SEO Hacker is an SEO Services Company and SEO Blog in the Philippines. It is a group composed of everyone interested in SEO whether black or white hat. They share tips, tricks and tons of valuable information about SEO and everything that's related to it.
Video content on Social Media has been at an all-time high recently, with platforms like Facebook, Twitter, and Instagram seeing a rise in the amount of video content from their users. This has led to numerous brands promoting their content through the use of video, which has proven to be effective in generating traffic and user interaction.
When it comes to Facebook, the popular social media platform has become one of the largest video platforms across the internet, with millions of views on a regular basis. In the past few months, more and more video content has been published on Facebook, with a good number of these videos becoming viral. The emergence of video on the platform has proven to be effective in generating reach and creating successful social media campaigns, which has led to numerous updates that aim to optimize quality and add more variety to what users can create and share.
Here are some of these updates coming to Facebook video:
Gamification and Poll Videos
With the prevalence of video content in the platform, one of the new updates about to be launched by Facebook aims to bring in more creativity to how video is done, and give it more functionality. This enhance functionality comes in the form of live video polls and gamification, which allows an improved level of interaction. Live poll videos allow users to vote on various questions and topics and see the results real time.
This can be used by brands and channels for their shows or major events and helps keep the audience interested by giving them the ability to interact real-time. Imagine being a part of an online game show, where picking the right results allow you to progress through the next set of questions and win prizes in the end, and getting incorrect answers means getting eliminated.
On the other hand, live online polls allow you to vote for a variety of choices, such as picking what the hosts will be doing next in their live video or picking a certain personality to see which one is more popular. The update will be launched soon, with popular pages like Buzzfeed and INSIDER launching live shows that utilize and demonstrate the new features.
While these features have yet to be released, users who are interested in testing out the early access version can do so through registration.
Content Monetization and Pre-roll Ads
Another new feature that users that video content creators will find very beneficial are content monetization, which allows users to earn income from their videos through advertisements. This is similar to how YouTube users earn their income through their videos, which is one of the most popular ways to earn online. When users want to submit a video they want to have monetized, the video must first be evaluated by Facebook as a precautionary measure to ensure that it is fit for monetization, which can also be seen as a way to filter out offensive content that may not be suitable for younger audiences. With the number of active users on Facebook, allowing video content to be monetized on the platform is a bold step to making it into the largest video streaming site.
Another new update that will be launched within the year will be Pre-roll video. This feature allows users to be able to view a short snippet of videos on Facebook, which helps generate interest and shows users a glimpse of content that they might want to view. This feature helps increase traffic by a significant amount, which improves your Facebook page visibility. With these two updates, it would not be a surprise to see more Facebook users utilizing the platform as their channel to create their videos.
How does this affect SEO and SMM
With the push to increase the amount of video content on Facebook, implementing a strategy that focuses on this is now more crucial than before. This means utilizing live video more when it comes to promoting the brand and the content to a wider audience and using the gamification features to create more interactions.
These new features can also create more viral social media campaigns, which help generate a great amount of organic traffic that would prove beneficial for your website. Using relevant hashtags and keywords make these videos more searchable, Along with more video content, it is best to practice mobile optimization, as most Facebook users access the platform using the mobile application on Android and iOS, which means that they would be viewing your website through their devices.
Facebook is the largest social media platform in the world, and with video content being optimized, it would not be surprising to see it going toe-to-toe against YouTube as the most popular video streaming platform as well. With these updates, expect more Facebook users to create their own video channels with the goal of getting monetized and becoming viral, which helps their brand grow.
If you have questions about Social Media Marketing and SEO in general, leave a comment below and let’s talk.
Artificial Intelligence is a technology that has seen huge strides in its development over the past few years. This 2018, companies like Google have been developing the technology to improve user-friendliness and allow more functionality in the services that they offer, such as Google Assistant, Google Search, and much more.
These new developments have been headed by Google AI, which is their main research team handling AI technology development. This recently-announced division of Google has been developing an improved AI system, which they demonstrated in May 2018. The demonstration saw Google Assistant’s capability to make phone calls and respond naturally to conversational speech. This capability showcased how Google Assistant is able to handle tasks without the need for user supervision.
Google and other tech giants are currently developing their own sophisticated AI, systems, and these breakthroughs show that AI technology still has long ways to go, and new algorithms and features have yet to be refined for release. One of the latest findings from Google AI is the new Semantic Textual Similarity algorithm, which expands the ability for AI to understand various queries and interactions to create more diverse responses. Let’s take a look at these new updates and see how they can change things up for the future of search.
