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Social media is a powerful and innovative marketing tool. When utilised efficiently and proactively, it can strengthen your customer communications and help to build a reputable brand. With the help of a dedicated team, social media can be the most powerful marketing tool you invest your time into in 2019.

However, successful social media marketing does not require your brand to be present on each and every social media platform. Find which platforms effectively deliver your brand message with quality content.

Facebook

With 1.49 billion daily active users, 26.3% of the worldwide online population are using Facebook*. Therefore, the potential reach for businesses trying to engage with an online audience is huge. With primary users being 18-29 year olds and 30-49 year olds*, Facebook is recommended for targeting a wide demographic with frequent, relevant content.

Twitter

With 326 million active monthly users, Twitter is a rapidly growing platform. It is primarily used by younger generations between 18-29 years old*. Therefore, getting involved in online conversations through relevant hashtags is great for introducing your brand to a wider audience. It can also help you improve your customer support for customers who would rather send an instant direct message than make a phone call.

Instagram

As the second most engaged social network and with more than 500 million daily users*, Instagram is perfect for promoting visual content. However, we only recommend Instagram for businesses who can easily snap content. For example, musicians, restaurants, makeup artists, etc. Otherwise, if you struggle to photograph enough content, it can be harder for your brand to have an impact using Instagram.

Pinterest

Like Instagram, companies with a more visual brand can create mood boards for their target audiences to explore. For example, clothing, food recipes, DIY and interior design could all be effective for marketing your brand. As well as getting your product photos easily shared, it can be that extra push for unsure customers in need of inspiration.

LinkedIn

LinkedIn is ideal for networking with fellow professionals within your industry and opening business opportunities. In addition, if you create a LinkedIn page for your business, it can be great for promoting job vacancies, new campaigns and recent successes of your team.

YouTube

If you have a lot of time and resources to invest into your marketing, YouTube can be a powerful tool. As a fashion retailer, demonstrate how customers can style your clothing. If you’re a decorator, create a time lapse video showing the before and after of your project. If you’re a news agency, create an engaging and interactive video so people can watch and read your stories.

Managing Your Social Media

To ensure your business is kept present and relevant online, hiring a social media team to create, publish and manage your content can be a great investment. To enquire about our social media packages, please call today on 0121 308 0219.

*53 Incredible Facebook Statistics and Facts, Brand Watch, 5th January 2019, by Kit Smith, https://www.brandwatch.com/blog/facebook-statistics/

*Social Media Demographics to Drive Your Brand’s Online Presence, Sprout Social, 5th February 2019, by Chloe West, https://sproutsocial.com/insights/new-social-media-demographics/

*28 Twitter Statistics All Marketers Need to Know in 2019, Hootsuite, 16th January 2019, by Paige Cooper, https://blog.hootsuite.com/twitter-statistics/

* 10 Instagram Stats Every Marketer Should Know in 2019, Oberlo, 29th March 2019, by Maryam Mohsin, https://www.oberlo.co.uk/blog/instagram-stats-every-marketer-should-know

The post Social Media Marketing Your Business Could Benefit From appeared first on SEO it Right.

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Sending emails and newsletters is a great way to engage your target audiences and let them know what your business has to offer – but how can we encourage new email subscriptions?

Here we look a five clever ways to promote your email newsletters and grow your subscriber base.

Promote the Benefits

Before a user signs up to receive email updates, their primary consideration will be what they stand to gain. This means it is really important to publicise the benefits of joining your mailing list (such as fresh content and discount codes) as part of the sign-up process, encouraging the user to commit.

Keep it Simple

A key way to ensure interested users complete the email subscription process for your mailing list is to make the process as quick and easy as possible. Think about how the user journey works and how simple it is, ideally a completed sign-up should be achieved in just a couple of clicks.

Be Trustworthy

In the advent of GDPR it is more important than ever to follow the rules when it comes to mailing lists and protecting user data. Ensure that your data protection policies are a visible part of the sign-up process and that users understand your commitment to keeping their details safe and secure.

Get Social

Promoting newsletters and updates via social media profiles is a great way to gain subscribers who are already engaged with your brand and likely to want to find out more. Adding a link to your sign-up form through platforms such as Facebook and Twitter will always deliver new members.

Offer Tailored Content

A great way to encourage email subscriptions for newsletters is to allow the user to specify what they actually wish to receive. Choosing the kind of information they want to read about improves the user experience and gives you a better idea about what your audience wants.

Find Out More

If you would like to find out more about how the team at SEO it Right can help to increase your mailing list and assist with the production and distribution of email marketing campaigns, please get in touch today!

Call our friendly team on 0121 308 0219 or email us at enquiries@seo-it-right.co.uk

The post 5 Ways to Encourage Email Subscriptions appeared first on SEO it Right.

