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Two months into 2018, Google has been rolling out a slew of updates into their services. All of these updates aim to improve the user experience, and help make Google and its services much more reliable and efficient. Google Images is one of the most popular services that Google has to offer, and the latest update may prove to be divisive for most users.

The newest Google update removes the “View Images” feature, which allows users to be able to access an image without the need to access the website that contains it. This feature has provided convenience to its users, as they can use Google Images as a massive image providing platform that offers the widest variety.

What is the new Google Images Update?

With the new update, users can now only view images through the “Visit” button, which takes them to the webpage that contains the image. This means that users would have to access the website first, before retrieving the image from the internet. While the update might seem like a simple option change, it is one of the most frequently used buttons on the site, as it instantly leads users to the image in fewer clicks. Image search has also been removed as well. However, users would still be able to do a reverse image search on the website to look for images sources.

While the update might seem like a sudden change, it has been something that was bound to happen, due to the charges filed by Getty Images against Google. The accusation was that Google was promoting image piracy by giving users an easier way to access multiple images. This led to Google establishing a partnership with Getty, and updating Google images in order for the charges to be dropped.

What Does This Mean?

With the removal of the “View Image” button, users, must now search for the image, access the website where it came from, and download the image from there. While this will leave some users dissatisfied, this is one way to prevent rampant image piracy across the internet. There have been numerous cases in which images from the internet are copied and altered without the permission of the owner, and this would cause more trouble than it’s worth.

As stated by the Google Search Liaison Twitter account, the update aims to “help connect users and useful websites.” This not only helps users find the most suitable images, but also discover relevant websites that can give them more information and context with regards to the image.

We tried it out ourselves to see if we would be able to access the image through a website. I searched for an image of a sandwich, and see if I would be able to access the website it came from, along with being able to find the image.

I was able to access the image, along with the image source, which gives me a nice Italian sandwich recipe that looks delicious and healthy. While this may be accurate on certain sites, there have been numerous issues when it comes to certain images and websites. There are instances that websites do not contain the image within the website, while some websites are malicious and may harm your computer. This is an issue that needs a lot of ironing out in the upcoming months, as a lot of users use Google Images as their platform when looking for images.

SEO Implications

Seeing that users must access the website first before accessing the image, this can help increase the traffic that goes in different webpages across the internet. This is an update that can be taken advantage of by SEO practitioners, as optimizing the image text and alt text would make the image easier to look for on search engines, which in turn would help users discover your website.

It is best to make sure that your images are just as searchable as your content, and that a watermark is present to be protected in case of plagiarism or photo manipulation. Images are another effective way to improve your rankings and generate more traffic, as new users would be able to discover your website. Images are a very important element in your content, as it helps set the tone and message of your website.

Key Takeaway

While the update may frustrate a good amount of users during the first few months, it is a change that we have to deal with until another update rolls out. For SEO, this is an update that can be utilized to increase your rankings, and an opportunity to optimize your content to make it easier for users to find you. With more Google updates coming up this 2018, expect more changes in the search engine landscape.

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Loading speed has become an integral part of SEO, being a factor in the overall user experience. It has been proven numerous times that fast loading speeds help users stay longer in a website, ensuring that you have steady traffic and a lower bounce rate. There are a variety of ways to lower loading times, which include using WordPress tools, along with some effective site optimization techniques that keep things fast and smooth.

Having a fast loading website helps improve your search rankings in Google, as they take in page speed as one key element. Mobile usage has also been on a steady upward trend, and emphasis on mobile-first usage is key to gaining more traffic. With that in mind, one of the major upcoming updates arriving this year is the Google Speed Update. Slated to be released in July 2018, here’s what you need to know about the update, and how to keep your website prepared for it.

What is the Google Speed Update?

As announced by Google themselves, the Google Speed Update aims to improve page loading speeds, and use it as another ranking factor in mobile searches. Page loading speed has been a desktop ranking factor since 2010, and it is about time that it has been implemented on mobile search results.

Once a niche option that is available on mobile devices, mobile websites and search results now occupy a high amount of traffic on the internet, with today’s devices becoming more sophisticated and capable of performing the same amount of functions as a personal computer. This, along with the improving internet connectivity across the world, make mobile devices the most convenient platform to access the internet.

With Google seeing the increased mobile usage in the past few years, they want to ensure that users would be able to have a good experience accessing mobile website. This led to the Speed Update, with the intent of improving mobile page loading speeds on some of the slower loading pages. While it has become highly accessible, some mobile websites still have performance issues which cause speed and usability issues.

With the Google Speed update, users would expect better performing pages, and for more SEO companies to focus on their mobile optimization efforts more keenly.

Preparing for Google Speed

With the update coming in July, there are 4 months left until it arrives. This gives you a good amount of time to be able to optimize your mobile webpages, and make sure that it performs well enough by the time loading speed becomes a ranking factor. Here are some of the most effective methods to help you optimize your mobile site for the upcoming update.