What is Semantic Textual Similarity?
To set things straight from the get-go, Learning Semantic Textual Similarity is a new algorithm that enables AI system to be able to understand semantically similar queries from users and provide a uniform response. This algorithm aims to not only improve the quality of responses by services such as Google Assistant but also make these interactions feel more natural as well.
For example, if the user asks “How old are you?” or “What is your age?”, the user will expect the same response. The emphasis on semantic similarity aims to create a system that recognizes language and word patterns to craft responses that are similar to how a human conversation works. This algorithm is accomplished through a series of processes and systems that connect together to create an AI system that understands speech patterns. These processes are classified as models, and here are some of the ones that are used by Google.
Universal Sentence Encoder
To create authentic and natural response patterns, Google AI uses a system called a Universal Sentence Encoder that predicts sentences through the use of encode-only architecture that helps drive more predictive tasks that recognized text and creates responses. The encoder performs tasks such as custom text clarification, paraphrase detection, and clustering. This system works by using a deep average network encoder, which is an arrangement that is simpler and more straightforward in generating results. Meanwhile, another version of the Universal Sentence Encoder uses a more complicated network system called the Transformer, which is able to perform better and create quality results.
How will this affect SEO?
The rise of AI assistants and mobile internet also saw the increase in the number of users using voice search on a regular basis. This also meant that applications that use voice search must be able to recognize a diverse array of words and sentence patterns to generate accurate responses. This quality is what makes AI Assistants like Google Assistant, Siri, Alexa, and Bixby some of the most widely used applications in the market, and can be accessed through mobile applications, laptops, and even smart furniture.
With this in mind, the best SEO strategies that allow you to take advantage of voice search is using exact and phrased search terms, long-tail keywords, and creating pages that answer commonly asked questions. Mobile SEO will also become a big part in the future of search as well, especially with more users browsing through mobile, and Google adopting a mobile-first approach.
Voice search optimization is quickly becoming an important practice in the industry, and it is best to implement these on your websites to future-proof your SEO and allow AI assistants to find your website much easier. Mobile optimization is another important matter, as mobile loading speed will not become an important ranking factor this 2018. Creating a user-friendly website through AMP and responsive design helps make the experience of navigating your website much better.
AI technology may still be a growing technology that requires a lot of refinements and optimization for it to develop further, but what we currently have shows how much potential that it has in revolutionizing the SEO industry, and how users do search inquiries. Semantic Textual Similarity is just one of these ingredients that help make it work better, and one day allow AI assistants to have more autonomy in the tasks that they accomplish.
If you have questions and inquiries about AI technology and SEO, leave a comment below and let’s talk.
When it comes to Google search queries, some of the most search terms are related to sports, with basketball and association football (soccer for our American readers) being one of the most searched sports worldwide. This month, the 2018 FIFA World Cup kicks off in Russia, which aims to become the largest sports event of the year.
With some of the world’s best football players competing in the grandest stage of the sport, billions of people are expected to watch the games live and through their devices. The 2018 World Cup will not aim to become the most-watched sports event in the world, but it will also be the most-searched as well.
With this in mind, Google has launched new search features for the event itself, to provide users with some of the latest news, game scores, and top players of the World Cup. Here’s a quick look at how Google has optimized their services for the World Cup.
To start things off, one of the first things that Google has done to celebrate the start of the 2018 World Cup is by creating a Google Doodle that marks the beginning of the event. The Doodle shows various fans from different parts of the world celebrating and cheering on the kick-off that another fan is about to do.
Google Doodles have always been creative and interesting, celebrating important events and figures through art. The FIFA World Cup Doodle, in this case, is a wonderful representation of the world’s anticipation and excitement for the biggest sporting event of the year.
Google Search Optimized
Being one of the most-watched events in the world means that people would want to keep themselves updated on their favorite teams and players. With this, having all of these sources in one place makes following the World Cup much more convenient thanks to Google. By searching “World Cup 2018”, “FIFA World Cup”, or other similar terms, you would be able to access the World Cup snippet, which allows you to access information such as real-time scores, news, players, and brackets that help keep you updated.
Another nifty feature from Google search is the score pin, which is making its debut this World Cup as well. This pin allows users to receive notifications on games and news while accessing other applications or web pages.
Android users can also experience the World Cup fever as well through their Google News app. Users can access the latest news and track every team in the competition using the World Cup tracker. The tracker allows you to quickly view team standings and upcoming matches. All you have to do is to pick a group or team to view their standings and matches, and then you’re set.