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9 years ago today, SEO it Right was actually up and running in the spare bedroom at our home, but just like the Queen, all good institutions have two birthdays.  30th April 2010 marks the date when SEO it Right was officially incorporated as a limited company, and it has been on this day each year that we have celebrated surviving and thriving for another year.

Nine years might not seem like a long time, but in the digital marketing industry, it is an absolute eon.  So much has changed since the early days, not least the fact that we are no longer just an SEO company but a full digital marketing agency and have been for some years.  What makes us great at what we do, is that SEO is at the heart of all of our services and principles, so it guides us to create great content that will please both people and search engines, it helps us to create websites that are not only user friendly, but great for search and it gives us insights into why and how people search so we can make our customers websites more visible.

Since 2010 we have dealt with countless Google algorithm updates, the rise of Facebook, the growth and domination of mobile devices, the increased reliance on paid as well as organic search and the growing importance of user experience.  We have seen many changes come and go and have been able to develop our services to meet the changing needs of small businesses.

Over the last nine years we have been lucky enough to work with lots of fantastic clients and companies.  It has been a pleasure to meet and work with these clients and see their businesses grow.

As always, we couldn’t do it without the support of our team here at SEO it Right, and of course each other.  Not many people could work with their spouse and survive but, we’re both still alive and testament to the fact that success is all about teamwork.

So, thank you to all of you who have been involved in our journey so far, from current clients and employees to previous customers, staff members, work experience students and everyone we’ve met since SEO it Right began.

Here’s to another 9!

With all our best wishes and thanks,

Adam and Fran

The post Happy 9th Birthday to SEO it Right appeared first on SEO it Right.

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Google Ads, formally known as Google Adwords, is Google’s very own paid advertising platform. Google Ads allows website owners to create their own advertisements to promote their services to target audiences. Once approved, they will appear on Google’s SERPs when online users search for related queries.

With the push on digital marketing, Google Ads is essential for many businesses with no time to wait to organically increase their rankings. Launching a website and setting up a few social media pages simply is not enough to grow a profitable online presence. Therefore, Google Ads can grant you a faster route to growing your online brand.

Paid Search

Paid search refers to the Google advertisements which you find located at the top, bottom and side of search results. These advertisements will appear in the most prominent position to help you reach your target audience a lot easier.

To identify paid search, find a small green ‘Ad’ label besides the ad URL. Other search engines, including Bing, also run their own advertising platforms. However, Google is listed as the most used search engine*. Therefore, unless your latest online report suggests that a high volume of your customers use a different search engine, we strongly recommend investing in Google Ads.

Ad Ranks

Ad Ranks are a metric utilised by Google to decide the order in which paid search ads should appear on SERPs. Paid advertisements with the highest Ad Rank will show in higher positions, compared to ads with lower Ad Ranks.

There are several factors which can contribute to your Ad Rank, including:

  • Quality score of ads and landing pages
  • Ad bidding
  • Search context
  • Ad approval
  • Ad extensions and ad formats
Bidding

Every time your Google Ad receives a click by an online user, you will have to pay. The metric for this is referred to by cost-per-click (CPC).

When setting up your new ads, you can set a maximum bid amount which Google cannot exceed. Alternatively, if you select the automatic setting then Google can set a bid amount for you, keeping within the budget you set. Choosing automatic bidding is often the best option for getting as many ad clicks as possible for your budget.

Cost per Impression (CPM) is also available, where you pay for every 1,000 times your paid ad appears in SERPs. To pay, the online user does need to click through.

Benefits of Google Ads

Google Ads is a fantastic platform when utilised strategically. Understanding your business goals and having a clear target audience is essential before getting started. Setting a budget for your marketing team will help you avoid overspending.

When used effectively, Google Ads can offer many benefits for your website. In particular, you can benefit from increased brand awareness and website traffic. With your paid ads being promoted on such a popular search engine, you can reach a wider audience to encourage more sales. You can also tailor your ads to avoid irrelevant audiences who would not be interested in your business, therefore, saving your budget.

Find Out More

At SEO It Right our team have guided many businesses to success with Google Ads. With a range of expertise and experience, we can lead your paid ads in the right direction for profitable results. To find out how we can help, explore our paid advertising services or call 0121 308 0219

*The Top 7 Search Engines Ranked by Popularity, Hubspot, Caroline Forsey, 25th September 2018, https://blog.hubspot.com/marketing/top-search-engines

The post How Google Ads Can Benefit Your Business appeared first on SEO it Right.

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Google rolls out various algorithm changes during the year, with the recent March update the first of 2019. These updates affect how online rankings are calculated by Google to provide the best results for online users, so with each update, the aim is to improve the quality and relevancy of search results.