Apply AMP

Websites that use AMP have been increasing in number, largely due to the fact that it improves overall page performance, while making it more accessible to mobile users. While it might sound like a complicated process to implement it on your website, it is actually quick and simple when using the right tools.

If you are using WordPress, you can download the AMP plugin, which helps you quickly integrate it within your webpages. After doing so, you can access the website on both desktop and mobile to see the changes in viewability and loading speed. The use of AMP has been highly encouraged by everyone in the SEO industry, including our team here at SEO Hacker. If you want an effective way to optimize your site for mobile, this is the best start.

Content Accessibility Optimization

When users access your mobile website, they will expect that they would be able to access all of the content that would be present in the desktop version. There are many websites that prevent or hinder users from seeing more content on mobile, and this negatively affects their brand image. For our website, we make sure that our users would be able to access the same amount of content on both the desktop and mobile versions.

Having the same amount of content on both desktop and mobile would ensure that your users would be able to have a better experience. For our site, we made sure that our users access the same content for both versions. Restricting content on mobile puts a dent on the user experience, and optimizing your content accessibility would make the experience a good one for people who view your webpages.

Test your loading speed

There are many tools available that would be able to track your page loading speed, especially on mobile. The simplest way to do it is by using the Test My Site feature on Think with Google. All you have to do is enter your website’s URL, and wait for around a minute to see the results. The website offers a free assessment of your site, which helps you analyse what you can do to improve your site performance.

Key Takeaway

With Google taking a mobile-first approach, the Google Speed update is meant to enforce that approach. Adding another ranking factor changes things up for mobile SEO, while optimizing the user experience. With these preparation tips, you are guaranteed that you would be able to ready your website for July’s update.

If you have any questions about SEO or mobile optimization, leave a comment below and let’s talk.

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The month of February is also the month of hearts, which means love will surely be in the air. In the spirit of Valentine’s Day, it is worth taking some time to look back and see what made us love what we do.

SEO is a profession that requires a great amount of time and effort in order to be successful. All of this effort culminates into something that is truly rewarding and excites you to do more. We have helped numerous clients get to the first page of the Google search results over the years and will continue to do so in the following years. Here are some wonderful and reasons we love SEO.

We have a supportive and passionate community

As SEO grows into a bigger industry in the upcoming years, so as its community. The SEO community is a network full of like-minded and passionate individuals and groups that aim to not only succeed, but also help others reach new heights as well. SEO professionals and beginners alike help find the best techniques, strategies, and advice in various forums and discussions across the internet.

Some even establish events like seminars and workshops to teach new skills to the rest of the community. With a community this supportive and passionate, it is no wonder that SEO is an industry that is continuously growing and improving.

It is highly rewarding

The main goal of SEO is to be able to help webpages rank in the first page of Google search results pages. It is a task that is easier said than done all of the time and requires a lot of time and energy to accomplish. Our team does a complete effort to be able to get their rankings up, from social media marketing, link building, content marketing and management, and even website development and optimization.

This process takes months to pull off, and seeing the successful and result would always be fulfilling and rewarding. The best part is that these results are for the long term and will help keep your client’s brand relevant and visible. Grit and commitment to what you will do will always give you great rewards, and this rings true for SEO as well.

The learning never stops

Learning is a lifelong process that happens every day, whether it be at home, work, or school. Humans never truly stop learning, and SEO is another skill and industry where you get to experience new things every day. From constant Google updates, new SEO tools, and the latest techniques and strategies, SEO is an industry that keeps you on your toes and offers something new day by day.

Based on my experience, SEO truly is a trial and error process that rewards experimentation, as those processes help us create the best results that we can achieve. When it comes to learning, SEO offers a lot of lessons that you can apply for a long time.

Setting the trend

With the increased importance of technology in our daily lives, SEO is an industry that is setting the trend on how digital marketing works. Being an SEO professional means that you are helping develop the future of marketing and advertising, while providing users with quality content. Marketing has evolved over the course  of just a few years, and now that search engines and social media have taken over a large share of internet time, it  is up to us SEO professionals to help websites  and businesses establish their presence.

It is a life skill

The two most common things that people do on the internet is check social media and use a search engine. The latter shows how important search engines are in daily life, as it has now become much easier to acquire information across different websites. With that in mind, SEO has not only become a skill that one can use at work, it is also a life skill that anyone with a computer can do. Learning how to do SEO is just a search away, and with so many resources and tutorials on how to do it, someone would be able to begin from scratch.

SEO is a growing industry with an increasing number of professionals, and it would not be surprising to see the average person do it on a regular basis.

Key Takeaway

SEO is a skill and profession that just grows and rewards you constantly, which is why we people in the industry pour our hearts into it. It might be challenging at first, but SEO is a long term investment gives us rewards that we all surely love. In celebration of Valentine’s Day, let us give SEO some love that it deserves.