Google Assistant / Google Allo
Google Assistant and Google Allo have also been optimized for the 2018 World Cup, allowing users to ask Assistant on the latest news and upcoming fixtures. You can also access some handy World Cup trivia while you’re at it. You can also ask for some crucial data and stats to beef up your World Cup knowledge before and during the big event itself.
If you want to look for the latest search data leading up and during the World Cup, Google Trends has it in store for you, as they have their own World Cup section as well. The World Cup section allows you to see who are the most searched players across different countries, along with the most popular World Cup nations per country. You can also view trending keywords, and the most popular questions being asked about the World Cup as well.
Along with all of that, you also get some videos which show the insights from current and legendary footballers as well.
With the 2018 World Cup being watched by billions across the world, checking the latest trends has now been made easier using Google Trends.
The World Cup has always been one of the most watched sporting events in human history, with billions watching their favorite teams compete on the pitch. With the 2018 World Cup happening shortly, expect another spectacle of passion, talent, and resilience, and trending news and topics along the way.
If you have questions and inquires about SEO tips and strategies, leave a comment below and let’s talk.
We’re halfway through 2018, and SEO has already made bold steps into shaping the future of the industry. From new algorithm updates, new services, along with new data regulation policies, SEO is truly becoming bigger than it ever was before.
As we get approach the second half of the year, it looks like that more changes are surely in store, especially with SEO becoming more competitive than ever. As we prepare ourselves for the rest of the year, let us take a look back at some of these news, reviews, and guides that have shaped up the first half of the year.
The start of 2018 saw the emergence of new trends and strategies that aim to shape up how SEO would be done during the rest of the year. This article shows some of the latest and boldest strategies that would soon become an important element in your SEO strategy. Some of these strategies include using voice search, video content marketing, and mobile optimization.
Perhaps one of the biggest updates in one of the most popular Google services, the “View Image” button in Google Images was removed to comply with changes caused by a copyright lawsuit. This update meant that users would have to access the webpage of the image source to extract the image file. This update among Google images users, with a good number of people taking time to adjust to the changes.
2018 has been a year in which mobile SEO has been put into perspective, with more strategies adjusting to optimize web pages for mobile devices. The upcoming Google Speed update, which will be released around July 2018, will include page loading speed as a mobile ranking factor. With mobile loading speed becoming an important factor, this article serves as a guide to how to optimize your mobile web pages for Google Speed.
When it comes to SEO functionality, Google Chrome is the ideal web browser that allows you to perform SEO tasks more efficiently. For the SEO practitioner on a budget, this comes in handy, as Google Chrome Extensions are budget-friendly, and make your browser much more useful. This article is a list of some of the best Chrome Extensions that you can use for SEO-related tasks.
Website audit tools are some of the most effective tools in SEO, as it helps our team assess website performance, and see what we can optimize to serve our clients better. Google Lighthouse is one of these tools, and in this article, we show how to audit websites using it and see if it does the job well.
One of the biggest headlines over the past few months was the implementation of the General Data Protection Regulation last May 2018. This new policy aims to improve data protection and transparency in websites across the world and ensure that user trust remains when data is being shared. This article covers what the GDPR brings in, along with how it affects your website’s SEO.
With the SEO industry continuing to grow as the years go by, this also means that it has also gone international as well. With that in mind, this article serves as a guide to what you need to know when it comes to doing International SEO, along with some of the best strategies you can use.
Despite being one of the most popular tools from Google, the URL shortening service Goo.gl would be shut down in favor of the new Firebase Dynamic Links. Despite the discontinuation of Goo.gl, there are a good number of effective alternatives that get the job done. This article lists down some of the best URL shortening tools that you can use this 2018.
Last March, a good number of SEO practitioners experienced a fluctuation in some of their website rankings, which led to some speculation that Google has rolled out another algorithm update. As it turned out, a new update was indeed being tested, which caused some website rankings to be affected permanently. This article provides an analysis of this algorithm update and shows its effects.
The first half of 2018 was definitely an interesting and exciting one for the SEO industry. With the next six months coming in fast, expect more updates and new strategies coming your way soon.
Links have been playing a vital role in SEO for a long time, as they are the key to helping your website grow and gain more traffic. Link building has been standard practice for the whole SEO industry, with new and innovative strategies being crafted on a regular basis. Some of these strategies have bought a lot of success to our clients, as they receive high traffic that helps strengthen their branding.
Link building is serious work, as we invest a good amount of time and effort into it to ensure that we achieve the desired results that satisfy our team and our clients. Crafting the best link building strategies is not only done through a good amount of research and some trial and error but also using some of the latest and most effective SEO tools available. One of these new tools is Link Cheetah, which is the latest addition to our SEO Hacker toolbox.