It is not entirely clear what the focus on the Google Update March 2019 is, but there has been varied speculation. Many people have reported a negative impact on their rankings, whilst others had recoveries from the effects of the previous August update.

Addressing Rumours

In August 2018, Google confirmed a new broad core algorithm update. It was reported to have a massive initial impact on the week it was introduced, peaking on 1st-2nd August. A lot of attention was brought to its disproportionate effect on health and wellness sites.

There has been a lot debate among SEOs if the March update was intended to be a reverse of the August update. Many of those who experienced a drop in performance after the August update have found that the March update resolved the issue. However, Google have not confirmed this.

What We Do Know

After rolling out the new March update, Google quashed rumours that it was focused on a specific area. They reminded us that every day they are introducing small algorithm changes to improve the relevancy and quality of results. With the Google Update March 2019, they reported it as a broad core algorithm update, of which they introduce a handful of each year.

Danny Sullivan, Google Search Liaison, confirmed on Twitter that the March 2019 update was a global update. Therefore, implying that the update will impact every type, niche and language of website.

Similar to any other Google algorithm update, some website owners may see their ranking for key terms drop. Google has reported previously that there is not a fix for lower performing websites. However, they do recommend focusing on creating great content to improve your website. Relevant keywords, appropriate links and topical news are all key to excellent content creation.

What to Do Next

If you are worried that the Google Update March 2019 may affect your website’s performance, it is time to review your current strategy. Ask yourself how well your website is able to answer search queries and if it moves away from or follows the topic at hand.

Remember, Google’s algorithm answers to relevancy and quality. Regardless of the algorithm, ensure your content is informative, engaging and SEO optimised.

At SEO It Right we provide a complete range of creative, technical and advisory expertise.

Specialising in digital marketing, we work hard to respond to the latest SEO updates in order to maintain positive website rankings for our clients.

To find out more on how we can support your online marketing efforts, follow this link or call our friendly team today on 0121 308 0219

The post Google Update March 2019: What You Need to Know appeared first on SEO it Right.

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The huge growth of e-commerce means that selling goods and services online has become a crowded and fiercely competitive market.

So even if your business benefits from a well optimised website, excellent content and positive social media engagement – you still might need a little bit of help reaching your target audience.

For this, an increasing number of businesses use paid advertising services to amplify their visibility and engage the web users they really want to reach.

As a brief introduction, here we explain how paid advertising works and look at some of the most popular and effective paid advertising platforms available to businesses.

So, what is paid advertising?

The internet has become rapidly easier to monetise over the past decade, so on websites, search engines and social networks everywhere you will notice there is a lot of advertising space.

In 99% of occurrences, the adverts you see as you browse online are governed by a commercial advertising network and tailored to match your personal preferences. This is usually based on your search history or related to the website/content you are viewing.

So for example, if you visit a football website or use a search engine to look for football stories, you will be more likely to see adverts about football themed products that relate to your interest.

Similarly, if you follow Manchester United on Facebook there is a good chance that you will see the occasional Manchester United or football related adverts on your timeline based on your profile preferences.

How can a business benefit?

Paid platforms allow targeted advertising to put your brand in front of the audiences that you feel are most likely to be interested or invested in your products and services.

This kind of funnelled marketing helps businesses to create engaging campaigns that are tailored for the web users that are more likely to answer your calls to action – whether that is to visit your website, find out more, or make a purchase.

With intelligent bidding systems that help to build an online campaign without breaking the bank, paid advertising offers direct B2C and B2B engagement that can drive traffic to your website within the constraints of your budget and with absolute flexibility.

Here we look at some of the most popular platforms used by businesses:

Google Ads

Google offers advertisements which appear in search results through the Google Ads network, or ads that appear on other websites through their tailored Display Network and Google’s AdSense facilities.

Bing Ads

A largely similar format to the Google equivalent, Bing Ads is a dedicated pay-per-click (PPC) advertising system. All bids are based on how much you are willing to pay per each click on your ad.

Google Shopping

Google also allows e-commerce businesses to pull their product feeds directly into a pay-per-click system which enables these products to appear in shopping search, helping them to best reach those people who are a little further progressed in their purchasing decision.

Facebook Ads

Facebook ads are targeted to users based on their location, demographic, and profile information. Once an ad has been created, a budget can be set to bid for each click or thousand impressions that your ad will receive across the site.

Find out more

If you would like to find out more about the benefits of paid advertising and how the team at SEO it Right can build and manage your campaigns, please get in touch!

Call our friendly team on 0121 308 0219 or email us at enquiries@seo-it-right.co.uk.

The post Why use paid advertising strategies in 2019? appeared first on SEO it Right.