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Live video streaming on the internet has been around for a long time, with some of the first attempts being done during the 90s. As the technology improved over the years, it has become another key element in the internet user experience. At present, numerous websites and platforms have utilized it to full effect, resulting to high viewership numbers and traffic.

With sites like YouTube, Twitch, and Facebook taking live video to a much wider audience, it has become a platform in which brands can use to grow their audience and increase traffic. This is a good sign for businesses using SEO for their websites, as it gives them more opportunities for more users to discover their products and services. With that in mind, here is how live video streaming would do wonders for your SEO strategy.

Increase interest and brand authority

Live internet video streaming on the internet has crossed different platforms, and has been done by so many companies, businesses, and organizations. Some of these include news sites, sports teams and associations, gaming sites, and even famous celebrities. Live video streaming helps pique the interest the audience, which in turn would help attract an even larger number of viewers.

Some of the most popular live videos are related to gaming, news, music, and video reviews. This shows that users are watching more when it is about something that interests them. Being able to do live videos also make your brand look better and unique, as you are able to help set your brand apart from the competition. There aren’t that many businesses using live videos, which means that it is something that your business can capitalize on to increase your traffic.

Find your audience in the right platforms

With the abundance of video streaming platforms available on the internet, it is best to pick the right platform where you will be able to reach the most number of viewers. Most businesses focus on Facebook and YouTube when it comes to streaming their live videos, but trying out other video streaming sites like Vimeo can also help you reach more users. It is best to do some research on what social media network you can find your audience to be able to reach the most people.

Social Media Promotion

Social media is one of the most popular platforms on the internet, with millions of people logged in on a daily basis. With Facebook, Twitter, and Instagram having a live video option for their users, social media has now made it easier for everyone to create live videos. This convenience makes it a budget-friendly way of promoting your brand or business.

With the high amount of live videos active on Facebook, the website created a Live Video page where you can access all the videos across the world. This means that having a live video can help you tap not only a large local audience, but also an international one. Broadcasting your live video means broadcasting it to the rest of the world.

More Interaction

One of the best things about live video streaming is the ability to interact with your audience in real time. Live videos have a live chat in which users get to post their comments and messages for the audience to see. This lets them ask some questions related to the video feed. For example, when a website posts a live video about a product review or creates a discussion, users would be able to instantly send in their questions that will be able to get quick responses.

These kinds of interactions help create a better image for your brand and help increase audience trust. These factors are very important for SEO, as this can affect the amount of traffic that your website receives on a regular basis. Good and healthy interaction is always valuable when it comes to growing your brand, and live videos give you the platform to get it done.

Capitalizing on Events

Most live videos happen during important events, such as parties and celebrations, sports events, and even concerts. When it comes to these events, it is best to capitalize on them, as this is the time in which traffic and audience interest would be at its highest. Holidays are the best example of this, as numerous brands post live videos for promotions, while some post to celebrate with the rest of the world. Live videos keep your audience updated on the various activities, products, and events that are happening with your brand. When it comes to marketing your product, important events and celebrations are the best time to promote them.

How to Optimize Live Video

Like regular online videos, you can optimize your live videos to make them easier to search on their respective sites. Here are some things you should keep in mind.

  • Always add the keyword on the title of the video. Hashtags are also helpful for sites like Instagram and Twitter.
  • Add links to your website, so that your audience would be able to access your website to get more information about your brand.
  • Spread the word that you will be doing a live video event by sharing it across various social media platforms. This will build up anticipation for the event, ensure that you have a steady number of users watching.
  • Use quality equipment when recording. Your audience will not enjoy watching videos that are blurry or have poor audio, which is why it is best to invest in good equipment.
  • Deliver quality content to your audience. Your audience will expect something that would be worth their time, which is why it is best to lay your content down well. Maintaining audience interest throughout the video is crucial in keeping the traffic high.

Key Takeaway

Live video streaming has improved over the years, with better internet connection and more video platforms. With businesses and brands becoming more competitive, it is best to find a way to stand out. With the ability to capture moments live on camera for everyone to see, live video is an invaluable platform that can help a business grow.

If you have questions about social media optimization, or SEO in general, leave a comment below and let’s talk.

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A good SEO strategy is even more effective through the use of a diverse selection of tools that get the job well done. We here at SEO Hacker use the best SEO tools available, and the results definitely show. We have extensively covered tools that we use, and this time, we’re going to take a look at some extensions on Google Chrome that you can use for your SEO.

Google Chrome has become one of the biggest web browsers worldwide, with over a billion users. With this amount of users, it has proved that it is a reliable browser that can perform a variety of functions, and this rings true when it comes to SEO. For most people starting out with their SEO, you might not have the means to purchase some of the more well-known tools yet. However, Google is able to provide you with some free tools and software, but also Google Chrome extensions that give you some of the best functionality. Here are some of the most effective Google Chrome extensions that would make your SEO work much more efficient.