Managing our website links is one of the most important tasks that our link building team does on a regular basis. With the right tools, accomplishing these tasks become quicker and more efficient. With that in mind, is Link Cheetah one of these tools? Let’s find out.
Before we get into the review, we would like to invite you to try out Link Cheetah for free on a limited basis and see if it is the tool that fits your link building needs.
Upon logging in, you can already allow Link Cheetah to track the backlinks of your website by adding a domain. Simply click on the gray box on top of the home page and click “Add new domain”.
After clicking the button, the next step is to add the URL of your website. You also have the option of adding redirecting domains as well. Depending on your plan, you can input around 500 to 10,000 domains, which is more than enough to monitor your most important domains.
After adding your domain, Link Cheetah will be analyzing the domain to extract and process all of the backlinks. This tends to take a few minutes, dependent on the number of backlinks that you have on your website.
Once Link Cheetah has processed all of your website’s backlinks, you can now browse through them on the Overview page. From here, you can view all of the referring domains, check their Ahrefs domain rank score, and track dofollow, nofollow, and indexed links. If you want to take a look at a specific domain, you can enter the URL in the search bar, and filter the results through various options, such as only view the indexed and dofollow links, or view nofollow links that have not been indexed by Google.
For a closer look into these domains, you can click on each of them to receive extra details, such as the referring page, Google Index, Anchor and Backlink, and a Do or Nofollow indicator. Having this amount of detailed information allows you to analyze the all of the links within your website.
Lastly, you also have various options on the right as well, such as delete these links, add a comment, refresh the links, and the option to disavow the link.
The second important feature of Link Cheetah is the Pages section, which allows you to identify the links that are present within a specific webpage. These web pages are ranked based on the amount of referring domains within that page, and upon clicking, you can view these referring domains, while also look into the web pages that are from your website.
Along with being able to view the websites that contain your backlinks, you can also look at the anchor text as well.
This handy feature allows you to view your links that are present in other websites while also look into the most frequently used anchor texts, which helps you see if it is effective on generating traffic or not.
The third feature on Link Cheetah is Changes, which allows you to view the links that have experienced changes for various reasons. Tracking these links are crucial, as these changes can impact the amount of traffic that you will receive. Some of these changes include a dofollow link becoming a nofollow link, or a link getting removed from the Google Index.
The fourth feature is the Anchor Text, which is similar to the feature that is present in the Pages section. This allows you to see which anchor texts contain the highest amount of referring links and domains, and look into where these links can be found.
This simple feature comes in handy, especially when it comes to knowing where your users can find your web pages over the internet.
The last feature is the disavow links tool, which is the place where you can see links that you have disavowed from the pages section. As of this review, there have been no disavowed links. However, the option to add these links is a simple process, as you can disavow links with just a few clicks.
Link building tools are important in our SEO strategy, and Link Cheetah is another valuable addition in our toolbox. While it may be a tool that is simple and efficient in its functionality, it also makes it a very user-friendly tool as well. Overall, we would definitely recommend this tool for link building specialists, as it provides them with simple and robust functionality.
While Link Cheetah may be a relatively new SEO tool, it is a tool that helps our team perform well, and make the task of tracking down backlinks much easier to perform. As our company grows, our toolbox grows with it, which results in everyone generating better results that satisfy everyone.
If you have questions and inquiries about SEO tools and SEO in general, leave a comment below and let’s talk.
Mobile technology has come a long way over the past decade, with smartphone and tablet technology experiencing rapid development. Today, mobile phones are not only devices that are used only for calling and texting, as they have become versatile devices that can perform a variety of functions such as gaming, mobile browsing, music and video playback, and even augmented reality.
When it comes to augmented reality, the relatively new technology has improved by a significant amount since being introduced to the world, with more applications and devices being able to support it. Augmented reality is defined as a real-world environment that is enhanced by virtual graphics that integrate with the said environment. While it may be a new technology that is still only used by a limited number of platforms, there have been a good number of successful applications so far.
Notable examples of successful augmented reality applications include the game Pokemon Go, Google Translate, Amikasa, Quiver, Holo, and Yelp Monocle. Among the mentioned applications, Pokemon Go has seen the most success, with over millions of users worldwide, making it a surprise hit. With the success of these applications, it would not be surprising that it other industries would tap into the technology. One of the industries that can see future success using augmented reality is SEO, as it could be used as a viable marketing tool that can generate interest that can lead to more organic traffic.
With SEO in mind, here are the best ways to implement augmented reality into your local SEO strategy.
