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Before any booking platform, your restaurant is listed on Google which represents a huge marketing channel. Your ranking, reviews, and information are hosted by Google in a way you cannot always control. Recently,

Google has released a new version of “Google My Business” which allows you to control your information online. If you have not claimed your account, we strongly recommend you to do it now. In this article, we will teach you how to make the most out of this new release to improve your restaurant image and perhaps help you rely a little bit less on traditional booking companies.

Upgrade your website

Many restaurants struggle with the design aspect of their website. Google has created a free and easy-to-use website builder. Since Google has already much information about your restaurant, you will not need to add much content but rather just confirm them.

The website will also be responsive which means guests can also visit your website on every screen whether it's a computer, a tablet or a phone. Finally, the website will be SEO-friendly which means you will have a good ranking on search engine results.

Attract more guests

Google enables you to promote the latest news about your restaurant on its search engine. By doing so, you can tremendously increase your reach and increase your chances to be seen by potential guests. Your posts like daily specials or seasonal updates will give customers more reasons to come back. 

The idea is for you to reach beyond your followers or the users of any given booking website; With Google, give everyone searching for your business a reason to come in by posting updates and offers directly to your local listing on Google.

Harness the power of data

In 2018, data is crucial to your success. Indeed, with precise numbers, you can better adapt your communication strategy and therefore help your restaurant stand out from the rest. With Google, learn in real-time how visitors are interacting with your website, how people find you and where they are coming from.

Google can also help with your local marketing strategy. You will be able to target with ads those living nearby your restaurant to strengthen your local guests approach.

Furthermore, … It’s FREE
Google My Business is entirely free for your restaurant.

To discover how Seatris.ai can help you install "Google My Business", click here
 

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Having a good website is key for your restaurant image. Indeed, Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead (1). In this article, we want to give you the best tips to make your website a true asset in your strategy.

1) Don’t Upload JPG or PDF Versions of Your Menus

One of the first things, visitors want to see is your menu. We are still surprised to see that many restaurants still use pictures or even worse PDFs for this purpose. This is a real issue for your website's ranking on Google search engine.

Solution: The dishes on your menu must be manually written onto your restaurant menu page (HTML) so the text can be analyzed by search engines. We recommend you to keep the menu visible on one page - in one visible area- if possible so the users will not need to scroll too much to find the mals they want to have.

2) Link Your Social Media Profiles to Your Website

Visitors tend to also check your social media profiles just after visiting your website. Needless to say that linking your social media profiles will help you boost your website ranking in search engines.

According to your target, we recommend that you highlight the content created by your guests on Instagram. Say a user decided to share decided to share the latest experience in your restaurant by posting a nice photo on his/her Instagram account. You can share that photo with a specific with a specific hashtag used on Instagram, thatt is called embedding (click here, to learn how to do it).

3) Pay attention to your visual identity

It goes without saying that you should invest in appealing pictures. We still stumble across fine dining restaurants using pictures taken by mobile phones. Along with food photos, you should also have images that capture your restaurant’s ambiance.

Our partner, whitekitchen, proposes an exclusive offer for professional quality pictures.

4) Have clear goals

We have noticed that restaurant websites often make this mistake: lots of content, no focus. As a result, you get a confused visitor who struggles with finding the information he/she is seeking.

The primary goals of your website must be simple: make a positive impression of your restaurant, and make it easy for your we visitors to book a table or walk in. Other elements should be eliminated or “tweaked”, whether it involves design, information or functionality.

To learn more about how Seatris.ai can help you in making your restaurant independent and successful, click on learn more.
 

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Facebook is not only a great place to build a community around your restaurant but also to find guests through its specific tools. In this article, we will show you how to set up your first marketing campaign to attract local or international guests.

Strategy

Before getting into the technique, you need to decide whether you want to advertise your restaurant via coupons, special offers or a link to your website. Needless to say, that special offers and coupons usually have the most success on social media. Now you have to ask yourself, do you want to attract new guests or convert the ones in your database? Keep in mind that many Facebook users will see your ad on their homepage. Therefore you need to be creative when it comes to your content.  This could be a video or a picture, with a short text so you need to create something original, appealing or perhaps fun.

Step 1 - Download Ads Manager

If you already have a Facebook business page, you can head straight to the Facebook Ads Manager to create your Facebook ad campaign. If you don’t yet have a business page, you’ll need to create one first.

Step 2 - Select your campaign objective

Now, you need to select an objective for your campaign. An important thing to consider is that if you select conversion-oriented objectives you can pay per action, but for exposure objectives, you will pay for impressions (number of time your ad will appear). We would recommend starting with “consideration”.

Step 3 - Choose your audience

This is the key aspect of your campaign, you need to select a few elements that will define your strategy. First of all, the location:

You can choose to target people who live in the area you have selected
(perfect for local guests)

People who are located in your selected area at this very moment
(perfect if you are looking for guests at a specific moment)

People who are located nearby but that are from another country
(Perfect for tourists)

Now, you can select your target by using the map from Facebook. We recommend you to choose your neighborhood (the larger your area, the less efficient your campaign will be).

Afterward, you can select the age, sex, and language of the guest, you want to attract.