SEO Site Tools

Starting off, we have one of the more versatile tools available for Google Chrome with SEO Site Tools. This handy extension has 6 sections which provide you with essential website data for your SEO needs. These sections include External Page Data, Page Elements, Social Media, Page Terms and Tools, Server and Domain Info, and Suggestions.

The amount of features available in this tool already provides you with a lot of information that you can use to apply for SEO in your site. The External Page Data provides you with the amount of links and indexed pages, along with crucial rankings. Page Elements, meanwhile, show you the amount of links within the site, along with the number of tags and headers.

For Social Media, you would be able to view some post and stories related to the website, along with other social media connections. The Page Terms and Tools allow you to extract some terms found in your website, and search for tags. You can also do perform keyword research and verify your content and see if any of it may be plagiarized.

The Server Domain Info looks into the type of server being used in the website, and check for robots and the sitemap. The tool also check the website for DNS Query responses, which is another important piece of information for analytics. Finally, the suggestions section shows you some actions that you can do to improve the performance of your website. The tool also analyzes the strong points of your website, which helps you know the right things that you are doing.

Overall, this is an extension that allows you to receive quick information, without having to access different tools separately. The best part is that this is all free to use, meaning you don’t have to spend for premium for some tools in the market.

Goo.gl URL Shortener

Links play a big part in SEO, and having to shorten them manually takes time to do without the right tools. This handy shortening tool allows you to not only shorten your URLs, but also keep them within the history, which allows you to copy and paste them instantly. This is a simple extension that is able to make your link building work faster and more efficient.

Page Load Time

Loading speed is important when it comes to the user experience, as it is a factor on whether or not users would access and explore your website further. Page Load Time is an extension that lets you know the amount of time a website loads and responds to certain functions. You can view all the numbers on the upper right corner of your screen and click each of them to view more data. This extension serves as a quick way to assess page performance.

Spark Content Organizer

An extension that content marketing people will find useful, Spark Content Optimizer is an extension that helps you assess the content in your website. Upon activating the extension, it will scan all of the relevant keywords, measure the Trust and Citation flow, look for internal and external links, and do a word count. All of these functions can be accessed through a single click.

With content an important element in SEO, making sure that it is relevant and high-quality is always a priority. With Spark Content Optimizer, you get a reliable extension that allows you to scan your content on the fly.

Stay Focusd

Being productive is crucial to any type of workplace, and eliminating as many distractions as possible would help in working more efficiently. Stay Fosusd is an extension that allows you to restrict the amount of time that you spend on certain websites, and also give you the option to block certain websites entirely.

Distractions are a common part in work, and it really takes time off the important tasks at hand. Stay Focusd is one of the most efficient solutions when it comes to increasing your productivity.

Keywords Everywhere

Looking for reliable and accurate search volume data is always a challenge, and this tends to require various SEO tools to do the job. Thankfully, this extension does the job just as well. Keywords Everywhere is an extension that gives you instant monthly search volume data, cost per click, and competition rate. You can view all this data just below the search bar, which means you get to have a quick impression on how frequent people use the keyword.

SimilarWeb

If you want a quick website analysis tool that provides you with a varied amount of data, then SimilarWeb is the extension for your SEO needs. All you have to do is simply access the website, and then click on the SimilarWeb logo to access all the data provided. From geographic data, traffic sources, and even social media sources, SimilarWeb helps give you concise and detailed data on any website.

Key Takeaway

With Google Chrome being the browser of choice for a lot of internet users and SEO practitioners, it is best to make full use of it. SEO Chrome extensions add more features and functions to your browser and turn it into an SEO tool that maximizes productivity and results. For those wanting to do SEO on a budget, these extensions would help you get all the things you need to begin your journey.

If you have questions and inquiries about SEO tools and SEO in general, leave a comment below and let’s talk.

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Building brand trust and authority is always a challenging process that requires great marketing and promotion. With so many choices in the market, customers want to ensure that they picked the right brands. When it comes to promoting a brand, there is a diverse selection of strategies that can help establish an effective and powerful campaign.

There have been many successful marketing campaigns in the past, some of which have helped give their brands their identity, along with being cemented in modern culture. While being successful with a marketing campaign in the present is always a great thing, being able to maintain that momentum is what helps sets the best brands from the good ones. Maintaining brand presence is one of the main objectives of an effective SEO strategy, and Nostalgia Marketing helps generate more traffic that can help boost your rankings.

One of the latest marketing trends that has been done was nostalgia marketing, which aims to capture (or in most cases, re-capture) the audience’s attention by tapping into older and more familiar trends from the past. Some of the most established brands in the world have utilized this type of marketing to full effect, achieving excellent results. Here are some of the most important reasons why Nostalgia Marketing matters.

