback, this person will say to themselves, “Here is an opportunity to find a solution.” And this person will enjoy the process of the solution.  In the second instance, a person might react like this, “I can’t believe this is happening. What if I lose everything? How am I going to make it through this?”

Mastering your business mindset means learning to ask for what you want.

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Mastering your business mindset means learning to ask for what you want.

You learn to ask for the price, the deal, and the contract. You learn to ask for help. You learn to ask for feedback. A lot of my time is devoted to asking questions, too. I frequently ask my list and facebook members questions about what they truly want.

A successful business mindset requires that you are just as graceful when you hear a no as you are when you hear a yes.  Because you don’t know when that no may turn into a yes or a fantastic referral. Also, don’t you love it when people accept your “no”?

You also learn to see potential and growth even when things do not seem to be working. You see the lesson in everything. You learn to have more grit. You learn the importance of sticking with something important. You learn how to keep trying different ideas and action steps. You know that if someone else is doing what you want to do, you can learn how to do it, too.

These are few takeaways that past members of Impact Mastermind for Heart-Centered Biz Owners have expressed when asked, How has mastermind helped you?

  • Letting go of needless worry and frustration.
  • Learning more about social media.
  • Fantastic marketing advice,
  • Knowing that I am working on my business, not just in my business,
  • I received support and encouragement.
  • I love that you share/teach a mix of mindset with real applicable marketing tools and techniques. I need both!
  • I’ve learned that while I am still a solopreneur, I am not on my own and I can learn to delegate more.
  • I love the fresh perspective you give to issues.
  • Mastermind is a safe place to talk openly about my business including the FB group to connect and deepen relationships.
  • The ability to ask questions and share struggles, getting feedback helping me shift my thoughts on the live call… instant energy shifts.
  • Knowing you are there for support for my business brings me an inner peace and the attitude to keep going, It’s possible.

If you liked this, you will love my Impact Mastermind for Heart-Centered Business Owners.

Please comment to enter today’s drawing and/or join our free Facebook group.

In Happiness,

Sheri

Sheri Kaye Hoff, Ph.D.

Sheri Kaye Hoff sherikayehoff.com

Coach, Trainer, and Author,  Dr. Sheri Kaye Hoff, Ph.D. is a Business and Life Coach known for inspiring massive action and a catalyst for personal and business growth, joy, and profits in a way that is fun, relaxing, and fulfilling, Sheri inspires people to the do work they love and make more money. Sheri helps business owners and professionals to relax into success. She uses both spiritual and practical techniques to obliterate blocks and create dramatic change. She is a business, leadership, happiness, and inner game expert. She has overcome nearly dying, and the loss of her brother at an early age. She has made it her life mission to discover the keys to happiness and success and then share them with her clients and community.

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The Benefits of Masterminding (Part 2 of 5)

This is Part 2 of my 5 Day Blog Series on Growing Through Masterminds. Each day, I will be doing a drawing for a $15 Amazon gift card. All you need to do to add your name to the drawing is to write a comment on the blog and/or join our free Facebook group and comment there. Every time you comment or share the blog post on social media, your name will be added to the daily drawing. I will announce the daily winners on this blog and in the facebook group.

Our Day 1 Drawing Winner is David Braun: Congratulations!

How to Have More Fun with Your Biz

As you go through your day to day action steps in your biz, do you wonder where the fun is? You started your biz because you were passionate and excited about your service and/or products. However, as you have moved through your business, perhaps you have let the business run you.

It might look like this:

  • You feel like you don’t have any control over your schedule
  • You work too many hours
  • The money coming in doesn’t match with the sacrifices you are making
  • You have too much to do and too little time
  • You don’t remember why you wanted to be in business, but you can’t imagine doing anything else.
  • You feel fatigued and burned out.

Yet you still have bursts of passion, you are not ready to stop. You know there is a better way.

The awesome news is that you can turn things around fairly quickly. Start paying more attention to your energy and how you feel. Your first priority is to feel good. When you feel good, everything else works out better.

How can you feel good?

Start doing more of what you love. If you love golfing, golf more. If you love going to movies, see a film. This applies to your business, too. Figure out the aspects of your business that make you excited and work on those. If you have something you don’t like, can you eliminate it? Or can you delegate it?

Take care of your mind, body, spirit needs.  Do this first every day.

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Hang out with other people who are having fun with their businesses. Where can you find these people? A mastermind group provides a great opportunity for community and inspiration. Find local groups where you can meet other people in person, too.

When you make business plans, ask do I love this? How can I have more fun with this?

Take control of your schedule. Create buffers between appointments. Create open space in your calendar to work on creative projects.

Line up with how it feels to be receiving an abundance of cash flow in your business. When you set a goal, before you go immediately into the “how to” of achieving the goal, spend time being in the feeling. How do you think it feels to do X amount of sales or to sign new clients or to receive payment for contracts or products. How does it feel to be that person achieving those goals? Happy? Confident? Peaceful? Safe? Fulfilled? Excited? Something else?

Ask great questions:

  • Ask, How can I make this easy?
  • Ask, How can I make this simple?
  • Ask, How can this flow better?

Engage in Joyful Marketing. When you practice joyful marketing, you are lining with first feeling great and then doing marketing activities that are infused with your energy and are filled with a message that you love.

If you liked this, you will love my Impact Mastermind for Heart-Centered Business Owners.

Please comment to enter today’s drawing and/or join our free Facebook group.

In Happiness,

Sheri

Sheri Kaye Hoff, Ph.D.