Local SEO and Navigation
Perhaps one of the best places to implement augmented reality is at Local SEO, which can help boost marketing by a considerable margin. We have covered local SEO strategies in some of our previous articles, and we have seen that focusing on mobile optimization is one of the best ways to help users look for your business.
Welcome to ‘AR City’: Beta Augmented Reality Maps and Navigation by Blippar - YouTube
One of the most important elements in local SEO is location, as it would allow users to be able to look for your business on services such as Google maps. Geotargeting helps Google identify your location, which helps them adjust location-based search results. This means when I search for the best Pizza places near my area, all of the results that would show up must be within the Manila area.
So how does Augmented reality help local SEO? For starters, it can help users navigate through cities and look for places they want to go using augmented reality tools and applications. The number of users using navigation tools has been increasing over the past few years, in part due to how well these tools have been performing, with more accurate locations and larger directories of businesses and landmarks.
How will AR help your business?
Other than making it easier for users to navigate through different cities and landmarks and find their desired locations, augmented reality also helps boost search traffic and website dwell time as well. It is common for users to search for a website of an establishment to inquire and look into their services, and then find the location in a map service.
Augmented reality can also be used as an interactive marketing tool as well. Interactive advertisements viewed through AR lenses will soon become more common. Examples of application of augmented reality in marketing can be found on e-commerce sites and several big brands. Take Adidas and Converse, for example, where they used augmented reality for users to virtually try out and fit some of their latest shoes. Some furniture companies have also used augmented reality to help their users visualize what piece of furniture would be an ideal fit inside their home.
Trying On Converse Sampler App. for Size - YouTube
With so many choices available for users today, using augmented reality to allow your users to experience what your business has to offer can become a crucial factor in their decision to go to your business. This increased level of user interaction ensures that your brand remains visible and relevant despite the presence of new technology.
How to optimize for Augmented Reality
Optimizing for augmented reality is wholly similar to optimizing your business for local SEO. We have touched on these topics before, and here are some key steps that you should do in order to prepare your business for augmented reality:
Optimize your Google My Business listing – One of the very first things you need to do when setting up your business is optimizing your Google My Business listing. This means adding all of the crucial details, which include business address, operating hours, and contact details.
Create a Virtual Tour – Adding a virtual tour for your business gives users a glimpse of what your business establishment contains within its premises. First impressions truly count, which means that users would be able to view can be a major deciding factor on whether they would be interested or not.
Observe proper Online Reputation Management – In today’s internet, online reviews can make or break a business, and greatly affects your searchability when it comes to users looking for top search results. This makes managing your online reviews on Google and Yelp is crucial and ensuring that you attain good scores lies in your business’s actual performance and weeding out negative reviews that only aim to attack or harm.
Geotargeted Keywords – Good local SEO means utilizing geotargeted keywords, which allows your business to show up in local SERPs quicker. This is important, whether your business is in a big city, or even a quiet town, as there will always be users that would search for establishments near their area. For good measure, having at least 2-3 geotargeted keywords (you can use city names, street names, and even country names) ensures that users have different ways to find your business within a certain area.
Augmented reality is a technology that will become even more present in the near future. With the rising number of mobile users and the rapid development of technology in general, more and more businesses and brands would be looking for a way to stand out in a very crowded digital world. Implementing local SEO strategies to prepare for augmented reality is one of these methods, as it ensures that your business has more opportunities to become visible for your users.
If you have questions and inquiries about SEO, leave a comment below and let’s talk.
In SEO, all of the important elements must be aligned in order to generate positive results. Factors like finding the right keywords, creating quality content, and optimizing backlinks all help create a successful strategy. However, all of these can crumble down when one element does not meet the standard.
You might have quality content, and the right keywords, but this would all be put to waste when you do not have the right domain name. Surely, users will be able to find you through keywords, but not having the right domain can greatly affect the amount of traffic that you would be able to receive.
This is why choosing the right domain name matters a lot, as users would be able to identify your brand much better, which helps improve your visibility and authority. We at SEO Hacker ensure our clients that they get the right domain name for their brand, and here’s how you can do it too.
Make it easy to spell and remember
The goal of promotion and advertisement is having your audience remember your brand. This means it pays to have a catchy name that your audience would easily associate with your brand. The same must be applied to your domain name in order to instill a sense of familiarity.
When it comes to picking domain names, keeping it short and sweet is one of the best practices, as it makes it easy to remember. Have you ever encountered a situation wherein you wanted to know more about a brand, but can’t remember the name because it’s hard to remember? This is what you should avoid for your domain name. Sometimes, the simplest domain names are the most effective, and looking at famous examples makes this point even truer.