Invoke Past Memories and Famous Moments

One of the best ways to capture the audience’s attention is by helping them remember the best memories from their past. This can come in different forms, such as old music, famous historical events and figures, celebrities, and even old fads and trends. Take Adobe’s “The Joy of Sketching” series, which featured an actor who portrayed famous television painter Bob Ross, who had one of the more popular shows in the 1980s.

The Joy of Sketching with Adobe Photoshop Sketch: Ep 1 | Adobe Creative Cloud - YouTube

Another excellent example of invoking past memories through advertisement is from Microsoft’s promotion of their new and improved Internet Explorer, which featured some of the most famous fads and trends during the 1990s, like the Tamagochi, snap bracelets, and even Trolls.

Child of the 90s | Internet Explorer - YouTube

One of the important things to remember is that these fads and trends are meant to help promote your product or service, as going overboard would mean that you are selling these fads and trends instead of selling the product itself. There are also times that some of these past trends and products would be revived due to insistent public demand, which helps put a brand into the spotlight, helping generate more revenue and visibility. Invoking wonderful memories of the past invokes positive emotions that would sway them into your brand.

Generate More Social Media Traffic

Social media platforms are some of the most active websites on the internet, with millions logging in worldwide each day. With a wide user base, creating social media campaigns would help boost your site’s traffic and generate more leads and sales. Nostalgia Marketing campaigns on social media generate some of the most buzz in the internet, with some posts becoming viral.

One of the most popular hashtags on social media sites like Facebook and Twitter is #ThrowbackThursday, in which users post pictures and videos from yesteryear. These posts garner a heavy amount of reactions and show the effectiveness of Nostalgia Marketing. To show some proof, the above image is one of Pepsi’s Throwback Thursday posts, which garnered a significant amount of reactions from the users on Twitter.

Some brands take advantage of these throwback posts and create events based around that theme. For example, some establishments have 80s and 70s nights, which can generate some worthwhile buzz that generates a good amount of traffic. With social media becoming an integral element in SEO and digital marketing, taking advantage of this platform would help promote your brand, and would lead to users looking for your brand on search engines as well.

More Authentic Campaigns

Another reason why Nostalgia Marketing is very effective is because it makes advertisements, promotions, and campaigns look more down-to-Earth and more authentic to the audience. Reception for these kinds of marketing tend to be highly positive, as it is influenced by the positive emotions and memories of the users. A good example of this is Sony’s Playstation Commercial, which takes the audience down to memory lane, through the various games and Playstation systems through the years.

For The Players Since 1995 - YouTube

This kind of marketing shows that these brands care for the different generations of customers that they have served through the many years. When it comes to improving and strengthening your brand image, Nostalgia Marketing is one of the best methods.

Key Takeaway

Sometimes, it is best to look back at the good times of yesteryear, and this is more evident in marketing. Through Nostalgia Marketing, brands are able to establish viral campaigns that generate more buzz and traffic to web pages, and generate more revenue. If you are looking to create an effective marketing campaign, Nostalgia Marketing is an idea you can consider.

If you have any questions about Digital Marketing and SEO, leave a comment below and let’s talk.

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Video games have become one of the most popular forms of media over the past few decades, with videogame consoles becoming a household staple. One of the factors that affected its rapid growth was the emergence of the internet. In fact, gaming searches account for a good amount of search queries on a regular basis. With search engines playing a big part in gaming, utilizing SEO strategies for gaming sites is one of the most effective ways to improve visibility and authority.

SEO strategies for gaming sites vary differently from other websites and requires a good amount of research and planning before implementing them. Here is a guide to some of the best SEO strategies that you can use on your gaming site, along with some important steps that will help you reach your target audience.

Major Factors to Consider

The world of gaming is massive, and with numerous gaming-related content available on the internet, it is a highly competitive world that would see you struggle without proper preparation. With that in mind, here are factors to consider when creating your gaming site.

Know What Gaming Site You Want to Be

Gaming consists of different genres and systems, and it is important to know what kind of gaming site you would want to be. Gaming sites consist of online magazines that focus on gaming-related articles, gaming portals, online retail and distribution, and gaming blogs. Gamers are particular with what content they want to access, which means that defining what your site is would ensure you get the right audience.

Analyze the Competition

With the abundance of established gaming sites present on the internet, it is best to do some competitor analysis and research about the most popular sites and the latest trends in gaming to keep your site up to date. A few search queries on Google would help you see what are the latest trending topics gamers are looking at. This will help you see what most gaming sites have to offer, and how they present their content to their audience. You would also be able to find out how to stand out and know your audience better.

Know the Community

Gaming has grown to what it is today thanks to its highly supportive and passionate community. This community helped gamers from across the world to interact with one another and create a massive network. This massive fanbase promotes a supportive environment which fellow gamers ask for help or create healthy discussions about their favorite games. Understanding how this community works is key to your SEO strategy.