Sheri Kaye Hoff sherikayehoff.com

Coach, Trainer, and Author,  Dr. Sheri Kaye Hoff, Ph.D. is a Business and Life Coach known for inspiring massive action and a catalyst for personal and business growth, joy, and profits in a way that is fun, relaxing, and fulfilling, Sheri inspires people to the do work they love and make more money. Sheri helps business owners and professionals to relax into success. She uses both spiritual and practical techniques to obliterate blocks and create dramatic change. She is a business, leadership, happiness, and inner game expert. She has overcome nearly dying, and the loss of her brother at an early age. She has made it her life mission to discover the keys to happiness and success and then share them with her clients and community.

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The Benefits of Masterminding

This is Part 1 of my 5 Day Blog Series on Growing Through Masterminds. I have added a super fun element here, too. Each day, I will be doing a drawing for a $15 Amazon gift card. All you need to do to add your name to the drawing is to write a comment on the blog and/or join our free Facebook group and comment there. Every time you comment or share the blog post on social media, your name will be added to the daily drawing. I will announce the daily winners on this blog and in the facebook group.

Have you participated in a mastermind?  Are you looking for one? Are you thinking of starting one? There seem to be masterminds for everything and everyone and there are also many different models of masterminds. Napoleon Hill was an advocate of masterminds. He believed based on years of research that the most successful people created mastermind groups to get support and feedback. Today, the mastermind trend is bigger than ever.

I have found over the last 11 years running and building my coaching and training company that masterminds are critical to success. My Impact Mastermind for Heart-Centered Business Owners is one of my signature programs.

What makes a mastermind a catalyst for success?

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Here are six key benefits of masterminding using a hybrid model:

Support

When you are working on a goal, it is easy to become isolated. When you only have you as your source of motivation, learning, planning, and creating, your growth is limited and often slow. Other people provide insight and encouragement. A mastermind provides a forum of support. In my mastermind, the main forum is through a secret Facebook group where participants can post questions, feedback, creations, frustrations, and celebrations.

Imagine how great it would feel if you could have feedback on everything? This support helps you with this question, “How do you know what you don’t know?” And support helps you avoid tunnel vision.

Content

Including key pieces of content in a mastermind creates opportunities for learning new skills and methods. Content would be important for masterminds focusing on biz growth, weight loss, relationships, healing, and more. When you have content sections in a mastermind, you get a more cohesive experience. In Impact Mastermind, I provide a monthly structured 90-minute content call for learning. Content is also introduced with worksheets and power points.

Q and A

Being able to ask questions in a live venue such as a webinar or zoom conference provides necessary interaction. Don’t you love an opportunity to ask a question? Chances are that if you have a question, someone else also wants to know the answer. Impact Mastermind includes a monthly 90 minute Q and A call via live webinar.

Accountability

Through many, many conversations with business owners, I have learned that accountability is often missing. When you are the CEO of your small business, who makes you accountable? If you are a small business owner, often the answer is no one.  One of the most valuable aspects of a mastermind is having an accountability group or partner(s). This is where you state your deadlines and actions steps and your people will keep you accountable. Accountability works because as soon as you tell someone your commitments, there is an informal contract that forms in your mind. You want to deliver. Productivity increases. Your accountability partners also give a more private place to share disappointments and frustrations. You will get support. Past accountability partners in my masterminds have become close friends- some even spend holidays together.

One on one attention

In Impact Mastermind, I provide six 30 minute one on one coaching sessions with me. This is the time when a mastermind member can get very specific attention and feedback. After hosting many coaching groups and masterminds, I have found that members value this one on one time and their overall positive experience is enhanced when they have some individual time with me.

A live, in-person retreat

Holding a live, in-person gathering for your mastermind is a great way to bring people together.  It is icing on the cake. The relationship dynamic changes when you meet people face to face.  I hold a two-day retreat at the end of mastermind. Sometimes it is in my area (Denver). I have also held events in Las Vegas and Portland. I find that not everyone will choose to attend the live event, but you can include them by creating videos or audios or other material so they can tune in and be part of the event.

I landed on this hybrid model of masterminding after trying many alternatives. The hybrid model is the most successful for me and for my clients. If you are thinking about adding masterminds in your business model, you might want to start with the hybrid model.

A few other questions you may have…

Length: My sweet spot is 6 months. It is long enough to accomplish significant goals but it does not drag on. I have also held 3-month masterminds and 10-month masterminds. These also work. I have also heard some people do a 12-month and even a 24-month mastermind.

Price: Mastermind pricing runs from free all the way up to 50k and beyond.  I find that free is generally not successful because people often are more engaged when they have some “skin” in the game.  I price my masterminds from 2K to 10K and offer discounts with full pay and also offer flexible payment plans.  I set my price based on the value I am delivering with the intent that the price is always a huge deal in comparison with the value.

When I choose to take a mastermind, I am never looking for the lowest price. I look for what I feel will make a difference in my life.

My hope is that whether you are looking for a mastermind to participate in or are wanting to start a mastermind, you have received guidance and inspiration to regarding the elements of a successful mastermind.

If you liked this, you may love my Impact Mastermind for Heart-Centered Biz Owners.

Please comment to enter today’s drawing and/or join our free Facebook group.

In Happiness,

Sheri

Sheri Kaye Hoff, Ph.D.

Sheri Kaye Hoff sherikayehoff.com

Coach, Trainer, and Author,  Dr. Sheri Kaye Hoff, Ph.D. is a Business and Life Coach known for inspiring massive action and a catalyst for personal and business growth, joy, and profits in a way that is fun, relaxing, and fulfilling, Sheri inspires people to the do work they love and make more money. Sheri helps business owners and professionals to relax into success. She uses both spiritual and practical techniques to obliterate blocks and create dramatic change. She is a business, leadership, happiness, and inner game expert. She has overcome nearly dying, and the loss of her brother at an early age. She has made it her life mission to discover the keys to happiness and success and then share them with her clients and community.

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