These famous examples include sites like Google (google.com), Apple (apple.com), and Facebook (facebook.com). While these brands have been recognized for the services that they have provided, their catchy and memorable names sure have helped in making them more memorable.
Keywords in domains
Since SEO is about making use of keywords to improve website visibility, using keywords in the domain name itself is also a viable strategy. We have had clients that use keywords as their domain name in order to make users find them faster. This approach works best for products and services, as it helps get users straight to what they would be looking for.
Having keywords as a domain name also boosts your search rankings much quicker, which helps increase website traffic, and create more conversions for the brand.
Other than keywords, using domain names that include your brand’s location is also effective, especially for local SEO strategies. This is another strategy that we use on the websites of our clients, as they have region-specific services that they want to target for their brand. Common types of locations that are used include cities, countries, and even provinces.
This not only helps generate more traffic within a certain area but also help users look for your business much better. With the upcoming Google Maps update, and the increasing number of users using voice search, expect area-specific domains to become more common in the near future.
No numbers and hyphens
While there are a good number of brands that include numbers in their names and are well-known for doing so, it is still advisable to avoid using them as much as possible. Going back to the first pointer of keeping the domain name memorable and easy to spell, adding numbers and hyphens would only add an unfamiliar element that can make it more challenging to remember.
Imagine having to remember a domain with a hyphen. One of the common problems would be that users tend to have a hard time trying to remember where the hyphen is placed in the domain. This type of confusion would end up with a lot of incorrectly typed domains, which would lead to less traffic. Eliminating these distracting elements would help make things more helpful for your users, as it makes recalling brand name domains much easier.
Social Media ready
You might have your website domain acquired and ready to use, however, can the same name be used for your brand’s social media accounts. If the answer is no, then you have a bit of a problem in your hands. Using similar domain name and social media handle helps push and reinforce your branding and makes it easier for social media users to look for these channels.
It is best to do some quick background research on your domain name and check if it’s available on platforms such as Twitter, Facebook, and Instagram before deciding on your domain of choice. Some social media handles and domains have copyrights and trademarks as well, which means using them can cause some legal ramifications that you definitely want to avoid.
Use tools like Ahrefs
Since some of the best domain names can also be keywords, one of the best places to look for possible domain names is on keyword research tools such as Ahrefs. This is one of the most effective keyword and content research tools available in the market, as it provides you with detailed statistical data on how well certain keywords perform.
You can use the same data to assess if your domain name can generate traffic as well. Assessing performance before purchasing the domain is crucial, and Ahrefs helps get the job done.
Choosing your domain name can be a very challenging task in itself. With so many websites present on the internet, the amount of domain name choices become fewer as each moment passes by. With these tips, you ensured that you would be able to find the domain that fits your branding and service, and generates the best amount of traffic.
If you have questions and inquiries about SEO, leave a comment below and let’s talk.
SEO is one of the world’s fastest growing industries over the past few years. With a growing amount of companies looking to improve their presence and branding, it is best to look for the best and most effective SEO strategies and techniques that would help save your time.
Time-saving practices are present in different industries, especially in SEO, where complex processes can be simplified to generate quality results much faster. Here at SEO Hacker, we always aim to look for these types of practices, as it helps us find the best solutions that help our clients grow and establish their branding and presence. With that in mind, here are some of the best time-saving SEO practices that you should try out.
Shift Focus on Long-tail Keywords
Keywords are the most important elements of a good SEO strategy, as it is the key to getting more traffic to a website. With the rise of AI assistants and voice search, long-tail keywords have become more effective in generating more search traffic to websites. Long-tail keywords cater to more exact and phrased search terms, which has become more common in voice search.
Long-tail keywords contain at least 3 words and have become some of the more common keywords being used in search engines. While this may be a simple change and has become a more common practice, it is still important to keep this in mind and optimize your keywords for better performance.
Use Chrome Extensions
When it comes to SEO functionality, Google Chrome is the best browser to use. With a bevy of extensions to choose from, you can turn your browser into an SEO hub. Need a website audit tool? Install the Google Lighthouse extension. Do you want a list of all the links in a webpage? Get Link Grabber. Want to see some quick website stats? SimilarWeb is the right tool for the job.
Mobile SEO has become more prominent than ever, with mobile ranking factors being updated by Google this year. With the increasing number of mobile users accessing the websites through their browsers, it is no surprise that mobile optimization is something that every website must do in order to gain more mobile traffic.