Best SEO Strategies for Gaming Sites

Now that you have these factors considered, it is now time to know which SEO strategies are the most effective when it comes to building up traffic for your gaming site. Here are some of the strategies that you should use when doing SEO for your gaming site.

Create Video Content

Some of the most viewed websites for gaming-related content are YouTube and Twitch, both of which are streaming sites that boast hours of videos. The amount of video content that has been accessed regularly over the past few years have steadily increased, making video content an invaluable part of any SEO or social media campaign.

Gamers want to see how videogames are played to either learn from fellow gamers, or see if the game is worth buying. When it comes to creating videogame content, it is best to stick with a specific format, as that helps gamers identify your site. One of the things that gamers look for when watching their videos is personality and character, as it makes the content relatable and approachable. Adding links to your video content is also one of the best ways to boost traffic to your gaming site, and it helps when your videos are optimized for SEO. For that matter, you can access our YouTube SEO guide, which would help make your channel gain more traffic.

Build Links by Going to Gaming Forums

Gaming forums and discussions boards are very active on the internet, as it gives gamers a platform for deep discussions related to different kinds of gaming topics and news. Forums are ways gamers interact with one another, like talk about tips and tricks on certain games, or debate which games are better.

Popular gaming forums and discussion boards include NeoGAF, Gamefaqs, and Reddit. These forums are great ways to build solid backlinks that would lead gamers to your site. Providing them links with content that is relevant to their discussion would help bring in more traffic to your site. Gamers always look for content related to their favorite games and genres, and forums are platforms in which they discover most of this content.

Engage in Social Media

Social media is one of the best ways to reach out to your audience, as it helps make communication more convenient by allowing comments and messages. Gamers across the world use Facebook as one of their main social media platforms, and it is highly evident when you see how many likes, shares, and views gaming-related content receive on a daily basis.

Establishing a Facebook page for your gaming site would help increase internet traffic, as a lot of gamers check Facebook for the latest gaming updates. Twitter is another platform where gamers receive updates, which makes it effective in generating traffic, and creating viral content through the use of hashtags.

Add character to your content

As with video content, adding personality, character, and quality to your written content will make it more compelling, and would pique the interest of gamers. These kinds of articles resonate better with your audience, which helps you get better internet traffic. Game reviews, news, and analyses are some of the most popular articles in gaming sites, and are guaranteed to get you traffic, given that it is high quality. It is best to look for some excellent examples of video game writing, and find a writing style that would match your branding, and make you stand out from the rest.

Key Takeaway

Gaming has taken the world by storm and will continue to do so in the near future. This makes gaming sites an important avenue for gaming-related content. These SEO strategies are sure to help you create a top gaming site that provides quality content to gamers across the world.

If you have questions and inquiries about SEO strategies and SEO in general, leave a comment below and let’s talk.

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We have previously discussed how Google My Business helps improve local SEO for businesses and makes it visible in search results pages. One of the important points that was discussed was how adding a virtual tour would be beneficial in increasing audience interest.

Virtual tours give your audience a visual idea of how your business looks like before they even visit their, and that makes for one big first impression what can be a deciding factor on whether or not they would like your service.

Adding a virtual tour on your Google My Business page may look simple at a glance, but it would take good effort to take some attractive 360-degree images that presents your business well. Here is a short guide on how to create your own virtual tour, along with reasons why you should do this for your business.

The first thing that you need to know before even taking pictures for your Google My Business Virtual Tour is to make sure that you get to comply with the image requirements. This consist of the following:

  • Images must be at least 7.5 Megapixels (MP) with 2:1 aspect ratio
  • Images should not be more than 75 megabytes (MB)

Basically, this means that you need high quality images to be able to have your shots posted on your Google My Business listing. High quality images allow your audience to see each part of your business better and would give off a good impression.

Shoot Your Photos

Now that you have the image requirements, the next thing that you need to do before setting up your virtual tour is taking the pictures themselves. You would need a good camera that allows you to take panoramic 360-degree shots.

Some of the top of the line smartphones are equipped with cameras that have around 8-12 megapixels, which mean that you can take high-quality photos straight from your pocket. To allow these phones to have the ability to take 360-degree shots, you have to download applications such as 360 Panorama. After taking the shot, you can instantly share it on social media sites like Facebook, or even directly to Google Street View.

While smartphones are indeed convenient and inexpensive, the best way to take these panoramic shots is through the use of a 360-degree camera. It is best to make sure that you have the right height through the use of a tripod, along with the best location to be able to capture your ideal images.

Posting Photos

After capturing your ideal images for your Virtual Tour, the next step is to have them posted on your Google My Business page. On the home page, click “Photos” to begin.

On the Photos bar, click “360”, which will be the location of all of your 360-degree shots for your business. There are also a myriad of image and video options that you can use as well, such as interior and exterior images, and even images of your team at work.