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With the rapid pace technology is developing at, a lot of things are changing. Digital marketing within your business will allow you to appeal more effectively to a modern audience. However, we can only benefit from digital marketing if we know how.

Below we have outlined the key points which every digital marketing strategy should include in 2019. With customer expectations changing as quickly as technology, you cannot afford to let your business miss out.

User Friendly Websites

User friendly websites are essential for providing online customers with an effortless experience. Straight forward navigation, excellent readability, fast loading time and being mobile friendly all contribute to a positive online experience.

With more web searches being completed on a mobile phone, a responsive website design is crucial. Being responsive will allow your website to adapt to different screen sizes, without sacrificing image quality, layout or loading time. Therefore allowing easy, time efficient navigation for users and an overall better experience.

Improving Consumer Journey

The customer journey follows the route an online visitor takes from first discovering your brand to completing a purchase. Every step of this journey should be considered in your digital campaign, to encourage new customers to complete their journey.

From awareness campaigns, paid ads and referral content to straight forward purchasing and online reviews. Improving your customer journey with digital campaigns will increase sales, website traffic and repeat business.

Chat-Bots

According to a survey*, 83% of online shoppers require support to complete their purchase. Chat-Bots provide your business with extensive customer care, where there is always someone present to chat to live. Communicating through text instead of a phone call encourages clearer communication. Queries can be easily understood in a text format, compared to a phone call, and it also provides a transcript to refer back to.

Security & GDPR

Enforced in May 2018, GDPR outlines the latest changes for organisations who collect or handle data concerning EU residents. Those who fail to comply are at risk of being fined. It details how personal data must be:

  • Processed lawfully, transparently and fairly
  • Adequate, relevant and limited to what is needing to be processed
  • Accurate and updated
  • Processed securely
  • Only stored for as long as it is necessary

Hosting a poorly protected website can put both website owners and users at risk. As a website owner, it is your responsibility to create a safe online space for users entering their personal details. If these details are leaked then you may be in breach of privacy law and GDPR.

Get in Touch

At SEO It Right we offer services in website design, content marketing, social media marketing, email campaigns and SEO. To help your business adapt and commit to digital marketing in 2019, call a member of our team on 0121 308 0219.

* LivePerson’s Connecting with Consumers report

The post Why Committing to Digital Marketing Really Matters In 2019 appeared first on SEO it Right.

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As anticipated, 2018 was a year where mobile devices increased their dominance over desktop computers as the most popular format to view and use websites.

This shift has led to a natural demand for the usability of mobile sites to be improved, with the advent of responsive design meaning that high-quality websites should be able to adapt for use on any device – be it a smartphone, tablet or desktop computer.

In 2019, the importance of hand-held devices will be demonstrated by the continued roll-out of Google’s ‘mobile-first indexing’ strategy, one of the most significant shifts in their site crawling technique in recent years.

Here we explain what ‘mobile-first indexing’ means, how it can affect your website rankings, and why it makes responsive design essential.

What is Mobile-First Indexing?

Google’s ‘web-crawlers’ are used to index every website, allowing them to gather the information provided by site HTML. This information is downloaded onto Google’s search engines, with the data collected used (alongside other factors) to decide how a website will rank for particular search terms and keywords.

Traditionally the ‘desktop’ version of a website will be indexed first, but this is no longer the case, with Google shifting to a new mobile-first approach that will prioritise collecting information from the mobile version of a website.

Can this effect how my website ranks in search engines?

Yes and no.

Desktop and mobile search engine rankings are different, so results for any particular website can vary dependent on whether the search enquiry is made using a desktop or mobile device.

So whilst desktop rankings are less likely to be affected by mobile-first indexing, the mobile version will certainly be subject to key ranking penalties based on usability factors such as page loading speed – making high-performance responsive design an SEO essential.

Another important factor is content.

Without responsive design it is easy to lose the key content used to optimise the desktop version of a website, which is often removed or cut down for display on a smaller screen. This means that mobile sites can often carry less information than their desktop equivalent, making them harder for search engines to understand and index correctly.

This difficultly in understanding exactly what a mobile version of a site is about is likely to affect rankings, and will be particularly troublesome when ‘mobile-first’ becomes the norm.

Because responsive design creates an identical version of the website for desktop and mobile devices, all content is adapted, meaning the same information can be collected comfortably from either version of a site.

Can this impact my online sales?

Yes. Mobile commerce is set to account for 54% of ecommerce sales by 2021, so it’s essential that your website is responsive and fully optimised in order to keep up with competitors.

Find out more

If you would like to talk about making your business website fully responsive for use on mobile phones and handheld devices, contact the team at SEO It Right today.

Call out friendly team on 0121 3080219 or email us at enquiries@seo-it-right.co.uk.

The post Mobile-First Indexing: What you need to know appeared first on SEO it Right.

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