When it comes to mobile optimization, it is important to implement it as a major part of your SEO campaign. Having mobile optimization in mind would help ensure that whatever strategies that you are doing would be mobile-friendly. These strategies include implementing AMP and responsive design, along with improving loading speed to enhance user experience. SEO looks to become mobile in the next few years and doing these strategies will help prepare your website for the future.
Make use of Productivity Tools
One of the main reasons why work can end up getting disorganized and chaotic is because that there is no proper platform or tool that helps a team organize and delegate tasks properly. As a team leader myself, I make sure that our tasks are well-organized, and that I am able to communicate with my fellow teammates on a regular basis. Thankfully, I am able to perform these very well using some of the best productivity tools available.
One of the productivity tools that we use is Trello, which is a handy tool that can be used on desktop and mobile. Trello allows us to list down our tasks in detail, set deadlines and objectives, and share it with the rest of the team. The tool is also user-friendly, which means that you would not take too much time listing down and organizing your tasks. Other than tools like Trello, you can also use browser tools that block websites that are not related to work, which helps improve your focus. Overall, productivity tools can drastically improve your performance, and help your office become more efficient.
Working on SEO means having to be adaptive to numerous changes and updates, along with being quick and efficient with your work. While SEO really takes a good amount of time for it to work effectively, it is best to make full use of this time by doing some time-saving practices. With these practices, you would be able to become a more effective SEO team.
If you have questions or inquiries about SEO strategies or SEO in general, leave a comment below and let’s talk.
SEO is a rapidly growing industry that has gone global over the past few years, with various businesses and websites looking for the best SEO services to help improve their visibility and branding. The rise of SEO has put search engines into a bigger spotlight, as it is seen as a tool that not only provides reliable and quality information but also helps users search for the best products and services available locally and internationally.
While Google remains as the most widely-used search engine in the world, with over billions of search results being generated by the engine daily, there are a number of search engines that have become prominent in certain parts of the world as well. While these search engines have yet to reach the heights that Google has achieved over the past few years, these search engines have gained a strong following in their respective countries. Here is a look at some of the biggest search engines after Google.
The largest search engine in China, Baidu also has the largest online presence in the country. With a population of over 1.3 billion people, this makes the search engine one of the largest in the world as well. Like Google, Baidu Inc. offers more than search engines, as they offer different services, such as mobile app development, a dedicated app store, and even AI systems for various services.
At a glance, the search engine itself looks similar to Google and even offers similar features such as a map service, cloud data storage, and even image hosting. Like Google, the company has become a highly profitable tech giant and has even established partnerships with some of the largest technology and automotive companies. With its status as the second largest search engine in the world, Baidu looks to make its own mark in search and technology and compete with Google in the near future.
If Baidu has an established online search presence in China, Yandex meanwhile, has an established presence in Russia and territories nearby. Like Google and Baidu, Yandex is a large technology company that offers more than search, as they also provide AI services to various companies, which is one of their top services.
Looking at the search engine itself, Yandex has a similar layout to Google. Other than search, Yandex also provides image hosting, video streaming, a map service, and even a translation tool similar to Google translate. When it comes to user experience, Yandex is one of the more robust search engines out there, with an interface that is easy to navigate, along with other useful features that make it an effective search engine.
One of Google’s most significant competitors in the United States, Bing is the second largest search engine in the country. While it may have similar features that its competitors have, there are still some stand-out features that set it apart. For example, you can save search results that you want to go back to. There’s also a Rewards feature, which allows users to earn points by using services from Bing, which can be converted to purchase various products or receive discounts.
While the search engine may be a distant second to its stateside competitor, Bing is still one of the most popular search engines, with some digital marketing companies creating strategies to optimize websites for the search engine.
The largest search engine in Korea, Naver is also the company that manages LINE, which is one of the most popular messaging applications in Asia. Like the search engines on this list, Naver provides similar features to Google. While its interface may not be as clean and smooth as its competitors, Naver users are able to see trending news and videos, along with a shopping page and trending posts.
Naver’s features allow it to become a viable media platform that can stream music and video, such as TV dramas and cartoons. While its presence may not be as large compared to its regional neighbor, Naver is a search engine that is growing into one of the largest in Asia.
Seen as an alternative to Google, DuckDuckGo provides users with a search engine that is safer and offers more privacy. Unlike other search engines, DuckDuckGo does not track its user’s search queries, which means that there is more privacy for users when using it.
The interface is clean and simple, and along with standard web search, you can also access images, videos, and news related to your search terms. There is also a Meanings feature, which acts as a glossary which provides you with a definition of terms related to your search query. If you are looking to do online search privately, this is the search engine for you.