Upon entering the 360 section, you would be able to see all of the 360-degree images of your business made by you and the customers themselves. To add your panoramic photos, click the blue plus icon on the right side.

Upon clicking, you would be at the upload section, where you would be able to post your photos. It is best to take note that you images must pass the guidelines set by Google. This simply means that all photos that are posted on your Google My Business page must be appropriate.

After posting your photos, you can now view them on your Google My Business Page, and even add these images on Street View. Adding your images on Street View allows more users to be able to see your business, and it can be done through the Google Street View app. After downloading it on the Google Play Store, the next step is to upload your image. Click the camera icon on the bottom right corner, and then select “Import 360 photos to upload your image.

After picking the option, the next step is to select the image on the album. You have the option to select multiple images if you want to feature more than one part of your business.

The next step is to pin the location on the map to your business, which means moving the red icon to the right location.

Once your location has been set, you can finally publish your image for your users to see. This is a quick and easy process that will take you a few minutes to accomplish but would give your potential clients a good look at your business.

Why Virtual Tours Matter

Now that you have set up your virtual tour, here are some important reasons why you should have one to help your business.

Get Noticed Better

The main purpose of the virtual tour is to give a good visual idea of your business to your potential clients. With technology and the abundance of businesses everywhere you go, people today have so many choices that being able to find a way to stand out would always give you a competitive edge.

A lot of businesses still do not use virtual tours on their Google My Business profile, and this can affect the number of customers they attract. With first impressions counting the most, giving your potential clients a glimpse of what you have to offer makes a big difference. This also does wonders for your local SEO, especially with how businesses are highly competitive today.

Efficient and Inexpensive

Being able to pull off high quality panoramic shots on your phone through the use of simple apps means that adding virtual tours on your business can be done quickly, with only a few editing and refinements needed. In fact, the apps that you need to install on your phone are mostly free, making it one of the most efficient ways of promoting your business.

Key Takeaway

Having a virtual tour may sound like just another fancy feature that would not do much. But in reality, users access these kinds of features to get to know more about your business. If you haven’t added your virtual tour into your Google My Business page, this guide will surely prove useful.

If you have any questions about SEO tools and SEO in general, leave a comment below and let’s talk.

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When it comes to SEO tools, we at SEO Hacker make sure that we have the best ones available. This allows us to be able to accomplish our tasks more efficiently, and implement some of our best SEO practices and strategies. Some of these tools include SERPED.net, Ahrefs.com, Omniconvert, and Cognitive SEO. For people who are starting with their SEO, some of these tools require a good monthly investment to maintain.

Thankfully, Google has some free tools that you can utilize effectively for your SEO. These include Google Analytics and Google Trends. For the latter, it is one of the simplest and most effective tools when it comes to different kinds of SEO tasks. Google Trends has a variety of features that give you the best results when used properly. Here is a guide on how you can use Google Trends for SEO.

Competitor Analysis

One of the best ways to track the popularity of certain brands and businesses is by using Google Trends. You can track brand interest over a certain period of time, and even narrow it down per region, category, and what kind of searches. For this example, I used some popular soda brands, and compared the amount of total searches over the course of the past 12 months.

Google Trends also breaks down the interest per region and see which brands are the most popular in each region. As you can see, Pepsi has the highest interest in North America and some parts of Asia and Africa, while Coca Cola’s interest is spread worldwide. If you want a more specific comparison, you can pick a specific region and narrow it down even more.

Let’s narrow it down to searches in the Philippines and see what we will get.

You will be able to see that the interest in Pepsi has been at a high for most parts of the year in the country. Google Trends allows you to see some of the most searched terms of each brand, so you can see the reasons why each brand is trending up. As you can see, the reason for the surge in interest was because of Kendall Jenner, which you can look into further by checking some of the most relevant news articles.

All in all, the search term comparison is a simple, yet effective feature that allows you to compare a number of search terms at the same time. Having this data at the ready helps you receive quick and important data for your client’s SEO.

Keyword Research

This is one of the most commonly used functions of Google Trends within our team, as the tool allows our team to be able to look for some of the most popular search terms and news articles to create content and relevant keywords for our clients. One of the first steps into finding relevant content and keywords is by looking at some of the most popular search terms in the past few days.

As you can see, some of the most popular stories that are trending are sports and entertainment events and athletes. Our team is able to create compelling content simply by brainstorming and researching some interesting topics that come from Google Trends.

When it comes to keyword research itself, we begin by typing simple search terms. For example, let’s look up “Cake Recipe”, and see what we’ll get. The process of looking for keywords is similar to doing a search comparison, as you only need to enter your keyword, and then you quickly receive the data you need.

Upon seeing this trend graph, you can scroll down to see some of the search queries that are related to what you are looking for. For this case, the related queries are various cake recipes that can help make searches more specific. This can also help you look for some extra keywords and help you look for more interesting ideas for content marketing.