You can also refine your campaign by adding some advanced targeting elements. For instance, if you are a fine dining restaurant, you could choose to narrow your target audience to those who liked the “finedininglovers” page on Facebook to see your ad.

As you make your choices, keep an eye on the meter (right side of the page), which indicates the breadth of your audience selection, and the estimated daily reach chart. If it is green, you are doing well!

blog.kissmetrics.com

Step 4 - Budget

Once you have selected all the above-mentioned elements, you can choose a budget for your campaign. We recommend you to start with a small budget (5-10€) to find out what works best for your restaurant. You can also decide to run your ad on a schedule, it may be the most efficient way to spend your budget since you can choose only to serve your ad when your target audience is most likely to be on Facebook (At 11h, people might start to think about what they will eat).

Step 5 - The Ad

Here comes the creative aspect of your campaign, you need to determine if you want to promote your restaurant through a picture or a video. We recommend you to start with a picture (it requires less investment than a video). Do not forget the preview tool at the bottom of the page to make sure your ad looks good on mobile and laptop.

Furthermore, you need to write down a short text that will be displayed with your picture. It needs to be very short and perhaps with a direct link so that people can easily visit your website or book a table

adparlor.com

Once your ad is online, you can decide to stop it at any moment. You will also receive a full report on the performance of your  (number of people reached, number of clicks, etc.). Seatris offers a 50€ budget to help you in getting more guests via Facebook. To learn more about how can Seatris assist you, feel free to contact us.

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For most people, Vienna is not synonym of fine dining restaurants. Needless to say, that the city is better known for its Imperial palaces, including Schönbrunn and the Habsburgs’ summer residence. The restaurants in the former imperial capital reflect this, offering traditional and new international influences. We take a gastronomic tour of Vienna to present you some ts best restaurants.
 

Aend
Aend represents the avant garde new cuisine of Vienna. The restaurant is managed by award-winning chef Fabian Günzel. His ideas were to create a minimalistic space with the focus on the essentials: the best food, selected wines, excellent service. Highest quality, right down the line.
Mollardgasse 76, 1060 Wien, +43 1 5953416

Viennissima Lifestyle

Shiki
Shiki is a Japanese fine-dining restaurant that offers contemporary and authentic Japanese cuisine with European influences. Contemporary and classic sushi are among their specialties. SHIKI represents the perfect fusion between the two countries through their team of talented chefs that combine an extensive knowledge of the local market with a great passion for Japanese cuisine.
Krugerstrasse 3, 1010 Vienna, +43 15127397

TripAdvisor

Mraz & Sohn
Another great ambassador of Austrian elite cuisine is Mraz & Sohn. This fine dining restaurant is all about innovative and globally inspired cuisine. The cuisine is managed by Chef Markus Mraz together with his sons, Lucas & Manuel. The restaurant was awarded with two stars from the highly recognized Michelin guide.
Wallensteinstr 59, 1200 Wien, Austria, +43 1 3304594

mangobluete.com

Unkai
Unkai was awarded with two toques by the famous Gault Millau gourmet guide and has also received the Trophée Gourmet for ethnic cuisine. We were thrilled to rediscover some of our favorites japanese dishes thanks to the team at Unkai.
Kärntner Ring 9 im 7. Stock im Grand Hotel Wien, 1010, Austria, +43 1 515809110

grandhotelwien.com

Ai Vienna
Aï is all about asian cuisine. It combines japanese zen cuisine with flavours and techniques of greater asia, providing a modern twist to classical preparations.
Seitzergasse 6, 1010 Wien, Austria, +43 1 5322900

fcc.at

Fabios
Fabios is a very trendy place in Vienna, known for serving creative vision on classic Italian cuisine. Located very center of the city with nice terrace, perfect for a warm day, and contemporary interior design.
Tuchlauben 4-6, 1010 Wien, Austria, +43 1 5322222

fabios.at

Grace
Grace is a pretty, modern restaurant with a quiet and secluded terrace. We were amazed by the inviting atmosphere and interesting menu, this place far exceeded our expectations. A must try in Vienna.
Danhausergasse 3, 1040 Wien, Austria, +43 1 5031022

kurier.at

Le ciel
There a few places to enjoy a splendid view over the rooftops of Vienna. Le Ciel was rewarded with a 1 Michelin star as well as with 3 toques and 17 scores from Gault Millau.
Kärntner Ring 9, 1010 Wien, Austria, +43 1 515809100

TravelSort

Amador
Amador is a two-starred Michelin restaurant that combines intensive flavours and high-quality ingredients to create sophisticated food. Situated outside the center of Wien, the atmosphere of this restaurant, located in a cellar, is very nice and quite interesting.
Grinzinger Str. 86, 1190 Wien, Austria, +43 660 9070500

gastronews.wien

Das Spittelberg
This restaurant represents the creative Viennese cuisine with a touch of tradition. It has the particularity to be combined with a rotisserie, perfect for meat lovers. We can definitely say that it is a friendly and welcoming restaurant located in the charming Spittelberg district.
Spittelberggasse 12, 1070 Wien, Austria, +43 1 5877628

restaurantwoche.wien

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