Search has truly gone international, as evidenced by the growing number of search engines in different parts of the world. While Google may still be the undisputed king of search worldwide, it is worth looking at these search engines to see that search has become more diversified and varied in different countries. SEO is a growing industry and seeing more and more search engines is definite proof of that.
If you have questions and inquiries about search engines and SEO in general, leave a comment below and let’s talk.
Search has been evolving over the past few years, with numerous updates and new applications that helped enhance the experience and provide users with the best results. 2018 is another year of many changes, with Google shifting its focus to mobile and voice search and testing out new AI technology in the form of Google Duplex.
These Google updates aim to not only optimize search results but also make search more accessible across all devices. With the development of AI technology, voice search will also be optimized, which means that we will be seeing more exact and phrased search terms that enables AI assistants to look for the best results on search engines.
One of the most popular voice search terms that people use is “Near Me” or “Near my area”, which allows voice search to look for the places near your immediate vicinity. When it comes to using voice search and AI assistants, this is one of the most convenient ways to receive the best local results.
When using Google Assistant on the Allo app, I gave the command to search for the best Japanese restaurant near my area. Upon inputting the command, I was able to view a detailed list of results of the best Japanese restaurants, along with reviews and even articles that mention these restaurants. When it comes to local SEO, one of the most important elements that you need to optimize if you have a business is your Google My Business account.
Having an account means that your Business is recognized on Google and that people would be able to look for it on Google Maps. Users would also be informed about important details such as contact number, address, and business hours. With the improved services of Google Maps, users now have the ability to look for places they want to go instantly, which makes local SEO even more important.
Optimizing for “Near Me”
Along with optimizing your Google My Business account, it is equally important to show up on “near me” search results as well. There are many ways to do this, and here are some of the most effective techniques:
Localized Content and Keywords
When it comes to local SEO, one of the best ways for search engines to have an idea of where your business is located is by creating content related to the area that your business is located. This not only helps with identifying the location of your business but also provide some free promotion as well. Some great examples of local content that helps promote your business include “Best Restaurants Near (City Name)” or “Best Places to go Near (Business Location)”.
When it comes to keywords, It is best to use geo-targeted keywords that specify the location, as these would help people find your business in search engines much faster. In fact, some of our clients request a number of geo-targeted keywords for their businesses, which has definitely helped increase their traffic and target their intended audience. Here are some keyword examples that are local SEO-friendly:
Health Care Service Near Me
Italian Restaurant Near My Area
Business School (City Name)
These samples might seem straightforward and simple, but this helps generate the best local search results and help target your intended audience.
When it comes to looking for businesses and establishments near your area, Google takes into account the review scores for these places to asses which results are of the best quality. It is best to observe proper online reputation management in order to show up in search results more often. Reviews are a great indicator of what a business offers, and a good review makes your business a much more attractive option for users. If you are looking for a guide for proper Online Reputation Management, we got you covered.
Business Directory and Link Building
One of the best places to look for different kinds of establishments is online business directories, which provides you with a list of various businesses within a specific area. This is a great opportunity to provide outbound links to your businesses. Most websites, like city and tourist websites, provide a list of recommended places that people can visit, which is a nice link building opportunity that brings in traffic to your website.
Another way to bring in traffic to your website is to guest blogging, which allows you to build more links from different websites, which helps increase your visibility while generating quality content that is helpful. You can also directly contact different websites and ask their owners if they can post your website link to their website. Social media is another tool you should use, as there have been numerous businesses that have become famous after being constantly recommended by social media users. Social media platforms have millions of registered users and tapping into the right audience help generate a lot of buzz and traffic that helps your business grow.
With the increasing accessibility of the internet over the past few years, the use of mobile devices has now become more prominent. With that in mind, more users now look for the nearest businesses using their mobile devices, and it is best to help optimize their experience.
Mobile optimization is one of the standard practices that you should do for your business, as more and more people are accessing the internet using their portable devices. A great starting point would be applying responsive design and AMP to your website, which allows it to become more mobile friendly as the size and layout of your website adjust accordingly while retaining the same functionality. If you have applied these and want to asses your website’s performance, you can use tools such as Google Lighthouse and Woorank to identify the best steps to help improve your website.
With the rise of voice search and mobile usage, the use of exact and phrased search terms have now become more important than ever. By optimizing your “Near my area” keywords, your audience would be able to discover your business much better and generate traffic that helps your brand grow.
If you have questions and inquiries about voice search and SEO in general, leave a comment below and let’s talk.
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