Similar to the brand comparison, you can also do the same for your keywords and see which one works best. Google Trends helps make content and keyword brainstorming much more efficient and makes sure that you have the right keywords that would rank well on Google.

Tracking Trends and Demands

Google Trends is all about following the most active and searched trends on the internet, and it does this in real time effectively. You will be able to track some of the upward and downward trends over a certain period of time. One good example of an upward trend is cryptocurrencies like Bitcoin and Ethereum, which have become very popular as of late. Taking advantage of these upward trends is crucial for your marketing, as this can boost your rankings up by making it easier for users to see your website.

On the other hand, you can also view some downward trends over the course of the past few years. This is a common trend on certain fads that have appeared over the years. For this example, I took a look at Cronuts, which was a famous food fad during 2013, and rarely talked about now. Knowing downward trends allows you to avoid certain topics and keywords, as they are not as relevant, and would mean that less people would be searching for these terms.

Key Takeaway

Google Trends is a nifty and effective tool to use for SEO, as it provides you with quick data and information on real-time trends. You can also compare brands, famous figures, pop culture fads, and more together to be able to find relevant topics for your content management team.

When it comes to keywords, it is a tool that not only gives you data on those keywords, but also provides you with alternatives that may prove to be very useful. Being free and effective, there are a few tools that does its job well quite like Google Trends.

If you have questions and inquiries about SEO tools and other SEO-related topics, leave a comment below and let’s talk.

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A few months back, we did a review for SERPED.net, which became a part of our vast SEO toolbox due to its versatility. Some of the many tools that SERPED.net offers include Domain Finding and Research, Site Management, Rank, Tracking, Client Acquisition, and Keyword Research. With this amount of tools at your disposal, SERPED.net truly is one of the best SEO tools around.

One of the most used tools in our toolbox are keywords research tools, which helps us identify the best keywords that would help our clients rank higher in search results pages. This is a task that requires a good amount of time, as there are so many keywords to analyze and evaluate before picking the one that would not only fit your client’s products and services, but also be competitive in search rankings.

Great keyword research is the difference between getting high or low rankings, which is why you need the best tools to help you. With that in mind, let us explore SERPED.net’s keyword research tool.

Ultimate Research and Keyword Analyzer

Upon logging in, go to the “Tools” section, and click “Ultimate Research” which is under “Keyword Research”.

Once you have accessed Ultimate Research, the next step is to enter a keyword (you also have the option to input multiple keywords), choose a country where you would like to get your data from, and the language of the keyword.

There is also the advanced options, which allows you to narrow down the data even further by inputting which state or city would you like to get your data from. You can also pick between broad and exact keyword searches as well.

After typing a sample keyword (SEO Philippines), and narrowing down the search data to only the Philippines, I immediately received some quick and useful data about the keyword I typed. I also got related keywords and their corresponding data as well, as keywords tend to have a good number of equally competitive alternatives that you can consider using.

There are a variety of options that I can do with the data that I currently have. First, I can filter down the keywords even further to get data from only select keywords. Second, I can export the data into different file formats, including, .txt, .pdf, and .csv. Third, I can open the Keyword Analyzer, and see more data, such as the SERPED rank and Alexa rank, The Moz page and domain authority, the number of links and referral domains, and the CitationFlow and TrustFlow.

If you want to use the Keyword Analyzer right away, you can do so as well. Simply type the keyword, enter the database, and the URL of the website. This will be able to help you monitor the performance of your competitors, and see how you measure up.

What Ranks Where

Now that we are done with the Ultimate Research tab, let us now proceed to the What Ranks Where section. This section allows us to see what are the keywords that are ranking within a certain website. Fill in the site name and URL, and select a search type. You can view as  much as 500 results in a single URL, and you can check for the position and traffic %

Upon entering all of the details, SERPED would then look for every keyword present within the site. You can see important details such as keyword position, monthly search volume, cost per click, traffic value and cost, and number of results. This gives you an instant look on how well your keywords are performing on your site, and see if they are ranking well on search results pages.

Long-Tail Keywords

The last feature that we will discuss would be about long-tail keywords. Like the Ultimate Research tool, all you have to do is to input your keywords, and select your database. For this example, I typed “SEO Company Philippines”.

Upon entering my keyword, I get a list of keywords that I can use, along with relevant data and statistics such as cost per click, and traffic value. You also have the option to look for relevant domains that you can use on a website, and have Google give you further analysis on your keywords.

Key Takeaway

SERPED.net’s Keyword Research tools are some of the most effective and efficient tools available. Coming in a package that includes a wide variety of different SEO tools, this is a versatile set of tools that will really work well with your SEO team.

If you have questions and inquiries about SEO Tools or SEO strategies, leave a comment below and let’s talk.

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